Expo 2020 Dubai Closing Report

ACKNOWLEDGEMENTS

Expo 2020 Dubai is grateful to all those who have contributed their time and expertise to the development of this report.

Lead: Manal AlBayat, Chief Engagement Officer, Expo 2020 Dubai

Writers: Katy Granville, Director of Communications; Karen Henderson, Editor-in-Chief (English)

Arabic Editor: Wael Hayatli, Editor-in-Chief (Arabic)

Images: Pedro Freitas

Designers: Face to Face

Design consultants: 20 Ounces

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About this report

Expo 2020 Dubai was built as a city of the future that would, for the first six months of its life, host a World Expo, with an unwavering commitment to creating a meaningful impact for Dubai, the UAE, the Bureau International des Expositions (BIE) and its Member States, and the global community.

This Closing Report joins the Bid Dossier and Registration Document in a trilogy of publications that tells its complete story. It provides a detailed look at the different phases of Expo 2020 Dubai, held under the theme, ‘Connecting Minds, Creating the Future’ including the bid process, the key achievements, and the event’s overall impact and legacy.

Expo 2020 Dubai was an enormous accomplishment and a truly exceptional World Expo for many reasons:

the first to be held in the Middle East, Africa and South Asia the most inclusive, warmly welcoming 192 nations hosted by the UAE – a young, bold, forward-looking nation in the year of its Golden Jubilee safely welcomed millions of visitors from around the world amid the uncertainty of a global pandemic an extraordinary celebration of human dignity, solidarity and progress

Undoubtedly a global triumph, Expo 2020 Dubai was a timely reminder of the importance of international cooperation and a driver of collective action to tackle the shared, critical challenges of our era.

This report pays tribute to the countries, international organisations, UAE government entities, corporations, academic institutions, civil society bodies, workforce, staff, volunteers, students, children and visitors who contributed to Expo 2020 Dubai’s phenomenal success, driving a legacy of progress for generations to come, and making irreversible history for Dubai, the UAE, the region and the world.

Expo 2020 Dubai

report uses PEFC (Pan European Forest Council)-certified paper and FSC (Forest Stewardship Council)-certified card sourced from sustainably-managed forests.

When we pledged to bring Expo to the world, and the world to Expo Dubai, we made a commitment not just to the global community, but to ourselves: that we would take the vision and values upon which the United Arab Emirates was founded, and hold them forward proudly.

Those principles – of duty, service, integrity and excellence – have illuminated every step of our growth and development journey so far. They have shown us the way as we have worked tirelessly with the international community to identify and address common challenges and opportunities, for the benefit of all. They have acted as a beacon for others, the more than 200 nationalities who make the UAE their home today.

It is in their spirit that we welcomed the world on the occasion of our Golden Jubilee: 192 nations coming together in a city renowned for sweeping inclusivity and soaring imagination. More than 24 million visitors from every culture and continent, each of them infused with optimism, hope and agency at a critical moment in human history. A celebration, and affirmation, of the priceless worth of fellowship, partnership and cooperation.

As we are blessed to inherit these qualities, so we are honoured to share them with the world. We will never cease in their application, nor in our purpose: which is connecting minds, to create the future.

His

Highness Sheikh Mohammed bin Rashid Al Maktoum

Vice President and Prime Minister of the UAE and Ruler of Dubai

The first World Expo to take place in our region, Expo 2020 Dubai will forever stand as an extraordinary achievement – one born of government excellence and private sector innovation; of collective efficiency and individual agility; and of leadership by example, with role models of every generation, from our visionary founding fathers to our inspirational youth.

Expo 2020 has ignited a new era of exchange, of ideas and interests and perspectives, that will drive a better tomorrow. It has shown us a future in which we live in greater balance with the natural world, by placing in our hands the technology that will speed our progress towards green energy and clean transport, smart buildings and sustainable communities. It has shown how cooperation and impactful collaborations will propel business growth and spur essential scientific advances, enhancing life on earth while exploring the furthest reaches of space.

Expo 2020 Dubai has encouraged us to unleash our creativity and ingenuity, so that we can achieve the potential it manifested as an incredible moment of celebration, a catalyst for collaboration and a springboard for progress for all humanity.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum Crown Prince of Dubai and Chairman of The Executive Council of Dubai

The wonders of Expo 2020 Dubai are of course too many to fully recount; the memories too vivid to appropriately describe; the experiences too deeply felt and enjoyed, to be adequately distilled. Yet of the many personal moments treasure from those six remarkable months, few will eclipse the honour of standing with my fellow Commissioners General in Al Wasl Plaza on the 50th anniversary of the founding of the United Arab Emirates.

We gathered as peers, partners and pioneers, each committed to the values of compassion and openness, the preservation of rights and the enshrining of human dignity for all. We were inspired by the prospect of another halfcentury of peaceful, reliable, and invaluable collaboration and international cooperation. We were united: in solidarity, hope, and shared and deep understanding.

This was just one of 182 days in which we gathered the world, and told our stories to the world, and helped build a better world. And as we welcomed more than 16,000 global leaders from all continents, we were privileged to participate in the full extent of Emirati hospitality, each in our own way, each and every day.

More significantly, just as our participation in Expo 1970 Osaka, a year before our country was even born, demonstrated the late Sheikh Zayed bin Sultan Al Nahyan’s vision of a shared future, the connections we shared under that majestic, magical canopy of Expo 2020 Dubai will resonate and stimulate for generations to come.

His Excellency Sheikh Nahayan Mabarak Al Nahayan UAE Minister of Tolerance and Coexistence Commissioner General of Expo 2020 Dubai

Under the directives and with the continued support of our wise leadership, Expo 2020 Dubai represented an unprecedented accomplishment in the 170-year history of World Expositions. It was an event that was exceptional by all standards, and one which brought the world together at a time when humanity most needed to connect, communicate and collaborate.

As was always intended and indeed formed a critical pillar of our original bid proposal, we continue to carry out the vision of our leadership in our legacy phase, in support of local and global sustainable growth. Expo City Dubai is an integrated destination that builds on our ethos of cooperation and innovation, and our commitment to doing business in a manner that gives consideration to our natural environment, and the health and prosperity of coming generations.

This new, people-centric, sustainable destination will become an enabler of innovation from all over the world, a platform for work and cooperation, and a springboard for creativity that will change our future for the better, and for all. Thanks to the sincere efforts of everyone who contributed to this national project, we have already set new benchmarks for future global mega-events. Now we will do the same as a catalyst for changemakers of all ages, abilities and experiences.

His

Highness

Sheikh Ahmed bin Saeed Al Maktoum President, Dubai Civil Aviation Authority Chairman and Chief Executive of Emirates Airline and Group Chairman of the Expo 2020 Dubai Higher Committee

When we took the first steps in our journey together, more than a decade ago, we pledged to make a difference for our children. Yet even as we made that sincere promise, few among us could have anticipated how soon we would be called to account; how fiercely we would be tested in our resolve, in our cause and in our course.

We are now able to look back with shared and hard-won pride at the realisation of that promise. When we welcomed the world, we did so in the spirit of true Emirati hospitality, a community opening its arms and embracing all who would answer our invitation. At Expo in Dubai, every nation was granted the opportunity to contribute its singular voice to a truly global conversation; one nation, one pavilion; a launch pad for action, in which the protagonists were our visitors, our youth, our women and girls, our People of Determination, our innovators, our creatives, our leaders of today, and our pioneers of tomorrow.

What we exhibited, therefore, was not just our technology or our creativity, the muscle of our industry or the makings of our culture. What we exhibited was the expression of the fullest potential of humankind, and of our shared kindness and compassion, too. We did this together, and in the teeth of a global pandemic. In the worst of times we found the best of ourselves and shared it with 24 million visitors, as well as a further quarter of a billion visitors who made the journey with us online and in the virtual realm.

Her Excellency Reem Al Hashimy

UAE Minister of State for International Cooperation Director General of Expo 2020 Dubai CEO of Expo City Dubai Authority

Amid the relentless uncertainty of this momentous era, we conferred on them all an extraordinary experience, everyone joining hands in an urgent and essential gesture of worldwide solidarity. And most radiant among all of those who brought our site to daily life, our greatest cause for optimism and hope, were the millions of schoolchildren excitedly exploring the breadth and beauty of their world, under the tender care of their teachers and guides.

All of which is a sterling testament to the value of true international cooperation. Expo in Dubai has shown us, at this singular moment in history, that connection and collaboration are sacrosanct in the service of peace, prosperity and the preservation of this planet we call home. In the way we designed our site, and in the way we built alongside one another. In the way we operated our city, each of us adhering to and outdoing best-in-class standards of sustainability and responsible resource management. In the way we told our stories, the stories of each of us, and of all of us, so that our visitors would know and understand one another better.

Today they take that knowledge forward as advocates and ambassadors for a connected world that is cleaner, safer and healthier than that which came before. For they have seen that future, and they know it can – and must – be so.

AT A GLANCE

OFFICIAL TITLE

EXPO 2020 DUBAI

DATES

INTENDED: 20 OCTOBER 2020 – 10 APRIL 2021

ACTUAL: 1 OCTOBER 2021 – 31 MARCH 2022

(POSTPONED DUE TO THE COVID-19 PANDEMIC)

LOCATION

EXPO ROAD, DUBAI SOUTH DUBAI, UNITED ARAB EMIRATES

SITE AREA 4.38 SQKM

THEME ‘CONNECTING MINDS, CREATING THE FUTURE’

SUBTHEMES

OPPORTUNITY, MOBILITY, SUSTAINABILITY

PARTICIPANTS

192 NATIONS

26 ORGANISATIONS

PARTNERS

13 PREMIER PARTNERS

9 OFFICIAL PARTNERS

8 OFFICIAL PROVIDERS

VISITS

TARGET: 22.9 – 25.4 MILLION

FINAL COUNT: 24,102,967

HIGHEST SINGLE DAY: 476,317 (31 MARCH 2022)

WE DREAMT IT, BID FOR IT AND WON

CHAPTER 1

WE DREAMT IT, BID FOR IT AND WON

His Highness Sheikh Mohammed Bin Rashid Al Maktoum’s decision to bid to host a World Expo back in 2011 marked the hopes and ambitions of the United Arab Emirates as it celebrated its first 50 years, and reflected the Founding Fathers’ emphasis on the power of partnership and cooperation in the pursuit of meaningful progress.

Submitted in 2012, the Expo 2020 Dubai Bid Dossier detailed the depth of the UAE’s plans. It was clear from the outset that this was a flagship national endeavour that would draw on the expertise and garner the immediate support of government and industry leaders from across the country.

The theme ‘Connecting Minds, Creating the Future’ captured the ethos and values of the nation – connectivity, progress, tolerance, hospitality – while also encapsulating the belief that connection and collaboration were essential in the service of peace, prosperity and preservation of the planet.

The three Expo 2020 subthemes – Opportunity, Mobility and Sustainability – reflected the fundamental pillars of human development and the critical issues leading the global agenda, as well as the expertise and aspirations of the UAE in these fields.

A powerful nation-building and nation-branding exercise, the UAE’s candidacy was characterised by an unprecedented groundswell of support across the emirates and beyond, spanning the public and private sector, with countless opportunities for everyone, from schoolchildren to government and business leaders, to actively engage.

Senior government and business officials from the UAE travelled to the BIE headquarters in Paris on 27 November 2013 for the deciding vote. In a race that included São Paulo, Izmir and Ekaterinburg, Dubai emerged victorious, being named as the official host of the 2020 World Expo and highlighting the world’s ardent belief in what had been promised.

THE DECISION TO BID FOR THE WORLD EXPO

The journey of a nation

Since its formation in 1971, the UAE has gone through enormous change. The decision, at the start of the 2010s, to bid to host a World Expo would not only be a defining moment in the country’s transformation, it would also mark the hopes and ambitions of the nation as it celebrated its first 50 years and looked to its first century.

Key to the founding fathers’ vision to transform the UAE into a global hub for trade, business and innovation was the country’s capacity to bring people together to collaborate in the pursuit of positive change – a principle that remains intrinsic to the Emirati people.

The bid to host the World Expo was framed around encouraging connection and cooperation at a time when there was deep thinking about what issues would top the global agenda at the beginning of the third decade of the 21st century. Questions of economic development, the nexus of food, energy and water, climate change, and connectivity, both physical and digital, all remain crucial issues today.

It was in this context that Expo 2020 Dubai sought to encourage a sense of confidence and innovation – to inspire people, organisations, multinational companies and nations to find practical solutions for a better, more sustainable future for everyone.

We live in a time of intense interconnectedness; a time when our destinies are closely intertwined.

Expo 2020 Dubai Bid Dossier (presented December 2012)

Expos are defined by the Bureau International des Expositions (BIE) as: “A global gathering of nations, dedicated to finding solutions to pressing challenges of our time by offering a journey inside a universal theme through engaging and immersive activities.”

The chosen Expo 2020 Dubai theme and purpose of ‘Connecting Minds, Creating the Future’ embodied this definition and reflected the belief that tomorrow’s challenges are far too complex to be met in isolation.

This was the driving force behind the desire to host the event in the UAE – a nation with a long history of bringing the world together, home to a community of more than 200 nationalities, and one that had integrated into the global economy by growing into a multisector driver of stability and opportunity.

This clear belief in the power of the collective endured throughout the entire process, which was in many ways a reflection of the UAE’s 50-year journey. Expanding on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, it emphasised building bridges, inclusion and cooperation and was driven by a commitment to defining the future, while respecting and honouring the foundations of the UAE’s culture and heritage. Indeed, what many countries saw in Expo 2020 Dubai was a powerful, inclusive platform where each country would have the opportunity to contribute to a truly global conversation; to collectively discuss and find answers and catalyse change.

Hosted by a young, bold and forward-looking nation, it exemplified the journey of a country where the impossible becomes possible, by connecting the right minds with a strong vision and ambition.

Expo 2020 Dubai was also an opportunity for the UAE to demonstrate its warm hospitality and highlight its values as a nation that promotes and models tolerant, harmonious, cultural pluralism, with religious freedom, gender equality, human rights and dignity for all. And, of course, the timing of this Expo had special significance to the UAE, coinciding with the nation’s Golden Jubilee and marking its extraordinary transformation into a dynamic, global metropolis.

It was of particular resonance to Dubai, a historical hub of connectivity originally known as Al Wasl, meaning “the connection” in Arabic. Just as Dubai connected the region and the world, hosting the World Expo would shine the spotlight on a region that was welcoming and prosperous.

The Bid Dossier set out the aim of Expo 2020 Dubai to be “the world’s most comprehensive hub of discussion, examination and exploration of the vital issues of sustainable, inclusive development, as well as the world’s most powerful convening force of impactful partnerships.”

With the benefit of hindsight, including the lessons learned from a global pandemic, the decisions made during the bid phase seem more pertinent than ever. Almost a decade from the dossier’s publication, its aims came to fruition at a crucial time for the UAE, and the world.

The first steps to Expo 2020 Dubai

Following the decision to bid for the right to host a World Expo, His Highness Sheikh Mohammed bin Rashid Al Maktoum created a working group in 2009, chaired by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai.

This working group assessed the feasibility of hosting a variety of mega-events in the UAE, quickly establishing that a World Expo –a first for the region and a further example of the country’s ambitious spirit – was the right opportunity. His Highness Sheikh Hamdan stressed the importance of collaboration in creating something spectacular and meaningful, describing it as an opportunity to highlight shared common values and shape our environment and society for future generations.

Mid-2011, Izmir in Turkey and Ayutthaya in Thailand submitted their bids to host the 2020 World Expo, closely followed by

Ekaterinburg in Russia and São Paulo in Brazil, opening a six-month window for any other cities to respond.

The race was on, and in October 2011, His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group (who would later become Chairman of the Expo 2020 Dubai Higher Committee), confirmed the UAE’s intent to submit a bid to the BIE. On 2 November 2011, His Excellency Mohammed Ibrahim Al Shaibani, Director General of HH The Ruler’s Court, made his way to the BIE Headquarters in Paris to hand-deliver a letter, making the UAE’s candidacy official.

The following year was dedicated to developing the Bid Dossier, detailing every aspect of Dubai’s initial plans, from the masterplan and visitor models, to the themes and intended legacy.

It was clear from the outset that this was a collaborative national endeavour, a flagship nation-wide project that would draw on the expertise and garner the immediate support of government and industry leaders from across the country.

The final document was submitted to the BIE in December 2012. It would then be reviewed in detail by a committee, on behalf of the BIE Member States, which would go on to visit each candidate city assessing the strength of their proposal before the deciding vote would be cast just under a year later.

We have prepared a distinctive dossier to convey an authentic portrait of our nation and its vision to deliver an unforgettable World Expo in the UAE. I am confident that the Bid Dossier is a thorough piece of work and a deep portrayal of our capability to host such a mega-event on the eve of our 50th anniversary.

Her Excellency Reem Al Hashimy, UAE Minister of State and Managing Director of the Higher Committee for Hosting the 2020 World Expo in Dubai (December 2012)

A TIMELY AND RELEVANT THEME FOR THE WORLD

The theme of ‘Connecting Minds, Creating the Future’ was carefully designed to meet the essential demands of a World Expo in simultaneously capturing the ethos and values of the host nation – connectivity, progress, tolerance, hospitality – while also encapsulating the unshakable belief that connection and collaboration were sacrosanct in the service of peace, prosperity and preservation of the planet.

The three Expo 2020 Dubai subthemes –Opportunity, Mobility and Sustainability – reflected the critical needs of our time and were considered fundamental pillars of human development on a global scale. Opportunity is the lifeblood of development, enabling individuals and communities to shape their future and imagine new means of

fulfilling their social and economic potential. Mobility is the bridge to opportunity, facilitating connections between people, goods and ideas, physically and digitally.

Sustainability is the ethos that now defines how we pursue our dreams of progress, doing more with less and with the best interests of future generations in mind.

This emphasis on connection even extended to the master planning for Expo 2020 Dubai. In the past, World Expos have tended to be set out geographically, but to emphasise the way in which the three subthemes intertwined, Opportunity, Mobility and Sustainability became three districts in which the pavilions of Expo’s diverse participants could exist and share space, with the spectacular Thematic Pavilions becoming anchor points.

‘By the world, for the world’ – Expo 2020 Dubai always strived to be a human-centric, collective effort that would set a new bar for what we can achieve together.

The world needed to come together in partnership to do something about the shared challenges facing humanity, rather than merely talk about it. To address these ambitious goals, Expo 2020 Dubai would go on to include programmes and events to encourage real-world, solutions-based outcomes. These programmes – such as Expo Live, the Programme for People and Planet, the World Majlis, and the Expo School Programme – would invite individuals to drive the conversation, allowing visitors to become agents for change in their own homes.

AN UNPRECEDENTED GROUNDSWELL OF SUPPORT

Lifting pride and creating champions

Following the December 2012 submission of the Bid Dossier, momentum quickly began to build, with a number of campaigns, programmes and initiatives to raise awareness about the candidacy and its significance to the region.

Thanks to this extensive outreach programme, support began to build in earnest, prompting a subsequent phase that would drive engagement, diving deeper into the importance of World Expos and offering opportunities for both domestic and international audiences to become part of the UAE’s journey.

A powerful nation-building and nationbranding exercise, the focus was on enhancing pride in each and every UAE resident – from schoolchildren to business leaders – encouraging them to become Expo champions and advocates. It included

country-wide campaigns across a variety of channels, including print, radio, TV, cinema, outdoor and mall activations, as well as bimonthly newsletters in multiple languages. It also featured competition elements among the general public to further drive excitement and engagement, and encouraged active participation by the business community.

More than 5,000 companies registered to become official Expo 2020 Bid Supporters, gaining access to campaign resources, including fact sheets, posters and logos. As a result, the distinctive Expo 2020 bid logo quickly became visible around the country, from billboards and shop windows, to email signatures and websites. Social media played a key role, with Dubai quickly becoming an internationally trending topic and a wide range of celebrities and thought leaders publicly declaring their support.

Expo 2020 Dubai’s initial Partner Programme also amplified the bid campaign, reiterating private sector support for Dubai’s candidacy. The six bid-phase Premier Partners brought dynamism, enthusiasm and momentum to the UAE’s bid, both nationally and internationally: the ambition and global reach of Emirates; the experience and strength of Dubai Airports; the welcome of Jumeirah; the logistical knowhow of DP World; the connectivity of Etisalat; and the financial strength of Emirates NBD.

Furthermore, all Dubai Government entities were named Official Partners of the UAE’s bid, highlighting the strength of their shared commitment to supporting what was a national campaign, actively participating in Expo programmes and promoting Expo’s messages to all their stakeholders.

Expo’s outreach initiatives embraced all levels of UAE society, but where Dubai’s bid truly excelled was in its unparalleled ability to attract support from beyond its shores, with renowned voices such as Bill Gates, football legend Diego Maradona and former Nigerian president Olusegun Obasanjo publicly declaring their support.

The bid took to the sea, with True North, the 70-foot Expo 2020 sailing yacht, and its multinational crew sailing more than 40,000 kilometres to connect with communities all over the world. True North exemplified Expo 2020’s ethos of listening and learning, with its crew taking Expo’s messages of unity and innovation to ports-of-call across the globe, while learning first-hand about the priorities of communities and how they believed their dreams could be realised.

Further high-level participation events, such as the Forbes Global CEO Conference, the World Economic Forum in Davos and Arabian Travel Market, also provided additional opportunities for engagement with international audiences, media and decision-makers.

Demonstrating Dubai’s hosting abilities

In February 2013, nine members of the BIE – including Vicente Loscertales, Secretary General; Ferdinand Nagy, President; and Steen Christensen, Chairman of the Executive Committee – arrived in the UAE to assess the feasibility of the Bid Dossier and the level of national support, including backing from all relevant UAE stakeholders.

This four-day Enquiry Mission was an opportunity for Dubai to demonstrate it was capable of hosting a spectacular World Expo. Delegates saw first-hand the incredible levels of support for the bid across the nation and heard more about the UAE’s robust infrastructure, with tours of the DP World HQ, Dubai International Airport and Dubai Police. The visit also included an official lunch with His Highness Sheikh Mohammed bin Rashid Al Maktoum, and opportunities to experience Emirati culture and heritage.

Later that year, a month before the deciding vote, the UAE once again welcomed members of the BIE, this time with more than 200 representatives from the BIE Member States arriving in Dubai for the Theme Symposium.

Held by each of the candidate cities in turn, the Theme Symposium was another opportunity to demonstrate the global relevance and timeliness of the Expo 2020 theme, ‘Connecting Minds, Creating the Future’, while also offering all delegates a taste of what the UAE had to offer as host of a World Expo.

We have been particularly impressed by the country’s robust infrastructure and the level of national support for the bid. The UAE has put forward a strong case to hold Expo 2020 in Dubai – the vision of the project is clear and lined to the traditions and values of World Expos.

From airports, transport and infrastructure to hotels, F&B and security, the fourday symposium not only demonstrated the nation’s capabilities, it also enabled delegates to see the widespread excitement and high-level support for the event. It included meetings with members of the local business community to better understand the ambitions of the region and the significance of what would be its first World Expo, as well as tours to explore the UAE’s rich cultural heritage and diverse attractions.

Steen Christensen, Chairman of the BIE Executive Committee (February 2013)

Chapter 1 - We Dreamt It, Bid For It And Won

ELECTION AS EXPO HOST

All eyes on Paris

The day of the vote in Paris was 27 November 2013. Members of the UAE’s leadership and the Higher Committee were there and the world’s media was watching, reporting in real time on this pivotal moment in the country’s history.

Her Excellency Reem Al Hashimy delivered a moving and impassioned speech, receiving resounding applause for her presentation, which highlighted Dubai’s strengths of diversity, infrastructure and stability.

In the first round of voting, Dubai received 77 votes of the total votes, eliminating São Paulo (13 votes) and going through to the second round alongside Izmir (33 votes) and Ekaterinburg (39 votes).

In the second round, Dubai’s share increased to 87 votes, eliminating Izmir (36 votes) and putting Dubai through to the third and final round alongside Ekaterinburg (41 votes).

As the people of the UAE held their collective breath, the final numbers flashed up on a large screen: Dubai received 116 votes versus Ekaterinburg’s 47, and the UAE had become the official host of the 2020 World Expo, highlighting the world’s ardent belief in what had been promised.

The UAE would become the first nation in the Middle East, South Asia and Africa region to host a World Expo. History had already been made.

HH Sheikh Mohammed @HHShkMohd

I am proud of our teams who earned this victory for Dubai with two years of hard work, dedication and commitment. We renew our promise to astonish the world in 2020. #Expo2020

Official registration by the BIE

The next step, in July 2015, was to submit the UAE's registration document to the BIE for review. A natural evolution of the original Bid Dossier, this comprehensive document provided more detail on topics such as the proposed site, the theme and subthemes, the required infrastructure, visitation targets and legacy plans.

As the BIE reviewed, the 2015 World Expo in Milan held its Closing Ceremony, handing over the BIE flag to Expo 2020 Dubai and with it, the honour of continuing the Expo journey.

LAYING SOLID

FOUNDATIONS

With the work to build and host an exceptional World Expo beginning in earnest, it was necessary to establish robust yet agile structures to facilitate and support the process.

Resolutely guided by the UAE leadership throughout, these structures included all levels of the UAE and international community – from the highest levels of federal and local government to vital quasigovernment organisations to community groups. Each embodied the principles of cooperation that would run throughout the entire event, while also maintaining the flexibility required to adapt to a changing world.

Expo 2020 Dubai Higher Committee

Spearheading the organisation, the Expo 2020 Dubai Higher Committee was formed by His Highness Sheikh Mohammed bin Rashed Al Maktoum, under the supervision of Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, and chaired by His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and Chairman and Chief Executive of Emirates Airline and Group.

It comprised key government and industry leaders, leveraging capacities in economic development, international relations, city planning, infrastructure, safety and security,

tourism, exhibitions and communications, and ensuring the representation and full support of all required stakeholders from the beginning.

It is significant to note that the founding members of the Higher Committee served throughout the entire journey to Expo 2020 Dubai, including the bid, planning and delivery phases, demonstrating the UAE’s consistent approach and the unwavering support from the highest levels.

The team that made the promises during the bid was the team that delivered Expo 2020 Dubai.

In November 2015, two years after the winning vote, the UAE was formally registered as the host of the 2020 World Expo, following the ratification of the UAE’s Registration Document by the BIE.

Marking a key milestone in Dubai’s journey to Expo 2020, this official confirmation meant construction work could begin on the 438-hectare (4.38 sqkm) site in Dubai South, and the UAE Government could officially invite countries to participate.

Ladies and Gentlemen, on behalf of the Expo 2020 Organising Committee and the people of the United Arab Emirates, I want to formally thank you for the vote of trust you have bestowed upon our nation … Our aim is both very simple and truly ambitious: to ensure that Expo 2020 Dubai more than repays your faith with an event that we intend will enthral and amaze our visitors.

Her Excellency Reem Al Hashimy, UAE Minister of State and Director General, Expo 2020 Dubai (November 2015)

Expo 2020 Dubai Higher Committee

His Highness Sheikh Ahmed bin Saeed Al Maktoum President of Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates Airline and Group, and Chairman of the Expo 2020 Dubai Higher Committee

His Excellency Mohammed Ibrahim Al Shaibani Director General of HH The Ruler’s Court of Dubai and Vice Chairman of the Expo 2020 Dubai Higher Committee

Her Excellency Reem Ebrahim Al Hashimy UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai

Expo 2020 Dubai Commissioner General City Readiness Committee

The City Readiness Committee was formed in March 2019 by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Higher Committee for Expo 2020 Dubai, to oversee the coordination of dozens of local and federal entities and ensure that Dubai – as well as the wider UAE – was ready to welcome millions of visitors to the six-month event.

Steering Committee

His Excellency Sheikh Sultan bin Tahnoon Al Nahyan Member of Abu Dhabi Executive Council

His Excellency Dr Sultan Ahmad Al Jaber UAE Special Envoy for Climate Change, Minister of Industry and Advanced Technology, Group Managing Director & CEO of ADNOC, and Chairman of Masdar

His Excellency Sheikh Nahayan Mabarak

His Excellency Mattar Mohammed Al Tayer Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority and Chairman of the Dubai 2040 Urban Master Plan Higher Committee

His Excellency Helal Saeed Almarri Director General of the Dubai Department of Economy and Tourism, member of the Executive Council of Dubai, member of the Board of Directors of the Investment Corporation of Dubai, and Director General of the Dubai World Trade Centre Authority

His Excellency Lieutenant General Abdullah Khalifa Al Marri Commander-in-Chief of Dubai Police

Al Nahayan, Minister of Tolerance and Coexistence, was appointed by the UAE Cabinet in November 2019 to the role of Expo 2020 Dubai Commissioner General, as the UAE’s appointed official representative for all official matters related to the World Expo.

Chaired by His Excellency Mohammed Ibrahim Al Shaibani, Vice Chairman of the Expo 2020 Dubai Higher Committee and Director General of His Highness The Ruler’s Court of Dubai, it included Expo 2020 Dubai’s Director General, Her Excellency Reem Al Hashimy, and comprised leaders from Dubai Police, the Roads and Transport Authority (RTA), Dubai Tourism and Dubai Municipality.

His Excellency Eng Dawoud Al Hajri Director General of Dubai Municipality

Supported by the Commissioner General’s Office, the Commissioner General represented Expo 2020 Dubai at major milestone occasions, including many pavilion and portal openings, and oversaw the organisation and execution of all National and Honour Day ceremonies during the event.

The Commissioner General also led on building and enhancing bilateral ties with the heads of delegations from all participating nations, maintaining close contact with the country Commissioner Generals and connecting official delegations with local and international stakeholders.

His Excellency Khalifa Al Zaffin Executive Chairman of Dubai Aviation City Corporation & Dubai South

His

In addition, the Commissioner General represented Expo 2020 Dubai in government, academia, private sector and non-profit organisation events, and participated in all meetings of the Expo 2020 Dubai Steering Committee as representative of the state.

See Appendix for HE Sheikh Nahayan’s biography.

The City Readiness Committee met regularly and incorporated representatives from key government agencies as it worked on a citywide plan of action that included aviation, immigration, transport, logistics, emergency services, landscaping, marketing and tourism. This collaborative approach ensured preparations for the next World Expo proceeded smoothly and adapted quickly, that the city’s plans integrated with the wider UAE, and that millions of visitors would enjoy a seamless, safe and exceptional experience.

See Appendix for full list of City Readiness Committee members.

Other Subcommittees

• Contracts and Tender Committee to oversee significant awards and budget commitments

• Finance and Budgeting Committee to oversee the budget and financial aspects of delivery

• Funding Committee to oversee funding and cash flow requirements.

• Engineering Committee to oversee designs and execution of site delivery

Formed according to BIE conventions, the Expo 2020 Dubai Steering Committee was elected at the November 2019 International Participants Meeting in Dubai and comprised Commissioner Generals from 34 countries, reflecting the diversity of Expo 2020’s participants from around the world, as well as senior members of Expo 2020 Dubai and the BIE. The committee was charged with representing the interests of all international participants, and held its first meeting in February 2020, just one month before the World Health Organization (WHO) declared COVID-19 a global pandemic. Indeed, one of its first tasks as a collective was, in April 2020, to agree to explore the possibility of a one-year delay to Expo 2020 Dubai to allow countries to navigate the health crisis. The committee held 13 meetings in the run-up to and during Expo 2020 Dubai, covering any matter related to the International Participants’ participation and operation. It was chaired by Manuel Salchli, Commissioner General of Switzerland at Expo 2020 Dubai, with elected Commissioner Generals also coming from: Afghanistan; Algeria; Angola; Argentina; Bahamas; China; Colombia; Comoros; Czech Republic; East Timor; Egypt; Finland; France; Gabon; Grenada; Italy; Japan; Kazakhstan; Kuwait; Lebanon; Lesotho; Lithuania; Marshall Islands; Mauritania; Mozambique; Netherlands; New Zealand; Paraguay; Samoa; Senegal; Serbia; UAE; and UK.

Excellency Mohamed Alabbar Founder & Managing Director of Emaar Properties PJSC

Funding

The total capital expenditure for Expo 2020 Dubai was AED 14.6 billion (USD 4 billion) and operating expenditure was AED 13.9 billion (USD 3.8 billion).

Adhering to the World Expo principle of running a not-for-profit but sustainable operation, organisers funded Expo 2020 Dubai through effective public-private partnerships.

Financial resources available for Expo 2020 Dubai were earmarked for the construction of the site and other facilities, related city infrastructure and operational expenditure during the event.

The UAE Government pledged its financial support and served as the final guarantor of Expo 2020 Dubai.

Capital expenditure encompassed all development of on-site infrastructure within the gated Expo Area, including utilities, pedestrian and logistics networks, pavilions, Public Realm facilities and amenities necessary for delivering the Expo 2020 Dubai’s operational requirements. The majority of the capital expenditure related to Expo 2020 Dubai’s signature pavilions, rented pavilions and infrastructure, which will be retained in legacy as part of Expo City Dubai.

Operating expenditure encompassed all costs of operating the site during the six months of the event including site maintenance, major events (Opening and Closing Ceremonies, National Days, etc), promotion and marketing, security, administration and insurance, as well as decommissioning costs.

Operational spending was partially covered by operating revenues, mainly from sponsorships as well as income from the rental of pavilions and ticket sales, as well as restaurants and retail.

Legal framework and governance

Expo 2020 Dubai had the unwavering support of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who ensured all appropriate financial, operational and human resources would be made available to deliver an outstanding World Expo.

This guaranteed that Expo 2020 Dubai complied with BIE regulations and with the requirements of participants regarding infrastructure, services, governance, customs and immigration requirements.

EXPO’S COMMITMENTS

pre-postponement

173 Days

22.9-25.4 million visits

A comprehensive legacy plan creating lasting benefits for the nation, region and globe

30,000 Volunteers

182 participating countries

One of the most sustainable events in World Expo history including 85 per cent of waste diverted from landfill

A FUTURE CITY RISES FROM THE DESERT

CHAPTER 2

Expo 2020 used a brilliant combination of traditional urban planning techniques, progressive infrastructure and sustainability technology to create one of the most resourceful event spaces in modern history - a worthy blueprint for future smart cities.

A FUTURE CITY RISES FROM THE DESERT

Located mid-way between Dubai and Abu Dhabi, the site chosen for Expo 2020 Dubai was at the heart of the city’s urban development plans and offered easy access by air, road, rail and sea. It also mirrored the UAE’s wider position as a global meeting point and gateway to some of the world’s fastest growing economies.

Expo 2020 Dubai’s Master Plan was conceived as a Venn diagram, with Al Wasl Plaza at the centre and the subthemes as Thematic Districts in a tri-petal design. It reflected the power of connection in creating the future.

The physical site was planned and built to last, with the legacy-driven Master Plan including future-proof infrastructure that would do more than simply bring visitors to the Expo, but be ready to serve a brandnew city’s future residents, tenants and visitors.

As the first event of its size and scale to take place in the Middle East, Africa and South Asia, Expo 2020 represented an opportunity to set new benchmarks for the region. Guided by international best practice and a values-driven approach, Expo 2020 raised the bar on all aspects of health and safety and continues to shape the construction industry.

From 2017 Expo’s most iconic architecture, designed by some of the industry’s brightest stars, began to rise from the ground, including the beating heart of the site, Al Wasl Plaza; the UAE Pavilion, inspired by a falcon in flight; the spectacular Surreal water feature; and the three stunning Thematic Pavilions – each anchored in Thematic Districts with distinct identities that drew on the UAE’s heritage.

More than just a subtheme, Sustainability cut across Expo 2020 at every level. Driven by national and international factors, including the 2030 Global Agenda for Sustainable Development and the UAE Centennial 2071 Plan, Expo 2020 demonstrated global leadership, innovation and environmental stewardship by achieving high levels of third-party green building and site certification.

THE EXPO SITE

A fitting stage for a World Expo

Situated on the new southern Silk Road between Asia, Europe and Africa, the UAE has long served as a key entrance point to some of the world’s fastest growing and developing economies. With two thirds of the world living within an eight-hour flight, and one third within four hours, the UAE’s geographic position and world-class infrastructure has seen it emerge as a global hub for both business and tourism, and an optimal setting for the world to come together at a World Expo.

The location and environment of the site

Some 35km from Dubai and 115km from the centre of the UAE capital Abu Dhabi, an area of desert spanned more than 424 hectares. Undeveloped, it had previously been used as a camel farm and for military training, and its primary residents were spiny-tailed lizards, Arabian sand boas and a number of gazelles, hares and foxes.

However, in recognition of the exponential growth and potential of Dubai’s exhibition industry, the area, in what is now known as Dubai South, had already been earmarked to house a mixed-use business destination as part of the city’s wider urban development strategy.

By 2011, the decision had been made to bid for Expo 2020, with Dubai South as the ideal location. The site was within an hour’s drive from both Dubai and Abu Dhabi International Airports, and 15 minutes from both the world’s largest man-made container port at Jebel Ali

and the new Al Maktoum International Airport – itself a key infrastructure element of Dubai’s long-term growth plan. It would also have a dedicated Red Metro Line Station, connecting the site with key locations throughout the city.

This prime position would allow convenient access by air, sea, road and rail for visitors from within the UAE, around the region and across the world, enabling Expo 2020 Dubai to truly bring the world together.

It would also embody Expo 2020 Dubai’s theme and subthemes, by being at the heart of the region’s new economic centre (Opportunity), at a location offering seamless access and connectivity for visitors and participants (Mobility), that was planned and built with the environment in mind (Sustainability).

Always with an eye on legacy, the development of the area was part of the long-term planning of the city, now a key element of the Dubai 2040 Urban Master Plan. Elevating Dubai’s appeal as a global nexus point for people, goods and ideas, Expo 2020 Dubai was a major milestone on the journey of Dubai and the UAE. A city emerging from the desert, it linked Dubai’s heritage as a regional centre for trade fairs and exhibitions with its future as a diversified tech hub, while also creating a new clean, green, inclusive urban community built on the principles and ideas communicated throughout the Expo itself.

A legacy-driven Master Plan

In 2012, the Expo 2020 bid team began extensive coordination work on the Master Plan, with the aim to develop a unique concept that gave physical form to the Expo 2020 theme and subthemes.

The goal was to create an inclusive, dynamic site that offered visitors and participants unparalleled opportunities to make meaningful connections and be part of a truly global showcase. At the same time, each building and space had to incorporate advanced mobility systems and achieve high energy efficiency standards, and clearly communicate these aspirations to the public.

The Master Plan was conceived as a Venn diagram, with Al Wasl Plaza at the centre and the subthemes represented as three Thematic Districts in a tri-petal design. The interdependency reflected the importance of connection to achieve a better collective future, and also had the practical advantage of encouraging new and inclusive partnerships among participants.

Each district would be anchored by its Thematic Pavilion – landmark structures that dramatically engaged with their themes as icons of their respective districts. The large avenues surrounding the districts would be lined with self-build pavilions, commissioned and designed by the participants, while the districts would be separated by large, green spaces to provide respite from the quick pace of the site experiences. Shaded public concourses would lead to the beating heart of Al Wasl – the name fittingly chosen as a reference to Dubai’s historic name, which in Arabic means ‘the connection’.

For visitors, the Expo experience began either at the Metro station, where they would step into the site through Dubai Exhibition Centre (DEC), or via one of three woven carbon fibre Entry Portals – symbolising a transition into a world of optimism and possibilities.

Refining and developing the plan

The plan, while beautiful in its simplicity, was not set in stone, and there were many refinements throughout 2014. Most were minor, but others – such as rotating the entire site by 90 degrees to accommodate the evolving expansion plans of the nearby Al Maktoum International Airport – required more significant changes.

Late 2015 saw the start of the second phase of Master Plan development, further adjusting the plan from both the visitor experience and connectivity perspective. Over the next three years, a series of iterative improvements were made, including:

• Balancing visitor arrival across all four gates

• Increasing car parking

• Improving the diversity and visibility of Country Pavilions across the site

• Reducing walking distances between anchor pavilions

• Relocating Theme Pavilions closer to the Entry Portals

• Improving visitor circulation

• Creating connections between open spaces

Each adjustment was designed with the human element in mind, to ensure that every visitor to Expo 2020 Dubai would enjoy a seamless, meaningful personal interaction. But more than that, the future use of the Expo 2020 Dubai site was carefully integrated into each stage.

In effect, the plan was always to build a sustainable new city that would, for the first six months of its life, host a World Expo. As such, the Expo 2020 leadership directed that at least 80 per cent of the event infrastructure should be retained and further developed to create this future city – an interconnected, people-led community, balancing business, modernity and progress with heritage and nature, and a key component of the Dubai 2040 Urban Master Plan.

Transportation and public projects

As part of this long-term view, it was essential that the transport infrastructure would do more than simply bring visitors to the World Expo safely and efficiently, but would be planned, designed and built to last – ready to serve a brand new city’s future residents, tenants and visitors.

Expo 2020 Dubai was a catalyst to these developments, and in the years leading up to the event, organisers worked closely with the Dubai Roads and Transport Authority (RTA), as well as Dubai Municipality and Dubai Electricity and Water Authority (DEWA), to facilitate the planning, design, construction and operation of the surrounding road and rail infrastructure.

Improving roads and Expo 2020 access

The external highway network and access to the site was enhanced according to the needs of forecast event-time visitors to Expo 2020 Dubai and traffic models that predicted the requirements of a new legacy city. The RTA undertook five major projects to improve the roads around the Expo site, including enhancing existing lanes and constructing new junctions to facilitate better traffic flow. Road signs in Expo’s distinctive gold were installed around the city, while Jebel Ali Lehbab Road – the main route passing the site – was renamed Expo Road as an immediate legacy of the event.

Route 2020 Metro

An RTA project, the Route 2020 Metro line was an extension of the ‘Red Line’, adding 15 kilometres of track (11.8km elevated and 3.2km underground) and seven additional metro stations, including the iconic station at Expo 2020 Dubai – a spectacular architectural design of ‘golden wings’ that symbolises Dubai’s future aspirations and its focus on innovation. The Metro connects Expo with the Marina area of the city in 16 minutes, linking to key locations such as Dubai International Airport and, in the future, Al Maktoum International Airport.

Bus depot

In close coordination with the RTA, Expo 2020 Dubai designed and built a temporary bus depot to service 110 RTA buses used on site throughout the six months of the event. This depot was also used for the parking, staging and maintenance of the RTA’s Expo Rider bus fleet, which transported visitors from across the UAE to Expo 2020.

For more information on transport to Expo 2020, see Chapter 5.

THE EVOLUTION OF THE EXPO 2020 DUBAI SITE

PROGRAMME MANAGEMENT

Responsibility for the programme management of the site’s construction rested with Expo 2020’s Site Development and Delivery (SD&D) Department, and included direct programme and project management of key Expo construction projects, as well as monitoring project delivery of construction and infrastructure undertaken by third parties, as in the case of transport infrastructure and self-build pavilions. This was a city-wide collaborative effort, involving Expo 2020’s internal departments as well as a range of primary stakeholders including local authorities and emergency services:

• Dubai Roads and Transport Authority

• Dubai Municipality

• Dubai South

• Dubai Electricity & Water Authority

• Dubai Civil Defence

• Dubai Police

• Etisalat

• Dubai Corporation for Ambulance Services

• Security Industry Regulated Authority

Expo 2020 Dubai welcomed 192 countries and was the first World Expo in history to adopt a ‘one nation, one pavilion’ policy, resulting in rich content and outstanding structures as participants brought their ideas and creations to Expo 2020 Dubai.

Self-Build Pavilions

Participants built their own unique structures on plots provided by Expo 2020 Dubai

Rented Pavilions

Participants rented a space to create their own unique pavilion and content

Thematic District Pavilions

Expo 2020 Dubai fitted out spaces ready for participants to present their content

The delivery of all pavilions required a high level of interface and stakeholder management, right from the initial design through to the construction and final delivery stages, with the entire process managed via the ‘One-Stop Shop’ [see Chapter 3].

As the design developed, the teams readied the site to receive participants, including preparing infrastructure connections, levels, access, demarcation, and hoardings. During construction, collaboration across functions, including infrastructure, public realm, logistics and security, was crucial to the successful delivery of the pavilions. This included coordination between neighbouring plots to ensure all work was completed safely. The interface with participants reached its peak during the final stage of delivery, when pavilions were inspected and services activated. The SD&D department built matrices and processes to communicate the final steps and turn the buildings into operational spaces, ensuring all pavilions were ready to open on 1 October 2021.

THE IMPACT OF THE PANDEMIC

With the onset of the COVID-19 pandemic, the UAE government quickly began introducing precautionary measures to ensure the health and wellbeing of the population. This included the launch of the UAE National Disinfection Programme on 26 March 2020, with Expo’s deep, three-day sanitisation of the entire site leading the way.

Further impacts on the site and construction included movement permits, specific working hours and reduced capacity of labour transportation to ensure social distancing.

Expo implemented additional precautions to maintain the safety of everyone involved, with non-frontline staff working from home during the early months of the pandemic. Staff working in the office switched to online meetings, desk spaces were increased for social distancing, and all offices were frequently deep cleaned and sanitised.

On site, Expo implemented additional control measures to limit the potential spread of the virus, including across workers’ accommodation and transport, and set up on-site facilities at a dedicated clinic to undertake frequent preventative and reactive testing of staff and workforce, rolling out vaccinations as soon as they became available [see Chapter 4].

The announcement in May 2020 that Expo 2020 would be postponed until 1 October 2021 introduced another 12 months into the schedule, impacting construction, planning and delivery timescales across the board, from Expo, to participants and contractors.

Having conducted a number of scenario planning exercises to analyse the impact of COVID-19 on the construction phase, the Expo team generated several strategies for the remaining work, taking resulting financial implications into consideration. A revised scope, cost and schedule baseline was developed, with the adjusted strategy agreed and communicated with all stakeholders and contractors.

With priorities and budgets shifted to tackling the pandemic, attention focused on safely and efficiently managing construction and maintenance. From ‘hibernating’ completed infrastructure, i.e. maintaining buildings efficiently, keeping them in good condition so they were ready for the new opening date (known as ‘mothballing’ in the construction industry), to leveraging relationships to renegotiating contracts to scaling back non-essential activities such as landscaping, the team managed this tricky balancing act during a time of extreme uncertainty.

Crucial to this process was providing both reassurance and practical assistance to participants, with the ‘Way Forward’ series [see Chapter 3] supporting and advising countries on how to manage schedules, reduce running costs and be ready to open when required.

All these measures combined to ensure that throughout the entire pandemic, the Expo site remained operational with construction work continuing safely, albeit at a reduced rate.

KEY MILESTONES

THE SITE COMES TO LIFE

UAE Pavilion

Expo 2020 Dubai presented a historic opportunity for the UAE to share its story with the world and to communicate its bold, inclusive vision for the future, so it was imperative the UAE Pavilion conveyed this message through its design, as well as its content.

A design competition saw nine of the world’s most renowned architectural firms submit 11 concepts, with each evaluated against specific criteria, including its expression of Expo’s theme of ‘Connecting Minds, Creating the Future’ and how it captured a distinct Emirati feel and conveyed a link between the country’s rich past and ambitious future.

The final breathtaking design, from architect, engineer and sculptor Santiago Calatrava, was indeed an iconic structure with an inspirational message – a symbol of the incredible achievements and daring spirit of the UAE, reflected in the ambition of hosting the most inclusive and global World Expo in history.

Shaped like a falcon in flight, the UAE Pavilion draws inspiration from the unique aerodynamics of the falcon, a national symbol and a passion of the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE. Located at the heart of Expo 2020 Dubai and covering more than 15,000 sqm, its striking architectural feature is an exterior featuring 28 large ‘wings’, with photovoltaic (PV) panels installed underneath. These wings open in daylight hours to allow the panels to absorb the sun, generating solar energy for the building. In fact, the UAE Pavilion was one of seven Expo 2020 buildings to be awarded LEED (Leadership in Energy and Environmental Design) Platinum status, the highest possible rating of green building design.

The architecture of the pavilion was a shining light that added to the visitor experience –an exhibition highlighting the cultural history and aspirations of the UAE, under the theme

The Land of Dreamers Who Do It remains in the Expo’s legacy phase as a place to continue discovering the spirit of the UAE.

15,064 sqm project site area

12,471 sqm gross

32m building height

The design of the UAE Pavilion reflects the UAE’s identity and pioneering spirit while cultivating a balanced connection between the country’s past, present and future.

area

Santiago Calatrava

Al Wasl Plaza

The beating heart of the Expo site, the monumental physical structure of Al Wasl Plaza embodies the spirit of the extraordinary. Combining breathtaking design and innovative technology, it is topped by a 67.5-metre-high intricate domed trellis, a 3D visualisation of the Expo 2020 Dubai logo which doubles as an immersive 360-degree projection surface –the largest in the world.

Al Wasl Plaza is an active, living space designed to enhance community life – a meeting place that creates a shaded microclimate (with a temperature nine degrees Celsius lower than the outside environment) and a space that uniquely encompasses vibrant performances and natural landscaping.

Architectural firm Adrian Smith + Gordon Gill was commissioned to collaborate on the project and design the structure, which connects the three Thematic Districts as well as the other main concourses, including the Dubai Metro link and the UAE Pavilion, through its seven entrances and exits.

Reflecting the theme of Expo 2020 Dubai, ‘Connecting Minds, Creating the Future’ the design and construction of Al Wasl dome was a global collaboration, involving companies from 13 countries. The name 'Al Wasl' is also taken from the historic name for Dubai, with the word meaning 'the connection' in Arabic.

A place of public celebration and revelation during the high-energy evenings, Al Wasl is also a spot for solace and reflection during early-morning awakenings and throughout the day.

130m wide

67.5m tall

2,544 tonnes

13.6km steel

1,162 individual sections welded together

This new architectural marvel joins a long list of inspiring designs that our country has created through collaboration, sheer hard work and the unending, ambitious vision of our leadership and people.

A crowning moment

Al Wasl dome’s crowning in September 2019 was the culmination of 14 months of preparation, beginning when the final pieces of the dome’s steel trellis were shipped to Dubai. Individual elements were carefully assembled at ground level before being raised into place and, once positioned, were welded to the rest of the trellis, a process that took 25 days to complete.

The highly intricate operation used special lifting equipment and was a unique engineering challenge. Weighing 550 tonnes, Al Wasl dome’s 22.5-metre crown had to be precisely positioned on top of the vertical trellis, with a margin of error of only three millimetres. Working through the night, 800 engineers and construction technicians carefully monitored every millimetre of the process, using GPS indicators throughout to ensure perfect alignment.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Expo 2020 Dubai Higher Committee (September 2019)

Thematic Districts

Designed by Hopkins and Partners and built by the UAE’s Al Futtaim Construction, the three petal-shaped Thematic Districts had their own distinct identity that demonstrated the future aspirations of the UAE while drawing on its heritage and historical roots.

Inspired by old Dubai’s meandering pathways, self-shaded streets and courtyard spaces, the districts featured clusters of small buildings built closely together, with narrow streets shaped and shaded by the buildings themselves, façades resembling traditional Emirati wind towers and walkways lined with flora indigenous to the UAE.

The designers also looked to some of the world’s oldest cities as they sought to overcome the challenge of creating pedestrian-friendly spaces in the desert, using climate simulation software to determine the buildings’ ideal composition and placement.

The result was a series of ‘modular’ buildings that, with an eye on legacy, could be easily adapted to a variety of uses, which also produced solid shade during the hottest times of the day, reducing the need for interior air-conditioning. In addition, water features and native plant life – chosen for their ability to provide shade and cool and hydrate the atmosphere – helped maintain temperate microclimates which attracted native birds, bees and other insects.

The districts created a comfortable environment that encouraged visitors to meander and take time out between exploring the various elements of Expo 2020 Dubai, and housed a variety of F&B options, performance spaces, innovation galleries and art installations and outdoor gardens.

