SHOPPING
My Favorite Shops A guided shopping trip in Gwinnett with fashion designer Jasmine Elder BY ELIZABETH FLORIO
quick errand in Gwinnett County changed Jasmine Elder’s life. The designer behind women’s clothing brand JIBRI hails from Decatur, Georgia, and has lived in New York, London, Philadelphia, Washington, D.C., and Texas. Ten years ago, she was looking for a place to settle down in her hometown when she made a run to a fabric store on Pleasant Hill Road. “I got an apartment two or three days later and haven’t left Gwinnett since,” she says. When JIBRI—a plus-sized fashion line that has been worn by entertainers like Jill Scott, Amber Riley, and Gabourey Sidibe—outgrew the basement of her Lawrenceville townhouse, she rented a 4,000-square-foot commercial space in Norcross and has now firmly planted her flag, personally and professionally, in Gwinnett. Over the years, she’s compiled a list of favorite local shops of all stripes.
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