Colour coordinated

Each Thematic District was distinguishable by colours and shapes – abstract but with roots in Islamic geometry – that gave them distinct characteristics:

• SUSTAINABILITY GREEN, CIRCLE

• OPPORTUNITY ORANGE, RECTANGLE

• MOBILITY BLUE, TRIANGLE

Anchoring each of the three petal-shaped Thematic Districts (Opportunity, Mobility and Sustainability) was a corresponding Thematic Pavilion – each a landmark for its districts that would demonstrate that specific theme on a monumental scale.

Mission Possible – The Opportunity Pavilion

The Opportunity Pavilion, named Mission Possible, awakened the spirit of possibility and demonstrated that every individual has the power to make a difference [see Chapter 7], so in designing the Opportunity Pavilion, AGi Architects created a building that fostered positive human interactions.

Reflecting on the rich history of public spaces as sites of trade, debate, recreation and other activities vital to the livelihood of cities, the Opportunity Pavilion embodies the spirit of the urban plaza to stimulate conversation and allow visitors to interact on common ground.

The two-level plaza is surrounded by three buildings housing different functions, including exhibitions, the Best Practice Area, the #UNHub restaurant, retail and an amphitheatre. These buildings are connected by a pathway lined with ceramicbrick pattern, symbolising our connection to the earth.

Above the plaza are ‘clouds’ – a striking web of canopies that appear to float, thanks to a delicate steel structure softened by six layers of colourful fabric, providing shade and a sensory experience and representing humanity’s dreams for the future.

The Opportunity Pavilion will remain in legacy [see Chapter 8] and become the Expo 2020 Dubai Museum, a tribute to the success of the six-month event.

12,054sqm project site area

4,028sqm gross floor area 32m building height 3 buildings

Alif – The Mobility Pavilion

The Mobility Pavilion, named Alif after the first letter of the Arabic alphabet, symbolises the beginning of progress and new horizons. From both an architectural and exhibition standpoint, it provides an exciting, thoughtprovoking experience that demonstrates how mobility has driven humanity’s development throughout our existence, from our humble beginnings to the interconnected world of today and beyond.

Designed by Foster + Partners, the pavilion’s ribbed and curved shape evokes movement. Its visible lines hint at how we are all connected, even when physically far apart, while its stainless-steel cladding, inspired by chrome fenders and aircraft wings, reflects the surrounding areas, making the building seem alive and in motion.

A LEED Gold building, it is self-shading, its cladding reflects heat, photovoltaic panels on the roof take advantage of solar energy, and the landscape design is sensitive to water use.

The Mobility Pavilion and its exhibition [see Chapter 7] will remain as part of Expo City Dubai, continuing to deliver its inspirational story of human connection and movement of people, goods, ideas and knowledge.

11,683sqm project site area

20,670sqm gross floor area 25m building height

8 mixed-use floors

Terra – The Sustainability Pavilion

Terra (the Latin name for Planet Earth) brings to life Expo 2020 Dubai’s commitment to sustainability and is a bold statement of the UAE’s leadership in sustainable development. A spectacular structure that ‘walks the talk’, it is certified LEED Platinum – the highest available accreditation for sustainable architecture – and designed to be net zero (producing as much energy as it consumes).

Designed by UK-based Grimshaw Architects, Terra – The Sustainability Pavilion’s dynamic form is in service to its function. Drawing inspiration from the ghaf tree – a native species found in arid climates, which requires very little water to survive and has the ability to maintain entire desert ecosystems – it emulates natural processes such as photosynthesis, capturing energy from sunlight and fresh water from humid air.

The embodiment of Expo 2020’s sustainability achievements, Terra includes 4,912 solar panels on its canopy, which is funnel-shaped to increase natural ventilation. Much of the pavilion's occupied space is buried underground, further saving energy, while 18 ‘Energy Trees’, equipped with solar panels, rotate to face the sun.

29,159sqm project site area

230,631sqm gross floor area

25m building height

5 mixed-use floors

Vision Pavilion

Conceived as a gift and tribute to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Vision Pavilion was probably the first-ever Expo pavilion to be kept secret during its entire construction and exhibition fit-out.

Designed by Icaria Atelier and located in the Sustainability District, its façade is created from materials that illustrate His Highness’s passion for nature, and the magnificent city that rose from Dubai’s challenging natural environment – a symbol of hope for the world over.

The visitor journey [see Chapter 7], which begins through a door replicating that of the home in Shindagha of HH Sheikh Mohammed bin Rashid's grandfather, was one of the undeniable highlights of Expo 2020 Dubai, and the pavilion received the award for Best Small Pavilion at Exhibitor Magazine’s World Expo Awards.

The Vision Pavilion continues to welcome visitors to Expo City Dubai, where it remains as a significant cultural asset.

Women’s Pavilion

The Women’s Pavilion, in collaboration with Cartier, invites visitors to recognise the central role women have played throughout history and the often forgotten or undervalued impact they have made. The positive contributions of women demonstrate that when women thrive, all of humanity thrives.

The exterior of the pavilion, located in the Sustainability District, is the work of a collective of artists with diverse backgrounds who came together to create a meaningful and powerful statement. Architect Laura Gonzalez designed the façade panels, inspired by the traditional mashrabiya motif of the region. By night, the surface is brought to life with a brilliant light show, designed by Pauline David. Iconic street artist eL Seed animates the lower part of the façade with an ode to women composed of vivid colours, poetry and Arabic calligraphy, while Emirati graphic designer Kholoud Al Sharafi translates the unique collaboration between Expo 2020 Dubai and Cartier through the Women’s Pavilion logo.

The pavilion and the exhibition lives on in Expo City Dubai where it invites visitors to imagine and design a more genderequitable future.

The Good Place – The Expo Live Pavilion

Expo Live is Expo 2020 Dubai’s innovation and partnership programme to fund, accelerate and promote creative solutions that improve lives while preserving our planet [see Chapter 6]. During Expo 2020, the programme was showcased at a dedicated pavilion, known as The Good Place.

Located in the Opportunity District and covering approximately 470sqm, the pavilion, designed by Emirati architect Ahmed Abdulrahman Bukhash from Dubaibased architecture firm Archidentity, was inspired by the story of the UAE and the traditional Bedouin tent. It showcased the aspirations of individuals to improve people’s lives, mirroring the meeting in 1968 between the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum – a pivotal moment that led to the birth of the UAE.

The ground floor of the pavilion hosted the main exhibition, while the first floor served as a multifunctional programming space to engage visitors from all backgrounds and influence wider positive change.

Expo Entry Portals

Grand, architectural welcomes to Expo 2020 Dubai, the Expo Entry Portals are located at the entrance of each Thematic District and immediately introduced visitors to the breakthrough innovations they could expect throughout the site.

Designed by celebrated architect Asif Khan, who was also responsible for Expo 2020 Dubai’s Public Realm, the three portals draw inspiration from the centuries-old traditional mashrabiya latticework, creating structures that appear light enough to barely touch the ground while retaining a formidable presence against the desert sun.

The design played with the concept of light and shadows, meaning the portals looked different depending on the time of day. Each stands at 21m tall and is woven from carbon fibre, a material that is three times stronger than metal – remarkably lightweight, yet durable enough to be self-supporting. Laid out end to end, all of the carbon fibre filaments used would circumnavigate the world more than 5,000 times.

The two doors marking the entrance of each gateway are constructed from the same diaphanous material, allowing them to be easily opened at dawn every morning – and closed every night – with the same level of elegance as the structures themselves.

Shades of distinction

A network of 16-metre-tall shading structures provided comfort with a nod to the region’s culture. Some pay homage to the 400-plus bird species in the UAE, with layers of shadow casting silhouettes of falcons, doves and cormorants. Others, along the avenues, are retractable, allowing for an expansion of space to include the cooler evening skies, while in the natural areas of the parks, pergolas provided green oases.

Let it grow

To create a lush, green site in a sustainable way – and to showcase the natural flora of the region – Expo 2020 established the Expo 2020 Nursery in 2015. This dedicated 220,000 sqm site, supported by Dubai Municipality, housed an estimated four million plants, including around 2,500 date palms, 14,000 trees and more than 3.5 million shrubs.

These native indigenous plants, capable of surviving the desert heat, populated Expo’s gardens and public spaces, creating aesthetically pleasing natural environments that attracted native wildlife and told their own story of the UAE, while also celebrating horticultural innovation and pointing towards a more sustainable future.

With the one-year postponement in opening, Expo’s trees, plants and shrubs were allowed to grow free and unrestrained. Not only did this reduce costs, it allowed the site to flourish naturally and, thanks to a final burst of pruning and landscaping, it was beautifully green and blooming when the first visitors arrived on 1 October 2021.

Dubai Exhibition Centre (DEC)

Located just 300m from Al Wasl Plaza, Dubai Exhibition Centre was developed as a fully customisable, multipurpose events venue spread across 60,000sqm. Offering a total of nine exhibition halls and five multipurpose halls, the world-class DEC hosted a range of summits, conferences, exhibitions, meetings, award ceremonies, gala banquets, weddings and live performances during the event and remains as a key venue for Dubai’s thriving meetings, incentives, conferences, and exhibitions (MICE) industry.

The North Complex includes conference rooms and a reconfigurable auditorium for 200 to 2,000 people, while the larger South Complex offers the ability to host a variety of functions and can be divided into nine halls, hosting anywhere from 300 to 20,000 guests.

Expo Village

The mixed-use development of Expo Village, in a premium location next to the site and close to Dubai Metro, was designed to serve as Expo’s official residential community for participants.

Spread across 15 towers, the Expo Village included a total of 2,100 studio, one-, twoand three- bedroom apartments. During the event, it welcomed more than 12,000 residents across 370,362 room nights, achieving a guest satisfaction score of 95 per cent.

Logistics

Beneath the Expo 2020 Dubai site’s three petal-shaped Thematic Districts was a huge network of underground areas, spanning around 30,000sqm and providing logistics access for the site up to and throughout the event. This meant that, unlike other large international events, Expo 2020 Dubai was able to accommodate 24/7 deliveries without impacting visitors during the hours when the site was open to the public.

In addition, the Expo 2020 warehouse in Dubai South supported the incredible behind-the-scenes global logistics operation. Staffed and operated with the help of Expo’s Official Logistics Partner UPS, it provided a flexible solution for storage and distribution as Expo 2020 Dubai and its participants brought in all sorts of items – from micro-millimetre precision equipment to huge exhibition items – from around the world.

VAST UTILITY NETWORKS

WORKER WELFARE

More than 240 million work hours were completed in the lead up to event time, involving 50 main contractors, more than 2,000 subcontractors, about 50 supervising consultants and a daily peak of 45,000 workers on the ground.

The health, safety and wellbeing of Expo’s vast workforce was of the highest priority from the very beginning of the project. As the first mega-event of this size and scale to take place in the Arab world, the Expo 2020 Dubai represented an opportunity – and a responsibility – to raise standards and set new benchmarks for the region and the construction industry more widely.

With this in mind, Expo developed the Better Together strategy – an over-arching, positive, values-driven approach that has driven a marked shift in behaviour for worker welfare, health and safety, and continues to shape the industry, even after the close of the event.

The strategy was carefully developed by a dedicated Health and Safety and Worker Welfare team comprising sector and regional specialists, and had six key pillars: Leadership, Communication, Competency, Engagement, Reward & Recognition, and Continual Improvement.

Each included a number of different activities and programmes. For example, training was a key part of the Competency pillar, with a range of health and safety courses offered to Expo consultants, contractors and subcontractors at all levels of seniority, in a variety of languages and formats. As a result, more than 30,000 frontline workers and service providers, 3,000 supervisors, 2,000 senior leaders and 2,000 managers received training and shared best practices that they applied in their roles at Expo, passed onto their teams and will take forward into their future projects.

The Worker Welfare team also conducted thousands of confidential interviews across topics such as recruitment and

employment, remuneration and benefits, working hours and accommodation. Any concerns flagged in these interviews were escalated as appropriate. Similarly, workers were able to read the latest information on their employment rights and anonymously report any concerns or issues via the Worker Connect app, available in multiple languages. Expo also set up a specialist call centre, staffed by HR experts and translators, allowing workers to report issues directly. As such, Expo ensured all members of the workforce were aware of their rights and had the necessary tools to raise concerns or ask any questions. In addition, as workers began to depart Expo 2020 they took with them the knowledge and confidence to hold their future employers accountable.

Close collaboration with key stakeholders and participants was critical in delivering Expo’s commitment to worker welfare. Participants were strongly encouraged to appoint a dedicated worker welfare representative, establish a worker welfare committee, conduct regular audits to ensure that Expo’s Worker Welfare Policy and Assurance standards were complied with, supply audit data in the form of a monthly report, and participate in Expo 2020 Worker Welfare sessions, forums and training.

Expo’s Worker Welfare Policy and Assurance standards were applicable to all contractors, subcontractors and third parties working on site and set down in their contracts. Robust procurement, monitoring and audit systems and strategies ensured high levels of compliance, with unresolved incidents of non-compliance resulting in pecuniary measures and escalation to the relevant authorities as necessary.

Sadly, there were three fatalities during the construction of Expo 2020 Dubai, with construction workers Munawar Khan Haq and Manjit Kumar and specialist technician Rene Rohrich losing their lives due to work-related incidents. Expo 2020 Dubai remembers their tremendous service with gratitude.

Worker Wellness Programme

Expo 2020 also championed the use of ‘tech for good’ in the construction industry. For example, the Expo Worker Wellness Programme, which launched in October 2017, aimed to lead the global conversation on how technology could be used to create a safer working environment on construction sites around the world. As part of the programme, more than 5,000 Expo workers volunteered to wear Whoop wearable devices, which collected more than 13TB of data across 30 months, enhancing preventative healthcare by providing easyto-understand, personalised reports on areas such as cardiovascular health and sleep patterns.

During the pandemic, the team harnessed virtual solutions, including virtual inspections of worker accommodation, virtual meetings with health and safety practitioners of all on-site contractors, and virtual Reward & Recognition ceremonies, highlighting the contractors who have excelled in introducing these additional safety precautions. As the COVID-19 situation evolved, Expo 2020’s working practices remained agile and responsive, and its commitment to worker welfare unwavering.

On-site Emergency Centre

Fully operational since November 2018, the Expo Emergency Centre was another important tool in Expo’s efforts to protect the health of its workforce, providing emergency medical care and preventative health care and including a team of around 20 doctors and nurses; triage, isolation and recovery rooms; and direct access to a helipad. It was also used as a COVID-19 testing facility and a base from which to offer a range of additional worker health services, including blood sugar tests, dental checks and eye examinations. Open 24 hours a day, seven days a week, it was the first of its kind on a construction site in the region, raising the bar for other projects.

International best practice

Expo 2020 also recognised the importance of holding itself accountable, continually monitoring and reporting on its efforts and progress to ensure that the organisation was always guided by international best practice. This meant working closely with a number of third-party auditors and regulatory bodies, such as global risk consultancy Control Risks; UK government body the Health and Safety Executive; and the British Safety Council, one of the world’s leading health and safety bodies.

In 2021, Expo 2020 became one of only 66 organisations globally to receive the British Safety Council’s prestigious Sword of Honour – the result of a rigorous five-star audit.

During the event, Expo 2020 also hosted a special edition of the Taqdeer Award – worker welfare awards held under the patronage of His Highness Sheikh Hamdan bin Mohammed Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council – recognising those Expo contractors and service providers who had excelled in the field of worker welfare and health and safety, at both a company and individual level.

240 million work hours

45,000 daily peak of workers on the ground

2,000+ subcontractors

50 main contractors

50 supervising consultants

Honouring Expo’s workforce

Expo 2020 Dubai’s Workers’ Monument, designed by renowned architect Asif Khan, is an emotive expression of the collective effort of the 257,524 workers who built the Expo site. Their names, carved into 38 sleek stone structures, include two inscribed in gold lettering – a mark of respect and gratitude to those construction workers who sadly lost their lives while working on the event.

The striking installation – inspired by the phases of the moon and with the cylindrical columns cut from a single monolithic block –is centrally located along the main walkway of Expo’s Jubilee Park, where it was seen by millions of visitors to the event. It remains in legacy as an enduring symbol of pride and appreciation for every worker who helped build the first World Expo in the region.

The Workers’ Portrait Series was a collection of stunning images capturing the diversity and spirit of the Expo workforce, accompanied by inspiring quotes that highlighted their achievements and aspirations for the future. These images were proudly displayed during the event on digital screens across the public realm, and as part of an exhibition in the Expo Media Centre.

Expo 2020 also worked with a number of its contractors to bring back workers as visitors so they could enjoy first-hand the fruits of their labour.

We wanted to honour the incredible work of the 257,524 workers and their contribution to Expo 2020 Dubai. Each and every one deserves to be known, with our sincere thanks and praise, for their tremendous efforts.

Friendly competition

Expo 2020 held an annual cricket tournament to celebrate the hard work of everyone working to build the site safely, securely and efficiently. One of many social and sporting activities under Expo’s Better Together strategy, the tournament saw teams from Expo’s construction contractors compete for the honour of playing in the final at Dubai International Cricket Stadium, where they were cheered on by thousands of fans – including cricketing legends Yuvraj Singh and Virender Sehwag from India, and Pakistan’s Shahid Afridi and Misbah-ul-Haq.

Her Excellency Reem Al Hashimy

A SUSTAINABLE EXPO Vision

From the very outset, Expo 2020 Dubai was fully committed to ensuring the event respected the environment and engaged civil society on social sustainability and environmental issues, while also representing a vision of what a sustainable future could look like. So much more than a subtheme of the World Expo, sustainability cut across Expo 2020 at every level, from planning and construction, to delivery, operations and the visitor experience, right through to the legacy phase of Expo City Dubai. Bringing clarity to a wide and complex range of sustainability initiatives were three core pillars:

INTEGRATE – Integrate sustainability into all aspects of Expo 2020 Dubai and across the wider UAE, from the design and construction of the site, through the event’s operations, and the transition to Expo City Dubai

IMPACT – Ensure Expo 2020 Dubai embraces the opportunity to make a meaningful impact extending beyond the site and beyond the six months of the event

INSPIRE – Inspire visitors and participants to become part of the solutions for a sustainable future

With a target to deliver one of the most sustainable World Expos in history, Expo 2020 Dubai’s comprehensive sustainability strategy further encompassed four key objectives:

1. Leave a legacy of sustainable infrastructure and cutting-edge sustainability practices

2. Catalyse sustainability efforts in Dubai and the UAE

3. Increase public awareness and engage society about sustainability principles and sustainable living

4. Develop sustainability solutions that are scalable, extending benefits to the wider economy

Reflecting this, references to sustainability and examples of best practice can be found throughout this entire report.

Expo 2020’s sustainability strategy was driven by national and international factors, such as the 2030 Global Agenda for Sustainable Development and the UAE Centennial 2071 Plan, and involved multiple collaborations with UAE Government Ministries, as well as numerous stakeholders, participants and partners. It also drew on passive strategies that reflect many local traditions and show the ability to live in harmony with nature that underpins Bedouin culture.

It aligned closely with, and supported action towards, the UAE’s goals as set out in ‘A green economy for sustainable development’. Launched in 2012 by His Highness Sheikh Mohammed

bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the plan of action seeks to establish the UAE

as a global hub and a successful model of the new green economy – enhancing the country’s competitiveness and sustainability, while preserving its environment for future generations. The strategy also integrated with and influenced the Dubai 2040 Urban Master Plan, a comprehensive roadmap of the emirate’s sustainable urban development in the city, central to which is Expo 2020 and its legacy, Expo City Dubai.

Embodying the principles of sustainable development, respecting ecological limits and natural resource constraints, encouraging prosperity and wellbeing, while optimising conditions for human development, Expo 2020 Dubai focused on critical sustainability target areas, supported by 40 Key Performance Indicators (KPIs).

It sought to create a lasting positive environmental, social and economic impact on a national, regional and global scale by encompassing a sustainable scope for several disciplines, including:

• Sustainable urban development

• Sustainable design, construction and materials

• Sustainable event management and operations

• Sustainability certifications

• Responsible procurement, production and consumption of resources

• Health and wellness

• Accessibility and inclusion

• Sustainable partnerships

• Inspirational and behaviour-changing content and programming

A sustainable site Sustainability certification

Expo 2020 demonstrated global leadership, innovation, environmental stewardship and social responsibility by achieving high levels of third-party green building and site certification – ringing endorsements of its sustainability credentials both during the event and, crucially, in legacy, with more than 80 per cent of Expo-built infrastructure being retained for future use.

LEED

Every one of Expo 2020’s 123 permanent buildings were certified by the U.S. Green Building Council, with seven obtaining ‘Platinum’ certification – the highest possible rating under Leadership in Energy and Environmental Design (LEED) – and a further 105 awarded ‘Gold’.

LEED is the most widely used green building rating system globally and a mark of excellence for highly-efficient, cost-saving sustainable architecture. It certifies buildings that typically reduce energy and water consumption over their lifetimes; have lower operational costs and carbon footprints; are constructed from environmentally-sensitive materials; have fewer impacts during construction; have better indoor air quality; and are better connected to the community, contributing to a more sustainable urban environment.

Service station of the future

Inspired by the UAE ghaf tree, ENOC's service station was the first in the world to be certified LEED Platinum. An innovation in fuel retail, it incorporated renewable energy through an on-grid wind turbine and solar panels and featured carbon fibre in its canopy.

123 LEED-CERTIFIED BUILDINGS

7

CEEQUAL

Expo 2020 was awarded eight CEEQUAL ‘Excellent’ certificates for infrastructure and Public Realm projects, including Al Wasl Plaza and the Al Wasl dome. CEEQUAL – the internationally recognised sustainability assessment, rating and certification scheme for best practice in infrastructure projects – assesses a range of sustainability criteria, including land use, ecology, transport, resilience and pollution.

WELL Community Standard

Expo 2020’s legacy, Expo City Dubai, is the first community in the region to be registered under the WELL Community Standard pilot, which creates a framework for creating communities designed to support the health and wellbeing of residents and visitors.

International Organisation for Standardisation (ISO) Certification

Bureau Veritas, a world leader in testing, inspection and certification, certified Expo 2020 Dubai against the ISO 20121:2012 Event Sustainability Management System Standard, designed to help organisations in the events industry improve the sustainability of their activities, products and services. This voluntary standard provided a management system approach to drive positive social, economic and environmental impacts as outcomes, helping event-related organisations to be financially successful while becoming more socially responsible and reducing their environmental footprint.

LEED PLATINUM

105 LEED GOLD 9 LEED SILVER 2 LEED CERTIFIED

Sustainable Materials Guidelines

Focusing on reducing the negative environmental, social and economic impacts of all construction and building materials procured, the Sustainable Materials Guidelines ensured 98 per cent compliance to a robust and comprehensive set of sustainability criteria, including parameters surrounding embodied carbon, recycling content, responsible sourcing, regional procurement and health impact guidelines.

Across a number of materials, including steel, concrete, timber, aggregate and PVC, designers were required to identify and demonstrate their environmental impact reduction, with efforts focused on using those that were most sustainable. Similarly, contractors had to carefully follow through the designers’ sustainability specifications in materials procurement and installation. Each project was required to submit monthly materials data logs which stated the overall compliance of the materials used against a set of KPIs. This enabled Expo 2020 Dubai to progressively track sustainable materials performance on the programme.

Policy, strategy, standards and reporting

Across the entire event, from planning to legacy, Expo 2020 Dubai produced a raft of policies, standards, guides and reports that not only raised the bar on how to build and run a mega-event sustainably, but created a bank of knowledge that could be transferred to other events and entities.

RISE Guidelines for Sustainable Operations

A comprehensive set of guidelines designed to be practical and achievable, the ‘RISE Guidelines for Sustainable Operations’ contained numerous sustainability-related responsibilities across a variety of products and services supplied to Expo 2020 Dubai.

The implementation of the RISE Guidelines document – the first of its kind in the region – was a crucial part of Expo 2020’s commitment to setting the foundations for a sustainable social, economic and environmental legacy and helped raise the bar on the sustainability of operations before, during and after the event.

R I S E

Respect for the workforce

Food and beverage

Encourage suppliers to question the sourcing of their products, eliminating any risks of unsustainable environmental practices

Retail Require and encourage Health, Safety and Environmental caution throughout the product supply chain and life cycle, emphasising ethical sourcing

Logistics

Advocate minimising vehicle fuel consumption, greenhouse gas emissions, water consumption, vehicle journeys, packaging, waste and air pollution

Landscaping

Support the reduction of chemical pesticides, herbicides and fertilisers, encourage the use of eco-friendly cleaning products, support the use of green waste for composting and the reduction of peat-based compost

Impact for communities

Packaging & single-use materials

Support suppliers to consider strategies that they and their supply chains can adopt to reduce packaging and single-use materials

Safety for all

Cleaning services

Encourage cleaning product/ services suppliers to opt for environment-friendly products which adhere to relevant global environmental certifications

Environmental stewardship

Furniture, fittings & equipment

Support suppliers in ensuring all furniture, fittings and equipment used within Expo 2020 Dubai was designed, procured and installed to perform sustainably

Terra – The Sustainability Pavilion: form and function

A world-class example of sustainable best practice in architecture and design, Terra – The Sustainability Pavilion was – and remains – the embodiment of Expo 2020’s sustainable achievements and aspirations. It brought Expo’s commitment to sustainability to life, acting as a catalyst for change by empowering visitors of all nationalities, ages and interests to make more sustainable choices in their own lives.

Through an emotional journey, discussed in Chapter 7, Terra shares the knowledge and skills to protect and preserve our planet for generations to come, while the building itself exemplifies the benefits of embracing historical passive-design solutions enhanced by technology and innovation, demonstrating how we can live in harmony with nature and with each other.

Natural ventilation

The orientation of the funnel shape of the pavilion canopy creates air flows that naturally ventilate the pavilion courtyard and let in ambient light

10 tonnes reclaimed wood covering the auditorium walls

4,912 solar panels on 130m-wide canopy use energy from the sun to generate electricity during the day

Condensation

collected from the air-handling system is filtered, disinfected and blended with near-surface brackish water, which is then desalinated on-site to supply potable water. The hotter the air outside, the more people enter the pavilion, the greater the volume of condensate produced

4 Gigawatt hours per year electricity produced

Saves water

The pavilion generates all potable water on site and maximises the recycling of dirty water to meet its non-potable water demands

Innovative irrigation

Terra’s grounds feature innovative irrigation techniques, including a greywater recycling system and local plants, to reduce water use. Reed beds help with natural filtration of water

18

‘Energy Trees’ equipped with solar panels, rotate to face the sun, like sunflowers

Giant shade

Solar roof acts as a giant shade to reduce the sun’s heating effect

Saves energy

by burying much of the occupied spaces below the ground and providing thick, insulated walls with minimal glazing

Partners for the planet

Expo 2020 Dubai joined the Priceless Planet Coalition, a global initiative – led by Expo’s Official Payment Technology partner MasterCard – that seeks to tackle the global climate crisis by planting 100 million trees worldwide by 2025 and regrowing forests over five years. The coalition united merchants, banks, cities and consumers to make meaningful investments to preserve the environment, working alongside forestry experts Conservation International and World Resources Institute. Visitors to Expo 2020 Dubai could make a donation while booking tickets online.

Premier Global Trade Partner DP World and Expo 2020 Dubai became a Global Alliance Founding Partner of The Earthshot Prize – a global environment prize that seeks to improve life on earth for generations to come. Founded by His Royal Highness Prince William and The Royal Foundation in 2020 it is the most ambitious environmental prize in history, and aims to incentivise worldwide change with a decade of action to repair our planet. Five Earthshot Prize winners will be awarded every year, for 10 years, providing solutions to some of the world’s greatest problems by 2030 and improving life on Earth for generations to come. In February 2022 Prince William attended the first Earthshot Prize Innovation Showcase at the DP World Pavilion at Expo 2020 Dubai.

This is the decisive decade. If we do nothing by 2030, we will be speeding towards increasingly devastating planetary and humanitarian crises as a result of our changing climate. If we act now, we will be on a path towards repaired and regenerated planets that will flourish for generations to come.

His Royal Highness Prince William

Planet Over Plastic Pledge

Expo 2020 developed the Planet Over Plastic Pledge to encourage stakeholders to minimise single-use plastics in their pavilions and outlets.

The Pledge focused on:

• Reducing procurement and use of singleuse plastics for packaging

• Encouraging recyclable packaging for pre-packaged front-of-house products such as gifts, food products and sellable memorabilia

• Ensuring at least 90 per cent of packaging for back-of-house operations was recyclable

• Utilising #PlanetoverPlastic to spread the word on reducing single-use packaging within their pavilions and countries

A sweet success story

A nest of Apis mellifera honeybees –not native to the UAE – was discovered by construction workers in a pile of steel rebars in Expo’s Sustainability District in 2019. In a complex operation, the hive was relocated to the Beekeepers Association’s Bee Garden at The Sustainable City in Dubai, where the care taken resulted in the addition of more queens and hives, with honey harvested and bottled and limited quantities brought to Expo 2020 Dubai for special events.

Honeybees are crucial pollinators, playing a central role in agricultural production globally. Yet populations internationally have declined and conservation is now critical to ensure their future – and, in-turn, the world’s food supplies.

SITE-WIDE

SUSTAINABILITY

Waste management

In alignment with the UAE’s sustainability vision and targets, Expo 2020 committed to divert 85 per cent of waste away from landfill, with the event seen as an opportunity to break from the linear thinking of ‘take – consume – dispose’ and look into a more circular system where waste can be transformed and re-used.

Expo developed a mathematical model to understand its waste ecosystem, including types of waste and where it would come from, which informed operational plans and enabled waste processes. From setting out requirements for contractors and suppliers to use recycled content in their products and design for re-use (such as

using recycled tyres to construct Expo's car parks), to identifying the technological solutions to process waste, Expo sought to progress the circular economy.

Expo’s Official Waste Management Partner, Dulsco, supported Expo in providing the infrastructure for waste processing. For example, the Materials Recovery Facility sorted waste and retrieved recyclable materials, reimagining waste as a valuable raw material and transforming it into new products: glass became glass lamps; plastic bottles became official Expo 2020 T-shirts; and construction waste was used in temporary road structures.

Single-use plastics and packaging were replaced with compostable, biodegradable or reusable options, while smart bins engaged with visitors, raising understanding of how waste can be reused, leading to proper segregation methods and a higher separation rate. Enhanced messaging, communication and engagement across the event saw a marked increase in recycling practices by Expo 2020 Dubai’s millions of visitors.

Of 667,231 tonnes of waste generated during construction and event operations, 88 per cent was successfully diverted, surpassing a target of 85 per cent.

ENERGY

22%

energy required to operate the buildings in legacy provided by rooftop solar PV panels on permanent buildings

5.5 Megawatts

the combined total capacity generated by Expo 2020

ECOLOGY & BIODIVERSITY

landscape plants were native and adaptive species

managed without the use of chemical pesticides, herbicides and fertilisers

20+ animal species rescued and relocated, including a falcon, spiny tailed lizards, honey bees, baby hares and cats

non-potable applications use recycled water

WATER MATERIALS

energy demand reduction compared to international standards reduced water demand in buildings compared to local standards

condensate water recovered from buildings

80%+ 98% 98%

materials used in permanent construction retained for legacy

CARBON

materials procured in accordance with Sustainable Materials Guidelines

Expo 2020’s infrastructure retained in Expo City Dubai

Expo’s carbon reduction activities are estimated to have resulted in a total reduction of 647,201 tonnes CO2 equivalent (tCO2e)

WASTE

88%

14,000 trees 2,500 date palms

3.5m shrubs 460 Ghaf trees

More information can be found in Expo 2020 Dubai’s latest Sustainability Report

cumulative waste diverted during construction and event

The art of sustainability

The zoetrope-inspired ‘Equinox’, a spinning sculpture by celebrated artist Mat Collishaw, brings a wild magic and a powerful ecological message to Terra – The Sustainability Pavilion. The centrepiece is a giant lotus flower, featuring an orbit of insects and petals that act as ‘shutters’ –animating the insects within as they appear to fly, eat and pollinate in perfect harmony.

Accompanying the work, which stands more than 5m high and 3m wide, is a selection of poems that praise the sanctity of nature, including those by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and celebrated poet and painter William Blake.

Terra is also home to five other thoughtprovoking art installations by local and regional contemporary artists that demonstrate a specifically Middle Eastern response to the issues of sustainability, telling the story of humans’ relationship to the planet and challenging visitors to live in balance with the natural world.

BRINGING THE WORLD TOGETHER

CHAPTER 3

BRINGING THE WORLD TOGETHER

International participants contributed significantly to the vibrancy, success and impact of Expo 2020 Dubai. A powerful demonstration of Expo’s message of unity and optimism, and illustrating an unwavering belief in the UAE’s ability to safely host a global event during a pandemic, the 218 participants, including 192 nations, sealed Expo 2020 Dubai as the most international World Expo in history.

Expo 2020 Dubai’s ‘One Nation, One Pavilion’ approach ensured each and every country took part on an equal footing and showcased their achievements and aspirations on an inclusive, global platform.

The One-Stop Shop supported participants around the clock, ensuring a seamless and efficient experience for all. This included the integration of government authorities, reinforcing Expo 2020 as a flagship national project and collective endeavour.

Representing global industry leaders and homegrown companies across key sectors – from travel and technology to energy and security – Expo’s commercial Partners brought a wealth of best-inclass products, services, technologies and solutions, supporting the delivery of an exceptional visitor experience and amplifying Expo’s impact and reach.

Delivering a world-class event required a world-class workforce and Expo 2020 formed a close-knit tribe that reflected the ambition, diversity and inclusive spirit of the UAE. From talented graduates to subject-matter experts and seasoned mega-event personnel, the diverse Expo tribe played a crucial role in the event’s success.

The largest of its kind in the history of the UAE, the Expo 2020 Volunteer Programme provided an unparalleled opportunity for people of all ages and nationalities to give back to the nation, while also enhancing both the participant journey and the visitor experience. The 30,000-strong force would become an important part of Expo’s social legacy.

THE MOST INTERNATIONAL WORLD EXPO IN HISTORY

International participants were the lifeblood of Expo 2020 Dubai, ensuring a colourful and vibrant visitor experience and contributing significantly to the overall success and impact of the event. Participants on site comprised Official Participants, including both Countries and Multilateral Organisations, as well as Non-Official Participants, which included national or foreign entities authorised by the Commissioner General of Expo 2020 Dubai.

From the outset, Expo 2020 was a collaborative and collective effort. By engaging participants according to their current priorities and objectives, and considering factors that influenced World Expo participation in the past, Expo 2020 Dubai successfully welcomed 218 participants, including 192 countries.

A powerful manifestation of Expo’s message of unity and optimism, this represented the highest international participation in World Expo history. It included the entire continent of Africa, with significant representation from Latin America and the Caribbean as well as by International Organisations, and with many participating in a World Expo for the first time. Even against the backdrop of a global pandemic, participants from around the world held an unwavering belief in Dubai and the UAE as trustworthy hosts.

To ensure a smooth and efficient experience for all, Expo 2020 Dubai quickly established a dedicated International Participant Management team of 166 members, comprising 49 nationalities speaking 31 different languages. Guiding and servicing international participants through every step, it ensured they received quality support in a timely manner across a range of functions, from facilitating services provided by federal and local government authorities to deploying additional workforce to assist pavilion operations amid staffing shortfalls as a result of COVID-19.

THE PARTICIPANT JOURNEY

Participation from around the globe

Reflecting the inclusive spirit of the UAE and Expo’s belief in the power of solidarity and equal opportunity, the Expo 2020 Dubai Thematic District Participants Assistance Programme was developed to encourage and support the participation of developing countries.

The programme provided funding assistance relating to the construction and fit-out of the Thematic District Pavilions (TDPs), as well as operating costs during the event, ensuring each participant had their own pavilion offering unique content and programming to showcase their distinct identity and pursue their own objectives.

A dedicated team was also established to operate around the clock and support TDP participants, including providing flights and accommodation, insurance, per diem services, as well as COVID-19 tests and vaccinations as required. This support was also extended to artists and performers arriving in the UAE for their country’s/organisation’s National or Honour Day celebrations, enabling international participants to participate in ways that had not previously been feasible.

Creative Youth Programme

Teams of students from nine countries (Djibouti, Grenada, Malawi, Myanmar, Saint Kitts and Nevis, San Marino, Sri Lanka, Suriname and Zimbabwe) researched their country’s history, national priorities and development challenges to create their official pavilion designs before working alongside Expo 2020 to bring them to life.

One Nation, One Pavilion

For the first time in World Expo history, each participant was represented by their own unique pavilion. This ensured each and every participant took part on an equal footing and had opportunity to showcase their achievements and ambitions on an inclusive global platform.

Expo 2020 was also the first World Expo where international participants were clustered by thematic focus – a true manifestation of Expo’s theme ‘Connecting Minds, Creating the Future’.

One-Stop Shop

A first of its kind, the Expo 2020 One-Stop Shop, was created as a dedicated virtual online portal and physical team of 22 team members that served as a hub of ongoing support, providing international participants with a seamless Expo journey. Developed based on an extensive programme of observations carried out at previous World Expos and participant profiling and engagement, it also honoured a commitment set down in the SEE Agreement. This single service window facilitated any interaction between international participants and various Expo 2020 departments, as well as relevant federal and local authorities, service providers and suppliers.

This included addressing queries, receiving design submissions, issuing permits and certificates and facilitating statutory authority approvals. During the event especially, the portal became an invaluable source of around-the-clock support, promptly and efficiently resolving lastminute issues, from customs approvals to visa processing, offering in excess of 200 different services.

Reinforcing Expo 2020 as a flagship national project and collective endeavour with unconditional support from across the country, the One-Stop Shop integrated 37 federal and local government authorities, ranging from the Central Bank of the UAE, to the Ministry of Defence and Ministry of Culture and Youth, and was aligned with the Smart Dubai Government initiative that aims to transform Dubai into the world’s smartest and happiest city.

In addition to online, the One-Stop Shop also operated physically in three locations; the Expo 2020 Main Office, the Expo Site, and in the Expo Village, with the dedicated team providing a participant-centric range of services around the clock.

The One-Stop Shop simplified and expedited submissions, approvals and exemptions, including reducing the Concept Design Approval process from 90 to 20 days and issuing residency visas at the 2019 International Participants’ Meeting in just 36 hours. Participants also had access to additional services provided by Expo’s Official Partners and Service Providers and could view rate cards via the Portal.

A number of tools were also developed to support participants in completing their planning and budgeting. These included:

• A regularly updated ‘Cost Calculator’, providing indicative costs of participation, including construction, fit-out, servicing and operational costs.

• A ‘Pre-Construction - Authorities Fees Calculator’, detailing all potential authority fees based on planned works and estimated number of submissions.

One of the key learnings from previous World Expos was to limit exclusive service provision onsite, and Expo 2020 Dubai provided 56 competitive rate cards for services including soil investigation, construction waste management, temporary utilities, banking, telecommunications, catering services, cleaning and facilities management – leveraging Expo’s economies of scale to secure competitive market rates.

The One-Stop Shop also offered a total of 31 Guides and Handbooks that provided detailed information and process maps relating to scopes, requirements and available services, and documented operational and service level agreements with federal and local authorities, as well as both external and internal service providers.

Deemed a resounding success by all users, the One-Stop Shop has already been viewed as an example of best practice for future World Expo hosts.

SERVICES PROVIDED BY THE ONE-STOP SHOP

PRE-EVENT:

Participant setup services

Pre-construction services

Construction services

Exhibit delivery services for TDPs

EVENT TIME:

Ticketing services

Event planning and delivery services

Site management services

Volunteer services for TDPs

Visitor services

National Day and Honour

Day services

DECOMMISSIONING:

Construction Services

Site access

Decommissioning internal

Expo 2020 department clearances

Decommissioning external parties and government authority clearances (e.g. DEWA)

ACROSS ALL PHASES:

Participant commercial services

Concessionaire commercial services

Expo Village services

Media, marketing and communications services

Protocol services

Site access services

Site-wide logistics services

VAT services

Insurance services

Rate card services

Post office services

Telecom services

Travel booking services

Driver licence services

Licence and establishment card services

Expo portal services (queries and document management)

Visa services

Customs services

Banking services

Channels of communication Guides, Handbooks and Special Regulations

Written and developed in coordination with the BIE and in collaboration with external stakeholders, local authorities and subjectmatter experts, 31 Guides and Handbooks supported and guided participants throughout their Expo journey, providing clear and coherent information across a range of interconnected topics including budgeting, programming, commercial activities and marketing.

The Expo 2020 Guides were also the first to introduce the concept of ‘Control’ and ‘Guide’ statements.

• Controls: ‘must’ statements that established compulsory requirements for all participants to ensure the delivery of an exceptional Expo

• Guides: ‘can’ or ‘should’ statements that described methods or made recommendations for a specific practice that would support particular goals and objectives

Expo 2020 also prepared 14 Special Regulations to support during the initial stages of participation, covering topics such conditions of participation, insurance, customs, and privileges and advantages of each Commissioner General and their personnel.

International Participants Meetings

Expo 2020 Dubai successfully hosted 12 meetings in Dubai in the lead-up to the event, including International Participants Meetings (IPMs) as well as the launch of the first ever International Participants Technical Meetings (IPTMs) and Virtual International Participants Meeting (VIPM).

IPMs were an essential opportunity for participants to come together, better understand Expo’s vision and themes and learn more about the participant journey, including available services and processes, operational requirements and timelines to ensure readiness. IPMs also provided an invaluable platform for participants to have their questions and concerns addressed. All queries and the related responses, as well any documents, presentations and videos used at the IPMs were published on the Expo Portal for all to access.

Way Forward series

Launched in May 2020, when clear communication became increasingly important due to the surging pandemic, the interactive and informative Way Forward sessions were held online, supporting and guiding participants through the challenging times of the pandemic and providing reassurance and direction.

Hosted by the International Participant Management team with Expo senior leadership and subject-matter experts attending where relevant, each session focused on a particular topic, from construction services to marketing and communications, providing specific updates and directly addressing queries. The Way Forward series also provided a platform for collaboration and knowledge-sharing between participants.

Recordings of each live session along with any material shared were also made available to participants online.

BRINGING THE WORLD TO DUBAI

23-24 May 2016

IPM welcoming 340 delegates, representing 130 participants

19-20 October 2017

IPM welcoming 500 delegates, representing 180 participants

26-27 November 2018

IPM welcoming 626 delegates, representing 185 participants

8-9 April 2019

IPTM for Content & Programming welcoming 299 delegates, representing 135 participants

3-4 May 2019

IPTM for Operations for Self-Build & Rented Participants welcoming 700 delegates, representing 91 participants

July & September 2019

4 IPTMs for Operations for Thematic District

Participants welcoming 348 delegates from 100 participants

Meeting during a pandemic

To continue momentum towards the event and maintain the excellent relationship with every participant, August 2020’s Virtual IPM delivered content through topic-specific videos that simplified the Participant Guides and were made available in advance. International participants were asked to view the content then submit their questions ahead of time. These Q&As were published in advance of live technical sessions, which were followed by additional Q&A opportunities. Repeat AM and PM sessions were hosted to cater for participants from all time zones.

The final IPM in May 2021 was the first large-scale event to take place on the Expo site since the onset of the pandemic and included a rigorous COVID-19 testing and vaccination programme. For many delegates, this was the first time they had left their home countries since the start of the pandemic, and was an opportunity for them to see first-hand Expo 2020’s advanced state of readiness and stringent health and safety measures. For delegates unable to attend physically, the IPM was livestreamed online.

29-30 November 2019

IPM welcoming around 1,000 delegates from around 200 participants

24-27 August 2020

Virtual IPM (VIPM) responding to the pandemic saw 3,249 participants register for 16 sessions

4-5 May 2021

Final IPM, welcoming 361 delegates physically and virtually, representing 199 participants

“In order for this operational journey to succeed, our relationship with you needs to be based on cooperation and open communication. It must be a joint venture with open dialogue and clear collaboration.

Omar Shehadeh, Chief International Participants Officer, Expo 2020 Dubai

National and Honour Day Programme

As a flagship feature of all World Expo programming, Expo 2020 was committed to supporting all participants in organising and delivering National and Honour Day celebrations of the highest standard. Taking place in Al Wasl Plaza and drawing large crowds, National and Honour Days were an exceptional opportunity for participants to showcase their culture to the world.

A dedicated National and Honour Day section on the Expo Portal was created, where international participants could find relevant information and submit applications for activations. In addition to official ceremonial components, such as the flag raising, national anthem and official speeches, the ceremonies included unique cultural performances with traditional music and dance, as well as a customised 360-degree projection in Al Wasl Plaza.

A joyful moment in each participant’s Expo journey, they were a unique opportunity to build bridges, with agendas including bilateral meetings, visits to the UAE Pavilion, media briefings and conferences and official luncheons and dinners at the Leadership Pavilion, which occupied an entire building within Al Wasl and included space for meetings, hospitality and photo opportunities. Invitations to visit the Leadership Pavilion were extended to Heads of State and other dignitaries at a governmental protocol level. Participants could also lead on additional activities across the site, such as performances across Expo venues and food and beverage activations.

Through coordination with federal and local entities, including the Ministry of Foreign Affairs and International Cooperation, the Ministry of Presidential Affairs and various embassies, National and Honour Days became a platform for dialogue and saw the signing of a number of Memoranda of Understanding and other agreements.

195 NATIONAL AND HONOUR DAYS

Heads of State 81

Ministers, Deputy Ministers and Secretary Generals 69

14

Vice/Deputy Presidents, Prime Ministers and First Ladies

17

Ambassadors

Speakers of Parliament 4

Commissioner Generals and Senior Industry Executives 10

For a full list of National and Honour Days, see Appendix.

A unifying platform

Recognising the power of collaboration and coordination between countries and organisations at a regional level, Expo 2020 created a designated space to collectively develop innovative, impact-driven policies to support economic growth, social inclusion and environmental stewardship.

Beginning in 2019, in close coordination with the African Union (AU), Expo 2020 facilitated consultations with AU organisations and specialised agencies, regional economic communities, chambers of commerce, financial institutions, private sector

organisations, civil society organisations and the diaspora to develop a series of events under the title ‘Spotlights on Africa’. Conceptualised as a non-political space to build trust and enhance cooperation, the series took place during the event and attracted high-level delegates including ministers, industry leaders and both traditional and non-traditional stakeholders through a series of art and culture, thoughtleadership and public engagement events.

Participating regional organisations included the African Union, the Association of Southeast Asian Nations (ASEAN), the

League of Arab States, the Organisation of Islamic Cooperation (OIC), the Organisation Internationale de la Francophonie (OIF), and the Gulf Cooperation Council (GCC) – all participating in a World Expo for the first time – as well as the United Nations (UN) and the European Union.

Expo 2020 provided an unparalleled platform for these bodies to create their own narrative that reinvigorated their organisational purpose and image to the world, enabling them to regionalise globallyadopted frameworks through common but differentiated goals.

Impact of COVID-19

The close relationships established from the outset between Expo 2020 Dubai and international participants became more valuable than ever during the pandemic. With an unwavering spirit of resilience, agility and optimism, Expo 2020 ramped up its support, with the clear message that the UAE was a safe place to be, and that even in midst of a pandemic, the commitment to an exceptional global event remained.

Even from the earliest days of COVID-19, prior to the World Health Organization’s (WHO) declaration of a global pandemic, Expo 2020 took a proactive approach towards identifying the potential impact the outbreak would have on participants, including the impact of supply chain restrictions. A dedicated team worked closely with participants to revalidate their existing timelines, schedules, resourcing and supply chains.

Following the announcement of Expo’s postponement in May 2020, Expo 2020 continued to work closely with all participants in reviewing their workforce, budget and constructions plans, as well as provide on-the-ground support to monitor the health and wellbeing of their construction teams, with worker welfare continuing to be the highest priority. Up to and during the event, support included:

• ‘Way Forward’ virtual meetings to support and guide participants through new challenging times and provide reassurance

• Regularly updated COVID-19 guidelines

• Free COVID-19 vaccination and booster shots for all international participants and their staff

• Free PCR testing on site for all participants’ workforce

• Isolation/quarantine facilities at Expo Village and at Dubai Health Authorityapproved facilities, at no cost

• Additional volunteers mobilised and dispatched to pavilions impacted by COVID-19 cases

Naturally, the pandemic brought challenges relating to travel due to unexpected and immediate border closures around the world, changing COVID-19 testing and vaccination requirements in countries of origin as well as transit, a dramatic reduction in the number of flights globally, and a sharp increase in flight and accommodation costs.

Expo 2020 worked diligently with all participants, and TDPs in particular, to tackle these challenges, re-booking and re-routing flights, providing isolation accommodation as required, supporting ticket amendments and bearing related costs.

Decommissioning

Following the close of the event on 31 March 2022, Expo 2020 continued to work closely with participants to support them through the decommissioning phase, including the physical removal of pavilions and exhibition content, as well as the closure of operations.

The Hayyakum Majlis

The Hayyakum Majlis was created to facilitate seamless access into the Expo site for international participants and their VIP guests outside of official National/Honour Days, working in close collaboration with Dubai Police and the local security authorities.

Located within the Expo 2020 Main Office and operating with a dedicated team of supervisors and hosts, the Hayyakum Majlis welcomed a number of international and local delegations, VIPs from the business community, sporting stars including Lionel Messi and Usain Bolt, and celebrities such as Monica Bellucci and Rami Malek. In total, the Hayyakum Majlis supported 1,157 visits including more than 440 ministerial visitors.

UAE PAVILION

An architectural masterpiece [see Chapter 2], the UAE Pavilion offered a unique platform for visitors to directly experience the UAE’s culture and values and to create a human connection to the land and the diverse people who make the country their home.

Inside, visitors enjoyed a holistic, multisensory experience, including a series of immersive exhibits and an innovative audio experience that included a bespoke musical score and recorded sounds unique to the UAE. Throughout the journey, they discovered UAE traditions and the values that propelled the country’s rapid progress as a nation. They learned the story of how the UAE became a global hub, highlighting the vision of its leaders, past and present, to create a peaceful and progressive society. This included ‘Crossroads’ – an elegant installation combining trade-related artefacts and illuminated routes to highlight the importance of the sea to Emirati life;

‘Thriving Together’ – a striking exhibit of sand and glass structures that represented the transformation of the UAE from desert outpost to a modern city of global significance; and ‘The Pearl’ – a domed theatre that presented an emotive cinematic experience.

Visitors exited the pavilion through a stunning, light-filled space highlighting the UAE ‘dreamers’ helping build the nation’s bright future, instilling guests with feelings of inspiration, pride and optimism.

COUNTRY PARTICIPANTS

AFGHANISTAN

Expo subtheme: Opportunity

Diverging from the futuristic feel of Expo 2020 Dubai, the Afghanistan Pavilion highlighted its ancient heritage by re-creating the feeling of the old bazaar. The exhibition incorporated historical cultural items from the Silk Road period, including precious stones, cashmere, carpets and hand-woven silk – handicrafts in which Afghan craftspeople have developed expertise over many millennia. The pavilion used video and audio, imagery, paintings and antiques to engage with a wide audience. Afghanistan’s pavilion used its history of artistry in craft-making to curate a beautiful journey for its visitors, focusing on both its meticulous attention to detail as well as its enduring legacy of trade in artistic luxury.

ALBANIA

Expo subtheme: Mobility

Albania’s pavilion, Albania: A Timeless Trip, reflected its openness and inclusiveness and encouraged visitors to interact with the exhibition by virtually experiencing Albania. Various aspects of each theme were covered on a rotating basis, with events dedicated to Mobility focused on tourism and infrastructure; Opportunity focused on trade and investment, youth innovative projects and student exchanges; and Sustainability focused on renewable energy and sustainable tourism. Through interactive journeys, visitors moved from mountains to beaches, from grassland to lakes, from northern to southern culture, highlighting Albanian connectivity and diversity. Video and sound presentations also highlighted Albania’s natural treasures and breathtakingly rich landscapes, showcasing the country not only as an authentic place with a unique history and living culture, but also a far-sighted nation that embraces new opportunities, exposing guests to national costumes, paintings, natural attractions, unique musical instruments and handicrafts.

ALGERIA

Expo subtheme: Mobility

Architect: Pico

Algeria is a place with a long tradition of seafaring and trade, which is why its pavilion centred around the theme of journeys or taking its visitors on a rihla – a journey or voyage in medieval and earlymodern Arabic literature, normally including descriptions experienced by the traveller. The Algerian pavilion invited visitors to take a journey through its heritage, culture, tradition and landscape. Visitors experienced its natural wonders and witnessed the ongoing journey of the country and its people. The pavilion design reflected this journey, with a nod to the country’s storied past, while looking firmly into the future. The façade was the key architectural element of the pavilion, a stylised gate that represented Algeria’s openness, and the interior design continued with a Casbah-inspired structure.

ANDORRA

Expo subtheme: Sustainability

The Andorra Pavilion focused on immersive virtual experiences showcasing the small mountain country as a haven of safety and stability with a wide range of possibilities related to sports, leisure, health and wellness. The pavilion comprised four different sections: interactive touch screens with infographics; VR goggles/headsets for a sports and cultural virtual experience; an interactive 3D model of the country with video-mapping experiences; and a half-moon 270-degree projection screen for an overall immersive experience of the Andorran landscape. Through VR, and a short, immersive audiovisual experience, visitors left wanting to discover more about the small country, especially its natural environment and national cultural heritage, possibilities related to seasonal sports and leisure, health and wellness, as well as opportunities for investment and innovation.

ANGOLA

Expo subtheme: Mobility

Architect: Paula Assis Nascimento (Angola Commission) and Muse

Angola: Connecting with Tradition to Innovate paid homage to an ancient, knowledge-sharing tradition through a digital window, using it as the basis of a journey to engage and revisit traditional wisdom in innovative ways to rethink local and global problems. In Chokwe, one of Angola’s several languages, the art of drawing on the sand, known as Sona, belongs to an ancient tradition of storytelling and knowledge and wisdom transmission. The drawings, or “ideograms,” are graphic representations of traditional tales, stories, games, proverbs, parables, myths, songs, even laws, which gain levels of depth and complexity depending on the combination of lines. The Sona tradition, which has almost disappeared in the northeast of Angola, was the conceptual basis and inspiration for the architecture, exhibition and narrative of the Angola Pavilion.

ANTIGUA AND BARBUDA

Expo subtheme: Mobility

Famed for its pristine beaches, turquoise seas and craggy coastlines, Antigua and Barbuda is striving to become the economic powerhouse of the Caribbean, and the Antigua and Barbuda Pavilion highlighted the country’s rich cultural heritage, natural beauty and logistical growth. Visitors of all demographics engaged with the pavilion content, which included audio and visual, AR and VR, and personto-person storytelling. The country used its presence at Expo as the perfect time to confirm its commitment to welcoming and empowering global citizens. The design of the pavilion followed a modular concept, allowing Antigua and Barbuda the opportunity to reassemble the exhibition content after Expo 2020 finished, giving its citizens and visitors a chance to engage long-term with the content.

ARGENTINA

Expo subtheme: Opportunity

Architect: Dutco Interiors

The Argentina Pavilion created an experiential journey that acquainted visitors with the culture, creativity, talent, innovation and technology, commercial potential and diversity of landscapes of Argentina. The pavilion used immersive technologies to guide guests on an interactive and sensory tour highlighting the country’s most outstanding traits, such as natural wealth and climate, cultural diversity, industry, technology, innovation and creativity. In addition to in-person exhibitions, guests from around the world could access the pavilion content through social media and other platforms. All spaces in the pavilion were fitted with screens and projections that disseminated the message of opportunity. The design reflected Argentina as a federal nation, represented by its culture, and created a vibrant, sensory journey.

ARMENIA

Expo subtheme: Opportunity

Ethnotech was the Armenia Pavilion’s concept, defined as “building the technological future based on the best traditions of the past.” Exploring the pavilion introduced visitors to diverse aspects of Armenian culture, including arts and culture, science, sport, tourism and cuisine. Armenia has been settled since ancient times and used the pavilion exhibit to reintroduce the world to a culture which has existed since time immemorial. The Armenia Pavilion included elements symbolising the eternal tree of life appearing in the colours of the national flag. Visitors were guided through the pavilion by video screens detailing Armenian culture, science and history before moving to a zone of physical objects of historical significance and finally to a tourism zone where a luminous, interactive tree of life took centre stage.

AUSTRALIA

Expo subtheme: Mobility

Architect: Bureau Proberts

Titled Blue Sky Dreaming, and through the lens of big-picture, holistic thinking, the Australia Pavilion captured the enduring spirit of Australia, an ancient country dreaming of a bright future. The theme encapsulated Australian optimism, ambition and creativity, celebrated Australian diversity and collaboration, envisioned infinite possibilities founded on 60,000 years of innovation, and showcased how Australia is leading the world as it moves towards a brighter future. Upon entry, visitors heard a distant echo of chants, song and music, with interactive and immersive installations, using project-mapping special effects and 3D printing, sitting alongside ancient representations of the knowledge of songlines – a vital part of Aboriginal culture. Visitors moved into a circular theatre space, where they reclined on bespoke seating and looked to the dome roof to witness stories of the indigenous night sky and Australia’s astronomical innovation, while Natural Innovation featured a cinematic experience displaying stories of innovation inspired by mobility of peoples and ideas. The exterior forecourt reflected Australia’s terrain with an overarching cloud sculpture, providing interest and shade.

AUSTRIA

Expo subtheme: Opportunity

Architect: querkraft

The Austria Makes Sense Pavilion was a holistic, sustainable architectural concept that combined people, technology and the environment in an engaging sensory experience. By consciously avoiding the conventional use of language in the main exhibition, barriers based on language, education, age or cultural background disappeared. Stations in the pavilion included Airflow (renewable energy), showing the invisible impact we have on our surroundings; Sandgrain (research and development), a deep dive into the oldest building material in Dubai, sand, with Austrian microscopy revealing hidden gems; Pinecone (nature and ecology), pristine natural landscapes, an ideal place to relax and breathe in fresh air; Soundreflection (art and culture), a kaleidoscope of Austrian sounds, where every visitor helped complete a unique musical symphony; Heartbeat (society), connecting people through the intrinsic feature that bonds us to each other, our heartbeats. The pavilion comprised 38 conical towers made of precast concrete elements, cut off at different heights to form an extraordinary structure that allowed a reduction of the total energy consumption of up to 70 per cent versus a comparable conventional building.

AZERBAIJAN

Expo subtheme: Sustainability Architect: Simmetrico

Azerbaijan’s nature-inspired pavilion encouraged visitors to consider the impact of their individual choices and invest in the future to restore balance to our natural world. Using stories that spoke of our collective future, the exhibition developed along an emotional and interactive path, an ideal forest born from the seeds of the stories that Azerbaijan is planting for its future. The pavilion explored professional and soft skills of tomorrow, city development related to environmental protection, the natural wonders of the country and the cultural and artistic identity of Azerbaijan. Outside, visitors discovered 1,300 sqm of gardens and walkways featuring seven pomegranate trees representing prosperity, and 15 olive trees symbolising peace, justice and wisdom. The architecture was as transparent as a leaf but as solid as a tree, with shapes that were symbolic and functional. The leaf-shaped roof was a tensile structure that created a microclimate that absorbed little energy, while the large trunk was the fulcrum around which the spaces developed vertically and horizontally.

BAHAMAS

Expo subtheme: Sustainability

The two-storey Bahamas Pavilion was designed to showcase the country’s food, culture, music, natural environment, resources and opportunities. It featured an exhibition of Bahamas’ history and culture, including the natural ecosystem and cities, and also highlighted the dance and rhythm of the island through a representation of Junkanoo – the carnival celebrations on Nassau’s Bay Street. Connectivity and Sustainability formed the core focus, with digital projections, documentary films and digital interactive components centring on water as the predominant visual element as the pavilion sought to address the issues of climate change and coastal cultures. The pavilion also invited visual artists to respond to the main themes, and these pieces were incorporated into the exhibition.

BAHRAIN

Expo subtheme: Opportunity

Architect: Christian Kerez

Under the theme Density Weaves Opportunities, the Kingdom of Bahrain Pavilion explored density as an enabler of opportunities through an intricate examination of the natural and urban compositions of the island. The interactive exhibition looked at different weaving crafts in Bahrain, both traditional and contemporary, as a metaphor for density. It included a laboratory of weaving crafts, from the traditional Bani Jamrah textile weaving to the weaving of palm fronds, rush mats and gargour fishing nets, the use of woven fiberglass technology in the building industry and innovations in carbon fibre. Each station had an interactive component, engaging the audience directly by experimenting and practicing each craft. A dynamic transmission of heritage skills and material innovation, the pavilion featured a series of satellite labs and presentations, weaving connections between the past and present, tangible and intangible, purpose and production. A gateway into the deep-rooted cultural assets of the Kingdom of Bahrain, the pavilion’s architecture gave an immediate feeling of density through its thin and light structural system.

BANGLADESH

Expo subtheme: Sustainability

The Bangladesh Pavilion highlighted the strides Bangladesh has made in empowering women and how it has transformed its agrarian economy into a modern, dynamic hub. Visitors experienced the economic and cultural history of the country through a series of engaging multimedia exhibits, and saw first-hand its handicrafts expertise in an interactive experience featuring sustainable products from Bangladesh’s artisans. Screens took visitors on a journey through the country’s booming economy, showing that, from fisheries to pharmaceuticals, the future has never looked brighter – illustrated by the innovations the country has produced in the a2i Lab.

BARBADOS

Expo subtheme: Mobility

The Barbados Pavilion’s presentation, Innovation and Transformation: From Sugar Cane to Blockchain, focused on its journey from past to present and revealed its vision for the future: economic, environmental and social stability. The story of Barbados was represented by a timeline of achievements, with static text and images incorporated with video, music and sound. The pavilion content reflected Barbados’s global reach and interests and demonstrated its rich heritage. The design drew inspiration from the colours of the land: blue seas and green vegetation giving a bright and vibrant feeling to the pavilion. Visitors also viewed artefacts and fine art produced on the island, while a children’s area disseminated its hopeful message in a simpler format.

BELARUS

Expo subtheme: Opportunity

Architect: NÜSSLI Adunic AG

The Belarus Pavilion inspired curiosity and exploration to enable the visitor to learn. Depicting a digital forest, Belovezhskaya Pushcha – an ancient forest of Belarus – the pavilion met visitors with an interactive corridor surrounded by LED screens that featured ancient wisents telling stories about Belarus. The heart of the exposition was a nine-metre-high, handmade, textile art installation – Tree of Knowledge. A forest is a connected network of trees that stand stronger when together and, just like trees that connect deeply to one another to sustain themselves, our minds must be connected to create a sustainable future. Content also included the start-up OneSoil, presenting free apps for precision farming, where the user can monitor crops remotely, find problem spots in fields, add notes, apply variable fertilizer rates, create seeding prescriptions and monitor crop rotation, as well as products designed to digitise basic educational processes.

BELGIUM

Expo subtheme: Mobility

Architect: Assar Architects and Vincent Callebaut Architecture

The Belgium Pavilion drew on renewable resources to feed its energy needs, smart technologies to feed its plants and the country’s worldclass cuisine to feed its guests. The pavilion addressed smart urban mobility infrastructure and solutions, in relation to climate change and the environment, social development and digital connectivity. The message conveyed was original, strong and simple, and immersed visitors in the experience, positively portraying Belgium as resolutely focused on the future. Its innovative, inspiring theme conveyed humans evolving in a mobile, virtual environment and used visual aids and holograms, video mapping and other new digital technologies. Covered in lush greenery, the arch-inspired pavilion was designed to produce more energy than it consumed.

BELIZE

Expo subtheme: Opportunity

The Belize Pavilion showcased the opportunities available in this small country, tucked between the Caribbean Sea and the rain forest on the eastern coast of Central America. The pavilion highlighted attractions such as the Mayan ruins, extreme biodiversity, distinctive ecosystems and one of the longest barrier reefs in the world, using Expo 2020 to focus on tourism, one of its major industries. The pavilion’s exhibits reflected this by showcasing Belize’s cultural diversity and its inclusive nature, bringing awareness to its various ethnic groups, religions and cultural practices. It was a fascinating canvas for displaying Belize’s commitment to sustainability, biodiversity and the connection between development and care for the natural environment.

BENIN

Expo subtheme: Sustainability

Visitors to the Benin Pavilion were welcomed with a virtual walk through the cultural and tourist attractions of the country. The scenography alternated between presentations of physical objects and displays of video and audio that introduced guests to Beninese culture. Benin chose the concept of “Amazon,” the warrior woman of Danxomè, drawing inspiration from universal values as well as their own traditions. The pavilion’s exhibition space was dedicated to highlighting sustainable practices, cultural heritage and a civilisation capable of inspiring contemporary thoughts towards a sustainable future. Throughout the six months of Expo, the Benin Pavilion utilised the indigenous knowledge of its women to propose solutions to current problems.

BHUTAN

Expo subtheme: Opportunity

Tourism and sustainable development were at the heart of the Bhutan Pavilion. Bhutan, also known as the Land of Happiness, considers the level of happiness of its citizens as an indicator of prosperity and progress. The pavilion explained the country’s Gross National Happiness philosophy in detail, specifically highlighting its adherence to a culture based on spiritual rather than material values. Bhutan used Buddhist motifs throughout to reflect the spiritual practice of its citizens. The “Last Shangri-La of the World” showcased some of its national artefacts and paintings, along with a special collection of miniatures from Taktsang monastery. The pavilion also highlighted 13 different arts and crafts from Bhutan, representing the spirit and identity of Bhutan. Bhutanese architectural elements were incorporated into the façade, and Chenzi Dacha, traditional Bhutanese design, were seen throughout the pavilion.

BOLIVIA

Expo subtheme: Sustainability

The Bolivia Pavilion encouraged visitors to take a closer look at its contributions in the worlds of energy, technology and ecotourism. Its pavilion content positioned Bolivia as a culturally and ecologically diverse country with enormous potential for growth and development. Bolivia’s range of landscapes and landmarks is eclectic – it is the birthplace of the Inca dynasty and so biodiverse that new and unique species are still being discovered. During Expo 2020, three types of activities were combined in the pavilion: a permanent exhibition of interactive information; special events, including gastronomic meetings; and business meetings and roundtables. The Bolivia Pavilion promoted the country as the energy centre of South America, with opportunities to invest in lithium, other renewable energies and hydrocarbons. It also highlighted Bolivia’s superfoods and possibilities to access markets in the Middle East and Asia for Bolivian agricultural exports such as quinoa and soybeans.

BOSNIA AND HERZEGOVINA

Expo subtheme: Opportunity

Visitors to the Bosnia and Herzegovina Heart-Shaped Opportunity pavilion learned about the country’s unique place in European and Asian history alongside more modern tales of innovation and ambition. The pavilion transformed its exhibits every month based around six themes, using displays, video and audio and retail space to engage visitors. It also incorporated the widely known ‘heart it’ emoji to engage visitors even further by providing new information and online data throughout the pavilion via a QR code scanning process. The ground floor of the pavilion housed the exhibition, while and the upper floor could be used as an office or meeting space. Wood, grass, and water were incorporated into the design, drawing attention to the beauty of Bosnia’s natural environment. The façade was designed to capture the attention and imagination of all visitors to Expo – placing the heart element at its core.

BOTSWANA

Expo subtheme: Mobility

Botswana’s story was presented as a unique blend of old and new. Infusing the country’s modern and historical legacy into a rich cultural tapestry, the pavilion showcased the sustainable values and infinite opportunities offered by this friendly country. The concept Outpacing Progress Through Smart Partnerships was brought to life through the thematic analogy of a plant’s growth. From seed to fruit, it followed the rise of Botswana, including how diamonds laid the foundation for the economy and paved the path to exponential growth, to how, through modernisation, Botswana’s vast wilderness remains untouched and alive with both flora and fauna. Visitors discovered how forging smart partnerships helped explore new frontiers, create the unexpected and accelerate the movement of goods, ideas and wealth, showcasing Botswana as a land of diverse cultures, flavours and beliefs.

BRAZIL

Expo subtheme: Sustainability Architect: JPG.ARQ

The Brazil Pavilion showcased the country’s flora and fauna, arts, culture, technology and sustainable production, combining daring architecture that evoked the waters of Brazil in the Dubai desert with an open and inviting water screen, unique sounds and scents, and HD images projected on the building’s façade. By exploring three subthemes – Together for Nature, Together for People and Together for Tomorrow – the pavilion invited visitors to reflect on how to balance the three pillars of sustainable development: environmental, social and economic. The Water Plaza was at the core of the visitor experience – an immense, high-ceilinged area with natural and abundant ventilation, which visitors could explore freely. During the day, the water screen produced a micro-climate that encouraged visitors to sit back and indulge their senses in a moment of calm and contemplation; during the evening, the Water Plaza awakened, as the entire pavilion façade filled with images produced by more than 100 HD projectors. Architectural elements for shading were integrated with vegetation adjusted to the weather conditions, providing comfortable waiting and living open-air spaces.

BRUNEI DARUSSALAM

Expo subtheme: Opportunity

Architect: National Engineering Bureau

The narrative of the Brunei Pavilion highlighted the human desire to embrace imagination and possibility. Utilising technology in storytelling, Brunei connected with visitors through its past, present and future through the theme of Bridging to the Future and by asking the questions: If you could live in a way that transgresses the mundane and embraces imagination and possibility, would you? Visitors stepped into a story, a beautifully curated journey and a transformation in time and space that delighted and surprised at every turn. The pavilion also demonstrated the country’s potential as a tourism destination, featuring the nation’s extraordinary environment and including the carefully conserved wildness of its rain forests such as Belalong National Park and Ulu Temburong National Park.

BULGARIA

Expo subtheme: Mobility

Architect: Pravin Raj

A physical and digital hub, the Bulgaria Pavilion examined Bulgaria’s progress and development and showed how nature, history, culture and people create opportunities. It also looked at how increasing knowledge of mobility and understanding the potential for innovation and cooperation could positively impact the future. The Bulgaria Pavilion design concept emphasised the interaction between cultures, traditions, religious ideologies and economic trends as part of humankind’s co-creation of the future, while Branding Bulgaria was a chance to show Bulgaria as a mobility hub between East and West and a high-tech hub in the Balkans. The pavilion also presented diverse regional Bulgarian culture via folklore, traditions, history and high-tech achievements, with the aim of making every visitor familiar with Bulgaria’s rich and diverse cultural inheritance as well as its hightech present.

BURKINA FASO

Expo subtheme: Sustainability

The Burkina Faso Pavilion at Expo 2020 Dubai showcased the country’s contributions to the cultural and creative industries of Africa, highlighting investment opportunities in agriculture and mining and the possibilities for collaboration and exchange around sustainable development. The pavilion was divided into five successive exhibition zones highlighting Burkina Faso’s culture, economy, technology and creative industries. A mix of static and digital media was used to engage visitors, and the pavilion also included a reproduction of the ruins of Loropeni, a UNESCO-recognised historical monument.

BURUNDI

Expo subtheme: Opportunity

The Burundi Pavilion showcased some of Burundi’s greatest marvels, unique cultural traditions and welcoming and hardworking people, and included authentic, natural and tasty coffee, honey, and mountain tea, as well as the sounds of sacred drums and the sights of the natural landscapes. The pavilion offered visitors daily tastings of one of the world’s best coffees, as recognised by the Alliance for Coffee Excellence. Burundi is rich in minerals such as nickel, and possesses fertile arable land and a skilled workforce, making it an ideal investment and trade partner. Visitors wishing to do business had access to a meeting space allowing them to explore trade and investment opportunities in Burundi in the fields of agribusiness, tourism, ICT, green energy, mining, infrastructures and transport. Visitors could also experience traditional hair braiding, handcrafting, portrait drawing and African games.

CABO VERDE

Expo subtheme: Mobility

Morabeza means “hospitality” and characterised the Cabo Verde Pavilion. The pavilion showcased an archipelago that is an outdoor enthusiast’s dream, a place of almost incredible natural beauty, while also highlighting the country’s cultural past and the opportunities that exist there today. Cabo Verde also used the pavilion to draw attention to little-known facts about the islands – one of the coffee beans grown on Cabo Verde is offered by Starbucks in its gourmet line, and its yellow-fin tuna used by some of the best restaurants in the world is caught off its coasts. Its history, development and progress were also on display, informing visitors about the strength of its maritime and blue economies.

CAMBODIA

Expo subtheme: Sustainability

Located in the heart of Southeast Asia and conjuring images of a glorious and mysterious past, Cambodia is rich in culture, arts and an unspoiled natural environment. The Cambodia Pavilion included three sections. The first, the Ancient Cultural Section, related to culture, civilisation and lifestyles. The second, Natural Ecosystem & Agricultural, presented Cambodia’s natural ecosystem and agricultural history of sustainability with short audio and visual presentations. The third section, Modern Culture & Economics, invited visitors to explore Cambodia’s culture, civilisation and lifestyle of the present-day Cambodian people, modern culture and economic developments. The Cambodia Pavilion design was reflective of the country’s beautiful temples and natural environment.

CAMEROON

Expo subtheme: Opportunity

Cameroon used its pavilion to address the challenges of climate change, particularly managing the social impact, education around climate solutions and protection of the natural environment. Visitors were invited to engage with video material, Cameroonian products and seminars. The structure of the pavilion incorporated the tòlék, an architectural type typical of the Mousgoum people of North Cameroon. These structures were named for their conical shape and are an artistic curiosity, having been variously described as “pieces of pottery fired by the blazing sun,” “sugar loaves” or “eggshells.”

CANADA

Expo subtheme: Sustainability

Architect: Moriyama & Teshima

Visitors embarked on an immersive journey through Canada’s past, present and future. The Canada Pavilion, Canada: The Future in Mind, inspired by Canadian landscapes and Arabic architectural elements, was a symbolic representation of the strong cultural and economic ties between Canada and the UAE. The experience at Canada’s pavilion reflected Canada’s values, global perspective and identity. The pavilion took visitors on an immersive journey that demonstrated Canada’s ability to collaboratively and creatively solve problems in partnership with the world, using cutting edge technology. The design of the Canada Pavilion drew inspiration from a multitude of sources, not unlike the multi-faceted form of the Canadian identity. Inspired by the drum, a ubiquitous instrument of choice for performance and storytelling around the world, the building took form as a large disc, hovering over the Expo site. The circle was also a universal symbol of unity, evoking the cyclical relationship humans have to each other and to the land.

CENTRAL AFRICAN REPUBLIC

Expo subtheme: Sustainability

Let’s Save Household Energy, the pavilion’s title, captured the aim of the Central African Republic to contribute to the implementation of measures that combat deforestation, expand electrification in the country and promote the country’s local culture and natural ecosystem. The pavilion’s theme illustrated the Central African Republic’s desire for humankind to co-exist peacefully with its environment. The content of the pavilion was presented through the use of different media and material displays, inspiring visitors to consider needs, solve problems, offer solutions and discover opportunities for improving lives. Pavilion content included a floor designed as a living habitat, representing the efforts being made to protect and preserve the environment for future generations, information about local crafts and industrial production and a range of fun activities created especially for children.

CHAD

Expo subtheme: Opportunity

The Chad Pavilion was designed with adventure-seekers in mind, revealing one of Africa’s best-kept secrets. The Chad We Want highlighted the country’s commitment to forging regional and international connections and welcoming visitors to develop partnerships for future growth. The exhibition content enabled visitors to discover the country’s ancient past and its bright future, through text, videos and photographic images as well as interactive components to engage visitors from all demographics. The design reflected the diverse natural environment, including mountains, deserts and lakes. The traditional Chadian hut, Yardang, was also showcased, as well as Chad’s two UNESCO World Heritage sites. Literature is important for Chad, and there was a section dedicated to books from Chadian authors, both in French and in Arabic, as well as a dedicated space for conferences and events, and information highlighting the potential for foreign investors and local small and medium enterprises.

CHILE

Expo subtheme: Mobility

Architect: Renzo Zecchetto Architects

Chile’s pavilion served as a platform for promoting the story of Chile – a sustainable country with diversity, tradition, progress and trustworthiness. Visitors were invited to engage with all the ways in which Chile is developing infrastructure for food security, export, clean energy and the regional and global fight to address climate change. The Chile Pavilion integrated modernity and tradition by blending traditional and natural materials with modern designs that paid homage to traditional Chilean architecture. The colours, patterns and textures used were guided by the natural barriers that protect the country: deserts, ocean, mountains and glaciers.

CHINA

Expo subtheme: Opportunity

Architect: Construction Engr. Design

The China Pavilion combined a global focus on communication and cooperation, development and sustainability, and innovation and opportunity, by involving different fields such as technology, culture, society and economy, highlighting the development opportunities and cooperation potential of the Belt and Road Initiative. The exhibition area included three zones themed Exploration & Discovery, Innovation & Cooperation and Opportunity & Future to show the Chinese people’s exploration of the universe, China’s institutional and scientific innovation, development opportunities brought to the world by China through innovation, as well as China’s vision towards future development. The pavilion also featured a 5G Time and Space Tunnel, demonstrating China’s efforts and pursuit of scientific and technological innovation, and showcased innovations relating to smart cities, particularly smart home, smart education, smart mobility and intelligent agriculture. The China Pavilion was named The Light of China, which symbolised hope and brightness, and it resembled a traditional Chinese lantern. Combining traditional Chinese elements with modern architectural concepts, the China Pavilion was one of the largest at Expo 2020.

COLOMBIA

Expo subtheme: Opportunity

Architect: Pacheco Estudio de Arquitectura

At the lively Colombia Pavilion, visitors were able to see and hear how the infectious Colombian rhythm connects the nation to a thriving future of culture, innovation and urban growth. The pavilion’s airy, free-ranging design represented Colombia itself, open and unbounded. In and around its light-filled floors, a cornucopia of rhythmic attractions awaited, including interactive instruments that let visitors play along with the music, a giant digital jukebox, holographic light shows and more. Colombia’s pavilion was a fun and interactive space, a celebration of geography, cities and culture. The pavilion journey started on the ground and went up to the fourth floor, alternating musical interactions with controlled immersive experiences. The pavilion offered a sequence of four sectors that visitors could explore in three levels and a vertical mezzanine, traversing one side to the other in a fun but unexpected manner. Visitors were invited to experience Colombia’s culture through a journey filled with entertainment, technology and human interaction.

COMOROS

Expo subtheme: Sustainability

The colourful Comoros Pavilion reintroduced the world to the magic of Comoros, starting with a Grand Marriage at the Bangwe and a stroll along a scented garden of spices, leading to the nation’s fierce commitment to a sustainable future, manifested in visitors being invited to make a fiery promise of environmental conservation and stewardship to Mount Karthala. Visitors journeyed through four zones. In the first, The Bangwe, visitors learned how important the Bangwe is to Comorian society across every aspect of life, including the grand marriage, and political and social gatherings. Then they entered A Garden of Marvels, some of which is made by the youth of Comoros from recycled plastics and other waste material. The Heart of Passion showcased the energy, passion and creativity of Comorians, especially their youth, and finally, In Moroni: The Heart of Fire, enabled visitors to learn about the ongoing project to harness Mount Karthala, one of the world’s largest active volcanoes, for geothermal power.

DEMOCRATIC REPUBLIC OF CONGO

Expo subtheme: Opportunity

The DRC Pavilion told the story of the country through rhythm and showed how all Congolese people are working together to make Africa’s Heartbeat. Visitors experienced the incredible abundance and beauty of the country, learned about its potential and investment opportunities and encountered the Congolese people as a people with pride, vibrancy and entrepreneurial spirit. The pavilion highlighted the national priority of making the DRC an emergingmarket economy by 2030 and a developed country by 2050. Just like a film alternating time-lapse and slow motion, the pavilion juxtaposed spaces dominated by vibrancy, drumbeats and the rhythm of hard work with spaces that were dominated by silence, inviting the visitor to pause, meditate and admire the beauty of the country.

CONGO REPUBLIC

Expo subtheme: Opportunity

The Republic of Congo Pavilion showcased the country’s natural delights and its burgeoning eco-tourism scene, as well as the investment opportunities that make the Republic of Congo an upand-coming country. Exhibitions throughout the pavilion introduced guests to the energy potential of the Congo River, invited them to play the traditional game Nzango and go behind the scenes of a Congolese fashion show. A land of teeming jungles, the Republic of Congo is renowned for its gorilla population—home to half of the world’s lowland gorillas. Visitors also enjoyed the sights, sounds and culinary attractions of this West African gem. The pavilion design was inspired by a termite mound, embodying the country’s collective spirit.

COSTA RICA

Expo subtheme: Mobility

The Costa Rica Pavilion featured a series of chapters telling the story of the events that led to the strong commitment of the country and its people to sustainability. It showcased the essence of Costa Rica by highlighting historic achievements and innovative initiatives across renewable energy, reforestation, eco-tourism, sustainable agriculture, electric mobility and the deployment of a national strategy to fight climate change and become a carbon-neutral country by 2050. Visitors discovered Costa Rica and its Pura Vida (Pure Life) lifestyle that is part of the DNA of its people. In an immersive way, they also learned about the origin of the country becoming a worldwide champion of sustainable development and a recognised promotor of the fight against climate change, as well as how the country achieved a 99 per cent renewable energy matrix and reversed deforestation, with the support and engagement of its people. An agile and colourful display of images matched with sounds and scents of the tropical forest contributed to the immersion of the visitor into the life and atmosphere of the country.

CÔTE D’IVOIRE

Expo subtheme: Mobility

The pavilion showcased The Path to a New Africa, highlighting the economic and cultural wealth and budding innovation that are stewarding the country’s leadership. The visitor journey was inspired by Côte d’Ivoire’s long, illustrious history of telling stories through film – from directors such as Désiré Ecaré and Henri Duparc – and art and graphics inspired by the iconic tribal patterns of Côte d’Ivoire: Pagne Akan, Pagne Mande, Pagne Gur and Pagne Krou. The pavilion was imagined as an open movie set, offering visitors an exclusive VIP pass to discover the story of Côte d’Ivoire. Visitors were able to wander in between scenes, each bringing to life key aspects of The Path to a New Africa. Visitors could see, feel and touch Côte d’Ivoire’s traditional and modern costumes, fabrics and patterns while also learning the story behind them and venture into Nouchi & the Maquis, a music video set in a bustling maquis, inviting visitors to immerse themselves in Côte d’Ivoire’s vibrant, urban street culture through music, food and fashion.

CROATIA

Expo subtheme: Mobility

Architect: Ante Vrban

The Croatia Pavilion presented Great Minds, highlighting those who have influenced today’s world, natural beauty and resources, and art and culture. Visitors were invited to enjoy a multimedia presentation of Croatia, giving an overview of the greatest minds that inspired and changed the world. The different parts of the pavilion showcased famous and world-renowned Croatian landscapes, tradition and architecture, accompanied by interactive content to inspire visitors to learn about Croatia from different aspects. The Experience Room provided five-minute audio-visual animated projections of the nine greatest minds from Croatian history and their achievements.

CUBA

Expo subtheme: Sustainability

Architect:

The Cuba Pavilion inspired visitors to seek solutions by making use of given resources while living in balance with their surroundings. The journey of the Cuba Pavilion started with what Cuba is best known for – a vibrant scene set in the streets of Havana with the rhythms of Cuban music. Going behind the façades of Havana, the pavilion highlighted the talents of one of the most educated, innovative and creative societies in the world, showcasing Cuba’s evolution and transformation in various sectors. “New” Cuba hides behind the façades of the “Old” Cuba, challenging visitors’ perceptions and leaving a remarkable impression. Visitors were also invited to learn about Cuba’s biotechnology sector, renewable energies, sustainability and environmental-education projects as well as ecotourism offerings. They could tour the colourful and vibrant Cuban streets and discover the economic, social and ecological transformations taking place throughout the country.

CYPRUS

Expo subtheme: Opportunity

The Cyprus Pavilion brought the very best of the nation’s culture, heritage and technology to light, focusing on the island’s geostrategic location at the crossroads of three continents and recommending it as the ideal place to visit, live and do business. Cyprus is at the centre of various continents, peoples and cultural and religious systems. Cyprus: The Place You Want to Be embodied the idea that this crossroads of people and ideas is an ideal location for the future of innovation. The pavilion also hosted a wide variety of business, cultural, educational and recreational activities, using both live and virtual-reality events to create a memorable journey.

CZECH REPUBLIC

Expo subtheme: Sustainability

Architect: Formosa AA

Visitors to the Czech Republic Pavilion were impressed by its centrepiece, which created fertile land in the barren conditions of the desert by extracting water vapour from the air. Five Czech innovations formed a system that could autonomously create energy from sunlight, gather water even from dry air, make it potable or supply it with nutrients to nourish plants, and keep it in the sand. Visitors entered the pavilion through a garden, under which an accessible niche allowed them to see how plants can grow in the desert. In the entrance gallery, visitors could see cold water streaming down along the heart of the pavilion, the water produced by the Czech system. To get to the first floor, visitors climbed around the equally monumental luminous installation of the Lasvit company, designed by Maxim Velčovský. The exhibit, Golden Rain, was made from metal fibres and glass and combined traditional glass production with modern technologies. The pavilion was imagined as one technological and artistic organism, creating an oasis in the desert from nothing except the sun and water in the air.

DENMARK

Expo subtheme: Mobility

Architect: MGC Madison

Visitors to the Denmark Pavilion were greeted by a Monstrum Playground replica of a Viking ship as well as a three-metre-long Viking ship built with more than 90,000 Lego bricks, which together with the main exhibition shared the history and stories of the Danish people. Denmark is a place that has long combined creativity, efficiency and innovation, which became apparent as soon as visitors set foot in the Denmark Pavilion. In addition to the history and culture of the Danish people, the pavilion was a showcase of hygge—the Danish way of living. Content developed in cooperation with the State of Green addressed Denmark’s pioneering solutions in clean energy, green thinking and the country’s hugely ambitious CO2 reduction goals, alongside a showcase of Denmark as a green and safe tourist destination. The pavilion also hosted a range of high-profile Danish companies such as Maersk, Wrist Ship Supply DSV, Arla Foods, Novo Nordisk, Ecco, Grundfos and Rockwool as well as over 200 SMEs that showcased the very best of Denmark across different segments and industries, and included thematic weeks such as Sustainability, Design, Robotics, Food, Health Care, Equestrian and Maritime.

DJIBOUTI

Expo subtheme: Mobility

The Djibouti Pavilion introduced the country as the Land of Trade and Meeting, due to the number of languages spoken in Djibouti, including Afar, Arabic, Somali and French. The country is a hub for transportation and logistics and a future leader in technology and economy. The pavilion invited visitors to journey through Djibouti’s industrial evolution, experience Djibouti’s rich heritage and culture through handcrafted household objects and explore its ambitions to transform its economy and transition to 100 per cent clean energy. As part of Djibouti’s strong sustainable vision for 2035, the country is focusing on sustainability by exploring new sources of energy: wind, turbine, solar and geothermal. The pavilion’s shipping-container design reflected Djibouti’s aim to become Africa’s largest logistics centre by 2035, and the visitor journey was a logical one, mimicking maritime efficiency in moving between the narrow streets in a labyrinthine layout. The pavilion also offered visitors the opportunity to learn about traditional and contemporary creative solutions to strategic challenges. The Djibouti Pavilion was first envisioned by students in the national University of Djibouti, and the design was adapted to their original creative concept.

DOMINICA

Expo subtheme: Mobility

Dominica utilised its Expo 2020 Dubai platform to promote its unique position and features to a global audience. The Dominica Pavilion highlighted the country’s tourist experience, including rain-forest hikes, crystal-clear diving, sulphurous hot springs, smouldering volcanoes and Dominica’s famous Boiling Lake. Known locally as “the nature island,” its remote nature allows it to maintain this character, making it perfect for visitors who prefer something off the beaten track. The Dominica Pavilion explained how the country is committed to the preservation and conservation of its forests and wildlife and illustrated why it is one of the most untouched locations on the planet. This determination to conserve and protect was on display as visitors wandered through the pavilion, picking up insights and learning about the country’s ambitions.

DOMINICAN REPUBLIC

Expo subtheme: Mobility

The Dominican Republic Pavilion sets its sights on a post-pandemic relaunch, utilising its platform to host a series of events, including virtual tours, concerts and exhibitions that related to investment, export, logistics, culture and tourism. The pavilion provided a celebratory atmosphere, contributing its creativity, innovation and humanity through its exhibition spaces. The Dominican Republic is one of the Caribbean’s most diverse nations with mountains rising out of desert scrublands while palm trees line hundreds of kilometres of shady beaches and coastlines. This tourist appeal, a combination of geographical beauty and rich local culture, was on display at the Dominican Republic Pavilion along with the story of its economic success, grounded in free-trade zones, which keep this nation at the fore of Caribbean progress.

EGYPT

Expo subtheme: Opportunity

Architect: Hazem Hamada

The Egypt Pavilion was a showcase of Egypt’s diversity of geographical wealth and resources as a Land of Opportunities for different civilisations throughout history. It announced the beginning of a new era of opportunities by focusing on and highlighting Egypt’s huge new projects, local economic-development opportunities and efforts to create a leap in the development of the infrastructure environment through greater partnership and investment. Visitors enjoyed a high-end digital journey with a virtual tour guide, Ayda, who welcomed visitors at the door between each zone and exit, and provided a link between the past, present and future of the country’s vision. Inside the pavilion, Egypt displayed three original antique Pharaoh statues in addition to 3D replica statues outside. Visitors were also able to travel through time in the virtual “time machine,” which provided a multi-sensory 3D experience. Finally, visitors watched scenes from Egypt live through the Eye of Horus.

EL SALVADOR

Expo subtheme: Mobility

The El Salvador Pavilion offered visitors a totally immersive experience of El Salvador, using technology as the catalyst. The visitor journey explained the project that will transform El Salvador into a great destination for travellers and sustainable tourism, with surfing as its main attraction. The El Salvador Pavilion was divided into three main areas. The entrance to the pavilion was through a long tunnel in which visitors located El Salvador, understood its current conditions, connected with its nature and wildlife, and discovered the six key development projects in which they are improving their infrastructure and facilities. Visitors then entered a large room with a white table in the middle in which they could enjoy a 3D immersive show. Finally, a bar and cafeteria area offered an informal atmosphere and was the venue for a live radio broadcast connecting Dubai with El Salvador. This enabled El Salvador to bring Expo to all Salvadorians and interact with them in a unique environment.

EQUATORIAL GUINEA

Expo subtheme: Sustainability

The Equatorial Guinea Pavilion celebrated the country’s unique character, drawing attention to its people. Many Equatorial Guineans still live according to ancient customs, including the practice of traditional music and storytelling. In addition to this focus on the cultural aspects of Equatorial Guinea’s people, the exhibition content also highlighted its initiatives in infrastructure and economic development, and showcased how its future capital, Oyala (the City of Peace), is emerging as a model of African sustainable development. The pavilion also promoted the country’s incredible biodiversity and the potential of its tourism, mining and agriculture sectors to visitors and investors.

ERITREA

Expo subtheme: Mobility

The culture and tradition of the Eritrean people, a multi-ethnic population with nine recognised groups, was on full display at the Eritrea Pavilion, which used photography exhibits, paintings, sculpture and handicrafts to showcase the breadth of its diversity. Eritrea’s geographical location has been vital throughout its history – an important trade route that offers access to the immense natural wealth of the African continent. Eritrea is renowned for its scenery and pristine waters, as well as the iconic architecture in its capital, Asmara. The city is also known as “the Frozen City” for its array of art-deco-era buildings. With a young, forward looking population and its location on the Horn of Africa, the pavilion was a powerful platform for Eritrea to showcase the opportunities available in this vibrant African state.

ESTONIA

Expo subtheme: Mobility

Architect: Koko Architecture & Design

Visitors to the Estonia Pavilion were taken on a journey starting from the beginning of the build-up of Estonia’s digital society, discovering what it means to live in Estonia today and what kind of digital solutions are in place. The ground floor of the Estonia Pavilion focused on the success stories that underscored the main theme of the pavilion, e-Estonia, and its position as the most advanced digital society in the world. Visitors also learned more about new solutions in construction and city planning, as well as nature conservation and Estonian design, exploring what their own countries would be like if they adopted solutions similar to those being used in Estonia.

ESWATINI

Expo subtheme: Mobility

Eswatini embraced the theme of mobility, using its pavilion as a platform to build partnerships and pave the way for new relationships. The Eswatini Pavilion was an opportunity to showcase the country’s diverse and unique potential, ranging from investment in infrastructure, commerce, trade, technology, innovation, tourism and travel to agriculture and food production. Eswatini’s pavilion invited visitors to discover many unique attractions available to them, including some of the best safari land in Africa, the oldest mountains in the world and the oldest mine in the world. Promotion of these sites, as well as opportunities to attract investment and development, formed the core curatorial message.

ETHIOPIA

Expo subtheme: Opportunity

The Ethiopia Pavilion, Land of Origins and Opportunity, explored the oldest independent country in Africa, the originality of Ethiopian culture and values and how this has become central to Ethiopia today – a living hub, driving and facilitating connections between the continent and the world. The pavilion was divided into three parts. First, a darkened room, illuminated by vibrant visuals projected on the ceilings and the walls told Ethiopia’s story as the cradle of mankind. Visitors learned about Lucy, the 3.2-million-year-old fossil, and discovered ancient objects, architecture and people from tribes that have existed for thousands of years. As visitors emerged from the cave, graphic panels on conveyor belts introduced them to the different “Made in Ethiopia” projects, from agricultural products such as coffee, teff and sesame seeds to Ethiopia’s thriving clothesmanufacturing industry. In the final part of the journey, visitors were welcomed into a natural space where they could take in the landscape. The experience ended with a coffee ceremony.

Expo subtheme: Opportunity

Fiji is known as the home of happiness. This happiness is what propels it forward despite many climate challenges. Titled, Riding the Waves of Happiness, the pavilion looked to evoke this feeling of happiness in every visitor by making the content interactive, engaging and impactful. It highlighted Fiji’s warm and welcoming spirit and multicultural society, while the country’s role as the voice of climate change and hub of the Pacific Islands was manifested through pockets of happy activations. The pavilion featured seven vinyl text cutouts, or “footsteps,” and the visitor journey was centred around the seven steps to becoming a bulanaire, which in Fijian means to be rich in happiness. Visitors were invited to put their heads in the clouds to view content, relax in a hammock while reading, and listen to music in an emoji pod. The second part of the journey was the sunken island, where visitors walked into a more darkened space designed to mimic rising sea levels and met the residents of the islands of Fiji that have been affected by climate change. In the final part of the journey, Phoenix Rising, visitors re-emerged into a type of utopia, experiencing all the ways in which Fiji has become a leader and advocate in climate change.

FINLAND

Expo subtheme: Architect: JKMM Architects

Resembling a traditional Arab tent made of snow, the Finland Pavilion blended the country’s icy landscapes with the culture of Expo’s host nation. Inside the pavilion, titled Snow Cape, visitors found a peaceful haven full of surprises. The pavilion consisted of Finnish values: welfare society, openness, freedom of speech and mobility, education, innovation and sustainable solutions. Corporate responsibility in environmental, social and economic aspects were also incorporated into the exhibition, and agricultural technology was displayed in an advanced and efficient climate-controlled vertical farming system which had zero waste and followed the principles of the circular economy. Snow Cape aesthetically represented a cold snow cover with a warm wooden heart. The façade of the pavilion was made of white tensile fabric, stretched over a steel structure, emphasising the reference to snow and tents. The tensile structure was chosen due to its minimal use of materials. The middle of the pavilion represented a gorge, a void providing a peaceful natural escape from the busy public realm.

FRANCE

Expo subtheme: Mobility

Architect: Architect: Atelier du Prado and Celnikier and Grabli Architectes

A showcase of the nation’s cultural riches and dedication to sustainability, titled Light, Lights, the pavilion explored light as an enabler of progress, a vehicle for connections and a source of heat and creativity. The French pavilion showcased French innovations and technology in mobility, specifically mobility through air/space, water and earth. Additionally, the pavilion addressed the mobility of the spirit by examining France’s multicultural society. The pavilion reflected mobility in a dramatic and creatively immersive manner. The flow of the pavilion began with an immersive experience, where visitors were guided through a dreamy landscape with light features, followed by an exhibition with a lighthouse in the middle of the room. The second room showcased mobility through four main topics: mobility in the air and in space, mobility on water, on Earth and of spirits. Finally, visitors were encouraged to reflect on their journey as they were transported to French landscapes. The pavilion involved strong scenography, light and sound design to create an immersive experience.

FIJI

GABON

Expo subtheme: Sustainability

The curatorial design of the Gabon Pavilion was informed by the beautiful mythology and folklore traditions of its people, drawing from the rich oral tradition that remains a vital part of its cultural life. Gabonese people are also celebrated for their mask-making craft, traditionally utilising rare local woods and other precious materials in their making. In addition to the cultural aspects, Gabon took this chance to highlight its physical attractions as well. More than 10 per cent of the country is a designated national park, and Gabon is home to a huge array of wildlife, from gorillas and forest elephants to marine turtles and three species of crocodiles. Gabon is also an adventure-sports paradise, with huge areas of unexplored landscape. The capital, Libreville, is vibrant, cosmopolitan and welcoming, all reflected in the Gabon Pavilion.

GAMBIA

Expo subtheme: Mobility

Although Gambia is the smallest country on the African continent, small is mighty when it comes to Gambia. Gambia’s pavilion announced its presence loudly. Despite being surrounded by Senegal and having only 80 kilometres of coastline, the country has some of the most amazing scenery, biodiversity and distinctive ecosystems on the continent. There are manatees, along with crocodiles, chimpanzee islands and more than 600 unique bird species, making Gambia perfect for bird-watchers. It also shares the distinction of being part of the territory recognised by UNESCO as having the largest concentration of stone circles in the world. The Gambia Pavilion revealed incredible tourist attractions and highlighted not only the business opportunities on offer but also the open hearts of a people responsible for their nation’s name as “the smiling coast of Africa.”

GEORGIA

Expo subtheme: Sustainability

Architect: JKMM Architects

The Georgia Pavilion showcased the country’s outstanding natural beauty, home to the highest mountain range in Europe, the Caucasus, as well as Krubera, the world’s deepest cave, and the Chalaadi Glacier. A Caucasus gem, Georgia has it all: beautiful, diverse landscapes, a vibrant and colourful capital in Tbilisi and some remarkable ancient monasteries and churches. Georgia’s people are renowned for their hospitality, and Tbilisi offers visitors exciting opportunities for exploration through its Old Town, churches and monuments, as well as a countryside shrouded in legend and mystery. A bridge between Europe and Asia, the country is young, forward-looking and home to multiple investment opportunities. The pavilion offered a platform for exploring the many opportunities available to both tourists and businesses in Georgia.

GERMANY

Expo subtheme: Sustainability

Architect: LAVA

Based around the idea of a learning path, the Germany Pavilion presented a wonderful array of creative environmental ideas with real-life results. The “campus” included a range of exhibits, showcasing sustainable innovations and solutions. The pavilion was divided into three main themed areas: Energy Supply and Storage in the Energy Lab; Urban Development and Mobility in the Future City Lab; and Biodiversity and Conservation in the Biodiversity Lab. The visitor experience began outside, where visitors made their way to the pavilion underneath a shaded structure. The 16 German federal states were showcased in the queuing area in front of the entrance. Germany by Numbers was an installation where visitors understood sustainability through play. The walkway then guided people to the atrium, the centre of the Germany Pavilion, and an open space with the Culture Lab at its heart, hosting music, dance and visual arts performances from Germany. Designed to be a green, open campus in the middle of the desert, the pavilion was also adapted to the local climate, turned from a horizontal model into a vertical one, with stacked buildings serving to enclose a central void space and shelter it from the sun.

GHANA

Expo subtheme: Opportunity

The Ghana Pavilion was inspired by Ghana’s reputation as a mature, fully fledged African democracy. Visitors experienced Ghana Unlimited as a stock exchange, the ultimate place of limitless opportunities and investment and where partnerships are forged. The pavilion celebrated the strong political and economic infrastructure that ensures a stable Ghana. The trading floor of the pavilion had a distinctly Ghanaian look and feel, with kente patterns and graphics with gold finishing, ancient Ghanaian adinkra symbols scrolling on stock tickers, as well as clusters of TV screens and graphs, charts and numbers. Visitors were able to wander freely and discover the unlimited opportunities Ghana offers in business, in culture and in human capital. Visitors also discovered movable comic strips where they could dive into two of the stories about the fascinating Anansi, the famous trickster-spider. Anansi is said to be the inspiration for the American Brer Rabbit and many other popular folktales across the world.

GREECE

Expo subtheme: Sustainability

Architect: SALFO and Associates

Drawing inspiration from the legend of Ariadne’s Thread, the Greece Pavilion showcased the country’s success as an emerging centre for innovation and entrepreneurship. The design of the pavilion taught visitors about the basic pillars of the nation’s economy and society. The theme of mobility formed the key to Greece’s global participation and also defined the nature of its participation in Expo 2020. Greece used its pavilion to promote the country’s profile as a cultured and productive state with a modern economy, emphasising its importance as a potential international partner. Visitors to the Greece Pavilion were able to engage with the exhibition simply as guests or alternatively as potential partners in the growth and investment opportunities on display.

GRENADA

Expo subtheme: Mobility

Reflecting Grenada’s calm, safe and peaceful lifestyle, with tranquil waters that mirror its relaxed and hospitable people, the Grenada Pavilion showcased a country of rich history and culture passed down through generations. Visitors were invited to take a colourful tour of the Island of Spice, enjoy smooth Grenadian rhythms and experience the “bean to bar” chocolate process. Many of the world’s spices, including nutmeg, cinnamon, turmeric, cloves, ginger, mace, bay leaves, tonka beans, pimento and allspice, are grown in Grenada and give the island a unique fragrance. The island also has an abundance of healthy coral reefs with a diversity of marine life that is perfect for divers. Visitors could also enjoy calypso, soca, folk, steel pan, the big drum and jab-jab rhythms from the islands of Grenada, Carriacou and Petite Martinique and listen to calypso from world-renowned the Mighty Sparrow, Valentino, Ajamu, Wizard, Scholar and more.

GUATEMALA

Expo subtheme: Opportunity

The Guatemala Pavilion used virtual reality to showcase the country’s main tourist destinations, from the colonial architecture and cobbled streets of Antigua Guatemala to Tikal’s Mayan ruins. Guatemala is home to a diverse geography, including tropical jungles, active volcanoes, mountain lakes, cloud forests and coral reefs. The content presented in the pavilion highlighted these, encouraging tourism and engagement through its natural beauty. The pavilion also made use of multiple screens to share information on trade, investment, tourism, culture and its rich history. Guatemala enlisted the help of some of the country’s top artists, who have donated their art to the 21 tourist showcases dotted around the pavilion.

GUINEA

Expo subtheme: Sustainability

Guinea, known as the Water Tower of West Africa, is the source of over a thousand waterways, including the Niger River, Africa’s thirdlargest river, which provides sustenance to over 100 million people in five countries. The Guinea Pavilion highlighted the way water has shaped the culture, history and economy of the country, inviting visitors to not only explore Guinea and appreciate its vast potential but also become more aware about how human actions and climate change threaten the balance between water and life. One of the main parts of the exhibition was dedicated to nature and biodiversity, with a wall composed of pictures, text and videos bringing the beauty and diversity of Guinea’s culture, natural environment and biodiversity to life. There were also spaces dedicated to children, including audio boxes where visitors could listen to three traditional folk tales teaching the importance of environmental preservation. The visitor journey ended in a co-creation lab where visitors could come up with solutions relating to water management and sustainable development.

GUINEA-BISSAU

Expo subtheme: Opportunity

The continent of Africa is rightly famous for its diversity of peoples, cultures, landscapes and wildlife, and Guinea Bissau is something of a microcosm, with all of these qualities packed into a single nation. This rich diversity was on display as visitors wandered through the pavilion, picking up insights and learning about the country’s culture, geography and ambitions for the future. The capital, Bissau, acts as a gateway to the landscape of Guinea-Bissau, a rich mixture of diverse people, cultures and plant and animal life. The white-sand beaches of the Arquipélago dos Bijagós, a protected biosphere reserve, are a perfect spot for tourists who like roads less travelled.

GUYANA

Expo subtheme: Opportunity

Expo 2020 was the first time Guyana had its own pavilion at a World Expo. As well as featuring food, music, technology, art, science and culture, the Guyana Pavilion hosted a series of live events under the theme Home of Nature: Land of Opportunities. Guyana already enjoys status as an eco-tourism destination, offering adventure and authentic experiences to adventurous tourists. Highlighting the animal life that inhabits this Caribbean nation – a giant anteaters, nesting turtles, monkeys and jaguars – and its untouched rainforests and savannas, the pavilion offered visitors a chance to engage with the unique features of the country while encouraging exploration and investment.

HAITI

Expo subtheme: Mobility

The Haiti Pavilion told the story of a country with a history almost as fascinating and unique as its geography, and showcased all that is remarkable about this nation with regards to both its beauty and its people. Due to its unique history, Haiti has a vibrant music, art and cultural scene that was celebrated in the pavilion exhibition. Tourism forms a large focus of economic life in Haiti, and visitors were encouraged to experience the diverse offerings throughout the country, from bird-watching and exploring ruins to lively art and street food vendors.

HOLY SEE

Expo subtheme: Mobility

Architect: Giuseppe Di Nicola, Di Nicola Design

The Holy See Pavilion was a celebration of the historical, cultural and religious significance of the seat of the Roman Catholic Church, whose art and architecture are known throughout the world. The pavilion content sought to both inform and encourage cross-cultural understanding and appreciation for the unique significance of the Holy See as a country. Famous for being the world’s smallest sovereign state, the Holy See, or Vatican City, is also one of the most influential nations in the world. In recent times, the Holy See and the UAE have forged an ever-stronger relationship as both states seek to build bridges of peace and cultural harmony, which underpin the values of tolerance and coexistence. The Holy See continued that message at its dedicated pavilion, highlighting the need to sustain interreligious and diplomatic dialogue in order to break down the walls that separate ethnic groups and nations.

HONDURAS

Expo subtheme: Opportunity

The Honduras Pavilion was a journey through Honduran cultural heritage, tourism destinations, export products and investment opportunities. Visitors were invited to explore the country’s archaeology, culture and biodiversity, with the pavilion showcasing the different tourism destinations, including colonial towns, beaches, gastronomy, nature and adventure. The pavilion also included a section dedicated to the country’s export products such as food and agriculture, coffee and handmade cigars. Spread across two storeys and incorporating a variety of static and interactive exhibits, the pavilion showcased the country’s natural beauty and the opportunities represented for both national and foreign visitors.

HUNGARY

Expo subtheme: Mobility

Architect: Imre Makovecz Foundation

The Hungary Pavilion, Immerse in Hungary, highlighted the foundational role of water as a condition of human existence. An audio-visual journey introduced visitors to the rich natural water resources that Hungary is known for, including thermal, medical and mineral waters. The Hungary Pavilion celebrated the rich tradition of thermal bathing with a deep dive into the country’s naturally occurring waters. The external shell of the pavilion allowed the structure to respond to the weather. Widening from bottom to top, with few glass surfaces, the structure incorporated solar panels for power generation, while the main construction element was timber.

INDIA

Expo subtheme: Mobility

Architect: CP Kukreja Architects

The India Pavilion featured a kinetic façade developed as a mosaic of rotating panels which depicted different themes as they rotated on their axes. It represented the theme of India on the Move and was a unique amalgam of the rich heritage and technological advances of the nation. A highly dynamic pavilion where the showcase changed regularly in sync with Expo’s Theme Weeks and with each new state coming in, the India Pavilion highlighted modern India as it showcased the best across all sectors. There was also an amphitheatre, food court, restaurant and retail area for visitors to relax and enjoy. As India celebrated 75 Years of Modern India, the India Pavilion demonstrated India’s rise in the modern world and shared its vision for next 75 years. Visitors had the opportunity to understand India as a unique and attractive destination and land of opportunities, a modern and technologically advanced nation which also retains connections to centuries old traditions and culture. Visitors were able to discover limitless opportunities to collaborate and partner for innovation, technology, research and investment and experience India’s rich cultural heritage, diverse flora and fauna, tourist destinations and much more.

INDONESIA

Expo subtheme: Opportunity

Architect: PT Wijaya Karya (Persero) TBK and Samudra Dyan Praga

With the title Transforming Future Civilisation Through Innovation and Diversity, the Indonesia Pavilion was home to diverse, innovative opportunities that explored how Indonesia is creating a better future and merging modern technologies with local knowledge. Visitors were able to discover Indonesia’s infrastructure and how it is improving the lifestyle and prosperity of its people, its role in developing science and technology, and how the country is sharing its local wisdom with the world. Visitors also enjoyed cultural performances originating from different regions of the archipelago. The pavilion’s first zone highlighted the country’s natural resources, biodiversity, the beauty of its nature and the future of Indonesian forestry. The second zone focused on how Indonesian people shape their own future with their unique local innovation and wisdom. The final area showcased how Indonesia is accelerating its progress to promote economic growth.

IRAN

Expo subtheme: Mobility

Architect: Shift Process Practice

The Iran Pavilion showcased Iran’s economy, social development and culture, highlighting its peaceful coexistence and highlighting Iran’s civilisation and traditions, rituals and people—an ancient civilisation and a welcoming nation. Iran is home to one of the world’s oldest civilisations, with historical and urban settlements dating to 7,000 BCE. The Naqsh-e Jahan Square in Isfahan is one of the largest city squares in the world and a UNESCO World Heritage site. Iran also produced some of the most significant physicians, astronomers, thinkers and writers of the Islamic Golden Age, like Muhammad ibn Zakariya al-Razi, a polymath, physician, alchemist and philosopher. All formed part of the pavilion’s content. Visitors were able to enjoy the fresh, cooling air of the waterfilled runnels that ran down the walkways, inspired by Iranian Civil Architecture and experience weaving a handcrafted Persian carpet with the help of a master weaver, with every carpet knot able to develop a deep mutual affection and friendship between people of the world. Delicious, refreshing Iranian traditional herbal teas and syrups, which have various health benefits, were available in the pavilion’s Syrup House.

IRAQ

Expo subtheme: Opportunity

Architect: GEO Global Engineering Consultants

Iraq embraced the spirit of Expo as a key meeting point for the world to share ideas, innovations and solutions to both economic and climate challenges. The Iraq Pavilion reflected not only the country’s remarkable history and its crucial role in the creation of modern civilisation but also its ambitions to play a continuing, central part in global development. Drawing from its ancient history, the Iraq Pavilion weaved a rich tapestry of the past, present and potential for the future. Just as importantly, the pavilion showcased how Iraqis from all over the world, with different backgrounds and interests, came together to connect and develop opportunities to improve their nation’s economic future. Visitors to the Iraq Pavilion were invited to engage with content that highlighted potentiality as its primary inspiration.

IRELAND

Expo subtheme: Mobility

Architect: Ciarán O’Connor

The Ireland Pavilion, called Thinking Ireland, invited visitors to consider Ireland through its rich history and its vibrant contemporary culture. Older than the Egyptian pyramids, Ireland’s massive Newgrange monument is a staggering feat of Stone Age engineering, allowing sunlight into its inner chamber only once each year: at sunrise on the winter solstice. With a design inspired by this cultural treasure, the Ireland Pavilion delivered 5,000 years of Irish heritage, myth, legend, literature and know-how to Expo 2020. Throughout the pavilion, visitors could experience Ireland’s culture and history and explore Irish innovation in the present and into the future, immersing themselves in the island of inspiration through a 360-degree projected exhibition of Ireland’s story. The Ireland Pavilion also hosted workshops to promote learning, creativity and the arts.

ISRAEL

Expo subtheme: Opportunity

Architect: Knafo Klimor Architects

From sweeping biblical landscapes to cutting-edge technology hubs, Israel is most definitely a land of contrasts. The Israel Pavilion offered a glimpse of the future, with insights into developments in the worlds of water technology, medical tech and IT. Internal walls were set with LED screens that informed visitors about Israel and Israeli culture, conveying Israel’s openness and cooperation with the rest of the world. The design of the pavilion drew inspiration from the structure of a tent and created an optical illusion that it had no walls, representing Israel as a place that welcomes everyone. Centred around the theme Journey for Tomorrow, the pavilion aimed to create new opportunities, build relationships and create a brighter future.

ITALY

Expo subtheme: Opportunity

Architect: Carlo Ratti Associati and Italo Rota Building Office

The Italy Pavilion, Beauty Connects People, told a memorable story of culture, art, sustainability, education, science, security and innovation. The visitor journey included a series of highly scenographic and impactful exhibits, such as The Belvedere, a circular window onto the most evocative Italian landscapes, as well as a film projected on a 100 sqm screen about the best of Italian artisanal skills; Short Stories, a space dedicated to temporary exhibitions about the excellence of Italian knowledge and know-how; Innovation Observatory, enabling visitors to discover the latest frontiers of Italian research into space and water; and Theatre of Memory, featuring a life-size high-tech 3D-printed copy of Michelangelo’s David positioned inside a wooden structure inspired by Renaissance theatres. Unique elements of the architecture included a roof built up with reversed boats creating the biggest Italian flag ever built, a façade made with over 70 metres of 100 per cent PET recycled rope and a visitor journey that started on a skywalk above the main exhibition spaces.

JAMAICA

Expo subtheme: Mobility

The Jamaica Pavilion, Make It Move!, told the story of Jamaica as the riddim that both connects and moves the world. It celebrated Jamaica’s energy, passion and outsize influence on the world and its ambitions to become the planet’s Fourth Global Logistics Hub. Jamaica’s instantly recognisable culture and history was fully captured in the pavilion’s colourful but thoughtfully organised vibe. The container artworks also served as a key connector of cultures, as they depicted the various world cities and cultures inspired by and connected to Jamaica by shipping and logistics. Visitors were able to wander in between the containers, enjoying the sights, sounds and tastes of Jamaica, including vivid street art and graffiti inspired by 41 Fleet Street in Kingston and the International Reggae Poster Contest, telling the story of the many ways Jamaica’s culture connects and moves the world.

JAPAN

Expo subtheme: Opportunity

Architect: Yuko Nagayama Associates

At the Japan Pavilion, visitors were welcomed by traditional origami shapes and a façade design that combined traditional Arabesque and Japanese Asanoha patterns. Visitors of all ages were invited to put Japan’s message, Join. Sync.Act., into action, sparking future collaboration and development. The Japan Pavilion also enabled visitors to discover the natural beauty of Japanese scenery and traditional hospitality, and housed a restaurant designed to incorporate both Japanese and Emirati elements.

JORDAN

Expo subtheme: Mobility

Architect: facts and fiction

The Jordan Pavilion focused on the agility and exceptionality of human capital, youth and the ability to invent and innovate against all odds, across fields including urban development, transportation, digital connectivity and education. The pavilion provided a highly immersive, interactive and sensorial experience, taking visitors on an exciting journey full of contrasts, to a country where modernity meets tradition, high-tech meets sensuality and a young, agile society meets the cradle of culture. The pavilion presented Jordan as a unique country with immense potential for growth. Its physical design weaved together layers of nature, craft and high-tech, representing the identity of the country, its unique landscapes, its rich craft tradition and its capacity for innovation.

KAZAKHSTAN

Expo subtheme: Opportunity

Architect: ARDECO and Insglueck

At the Kazakhstan Pavilion, named The Gateway to Tomorrow, visitors went on a journey through mesmerising landscapes and technological achievements as they learned about the history, culture and traditions of Kazakhstan. The pavilion demonstrated the country’s dynamic development, natural resources and technological innovations, featuring fascinating historical artefacts such as the Golden Man, an iconic warrior who was buried with gold-embroidered armour and other treasures. Interactive and tactile surface installations enabled visitors to explore Kazakhstan’s natural landscapes, biodiversity, and flora and fauna, while integrated science laboratories and creative workshops gave children practical explanations of basic facts in a playful way.

KENYA

Expo subtheme: Opportunity

Visitors to the Kenya Pavilion, Feel the Energy of Kenya, embarked on a journey that took them from Kenya’s agricultural and economic potential, through its innovation and industry sectors, to the hospitality and creativity of the Kenyan people. The pavilion content reflected Kenya’s Vision 2030, which is aligned with the Sustainable Development Goals and aims at transforming the country into an industrialising middle-income nation by 2030, ensuring high quality of life to all its citizens. The visitor journey was also a reflection of the value chain of products which are 100 per cent made in Kenya (from the seed to the final product), highlighting Kenya as a place with numerous opportunities and an entrepreneurial spirit. The design concept was inspired by Kenya’s vibrancy, creativity, Afro-futurism art movement and urban culture, and sought to present Kenya in a sophisticated, futuristic and innovative way while incorporating and appreciating its rich cultural heritage.

KIRIBATI

Mobility

The Kiribati Pavilion educated visitors about the home to the South Pacific’s largest marine reserve, which is facing climate challenges posed by global warming and rising sea levels. Alongside those challenges, the pavilion also revealed an incredible maritime haven, which offers some of the best fishing, diving, surfing and birdwatching opportunities in the world. A destination of choice for nature-lovers, Kiribati covers a vast area in the middle of the Pacific Ocean. Visitors to Kiribati are also encouraged to enjoy the largely traditional lifestyle of its people by travelling through the country by ferry or a domestic flight, giving tourists a chance to interact with the Kiribati people and witness first-hand their relatively untouched culture. For those interested in history, there are also preserved World War II historical sites.

Expo subtheme:

KOREA, REPUBLIC OF KOREA

Expo subtheme: Mobility

Architect: MYK

The Korea Pavilion showed how virtual reality stimulates the real world to endlessly move and change, questioned our current perspectives of space, and highlighted Korea as an innovator and pioneer in the field of virtual technology. The exhibit offered visitors the experience of virtually travelling to Korea from Dubai, using display technology, a 5G network, holograms and VR technology. Rather than displaying Korea through its traditional customs and architecture, the pavilion design showcased a future-oriented Korea. Unique Korean characteristics that were presented through the design included solidarity, dynamic thinking, a commitment to innovation and flexibility in the face of change. The façade of the pavilion was composed of various cubes which shifted to display various messages. With different colours on each side of the cubes, they span mechanically, with the content varying almost daily. The exterior was a fun play on a K-pop concert with the stadium and flip cards, and the interior invoked mobility by prompting visitors in and out throughout their journey.

KOSOVO

Expo subtheme: Mobility

Europe’s newest country utilised Expo 2020 to announce its arrival to the world. This remarkable nation, which came into being in 2008, is positioned at the heart of the Balkans. Typical of the region, Kosovo boasts towering mountains, charming towns, imperious architecture and welcoming people. The Kosovo Pavilion allowed visitors to witness the natural beauty of this country, its culture and its people and consider the potential business opportunities available in the area. Kosovo is a cradle of opportunity, and an incubator and nesting ground for collective minds from around the world to come together and create the future. One of the last countries in Europe to remain relatively untouched by mass tourism, Kosovo is a perfect choice for anyone wishing to take a path less travelled. The Kosovo Pavilion both informed and invited its visitors to learn about it, explore its many attractions and imagine possibilities for investment that will carry it into the future.

KUWAIT

Expo subtheme: Sustainability

Architect: Marco Pestalozza Architetti

The Kuwait Pavilion, New Opportunities for Sustainability, showcased the country’s vibrant sustainable future, which is being achieved through innovative technology, visionary planning and a deep respect for natural resources. Kuwait’s pavilion provided an experience that shed light on its landmarks, its people and their accomplishments. It showcased the sustainable methods used throughout the different sectors and the goals Kuwait has for the future. Visitors entered the ground-floor courtyard to “New Kuwait,” then moved on to the upper floor, where they experienced a range of exhibits including Heritage and History, Silk City, Vision Becomes Reality, and Globally Connected. On the roof terrace, visitors could enjoy open-air theatre, demonstrations, a children’s play area and a café. The pavilion was conceived as a modern structure, reflecting Kuwait’s sustainable focus, whilst the interior reflected Islamic architectural motifs.

KYRGYZ REPUBLIC

Expo subtheme: Opportunity

The pavilion highlighted the advances in the country’s development, forging new paths for the future through the development of innovation, knowledge and the widespread use of information technologies. The content of the pavilion represented the economic potential and investment attractiveness of the Kyrgyz Republic and the potential for developing innovation in various sectors. Visitors were able to discover the Kyrgyz Republic as a country with an ecologically favourable, untouched and unique natural landscape of mountainous terrain, with many opportunities for the development of various types of tourism. Using modern displays, the pavilion of the Kyrgyz Republic painted a vivid picture, allowing every visitor to truly experience what the country has to offer.

LAOS

Expo subtheme: Mobility

The main entry for all of the visitors coming into the Lao People’s Democratic Republic Pavilion began with an introduction to the country’s different ethnic groups, featuring their uniqueness and beauty. The country’s socioeconomic development achievements were also showcased, especially the growth of sectors surrounding the Lao silk and cotton industry. Visitors were invited to learn about the national development process in this industry, from ancient times to the present day, and how it has contributed to cultural conservation. Visitors enjoyed a demonstration of cotton and silk weaving while being immersed in the story of the Lao traditional way of life.

LATVIA

Expo subtheme: Opportunity

Architect: Didzis Jaunzems Architecture

The Latvia Pavilion, Soil for Innovation, highlighted the country’s natural and human assets in an interactive exhibition that was of interest to all ages. Visitors to Latvia can choose between Gothic spires and mediaeval towns to walk through, a palace gifted by Catherine the Great of Russia, pristine white-sand beaches on the Baltic Sea and the art nouveau buildings of the capital, Riga. The pavilion invited its visitors to learn about the attractions that have kept Europeans coming back to Latvia for centuries. A beautiful country filled with forests and lakes, and with a striking coastline, Latvia is one of Europe’s most unspoiled destinations. Riga is filled with throwback charm, from its Gothic spires to its art nouveau architecture. Latvia’s young, well-educated population is another big strength, and one that has embraced the digital economy.

LEBANON

Expo subtheme: Opportunity

Architect: Global Engineering Consultants and Biel Group

The Lebanon Pavilion, Our People to the World, brought a unique blend of culture, tradition and creativity to Expo. The Lebanon Pavilion celebrated the nation’s diversity of cuisine, art and culture, showcasing its natural and human resources, and anticipating the potential for business and pleasure. Lebanon is one of the Middle East’s most fascinating countries, where East meets West, Christianity meets Islam and tradition meets modernity. Lebanon offers beaches and mountains, ancient ruins, a modern nightlife and a wonderful creative and cultural life. Tourism has been a vital part of the Lebanese economy, and the pavilion utilised its platform to promote both its natural and its cultural attractions. Visitors to the Lebanon Pavilion encountered exhibition content that examined the unique geographical, historical and cultural context of the country.

LESOTHO

Expo subtheme: Sustainability

The Lesotho Pavilion, Kingdom in the Sky, demonstrated the significant strides that the country has made since independence, including initiatives in digital connectivity and energy access that are having profound impacts on its people. The pavilion featured a range of insights and innovations, as well as some of the country’s natural wonders. The Lesotho Pavilion used its curatorial design to present its traditional architecture, food-preservation techniques, traditional clothing and other aspects of its unique culture. Kingdom in the Sky was a visionary title for a country that is defined by its natural treasures, advancements in sustainability and insights into building a society for the future.

LIBERIA

Expo subtheme: Opportunity

The Liberia Pavilion showcased the untold beauty of the country and the huge untapped potential in agriculture, tourism and infrastructure development. Founded in 1847, Liberia was the first independent African nation, was the first arrival point for freed American slaves, had the first female president and was the birthplace of the African Union. It is undergoing major changes, with the expansion of sustainable-development strategies and infrastructure projects. The Liberia Pavilion drew on the country’s environmental and cultural wonders in order to engage visitors. Art has been an essential part of the culture of Liberia since its founding. The various ethnic groups present in the country have a long tradition of creating ornate wooden sculptures, particularly masks, which they believe serve as a connection to ancestral spirits and ancient deities. Travellers interested in adventure can explore golden beaches, rain forests and savannas. The pavilion provided a platform for informing visitors about all the opportunities currently available in Liberia.

LIBYA

Expo subtheme: Mobility

The Libya Pavilion used the platform provided by Expo 2020 to build interest for future investment and development. While proud of its ancient past, Libya has its eyes firmly on the future. Visitors were invited to imagine how they could contribute to a modern and sustainable economy. The oil-rich desert nation with an ancient history has long been a crossroads of different civilisations, as evidenced by its rich heritage of Roman and Greek ruins. The remains of locations like Leptis Magna, Cyrene and Sabratha rise from beneath the sands of the Sahara Desert. Many people are unaware of Libya’s beauty, but the Libya Pavilion aimed to fill this gap in knowledge by guiding visitors through the nation’s history and revealing its innovations and ambitions for the future.

LITHUANIA

Expo subtheme: Sustainability

Architect: Edita Bružikaitė, cofounder, MB BAUKAS

As a burgeoning tech economy making advancements in everything from lasers to life sciences, Lithuania is ready to throw open its doors to the world, with the country’s warm spirit reflected in the airy, lightfilled design of the Openarium, Lithuania’s pavilion at Expo. Lithuania celebrated its traditions and distinctive design style with its exhibition content. The pavilion welcomed visitors via a shaded wooden terrace decorated with brightly coloured traditional Lithuanian shutters. Inside the pavilion, the central highlight was the Unseen Lithuania exhibit, a high-definition digital tour of the country’s unspoiled natural beauty. Visitors were also invited to sample Lithuanian cuisine inside the restaurant and browse the authentic handicrafts in the souvenir shop.

LUXEMBOURG

Expo subtheme: Opportunity

Architect: METAFORM

The Luxembourg Pavilion, Resourceful Luxembourg, highlighted the resources that have contributed to the country’s success, as well as the essential need to preserve them and create new opportunities through their intelligent use. In the main exhibition room, an immersive, dark dome, the key topic, Enterprising, was staged, highlighting why it is in Luxembourg’s nature to become a future centre of gravity for space resources, widening its sphere of action far beyond Earth. Visitors experienced a stunning journey through time and space that filled the whole width of the main exhibition room, allowing them to step into Luxembourg’s fascinating history. Finally, visitors entered the brightly lit atrium, Beautiful, where sounds, smells and images created a multi-sensory experience. The exhibition was human-centred and focused on the perception of the visitors. The narration was diverse and multi-sensory, creating a holistic experience. The design of the pavilion, resembling a Möbius strip, symbolised Luxembourg’s openness, dynamism and reliability.

MADAGASCAR

Expo subtheme: Sustainability

The Madagascar Pavilion showcased the best of the island’s tourism attractions and highlighted the potential for investors to get involved in this unique destination. Most plant and animal species in Madagascar are found nowhere else on the planet. There are lemurs and so much more, from baobabs to mongooses, from sharks to turtles, as well as the incredible flora and fauna that call the island home. The content of the Madagascar Pavilion demonstrated why it is the perfect choice for adventure-seekers, nature lovers and travellers who prefer to visit unknown places. In addition to its singular natural beauty, Madagascar also offers hiking, diving, mountain biking, kitesurfing, rock climbing and many other activities. Expo 2020 offered a perfect opportunity for Madagascar to highlight its immense natural beauty and diverse tourist offerings.

MALAWI

Expo subtheme: Opportunity

Showcasing Malawi as the Warm Heart of Africa, the Malawi Pavilion highlighted Malawi as a land of opportunity and hope, with a specific focus on the youth of the country. Visitors were invited to explore what life is like in Malawi. The pavilion shared the rich culture of Malawi, business opportunities and tourism, and offered an overall fun experience. The content about the history of Malawi included Malawi’s transformational story. The pavilion followed the story of a young rural child enabled with the right tools to thrive, also representative of the journey of Malawi as a nation. The pavilion also featured emerging solutions and practices that impact the lives of people and communities, showcasing innovations in various sectors such as agriculture, tourism, science and technology. One of the displays was a game called Bawo, which could be played by visitors to the pavilion.

MALAYSIA

Expo subtheme: Sustainability

Architect: Hijjas Architects & Planners

The Malaysia Pavilion’s Energising Sustainability theme captured Malaysia’s commitment to balancing socioeconomic progress with environmental concerns to ensure a secure and sustainable future. Visitors first entered the Energising Today segment which offered them a rich rainforest experience through lifelike sights and sounds and technological projections of Malaysia’s rich biodiversity. Energising Tomorrow highlighted Malaysia’s vision for future cities that seamlessly use and integrate resources and technology, in line with the nation’s vision to achieve developed status by 2030 driven by science, technology, and innovation. Energising Harmony showcased how Malaysians of diverse cultures, traditions, ethnicities and languages live in harmony through daily cultural shows, craft demonstrations and screenings. Energising Business was the venue for Malaysia’s weekly thematic trade and business programmes. The Malaysia Pavilion’s concept was a rainforest canopy with the design depicting floating canopies and red meranti timber wood adorning the pavilion façade. Malaysia adopted a net-zero carbon approach for its self-built pavilion, a first for a World Expo. This commitment ran across the whole process of pavilion construction and operation activities to the demolition of the pavilion.

MALDIVES

Expo subtheme: Sustainability

Using a specially curated visual journey, the Maldives Pavilion, Sustainable Practices for the Future of Island Nations, guided visitors through the nation’s history, culture, ecology, cuisine and arts. The pavilion showcased the Maldives’ unique natural environment and its people, who are intrinsically linked with the sea, sharing the country’s development story with the world. Home to over a thousand coral islands, Maldives offers luxury and adventure to every traveller. Promoting the country’s “environment first” philosophy, the pavilion charted the nation’s historical and ongoing initiatives to achieve a sustainable future by championing climate change awareness and promoting sustainable practices. Recognising that climate change represents an existential threat to all such islands, the Maldives Pavilion used its platform to promote greater understanding and investment into the long-term protection of natural environments and development of technologies.

MALI

Expo subtheme: Opportunity

Threaded with a river of gold, the Mali Pavilion, Bènso Jatigiya, or “Meeting Place,” was inspired by the warmth and hospitality of the Malian people and the Niger River that is their lifeblood. Dotted with ancient architectural and cultural emblems, the pavilion showcased the country’s history, as well as the innovations and advancements driving its present and future. Visitors embarked on a journey along the Niger River, The River of Gold, through several regions of Mali, allowing them to connect with people and cultures from across the country and get to know the Land of Opportunities. Visitors also learned about opportunities in aquaculture and hydro-energy, could turn the digitised pages of old handwritten manuscripts of Timbuktu, discover the fertility and agro-economic potential of Mali and experience the innovative, artistic and musically rich Bamako. The pavilion design was inspired by the powerful Niger River and Mali’s rich cultural heritage, as well as the great wealth and gold trade during the golden age of the Empire of Mali.

MALTA

Expo subtheme: Opportunity

The Malta Pavilion showcased Malta as an island with a unique identity, where the classic meets the modern in a vibrant and positive economic environment that is continuing to grow at a fast pace. Malta’s pavilion propelled visitors into the textures, essence and rippling energy of Malta, with inspiration taken from the wide stretches of scenic backdrops, the calm blues of the Mediterranean Sea, deep-rooted societal connections, rising artistic communities and profound cultural impacts. The visitor experience was a freeflow journey, with different levels of interaction and engagement that included wall projections, 3D topography, audio stations and print media. Visitors also discovered a variety of products, including handmade jewellery, filigree items, paintings and more. At each stage of the journey, visitors discovered why the Maltese are renowned for their hospitality and friendliness.

MARSHALL ISLANDS

Expo subtheme: Opportunity

The Marshall Islands Pavilion allowed visitors to discover the islands’ history, ambitions and challenges and provided insights into the opportunities on offer. These remote Pacific islands comprise 70 square miles of land and 750,000 miles of ocean, perfect for diving and snorkelling, with some of the most beautiful and plentiful coral reefs in the world. One of only two countries in the world made entirely of low-lying coral atolls, with more than a thousand islets, the Marshall Islands are rare and special natural wonders. Atolls are coral deposits on the crater rims of submerged volcanoes, and with many of them lying barely a metre above sea level, climate challenges faced by these islands are a key driver of their future investment.

MAURITANIA

Expo subtheme: Mobility

The Mauritania Pavilion encouraged visitors to visit and invest in a country long seen as a geographic and cultural bridge between North Africa and Sub-Saharan Africa. Mauritanian investment opportunities include the fields of agriculture, livestock, tourism, mining, fisheries and hydrocarbons. The pavilion drew attention to the possibilities of the future. Encompassing part of the Sahara Desert and bound in the east by its Atlantic coast, Mauritania boasts some of Africa’s grandest scenery, as evidenced by the UNESCO World Heritage-listed caravan towns in the Saharan Adrar region. The pavilion promoted the country’s tourism, its capabilities, its investment opportunities and the potential for creating new innovation projects. The desert ecosystem presents its own set of challenges and was one of the environmental concerns that Mauritania aimed to address through its pavilion.

MAURITIUS

Expo subtheme: Opportunity

The Mauritius Pavilion, through its exhibition The Roots of the Future, invited visitors to explore the beauty of the paradise island, experience its cultural diversity and hospitality and unpack Mauritius’s achievements, including constant economic growth, good governance, innovation and its role in linking the world to Africa. After unlocking access to Mauritius by finding it on the world map, visitors found themselves in a space that felt like paradise – calm, harmonic, peaceful and with endless possibilities. In various tropical fruits, visitors discovered the achievements of Mauritius, its hospitality and its excellence across various sectors. Towards the end of the journey, visitors discovered the stories of Mauritian ancestors and learned how Mauritius got to where it is today. The Mauritius Pavilion explored the full gamut of Mauritian heritage, encompassing its history of sugarcane production, its colourful tradition of sirandane riddles and its gorgeous landscapes. Visitors were invited to immerse themselves in the biodiversity of Mauritius’s forests or take a selfie riding a wave in the Indian Ocean. The design of the Mauritius Pavilion was inspired by Mauritius’s beautiful nature and biodiversity as well as the historical importance of its sugarcane production.

MEXICO

Expo subtheme: Mobility

Architect: Capital Engineering Consultants

Mexico’s focus at Expo 2020 was on life, arts, culture and the tradition and features of the nation’s world-famous celebration, Día de los Muertos (Day of the Dead). The Latin American nation’s pavilion showcased the country’s best talents, artists, artisans and performers along with individual pieces of art, archaeological objects and musical instruments. The three-storey pavilion reflected Mexico’s culture, its glorious past and its vibrant and dynamic present with a particular focus on its wonderful resorts, visitor attractions and gastronomic delights. Mexico’s rich, diverse and ancient history was also on display through its exhibition content, including Aztec and Mayan ruins and historical colonial cities. Many of these sites are designated by UNESCO as World Heritage sites, ensuring they will remain protected for generations to come.

MICRONESIA

Expo subtheme: Mobility

The Micronesia Pavilion invited visitors to learn about the attractions and possibilities in these Pacific islands. There is something for everyone, from cultural and historical sites to more adventure-based activities such as diving, snorkelling and fishing. The islands also boast prehistoric archaeological sites, ruins and a series of water canals constructed 800 years ago. While Micronesia occupies a small landmass, its 600 islands are scattered over a vast ocean expanse in the Western Pacific, covering an area five times the size of France. The nation’s islands are grouped into four states – Kosrae, Pohnpei, Chuuk (Truk) and Yap – and the Micronesia Pavilion explained the history and geography of this intriguing region. Potential investors were also able to find out about opportunities in the fishing and tourism sectors, which dominate the region’s economy.

MOLDOVA

Expo subtheme: Mobility

The Moldovan Pavilion featured an overview of the country’s recent history as well as insights into the opportunities it offers to outside investors. From renewable energy and nature conservation, visitors were taken on a journey into the future through a landscape dotted with ancient fortresses left by the many long-dead empires that have marched through Moldova. Moldova is a place with a fascinating history. It is also a country looking firmly into the future, with a talented, hardworking population and a vibrant economic sector. The pavilion content addressed both the challenges and the opportunities available to those interested in investing in something a little off the beaten path.

MONACO

Expo subtheme: Opportunity

Architect: AODA Olivier Deverini

The principality’s diverse national identity was explored through a multi-sensory journey inspired by the Rock of Monaco. This gemlike, polygonal pavilion took visitors on a journey through mirrored exhibition spaces that replicated the sights and smells of the French Riviera. The Garden of Opportunities featured penguin sculptures wearing knapsacks with screens on which the work of the researchers from the Department of Polar Biology at the Centre Scientifique de Monaco was presented. The Art and Culture exhibit showcased Monaco’s strong cultural landscape. In Blue Economy, the pavilion presented research demonstrating the impact of ocean warming and acidification on marine life, as well as research on polar biology and coral-reef ecosystems. In Education, the pavilion showcased several government initiatives to enhance digitalisation. The pavilion was spread over different levels that, just like the maze-like streets of Monaco, are full of surprises. Outside the pavilion, visitors were able to rest on a gentle slope named Chemin de la Porte Neuve, full of typical trees and flowers inspired by the urban landscape of Monaco.

MONGOLIA

Expo subtheme: Mobility

Mongolia is a country with a nomadic culture, one of only a few in the world, and the Mongolia Pavilion’s design was inspired by an inherited, thousand-year-old nomadic lifestyle and how it co-exists with the current and developing urban lifestyle. In the Mongolia Pavilion, visitors learned about the nomadic lifestyle, traditional throat singing and traditional puzzle and riddle games. This included Shagai (ankle bones), a unique Mongolian game, which is played using the cleaned and polished ankle bones of sheep. Visitors also discovered a ger, a Mongolian traditional dwelling with full furniture, and could explore the cultural heritage of ancient Sanskrit and many other artefacts of this ancient culture.

MONTENEGRO

Expo subtheme: Sustainability

Architect: Matija Vukovic

Montenegro lies in south-eastern Europe, at the historic crossroads of East and West. Its spectacular coastline has long been an inspiration to many travellers and was once described by Lord Byron as the “most beautiful encounter between land and sea.” Visitors to the Montenegro Pavilion, Blessed by Nature, experienced the most spectacular sights and sounds of its breath-taking natural resources and tourist attractions while learning more about the investment opportunities in this small country with a thriving vision for a sustainable future. Montenegro was the first country to pledge dedication and commitment to its ecology, demonstrating both awareness of and sensitivity to the unique bond it has with its natural environment. The pavilion was a truly immersive experience which introduced visitors to the country’s natural wonders and exceptional experiences throughout all four seasons, and served as an opportunity to share Montenegro’s development strategies.

MOROCCO

Expo subtheme: Opportunity

Architect: Oualalou + Choi Architects

The Morocco Pavilion enabled visitors to (re)discover the Kingdom starting from its origins. Morocco presented itself through its natural and cultural heritage, its knowhow and its singular talents. Visitors experienced a unique encounter with its population and its values, and had the opportunity to interact with the creativity of its artists and the dynamism of its youth. Through its theme, Legacies for the Future, From Inspiring Origins to Sustainable Progress, the exhibition and the programming offered many opportunities to perceive the strong continuity linking its past, its present and the future that the country is building. The design was inspired by Morocco’s adobe vertical villages. The Morocco Pavilion’s architecture drew its inspiration from ancestral building methods using earth materials. Through a ramp spiralling around a patio, the pavilion and its various exhibition areas offered visitors a unique and immersive experience, and one of the highest vantage points on the Expo site.

MOZAMBIQUE

Expo subtheme: Sustainability

The Mozambique Pavilion, Sustainable Management of Nature: The Best Legacy for Future Generations to Come, showcased the immense natural wealth and potential of the country, charting a course for a sustainable future in two dedicated areas. In Putting the Future First, visitors discovered the country’s lush forests, stunning coastlines and beautiful marine life, as well as a wealth of natural resources. In Future, Past & Present, visitors went on a journey to the past, allowing them to discover the beauty of Mozambique’s nature and see the process by which Mozambique is preserving and enhancing its nature capital. Visitors were then brought back to the present, where they could hear the stories of the innovators and creatives of Mozambique who are actively working towards the promise of the future. A colourful kite installation hung from the ceiling and sustainable artefacts were also on display.

MYANMAR

Expo subtheme: Opportunity

The beauty of Myanmar’s diverse people was highlighted in an exhibition that reflected openness and calm at the Myanmar Pavilion. Designed with an emphasis on creating a welcoming feel, the pavilion inspired visitors towards self-reflection and introspection as narrow passages guided them on an exciting adventure through five zones, which each reflected the incredible beauty of Myanmar. Visitors could also explore a variety of murals, embroidery, textiles and lacquerware integral in Burmese culture. Showcasing Myanmar’s significant culture and deep history and the values of its people, the Myanmar Pavilion incorporated the country’s unique wooden architectural styles. The pavilion was designed by a university student in West Yangon Technological University.

NAMIBIA

Expo subtheme: Opportunity

The Namibia Pavilion was a showcase of the wealth of opportunities offered by the country, from the stunning endless horizon of biodiversity and rich, diverse culture to the depths of its natural treasures in renewable energy, distinctive mineral resources, blue economy, infrastructure, logistics and a manufacturing hub supported by productive human capital. The pavilion endeavoured to engage global tourists, potential investors and general visitors by presenting its natural treasures to the world, such as a suitable climate for renewable energy, unique landscapes, abundant wildlife, marine diamonds and minerals, as well as diverse cultural heritage. Visitors experienced a warm and friendly Namibian welcome that left a memorable legacy in the minds of the visitors.

NAURU

Expo subtheme: Mobility

Nauru is officially the world’s smallest republic and third-smallest state. The island’s pavilion highlighted the country’s mineral wealth and the opportunities that lie within the area of fishing and undersea mining in metals, which are essential for the clean-energy industry. It has been predicted that such undersea mining could be as transformative for the Pacific as oil was for the Middle East. The unique formation of the island’s raised coral atolls makes it less vulnerable to the effects of climate change than many other Pacific nations, placing it in a unique position and creating an opportunity for long-term investment into environmental restoration and infrastructure.

NEPAL

Expo subtheme: Mobility

Showcasing a country where adrenaline-fuelled adventure meets breathtaking beauty and traditional serenity, the Nepal Pavilion revealed both the travel and the business opportunities on offer in the country. Known throughout the world for its rugged beauty and unrivalled scenery, Nepal is the ultimate destination for mountaineers, trekkers and adventure seekers with Himalayan ambitions. The pavilion, Connecting Potentials for Sustainable Growth, invited visitors to stroll through the streets or follow in the footsteps of Buddhist and Hindu pilgrims through the myriad monasteries and temples. Taking visitors on a journey to the birthplace of the Buddha, the Living Goddess Kumari, the holy Hindu temple of Pashupati and the world-renowned mountain-trekking trails through Gurkha and Sherpa villages, the Nepal Pavilion presented a wide array of possibilities for tourists and investors, particularly in hydro-power generation, agroforestry, and mining products and services.

NETHERLANDS

Expo subtheme: Sustainability

Architect: V8 Architects

With the theme of Uniting Water, Energy, and Food the Netherlands Pavilion was designed and developed with a focus on integrated sustainability. The entire structure was built with locally sourced materials that could be repurposed or recycled after the end of Expo. Brimming with sustainable solutions, the pavilion introduced visitors to a miniature world with its own climate system. The pavilion harvested water, energy and food through homegrown innovative technologies, including a cone-shaped vertical farm. This 18-metretall central cone featured a variety of edible greens growing on top of it. Venturing further inside, visitors were able to experience a unique multi-sensory design show that took them on a journey through the closed-loop farm’s wonders, from the water harvested out of thin air to the oyster mushrooms grown on the walls, which could be used for anything from nutrition to clothing and construction.

NEW ZEALAND

Expo subtheme: Sustainability

Architect: Jasmax

The theme for the New Zealand Pavilion was Care for People and Place, with the Maori concept of kaitiakitanga allowing a distant opportunity to present a unique worldview. The core concept of the pavilion was delivered through the story of the Whanganui River, encapsulating the values of kaitiakitanga: care for people and place for future generations. Conceptually, the Whanganui River, recognised by law as a living and indivisible whole with the rights of a person, served as the narrator, reflecting New Zealand’s unique and powerful way to approach sustainability, where people’s wellbeing is intrinsically linked to the well-being of the world around them. The pavilion’s architectural concept was inspired by waka tonga, receptacles made by Maori to safeguard items of considerable intrinsic value. The beautifully carved timber receptacles, which included waka huia and papahou, are important cultural symbols for the protection and maintenance of cultural values and practices.

NICARAGUA

Expo subtheme: Opportunity

The Nicaragua Pavilion showcased the country’s human and natural resources and provided a fascinating window into this remarkable nation. The country has a vibrant entrepreneurial scene and offers visitors and investors a wealth of opportunities. Nicaragua is the largest Central American country and has an equally diverse array of tourist possibilities, including the largest area of primary growth rainforest north of the Amazon, active volcanoes and coastlines of sandy beaches and surf spots. The pavilion content presented Nicaragua as one of Latin America’s true gems. From colourful colonial architecture and stark volcanic landscapes to idyllic beaches and lush rainforests, Nicaragua is a study in contrasts.

NIGER

Expo subtheme: Mobility

The Niger Pavilion presented a country shaped by its Saharan trade routes, creating a fusion of cultures from both Arab and African traditions. The cities along these routes have maintained their ancient charm, providing beautiful and engaging destinations for tourists. Traditional festivals and rituals provide a window into Niger’s beautiful, ancient culture. Home to some of the world’s largest uranium deposits, Niger is keen to build relationships and collaborations with international partners to ensure its continued economic development. As well as highlighting the nation’s key mineral wealth, the Niger Pavilion showcased the unique travel attractions of this Sub-Saharan republic, filled with ancient caravan cities at the edge of the desert. Chief among those attractions are the Neolithic rock art of the Air Mountains and the dinosaur graveyards hiding beneath the dunes of the Ténéré Desert.

NIGERIA

Expo subtheme: Opportunity

The Nigeria Pavilion, Rising in Value, was centred around the values of resilience, hard work and confidence and showcased how these values have given rise to a unique perspective that has created a vibrant country brimming with opportunities. The content represented the abundance of opportunities available in Nigeria through intrinsic and extrinsic values, representing both the values Nigerians have and the values they bring to the world. Visitors walked down the avenues to discover cross-sector stories of opportunity. In Resilience Avenue, they discovered stories of Nigeria’s agricultural sector, resilient stories of farmers and the future of food. In Respectful Avenue, visitors explored a cultural experience showcasing the dignity of Nigeria’s heritage, woven together by 250 ethnic groups. Hardworking Avenue offered a deep dive into the opportunities available in Nigeria’s manufacturing sector, whilst Enterprising Avenue presented the creative and technology sectors propelling the youth and future of Nigeria.

NORTH MACEDONIA

Expo subtheme: Opportunity

North Macedonia’s history is as complex and rich as its modern national identity, influenced as it is by both the Balkan and the Mediterranean regions. Expo 2020 gave this historical nation a chance to tell its story to the world at its pavilion, whose theme was A Home at Every Turn. It highlighted the economic opportunities of North Macedonia, with tourism being one sector driving the country’s future economic development. With its mix of Greek, Roman and Ottoman heritage, North Macedonia combines an ancient history with a beautiful, modern country full of walking trails, lakes and riding opportunities as well as cultural and culinary tours. A variety of experiences are available for visitors to this region, still relatively undiscovered, making it perfect for travellers interested in discovery.

NORWAY

Expo subtheme: Opportunity

Architect: Rintala Eggertsson Architects Column

The Norway Pavilion allowed visitors to explore the deep blue sea, learn about pioneering sustainable ocean solutions and find out about Norway’s seafaring heritage and its focus on maritime activities by taking an interactive journey from beneath the seabed, through the ocean and into space. The pavilion highlighted some of the most pressing environmental issues facing our oceans and showcased cutting-edge innovations and solutions that meet the Sustainable Development Goals within areas like ocean transport, ocean energy and ocean food. The journey through the different levels of the ocean included the seabed with subsea oil and gas, gas pipelines, cables and ocean minerals, as well as the ocean itself, the ocean surface, including green shipping, ocean energy, maritime digitalisation, autonomy and finally satellites, ocean surveillance, environmental and climate monitoring. The pavilion illustrated the importance of the ocean in Norway’s history and cultural heritage and how Norway’s Pioneering Sustainable Ocean Solutions contribute to solving key challenges facing the world today. The pavilion design reflected the blue economy, with wood used for both the exterior and the interior.

OMAN

Expo subtheme: Mobility

Architect: Adi Architect (Omani Office)

Oman’s gift to the world, frankincense, has played a vital and varied role in the nation’s development from ancient times to the present day. The Oman Pavilion paid tribute to this precious resin, with its exterior resembling the tree that produces frankincense. Inside there were five zones detailing the diverse ways in which frankincense has benefited Oman, spanning everything from medicine to food to cosmetics. Both mystical and futuristic, the pavilion took visitors on a journey connecting people and minds across time and place. The Oman Pavilion offered visitors large-scale, high impact experiences and subtle, human-scale interventions using cutting-edge virtual reality and mixed-reality audio-visual content designed, developed and built by teams of Omani SMEs, creatives and innovators. The most vital component of opportunity Oman has is the Omani Human; this can be seen from the content and story narrative, which connected people and minds across time and place, including the talented team of Omanis from different backgrounds and expertise who designed the pavilion, representing the future of opportunities in Oman.

PAKISTAN

Expo subtheme: Opportunity

Architect: Al Jabal Engineering

Pakistan used its pavilion, The Hidden Treasure, to contextualise its civilisation from its ancient origins to the modern day, highlighting the country as home to one of the world’s earliest civilisations, pinpointing its antiquity but also drawing attention to its modern place in the Asia region. From opportunities to explore the nation’s recent planting of one billion new trees, plucking textile threads to create symphonies of traditional Pakistani music or learning about the footballs used for the World Cup (made in Pakistan since 1970), the pavilion offered countless unique experiences. The structure was a bespoke commission by internationally renowned Pakistani artist Rashid Rana, whose vision was for the pavilion to be a moving work of singular artistry and, possibly, the world’s largest kinetic sculpture. The pavilion’s façade was enveloped in a kinetic skin of reflective metal plates with changing colours designed to breathe and undulate with the changing light and wind through the day.

PALAU

Expo subtheme: Mobility

At the Palau Pavilion, visitors were guided through the country’s history, from independence to its future economic potential in areas like sustainable tourism. Comprising more than 200 volcanic and coral islands, many of them surrounded by a single barrier reef, the northern-Pacific nation of Palau has been described as magical, with scenery that ranges from almost impenetrable jungle to white sandy beaches. Divers and snorkelers have known about Palau for a long time, with its clear waters and UNESCO-listed coral reefs a popular destination for adventure-minded tourists.

PALESTINE

Expo subtheme: Opportunity

Architect: Wanders Werner Falasi

The Palestine Pavilion offered an innovative way to experience this deeply historic land. With imaginative exhibits that individually engaged each of the body’s five senses, the pavilion provided the best way to experience everything Palestine has to offer, through a sensory cultural tour like no other. The Palestine Pavilion experience began with an elevator ride which doubled as an immersive simulation of rising high above the bustling streets of Jerusalem. Visitors were able to see the sights of Palestine, inhale its aromas and taste its delicious cuisine, and don a virtual-reality headset to feel the whole experience come together.

PANAMA

Expo subtheme: Mobility

Panama is known as a bridge and gateway to the American continent and beyond. Its natural history has influenced mobility ever since the Isthmus of Panama emerged from the sea. Its natural connection in the American continent, and geographical position, make the country unique, since it has allowed people, animals and cargo to move in a more efficient manner through Panama, making it a catalyst for change. With the evolution of technology, the country has also transformed into a connector of data thanks to the seven submarine fibre-optic cables that make it the information highway of the Americas. Displayed inside the pavilion was a timeline, starting from the distant past to modern times, through future development with multimedia visual and auditory content throughout the pavilion to engage visitors’ senses and with as little single-use material as possible. Visitors were also able to enjoy a virtual reality simulated experience of a journey through the Panama Canal.

PAPUA NEW GUINEA

Expo subtheme: Sustainability

Developing the “PNG brand” was at the heart of Papua New Guinea’s mission during Expo 2020 and the Papua New Guinea Pavilion was committed to the key priorities of the government by encouraging trade and investment in the country along with broadening international recognition of the region. Expo 2020 Dubai marked the first time Papua New Guinea had its own pavilion designed to specifically promote the country at a World Expo. Papua New Guinea has one of the most diverse cultural and linguistic landscapes in the world, with 25 per cent of the world’s known languages spoken there. The country remains shrouded in mystery as the possible site of Amelia Earhart’s last flight, and the disappearance of Michael Rockefeller in 1961, cementing its place in the popular imagination as a land of untamed wilderness. Natural beauty combined with these modern mythologies and unique cultural makeup makes Papua New Guinea a destination that continues to attract investors and tourists.

PARAGUAY

Expo subtheme: Mobility

The Paraguay Pavilion was focused on connecting water, energy and mobility. In particular, it detailed the strategic potential of water in the country in relation to the generation of renewable energy along with the nation’s connectivity to the world via its rivers, as well as its focus on food production. Paraguay produces 100 per cent of its electricity from renewable sources, making it perfectly placed to lead into the climate-focused future. The pavilion also highlighted the country’s cultural richness, its commitment to sustainable development and the business opportunities the country offers.

PERU

Expo subtheme: Mobility

Architect: Habitare

The Peru Pavilion housed an exhibition of products related to agro industry, fishing, bio-trade, wood products, decorative items, handicrafts, alpaca fibre products and blends, cotton products, chocolate, specialty coffees, pisco and many other uniquely Peruvian products. Visitors were also able to discover Peruvian superfoods and learn more about one of the most biodiverse countries in the world. Designed as a personal journey towards the knowledge of Earth (Pachamama), the pavilion showcased how Peru’s great cultural and biological diversity, as well as its ancestral wisdom, creativity and innovation, have, are and will continue to contribute to a better future.

PHILIPPINES

Expo subtheme: Sustainability

Architect: Royal Pineda, of Budji + Royal Architecture + Design

Designed to resemble a coral reef, or Bangk’ta, the natural, organic shape of the coral reef drew visitors to the Philippines Pavilion into defined, free-flowing, open spaces, reflecting how Filipino culture embraces openness and meaningful encounters, and is connected around the world by travel, migration and technology. Unexpected visual and physical experiences delivered engaging information about the Philippines in the sequence of organic spaces. Bangk’ta, the reef, perfectly communicates the Filipinos’ embrace of permeability in spatial and social systems, the passion for creating interfaces and the genius at cultural sustainability. The spaces were audibly connected by the avant-garde music of National Artist Ramon Pagayon Santos. Using a musical structure informed by pre-colonial Philippine music and thus creating a soundscape with traditional instruments, the pavilion score delivered the visitor to hypnotic aesthetic spaces, while the architectural interiors expanded the visitors’ imaginations.

POLAND

Expo subtheme: Mobility

Architect: WXCA

The tree-like structure of the Poland Pavilion, which referenced the large-scale migration of birds from Poland to the Arab world, explored the nation’s diverse global connections, as well as its role as a leading producer of goods. Poland: Creativity Inspired by Nature was a complete story consisting of five sections, each of them relating the concept of mobility to people, ideas, culture or technology. In particular, the Polish Table multimedia art installation was a welcoming experience that brought people together in an intuitively playful, unifying and visually rewarding way, highlighting the diversity of Poland. A kinetic birds structure was another unique feature, with movement and interaction from visitors influencing the sculpture and the general atmosphere of the pavilion.

PORTUGAL

Expo subtheme: Opportunity

Architect: Saraiva + Associados

The Portugal Pavilion, A World in a Country, highlighted the human spirit through the diversity and inclusiveness of its people, reflecting the country’s culture of creativity and innovation, and revealing an ecosystem of great opportunities. Vivid and dynamic images of faces and positive micro-facial expressions promoted the idea of welcoming and represented the visitors’ first official greeting. A variety of digital and analogue experiences engaged visitors with Portugal’s historic landmarks, heritage and Arab connection, music and sound, and art and crafts. Visitors were also able to interact and learn more about the main themes of Portugal’s participation, including aerospace, blue economy, marine and water conservation, entrepreneurship, history and culture, renewable energy, science, tourism and hospitality. The structure of the pavilion comprised straight-line architecture, urban art, and a restaurant terrace with a view over Jubilee Park.

QATAR

Expo subtheme: Sustainability

Architect: Paradigm & Partners

Qatar is a vibrant, forward-looking Gulf country with a young, highly educated population. From the arts to medicine, Qatar has made its mark on the region, and the Qatar Pavilion showcased the country’s progress across a range of sectors. Qatar’s capital, Doha, is home to a world class modern skyline, hotels, museums, a traditional souk and a growing art and culinary scene. Visitors to the pavilion could also explore Qatar’s past, present and future with a number of immersive exhibits. Traditional practices such as falconry, pearl diving and camel racing were on display, allowing visitors to connect with these aspects of Qatari culture. Qatar’s presence at Expo 2020 showcased the country’s ambitions for the future while simultaneously highlighting its deep connection to the traditional practices of its past.

ROMANIA

Expo subtheme: Sustainability

Architect: Cumulus Architecture

The Romania Pavilion highlighted the country’s sustainability potential and capacity for innovation across the main theme, New Nature, rediscovered through revolutionary technological advancements. Reflecting on the close relationship between Romanians and nature, and promoting sustainable economic growth and scientific innovation, the theme also explored the country’s rich culture and history. Visitors received short, precise information about Romania and through QR codes, were redirected to a website where they could contextualise parts of the exhibition and explore further. The aim was to stay engaged with Romania even after the visit was finished. Visitors were invited to taste and compare mineral waters from the Carpathian Mountains or take part in a virtual tour of Romania’s many protected areas. Visitors could contribute to the country’s future by bringing ideas to life at the Connecting Minds workshops hosted in the pavilion.

RUSSIA

Expo subtheme: Mobility

Architect: Sergei Tchoban, of SPEECH

Russia has always been an infinite source of great creative minds, inventors, artists and musicians who have come into this world over the course of several centuries. From the Russian writer Tolstoy, the Russian scientist Mendeleev and the artists of the Russian avantgarde art scene Kandinsky and Rodchenko right to the famous engineers Sikorsky and Korolev, they all created something we cannot imagine our lives without. How do we find our places in the world? How can we better understand each other despite our differences? How will we connect people and minds without moving them physically? The Russia Pavilion helped visitors answer these questions and gave them insight into how the country sees the future. The main objective of the pavilion was to showcase five cross-cutting ideas: Theme of Knowledge; Theme of Creation; Emotional Topics; Social Themes; and Cultural Themes. The pavilion was built as a circular exterior, with colourful horizontal lines, almost resembling threads, surrounding the pavilion.

RWANDA

Expo subtheme: Opportunity

Today, Rwanda’s people are creating Africa’s tomorrow, refashioning its narrative and in the process becoming a beacon of hope and model of African progress. The content of the Rwanda Pavilion, Remarkable Rwanda, reflected the country’s story of transformation. In ‘Dusk—The King’s Palace’, visitors entered a space that used mood lighting and was inspired by the Kings Palace. Here they discovered pre-colonial Rwanda and the rich cultural heritage of the country. In ‘Night’, visitors went on a brief but powerful walk through the dark times of Rwanda, with a star installation acting as an ode to those who lost their lives. In ‘Dawn’, the homegrown solutions that helped move the country forward were presented in a lush and beautiful natural environment full of trees and beautiful scenery, and in the final area, ‘Remarkable Day’, visitors discovered the innovations that have propelled the country forward to become a model for African progress and a beacon of hope.

SAINT KITTS AND NEVIS

Expo subtheme: Sustainability

At the Saint Kitts and Nevis Pavilion, visitors found themselves in a vibrant natural environment while exploring a rich cultural heritage through beauty, food and music. Visitors were exposed to innovations and experiences unique to the twin-island federation, including cultural entertainment and culinary delights. The light reflected by the mesh ceiling created an aquamarine atmosphere, creating the sensation of walking underwater. Visitors experienced one of the most traditional events in the islands, Sugar Mas, with interactive displays showcasing traditional costumes worn during the festival, as well as traditional dances. Visitors were invited to enjoy the calm scenes of an island paradise through a multi-sensory experience. Each zone offered a completely different aesthetic and induced a range of emotions, from curiosity to awe and excitement and finally to relaxation and happiness.

SAINT LUCIA

Expo subtheme: Opportunity

The Saint Lucia Pavilion was a showcase of the country’s breathtaking biodiversity, natural wealth and brilliant people, as well as its development in eco, heritage, culture, health and wellness tourism, zero waste/circular manufacturing and blue economic development. The pavilion contained archaeological artefacts, three dimensional models, sculpture pieces, traditional Saint Lucian artwork, paintings, brochures and books, taking visitors on a journey that chronicled Saint Lucia’s history, from the first settlers, the colonisation of the island by European settlers and the introduction of African slaves, to Saint Lucia becoming an independent nation, the post-colonisation period, the production of two Nobel Laureates; and its becoming a leading tourist destination in the Caribbean region.

SAINT VINCENT AND THE GRENADINES

Expo subtheme: Opportunity

Saint Vincent and the Grenadines offers visitors an ideal Caribbean destination for relaxation or adventure. Reflected in the pavilion’s visitor experience, the country’s natural beauty and rich culture came to the fore, invoking authentic experiences including the public market in Kingstown and the St. Vincent Botanic Gardens, the oldest in the Western Hemisphere. Still relatively unknown as a destination, it is perfect for travellers who prefer their privacy. One of the Caribbean’s main sailing destinations, Saint Vincent and the Grenadines is a luxury tourism hub, taking advantage of the island’s natural beauty and sailing conditions.

Expo subtheme: Opportunity

The Samoan traditional way of life, Fa’a Samoa, was at the heart of the pavilion, demonstrating how tradition meets innovation by showing visitors how the country is securing a sustainable future for tomorrow by nurturing its beautiful environment of today. Everyone looks forward to new beginnings, a chance to set our lives on a better path. What if this opportunity welcomed you with open arms every day? This is what it means to live in Samoa, a country that is first in the world to greet the sunrise. While the equatorial islands of this volcanic nation boast the turquoise waters and fish-filled reefs of a typical tropical paradise, their interiors reveal a very different terrain, full of luscious tropical forests, breathtaking lava fields and cratered landscapes. All of the Pacific nation’s gifts were on display in the Samoa Pavilion, and visitors were invited to experience the natural beauty and island hospitality first-hand.

MARINO

Opportunity

The San Marino Pavilion introduced the opportunities on offer in this micro-state. San Marino is surrounded completely by Italy but is actually the oldest sovereign state in the world. Its medieval walls and UNESCO World Heritage site designation guarantees the history of this unique republic will continue to inspire travellers. The pavilion’s futuristic laboratory theme was designed by the students at the University of the Republic of San Marino and reflected a new vision for the nation, full of hope and opportunity. Featuring a reproduction of the world-famous Domagnano Treasure along with exhibitions on tourism, the highlights of the San Marino economy and the commercial opportunities that exist in the state, the pavilion guided visitors through the country’s past, present and future.

SAMOA

SAN

Expo subtheme:

SÃO TOMÉ AND PRÍNCIPE

Expo subtheme: Mobility

Africa’s second-smallest nation consists of two volcanic islands nestled in the Gulf of Guinea. It is a place of lush rainforests punctuated by spectacular rock formations and home to a myriad of wildlife. The country’s pavilion at Expo 2020 focused on São Tomé and Príncipe’s efforts to maintain harmony between nature and society and ensure environmental conservation in the pursuit of socioeconomic development. Eco-tourism forms a large part of the tourism sector on São Tomé and Príncipe, with its natural beauty and sparse population making it an ideal location for travellers interested in remote, unspoiled nature. The São Tomé and Príncipe Pavilion drew attention to the efforts of the country to maintain its ecological balance while encouraging tourism and growth in the economy.

SAUDI ARABIA

Expo subtheme: Opportunity

Architect: Boris Micka Associates

The Saudi Arabia Pavilion drew on the Kingdom’s renowned tradition of hospitality and was an open invitation to explore the country’s rich heritage, diverse people, vast opportunities and natural wonders. Under the title, The Sky Is the Limit, Saudi Arabia developed an architectural landmark, with the innovative façade of the building rising five storeys. The base of the structure represented modern Saudi society with its deep-rooted history; as it soared skyward, it symbolised the Kingdom’s limitless ambitions. Fusing architecture with digital technology, it was awarded an LEED version 4 Platinum rating from the U.S. Green Building Council (USGBC), placing it among the most sustainable designs in the world. In addition, the pavilion holds three Guinness World Records: the largest interactive lighting floor, with around 8,000 LED lights; the longest interactive water feature at 32 metres; and the largest LED mirror-screen display at 1,240 sqm. Upon entering the pavilion, visitors were greeted by a digital fountain and the Heritage Path, which took the rider through some of the country’s most significant historical locations. They were then transported to the country’s promising future on an escalator surrounded by 2,030 crystals—representing Saudi Vision 2030— revealing its long-term national transformation plan. The highlight of the exhibition was the Vision space, a floating virtual sphere almost 30 metres in diameter.

SENEGAL

Expo subtheme: Mobility

Senegal is a heady mix of colourful architecture, UNESCO World Heritage sites, diverse landscapes and a deep, rich culture. The Senegal Pavilion, called Senegal: On the Road to Emergence, showcased the country’s history, traditions and dynamic multilingual population, as well as its major initiatives in the development of mobility of people, goods, services and data. The pavilion also presented the country as a gateway to Africa and a land of hospitality with opportunities to do business, and highlighted major projects in the development of mobility of people, goods, services and data and the latest progress in the fields of mobility through its airports, ports, highways, roads and communication technologies. The Senegal Pavilion was also an opportunity for visitors to learn about the country’s place in Africa, its ambitious future plans and how it has become one of Africa’s most innovative countries.

SERBIA

Expo subtheme: Mobility

Architect: A3 Architects

The Serbia Pavilion explored the themes of digital connectivity and virtual and augmented reality, enabling visitors to connect with each other while learning about Serbian culture, art, history, scientific and economic achievements, innovation and sport through the latest interactive digital technologies. Visitors enjoyed an introduction to 7,000 years of Vinca culture, which witnessed the first time that humanity congregated in cities, sparking remarkable advances in metallurgy, ceramics, construction, trade, mass manufacturing and peaceful coexistence. It was followed by stories of the most important Serbian scientists, such as Nikola Tesla, Milutin Milankovic and Mihajlo Pupin. After the history of ideas was the future of ideas, where today’s most innovative companies presented their achievements in the fields of VR, AI and blockchain. The last area was the experience exhibition, where visitors interacted with numerous tourist destinations in Serbia, played games and participated in virtual events, panels, conferences and shows. By entering the pavilion, visitors became digital humans represented as avatars, exploring the multilevel metaverse of events and exhibitions, meeting other avatars and interacting with them in real time.

SEYCHELLES

Expo subtheme: Sustainability

Taking visitors on a treasure hunt, the Seychelles Pavilion showcased the natural beauty and history of the islands, the steps being taken to protect it, and the opportunities for visitors to take part in their preservation. Conservation efforts were also a focal point of the content, highlighting blue-economy initiatives. The collaborative nature of the Seychelles Pavilion was inspired by a Pecha Kucha talk on integrating global sustainable development goals in art and design curriculums, and welcomed Zayed University’s visual-arts graduate Rawdha Al Ketbi, who developed a thought provoking sustainable concept by utilising plastic bottles to visualise fish. These have been combined with fish sculptures created from the plastic waste collected as part of the Aldabra Clean Up Project, creating a powerful artistic expression by both the UAE and Seychelles that sheds light on the increasing problem of plastic pollution in the oceans.

SIERRA LEONE

Expo subtheme: Opportunity

The Sierra Leone Pavilion was central to the country’s plans to lay the foundations of development and prosperity. For many, the country is one of West Africa’s best-loved destinations, with endless beaches rising from the Atlantic seas and leading travellers towards an interior with rain forests and national parks sheltering endangered species. Expo 2020 provided the country with the opportunity to open a window into this fascinating country, with the pavilion content focusing on opportunities for growth and investment, while simultaneously bringing its tourism potential to a global platform. Visitors to the pavilion were invited to discover what makes Sierra Leone a perfect destination for business, travel or leisure.

SINGAPORE

Expo subtheme: Sustainability

Architect: WOHA

Nature. Nurture. Future. The lushly landscaped, net zero-energy Singapore Pavilion showcased how Singapore has overcome physical limitations to become a green, liveable and resilient city of the future. Three large modular cones formed the centrepieces of the Singapore Pavilion, with the Rainforest Cone containing a verdant rain-forest installation, the City Cone housing an immersive multimedia show that told the story of how Singapore transforms limitations into opportunities, and the Flower Cone a kaleidoscopic display of orchids and lights that symbolised creativity and innovation. The first and third cones were inverted to create an interesting valley-like spatial experience, allowing people to meander, wonder and ponder. With plenty of rest areas for visitors, the Singapore Pavilion was a place for respite and relaxation. The Canopy Walk connected the three cones to create an experiential journey amongst the trees and was capped with a hanging garden of draping vines, re-creating the atmosphere of the lush tropical urban landscape of Singapore.

SLOVAK REPUBLIC

Expo subtheme: Mobility

Architect: Ivan Kulifaj

The Slovak Republic Pavilion, named Motion of the Future: Hydrogen and Aerospace, was focused on the presentation of innovative and sophisticated technologies in various segments of mobility with an emphasis on hydrogen technologies, aviation and aerospace. The concept emphasised innovative forms of propulsion, focusing on hydrogen propulsion as the fuel of the future. Visitors enjoyed a rotating exposition, which presented the topics of automotive, electro-mobility, smart city, cyber security, power engineering, science and research, sustainability, women, youth, health, tourism and travel. The Slovak Pavilion also provided exploration through interaction but also well-being through arts and virtual environments. Playout sequences created an atmosphere of a living building, and visitors discovered a country of unique stories, beautiful landscapes and enormous technological potential. The pavilion was an immersive 360-degree adventure showcasing the path of a unique country with ancient and mediaeval history taking the road from tradition to fusion technology and future mobility.

SLOVENIA

Expo subtheme: Sustainability

Architect: Magnet Design Studio; Robert Klun and Studio Pirss; Sandi Pirš Kotnik

Slovenia is the first country in the world to enshrine the right to drinking water in its constitution, also achieving the proclamation of World Bee Day at the United Nations in 2017. These are parts of the story of a country where concern and respect for nature and the well-being of the human being come first. A tour around the pavilion, named The Floating Green Oasis, mimicked a tour around Slovenia, with images of sports stars, natural pearls, futuristic scientific achievements, archaeological heritage and economic innovations. The Slovenia Pavilion was created with renewable materials and built in a traditional style. The plantings were supplied with an intelligent technology of a hydration and mineralisation system throughout the duration of the exhibition. The oval structure of the pavilion was covered with a wooden structure in the form of a traditional wooden sieve. The entrance path featured water basins, to emphasise the importance of freshwater conservation for human existence. The structure also made innovative use of glass, steel and water to give visitors the impression they are surrounded by a forest suspended in the air.

SOLOMON ISLANDS

Expo subtheme: Opportunity

The Solomon Islands Pavilion focused on building new relationships in the areas of trade, investment and tourism, displaying the natural beauty of the volcanic Pacific islands and highlighting its diverse natural attractions and authentic tourist experience. The six large islands and 900 small islands that make up the country offer one of the most diverse destinations and populations any traveller is likely to encounter. Showcasing a land of breathtaking beauty consisting of flourishing rain forest, coral-ringed beaches and smouldering volcanoes, the pavilion presented both the travel and the business opportunities on offer.

SOMALIA

Expo subtheme: Opportunity

The Somalia Pavilion captured the ancient culture, hopes, aspirations and innovations of the Somali people. Nestled in the Horn of Africa, Somalia boasts vital natural resources, including gas, petroleum, fisheries and an abundance of renewable energy resources and more. The Somalia Pavilion also showcased the many investment opportunities that exist in the country and engaged visitors with both the historical and the modern facets of its culture, drawing attention to its ancient history along with modern opportunities for investment. Somalia possesses historical sites, beaches, mountain ranges, national parks and waterfalls, making its natural beauty one of its distinguishing features.

SOUTH AFRICA

Expo subtheme: Opportunity

Architect: MultiChoice Group

South Africa’s pavilion was a space that elevated the concept of innovative industrialisation centred on the values of ubuntu, which ensures that growth and development is human-centred and sustainable. Visitors experienced the excellence of South Africa through visual arts, crafts, performing arts, music, fashion and design, technology and innovation, seeking to draw attention not just to its well-known natural attractions but to the possibilities available to investors in its modern economy. With its heady mix of adventure, wildlife and lush landscapes, South Africa is known the world over for its richness of opportunity, culture and history. This unique blend of history and modernity was recounted at the South Africa Pavilion, where visitors could learn about the country’s vibrant economy and future potential, as well as its impressive natural resources.

SOUTH SUDAN

Expo subtheme: Opportunity

The South Sudan Pavilion, Through the Lens of Opportunity, showcased the country’s unlimited potential, breathtaking landscapes and wildlife and encouraged the world to see South Sudan differently. The pavilion painted a complete picture of South Sudan’s unity, freedom and progress, as well as its abundant natural resources and vibrant and colourful culture. The content created its intended effect in many different ways; from entering a seemingly blank space to discovering content layered through optical illusion or technology. The visitor journey was spread across three parts. The first was designed to teach visitors about South Sudan’s rich cultural heritage. The second part was about opportunity, with a unique tripod lens activation enabling visitors to experience the millions of opportunities available in South Sudan, from tourism to agriculture. The final part of the journey explored South Sudan’s history through photography and poetry. Styled partly as a photography exhibition, the pavilion invited visitors to take photos and hang them for display. These engagements create a connection between the visitors and South Sudan that evoked emotions and created actions.

SPAIN

Expo subtheme: Sustainability

Architect: Temperaturas Extremas Arquitectos, Amann-Canovas-Maruri

The Spain Pavilion housed two complementary thematic areas. The first, Flashes, was a place for meeting and activity, where some of Spain’s most important contributions to global culture were summarised and the historical link of Spain with Arab culture was highlighted. Visitors passed through different spaces providing graphic, artistic and technological stands based on the themes. They also enjoyed an interactive and artistic installation in the atrium. The second area, The Tree of Life, was a large audio-visual installation which reacted to visitors’ opinions and worked as a collective intelligence thermometer. Visitors seeking a Spanish-style break could find small urban squares scattered throughout the pavilion, where they could chat over coffee and enjoy shopping. These spaces also linked to the exhibition area, ensuring that the programme of entertainment connected with a wide audience. An art installation led to the theatre, where a fantastic story of collaboration was displayed. Visitors could also venture underground into the basement space and encounter a wide range of thought-provoking exhibits that focused on how Spain is pioneering new education methods and fostering entrepreneurship.

SRI LANKA

Expo subtheme: Opportunity

The Sri Lanka Pavilion showcased the value of adaptability and the country’s ability to transform challenges into opportunities. From local industries to human capital, Sri Lanka has strong capacity as a partner in trade and tourism. The pavilion design was led by University of Moratuwa students along the theme of water. Using digital screens to run informative videos, visitors could learn about the different best practices from various sectors in Sri Lanka including how tea is made, from leaf to cup, whilst enjoying a taste for themselves on their journey through the pavilion. The key point of the pavilion journey was to inform the visitors about the attractions in Sri Lanka, covering culture and heritage, preserved ecosystems, spiritual abodes and more.

SUDAN

Expo subtheme: Mobility

Architect: Sara Elhussein

The Sudan Pavilion immersed visitors in authentic cultural experiences, including rare tribal dances that have never been seen before outside of Sudan. In addition to the cultural aspects of the experience, the exhibition offered potential solutions to a host of global problems in the fields of agriculture, agribusiness, industry and mining. The visitor’s journey began at the pavilion’s exterior, which portrayed the past and future of Sudan and featured platforms with Nubian symbols depicting the country’s cultural diversity, ancient history and waves of recent change. The central courtyard of the pavilion, with a carved map of Sudan and water streams depicting the River Nile, reflected the essence of Sudanese life. The contemporary design of the pavilion was inspired by the Nubian house known for its environmentally friendly features. The pavilion’s “Inventions and Innovations Room” featured products and solutions from government, private, educational institutes, individuals, start-ups and SMEs.

SURINAME

Expo subtheme: Sustainability

The Suriname Pavilion offered a sensory experience taking visitors from north to south, exploring the power of diversity. Visitors discovered that Suriname is an oasis of opportunity, where people and nature co-exist in harmony and learned about Moksie Patu, which means “everything in one.” They took a journey from the city to the mountains, and experienced unique sounds, music and poetry, walking through a shimmering waterfall to explore the dark jungle while discovering diverse natural environments. The main transportation method from the north of the country to the south is via water, which was highlighted by the transformation of one of pavilion’s zones to create the feeling of travelling through a body of water into a waterfall. Pavilion visitors could also take a night walk through the jungle and listen to the sounds of indigenous animals.

The five senses were engaged with the aid of special effects and multi-coloured string curtains. Individual moments in the pavilion emitted a sense of privacy and solitude, as each visitor embarked on their own adventurous journey through the varied landscape of Suriname, while listening to sounds of the city or nature.

SWEDEN

Expo subtheme: Sustainability

Architect: Alessandro Ripellino

The Sweden Pavilion presented the forest as a metaphor for cocreation, providing an opportunity to stroll through paths flanked by wooden trunks and learn how Sweden is building smart cities, developing the next generation of travel, innovating life sciences and developing a bio-circular economy. It demonstrated how the biocircular economy offers a framework for using renewable natural resources to manage land, food, health and industrial systems, with the goal of achieving sustainable well-being, and relies on advanced technology and innovation as well as traditional knowledge to succeed, and biodiversity to drive it. Visitors experienced co-creation with leaders in smart and digital industries and learned how open, innovative and transparent societies are built. They also explored life in the forest and enjoyed a Swedish coffee break.

SWITZERLAND

Expo subtheme: Opportunity

Architect: OOS, Bellprat Partner, Lorenz Eugster

The Switzerland pavilion, Reflections, presented itself with an iconic temporary structure, inspired by Bedouin tents. The giant mirrored façade and the red carpet served as a spectacular eye-catcher. Inside, as visitors crossed a sea of fog, Switzerland’s breathtaking nature came into view. The Switzerland Pavilion offered a unique encounter with Switzerland and inspired visitors to act for a better world with the pavilion hosting temporary exhibitions highlighting opportunities for innovation and entrepreneurship, as well as a series of activities throughout the duration of the Expo. Also taking advantage of its world-renowned reputation for Swiss chocolate specialties, the pavilion café and rooftop terrace added an element of hospitality to Switzerland’s pavilion experience.

SYRIA

Expo subtheme: Mobility

Architect: XYZ Designers

The Syria Pavilion showcased a rich civilisation that has laid the foundation of the connections of the modern world. The pavilion includes seven key experiences: Together Zone presented the creative idea of a pavilion built by all Syrians. Characters and concepts overlapped to give the feeling that all are alike and interconnected.

First Alphabet highlighted one of the most important phases in the development of humanity, writing, in which the Syrians contributed greatly through the development of early writing systems and the first alphabets, including the Ugaritic alphabet. All this began with a clay tablet smaller than 10 centimetres, which visitors could see suspended in space. Pioneers of Agriculture introduced the first agricultural societies that developed in Syria nearly 15,000 years ago.

First Music Note embraced and addressed the universal language of music in an interactive cultural experience. Visitors were introduced to the oldest musical notation known to mankind, the “Hurrian Hymn,” discovered in Ugarit, dating to around 1,400 BCE.

TAJIKISTAN

Expo subtheme: Sustainability

The Tajikistan Pavilion highlighted water and its inextricable link with economic, social and environmental issues, and spotlighted the country’s initiatives using water for the promotion of health and nutrition, gender and economic development. The pavilion was designed in accordance with the main theme, Water for Sustainable Development, using elements of national architecture and nature photography from Tajikistan. In the centre of the pavilion was a waterfall against the background of mountains; whilst in the family area at the entrance was a national tapchan bed handmade of wood. Also in the pavilion were models of hydroelectric power plants, power lines, a plant for the production of bottled water, models of wild and unique animals of Tajikistan, mineral stones and samples of agricultural and industrial products. The main models in the pavilion demonstrated the harmony of humans with nature, using the source of life – water.

TANZANIA

Expo subtheme: Mobility

Architect: Alessandro Ripellino

The Tanzania Pavilion, Ready for Take-off, explored the country’s efforts to build an efficient and favourable environment where industries can thrive. The pavilion took visitors through various vantage points so they could experience Tanzania’s beauty and potential. At the start of the pavilion journey, visitors were invited to “fly over” Tanzania before “walking” through the streets of Dar es Salaam. This multi-sensory journey invited visitors to experience the city in its full extent. In the next zone, visitors moved further away from the city, towards natural landscapes and were able to sit back and enjoy a virtual safari. In the final zone, visitors were introduced to the people of Tanzania. Here, they found displays of men, women and children with different backgrounds and skills – the drivers of the future.

THAILAND

Expo subtheme: Mobility

Architect: Index Creative Village

Visitors to the Thailand Pavilion experienced mobility of the future through the nation’s digital infrastructure and creative advances in the fields of transportation, logistics, digital connectivity and personal mobility. Inspired by Thailand’s iconic welcome flower garland, the pavilion also presented the nation’s warm hospitality and unique culture, traditions and natural beauty. A curtain of 500-plus woven artificial flowers covered the outside of the pavilion. The exhibition told the story of Thailand’s mobility from the past, present and future, in four parts. The first hall was the starting point of the story, where visitors were introduced to the development of Thailand’s mobility through a digital experience where art installations represented the nation’s historical and cultural heritage. The next hall took visitors to Thailand 700 years ago, when Thai hospitality was introduced to the world for the first time. Then, to the future: with 360-degree panorama screens and multimedia and special effects showing the viewpoint of a drone taking visitors to see the future of Thailand.

TIMOR-LESTE

Expo subtheme: Opportunity

The Timor-Leste Pavilion aimed to attract more people to explore the country’s potential, from tourism to investment opportunities. Tourism in Timor-Leste means discovery – of the people, of the land and of an organic way of life, filling its place as the country’s thirdlargest economic sector after natural resources and agriculture. Timor-Leste’s most famous handicraft is tais (traditional hand-woven fabrics), many of which are sought by serious collectors. Timor-Leste is also known for its organic products such as coffee, spices, vanilla, candlenut, coconut oil, turmeric, chilies and pepper. Its traditional carved wooden statues are unique in Asia-Pacific. The pavilion interior reflected the traditional “totem house,” a blend of direct and static displays, along with videos sharing the story and the beauty of Timor-Leste.

TOGO

Expo subtheme: Mobility

The Togo Pavilion showcased some of the country’s most notable start-up achievements and inventions in sectors such as digital and technology. Among the projects on display was the CIZO rural electrification project, which was highlighted under the slogan On y Va (“Let’s Go”). Togo’s message was one of reaching out to the world to build understanding and collaboration and its pavilion highlighted its dedication to maintaining growth and fostering investment in both its economy and its people.

TONGA

Expo subtheme: Opportunity

Tonga: The Last Kingdom of the Pacific took visitors on a magical journey of learning and discovery. Visitors were invited to experience the magical nature of the last kingdom through the eyes of a child and have an unforgettable encounter with the environment. The Earth Is My Friend was a children’s journey of learning and discovery on how to care for the Earth. In the Talking Forest, flying birds, beautiful butterflies and other Tongan animals were projected magically across the space. In Secrets of the Islands, visitors met the animals of Tonga hidden in a magical talking forest. Let’s Go Swimming was a multisensory experience where visitors encountered Lei the whale and other sea animals.

TRINIDAD AND TOBAGO

Expo subtheme: Mobility

With the country’s economy buoyed by substantial oil and gas reserves, the natural beauty of Trinidad and Tobago can sometimes be forgotten. The nation’s pavilion sought to address this by promoting both the existing economic strengths of this twin-island republic and the future potential of its breathtaking attraction for travellers. The Trinidad and Tobago Pavilion faithfully documented this wonderful nation’s current and future economic potential, acting as a platform for interested parties and potential partners, and offering information and inspiration.

TUNISIA

Expo subtheme: Opportunity

Architect: Noaf Interiors

The Tunisia Pavilion, Inspiring Youth, Promising Future, reflected Tunisia and the UAE’s shared goal of improving youth education through the “Arab Reading Challenge” launched in October 2015, the world’s largest project aimed at encouraging more Arab students to read. Alongside those goals relating to youth education, the Tunisia Pavilion told the story of the country’s remarkable history and natural beauty, which stretches beyond the sun, sand and sea holidays for which it is already known. The visitor journey began with a sensory experience that told the story of Tunisia’s diverse and rich culture through art and calligraphy. The pavilion also examined Tunisia’s more modern ambitions, providing information and a platform for investors.

TÜRKIYE

Expo subtheme: Sustainability

Under the theme of Rising for a Sustainable Future, the Türkiye Pavilion invited visitors to embark on a mesmerising journey through the beauty, nature, unique history and cultural richness of the country. Various exhibits showcased its latest innovations, outlining Türkiye’s status as a touristic, educational, and medical destination and highlighting its investment opportunities across a range of sectors, including automotive, construction, logistics, aviation and tourism. Featuring gastronomy, handicraft workshops and live performances of traditional dance and music, visitors were able to experience the best of Türkiye’s culture and heritage, while a virtual, interactive experience took them on a journey through its seven regions.

TURKMENISTAN

Expo subtheme: Mobility

Architect: Tekmil

Located between the Arab and Western worlds, the vast Central Asian nation of Turkmenistan has been a crossroads of cultures since the days of the Silk Road. The Turkmenistan Pavilion offered a wealth of technology-driven exhibits showcasing the best of Turkmenistan’s culture, natural wonders and products. The exterior design drew inspiration from traditional yurts, handcrafted carpets and Akhal-Teke horses. The pavilion façade provided an awe-inspiring sight, with a 50-metre LED screen that spanned one entire side of the pavilion. In addition, the majesty of the Akhal-Teke horses was experienced through an interactive hologram.

TUVALU

Expo subtheme: Mobility

A nation of nine islands in the South Pacific, Tuvalu is a Polynesian idyll of stunning natural beauty – pristine beaches, crystal-clear waters, rainbow-coloured coral and lush landscapes. Its beauty is matched by the friendliness of its people: warm, welcoming and more than happy to inform visitors curious about this tiny island nation. The Tuvalu Pavilion exuded all that is great about the country, in terms of both its natural wonders and its human capital. This was an opportunity to explore all that Tuvalu has to offer with the pavilion content showing an authentic and beautiful island experience.

UGANDA

Expo subtheme: Opportunity

Inspired by Uganda’s famous tours, the Uganda Pavilion, Right Place, Right Time, came to life as a journey of Uganda’s development to becoming an advanced economy, linking different times, eras and places and revealing how adventure and opportunity have converged in today’s Uganda. The visitor’s journey started at dawn on the equator and ended at night back in urban Uganda. Walking inside the Uganda Pavilion felt like walking down a winding forest trail, between tall trees, with clocks, sundials, calendars, giant hourglasses and stopwatches counting down to create a sense of urgency, and of opportunities not to be missed.

UKRAINE

Expo subtheme: Opportunity

Architect: Wanders Werner Falasi

Smart living, smart thinking and smart feelings came together under the title Smart Ukraine: Connecting Dots at the Ukraine Pavilion, as the nation demonstrated how bright ideas and the latest innovations help to create a better future. With inventions ranging from an e-bike that could travel 380 kilometres on a single charge, to blinds that used sunlight to generate electricity, the structure showcased the innovative spirit of Ukraine while exploring its cultural heritage. The visitor experience promoted the benefits of intelligent decisionmaking to solve a variety of present-day problems – individual or societal, local or global. Nature lovers were impressed by the abundant nature found inside the pavilion, with picturesque flora helping to create a restful ambience. Ultimately, the experience challenged visitors to reassess their approach to modern life, while also highlighting Ukraine as a progressive nation with plenty of possibilities for business and tourism.

UNITED KINGDOM

Expo subtheme: Opportunity

Architect: Es Devlin Studio

UNITED STATES OF AMERICA

Expo subtheme: Mobility

Architect: Advisory Architectural Services

URUGUAY

Expo subtheme: Mobility

Exploring the theme

Innovating for a Shared Future, the UK Pavilion highlighted artificial intelligence and the space sector. Inspired by a project from the late scientist Stephen Hawking, the pavilion provided a continuously changing collective message generated by AI and visitors’ contributions. Before entering, visitors donated a word to a collective message. As they stepped into the Choral Space, they were cocooned in a soundscape, with the music featuring voices and sounds from all over the world. The result was an awe-inspiring glimpse into the future. The visitor experience moved through the story of how the UK’s role in AI and space is impacting humanity, with augmented-reality experiences and an enriched digital journey. It also explored wider innovations and collaborations as well as showing how some of the leading UK businesses addressed the theme. Leaving the pavilion, visitors could look back at the façade to read the projected collective message they helped create.

The United States has been a leader in individual liberty, innovation and mobility since its inception as a nation nearly 250 years ago. The USA Pavilion showcased a dynamic society that has shaped the modern world and remains among the freest and most prosperous nations on Earth. The USA Pavilion explored and celebrated this through a dynamic and world’s-first exhibit. Visitors were taken on a journey through the first four major exhibits via a moving walkway that meandered through the pavilion. Each exhibit was a unique exploration of the theme and how it related to the storied history of the United States and its potential for the future, from the moving walkway to the 1:1 replica of the SpaceX Falcon 9 rocket and the lunar and Martian samples.

Uruguay’s Pavilion highlighted its position as a sophisticated and progressive neighbour, possessing stunning natural beauty and attractions as well as an educated and liberal population who have embraced a modern growth ethos. These attributes make Uruguay an attractive destination for both business and pleasure. Known for its advanced education and sophisticated social outlook, Uruguay has long been associated with forward thinking in both political and economic terms.

UZBEKISTAN

Expo subtheme: Sustainability

Architect: OP3 Global

The Uzbekistan Pavilion took visitors on the journey of the Great Silk Road with three elliptical structures symbolising the three historical cities of Samarkand, Bukhara and Khiva. Firstly, visitors walked through the history of Uzbekistan, and its rich culture and traditions. The design was inspired by the Silk Road pathways and displayed contents of the past such as astronomy, historical cities and famous figures. The main element focused on mobility through the use of astronomy in the past, an important part of Islamic culture and Uzbekistan. Visitors then discovered modern-day Uzbekistan through displays of some of its top industries and technological advancements, before exploring how Uzbekistan is going to participate in the improvement of humanity through cutting-edge technological development and inspiring projects.

VANUATU

Expo subtheme: Mobility

Truly a Pacific paradise, this island archipelago is a place of remarkable contrasts: from teeming underwater life to active volcanic craters to picture-postcard beaches. From the proud, friendly locals to the wealth of outdoor activities, to the abundance of wildlife, these islands are rewarding for every visitor. The Vanuatu Pavilion promoted these natural wonders and highlighted the country’s plethora of investment opportunities. The pavilion content addressed the need to balance environmental health with a growing economy, meeting both needs through well regulated, innovative design and investment.

VENEZUELA

Expo subtheme: Opportunity

Architect: Wanders Werner Falasi

The Venezuela Pavilion focused on Venezuela’s greatest resources: its people and natural splendour. It invited visitors to explore the country’s rich folklore and craftsmanship, discover its incredible sand-to-snow ecological diversity and unwind with fresh coffee and chocolate at the pavilion’s restaurant and tasting room. With its colourful circular form and luminous central skylight, the Venezuela Pavilion brought the nation’s timeless collaborative spirit to Expo 2020. The pavilion was defined by continuous interconnected spaces in the form of a ring and radial rooms but with a central axis of projection that united them externally.

VIETNAM

Expo subtheme: Opportunity

Architect: I5 and MarknB

The Vietnam Pavilion showcased the story of an extraordinary country and its beautiful people with a diverse culture as well as a magnificent yet unspoiled natural landscape. It served as an envoy, taking visitors on a journey to experience Vietnam as a model of sustainable and balanced development where traditional elements and modern achievements thrive in harmony, forming a hub of various cultures. Vietnam’s pavilion aimed to promote Vietnam as a land of hospitable people, attractive cuisine and sophisticated culture; a stable country with open and favourable policies for global investors, as well as a safe and friendly tourist destination. Visitors experienced Vietnamese culture through uniquely traditional art shows and charming stories, whilst blending of the past and the present could be seen through the use of materials, styles and content.

YEMEN

Expo subtheme: Sustainability

The Yemen Pavilion was a place of thought, where visitors embarked on a journey that led them to understand the infinite power of knowledge. The centre piece of the pavilion was an original, handwritten Yemeni manuscript highlighting the infinite power of preserved and shared knowledge and its significance for the advancement of humanity. At the start of the journey, visitors were greeted by a map of Yemen, hanging from the ceiling and reflected onto the floor, highlighting its different regions. Next, visitors encountered the four pillars: sustainable architecture, alternative energy, water conservation and sustainable agriculture. As visitors moved along the circular pathway of rich Yemeni colours and traditional patterns, they found a central interactive room, with a digital panel of codes and dots, mirrors and a reflective ceiling, adding to the feeling of “infinity.”

ZAMBIA

Expo subtheme: Opportunity

The Zambia Pavilion extended a warm welcome to all people to freely enjoy the country’s rich culture. The pavilion highlighted one of the unique natural wonders of the world, the Victoria Falls, and also one of the renowned rivers in the continent, the Zambezi River, as well as various national parks and wildlife. The Zambia Pavilion offered visitors a life-changing experience that took them on a journey starting from ancient times and into the future, taking in Zambia’s development, transformation and cultural heritage.

ZIMBABWE

Expo subtheme: Opportunity

The Zimbabwe Pavilion reflected a country rapidly diversifying into new areas of innovation and growth. The content focused on Zimbabwe from the 14th century, its rich heritage and the country’s journey to 2030. Visitors were invited to take get up close with Zimbabwe’s Seven Wonders through virtual reality: Victoria Falls; Great Zimbabwe, the Grand Medieval Palace; the Mythical Kariba and Mighty Zambezi; the wonderful people and culture; the rich history and heritage; the pristine wildlife and nature; and the mystique of the Eastern Highlands. The walls of Zimbabwe’s pavilion were designed to give a three-dimensional feel of the savanna, pristine wildlife and nature, blue skies and amazing sunsets.

AFRICAN UNION

Expo subtheme: Opportunity

The African Union Pavilion was a showcase of Africa driven by Africans, highlighting Pan-African history and heritage and Agenda 2063, a strategy designed to enable a united, prosperous and peaceful continent. The pavilion looked at the past, present and future of the Organisation of African Unity (OAU) as the manifestation of the Pan-African vision for an Africa that was united, free and in control of its own destiny. It focused on seven areas of interest and priority for the African Union: Infrastructure and Energy; Science and Technology; Regional and Economic Integration; Trade; Governance; Peace and Security; and Agriculture and Environmental Sustainability. Through this aspirational representation of an integrated people, united by common heritage, culture and values, African Union created a pavilion that mimics the ideal of a borderless Africa.

ASEAN

Expo subtheme: Mobility

The ASEAN Pavilion showcased ASEAN (Association of South East Asian Nations) as a peace-loving, stable, inclusive and friendly region committed to creating opportunities for all through the work of ASEAN centres and entities. For the youth/students and general public, the pavilion portrayed ASEAN as an exciting destination to explore, where diversity is not a source of animosity but a motivation for tolerance, respect and appreciation for differences, as well as a source of wisdom and strength. A curated sampling of ASEAN artwork and artefacts provided visitors a glimpse of the region’s creative and historical heritage, while various in-house activities, including a ASEAN Trail Challenge taking in all 10 ASEAN Pavilions, allowed visitors to sample ASEAN culture. Visitors were welcomed by a handcarved wooden arch, which represented the 10 ASEAN member states and signified the friendly spirit that is a signature hallmark of ASEAN citizens.

BADEN-WÜRTTEMBERG

Expo subtheme: Opportunity Architect: NÜSSLI Adunic AG in cooperation with VON M, Knippers Helbig and Transsolar

Presenting Baden-Württemberg as the living representation of ‘Connecting Minds, Creating the Future’, the pavilion showcased innovative solutions to some of society’s most pressing problems. The Baden-Württemberg House embodied Baden-Württemberg as a home of innovation, business, research, tourism and culture.

Entering the Expo site, visitors immersed themselves in the refreshing Black Forest climate with a pool of cool air reminiscent of BadenWürttemberg’s famous misty lakes, part of an energy concept based on a largely regenerative energy supply from Baden-Württemberg. The wooden hybrid house embodies the innovation and sustainability of the region. Inspired by the typical Swabian half-timbered building, the parametrically planned front façade with a view of the Expo site shows the possibilities for building tomorrow.

DUBAI CARES

Expo subtheme: Opportunity

Architect: Pico International Interior Fit Out

The Dubai Cares Pavilion encapsulated Dubai’s story of coming together and creating a movement that has made and continues to make a difference in the world. Through an immersive and experiential journey, visitors came to realise the key challenges facing the world today in light of the Fourth Industrial Revolution and how these challenges are impacting how we live, learn, communicate and work. The pavilion demonstrated the central importance and transformative power of education. Dubai Cares is at the forefront of preparing children and youth in developing countries for a future that is constantly redesigned in light of the increasing disruption resulting from new technologies, globalisation and environmental challenges. Learning starts early, and with the right guidance, care and playfulness, children are empowered to create the foundation for lifelong learning. Equipped with this foundation, as youth they are able to navigate solutions, possibilities, challenges and opportunities that lie ahead.

GULF COOPERATION COUNCIL

Expo subtheme: Opportunity

Architect: Marco Pestalozza Architetti

The aim of the Gulf Cooperation Council (GCC) Pavilion was to introduce the six GCC states to the international community while telling the story of the founding era of the union in 1981. Encouraging a better understanding of the GCC union, the pavilion experience was deeply rooted cultural and social relations, and the common economic agreements which can open doors for investment opportunities in the region. The content of the GCC pavilion was divided into three main categories: History and Geography; Achievements and Partnerships; and Future Aspirations, with topics presented via an installation of panels, QR codes, AV solutions, short movies, visual timelines and interactive screens. The pavilion conveyed a valuable informative experience in a rich multi-layered design that emphasised the unity of the six GCC states, while the pavilion’s design gave a sense of the Arabian Gulf’s topography, acknowledging the sailing of dhows and the importance of the strategic location on the world map for global trade.

INVESTMENT CORPORATION OF DUBAI

Expo subtheme: Opportunity

Architect: Icaria Atelier

Mimicking the seamless way in which Investment Corporation of Dubai (ICD) weaves itself into the fabric of its home emirate, the ICD Pavilion was created as a space with exploration and relaxation in mind. Ecologically designed landscapes, shaded canopies, hedges and spontaneous archways provided an exterior aesthetic that linked to the pavilion’s exhibition, where the focus was on learning about ICD’s businesses. Finally, the journey through the pavilion led to the majlis, an inviting space to meet or rest and enjoy some peace and tranquillity. Investment Corporation of Dubai’s mandate is to consolidate and manage the Dubai Government’s portfolio of commercial companies and investments and provide strategic oversight by developing and implementing investment strategies and corporate governance policies that maximise value for the long-term benefit of Dubai.

LEAGUE OF ARAB STATES

Expo subtheme: Opportunity

One Thousand and One Keys: from its very beginning in 1945, the Arab League has been at the forefront of Arab integration, step-bystep laying out the foundations of a powerful, integrated Arab world. The League of Arab States (LAS) Pavilion shone a light on the complex grid of interrelated peoples, interests, alliances and steps – crucial factors to unlocking the full potential of an integrated Arab world. Visitors left with a new understanding of the Arab League’s belief and total commitment to the task of finding solutions to the issues at stake, including a fresh perspective of the LAS’s crucial role in identifying the keys that will unlock opportunity, stability and development in the Arab region. The Walk into the Story experience was an immersive audio-visual experience, that illustrated what the Arab world was like pre-1945 and what led to the formation of the LAS, documenting the highlights and daily life of over 70 years of Arab community. Visitors experienced the LAS pavilion as a series of concentric circles, open on all sides, inspired by the circular main hall in the Arab League headquarters in Cairo.

MUSLIM WORLD LEAGUE

Expo subtheme: Mobility

The Muslim World League (MWL) is an international nongovernmental Islamic organisation based in the Holy City of Makkah. It aims to present the true Islam and its tolerant principles, provide humanitarian aid, extend bridges of dialogue and cooperation with all, and engage in positive openness to all cultures and civilizations. It seeks to realise the message of Islam to achieve a world full of peace, justice and coexistence. The Muslim World League used its presence at Expo 2020 Dubai to continue to deliver its message of tolerance and community. Central to this was the importance of empowering young people who are vital to the task of building a sustainable and peaceful future, informing visitors of its work to provide educational tools, clothing, shelter and health care to orphans around the world, as well as its efforts to create opportunities for all youth, regardless of their background.

ORGANISATION OF ISLAMIC COOPERATION

Expo subtheme: Mobility

Inspired by the core mission of the Organisation of Islamic Cooperation (OIC) and of Islam itself, the OIC Pavilion was conceived as a journey that would take the visitor from a binary (black-andwhite) mindset that only sees stereotypes into an open (multicolour) mindset that embraces inquiry, knowledge and understanding. The OIC Pavilion was a transitional experience that used tools such as light, languages, questions and sounds, leaving the visitor with an understanding that Islam is not just a religion but a way of life. All the Colours of the World brought the Islamic world to life and showcased what the Islamic world has to offer; Twilight was a resting point, designed to evoke self-reflection in visitors, while in Multicolour, visitors experienced the full diversity of the Islamic community in a dazzling interplay of multiple colours, images, videos, artwork and crafts from across the Islamic world. Set in the middle of this zone, the Ummah installation was a brilliant centrepiece that showcased achievements, initiatives/projects and famous individuals from all 52 member nations of the OIC.

UAE UNIVERSITY

Expo subtheme: Opportunity

Architect: BASE Engineering

UAEU: University of the Future. Inspired by the beautiful colours of the Arabian desert, and one of the UAE’s most treasured traditions. Visitors could dive to the bottom of the ocean to retrieve the tool they need to unlock their pavilion journey, guided by a pearl, serving as a repository of knowledge. They trekked through a sandstorm, wondered at the illusion of a mirage and took assurance from the life-giving resources of the oasis. The pearl unlocked interactive experiences designed to inspire a lifelong love of learning. Ultimately, visitors were encouraged to embrace the power of collaboration and multiply their potential beneath the infinite possibilities of a clear night sky. This breathtaking experience brought to life an innovative approach to higher education, reflecting the concepts and values the university represents.

UNITED NATIONS

Expo subtheme: Opportunity

Architect: AGi Architects

The United Nations (UN) is an international organisation committed to championing multilateralism and international cooperation, promoting a world where all people thrive in peace, dignity and equality. UN events and programmes took place throughout Expo, primarily in the UN Hub at Mission Possible – The Opportunity Pavilion, and across the site on International Days and during Theme Weeks. Informative and inspiring, all UN events at Expo were designed to encourage people to be part of global efforts to achieve the 17 Sustainable Development Goals – a universal call to action to end poverty, protect the planet and improve the lives and prospects of everyone everywhere. Central to the UN’s 2030 Agenda for Sustainable Development, adopted by all UN Member States, including the UAE, in 2015, the 17 SDGs provide a road map to a brighter, more sustainable future. The Opportunity Pavilion and the UN joined forces in the UN hub to promote the messaging of the SDGs and educate the public on the importance of individual and collective action to achieve the Goals.

WORLD EXPO MUSEUM

Expo subtheme: Mobility

The elevator, the Ferris Wheel, the baby incubator, the mobile phone, and even the ice cream cone: each of these useful, essential or simply delightful inventions was first showcased at a World Expo in the past 170 years. Since the World Expo debuted in London in 1851, the event has acted as a vital showcase of human progress, as well as a way to examine the key issues of the day. The World Expo Museum at Expo 2020 highlighted the event’s incredible history and impact through exciting, interactive installations, while also tracing the UAE’s bold path to hosting the first World Expo in the Middle East and Africa.

YOUTH PAVILION

Expo subtheme: Mobility

The Youth Pavilion at Expo 2020 Dubai, launched by the Federal Youth Authority in collaboration with the Arab Youth Center, was designed by youth for youth. The pavilion was a platform for the initiatives, projects and general participation related to youth at Expo 2020 and highlighted youth talents, presenting their experiences and showcasing their contributions as part of the overall theme of Expo 2020, ‘Connecting Minds, Creating the Future’. The pavilion served as a regional and global youth platform attracting the efforts and initiatives of government and private institutions based in the UAE and around the world, with the aim of securing their support for projects related to youth to help the next generation lead substantial developments and design the future they envision.

EUROPEAN UNION

The European Union, representing 27 countries, was an official participant in Expo 2020 Dubai and contributed to its success through a meaningful set of high quality events and activities that showcased its contribution to tackling global challenges in line with Expo 2020’s themes of Opportunity, Sustainability and Mobility.

ORGANISATION INTERNATIONALE DE LA FRANCOPHONIE (OIF)

Since 1970, the OIF has worked to promote the French language, cultural and linguistic diversity, peace, democracy and human rights, catalysing French-speaking projects all around the globe. During Expo 2020 Dubai, the OIF partnered with nine French-speaking pavilions, inviting visitors to express themselves and share their voice across the themes of Motivation, Sharing and Wisdom.

FAZAA

An initiative of the Social Security Fund for employees of the Ministry of Interior and UAE government sector, Fazaa celebrated 50 years of the UAE’s visionary leadership and invited visitors to learn more about government programmes and projects enhancing the quality of life for Emirati citizens.

ROTARY INTERNATIONAL

Rotary International and its members hosted a ‘Majlis of Friendship’ at Expo 2020 Dubai to promote Dubai and the World Expo and create a platform for ‘Rotaractors’ to explore new friendships, develop projects and host meetings and activities. Events included food and entertainment from around the world, as well as Rotary’s annual blood donation drive.

WORLD CLASS SCHOLARS

World Class Scholars, launched globally at Expo 2020 Dubai, is a free, online education and cultural exchange programme that matches students and teachers worldwide to create global classrooms.

MEANINGFUL PARTNERSHIPS

The world of business deployed their skills, research and development and latest thinking across all aspects of Expo 2020’s execution, with every one of Expo 2020’s carefullyselected commercial partners and providers engaged and committed to the philosophy of collaboration.

Representing global industry leaders and homegrown companies and encompassing key sectors – including travel and technology, energy and water, food and beverage, health, urban planning and security – Expo 2020 Dubai’s partners delivered products, services, technologies and solutions that “create the future”.

Each one was selected for its ability to contribute to best-in-class practices across Expo’s key themes and objectives, as well as deliver the functional requirements of the event.

Ultimately, the experience, ambition and innovation of these brands played a key role in delivering and amplifying an impactful, exceptional World Expo, providing millions of visitors with unforgettable experiences.

Many partners invested substantially to develop unique, creative and engaging spaces on site, from the dramatic, fourstorey DP World Pavilion offering insights into the world of global trade, to the Mastercard Cube – a compact-yet-powerful space packed with immersive multi-sensory experiences – and ENOC’s LEED-Platinum certified ‘service station of the future’.

Helping take the Expo story to the world, Expo 2020 Dubai leveraged the combined power of partners’ brand communication channels, unlocking their marketing platforms to boost awareness and exposure and support sales and visitation among their diverse audiences, with a number of partners also contracted as ticket distributors and resellers. [see Chapter 5].

Similarly, many partners played a crucial role in bringing big names and brand ambassadors to the event. PepsiCo presented Usain Bolt, the fastest man on Earth, and Egyptian pop star Amr Diab; award-winning actor Eva Longoria spoke against street harassment as part of a worldwide programme by L’Oréal Paris; and sports fans were thrilled by visits from ‘King of Swing’ cricketer Wasim Akram and Portugal football legend Luis Figo, both invited by Mastercard.

Together, Expo’s partners provided a truly diverse presentation of how the world is making progress and addressing Expo 2020’s important themes.

The ‘Beyond Walls’ biodegradable artwork took up a large part of Al Forsan Park and challenged visitors to think about the importance of working together to create a better world. Created by French artist Saype, it was a gift from Switzerland on the occasion of its National Day.

Premier Partners

Accenture

Digital Services Partner

Together with Etisalat Digital, Accenture applied its bespoke technology solutions to create a range of exciting, innovative and engaging digital experiences that connected and inspired. From developing and running applications that power a personalised visitor journey, to helping Expo tell its brand story in a digital world, Accenture played a key role in providing an immersive event experience.

Amazing things can happen when you connect people, ideas, data and things. At Expo 2020, visitors discovered the remarkable possibilities to reimagine applications, secure data, transform infrastructure and empower teams for an inclusive future. Cisco fostered human and digital interactions, showcasing the incredible opportunities technology presents and helping to shape how we connect, communicate and collaborate.

DP World Global Trade Partner

DP World Pavilion

District: Al Forsan

Architect: Yaghmour Architects

DP World is the leading provider of worldwide smart end-to-end supply chain logistics. With a presence in 60 countries, it is a major facilitator of international trade flow. At Expo 2020 Dubai, DP World’s ‘Flow’ Pavilion revealed how global trade touches the lives of everyone on the planet, and how the logistics giant ensures people get the things they need when they need them. Not only did visitors witness the future of mobility (including Cargospeed – the hyperloop-based transport system of tomorrow), but they saw how the convergence of big data, artificial intelligence, robotics, autonomous transport, and machine learning are coming together to power our world.

Emirates Official Airline Partner

Emirates Pavilion

District: Al Forsan

Architect: Pulse Group

Emirates played a vital role in bringing visitors to the event, showcasing Dubai as a global hub for travel, commerce and innovation. At its interactive, multi-sensory pavilion, the airline previewed the future of commercial aviation, exploring the boundaries of science and technology as it looks forward to the next 50 years of air travel. Visitors explored the future of flight – including designing their own aircraft – as they discovered the revolutionary and sustainability-driven breakthroughs that commercial aviation has achieved so far, and the advances that are being developed for the benefit of the industry as well as our planet.

Cisco Digital Network Partner

Emirates NBD Official Banking Partner

At Expo 2020, visitors gained first-hand insights into Emirates NBD’s innovations in smart technology and digital banking at its Bank of the Future. Emirates NBD’s core beliefs intertwined with those of Expo 2020 Dubai, recognising that Opportunity is vital to ensuring social and financial inclusion; Mobility is the bridge Emirates NBD builds for its stakeholders, designed around innovations that put them first; and Sustainability reflects how it creates shared value in the marketplace, workplace, environment and society. Emirates NBD also worked with Expo 2020 Dubai to support startups and small- and medium-sized enterprises (SMEs), rolling out preferential business banking for those on Expo 2020 Dubai’s procurement platform.

Etisalat

Telecom and Digital Services Partner

Etisalat is one of the world’s leading telecom groups with more than 40 years of existence and now operating in 16 countries across Asia, Africa and Middle East. With a vision to ‘Drive the Digital Future to Empower Societies’, Etisalat today has the fastest mobile network on earth and has ensured Expo 2020 is the first major 5G commercial site in the MEASA region, and one of the most connected sites on the planet. Etisalat was also an official partner of Expo 2020’s Volunteer Programme.

Mastercard Official Payment Technology Partner

For more than 50 years, Mastercard has harnessed the power of technology to accelerate financial inclusion, fuel the digital economy, and help society-at-large thrive. Mastercard collaborated and innovated with Expo 2020 and its partners, sharing its vision of an inclusive, connected future enabled by technology with millions of visitors.

The Mastercard Cube brought to life a world in which frictionless connections, seamless technology, user-friendly interfaces, and sustainable consumer choices merged into intuitive, next-generation payment experiences. The pavilion offered a range of immersive multi-sensory experiences and hosted a series of #PricelessSurprises to connect guests to their passions. Among its hero activities, Mastercard presented football fans with a unique opportunity to meet football legend Luis Figo and a chance to see the UEFA Champions League Trophy.

Nissan

Official Automotive Partner

Nissan brought its global expertise, regional heritage, and forwardlooking vision to demonstrate the next chapter in the Future of Mobility. In addition to providing more than 600 vehicles for Expo 2020’s fleet, Nissan introduced the 100 per cent all-electric Nissan Ariya to the region and launched the Nissan Patrol 70th Anniversary as well as the Pathfinder at the heart of Al Wasl dome. Nissan’s ‘Let’s Move’ campaign brought to life the Expo themes of Opportunity, Mobility and Sustainability, aligned with the company purpose of driving innovation to enrich people’s lives.

G42

Official AI Enablement Premier Partner

G42, a global leader in creating visionary artificial intelligence for a better tomorrow, sees technology as the next frontier of humanity, solving complex challenges across multiple industries to move the world forward. It partnered with Expo 2020 to leverage its AI capabilities to bring the world together in a time of change.

PepsiCo

Official Beverage & Snack Partner

PepsiCo shared Expo’s vision of a sustainable future for everyone on the planet. During Expo 2020 Dubai, PepsiCo showcased the future of sustainable food and beverages with the goal of inspiring ideas, fostering innovation and leading the way towards a better world. Visitors explored advances in technology around hydration, nutrition, on-the-go snacking and sustainable packaging, including the Aquafina cans and bottles that formed part of Expo 2020 and PepsiCo’s pledge to support the circular economy by minimising the waste that ends up in landfill, and treating waste materials as valuable resources that can be reused, repurposed or recycled.

PepsiCo’s three dedicated pavilions spotlighted its most famous brands while showcasing its connections to Expo 2020 Dubai’s subthemes:

The Plus ( Opportunity) People and experiences are better together – whether it’s Pepsi® and Lay’s® Optimism + Joy, Fizz + Crunch or People + Planet.

The Bolt ( Mobility) Shaped in Gatorade® bolt design and host of the fastest man on Earth, The Bolt encouraged an active lifestyle for a healthier world.

The Drop (Sustainability) Made out of 41,000 fully recyclable aluminium Aquafina® cans, The Drop highlighted water’s importance of water and how we drink, use, contain and preserve it.

SAP

Innovative Enterprise Software Partner

A leader in enterprise software, SAP empowers organisations big and small to become intelligent enterprises enabled by the Cloud. As a partner of Expo 2020 Dubai, SAP’s intelligent technology helped reinvent businesses and helped the world run better, shaping a more resilient and sustainable future and improving people’s lives. See Chapter 6 for details of how SAP helped Expo set new benchmarks in procurement.

Siemens

Infrastructure Digitalisation Partner

Siemens is a global technology powerhouse that unites the digital and physical worlds to benefit society through its focus on smart infrastructure, digital industries, and intelligent mobility solutions. Siemens is helping reshape the future of urban living by creating a blueprint for the smart cities of the future. By integrating its technology, including the world’s largest installation of MindSphere –its cloud technology platform that uses smart metering and sensors to monitor the energy consumption and efficiency of power, light, water and climate conditioning systems – Siemens is helping to create one of the most digitised, sustainable and secure World Expos in history [see Chapter 5].

Terminus Group

Official Robotics Partner

Terminus Group is at the forefront of cutting-edge, service-orientated technologies. Visitors saw this in action at Expo 2020 Dubai, with more than 150 programmable robots featuring multi-touch displays, 5G network capability, and AI-driven object mapping and detection [see Chapter 5].

Official Partners

Christie Official Projection and Display Partner

Christie creates a range of high-quality audio-visual, content management and imaging processing solutions for the entertainment, government, business, and cinema markets. The company has embraced innovation for more than 90 years, something that was on show throughout Expo 2020 Dubai, where Christie’s technology, including its spectacular high-quality audio-visual, content management and image processing solutions, contributed to a oncein-a-lifetime visitor experience.

DEWA

Official Sustainable Energy Partner

DEWA Pavilion

District: Sustainability

Architect: DEWA

Dubai Electricity and Water Authority PJSC (DEWA) played a fundamental role in the success of all stages of hosting the exhibition. DEWA allocated AED 4.26 billion to support infrastructure and supply electricity and water to Expo 2020 Dubai, using the latest smart systems. This included supplying Expo 2020 Dubai with clean energy from the Mohammed bin Rashid Al Maktoum Solar Park, the largest single-site solar park in the world.

Dettol Official Hygiene Partner

Dettol was proud to support Expo’s number one priority of ensuring visitor and staff safety during the event. Dettol’s no-touch handsanitiser stations were available across the site to ensure world-class hygiene throughout Expo 2020 Dubai.

A solar-powered home of tomorrow, the DEWA Pavilion was a compact eco-marvel, constructed out of prefabricated cartridges that operated independently off the grid. From the solar roof to the temperature-buffering entryway, the home was designed to maximise efficiency and to provide plenty of futuristic touches, such as a drone-delivery hatch and a weight-measuring bathroom floor. The pavilion, which attracted more than a million visits, also introduced visitors to DEWA’s projects in clean and renewable energy, including the Green Hydrogen project – the first solar-driven green hydrogen producing facility in the Middle East and North Africa and a collaboration with Expo 2020 Dubai and Siemens Energy.

Dubai Chamber of Commerce

Official Business Integrator

Dubai Chamber of Commerce played a key role in creating new connections and fostering cross-border collaboration. The Chamber provided a platform for UAE companies and their international counterparts to network at its on-site facility at Expo 2020 Dubai. It is also hosted a number of high-profile events, including the Global Business Forum Africa, GBF Latin America, GBF ASEAN, the 12th World Chambers Congress and the 5th Global Islamic Economy Summit.

Dulsco Official Waste Management Partner

Expo 2020 Dubai has been recognised as the most sustainable World Expo in history, an accomplishment due in part to Dulsco’s partnership and participation as Expo 2020 Official Waste Management Partner, whose core ethos has always been sustainability and the circular economy. Demonstrating total commitment and dedication to executing a world-class waste management strategy, the Dulsco team delivered on its Expo 2020 objective by employing the highest health and safety standards [see Chapter 2].

Emaar Hospitality Group

Official Hotel and Hospitality

Partner

Emaar Hospitality Group LLC managed the 2020 Club by Emaar within a dedicated hospitality tower located at the centre of the Expo 2020 site, with exceptional views of Al Wasl Plaza and the UAE Pavilion. It also provided catering services for more than 600 events, catered to more than 65 events for International Participants including seven national day celebrations and 1,000+ delegations.

As a leading hospitality group in the region, Emaar Hospitality Group played an integral part to advance the sustainable initiatives of Expo 2020 Dubai, including implementing campaigns that contributed to a significant decrease in food wastage ensuring environmentally responsible consumption and production practices.

ENOC Official Integrated Energy Partner

ENOC Pavilion

District: Al Forsan

Architect: Jack Morton

As an Expo 2020 Dubai partner, ENOC invited visitors to ‘Reimagine Energy’ during an immersive journey through its state-of-the-art pavilion that challenged the conventional understanding of energy and offered inspiring insights on how we can all partner in shaping the future of energy. The ENOC Pavilion welcomed more than 200,000 visitors, received 51 special government and international delegations, hosted 102 events and meetings and facilitated a wealth of business collaborations.

ENOC’s participation also included its LEED-Platinum certified Service Station of the Future, as well as 10 ZOOM convenience stores in strategic locations across Expo 2020 Dubai, which served more than one million customers and was an official ticket reseller of Expo 2020.

L’Oréal Official Beauty Products and Services Partner

L’Oréal has devoted itself to beauty for over 100 years. As a long-time leader in the beauty industry, L’Oréal strives to offer every person the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility. As an Expo 2020 partner, L’Oréal shared its vision of sustainable beauty, tailor-made and powered by new technologies to meet all the beauty universal desires, that transcends time, borders and cultures. It also brought in ambassadors, including actor Eva Longoria, who hosted an empowering Stand Up Against Street Harassment training session at Expo 2020 Dubai’s Club By Emaar.

UPS Official Logistics Partner

Global logistics leader, UPS provides a broad range of integrated logistics solutions for customers in more than 220 countries and territories. With 543,000 employees executing its strategy: Customer first, People led, Innovation driven, UPS moves daily two per cent of the world’s GDP, connecting the world with a commitment to quality service and environmental sustainability. As the Official Logistics Partner of Expo 2020 Dubai, UPS will continue to deliver what matters to Expo 2020’s vision, thereby contributing to move our world forward.

Official Providers

Canon

Official Printing and Imaging Provider

Canon showcased its pioneering, innovative and game-changing imaging products and high-speed printing expertise to visitors and Expo staff. Printing services, professional print displays, including galleries, souvenir printing, onsite registration printing, ‘photowalks’ and digital photo kiosks were deployed across Expo, providing visitors with unique experiences utilising Canon equipment and technologies. Through its cameras, lenses and Canon Professional Services (CPS), including equipment loans and technical support, Canon aided Expo 2020 Dubai official photographers in immortalising the event by capturing around one million photographs.

Domino’s

Innovation has been Domino’s Pizza’s passion and dedication since the company was founded in 1960. From handcrafting the tastiest pizzas to being one of the first companies to digitalise the way customers order, Domino’s Pizza is continuously experimenting to improve its customer experience. Visitors got a taste of this firsthand, as Domino’s was Expo 2020 Dubai’s Official Pizza Provider.

Jacobs Mace

Official Programme Delivery Management Provider

Jacobs Mace is an unincorporated joint venture between Jacobs, a global professional services and technical solutions provider, and Mace, an international consultancy and construction company, which shapes the built environment. Since 2014, Jacobs Mace supported the delivery of the infrastructure on the Expo 2020 site, working with Expo 2020 Dubai to transform the 4.38 sqkm site from a patch of desert to a cutting-edge smart city centred around the three themes of Opportunity, Mobility and Sustainability.

talabat

Official Food Delivery Provider

talabat prepared a range of tasty meals from more than 30 brands and 15 different cuisines at the talabat Kitchen – an innovative, sustainable two-storey cloud kitchen in the heart of Expo 2020 Dubai. It then delivered those dishes sustainably, by robots or e-scooter, or picked up from 3D-printed smart lockers, offering visitors to Expo 2020 Dubai a glimpse into the future of food delivery.

Swatch

Official Timing Provider

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. Colourful, provocative and forever reinterpreted in different ways, Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of arts and sports, with a broad range of disciplines in both areas. Swatch’s three countdown clocks – at Dubai International Finance Centre, Dubai Frame and Dubai Mall – engaged and excited the public ahead of Expo 2020 Dubai’s opening.

Official Supporters

Digital 14

Official Cyber Security Provider

Expo 2020 Dubai was one of the most interconnected and technologically advanced World Expos ever held, replicating similar logistical and cyber security challenges to those of a smart city. Central to this was Digital 14, which oversaw the cybersecurity of the event’s entire digital platform — as well as the applications and data it supports — to safeguard the digital experience of Expo’s visitors and International Participants.

Esharah

Official Secure Systems Provider

Esharah is a renowned system integrator, providing state-of-the-art smart solutions that help its customers achieve reliable and uninterrupted communications. Esharah played its part in ensuring the safety of Expo 2020 visitors and participants as a provider of secure communications for security staff and first responders. It also provided a secure mobile telecommunications network for all handheld communications devices used at Expo 2020.

Orient Insurance

Official Insurance Provider

Established in 1982, part of the Al Futtaim Group, Orient Insurance PJSC is a market leader in the region in terms of Gross Written Premium and Net Profit. Orient has secured two credit ratings of ‘a +’ by A M Best and ‘A Strong’ by Standard & Poor’s. Orient curated a range of innovative insurance products to protect not only the Expo site and operations, but also participants’ pavilions and interests too, ensuring they meet the requirements of a global event of this size.

In addition to Partners and Providers, Expo 2020 Dubai was supported by a large number of federal and local government entities, from all seven emirates of the UAE, and encompassing government, judicial and security services, arts, culture, sports, media, transport, science, research and more. The consistent backing from these Official Supporters was an essential part of the Expo 2020 Dubai journey, from planning and construction to its event-time success, and contributed to the UAE’s hosting of an event of which the entire country could be proud.

Official Pizza Provider

A diverse and talented workforce

Planning and recruitment

The Manpower Planning team worked closely with other functions to ensure the growing needs of Expo 2020 were captured, scrutinised and budgeted accordingly, reaching the final required headcount through dedicated recruitment strategies. This included direct recruitment (which generated a total of 624,178 applications for roles) and the use of headhunting agencies to secure subject-matter experts and those with specific experience, as well as the Expo Generation Emiratisation programme and government secondees. Expo 2020 also drew on manpower contract agencies in the build-up to the event.

Government initiatives supported by the recruitment team included securing roles for post-care candidates from the UAE’s penal rehabilitation programme, and unemployed UAE Nationals provided by Dubai Government HR.

Emiratisation and Expo Generation Programme

Open to all Emirati graduates between the ages of 18 and 35 years, the Expo Generation Programme supported the UAE’s wider efforts to build a diversified knowledge economy and create a pool of highly-skilled local talent for the country’s growing workforce.

A total of 122 Emiratis were selected for an intensive six-week training programme designed to develop key operational and leadership skills. The Programme’s graduates were then assigned a supportive operational and management role, providing them with a once-in-a-lifetime career opportunity.

Beyond the Expo Generation Programme, Expo 2020 focused more broadly on attracting, developing and retaining local talent across different age groups and specialisms. The result was a high percentage of UAE Nationals embedded within each division, ensuring their skills and talents were recognised and remained at the forefront of Expo 2020’s success.

Of the 30 per cent of UAE Nationals employed by Expo 2020, the majority (248 employees) worked within the Operations division. Some 35 per cent of all employees in leadership positions within this division were also Emirati.

Inclusion

Developed in collaboration with the Ministry of Community Development (MoCD), Expo 2020’s Inclusion Programme supported the empowerment of people of determination* in the UAE, providing meaningful employment opportunities and contributing to Expo 2020’s aspiration to deliver the most accessible World Expo. In total, 1,770 people of determination interviewed for roles at Expo 2020, and 282 were successful.

To promote inclusivity across all workforce members, a number of courses were rolled out, including ‘How to effectively work with and understand the needs of people of determination’ and ‘How to read sign language’.

Cultural diversity and gender equality

Taking place in one of the world’s most multicultural nations, Expo 2020’s eventtime workforce included 107 nationalities, bringing different cultures, experiences and a broader range of perspectives to the organisation.

Equality across Expo 2020’s workforce extended further than diverse nationalities, with no discrimination tolerated concerning gender, age, religion, or other factors.

In March 2022, Expo 2020 was awarded the Gender Equality European and International Standard (GEEIS) Certificate for its efforts in ensuring equal representation across the organisation – the first World Expo to receive such an accolade. Expo 2020 Dubai was also the first World Expo in more than 50 years to have a standalone pavilion dedicated to women.

Training

Expo 2020 was committed to ensuring its entire workforce felt able to deliver their role to their full potential, equipping every person, whether paid, volunteer or contractor, with the right skills and knowledge to perform their role confidently and competently.

This was delivered through a bespoke training programme, running before and during the event, with ad hoc training also provided to bridge any operational or capability gaps.

In total, almost 500,000 hours of training were delivered. This included 135, 953 hours of volunteer training; 227,863 hours of contractor training; 117,060 hours of training for the Expo Tribe; and 6,093 hours of training for participants.

Engagement and wellbeing

Expo 2020 launched a number of initiatives, programmes and activities to ensure every employee was engaged to a level where they felt an unbreakable connection to Expo’s vision, inspiring the passion and drive to deliver an exceptional event.

This included Expo-sponsored sports and social clubs, from chess and hiking to cycling, gaming and golf; an intranet site providing the latest news and information on life at Expo 2020; and a regular Employee Engagement Survey, encouraging all staff to share feedback and ideas and raise any concerns. Weekly newsletters, increasing to a twice-daily digest during the event, offered a streamlined communications channel, delivering important business updates and policy reminders.

Sunset Party

38% women Chiefs

52% managerial positions held by women

As we celebrate 24 million visits, we also celebrate the talents of all UAE Nationals within our Tribe who have helped ensure the success of the region’s first World Expo.

Marjan Faraidooni, Chief HR Officer, Expo 2020 Dubai

36% executive roles held by women

More than 2,500 members of the Expo tribe attended the Sunset Party on 1 April 2022, enjoying food from across five continents, music, fireworks and moving speeches by the organisation’s senior leadership.

Outplacement programme

The ‘Beyond Expo 2020’ outplacement programme provided a first-of-its-kind platform in the UAE to assist Expo 2020 employees with securing future employment opportunities post-event, helping to retain the skills built by Expo in the UAE for the longer term.

‘Beyond Expo 2020’ provided practical support and guidance, including CV writing, interview skills and coaching, and a live jobs board, which featured vetted, relevant opportunities from Government, partners and programme participants. In addition, a regular live virtual career fair enabled Expo employees to meet and chat with prospective employers, and a dedicated talent book was produced, highlighting the UAE National talent recruited and developed by Expo 2020.

*Under the UAE’s National Policy for Empowering People with Special Needs, people with special needs or disabilities are referred to as ‘people of determination’ to recognise their achievements in different fields.

The Expo Tribe

A world-class event required a world-class workforce. The Expo Tribe was constantly evolving and adapting as the event drew closer, moving from strategy and planning, to design, legacy planning and construction, to outreach and commitment, to content and programming, to operations and, finally, delivery of the event, and including the impact of a global pandemic.

THE GROWTH OF A TRIBE

Establishing core support functions and specialised departments

to Expo’s planning and design

Creating a robust organisational structure as the physical site grew and Expo sought to attract local and global interest

*includes permanent and temporary Expo staff RENEWED RAMP UP Focusing on testing and readiness, including operational delivery and finalising events and programming, Expo completed the final recruitment of the tribe in September 2021

for opening, including testing to ensure operational readiness and building momentum and excitement locally and internationally

growth followed by a reduction across many operational roles from April 2020 as a result of the COVID-19 pandemic and Expo’s postponement

AND COMMUNICATIONS

AND AUDIT (PROJECT MANAGEMENT OFFICE)

OPERATIONS EXPO 2020 HIGHER COMMITTEE | DIRECTOR GENERAL | 224 225 Expo Closing Report - Chapter 3 English V35.indd 224-225 2/22/23 10:47 AM

30,000 welcoming faces

The Expo 2020 Volunteer Programme – the largest of its kind in the history of the UAE – provided opportunities for people of all ages and nationalities to ‘give back’ to the nation and be part of a historic moment in UAE history, while also enhancing both the participant journey and the visitor experience. The programme also offered skill enhancement through meaningful experiences, laying the foundations for the event’s long-lasting social legacy.

Expo Volunteer Centre

The House of Volunteers (HOV) – a space where Expo 2020 volunteers could gather and interact with each other – created a feeling of membership and belonging in the run-up to the event. The HOV was a multipurpose venue for a range of activities, including informal interviews held in interview pods and space for training and briefing sessions, as well as social gatherings. During the height of the pandemic, when physical gatherings became challenging, an increased focus was placed on newsletters, emails, and dedicated social media channels to maintain volunteer engagement and morale.

Volunteer recruitment

Designed with diversity and flexibility in mind, the Expo 2020 Volunteers Programme welcomed applications from anyone residing in the UAE over the age of 18, regardless of their nationality or education level, as long as they were fluent in English, possessed strong communication skills and were able to volunteer for a minimum of 10 shifts.

A nationwide recruitment campaign launched in partnership with Etisalat, Expo’s Official Telecommunications Partner, helped spread awareness of the programme and detailed the steps for prospective volunteers to register their interest. In total, it received more than 180,000 applications.

Expo 2020 also launched a recruitment roadshow, which visited more than 15 universities across the UAE, with six-week placements offered to students. It sent an official circular to government entities encouraging volunteer registration among civil servants, with another recruitment roadshow visiting more than 20 government entities.

Following an official agreement with the National Service and Reserve Authority, 1,400 National Service cadets also joined Expo’s pool of volunteers, committing to a six-month volunteering duration.

Operations

Expo’s volunteers supported numerous milestone events before 1 October 2021, including countdown celebrations, the Expo 2020 Pavilions Premiere [see Chapter 5] and various community engagement activities.

During the event itself, they played a crucial role in managing the vast number of diverse experiences, events and global discussions taking place daily, and were the first point of contact for millions of visitors. Their contribution was critical at every stage of the Expo experience, providing services in areas such as the Thematic Pavilions, events, ceremonies and hospitality, transportation, VIPs and protocol, technology support and other vital sections.

Volunteers were spread across more than 30 roles, which were assigned based on personal skills and interests wherever possible. Examples included:

• Country Team Members – assigned to a specific Country Pavilion and responsible for assisting in the delivery and management of its day-to-day activities

• Schools Team Members – supported school group visits, guiding groups of school students along their Expo journey

• Exhibits Team Members – provided an engaging narrative about the exhibition to visitors, including dignitaries and VIPs

• Site Operations Team Members –welcomed guests to the site, answering questions and offering guidance to visitors

Impact and legacy

Launched to recognise and incentivise volunteers, the Golden Hearts Awards encouraged visitors to nominate volunteers who stood out in delivering an exceptional Expo experience. Each month, Expo honoured 50 volunteers and received, in total, more than 5,000 nominations. Expo conducted regular feedback surveys and sessions among volunteers to ensure any issues were quickly identified and resolved, including the provision of additional training where required.

Following the conclusion of Expo 2020, Expo celebrated all volunteers on site and expressed gratitude and appreciation with a fun and entertaining end-of-event celebration, while Etisalat launched a nationwide ‘thank you’ campaign. March 2022 also saw the signing of a Memorandum of Understanding (MOU) with the Ministry of Tolerance, to keep the programme alive and thriving, cementing its long-term legacy.

In the United Arab Emirates, we continue to exhibit a strong national conviction that voluntarism is a moral virtue that expresses the love of humankind by bringing people together for a common cause

His Excellency Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance and Coexistence, and Commissioner General of Expo 2020 Dubai

What I gained from Expo 2020 Dubai is the ability to understand different cultures and backgrounds which has opened my mind.

Mohammed Banaaman, Volunteer, UAE National Service recruit

STAKEHOLDER ENGAGEMENT

Building on the groundswell of support that characterised the UAE’s bid, Expo 2020 continued to provide engaging opportunities for people and communities across the UAE and abroad to join the Expo journey. From business leaders and public sector workers to students, cultural organisations and entrepreneurs, Expo’s outreach and engagement efforts created an enhanced sense of excitement, ownership and national pride at home, while also drumming up global interest and support.

Bringing together senior representatives from a wide spectrum of industries, each edition of the BusinessConnect series focused on a specific aspect of Expo 2020 –from marketing and ICT, to architecture and F&B and more – to exchange ideas and share expertise that would inform the planning and delivery of Expo 2020. Actively involving the business community from the early stages helped shape the process for the benefit of all, preparing businesses to take advantage of Expo-related opportunities while also encouraging new partnerships, ideas and collaborations.

Reflecting the UAE’s wider efforts to support Small and Medium Enterprises, as well as Expo’s own focus on fostering collaboration, this was further enhanced by the Meet the Buyer series, which enabled entrepreneurs and business owners from across the country to learn more about Expo’s procurement process, discover upcoming opportunities and pitch their products and services to the teams responsible for awarding contracts.

Engagement and outreach efforts also targeted youth, inviting them to share their insights into Expo 2020, outline their ambitions for the mega-event, and gain the skills and experiences that would empower them to become the leaders of tomorrow. This included YouthConnect, an interactive full-day forum for young people aged 18-25 that offered access to inspirational, high profile speakers and a range of handson workshops and exhibits spanning

business and leadership to coding, health and wellness, and entrepreneurship. It also included school roadshows [see Chapter 6]; roadshows with government entities across the country designed to share updates and provide additional opportunities for alignment and collaboration; and the Youth Lab series, which invited youth to shape and define key elements of the event, from the design of landmark structures, to the plans for on-site celebrations.

HUMANITY COMES TO A PAUSE

CHAPTER 4

HUMANITY COMES TO A PAUSE

In 2019, the world altered beyond recognition, with COVID-19 pushing healthcare systems to the brink, forcing travel restrictions and lockdowns worldwide, and causing the cancellation or delay of almost all major global events.

With many of Expo’s participants significantly impacted by the pandemic, BIE Member States agreed to postpone Expo 2020 Dubai by one year, allowing everyone to focus their efforts on navigating the impact of COVID-19.

Expo 2020 Dubai’s founding premise — to connect minds and create the future — had been given new purpose and taken on even stronger significance, with the pandemic underscoring the power of cooperation across borders and sectors.

The safety and wellbeing of everyone involved was always the highest priority, with Expo’s agile and responsive approach grounded in science and guided by international best practice, in close collaboration with local health authorities and the World Health Organization (WHO).

The Expo 2020 Dubai COVID-19 Taskforce oversaw the roll-out of a mandatory vaccination programme for staff, opened testing facilities across the site and a 24/7 COVID Helpline, and introduced close contact tracing and other preventative measures – clearly communicating all responses.

As the most significant global gathering to take place since the emergence of the pandemic, Expo 2020 Dubai became the blueprint for hosting a mega-event during a global health emergency. For many international visitors, including VIPs and dignitaries, it was their first overseas trip since the start of the pandemic, underscoring the UAE’s reputation as a leading force in the fight against COVID-19.

THE DECISION TO POSTPONE

No-one could have predicted that in 2019, our world would alter beyond recognition; that the COVID-19 pandemic would push global healthcare systems to the brink and turn lives upside down as people across the planet were forced into isolation.

In this unprecedented climate, with travel restrictions and lockdowns being imposed across the world and almost all other major global events being cancelled or postponed, it was imperative that the journey to Expo 2020 Dubai take a different turn.

With many of Expo’s participating countries significantly impacted by COVID-19, they expressed a need to postpone the opening of Expo 2020 Dubai, originally slated for 20 October 2020, by one year. With the full support of the UAE Government and the Expo 2020 Dubai Steering Committee, this request was unanimously put forward by the BIE Executive Committee as an official recommendation. This would be the first postponement in the 170-year history of World Expos.

With the BIE General Assembly impossible to stage in person due to COVID-19 restrictions, the BIE initiated a remote vote in April for Member States to vote on the Executive Committee’s recommendation. While five weeks were permitted for the proposal to achieve a two-thirds majority threshold, this was in fact surpassed within a week of voting commencing on 24 April. This resounding display of trust in the UAE’s continued ability to host the event reflected international confidence in the leadership’s ability to tackle the pandemic, which had been quickly established in the initial, critical months.

Retaining the name Expo 2020 Dubai, the first World Expo to be held in the Arab World would now take place from 1 October 2021 to 31 March 2022.

Our path hasn’t changed course; it is just a bit longer. The World Expo in Dubai will still be an amazing event that brings out the best of our humanity.

11 March 2020

WHO declares COVID-19 a pandemic

30 March 2020 Expo 2020 Dubai Steering Committee agrees to explore a postponement

4 April 2020

In support of the Expo 2020 Dubai Steering Committee recommendation, UAE government formally requests a postponement in letter to BIE

21 April 2020

BIE Executive Committee unanimously agrees to propose to the BIE General Assembly the postponement of Expo 2020 Dubai to 1 October 2021 - 31 March 2022

24 April 2020

BIE Member States begin voting remotely on Executive Committee’s recommendation

4 May 2020

29 May 2020

BIE officially announces postponement has been approved by more than two thirds of BIE Member States – surpassing the required threshold Voting ends

Sérgio Segóvia, Commissioner General of Brazil at Expo 2020 Dubai (May 2020)

CONTINUING WITH PURPOSE

The one-year delay afforded everyone, including participants, the Expo organisers and the host nation, time to focus their efforts on navigating the impact of the pandemic, prioritise the health and wellbeing of their people, and adjust their plans for an event that would now take place in a changed world.

Expo 2020 Dubai reaffirmed its commitment to hosting a World Expo that was true to its time and place – an inspirational event to celebrate humanity’s resilience and build on a collective desire for new thinking to solve some of the greatest challenges of our time. By bringing the world together in a spirit of solidarity and optimism for the future, it would catalyse positive change at a time when it would be most needed.

Indeed, its bold ambitions, based on its founding premise to connect minds and create the future, had been given new purpose and taken on even stronger significance. The pandemic emphasised what we knew we must address, reminded us of the power of global cooperation, and underscored the urgency with which we must act.

While the world would continue to tackle the impact of COVID-19, the global community also continued to face other issues, including climate change, equal access to the basic human rights of education, digitalisation and healthcare, and achieving the Global Goals. Seeking inspiring solutions to these challenges remained Expo 2020 Dubai’s focal purpose, and its timing was now even more crucial.

The power of connection

Coinciding with the UAE’s Golden Jubilee in 2021, Expo 2020 offered an exceptional opportunity to look back with pride on the last 50 years, when the nation had achieved things that others felt were impossible. Expo 2020 would seize that spirit and build on the nation’s extraordinary legacy as it looked to the next 50 years, pushing the limits even further as it sought a better, happier, healthier, more sustainable future for everyone.

The COVID-19 pandemic had a major impact upon global mobility, a core theme of Expo 2020. At its onset, almost every country stopped or severely limited flights and imposed travel restrictions. The breakdown in global mobility not only separated families, it also undermined the interconnectedness achieved through the movement of people –a cornerstone of the global economy.

Expo 2020 Dubai’s eventual opening in October 2021 was an important sign at a global level that normality was returning, assuaging fears the pandemic would force countries to turn back the clock on global mobility and interconnectedness. People were yearning for travel and connection, and businesses were hungry for new opportunities as they sought collaboration, innovation and investment that would catalyse solutions to unprecedented global challenges.

With the UAE leading the way in implementing and sustaining effective COVID-19 preventative measures, Expo 2020 was able to open in October 2021 and will always hold a special place as the first, and certainly the most significant, global event to be held since the start of the pandemic.

Chapter 4 - Humanity Comes to a Pause

The Expo 2020 Dubai Story

Timeliness and relevance of themes

Expo 2020 Dubai’s themes of Opportunity, Mobility and Sustainability took on even greater relevance as humanity sought to learn lessons from the pandemic and apply them moving forward.

Opportunity celebrated those individuals, communities and organisations helping fight the battle against COVID-19, shining a light on where things were done right, while also harnessing that knowledge to unlock everyone’s potential to create a better, healthier future.

In the field of Mobility, the world had experienced first-hand how mobility solutions helped navigate an unprecedented period of isolation – from programmes that connected friends, families and colleagues, to technology that kept children in the

virtual classroom, to online shopping, telemedicine and an array of internetbased entertainment. Expo 2020’s pledge to drive progress through innovation and collaboration around the real and virtual movement of people, data, ideas and cultures, was propelled to the forefront of everyone’s minds, with Expo exploring and driving global interconnectivity to the benefit of everyone.

Living with respect for the world we inhabit remained at the heart of Expo 2020 Dubai. Inspiring change, sharing solutions and exploring innovative ideas that encourage collective action to preserve Earth for future generations, Expo’s focus on Sustainability included looking to some of the positive environmental signals highlighted by the pandemic.

From countries supporting one another with knowledge and critical supplies, to medical staff fighting on the front line, COVID-19 taught us that by working together and standing shoulder to shoulder, humanity’s ability to effect change knows no bounds.

Expo 2020 captured this indomitable human spirit and harnessed the collaborative strength of a global community that stood as one to build back better. Across six exceptional months, Expo 2020 celebrated the power of partnership and made good on a promise to show the best of humanity on a global platform, helping to build a vision of a better world. Post-COVID, such a platform was more relevant, more important and more needed than ever.

The safety and wellbeing of citizens, residents and visitors to the UAE has long been a priority for the nation’s leadership, with Dubai regularly ranking as one of the safest cities in the world.

While the pandemic was an unprecedented threat, the country’s leadership responded responsibly and rapidly, implementing clear and science-based preventative measures and ensuring testing and vaccination was widely available. No differentiation was made between UAE nationals and expatriates, with vaccines available free of charge to all.

The leadership’s agility in responding effectively to the pandemic has made the UAE an even more attractive destination for long-term residents and visitors. In July 2020, the UAE was among the first countries to re-open for tourism, and is consistently identified as a country that managed the pandemic effectively. In January 2022, at the peak of the Omicron wave, the UAE ranked first out of 53 countries in Bloomberg’s monthly COVID Resilience Index. The Index was based on 11 indicators, including case growth, health system quality, vaccine administration, mortality rate and progress towards resuming international travel.

Beyond its own borders, the UAE contributes vaccines to COVAX, the global facility to improve vaccine equity, and has provided test kits to the World Health Organization.

The UAE also partnered with the World Food Programme to launch an international air bridge operation that used Emirati aircraft to deliver essential health and humanitarian supplies across Europe, Africa, Asia, and the Middle East, with warehouses in Dubai International Humanitarian City – one of the world’s largest humanitarian hubs –operating uninterrupted and playing a key role in the world’s response to the pandemic.

The UAE: A leading force in the global fight against COVID-19

A RESPONSIBLE AND PROACTIVE RESPONSE

The effects of COVID-19 were widereaching and impacted every aspect of the organisation. Agility was key in such a fast-moving, unpredictable situation. Reconfiguring construction schedules, advising participants, revising budgets, adjusting headcount, reassuring workforce, and re-doing the entire programming calendar – every Expo 2020 Dubai function was required to be nimble, flexible, diligent and responsible as they adapted to the effects of the postponement and managed new regulations, while also sticking to the aim of hosting a spectacular and safe global gathering.

As many people around the world switched to working from home in light of COVID-19, Expo 2020 Dubai faced the challenge of migrating its workforce to a largely online work environment in a matter of days. With the help of technology solutions from Official Digital Network Partner Cisco, employees seamlessly shifted to remote working. At the heart of Expo’s communications was Cisco’s Webex platform with its file-sharing, videoconferencing and messaging features allowing Expo to achieve a much-needed degree of normality and enabling work on the event to continue at pace. Expo 2020 represented the largest deployment of Cisco’s Webex in the UAE.

Cisco also extended the use of Webex to all employees’ friends and families, ensuring that human connections continued to flourish. Webex continued to serve as a key communication tool during the event.

Establishing a dedicated COVID-19 Taskforce

The safety and wellbeing of everyone involved in Expo 2020 – including the workforce, participants and visitors – was always Expo 2020’s first responsibility, both in the lead-up to and throughout the six months of the event.

The Expo 2020 Dubai COVID-19 Taskforce was established very early on in the pandemic to continuously assess the scientific understanding of the virus and available preventative measures, oversee the implementation of these measures to ensure everyone’s safety, while simultaneously enabling the continuation of the planning and delivery of Expo 2020 Dubai.

Led by Her Excellency Reem Al Hashimy, the Taskforce comprised Chiefs from all critical functional areas of Expo, with an operational team including Expo staff and consultants, including representation from Dubai Health Authority (DHA) and Dubai Police, leading the day-to-day work.

Close collaboration with national and Dubai leadership and health authorities was critical to ensuring Expo 2020 took account of the most up-to-date scientific knowledge in crafting its strategies and approaches. It also ensured that throughout the pandemic, Expo 2020 was able to rely on the expertise and support of key government agencies, building on relationships of trust that became critical during the event. Consultation with major international bodies, such as the World Health Organization (WHO) and Médecins Sans Frontières, also enabled Expo 2020 to immediately implement best practices learned from past pandemics and demonstrated the seriousness of Expo 2020’s science-based approach, thereby reassuring all stakeholders.

COVID-19 TASKFORCE AIMS

Keep all workforce, contractors and participants informed of the latest rules and regulations regarding COVID-19

Manage Expo 2020 Dubai’s testing and vaccination facilities

Manage all close contact tracing

Arrange and manage mass site-wide PCR testing

Support all staff

Construction continues

In line with Dubai government policy, construction continued on the Expo 2020 site during the initial phase of the pandemic, with the COVID-19 Taskforce working with teams on the ground to immediately put in place preventative measures [see Chapter 2].

COVID-19 testing, isolation, contact tracing protocols

Initial PCR testing protocols were focused around testing persons with symptoms, or close contacts of positive cases. When site delivery recommenced, additional testing of key workforce groups ensured a full picture of the COVID-19 situation. With the exceptional support of medical professionals from the Dubai Health Authority and two contracted laboratory partners, Expo 2020 followed measures put in place by the Dubai Health Authority:

• a mandatory isolation period for a person who tested positive for COVID-19

• a quarantine period for close contacts

• direct contact-tracing by Expo’s COVID-19 Taskforce of all close contacts in the workplace

This process was critical to move quickly and understand if there were cases among the workforce, to identify potential clusters and take action to prevent further transmission.

GUIDING PRINCIPLES

All decisions must be grounded in scientific understanding and best practices

All stakeholders, from Expo 2020 employees to participants to workers building the site, must receive the same support and follow the same preventative measures

Extraordinary times call for extraordinary measures, including increased support to ensure the wellbeing of workforce, such as access to mental health services

The success of these initial measures not only validated the COVID-19 prevention approach of the UAE and Dubai, but also enabled the preparations and construction of Expo 2020 Dubai to continue, preventing any further delay while also lowering the risk to the workers who were critical to its delivery.

Crucially, these initial ethical and scientific principles, decisions and structure put in place through the creation of the Taskforce were the bedrock of Expo 2020’s approach throughout the event.

To support the workforce, Expo 2020 launched a 24-hour COVID-19 Helpline, which soon became a trusted point of contact for staff, contractors, and participants. The diversity of Expo 2020’s workforce required different approaches to communication, including different languages. It also required attention to mental health, and the COVID-19 Taskforce regularly made welfare calls to workforce who were in isolation or quarantine and directed them to available mental health resources, including teleconsultations.

1 million+ meeting participants connected Chapter 4 - Humanity Comes to a Pause The Expo 2020 Dubai Story 242 243 Expo Closing Report - Chapter 4 English v7.indd 242-243 2/22/23 10:57 AM

COVID-19 vaccination campaign

The long-term prevention approach of the UAE centred around vaccinations as a crucial tool to reduce the need for other COVID-19 prevention measures, enabling a large event like Expo 2020 to take place safely.

When COVID-19 vaccinations first became available in early 2021, Expo 2020 launched a voluntary vaccination campaign, working with a respected health care provider to administer the vaccines and respond to any potential adverse reactions (of which there were none). Expo 2020 administered more than 3,000 doses in January and February 2021, with turnout exceeding expectations.

In April 2021, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of

The Executive Council of Dubai, extended the offer of free vaccinations to all Expo’s international participants and their staff, and Expo 2020 expanded its COVID-19 Vaccination Centre, opening a full-time vaccine clinic on site that was able to cater to larger numbers of people.

As scientific evidence continued to demonstrate the critical role of vaccines in reducing transmission and preventing severe cases, Expo put in place a COVID-19 Vaccination Mandate, active from 1 October 2021, to ensure all workforce and visitors would be safe at Expo 2020. The mandate required workforce be fully vaccinated with any vaccine approved by the UAE authorities, the World Health Organization or any Expo 2020 participating country.

COVID-19 vaccine booster campaign

Responding to the Omicron surge

Verification of vaccination status was included as a requirement in the workforce accreditation process – a process expedited through a partnership with the UAE’s Ministry of Health and Prevention (MoHAP), which enabled Expo to validate the vaccine record information for the majority of its workforce automatically via the MoHAP application, or within 24 hours for manual submission. As such, no accreditation was delayed due to vaccine verification requirements.

In total, almost 20,000 doses of the COVID-19 vaccine were provided at Expo 2020 facilities prior to Expo 2020’s opening, and more than 150,000 workforce had their vaccine records validated.

To protect Expo 2020’s workforce and visitors as the event entered its busiest months – and at the same time as the new, highly transmissible Omicron variant emerged – Expo 2020 updated its Mandatory Vaccine Policy in December 2021 to include compulsory boosters for all workforce eligible under Dubai Health Authority guidelines.

More than 13,000 boosters were given on site in the three months to the end of the event. At the same time, newly on-boarded workforce continued to receive their first and second doses throughout the event.

As a result, Expo 2020 remained the host of a large and often very busy COVID-19 Vaccination Centre, requiring strong cooperation between the Dubai Health Authority, which administered the centre and the vaccines; the PCR testing partner Unilabs, which managed the physical facility where the vaccine clinic was located; and Expo 2020, which oversaw the entire operation and had a team who served as the daily liaison between all parties to ensure a smooth experience.

In total, 70,000+ doses of the COVID-19 vaccine – first dose, second dose and boosters – were provided at Expo 2020 Dubai facilities.

A new and highly transmissible COVID-19 variant, Omicron, was first reported on 24 November 2021 and posed new challenges to Expo 2020’s prevention measures.

While Omicron was responsible for fewer severe cases in vaccinated populations compared to previous variants, it led to large numbers of asymptomatic or minimally symptomatic cases in vaccinated populations. Positive cases soon increased both globally and in the UAE, and Expo 2020 worked quickly to adjust to this new reality.

While high-risk functions, such as unmasked performers, were already required to test, in December 2021, Expo 2020 put in place mandatory, complimentary PCR testing for all workforce – anyone who entered the site with an accreditation pass or who worked at the Expo 2020 Main Office – with the frequency dependent on job function. It announced the provision of complimentary PCR tests at Expo 2020 facilities for all participant staff, as often as required, while also requiring visiting media to present a 48-hour negative test results, with free tests available at Expo 2020 centres on presentation of a valid Expo media accreditation. This allowed Expo 2020 to identify and isolate positive cases, including asymptomatic cases.

The five existing PCR testing facilities expanded and two new centres opened –one at DEC North and a second location at Expo Village – while the COVID-19 Taskforce enlisted additional support, including from the Dubai Police, to ensure all positive cases were contacted and informed of isolation protocols; that close contacts were informed of the need to quarantine; and welfare checks were made on positive cases.

Case monitoring, in conjunction with the DHA, demonstrated that most positive cases were exposed through their private lives rather than at Expo 2020. Many Expo 2020 workforce members lived and/or socialised together outside of work, which meant a single case could result in a large number of close contacts required to quarantine and miss work.

PCR testing was highly successful in identifying cases quickly, but did result in large numbers of workforce in isolation and close contacts in quarantine. Operationally, coordination between the COVID-19 Taskforce and the relevant functional areas was critical to prevent staffing gaps. In some cases, alternate workforce was provided [see Chapter 5].

Recognising that international participants faced additional challenges with many staff living and socialising together at the Expo Village, the COVID-19 Taskforce had, from the beginning of the event, maintained isolation apartments at the Village for quarantine. Close coordination between Expo Village management, the DHA and international participants, ensured the safe movement of people between flats and safe cleaning and waste management, while food deliveries and additional measures such as limitations on the size of gatherings also helped reduce transmission.

Testing facilities

• World Parking (24/7 drive-through)

• World Parking (24/7 walk-through)

• Dubai Exhibition Centre North

• Dubai Exhibition Centre South

• Expo Village

• House of Volunteers

Chapter 4 - Humanity Comes to a Pause

The Expo 2020 Dubai Story

Safe and spectacular

Keeping Expo’s vast live events and entertainment (EVE) programme running safely was one of the most critical and challenging aspects of ensuring Expo 2020’s success.

Many performers, singers and musicians were necessarily unmasked and many others, even if masked, were in close proximity to visitors and each other. The interaction of EVE workforce in back-of-house areas – including wardrobe and make-up – posed further COVID-19 risks, as did the sharing of equipment, such as microphones, during performances.

Expo required those not singing or playing an instrument to remain masked in advance of the performance, and established daily PCR testing to allow artists to perform without masks, ensuring their own health and guaranteeing the continued exceptional quality of Expo 2020’s performances throughout the event.

Thanks to the integrated efforts of all involved, Expo 2020 was able to safely bring in performance groups from around the world, with very few performances cancelled or rescheduled.

DEALING WITH A PANDEMIC: A TIMELINE

March 2020 Formation of Expo 2020 Dubai’s COVID-19 Taskforce

Visitor entry requirements

Expo 2020’s number one priority was always to ensure the safety and wellbeing of its workforce, participants and visitors.

Mid 2020 Governments and pharmaceutical companies worldwide actively seek a viable vaccine

December 2020 First vaccinations become available

Questions about whether there should be vaccine or PCR testing requirements for entry and whether masks should be required on site were key considerations in the months leading up to the opening. Expo 2020 elected to follow the Dubai government’s mandate, which required masks to be worn indoors and outdoors except while eating, drinking or exercising. This was changed by the Dubai government in March 2022 to make masks optional (but strongly encouraged) outdoors, and mandatory indoors. Expo 2020 adopted the same policy.

Jan - Feb 2021 3,000+ vaccine doses administered to Expo 2020 workforce

April 2021

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, offers free vaccinations to all Expo’s international participants and their staff

The question of vaccinations was a little more complex, as Expo 2020 opened at a time when global vaccine inequity was stark. Requiring visitors to be vaccinated would

have limited visitation to a small subset of countries who were able to secure the vaccine first. It would have also required a mechanism to assess medical exemptions, of which there was no global standard.

Ultimately a balance was found by requiring all visitors to have received a COVID-19 vaccination or a negative PCR test in the preceding 72 hours. Any vaccine approved by any Expo 2020 participating country was valid, and visitors could present physical or electronic copies. Unvaccinated visitors were able to simply present a negative PCR result for entry.

The COVID-19 Taskforce worked with the operations team to ensure any issues at the entry gates were resolved quickly, and that there was minimal interference in the visitor experience. To ensure that COVID-19 prevention measures were not a barrier to visitation, all unvaccinated visitors without

valid PCR test results were directed to Expo 2020’s testing facilities, both on site and across the UAE. Visitors could test the day before their planned visit to allow sufficient time to receive their results. This was encouraged through messaging and information on the ticketing website to prevent visitors waiting at Expo 2020 for their results for several hours, or leaving disappointed and having to return the next day once they had received their results.

For visitors who did not meet the COVID-19 entry requirements, return transport was available from any of the four entry gates to the PCR testing facility. Visitors with certain ticket types could avail a complimentary test, while testing was available at a discounted rate for others.

Due in part to increased testing during the Omicron surge, more than one million PCR tests were performed across Expo 2020 in support of the event, with workforce accounting for the vast majority.

October 2021 Expo’s COVID-19 Mandatory Vaccine Policy comes into effect

December 2021

Worldwide cases due to Omicron variant rise; Expo’s COVID-19 Vaccination Mandate updated to include boosters and mandatory PCR testing for all workforce

February 2022 13,000+ boosters administered on site

31 March 2022

1 million+ PCR tests and 70,000+ doses of the COVID-19 vaccine – first dose, second dose and boosters –provided at Expo 2020 Dubai facilities

PCR TESTS

AT A GLANCE: EXPO 2020’S COVID-19 PROTOCOLS, GUIDELINES AND PRECAUTIONARY MEASURES

PROOF

Visitors required to provide proof of immunisation or a negative PCR test, conducted within the previous 72 hours, before entering Expo 2020

CASHLESS PURCHASES

Pre-purchase of tickets, online ticket purchases and cashless retail and F&B purchases highly encouraged to control capacity and visitor flow and reduce touch points

SANITISATION

No-touch sanitisation stations provided hand sanitisers at all entrance and departure gates, pavilions and restaurants

MASKS

Face masks, in line with the latest Dubai guidelines

HEALTH DECLARATION

All visitors required to complete a health declaration as part of the ticket purchase process

AL HOSN

The Al Hosn app – the UAE’s official digital platform for COVID-19 test results, vaccination certificates and exemptions – included an Expo specific pass, easily highlighting access eligibility for visitors

Making hygiene a top priority

In June 2021, Expo 2020 Dubai and Dettol joined forces to ensure world-class hygiene across the site, with Dettol announced as Expo’s Official Hygiene Partner. Providing top-of-the-line products –including Dettol’s no-touch hand-sanitiser stations at all entrance and departure gates, pavilions and restaurants – the partnership supported Expo’s commitment to health and wellbeing.

TECHNOLOGY

Applied technology assisted visitorfacing interactions such as ticketing, queue management, crowd flow and capacity and health monitoring

PLANNING

Robust operational plans, risk assessments and contingency plans developed for all venues and spaces across the site

SOCIAL DISTANCING

Floor markings, signage and public address system reminders to ensure social distancing; designated staff responsible for monitoring and regulating in all venues

COMMUNICATION

Regular Expo 2020 COVID-19 Circulars (eight editions across the event) provided clear updates on testing protocols and other requirements for all stakeholders

PARTNERSHIPS

Close liaison with partners and other stakeholders to ensure smooth and safe visitor experience beyond the physical boundaries of the Expo site, including public transport

Overcoming challenges

The pandemic environment was highly fluid. COVID-19 itself evolved with the discovery of new variants, the scientific understanding of the virus continued to grow, and the tools available for prevention expanded. It was not enough to make a plan, implement a set of prevention measures and focus only on their implementation. It was necessary to remain constantly aware of the developing science, how different preventative measures functioned, and how to use the knowledge and tools available in the most effective and least obtrusive way possible for workforce and visitors.

In addition, there was a tremendous variation in how countries around the world managed COVID-19, reflected in the expectations of Expo’s diverse, multinational workforce, visitor and participant base. However, Expo 2020’s COVID-19 prevention policies were the same for all involved and were applied consistently to ensure maximum effect.

The global pandemic generated different emotions in different people – fear, anxiety, defiance – and the COVID-19 Taskforce sometimes had to deliver disappointing news – to a colleague who had worked for years towards Expo 2020’s opening day that they could not attend because they were a close contact; to an asymptomatic positive performer who could not perform in a show they had been preparing for months; or to a disappointed visitor who was not allowed to enter until they presented a negative PCR test. A key focus in these engagements was compassion and dialogue. Through this, almost everyone came to understand why they were receiving disappointing news and accepted it.

Utilising this approach, the COVID-19 Taskforce was able to maintain the exacting standards necessary to prevent the spread of the virus, while also showing compassion and respect.

A first for the region

Expo 2020 Dubai was the first global megaevent to be held in the Middle East and the most significant global gathering to take place after the emergence of the pandemic. Within this context, the UAE showed it could successfully manage a global health emergency, adopting a balanced approach that required visitors to the country to take a PCR test before arrival and, in some cases, upon arrival.

This allowed the UAE to continue to safely welcome visitors from around the world, many of whom visited Expo 2020 Dubai, where additional COVID-19 preventative measures ensured they could do so as safely as possible.

Hundreds of heads of state and government, senior government officials, representatives of international organisations and senior businesspeople felt safe to travel to the UAE for Expo 2020 Dubai. For many, it was their first official international trip since the onset of the pandemic.

Visitors were also impressed with the management of the system, with Expo’s COVID-19 health and safety precautions consistently awarded high scores in postvisit surveys. They particularly praised the visitor vaccine or PCR entry requirements, including the availability of free testing for ticket-holders, and the mandatory mask policy for creating a safe environment that did not negatively impact their overall enjoyment of the event.

Participants also felt looked after, and particularly appreciated the onsite vaccination centre that enabled them to receive their vaccines and boosters easily and at no cost.

Expo 2020’s success was noted and delegations from around the world have visited Dubai to learn more about how organisers managed the pandemic and were able to host the event. Organisations with global expertise, such as the World Health Organization and the U.S. Centers for Disease Control, sought to take lessons from Expo 2020 and share them with those planning future events. It is a great achievement for the UAE to be a source of expertise in effective pandemic management that it can share with the rest of the world.

Thanks to the openness and science-based approach of the UAE, all participants in Expo 2020 Dubai have been able to react quickly and responsibly to the changing situation, allowing us to welcome visitors with confidence, safe in the knowledge they and our staff are safe.

Bob Clark, Commissioner General of the USA at Expo 2020 Dubai

GETTING READY TO WELCOME THE WORLD

Expo's Learning and Development Strategy ensured the entire workforce was able to deliver their role to their full potential, equipping every person with the right skills and knowledge to perform their role confidently and competently.

The culmination of a series of readiness activities, the Expo Pavilions Premiere ran from January to April 2021 and offered a preview of the Expo visitor experience, testing workforce readiness and providing increased reassurances around COVID-19 preventative measures.

On a scale never seen in the region before, the Expo Operations Centre was home to every function’s operational team, as well as operational representatives of all relevant external stakeholders. Testament to the collaborative spirit that underpinned site operations, this was the bedrock for the event’s entire delivery, creating a safe, secure and seamless experience for every visitor that enabled the Emirati spirit of hospitality to shine through.

Innovation for the greater good was a thread that ran throughout the entire Expo. A tool to advance human progress, particularly in the field of sustainability, it enhanced connections, enabled efficient ways of working and ensured a smooth visitor experience.

From sponsorships, brand activations and marketing campaigns, to media partnerships and world-class communications and media facilities, Expo’s Community Engagement and Marketing and Communications delivered the Expo message to audiences at home and abroad, building awareness and excitement and driving visitation.

Expo tickets were available across multiple touch points, leveraging the reach of Partners and stakeholders and including an expansive network of global ticket resellers. Dynamic pricing incentivised early sales and mitigated potential periods of low demand.

OPERATIONAL READINESS

LIMITED OPERATIONS

9 JANUARY 2021

• Site open (limited footprint) for Expo Pavilions Premiere (EPP)

• Limited delivery of services (scope and scale) to support EPP

• Limited implementation of event-time policies and procedures

• Expo Operations Centre active for limited hours

• Workforce training integrated into live operations

• Site security sweep and lockdown of access protocols, uplifts to Security and Transport Operations

• Movement of large teams of staff to site for familiarisation and takeover of venues and spaces

EXTENDED OPERATIONS

1 SEPTEMBER 2021

• Finalisation of construction activity and transfer of authority to Operations team

• Main Operations Centre (MOC) event-time participation operating 0800-1800

• Site Control activated; communications hub stood up

• Event-time contingency plans and crisis management procedure in place

• Site readiness activities progression and final systems full go-live

• Handover of participants’ operational relationships to zones

FULL OPERATIONS

22 SEPTEMBER 2021

• All zones, Expo-owned pavilions and venues live

• All Operations teams assumed roles on site, final training of volunteers and contractors

• Final large-scale test events

• Operations moved to 24/7 (as of 29 September 2021)

• Expo Operations Centre fully operational (including Dubai Police, Transport Coordination Centre and Technology Operations Centre)

• Restricted movement of vehicles within Public Realm

Expo Pavilions Premiere

The Expo Pavilions Premiere was a milestone moment for Expo 2020 Dubai and people in the UAE and the culmination of a series of readiness activities, including those led by Expo and those conducted by external stakeholders, both on and off the Expo site.

Against the quickly evolving backdrop of the global pandemic, it was an invaluable opportunity to:

• Engage and excite the public by offering a taste of the Expo visitor experience

• Provide increased reassurances around health and safety by testing Expo’s readiness to work within the current COVID-19 guidelines, including the organisation’s flexibility and agility

• Test and refine operational plans, specifically in the Sustainability Pavilion and wider Zone

• Test the capabilities and confidence of Expo’s workforce, including introducing the Expo Volunteers

• Work with key external operational stakeholders such as Dubai Police and emergency services

• Develop a spirit and culture of serving visitors amongst the workforce

• Showcase Expo’s advanced state of readiness ahead of the October 2021 opening

Between 15 January 2021 and 10 April 2021, operating five days a week for six hours a day, EPP welcomed more than 100,000 visitors, including the general public, media, influencers, government entities, the education community, commercial Partners and leisure groups.

With a ticket price of AED 25 (USD 7), EPP included the opportunity to explore Terra –The Sustainability Pavilion and enjoy light programming in the Public Realm, as well as selected food and beverage and retail offerings.

Feedback from visitors and the on-theground experience of Expo’s workforce led to a number of enhancements to event-time plans. This included improvements to signage and wayfinding, more consideration of volunteer attrition and the need to raise greater awareness of public transport options.

The EPP concept was further extended in March 2021, with members of the Expo workforce invited to bring their friends and family for an exclusive preview of Alif – The Mobility Pavilion and Mission Possible – The Opportunity Pavilion.

OTHER TESTING ACTIVITIES IN 2021

Al Wasl test event

May 2021

Held across two evenings, this was an opportunity to test the venue in a range of different event modes included 1,200 simulated guests and 150 workforce. Outputs included mass loading the venue, further COVID-19 tests, and overall confidence-building for the premier venue on site.

Schools test event

June 2021

Involving 400 schoolchildren, this rehearsal of the typical student journey focused on transport, reception and meals.

Table top exercises

August, September 2021

Exploring function operations in the context of various ‘likely scenarios’, these events focused on how issues would be resolved and the procedures for response and escalation.

Safety & security

August 2021

Testing potential scenarios and related processes and procedures, including multi-agency responses at both a local and federal level.

Test event 1 and 2

September 2021

Involving a number of participants’ pavilions, this tested operational service levels at scope and scale, including various contingency plans. Held across two days at a weekend close to the opening of Expo, it was one of the final opportunities to refine plans once reviewing the operations with around 60,000 visitors on site.

WORKFORCE READINESS

Expo’s vast and diverse workforce included full-time employees on both permanent and fixed-term contracts, secondees from government entities and partners, embedded contractors and volunteers.

Learning and development

Expo 2020 was committed to ensuring that its entire workforce felt able to deliver their role to their full potential, equipping every person, whether paid, volunteer or contractor, with the right skills and knowledge to perform their role confidently and competently. This was delivered through a carefully developed Learning and Development Strategy, split into two distinct periods.

Pre-event training

In the pre-event period, Expo’s training strategy focused on equipping the workforce with the right skills and knowledge to enable them to perform their role confidently and competently.

Examples included:

• Leading the Expo Way: enhancing the leadership skills of more than 280 employees over 3,400 hours of interactive workshops

• Mission Leader: an accelerated classroom-based programme, enabling the 135 participants to be a strong force for change between Expo’s planning and operational delivery phases

• Building Capability: focusing on the transfer of operational knowledge, for example by working with Emirates Airline to see how its Control Centre operated and shadowing operational staff at the 2019 Abu Dhabi Grand Prix.

Expo 2020 also offered a range of online micro-learning modules and longer, certified programmes, including through the Abu Dhabi School of Government. In total, more than 1.2 million online learning hours were recorded.

In addition, First Aid and Fire Safety Compliance training was also delivered to relevant staff working on site, including participants, both before and during the event.

Event-time training

Event-time training included access to an online learning experience platform, with members of the workforce encouraged to refresh their knowledge regularly throughout the event, including through a mobile app.

General training modules were designed to provide information on Expo’s themes, purpose and values, as well as on safety and security and other key processes and procedures, and were offered to volunteers, contractors, full-time Expo employees and participants.

Training was also offered to key stakeholders across the country, including service and tourism providers, ensuring consistency in service levels across the Expo site and beyond. Participating entities included Dubai Airports, Dubai Duty Free, Dubai Police, Emirates Airline and bus and taxi drivers.

Workforce contingency planning

With COVID-19 protocols and vaccination requirements applicable to all categories of workforce, the close monitoring of workforce supply was essential to prepare for and mitigate any potential shortfalls and ensure operational continuity and safety. This applied to full-time staff as well as contracted staff, performers and volunteers.

Part of Expo 2020 Dubai’s strategy was ‘Post Prioritisation’: In the event of a shortfall, workforce would be reallocated to priority and critical positions, working within the predefined minimum workforce threshold parameters. When the shortfall exceeded the minimum thresholds, or in the event of additional workforce required for special events or peaks in visitation, a Contingency Workforce was activated and deployed.

These measures saw hosting support extended to participants’ operations when required (primarily due to COVID-19 reasons), and proactively activating the contingency workforce to support particularly busy periods, such as New Year’s Eve.

OPERATING THE SITE

Command, control and coordination

The event-time operating model included three levels of operations:

Gold (Strategic)

• Led by Her Excellency Reem Al Hashimy, and comprising the Expo 2020 Higher Committee and executive level representatives from Expo 2020 Dubai, including the Chief Operations Officer

• This point of escalation was reserved for issues which could cause significant reputational damage and/or require substantial budget allocation to remedy

• Provided daily summary guidance

Silver (Tactical)

• Specific to the Main Operations Centre (MOC) and those who led a particular team or specialism. The MOC was the heart of operations, acting as an intermediary between Bronze and Gold levels, receiving situational updates and escalating issues where necessary

• Led by a ‘Duty Operations Director’, functions and roles were covered by duty ‘shifts’

• Worked alongside the Dubai Police Operations Centre, Transport Coordination Centre (with the RTA), and Technology Operations Centre (TOC)

Bronze (Operational)

• Specific to the teams on the ground and those working directly on site, this level referred to the function, venue and zone teams and supporting operational spaces e.g. the Operations Control Room for all support services

• Issues were encouraged to be solved at this level, reaching out for support and guidance upwards when necessary

Expo Operations Centre

The Expo Operations Centre (EOC) was the heart of all operations. Home to all operational teams, as well as operational representatives of external stakeholders, it managed all Expo 2020 event operations.

The EOC comprised four main operating centres and a control room:

Main Operations Centre (MOC)

The MOC was the central hub of information and the single source of truth for all operations. For business-as-usual activity, the MOC covered a number of ‘shifts’ each day, accompanied by twice-daily briefings and an end of day report. Led by a Duty Operations Director and supported by a Deputy Director and central coordinator, the MOC was staffed by desks comprising operational teams, as well as some essential non-operations teams:

• School Operations

• Protocol & Guest Services

• Operations Support Services

• International Participants Operations

• Pavilions and Exhibitions Operations

• Commercial

• Workforce Operations

• Security Operations

• Commercial Operations

• Ticketing Operations

• Events and Entertainment Operations

• Health and Safety Operations

• Expo Operations Centre including Production Control

• Site Operations

• Media Operations

• Visitor Experience

• Director General’s Office

• Expo Operations Office

• Strategic/Crisis Comunications

• Internal Communications

The role of the MOC was to provide situational awareness at all times, through the use of CCTV and other supporting systems such as crowd management. The MOC also drove integrated plans for the next day and week ahead, including for any special events and activities, resolved any complex issues, and communicated key information both upwards to the strategic level as well as downwards to the teams on the ground. While participation was internal in nature, the MOC consistently interacted with a number of external stakeholders.

Dubai Police Operations Centre (DPOC)

Working under the authority of Dubai Police, the DPOC combined efforts of numerous entities in areas including on-site safety and security and the wellbeing of visitors, linking the site to the wider city and beyond. It consisted of:

• Dubai Police (and numerous operational teams including Traffic Control, K9 Unit etc)

• Dubai Civil Defence

• Dubai Corporation for Ambulance Services

• Emirates Auction

• Ministry of Defence

• State Security Authority

• National Centre of Meteorology

• Dubai Municipality

• Presidential Guard

• Roads & Transport Authority

• Esharah

Technology Operations Centre (TOC)

The TOC included the Cyber Security Operations Centre, where all Expo 2020 Dubai’s applications and networks were continuously monitored.

Transport Coordination Centre (TCC)

The TCC combined the efforts of Dubai Roads & Transport Authority with Dubai Police and the Expo 2020 Transport Operations team to create a unique hub of transport-related information, ensuring smooth arrivals and departures for all visitors. Covering all forms of transportation to the site, including the Metro, roads, parking, taxis and Expo Rider, this was the central decision-making hub for all transport-related matters.

Operations Control

Room

(OCR)

The OCR provided a centralised and streamlined approach to managing daily work schedules, problem resolution and mitigations across three work streams: Transport, Logistics and Facilities Management (FM).

The OCR went live in September 2020 ahead of Expo Pavilions Premiere, with full-time (24/7) operations beginning in January 2021.

During the event, twice-daily briefings provided an overview of the day’s activities across site, ensuring the teams on the ground were aware of how busy the site could potentially get and what activities were in store for the day ahead. This also allowed, for example, the Facilities Management teams to ensure sufficient cleaning staff were available around areas where large volumes of visitors were to be expected.

Stakeholder integration in the EOC

While Expo 2020 was held in Dubai, it was a nationwide, collective event, and a number of external stakeholders from around the UAE were integrated into daily operations, both in the EOC and on the ground.

Clear communication among all stakeholders – both internal and external – was critical. In total, 364 briefings were held across 182 days, led by the Duty Operations Directors. A separate Arabic language briefing was also held each morning with Dubai Police and a number of other external stakeholders. Further briefings and other forms of daily communication cascaded to include teams working across the site.

Integration started with the formation of the City Readiness Committee in March 2019 [see Chapter 1], which defined the scope of different stakeholders, set expectations and ultimately oversaw a series of activities to

achieve readiness across all government partners. Over the course of the readiness period, Dubai Police and other emergency services moved to the site, occupying key roles, increasing their presence and building relationships with their Expo 2020 counterparts. Examples included collaboration between Dubai Corporation for Ambulance Services, Dubai Civil Defence and Dubai Municipality, to assist with critical first aid dispatch, food safety and inspections.

Over the course of the event, the strong relationship between the MOC, Dubai Police and the TCC proved to be critical in delivering the basic operational services that would create an exceptional visitor experience. Prime examples of this were the various special events that required additional planning outside the business-as-usual process. The UAE National Day and Golden Jubilee celebrations involved significant

planning around the transport nodes and arrival gates, as well as events held in Al Wasl Plaza and Jubilee Park, in anticipation of a busy day on site. The reality was as expected, with the joint EOC team working hard to ensure the teams on the ground were wellsupported to deal with the upturn in demand. This was tested to the extreme with the Metro arrivals and the operational plan put into place at the main 2020 Arrival Plaza.

The notion of a joint operations room on this scale had not been seen in the region before, and it was testament to both the detailed planning, preparedness before the event and willingness to build strong relationships, that ultimately scored the success that was achieved collectively. This was not only one the event’s key successes in terms of site operations, but a bedrock for all of the delivery that was to follow across the full six months.

Zonal structure

In order to effectively manage the operations of such a large footprint, the Expo 2020 site was split into six operational zones. Within each zone, a dedicated Zone Head was responsible for the delivery of all operations, acting as the centralised coordination point across all functions for the duration of the event.

Supporting the Zone Heads were representatives from various departments. Each zone team worked together to collectively manage the daily operations and issues resolution within each respective zone.

This structure ensured the site was effectively managed, as each zone had its own, distinct operational structure. The zonal operational structures adapted to the

activity within. For example, the Thematic zones were focused on gates and district and participant integration activity within, while Al Wasl focused on the gate, the plaza itself and the integration with DEC.

Car parks and service zones were managed by a separate Operations Support Services team and external stakeholders.

Planning, decision-making and issue resolution

The Operations Planning Office (OPO) was responsible for event-time planning for each and every day of the event, working with both non-operations and operations functions to coordinate and ensure the delivery of seamless, cross-functional operations.

Its scope included:

• Daily planning for the event (establishment of baseline plans)

• Forecasting operational planning with a ‘look forward’ to the operations team

• Assessing the impact of requested changes on baseline plans and/ or events

• Identifying and highlighting highdemand days and integrating into planning efforts

• Supporting with ad-hoc activities/events

• Coordinating workshops to drive the planning efforts of relevant teams

Expo 2020 Dubai also established Issue Resolution Groups (IRGs) to support significant issues that needed substantial traction from multiple stakeholders. While the majority of IRGs were actioned as faceto-face conversations, a specific virtual chat group was created for those that required more input and collaboration. Due to the collaboration and effective integration of all Expo 2020 Dubai functions and external stakeholders within the EOC, only four IRG WebEx spaces were created throughout the six-month period, which was testament to the ability to work through issues.

Contingency planning

As well as planning for daily operations on site, a number of contingency scenarios were also accounted for in the planning phase. A general crisis management procedure was put into place, in addition to detailed and specific incident management procedures for teams on the ground, with timeliness of response the priority.

In total, 15 key high-level contingency plans were drafted, edited and tested with a range of functions and external stakeholders. These ranged from various adverse weather scenarios, to technology failures, workforce shortfalls, and power outages. The Expo Pavilions Premiere also provided an invaluable opportunity to test and refine a number of plans, for example learning specific lessons from a period of National Mourning which impacted opening times, and also different weather situations affecting the opening.

Across the event, all but one of the contingency plans were deployed. Examples included a period of wet weather which coincided with New Year celebrations. Plans were put into action to not only deal with the immediate impact on site, but also to handle the recovery stage, including resolving leaks in pavilions etc. Ongoing risk assessments

were also required on New Year’s Eve itself, relating to the planned live entertainment and pyrotechnics.

The variety of scenarios that unfolded required the range of operational teams to step up to the challenge with the support of external stakeholders. Participants, partners and suppliers, ably supported by contingency checklists, also required guidance to ensure there was consistency across the Expo 2020 response. While testing at times, it highlighted the benefit of having the plans thoroughly written, tested, and trained beforehand. An example of this was an earthquake mid-event, which, although limited in its impact, saw all teams on the ground quickly and completely rolling out an agreed process.

SUPPORTING THE SITE

Protocol and Guest Services

A dedicated Protocol and Guest Services (PGS) function was responsible for bringing the Emirati spirit of hospitality to life, and supporting the delivery of an exceptional visitor experience for every visitor.

Protocol and hospitality

An event of Expo 2020 Dubai’s scale and magnitude welcomed VIP guests from all around the world. Visits from VIPs were both proactively planned and reactively operated, and it was vital that these visitors were received and accommodated in a manner befitting their rank and position.

Expo 2020 Dubai hosted 1,937 VIP visits, welcoming 16,949 VIP and VVIP individuals. These included Heads of State and other senior figures arriving at Expo 2020 for their country’s National Day, as well as global business leaders and high-profile celebrities, each with their own specific protocol requirements. Often including security teams, their visits were commonly supported by the Ministry of Interior, the Ministry of Presidential Affairs and the State Security Department.

Services extended to VIPs and VVIPs included a dedicated Expo 2020 Protocol Officer, the facilitation of advance team visits, use of the heliport, scheduled visits to attractions through pre-approved routes, the management and distribution of gifts, and the facilitation of high-level meetings with UAE Government representatives. VIP visits were scheduled through a dedicated VIP Protocol Booking System.

With many VIP visits and service requests being raised at short notice (often on the same day), additional team members were drafted in from Sharjah Police and Ajman Police, with early training proving invaluable.

The highest number of VIPs and VVIPs visited in February, as Expo 2020 Dubai entered its final few weeks, and the top three most popular attractions were the UAE Pavilion, the Saudi Arabia Pavilion, and the Germany Pavilion.

Guest services

Seven distinctive and highly visible Visitor Centres located across the site provided a range of guest services, from charging stations and wheelchair rental, to lost and found services and quiet spaces for those with additional needs [see Chapter 7].

Contact Centre

Operating with multi-skilled, multi-lingual agents and leveraging technologies such as Interactive Voice Response (IVR), Customer Relationship Management (CRM) tools and

chatbots, the Contact Centre was a vital tool to engage with visitors both before and after their visits to Expo, responding to queries and complaints via telephone, email and social media, and dealing with issues ranging from ticket sales to lost and found to general enquiries on shows and attractions.

The Contact Centre completed in excess of 300,000 personal interactions, and a further 1.2 million automated interactions via chatbot. Complaints accounted for just 0.5 per cent of total interactions.

Airport Welcome Desks

Located in four terminals across the UAE’s major international airports, the Airport Welcome Desks served as a first point of contact and information for potential visitors arriving in the UAE. With desks operating 24/7, hosts answered general questions about Expo 2020 Dubai, distributed brochures, maps and programming calendars, as well as small promotional gifts. The Welcome Desks received more than 100,000 passenger walk-ins throughout the event.

Access and accreditation

A secure perimeter was implemented and phased in approximately one month prior to opening to prevent the unauthorised access of people and prohibited items and maintain the integrity and security of the Expo site.

Personnel accreditation

Accreditation ensured that the site operated efficiently, securely and seamlessly by identifying and registering all required personnel, including participants, their suppliers and workforce. In doing so, only qualified and eligible personnel had the access rights needed to perform their recognised role. All applications were subject to a background check. Once an individual was successfully accredited, they received an Accreditation Pass which identified them and granted them specific access privileges for their role.

Media accreditation

Accreditation for media ensured all press and broadcast organisations and their staff were granted the relevant access and made aware of regulatory requirements relating to filming, photography, and equipment. Dedicated media services and facilities were only made available to accredited media.

Vehicles Access and Parking Permit (VAPP)

Accreditation for vehicles, a VAPP, defined access and parking privileges in three scenarios:

• Performing an operational duty e.g. construction, delivery etc.

• Fulfilling a commercial or protocol commitment e.g. transportation of staff or visitors

• Providing access for the Commissioner General(s)

Vehicles requiring access to the site also had to enter Vehicle Screening Areas (VSA), where technology solutions and access protocols (such as accreditation documentation) were utilised to search and scan vehicles, drivers, passengers and cargo.

Pedestrian Screening Areas (PSAs)

After crossing the Entry Portals, arriving visitors went through COVID-19 and ticket checks before crossing the PSA lanes. Each arrival gate had more than 20 PSA lanes, which opened and closed in response to visitor flow. Dedicated PSAs for Expo’s workforce facilitated their smooth and efficient access.

The PSAs were an example of a number of entities working closely together to offer visitors a seamless operational journey, with a typical entry journey involving the Roads & Transport Authority, Dubai Police, Transport Operations, Site Operations, Protocol and Guest Services, Security Operations and Ticketing Operations.

Prohibited items

Prohibited items were strictly forbidden from the Expo site, and included items considered unsafe for use on site, such as Segways and roller-skates, as well as any items deemed illegal under UAE law.

Security Operations

Expo aimed to provide an exceptional visitor experience without any adverse security incidents and set new benchmarks for the security approach to major events.

Dubai Police was naturally a critical stakeholder in these efforts, overseeing overall command and control of the event’s security and direct security operations across the site. The responsibilities of Dubai Police included monitoring all CCTV feeds and leading the principal response to any security incident. Dubai Police also coordinated with other relevant federal and local security authorities as part of an overall integrated security strategy. A number of private security service providers were also deployed to support the day-today event operations and address any onthe-ground incidents, with backup provided

by Dubai Police. Additionally, they supported activities such as access control, patrols, screening of vehicles and the monitoring of security systems.

Dubai Police was also responsible for conducting Threat and Risk Assessments (T&RA), which were aligned to international best practices and evolved as the identification and likelihood of risks changed in the lead up to and during the event. T&RA were also used to support strategic-level decision-making, prioritise resources and develop mitigation measures, with the overall aim of protecting people, infrastructure, information and processes.

Managing objects or activity in Expo 2020 airspace involved close communication and integration with a number of regulators, including Dubai Civil Aviation Authority and the Ministry of Defence, to ensure the relevant processes were followed, including securing permits. The Expo Airspace Security Management Portal and Unmanned Traffic Management system provided a centralised platform to track and manage all Expo’s aerial activities and services, including the operations of drones, helicopters, falcons, fireworks, kites, lasers, pyrotechnics and light shows.

Security operations also included supporting VVIP personal security on site, coordinating emergency response and integration with the emergency services, vehicle searches and screening and the coordination of all security related stakeholders.

Expo 2020 harnessed the latest in securityrelated technology and innovation, including Drive Identification Systems, Under Vehicle Surveillance Systems, Face Recognition Systems, Explosive Trace Systems and Perimeter Intruder Detection Systems.

Technology Operations

A dedicated team, located in the Technology Operations Centre (TOC), was tasked with operating Expo 2020 Dubai’s digital products and services, enabling data analytics and business intelligence services and operating all information communications technologies (ICT) infrastructure. This extended to providing technical support to third-party stakeholders including Dubai Police, Dubai Civil Defence, Dubai Health Authority and the Ministry of Interior.

During the event, the TOC handled in excess of 57,000 service requests and incidents, with preventative maintenance and regular simulations and technical rehearsals ensuring ICT infrastructure availability remained at 99.9 per cent across all networks and clouds.

Media Operations

Media was a critical stakeholder in taking the Expo message far and wide, driving visitation and supporting the positioning of the UAE internationally.

More than 11,000 local and international media were accredited to cover the event physically, providing them with access to the world-class Expo Media Centre, located in the heart of the site, and a wide range of services and facilities, including:

• Work space within the multi-storey Expo Media Centre

• The timely relay of information through information desks, digital screens, media briefings and conferences

• Access to a rich bank of written and visual content

• Suitable media spaces, camera positions and photo positions in key areas across the site

• Broadcast compounds for mobile production control and satellite transmission

• Rate card services for other ancillary requirements

Logistics

Operating on a 24/7 basis, a dedicated team oversaw the import and export of exhibits, retail items and operational assets for international participants. This included collecting items from the countries of origin, transporting them via the relevant means of freight, providing packaging, being responsible for customs documentation, processing and clearance on arrival in Dubai, and transferring to Expo’s warehouse facilities. Based within the secure Expo site and operating as a Free Zone for customs purposes, Expo’s warehouse spanned almost 30,000sqm and was used to facilitate the handling and storage of assets required for the duration of Expo 2020 as well as uniform distribution operations, which provided uniform to over 30,000 staff and volunteers.

The team was also responsible for providing catering to Expo’s extensive workforce, consisting of Expo staff, government stakeholders, contractors and participants’ employees. More than 16,500 meals were provided every day from three different facilities.

Facilities Management

An exceptional visitor experience relied on a site that was clean and safe at all times, while also ensuring physical assets were well-maintained and preserved for legacy. A dedicated team oversaw all general cleaning, deep cleaning, sanitisation and specialist cleaning, and ensured these services had minimal impact on the visitor during opening hours.

Facilities Management also included the continuous planned, preventative, reactive and corrective maintenance of the Expo site and its facilities, including mechanical, electrical, plumbing and HVAC services, as well as landscaping and pest control.

A Computer Aided Facility Management system ensured all work orders were captured and the benchmarks for service levels across site were met.

Cleaning and waste management services were also offered to participants and commercial outlets on a rate card basis.

Transport Operations

With transport one of the first and last touchpoints in the Expo visitor journey, Transport Operations were people-focused, rather than operations-driven, ensuring a seamless experience across a range of transport options for visitors, participants and workforce – while also considering Expo’s commitment to sustainability.

Arriving on site

Delivering superior Expo 2020 traffic operations, transport and parking services required early planning, extensive testing and continuous fine-tuning – as well as close collaboration with the Roads & Transport Authority and Dubai Police. This included the development and implementation of detailed operational plans for easing traffic congestion around the vicinity of the site.

A number of ambitious targets were set to ensure an optimal visitor experience and increase repeat visitation, including:

• Limiting waiting time for Metro passengers to two minutes during peak times

• Limiting waiting time for bus passengers to 15 minutes for Dubai and 30 minutes for other emirates during peak times

• Finding a free parking space within five minutes after entering the car park

• Limiting waiting time for a car park shuttle bus to three minutes during peak times

• Using technology to count vehicles in and out of public parking, with a guidance system helping drivers find free spaces

• Supporting public parking operations with RTA staff

Moving around the site

While the Expo site was designed primarily as a walkable space, with shading and plenty of opportunities for visitors to sit and rest, a range of onsite transport options was available, further enhancing the visitor experience for people of all ages and abilities [see Chapter 7].

For example, due to a steady increase in demand for mobility across the site, more than 700 buggies were deployed. Enhanced safety training and regular communication on safe driving behaviours among the workforce ensured safe buggy operations.

Getting to Expo 2020

Metro

In preparation for Expo 2020, the Dubai Roads & Transport Authority extended Dubai Metro, one of the most advanced and modern rail systems in the world. The Expo Metro Station, Expo’s dedicated station, is able to serve an estimated 22,000 passengers at peak hours in each direction and allowed passengers to directly exit the Metro station and enter the site.

Expo Rider

The Expo Rider was a dedicated public bus service created specifically for Expo 2020 Dubai, provided and operated by the RTA. Available from 15 different locations within Dubai and a further nine inter-emirate stations, it was free to passengers with a valid Expo 2020 Dubai ticket. During peak hours, headway was based on forecast demand, and varied according to the route.

Extra stand-by buses were available to accommodate additional demand and a courtesy shuttle operated on a request/ ad hoc basis to support individuals who mistakenly exited Expo 2020 Dubai at a different gate to that which they entered. While seats were allocated on a first come, first served basis, tokens were issued to passengers on inbound journeys so they would be guaranteed a seat on their return.

Taxi and e-hail

Taxis from six operators and e-hail companies could be hailed on the street, picked up at taxi stations or booked by phone, and were also available via e-hail apps. Taxis operated before, during and after Expo’s opening hours, with more than 140 drop-off and pick-up taxi bays and large staging areas at all four visitor gates. The Expo site was geofenced, so when e-hail customers requested a vehicle, the relevant app informed them to proceed to the closest pick up point and the next available vehicle. When inside the vehicle, the visitor then shared a code generated by the e-hail app with the driver.

The Expo 2020 site offered more than 30,000 public parking spaces, free of charge. Visitor Parking was open from 0800 until 60 minutes after the visitor gates officially closed. Parking lots located more than 600 metres from the plazas offered a free car park shuttle service provided by the RTA. A paid Valet Parking Service was also available.

Car park shuttle service

To accommodate the expected volume of visitors, 72 buses, each with a capacity of 70 passengers, provided easy access from the car parks to the Entry Portals. The service operated on a high-frequency basis, with load zone attendants responsible for queue management and customer service, and communicating with drivers to ensure safe boarding and disembarking.

PRIORITISING HEALTH AND SAFETY

From the earliest stages of planning, Expo 2020 was committed to implementing, monitoring, evaluating and improving health and safety policies and standards, ensuring a safe and secure Expo for all.

A dedicated Health and Safety team was established, with an overarching Event Health, Safety and Environment (HSE) Policy

A ‘Commitments’ document focused on the organisational and individual leadership behaviours required to develop a positive HSE culture, while a detailed ‘Standards’ guide, developed for both organisers and participants, defined HSE requirements applicable to event-time operations. A set of ‘Promises’ established key behaviours linked to significant hazards, including working at height, working in the heat and fire safety.

Achievements and challenges

Across six months, Expo 2020 Dubai’s diverse programme of events provided visitors with an incredibly rich experience –and it came with a number of operational challenges, including:

Temporary structures

The need to quickly install and break down a large number of temporary structures including stages, floodlights, screens and seating involved coordination between a range of functions and external stakeholders, including approvals for engineering; adverse weather; and comprehensive risk assessments and method statements for installation, use and breakdown.

Weather

From fog and heavy rain to lightning and winds of up to 60 kph, the six months of Expo featured a significant range of weather phenomena. Contingency plans for different scenarios had been developed and were effectively deployed in response to accurate, real-time temperature, humidity, wind speed and rain data from an on-site weather station and proactive advice and updates from the National Centre of Meterology. Alerts and forecasts were displayed on a tailored dashboard in the MOC, and distributed onwards to teams on the ground.

Fire safety

As the fireworks and pyrotechnics programme ramped up, so did the the regular review of firing points and storage areas, as well as collaboration with external stakeholders, such as Dubai Police. Fire and lift safety audits had been completed for all pavilions, buildings and exhibitions and, as a result, there were no significant fire incidents at Expo 2020 Dubai.

Medical situations

Close coordination between the Dubai Corporation for Ambulance Services, based in the MOC, as well as Dubai Police, ensured excellent response times for paramedics on site. More than 415 Emergency Action Plans were developed in preparation for the various venues on site, and regular health and safety training was offered to the workforce, with excellent uptake by senior leadership in particular.

HARNESSING THE POWER OF TECHNOLOGY

World Expos have always been showcases for science and technology, revealing some of the greatest innovations of their time, from the touchscreen and x-ray, to the telephone and elevator. They have provided a tantalising glimpse into the future, inspiring people of all ages to imagine a world where such technologies are in widespread use.

Expo 2020 was proud to continue and expand this legacy, with visitors not only discovering a huge range of technological innovations, but also experiencing first-hand (and directly benefitting from) technology as a tool capable of transforming societies and advancing and empowering humanity. Innovation for the greater good was a thread that ran throughout Expo’s entire operations in the run-up to and during the event, and is the root of its legacy as a clean, green, innovation-driven destination. As such, examples of the positive, real-world impact of technology at Expo can be seen throughout this report.

As reflected in its theme, ‘Connecting Minds, Creating the Future’ the concept of connectivity underpinned all of Expo 2020. Indeed, Expo fostered collaboration and new connections that would spur a host of new technological innovations through carefully selected partnerships and home-grown initiatives such as Expo Live.

Providing cutting-edge connectivity across the site was essential. The Expo 2020 5G network, delivered by Etisalat, Expo’s Telecommunications and Digital Services Partner, in collaboration with Cisco, Expo's Network Equipment Partner, was the first commercial installation of its type in the region, covering the entire site.

smart irrigation systems were used to monitor water usage and optimise water consumption by correlating data from weather and soil sensors. Flow-rate sensors detected the amount of water dispensed, checked for any potential leaks in the irrigation loops, and flagged any issues that might otherwise have gone unnoticed.

The lessons learned would lay the foundations on which cities of the future are built, connected, and run, putting technology at the service of the planet, driven by a concern for wellbeing and a desire to leave a light footprint.

This infrastructure was a key enabler of Expo’s innovative digital solutions, including the Internet of Things (IoT), which saw devices interact with each other.

Building on this, Siemen’s MindSphere acted–as the central nervous system of Expo’s physical infrastructure, connecting more than 130 buildings and 200,000 data points – the largest installation of its kind in the world. Using sensors and analytics, MindSphere monitored and controlled building functions, such as security access, lighting control, elevators, air quality, noise, wind speed and even security and fire alarms. During the event, the data from these systems was managed in the Main Operations Centre and Zone Operations Centres, helping reduce energy usage and water consumption, enhance the comfort of visitors, and increase safety and security.

Siemens, Expo's Infrastructure Digitalisation Partner, also worked closely with Expo to develop a web-based smart city app, used for the first time at the event, to provide actionable insights based on the huge amounts of data collected across the site. In support of Expo’s sustainability goals,

Expo also harnessed technology to enhance the health and wellness of its workers building the Expo site, offering a high-tech wristband that recorded physiological data and even recognised early signs of health problems before they became physically manifest. The wearable device, known as a Whoop strap and available on a voluntary basis, measured strain, sleep and recovery and resulted in more preventative healthcare measures being taken [see Chapter 2].

Further embodying the theme of ‘Connecting Minds, Creating the Future’ Expo 2020 sought out Partners at the forefront of their fields in technology and innovation [see Chapter 3].

Connectivity and hosting platforms formed the building blocks of infrastructure and networks (Cisco and Etisalat). This foundation facilitated communication with business systems (SAP and Accenture) as well as building and security management systems (Siemens), and played a key role in critical operational processes, such as accreditation (Accenture and Canon). Partner technologies greatly enhanced visitor engagement through the website and mobile app (Accenture), robots powered by artificial intelligence (Terminus) and spectacular

on-site displays (Christie), while ensuring effective privacy and security (Digital 14, Esharah and G42).

More widely, Partners’ exhibits helped show how a more sustainable lifestyle could be achieved (Dulsco and PepsiCo), touching on future economic and payment systems (Emirates NBD and Mastercard), while visitors were introduced to the future of travel and transport (Emirates and Nissan) and trade (DP World) and the next breakthroughs in energy innovation (DEWA and ENOC).

These present and future aspects would not only be exhibited, but prototyped, tested and implemented at Expo 2020.

As the lines between the physical and digital world become increasingly blurred, it seems natural that the first World Expo held in the UAE and Middle East, a region experiencing rapid and transformational development, would be experienced in both realms simultaneously. The most compelling and complete way Expo could be experienced by virtual visitors was on the Virtual Expo website, which enabled users to experience a re-creation of the Expo site and pavilions in 3D and included 360-degree interior footage of many pavilions. Events, performances and ceremonies, either live or recorded, were also available on demand.

Middleware, Hosting, Network

Smooth and seamless

Ensuring the smooth and seamless development and delivery of Expo’s vast technology operation was a dedicated team, which worked closely with internal and external stakeholders, including Dubai Police and the Telecommunications Regulatory Authority. In the lead-up to the event, the team and partners successfully delivered 236 projects and implemented more than 178 business systems, providing the technology infrastructure to deliver the services required by Expo 2020, its participants and visitors both before, during and after the event.

While many IT solutions deployed for Expo 2020 leveraged packaged software configured to fit Expo’s specific

requirements, a number of systems were built especially for Expo 2020, such as the Expo 2020 Mobile App, the One-Stop Shop – the online portal that seamlessly linked participants to Expo 2020, authorities, providers and suppliers [see Chapter 3] – and the award-winning Media Asset Management System, as well as bespoke solutions for managing Expo Live grants and an app offering visitors a free PCR redemption code.

In addition, more than 55,000 physical IT assets were installed across the site, from laptops and tablets to high-end servers, projectors, displays, as well as mobile ticketing devices and points of sale. These assets included the network hardware and cabling to support the WiFi and wired

network, the physical security network, and the media network.

During the event, IFT Operations and partners’ focus shifted from project delivery to delivering critical technology services, including:

• Incident and service request management

• Maintenance and support of cloud platforms, data centres and live business systems, and the fixed line and WiFi network

• Cyber security monitoring and threat response

• Spectrum management to minimise interference between radio devices

Supporting an exceptional visitor experience

Working with Terminus, Expo’s Official Robotics Partner, Expo deployed 152 programmable robots to engage with visitors and enhance their experience.

The friendly orange robots modelled after Opti, one of the Expo 2020 mascots, would prove to be hugely popular at Expo 2020. Fitted with a multi-touch display and AIdriven object mapping and detection, the Opti robots acted as goodwill ambassadors, greeting visitors, performing in special displays, taking selfies and offering guidance and assistance.

The attendant robot, with voice interaction, provided information to visitors and answered general Expo enquiries, while the patrol robot offered 360-degree surveillance, 24/7 patrols, fire monitoring and a mobile emergency alarm, among other core competencies.

Robots deployed by Expo’s Official Food Delivery Provider talabat provided zerocontact delivery and vending services to deliver dishes from its cloud kitchen to customers around the site, combining convenience with safety.

An AI-powered chatbot, Amal, developed in collaboration with Accenture and Smart Dubai, provided information on shows and attractions, and enabled visitors to interact and give feedback in real-time. Available in 10 languages, including English and Arabic, on both the Expo 2020 Dubai website and the mobile app, Amal could process and analyse large volumes of information to answer visitors’ questions accurately and quickly. She was also designed to learn and automatically develop and improve the service through natural language processing.

Expo also used advanced software and specialist WiFi positioning technology to help

forecast and manage crowd movements across the site, while an intelligent Smart Queue system offered guests the ability to reserve a specific time slot at participating pavilions, without having to wait in potentially lengthy queues.

Virtual Expo

The Virtual Expo concept was conceived during the bidding stage of Expo 2020 Dubai when, in 2012, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, said the UAE would not only host the best physical World Expo, but also the most advanced digital and augmented experience World Expo.

Intended to widen the impact of Expo 2020 Dubai, the virtual offering positioned Expo as a digital-forward entity and increased viewership by enabling ‘visitation’ from around the world from as many types of visitors as possible.

While Virtual Expo’s dialogues and digital recreations would not fully supplant the immersive experiences around Expo 2020 Dubai and inside the pavilions, many of which were designed to be experienced using the five senses, they acted as teasers for potential visitors intrigued to visit in person, and allowed many more to explore digitally, taking Expo’s collective messages around the world.

The ability to virtually explore and easily access the architecture removed barriers to visitation of cost and circumstance, and allowed Expo to reach youth and nontraditional audiences driven by curiosity around new virtual experiences. Similarly, the extensive range of diverse, entertaining and immersive content attracted visitors of varying ages, backgrounds and personas, and ensured repeat virtual visitation.

The depth of information and wide range of experiences – including website, app, video game, interactive tours, 3D explorative maps, video on demand, live-streaming, interactive live-streaming, hybrid events, augmented reality and podcasts – bred a rich familiarity with the themes and mission of Expo 2020 Dubai during the event and beyond, while also encouraging the active participation of a global community, building understanding and engagement towards the key issues of the day.

With the onset of the global pandemic, borders closing and lockdowns in place, it was clear that many visitors, particularly from outside the UAE, would be unable to attend Expo 2020 Dubai. At the same time, global audiences were turning to virtual spaces for connection and becoming more comfortable with online interactions and communication.

To open up Expo 2020 to those who could not physically travel and ensure participants’ content was accessible far and wide, the team enhanced the virtual offering that had been planned from the bid phase, upgrading systems and boosting technology to ensure disruption-free access to as many virtual visitors as possible, regardless of restrictions on physical movement.

The platform was modified to live on as a lasting 'time capsule' for future generations.

Over the course of the event, Expo 2020 Dubai received

251.2 MILLION VIRTUAL VISITORS

VirtualExpoDubai.com website

The website presented a 3D-stylised exterior representation of the site, with the majority of pavilion interiors having a 360-degree virtual offering that enabled visitors to ‘walk through’ and experience the site as close to reality as possible.

A total of 269 pavilion and site feature tours were made available for virtual visitors to view and experience on the website, using a conventional browser. The most popular pavilions by virtual visitation included Japan, India, UAE, Italy, USA, China, Republic of Korea, Germany, Saudi Arabia and Australia. Tours were provided in two formats: a longer, enriched version for VirtualExpoDubai.com and an abbreviated version for the Expo Dubai Xplorer app. All tours were available in Arabic and English.

A key objective of VirtualExpoDubai.com was to ensure almost every event, concert, performance, talk and ceremony was streamed live and stored as video on demand, so users could enjoy the Expo experience at any time, from anywhere.

Expo Dubai Xplorer app

A stylised virtual world representation of the Expo 2020 physical site, the Expo Dubai Xplorer app enabled both on-site and off-site visitors to engage with digital and augmented-reality content. Featuring treasure hunts, puzzles and incredible creatures, visitors took part in quests with Expo characters to explore the whole world in one place; they collected Expo Digital Passport stamps while visiting different Country Pavilions; and pledged ‘Seeds of Change’ to the causes of their choice [see Chapter 6].

Live@Expo

Taking virtual visitors through an interactive, live-streamed tour of the Expo site, exploring pavilions, installations and site features, as well as meeting the people of Expo 2020 Dubai and its participants, Live@Expo spanned 100 episodes, running four times a week from October 2021 until the end of March 2022.

All stops on Live@Expo tours had a greeter, allowing audiences to understand the intention of the experiences from its representatives, with added gameplay and interactive moments such as trivia polls and quizzes to bolster audience engagement.

18 million virtual visitors 100 episodes

Audiences were highly engaged with the content, with social channels continuously registering high interactions and positive feedback from viewers who appreciated being able to view Country Pavilions and learn about the world, and a number of viewers making physical ‘guest appearances’.

Expo 2020 Dubai Minecraft

Virtual Expo included a dedicated Expo 2020 Dubai Minecraft Adventure Map, as well as a presence in Minecraft: Education Edition that featured several lesson plans for teachers to use in their classrooms, enabling students from across the world to dive deeply into Expo and its themes using play.

The Expo 2020 Dubai site was recreated in Minecraft, with gameplay featuring quests, time-travel portals, puzzles, mini-games and treasure hunts, to allow players to explore Expo 2020 Dubai and its themes as well as World Expos and their history.

Gameplay was anchored in the experiences and subthemes of the three Thematic Pavilions as well as three historic World Expo structures (Crystal Palace, the Eiffel Tower and the Atomium), and was created around

the Expo 2020 Dubai mascots: Latifa and Rashid and robot guardians Alif, Terra and Opti. NPCs (Non-Player Characters) included Expo scientists, changemakers and robots as well as characters from previous Expos including architects and famous World Expo visitors.

For the Education Edition, nine lesson plans were created through a collaboration with a Minecraft-focused digital entity: one for each of the three subtheme and age groups as defined by the Expo 2020 School Programme [see Chapter 6].

As of April 2022, Expo 2020 Dubai Minecraft was in the top five maps for Minecraft players, with more than one million downloads, with the offering continuing in legacy.

School tour animation series

Expo 2020 Dubai invited children from all over the world to embark on an in-depth, edutainment journey into each of Expo 2020’s Thematic Pavilions, complete with virtual guided tours, animation and games, and led by animated robot mascots Opti, Terra and Alif.

Immersive, interactive, innovative and engaging, around 6.1 million users accessed the interactive game version, while more than 2.2 million watched the linear tours in one of seven languages.

Expo 2020 Dubai podcasts

The Expo 2020 Dubai podcasts (Inside Expo, Innovate with Purpose, and People and Planet) provided an audio medium featuring behind-the-scenes stories about Expo 2020 Dubai, Expo Live Global Innovators and the Programme for People and Planet, enhancing visitors’ understanding of Expo and its offerings, in addition to extending audiences to reach global podcast listeners. As of 1 April 2022, more than half a million virtual visitors downloaded the official Expo 2020 Dubai podcasts.

A lasting ‘time capsule’

The vast majority of Expo-owned content will remain accessible on VirtualExpoDubai.com, as a time capsule of the event, ensuring curious minds – including educators, youth, researchers and mega-event organisers – have access to Expo’s subthemes, events, messages and impact, long after Expo’s doors closed.

TOP

content consumption driven by events and programming

COUNTRIES FOR VIRTUAL VISITATION

Dissolution

Post-event, Expo's focus turned to ensuring technology’s critical role in Expo’s legacy, while continuing to support the organisation in its transition phase. This involved decommissioning hundreds of services and collecting thousands of physical assets –from staff laptops to ticket scanners and venue display screens – as well as backing up and archiving the huge amount of data generated by Expo. A valuable source of knowledge and learning, this information included creative content, policies, guides and procedures, as well as plans,designs and financial records.

A vision of the future

Innovation is at the core of the UAE’s development strategy. In the words of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai: “Our goal is to create an integrated environment for innovation, which will foster the generation, incubation, and implementation of ideas and will continuously measure their effectiveness. Innovation is the capital of the future.”

In February 2018, His Highness announced the National Strategy for Advanced Innovation, designed to transform the UAE into a global laboratory for experiments and ideas. Expo 2020 was fully aligned with this strategy, from driving commercial partnerships, to supporting new sectors such as Artificial Intelligence and Robotics, and engaging with the next generation.

Expo’s technology efforts also laid the foundation for transforming the Expo 2020 site into a global technology hub in its legacy phase [see Chapter 8]. Its advanced technology infrastructure and high-speed telecommunications are attracting some of the world’s leading tech and smart city brands, while flexible, scalable and futureproof networks, which reduce the need for costly upgrades and additional investments, will see more corporations, SMEs and entrepreneurs find a cutting-edge home at Expo City Dubai.

MARKETING AND COMMUNICATIONS

From ‘always-on’ storytelling and brand campaigns, to tactical activations, sponsorships and media partnerships, Expo’s message reached audiences around the world, building awareness and excitement, driving visitation, stimulating emotions, ideas

Brand

The Expo 2020 brand was seen – and continues to be seen – by a global audience and was used to inform all Expo 2020’s physical and digital touchpoints, ensuring

to Expo 2020 Dubai, its programmes and initiatives were legally protected and owned by Expo 2020.

The Expo logo: A gift from history

March 2016 marked a significant milestone in the Expo 2020 story, with His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, revealing the official Expo 2020 logo in a public, televised event at the foot of the Burj Khalifa.

The ring-shaped logo was inspired by a 4,000-year-old piece of jewellery found at Saruq Al Hadid, a spectacular desert landscape and one of the area’s most significant and enigmatic ancient archaeological sites, discovered by His Highness in 2002.

To date, more than 23,000 artefacts have been excavated at the Saruq Al Hadid site, including exquisitely carved daggers, copper and bronze axe heads, arrowheads, models of snakes, ceramics and ornate jewellery. Evidence of more than 5,000 years of activity, the items also revealed the story of a highly advanced civilisation that traded extensively with the region, and a thriving oasis in the desert that served as a meeting place for cultures and ideas.

The discovery of this ancient site and its importance for understanding the deep and rich history of the Emirates is the subject of a documentary ‘Saruq al Hadid: Dubai’s Iron Age’, which premiered during Expo 2020 Dubai and is available to watch on Expo 2020’s YouTube channel, Expo TV and Virtual Expo.

The Expo 2020 logo represents our message to the world that our civilisation has deep roots. We were and will always be a pot that gathers civilisations and a centre for innovation.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, 2016

Key marketing campaignspre-event

In the lead-up to opening, Expo 2020’s marketing efforts continued to build momentum, reaching people around the world through a variety of channels.

‘Hands’ campaign

January 2018

Marking exactly 1,000 days before the original opening of Expo 2020, this multi-channel campaign showed hands of all sizes, colours and ages come together to form easily recognisable shapes. Celebrating the power of human collaboration and inspiring people to think about what Expo 2020 could enable them to build and create, the campaign made in excess of one billion impressions on social media in more than 195 markets.

‘Welcome the Future’

March

2019

We humans have achieved a lot in our time, from probing ocean floors to walking in outer space – but we’re not done yet. This was the message of the ‘Welcome the Future’ campaign, in which a 90-second film highlighted that everyone on the planet has a contribution to make to a better world.

The hero video received almost 1.6 billion impressions and in excess of 338 million views.

‘The World is Better Together’

May 2019

Filmed in the UAE, India and Kenya, a 60-second film showed world-famous footballer Lionel Messi and people around the planet connecting through the universal language of football as they kept the Expo 2020 ball airborne through teamwork. As part of the initiative, Expo 2020 also gave 2,020 durable footballs to children in Jordan, Kenya and the Philippines, totalling 6,060 balls.

‘Be There’

October

2019

Starring rapper, singer, songwriter and producer will.i.am in English and Emirati artist Hussain Al Jassmi in Arabic, the ‘Be There’ campaign compared the potential of Expo 2020 with some of humankind’s greatest feats. Featuring mesmerising scenes of virtual reality and technological wonder – from a child petting a winged CGI horse to luminescent butterflies flapping their wings – it also launched ‘The World’s Greatest Show’ key visual, used for global distribution across digital and printed Out of Home channels. Created in seven different languages across 12 different markets, ‘Be There’ received in excess of 1.2 billion video views and drove an additional 7.8 million new users to the Expo 2020 website.

‘The Magic of Expo’ July 2021

Shot on site and showing real experiences, this showcased the beauty and diversity of the programming that Expo would offer. The campaign included hundreds of different assets and adaptations speaking to different audience segments and interests and had a clear call to action – buy your tickets now!

What to Expect May 2021

In the months before opening, a series of simple yet visually compelling short films enabled visitors to understand – and get excited about – what they could expect when Expo opened its doors. This hyper-targeted campaign appealed directly to Expo’s target markets, including the UAE and wider GCC, France, Germany, Russia, India and the USA, and received more than 210 million views.

Community engagement

In 2019, one year ahead of Expo’s original opening, a nationwide engagement programme was launched that sought to further accelerate the sense of national pride, excitement and ownership that had been ignited at the very start of the Expo journey.

Taking place under the banner ‘Hayyakum’ –a traditional Arabic word meaning ‘welcome’ – the programme was a call to action that would be heard across the nation, and featured a series of community events and activations and opportunities for direct engagement.

In May 2019, members of the Expo tribe, as well as Partners and volunteers, distributed approximately 25,000 boxes containing sweets from around the world, a letter and other small Expo-branded gifts, to households and communities across the seven emirates. Taking place during the Holy Month of Ramadan, the initiative brought the deep-rooted Emirati traditions of hospitality and generosity to life, whilst also providing an invaluable opportunity for Expo 2020 to connect with people on a personal level, asking them to join us in getting ready to welcome the world.

Later that year saw the launch of ‘The World’s Greatest Show in the Making Tours’ – where fun and informative guided bus tours enabled visitors to get a sneak preview of the Expo site still under construction, including a stop at the Expo 2020 Visitor Centre for a small taste of the Expo visitor experience. Fully booked within three hours of the booking system going live, thousands of people comprising 91 nationalities enjoyed a total of 104 tours across 22 days. Media coverage reached as far as India and China, and visitors recorded an average score of 9.5 for ‘likelihood of visiting Expo 2020’.

Due to popular demand, the tours returned a few months later, this time welcoming more than double the amount of visitors for 148 tours across 27 days. This included a number of dedicated tours for Partners and their staff, as well as local media outlets representing a range of communities.

November and December 2019 saw two colourful Expo-branded ice cream vans visiting more than 140 communities and residential areas, as well as universities, government offices, community events, media outlets and public spaces across the UAE. In total, more than 60,000 free ice creams in sustainable wrappers were distributed, with fun Expo-branded photo props helping drive organic social media coverage.

Expo 2020 wristbands featuring the phrase ‘Bring the World Together’, were also a highly visible way for people across the UAE and beyond to show their support and that they were ready to play their role in welcoming the world. Created in three colours to represent Expo’s three subthemes, the wristbands quickly became a ‘must have’ item and were seen on the wrists of UAE leadership, visiting dignitaries, celebrities and other prominent figures. Tens of thousands of wristbands were sold in the lead-up to Expo’s opening and during the event itself, with special editions released to mark a number of significant occasions.

Sponsorships and ambassadors

A number of sponsorships and ambassadors contributed significantly to raising local, regional and international awareness of Expo 2020 Dubai through prominent marketing and advertising campaigns and high-profile visits and events, both before and during the six months of Expo.

Sponsorships included:

• AC Milan

• Arsenal

• Dubai Camel Racing

• Formula 1

• City Football Group

• Rajasthan Royals

• Special Olympics UAE

• UAE Football Association

With World Expos all about focusing attention on issues of global interest, Expo 2020 recruited leading global figures Hussein Al Jassmi and Lionel Messi as ambassadors to take its message to the world and explore opportunities for collaboration and engagement.

The countdown to opening

With the Opening Ceremony just weeks away, Expo’s marketing efforts took the audience on an emotional journey from 1 September until 1 October:

1 month to go: A reminder of

27 November 2013, when the UAE won the bid to host the 2020 World Expo in Dubai, reinvigorated excitement and national pride

20 days to go: A spotlight on the UAE’s youth, their expectations and hopes for Expo 2020 and the future

15 days to go: A peek at the plans for the magical Opening Ceremony, showcasing Expo 2020 coming to life from its heart, Al Wasl

10 days to go: The launch of Expo’s Official Theme Song, ‘This is Our Time – انتقو اذه”, which quickly gathered huge popularity across the country

5 days to go: A short time-lapse film showing progress since 2013 and signalling Expo 2020’s readiness to welcome the world

Event-time marketing

Event-time marketing efforts focused on advertising and promoting Expo 2020 Dubai in its entirety to the public. It was critical to informing potential visitors about what they could experience every day at Expo 2020, while also considering the needs and objectives of various stakeholders, including participants and Partners. Expo 2020 Dubai developed and deployed a ‘hyper-targeting’ marketing model to ensure the right message reached the right people.

It also employed a variety of tactics to attract both residents and tourists to Expo 2020 Dubai. This included a weekly advertisement published in local Arabic and English publications, as well as flyers distributed in hotels and public taxis with information on Expo events, pavilions, family activities, and offers for F&B and tickets. Radio advertisements and competitions were also used to raise awareness.

Out-of-home advertising in strategic locations across the UAE also ensured maximum levels of brand visibility among both residents and tourists and communicated programming highlights and key information. Ongoing tactical campaigns focused on ticket promotions, F&B promotions and upcoming concerts and events.

Expo 2020 Dubai's influencer engagement was particularly noteworthy.

800 influencer visits

14 million engagements during the event

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Opening Ceremony

Key visuals were developed and deployed across a variety of platforms and an extensive out-of-home network that included Times Square in New York. Featuring Al Wasl Plaza as it came to life, the campaign reflected the absolute readiness to welcome the world for six unforgettable months and included a link enabling people to view the ceremony virtually and be part of a significant moment in the history of the UAE. The same approach was taken for the Closing Ceremony.

UAE Golden Jubilee

UAE National Day 2021 was a particularly special edition, marking 50 years since the founding of the nation. A four-day campaign highlighted the different shows, activities and experiences taking place across the site, encouraging visitors to see Expo as the best place to celebrate this milestone occasion.

Live the Magic

A series of 10 videos saw well-known UAE personalities DJ Bliss and Payman Al Awadhi enjoy a variety of Expo activities and ask their fellow visitors about their experiences, highlighting that this was truly an Expo for everyone. Running from December 2021 until February 2022, the videos received a total of 20 million views.

Now or Never

Launching 60 days before Expo closed, this 360 marketing campaign created a sense of urgency, reminding visitors of the different experiences they could enjoy ‘now or never’. It ran across a range of touchpoints from outof-home and social media to radio and print, ensuring maximum visibility and reach.

Global Goals Week

The Global Goals Week campaign ran across Expo’s social media channels for almost eight weeks, achieving more than 15 million views and encouraging visitors to understand how they could be part of the first Global Goals Week to take place outside the United Nations in New York.

Countdown to closing

Launching on 1 March 2022, the final countdown campaign saw profile pictures across Expo’s social media channels change to show the number of days remaining. This was accompanied by daily content looking back at some of the event’s highlights and reminding visitors of their favourite memories.

Website

The Expo 2020 website was a key communication tool. It updated audiences on progress and initiatives ahead of the World Expo’s opening, adapting as the event drew near to ensure a mobile-first approach that focused on ticketing. During the event, it was the primary source of information on programming, including an up-to-date events calendar, as well as the latest offers, promotions, and dining options. Content was available in seven languages – Arabic, English, Mandarin, Spanish, Russian, German and French – based on Expo 2020 Dubai’s key markets.

The website also encouraged people to sign up for tailored newsletters based on their

interests and priorities. Between February 2019 and March 2022, 240 Electronic Direct Mail (EDM) campaigns were launched, covering topics ranging from ticketing announcements and F&B promotions, to news relating to Expo’s entertainment offering, various programmes and initiatives, and Partners.

3.8 million database 60% international

240 EDMs 83 million+ emails

The Expo 2020 website applied accessibility standards to ensure the achievement of Web Content Accessibility Guidelines WCAG 2.0 Level AA – a conformance level used in most accessibility rules and regulations around the world, indicating it was usable and understandable for the majority of people with or without disabilities.

Social media

Expo 2020 Dubai established its presence and communicated with audiences via Facebook, Instagram, Twitter, LinkedIn and YouTube prior to the event, adding TikTok to the list in November 2021.

On average, 70 pieces of content were produced for social media every day. Activity grew between 1 September 2021 and 1 April 2022, with more than 14,000 posts resulting in a 30 per cent increase in followers and fans, which totalled to 6.53 million across Expo 2020 Dubai’s social platforms.

Engagements were 16.6 million-strong, with Expo 2020 Dubai garnering well above average engagement rates per post. Twitter, LinkedIn, Instagram and Facebook performed at 15, 5.4, 5.3 and 2.3 times higher than average industry benchmarks.

Expo 2020 Dubai’s Instagram and Facebook stories were equally successful across the seven months, garnering 291 million impressions and resulting in more than 2.27 million engagements. The content was attention-grabbing, as evidenced by the 82 per cent of users who tapped through the stories to the end.

Entertainment and events content received the highest engagement on social media more broadly, with highlights including Opening and Closing ceremonies, celebrity visits and concerts, and National Day celebrations. While every campaign highlighted the Expo offering, Emirati hospitality, talent and the UAE’s achievements were also reinforced on social media. Expo channels also supported and helped amplify key milestones for the country, such as the Mission to Mars.

70 pieces of content daily

16.6 million+ engagements

Public relations and communications

Through targeted outreach to local and international media, Expo’s Public Relations (PR) and Communications efforts focused on providing world-class communications services for Expo 2020 Dubai and the various departments within the organisation.

The team drove all media communications from initiation, to creation and delivery, working within a strategic roadmap and acting as guardian of the Expo 2020 strategic message. It oversaw all external communications, with the primary objective of engaging local, regional and international media through the production of relevant, easy-to-use content with a clear, messagedriven narrative.

With the twin strategic objectives of helping Expo meet its visitation targets and enhancing the reputation of Dubai and the UAE, its functions included:

• Building understanding and anticipation by marking key milestones in the journey to the event, from the awarding of major contracts and the confirmation of new participants to revealing some of the site’s most iconic structures as they came to life

• Raising awareness of Expo’s themes and purpose, with announcements and updates from, and relating to, Partners and participants providing additional opportunities and channels

• Identifying strategic speaking opportunities to position and promote Expo 2020 Dubai

• Delivering nuanced strategic campaigns that increased understanding of Expo 2020 and the UAE as the host nation, enhancing credibility within specific audiences and markets

• Building a robust roster of third-party voices that could serve as Expo 2020 advocates

• Developing media partnerships with key outlets in target markets and audience segments to produce tailored content for deeper message penetration

• Establishing an ‘always on’ Press Office to handle proactive and reactive media engagement and maintain strong media relations ahead of the event

• Creating a dedicated Media Advisory Council, building close relationships with key media, providing updates on progress, strategy and narrative and getting insights directly from editors

Press office

Operating in both the pre-event and eventtime phases, the Press Office was tasked with responding to incoming media requests, managing journalists and media events across the site and working closely with participants’ Media Liaison Officers, Partners and government entities’ communications teams to leverage each other’s content, channels and networks.

Spokespeople

To support Expo’s media engagement and outreach, almost 100 members of the Expo Tribe were trained as official spokespeople and subject-matter experts, enabling them to speak to a variety of audiences across a broad spectrum of Expo-related topics in a clear, consistent and compelling way. A bespoke training programme ensured spokespeople were proficient in dealing with all aspects of media engagement and public speaking, including broadcast interviews, press conferences and presentations, as well as non-verbal communications and dealing with more challenging media questions.

Global Media Briefing

The Expo 2020 Global Media Briefing (GMB) was a powerful opportunity to share key messages with media from around the world and enable them to gain a more in-depth understanding of Expo’s offering, including the rich programming calendar which would provide a wealth of content opportunities.

Coinciding with the original ‘One Year to Go’ celebrations in 2019, the first edition hosted more than 300 media from Europe, the Middle East, Africa, Asia and North America, who travelled to Dubai for a glimpse of the Expo site and an introduction to the event’s world-class media operations facilities.

Media partnerships and official broadcasters

Commercial agreements with a range of top tier global outlets enabled Expo’s message to reach business and leisure audiences around the world.

These included the ‘Road to Expo’ series, developed with CNN, showcasing the progress of the event as the opening

the story of Expo 2020 Dubai from concept to completion.

Expo 2020’s message was further amplified through official associations with a number of strategically chosen, local, regional and international broadcasters. These agreements included onsite, live broadcast transmission across the six months of the event for a minimum of four hours per day from dedicated and exclusive studios.

Official broadcasters included China Media Group; CNN; Sky News Arabia; MBC; Abu Dhabi Media and Arabian Radio Network.

Expo News Service (ENS)

The in-house news service during the six months of the event, ENS included three teams, each led by an experienced senior journalist, overseeing a pool of editors, reporters and translators.

and issues monitoring; developing a proactive mitigation strategy; and conducting a series of crisis simulations, table-top exercises and test events.

Informed by the various crisis simulations that took place in the lead-up to the event, a wide range of holding statements were prepared and approved in advance, enabling Expo 2020 to communicate essential, accurate information quickly, avoiding rumours or misinformation, from the earliest stages.

Expo TV

Launched in November 2019, Expo TV was a dedicated TV channel offering Expo 2020 content, including news, features and indepth interviews with Expo spokespeople and other stakeholders, such as participants, Expo Live grantees and Partners. During the event, the channel was operated by the Host Broadcaster, offering live coverage of some of Expo 2020’s most engaging events and activities. Featuring in homes, offices, hotels and other spaces across the UAE, Expo TV was seen by an audience of millions.

Host Broadcaster

was also produced for the dedicated Expo TV channel.

The Host Broadcaster also provided production and transmission facilities and associated services for accredited broadcasters, with a rate card for bespoke coverage.

Photography

Pre-event, still photography of the site, along with drone footage and other b-roll and renders, was captured and uploaded to the Expo 2020 Brand Portal on a regular basis, accessible by participating nations, Partners and other stakeholders.

During the event, an official photography team shot more than 5,000 images a day, capturing history-making moments, candid shots and everything in between. The best images were edited and made available to accredited media worldwide through the Media Asset Management system and used to feed Expo 2020’s website and social media. To maximise coverage, participants were encouraged to give official photographers – identifiable by their bibs –priority access to their pavilions and events.

communications planning and preparation included extensive media training of Expo spokespeople; developing robust processes and protocols in close coordination with participants, Partners and other stakeholders; conducting daily intelligence

As the Host Broadcaster, Dubai Media Incorporated (DMI) was responsible for producing the ‘world feed’ coverage – live and packaged video content that could be used by national and international broadcasters across the six months of the Expo. This included live coverage of the Opening and Closing Ceremonies; live coverage of headline events; highlight packages of each National Day; daily and weekly highlight packages; and live feeds from beauty cameras located across the site and Dubai more widely. Content

All accredited media were welcome to film and photograph within the Public Realm and to support this, a range of camera platforms and positions across the site, including performance venues, were created, providing accredited broadcasters and photographers with the best vantage points.

Media monitoring

Detailed quantitative and qualitative media monitoring and analysis provided Expo 2020 with an objective view of areas of success, opportunities for improvement, topics to prioritise and emerging issues to monitor. This was conducted in a variety of languages across print, online and broadcast media. A bespoke online portal enabled Expo to isolate specific messages, themes, spokespeople or issues, and filter data on geographical and sectoral levels, as well as receive alerts in real time.

Between June 2021 and April 2022, Expo 2020 was mentioned in more than 300,000 pieces of coverage, spanning 168 countries and 10 languages and reaching an audience of 30+ billion. After the UAE, the top three countries for coverage were Egypt, KSA and the US.

300,000 pieces of coverage

10 languages

Media Services & Operations Expo Media Centre (EMC)

The eight-storey EMC was a world-class hub for media during event-time, located adjacent to Al Wasl at the heart of Expo 2020. Facilities and services offered to accredited media at the EMC included broadcast technical spaces and services; TV and radio studios; editing suites; production control rooms; fibre connectivity to onsite performance areas; electronic news gathering (ENG) kits and crew; space for media organisations to set up remote newsrooms; media briefing and conference rooms; interview and meeting spaces; camera loan and repair services; and food and beverage options.

168 countries

30 billion+ audience

These facilities, as well as camera positions across the site, requests for special tickets for specific events, and participant pavilion access requests, could be booked through the Media Bookings System.

Tawassul

Taken from the Arabic word meaning ‘connect’, Tawassul was Expo 2020’s dedicated Media Information System. In the lead-up to the event, it served as an essential tool in providing registered users with important operational information updates on elements such as the media accreditation process and permits.

During the event, it was Expo 2020’s primary news platform, enabling media to view and download daily content, including press releases, photo releases, media advisories, quotes from participants, dignitaries and performers, and media conference highlights.

Media Asset Management (MAM)

Accessible to all registered media, the cloudbased MAM system contained all audiovisual content produced in the lead up and during the event by Expo 2020 Dubai as well as the highlights, features, and raw footage produced by the Host Broadcaster.

Using artificial intelligence to index and catalogue high-resolution content, Expo's industry-leading MAM system was named ‘Innovative Project of the Year’ at the 2021 Broadcast Pro Summit and Awards.

Media Briefings

Held three times a week across the duration of the Expo, Media Briefings took place physically in the Expo Media Centre, open to all accredited media, and were also

streamed live. These briefings highlighted the main activities of the days ahead, with guest speakers, both internal and external, also invited to participate on a weekly basis, providing more detailed insights into a particular topic or upcoming event.

Visitation numbers were also announced once a week, and members of the media were able to ask questions, either physically or by submitting them online. Simultaneous translation was also provided in French, Arabic and English, as relevant.

A summary of each briefing was also uploaded onto Tawassul and onto the digital screens in the Media Centre, keeping the global media community up to speed on the daily events schedule and flagging important events and changes.

EVENT-TIME MEDIA ENGAGEMENT EXPO 2020 DUBAI

1,093,249

58,092 photos uploaded to MAM for media use photos taken by Official Photography team

516 20 hours per day live broadcast and live streaming hours post-produced content

2,179 news stories uploaded to Tawassul

12,341 registered Tawassul users accredited media

3,200 media conferences hosted in EMC

11,412 guest passes issued for EMC

2,419

bookings of media facilities

190 media nterviews facilitated

1,000+ media enquiries received by Press Office

4,000+

Mascots

Mascots have been a feature of World Expos since 1984. For Expo 2020, the aim was to create a family of rounded characters who would reflect the event’s values and themes and bring the spirit and culture of the UAE to life.

During an early visit to confirm the site for Expo 2020 Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum chose to move the plot slightly to avoid harming a ghaf tree that provided shade for camels. The tree went on to inspire a short animation featuring ‘Salama’ the wise ghaf tree, who had witnessed different generations’ lives unfold, including two children, Latifa and Rashid, who play in her shade.

Three ‘Guardians’, Opti, Alif and Terra, were also created to showcase the personality of Expo’s three subthemes and related districts. Designed by an Emirati team, the mascots were first unveiled in 2019 by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, in front of 200 school children and a VIP audience.

Expo developed five animated episodes for local television that followed the adventures of the mascots as they tackled a range of challenges, while during the event, the mascots featured in an array of site-wide activations [see Chapter 7].

Rashid is the nine-year-old brother of Latifa. With a vivid imagination, a love for the environment and a strong spirit that helps him find the courage to fight for what’s right, Rashid adores family stories and has memorised tales that have been passed down through generations.

The leader of the guardians (at least he thinks so), shapeshifting Alif will always get you where you need to go, whether you’re digging to the core of the Earth or surfing stardust on cosmic waves.

Eight-year-old Latifa is passionate about science and technology. Her quick wit, resourcefulness and intelligence help her find a logical and grounded solution to any test. She doesn’t believe in the word ‘impossible’ and never accepts ‘no’ for an answer.

The wise ghaf tree Salama is a beacon of life within the vast desert. She has offered a place of refuge for countless years.

Wherever friendly little robot Opti’s wheels go, opportunity and hope follow closely behind. Don’t be fooled by his diminutive stature, because at his core is a portal through time and space.

Terra, the sharpest and smartest of the guardians, is highly protective of nature and knows its deepest secrets. It may take a little while for her to warm up to you but once she does, she’ll be your fiercest and warmest guide.

Expo 2020 Dubai official song

Launched just 10 days ahead of Expo 2020’s opening, the Expo 2020 theme, 'This Is Our Time' brought together veteran pop star Hussain Al Jassmi, fellow Emirati and rising talent Almas, and Lebanese singer Mayssa Karaa for an uplifting ode to the event.

Produced by Canadian Grammy Award winner Greg Wells, and featuring lyrics by singer-songwriter Saif Fadhel, the track begins with Khaleeji percussion before making way for a steady dance beat in which synths and Middle Eastern strings intertwine. The three singers then each perform verses in English and Arabic.

The song reflected the culture of the UAE but also the inclusive and diverse spirit of Expo 2020, sparking feelings of pride, excitement and optimism. It featured in both the Opening and Closing ceremonies and could be heard playing daily across the site and on radio stations around the country.

THIS IS OURTIME

This is Our Time انتقو اذه

1 million+ YouTube views 500,000+ streams on music platforms #1 in UAE iTunes Chart

HJ: This is the moment we open our eyes

If we can dare to believe

And wake up to find

HJ: This Day

HJ: This is our time.

VERSE 3

A: لكلاب لاه اي

Welcome everyone (Hayyakum)

(Ya halla, bill kill)

A: لمكن مكبحب With your love we are complete (Be Hap com, Nick mell)

HJ: انتصق ددجن انتمه و انتين

Our intention and our mission to renew our story

(Ne yetna, Himnetna, na ja did, gess satna)

HJ: لمكنو And continue (Wen Camel)

VERSE 4 MK: لمعن نأ انمهلي نوكلاو لمأتن (Nat Emmell, well con, yell hemna, en namell)

We wonder and the universe inspire us to act

All: ةركفلا مويلا شيعنو (Wa na eish, el eyom, el fickra)

We live the idea today

All: ةركب اهفوشنو (Wen shouf ha, book ra)

We will see it tomorrow

All: لبقتسم (Mustakbell) As future

BRIDGE 2

HJ: دودح يأ نع لأست لا عدبأ (Ib Da, la tess ell, an ay hoodood)

Be creative and don't think of barriers

HJ: دوج كراكفأب ؟ليختت رداق (Ga derr, Tet kale, Be aff kar ek, jood)

If you can imagine, be generous with your ideas

MK: دوجوم ملاعلا ليج انحا اذه (Hatha, Eh Na, Jeel, ei aaalem, mo jood)

This is our the generation of the world

A: دودقو اهدق (Ged ha, wa, ga dude)

Certainly we can do it (we can achieve the impossible) Idiom

CHORUS 2

All: This our time

All: انتقو اذه (Hatha wa getna)

MK: This is the moment we have to decide

HJ: It’s time to stand up and vow

A: To be what the world needs now

All: انتقو اذه (Hatha wa getna)

All: This our time

HJ: ربعن عادبإب (Be ibda naah berr)

Creatively we express

HJ: ريغنو رثأنو (Wa na ether wa na gayerr) We influence and change

HJ: انعمجت ريثك راكفأ (Afkarr, Katherr, Tij maane)

Lots of ideas bring us together

MK: انتدارا انتبحم انتوق ديزتو (Wa tizz eed, Ga watna, maa ha batna, raa da tetna)

Increase out strength love and our will

A: انتقو اذه

(Hatha wa getna)

This is our time

BRIDGE 3

MK: دودح يأ نع لأست لا عدبأ (EHH lem, la tess ell, an ay hoodude)

Be creative and don't think of barriers

HJ: دوج كراكفأب ؟ليختت رداق (Ga derr, Tet kale, Be aff kar ek, jude)

If you can imagine, be generous with your ideas

A: We are the next generation to strive

MK: For a new day

CHORUS 3

All: This our time

All: انتقو اذه (Hatha wa getna)

A: This is the moment we have to decide

A&MK: It’s time to stand up and vow

A&MK: To be what the world needs now

HJ: انتقو اذه (Hatha wa getna)

All: This our time

HJ: ربعن عادبإب (Be ibda naah berr)

Creatively we express

HJ: ريغنو رثأنو (Wa na ether wa na gayerr)

We influence and change

A: انعمجت ريثك راكفأ (Afkarr, Katherr, Tij maane)

Lots of ideas bring us together

A: انتدارا انتبحم انتوق ديزتو (Wa tizz eed, Ga watna, maa ha batna, raa da tetna)

Increase out strength love and our will

All: This our time

TICKETING AND SALES

Background research

Initial pricing research covered both domestic and international markets and looked to better understand the overall landscape of attractions in Dubai; potential barriers and triggers to visit Expo 2020; price sensitivity; and preferences around different ticket types. The research revealed that the majority of respondents had never visited Expos before, and were unclear about the concept and product. In addition, Expo 2020’s potential visitor base was highly diverse. As a result, Expo 2020 devised a simplified ticket strategy that was easy to understand by wide audiences.

Ticket pricing and products

Expo 2020 adopted a simple and dynamic pricing model to maximise visitation.

1-Day Ticket

Adult (18-59)

AED 95 | USD 26

Multi-Day Pass

Adult (18-59)

AED 195 USD 53

Complimentary tickets were extended to the following groups:

Ticket sales

A total of 13.65 million tickets were issued (paid and complimentary)

+900,000

Season Pass

Adult (18-59)

AED 495 | USD 162

Season Pass 6.2 million+

For more information on ticket sales and visitor numbers, see Appendix

One-Day Tickets 6.5 million+

Additional packaged products provided further incentives and catered to certain niche audiences.

JUBILEE EXPERIENCE

AED 10,000

A celebration of the UAE Golden Jubilee, this limited-edition bundle included keepsakes such as 24-carat gold Jubilee pins and Expo passports, dedicated VIP parking and Concierge services, as well as multiple tickets, vouchers and other benefits. The Jubilee Experience package was sold through a range of channels including Virgin Megastore and the Expo 2020 Dubai website.

PREMIUM EXPERIENCE SEASON PASS

AED 1,750

Targeting a market willing to pay a premium for a more elevated experience - particularly business visitors with additional leisure interests - this pass included business lounge access, priority access to Expo business events and other convenience-based benefits. Premium ticket holders could also make use of a dedicated Concierge service, which included planning and managing visitor itineraries, booking pavilion visits and VIP access, and facilitating F&B reservations and transportation requests.

FAMILY PACKAGE

AED 950

Catering to families, this bundle included season tickets and a nanny pass, as well as F&B discounts.

Sales planning

With a clear visitation target of 22.9-25.4 million visits, Expo 2020 took a multicapillary sales approach, with tickets being available across multiple touch points. This included working with a wide array of ticket resellers and establishing one of the largest global networks of ticket resellers for a six-month event. The network ranged from new-age online players to brick-and-mortar retailers and also leveraged the global reach of Expo’s Partners and stakeholders, including UAE airlines, who supplied complimentary tickets to all international visitors arriving in the country during the event.

Domestic sales approach

Expo 2020 Dubai was a once-in-a-lifetime experience, held in the year of the UAE’s Golden Jubilee and a significant milestone for the country. Building on – and contributing to – this incredible wave of national pride, Expo 2020 naturally focused on the domestic market for visits, targeting repeat visitation and working directly with key market segments (including government, schools, corporates and universities), specific Expo 2020 Partners and selling online, at the gate and via the Expo 2020 contact centre.

To further supplement this approach, Expo 2020 also launched a range of nationwide activations, raising awareness of Expo’s diverse offering with direct opportunities for purchasing tickets. This included road-shows, which took place in various corporate offices and Free Zones in Dubai, Abu Dhabi and Sharjah; activations in residential and public areas; participation in sports and other interest-based events around Dubai and the UAE; and virtual events targeting university students.

Expo 2020 also provided special volumebased, discounted ticket rates to key entities in the UAE, including entities represented in the Expo 2020 Dubai Higher Committee, Partners, not-for-profit organisations, government-related entities and other corporates. These discounted tickets incentivised entities to purchase early for their employees, while also reflecting Expo 2020’s appreciation for their support and ultimately driving visitation.

International sales and marketing approach

The ongoing pandemic and the resulting effects on global travel heightened uncertainty around international visitation, making planning a challenge. Expo’s extensive international sales and destination marketing strategy, including international marketing campaigns and in-market engagement with the travel and trade industry, therefore focused on those markets not impacted so heavily by lockdown restrictions.

Promoting Expo 2020 as a destination, working closely with tourism boards across the UAE, and engaging with the international travel trade was critical in driving ticket sales and visitation. This included participating in a range of industry events, including Arabian Travel Market, the region’s largest travel and tourism event, and IMEX, a major travel trade fair held in Germany.

In addition, and based on information provided by tourism boards and UAE airlines, Expo 2020 identified the top agents in the UAE’s various source markets and designated them Authorised Ticket Resellers (ATRs), giving them the right to promote, sell and distribute tickets, and convert visitors in the destination and key international source markets.

Authorised Ticket Resellers (ATRs)

With 96 per cent of international visitors arriving by air, airlines – including Emirates, flydubai and Etihad – formed a critical part of Expo’s international sales strategy, amplifying awareness of the event and breaking the pricing barrier to visit for millions of tourists by offering complimentary tickets.

Tour Operators, Travel Agents and Online Travel Agents also played a key role in the creation of awareness for Expo 2020, while also selling tickets in different source markets, often bundled with other products and services.

A number of Destination Management Companies were also appointed as ATRs, leveraging their position as a respected source of local knowledge, expertise and resources.

Hotels were the last touchpoint in the destination to sell tickets and convert visitation from international tourists. Select hotels were appointed as ATRs to capture incremental business via their direct channels and enhance conversion and ticket sales from the booking phase to check-in at the hotels.

In total, Expo’s international sales strategy included a network spanning 80 markets, 321 Authorised Ticket Resellers and around 4,000 sub-contractors.

In-destination sales

Additional promotional sales activations at key locations serving international tourists, such as Port Rashid Cruise Terminal and the arrivals halls of UAE airports, provided further opportunities for ticket sales. Tactics included the installation of screens promoting Expo’s calendar of events, the distribution of Expo 2020 maps and ‘What’s On’ calendars, shuttle buses to transport passengers directly to the site, and promoters welcoming passengers and providing information.

Dynamic ticket pricing

Expo 2020 approached ticket pricing with the understanding that prices would need to be adapted during the event to remain relevant and appealing [see Chapter 7]. The dynamic pricing strategy included:

• Offering incentives for early purchase: Expos have historically had challenges in driving visitation in their opening weeks. To mitigate the risk of lagging demand, Expo 2020 created ‘early bird’ incentives for B2B channels to drive visitation

• Mitigating periods of low demand: Expo 2020 anticipated there would be periods where demand would soften. To drive sales and visitation during these periods Expo created special, ‘belowthe-line’ promotions targeted at very specific, and often niche, audiences

• Festive and holiday related promotions: Tying in with key holidays (religious, cultural and national) Expo launched mass market offers and added-value promotions

ADDRESSING GLOBAL CHALLENGES AND DRIVING MEANINGFUL CHANGE

6

CHAPTER

ADDRESSING GLOBAL CHALLENGES AND DRIVING MEANINGFUL CHANGE

Expo 2020’s aspiration to inspire meaningful action manifested itself through a range of programmes and initiatives. Engaging communities around the world, from schoolchildren to social entrepreneurs and thought leaders, Expo 2020 began creating tangible impact even before its opening.

Endorsed and adopted by the UAE Cabinet in April 2021 the Programme for People and Planet encompassed a rich schedule of events, experiences and conversations spanning 10 Theme Weeks. Involving every strata of society, from political leaders to grassroots activists, it sought to address some of the most pressing problems facing our world.

Building on one of the most cherished practices of the Arab culture –the traditional ‘majlis’ – Expo’s World Majlis was both a physical and digital meeting space for ideas and conversations. Welcoming an array of interdisciplinary, multi-generational participants, it invited open and informed discussions on topics of global relevance.

Expo 2020’s global innovation and partnership programme, Expo Live, was established to fund, accelerate and promote creative solutions that would improve lives while preserving our planet. To date, it has supported 140 Global Innovators in delivering tangible and quantifiable impact to 5.8 million people worldwide.

With a firm commitment to inspiring and engaging the next generation, the Expo School Programme provided a wealth of meaningful learning experiences, both in the classroom and on site. The first ever dedicated programme for students at a World Expo, it would become a significant part of the event’s long-term legacy.

With SME empowerment a strategic priority for the UAE, Expo 2020 sought to act as an enabler for the sector by maximising their integration into the Expo supply chain.

PROGRAMME FOR PEOPLE AND PLANET

The Programme for People and Planet was an essential part of Expo 2020 Dubai’s events calendar. Made for, and belonging to, the global community, the flagship programme encompassed an incredible schedule of events, experiences, thought leadership and public conversations that aimed to involve every strata of society, from political and business leaders to academia and grassroots activists, to find solutions to some of the most pressing problems facing our world.

Endorsed and adopted by the UAE Cabinet in April 2021, the Programme for People and Planet was designed within the context of the global pandemic and in collaboration with Expo’s participants. It epitomised Expo 2020’s core theme and purpose of ‘Connecting Minds, Creating the Future’, identifying the 10 most urgent priorities of our time and catalysing global action and impact.

The programme was anchored by 10 Theme Weeks and 15 International Days, through which participants discussed and explored real solutions to real-life challenges, ranging from mitigating climate change and biodiversity loss, to bridging the digital divide and ensuring equal access to education and healthcare.

Underpinned by the themes of technology and innovation, youth, and women and girls’ empowerment, it assembled an unparalleled array of perspectives, connecting minds

and fostering exchanges of impactful ideas between leading experts, Expo’s 200-plus participants, business leaders, grassroots actors and the wider global community. Much of the substantive programming from Expo’s 192 participating nations was also aligned with these themes. This pioneering programme, which has become a movement of almost 20,000 changemakers from around the world, is Expo 2020 Dubai’s collective response to the shared, critical challenges of our era.

To ensure maximum participation, and against the ongoing backdrop of the global pandemic, the majority of Programme for People and Planet events were hybrid, with physical gatherings blended with a virtual component. This enabled policymakers, the private sector and the general public to come together, no matter where they were in the world.

Unlocking bold aspirations to shape a healthier, safer, cleaner, more equitable future for all, the Programme for People and Planet demonstrated that each and every one of Expo 2020’s partners, participants and visitors, whether attending Expo physically or participating remotely via virtual and digital channels, can – and must – become an agent of change.

10

Theme Weeks

Programme for People and Planet calendar

15 International Days

19,219 in-person participants

Speakers from

142 countries

29.3 million virtual participants [as of May 2022

229 events

From October 2020 to March 2021, Expo 2020 hosted Expo Talks – a series of virtual events featuring industry experts and thought leaders designed to drive awareness and engagement around the Programme’s Theme Weeks in the lead-up to Expo’s opening.

Ten Theme Weeks

Each Theme Week was held ‘In Association

With’ one or more partner organisations including UAE Ministries, UN Agencies, and Expo 2020’s Partners.

Climate & Biodiversity 3-9 Oct 2021

In Association With: UAE Ministry of Climate Change and Environment, DP World.

How do we work together to better manage climate change and protect biodiversity?

Recognising we stand at the brink of a crucial moment in time, the week highlighted the need for us to take our place in history as the generation that stepped up to halt climate change.

Across seven days of action, dialogue and hope for the future, it was a privilege to hear from climate experts such as Eden Project founder Sir Tim Smit, wildlife advocate Dame Jane Goodall, co-chair of UN Energy Christiana Figueres, filmmaker and climber Jake Norton, and Director General of the Zoological Society of London, Dominic Jermey.

The landmark announcement of a national drive to achieve net-zero emissions in the UAE by 2050 topped a series of initiatives during the week that clearly demonstrated the UAE’s vision for a clean future as well as Expo’s pivotal role in galvanising a groundswell of collaborative global action.

The message to world leaders is pretty simple. We are decarbonising the economy, but we’re not doing so at the speed and scale that we need. Science has been abundantly clear that we are very far behind. We’re standing at the edge of the precipice.

On 7 October 2021, the UAE government chose Expo 2020 Dubai to reveal its Net Zero by 2050 Strategic Initiative, one of the most groundbreaking pledges in the country’s history and the first such commitment to be made by a country in the Middle East and North Africa (MENA) region.

Coupled with an investment of more than AED 600 billion (USD 163 billion) in renewable energy, the initiative cemented the UAE’s leadership on climate change within the region and seized the opportunity to drive development, growth and new jobs as it works towards its vision of a clean future.

The People’s Promise for Climate Impact, held on 4 October 2021, catalysed youth-led action across the globe, inspiring and empowering people to play an active role in tackling climate change. It concluded with young climate leaders sending powerful messages to policy-makers gathering in Glasgow, UK, for the 26th United Nations Climate Change Conference (COP26) in November 2021.

Nisreen Elsaim, Chair of UN SecretaryGeneral’s Youth Advisory Group on Climate Change, said: “All of the actions, meetings and momentum we’re having now is building towards COP26 and climate advocacy. We’re hoping that it works like a snowball effect, getting bigger and bigger, until we reach the optimum size of action that will save the planet and the future.”

THE UAE NET ZERO BY 2050 STRATEGIC INITIATIVE POWERFUL MESSAGES TO POLICY-MAKERS

Christiana Figueres, Founding Partner, Global Optimism, and former Executive Secretary, UN Framework Convention on Climate Change

Space

17-23 Oct 2021

In Association With: UAE Space Agency, Mohammed Bin Rashid Space Centre

How do we safely and productively explore new frontiers?

Space travel and exploration has captured people’s imaginations for generations, and this week looked at how the world safely, sustainably and productively explores new frontiers and the benefits and challenges of venturing beyond our planet’s orbit – including a peek at the very latest innovations in space research and travel.

Discussing the wonders of the cosmos with astronauts from around the world, star-gazing workshops with cutting-edge telescopes, probing sustainable growth and space waste at the Space Business Forum, and an incredible voyage through the infinite at Al Wasl dome’s immersive cosmos show –outer space had never felt closer.

Only by working together can we ensure every nation develops the right tools, technology, skills, and competencies to thrive in this new age, driving the fundamental change towards our future.

Urban & Rural Development

31 Oct-6 Nov 2021

In Association With: Siemens, UN-Habitat, Aga Khan Development Network

How do we live and grow in harmony with our planet?

With 70 per cent of the world’s population predicted to be living in urban areas by 2050, the urgency for smart thinking on how to stop cities from rapidly becoming unliveable and unsustainable is greater than ever.

Launched to coincide with International World Cities Day (31 October), the week featured speakers from UN-Habitat, the World Bank and the European Commission,

as well as world-renowned architects and urban planners, all re-thinking the way in which habitats – urban and rural, formal and informal – are designed and managed. It concluded with the announcement that more than 120 of Expo 2020’s permanent buildings had been granted the globally recognised Leadership in Energy and Environmental Design (LEED) certification.

THE UNITED NATIONS LAUNCHES LAST MILE DELIVERY ROADMAP

On 3 November 2021, the UN unveiled The Last Mile Delivery Roadmap – a comprehensive plan for an inclusive, localised approach to make informal settlements safe and sustainable.

Maimunah Mohd Sharif, Executive Director, UN Habitat, said: “Inclusiveness is necessary for all if we want to reduce poverty and inequality. Last-mile delivery… entails providing good living conditions for all, and empowering governments. We have the conditions to build the last mile, and we need to implement sustainable goals into the new agenda based on human rights.”

Her Excellency Sarah Al Amiri, UAE Minister of State for Advanced Technology and Chairwoman of the UAE Space Agency

Tolerance & Inclusivity

14-20 Nov 2021

In Association With: UAE Ministry of Tolerance and Coexistence

How can we foster a greater common understanding to enable more tolerant and inclusive societies?

During Tolerance & Inclusivity Week, Expo 2020 Dubai provided a platform for diverse voices to reimagine how social spaces, physical environments, and modes of storytelling can be rendered more inclusive, regardless of gender, faith and physical ability.

Falling inside the week, UNESCO’s International Day of Tolerance (16 November) featured a number of significant events, including a youth forum highlighting the creative and resilient abilities of young people from different nationalities and backgrounds, and the launch of the Global Tolerance Alliance, a UAE initiative to make tolerance and peaceful coexistence an integral part of our lives.

Rising Stars

On International Day of Persons with Disabilities on 3 December, Dubaibased talent academy Rising Stars put on a series of heart-warming performances, fuelled by big cheers and standing ovations from a visiblymoved audience. Founded by Rahima Amiraly in December 2020, Rising Stars helps disabled children develop their skills, focusing on talent and not labels. The inclusive academy has also garnered immense support from celebrities, such as two-time world boxing champion Amir Khan, known for breaking down barriers in sports.

We’ve created a safe space for the children share their talent. At Expo 2020, you are seeing people from all around the world come together to shine in this fantastic place. It is also living proof of how tolerant the UAE is.

Rahima Amiraly, Founder, Rising Stars

TE ARATINI FESTIVAL

The first indigenous festival to be held at a World Expo, the three-day Te Aratini Festival of Indigenous & Tribal Ideas aimed to catalyse a movement towards greater inclusion and acceptance of indigenous peoples’ knowledge systems and practical know-how across various existing and emerging trade and economic policies. Spearheaded by the New Zealand Pavilion and curated by Māori leaders in partnership with the New Zealand government, the celebration of indigenous culture saw collaboration between a number of nations, including the UAE, Australia, Canada, Malaysia, Paraguay, Panama and the USA.

Knowledge & Learning

12-18 Dec 2021

In Association With: Dubai Cares

How do we harness and challenge our knowledge today to prepare for the future?

Expo 2020 provided a platform to showcase and celebrate the knowledge, culture and heritage of its participants, bringing them together under the UAE’s Golden Jubilee theme of Human Solidarity.

Events included discussions on intangible and tangible heritage, creative industries, and knowledge economies, with the global RewirEd Summit spearheading the week – gathering the brightest educators from around the world and generating new ideas on how to tackle the future of education.

REWIRED SUMMIT

Travel & Connectivity

9-15 Jan 2022

Education is the foundation for everything we strive to achieve in our societies, whether that is addressing the effects of climate change or a global health crisis, or addressing a much more equitable distribution of resources around the world.

The three-day RewirEd Summit, recognised as the newest hub for high-level discussions on global education, saw a number of concrete initiatives. These included the launch of the Smart Education Financing Initiative, which generated half a billion dollars of financing for education; the Global Business Coalition for Education, announcing that dozens of companies had committed to support education by signing the Education Business Pledge; and the unveiling of the RewirEd Global Declaration on Connectivity for Education.

Five presidents and 45 ministers from around the world joined 2,800-plus in-person and almost 1,400 virtual participants at the summit, which underscored the urgency to adopt new and innovative approaches to deliver quality education globally and praised the UAE as a role model.

In Association With: Emirates Airline, Etisalat How will we balance the impact of digital world expansion with our physical reality?

Sustainable tourism, contactless flying, digital connectivity strategies, harnessing technology for the betterment of humankind and Expo-backed innovators transforming lives were all headline themes across Travel and Connectivity Week.

The Thematic Business Forum explored the future of sustainable tourism in the wake of the COVID-19 pandemic, while Swiss start-up Exomotion's app to increase mobility and access within cities for people of determination was crowned winner of the Future Mobility Hack, held in conjunction with Siemens, Expo’s Official Infrastructure Digitalisation Partner.

Annina Mattsson, Director of RewirEd Conference and Programmes Director at Dubai Cares

Global Goals

15-22 Jan 2022

In Association With: United Nations

What do we need to do together today for a better world in 2030?

Expo 2020 Dubai was an exceptional platform for hosting the first Global Goals Week to be held outside of New York. A keynote speech in Al Wasl Plaza from Amina J Mohammed, Deputy Secretary-General, United Nations launched a week that examined the role everyone can play in achieving this international roadmap. Packed with activities and events, it served as a platform for world and thought leaders from around the globe to connect and work towards achieving the Global Goals at a critical time of uncertainty in the midst of the COVID-19 pandemic.

The Sustainable Development Goals Business Forum, held in collaboration with United Nations Global Compact, united businesses and spurred further action towards a sustainable and inclusive future, while visitors of all ages embraced the site-wide activations. This included SDG-focused artwork positioned throughout the site; the stunning night-time Kaleidoscope that harnessed the beauty of photography, light and visual arts to advance the Global Goals messaging; and Expo’s beloved robot Opti, who was always on hand to inform visitors about the various ways they could learn about the SDGs.

We’re in the right place, at the right time, here in Dubai at Expo 2020, to tap into an immense spirit of hope, optimism, collaboration and urgency; to reignite the ambitions, actions and accountability that will help us achieve the SDGs.

Sanda Ojiambo, CEO and Executive Director, UN Global Compact

The world we want

The Change the World Challenge cemented Expo’s status as a global stage for the Global Goals as visitors took part in an interactive and educational journey, collecting SDG stamps from locations across the site. They were also asked to make commitments towards achieving the SDGs – and their ‘to do lists’ were stuck on post-it notes across the site. More than 80,000 visitors took part, contributing 57,053 promises with SDGs 2: End Hunger; 4: Quality Education; and 7: Clean and Affordable Energy, receiving the most commitments.

FLYING THE FLAG FOR GLOBAL GOALS

Expo 2020 Dubai had the honour of hosting the first Global Goals Week staged away from the United Nations General Assembly in New York. Two years in the making, this vital week welcomed a range of experts from around the world, with a collective focus of how we can achieve the Sustainable Development Goals (SDGs) by 2030.

To mark the beginning of the week, a special activation was held at Al Wasl Plaza, with 18 ‘SDG Flagbearers’ from around the world bringing to life the goals during the show. Inspiring bespoke projections lit up Al Wasl dome – the largest 360-degree projection screen in the world.

Speaking at the event, Amina J Mohammed, Deputy Secretary-General, United Nations said: “It is up to each and every one of us, individually and collectively, to turn this engagement into partnerships and investments that tangibly improve people’s lives everywhere. With the Global Goals woven into the fabric of Expo 2020, cannot think of a more appropriate place for us to renew our shared commitment to keep the promises that we made in 2015.”

Health & Wellness 27 Jan-2 Feb 2022

In Association With: World Health Organization, Mohammed Bin Rashid University of Medicine and Health Sciences

How can we create a healthy, happy world?

With the world still reeling from the COVID-19 pandemic, Expo 2020 provided an important opportunity for governments, subnational actors and international organisations to come together to design an inclusive, crisis-proof global health system that is fit for the future. Discussions focused on democratising access to healthcare, preparation for future pandemics, the importance of mental health worldwide and healthcare as a universal right.

Visitors to Expo 2020 Dubai were also inspired to look after their own health and wellbeing through a raft of fitness activities including yoga, pilates and zumba, while downloadable journeys ‘Ready, Set Go!’ and ‘How Humans Heal’ guided guests through food and fitness practices from around the world and explored fascinating topics including plant-based healing and robotic brain surgery.

Food Agriculture & Livelihoods 17-23 Feb 2022

In Association With: UAE Ministry of Climate Change and Environment, PepsiCo

How do we sustainably grow food to meet future demand?

Debates on technology, agricultural innovation and strategies to enable smallholder farmers, particularly women, were in focus, with the flagship event –‘Good Food For All’ – highlighting the strong connection between farmer, chef and consumer.

The issue of food waste was another hotly debated topic, and following Food, Agriculture & Livelihoods Week, the Ministry of Climate Change and Environment and Emirates Foundation, in collaboration with Cisco, Expo’s Official Digital Network Partner, announced it would explore the national adaptation of a food waste and food rescue initiative, following its impactful implementation at Expo 2020 Dubai.

The first Agriculture Innovation Mission for Climate (AIM for Climate) meeting of government ministers from across the world since the mission’s launch at COP26 took place at Expo 2020 Dubai, where it welcomed seven new government partners – Chile, Costa Rica, Egypt, the European Commission, Guyana, Mozambique and Turkey –bringing the total to 40.

The future of the F&B industry is anchored in responsible, purposeful innovation that can help chart a new course for the planet and its people.

Eugene Willemsen, Chief Executive Officer, Africa, Middle East, South Asia at PepsiCo

Water 20-26 Mar 2022

In Association With: UAE Ministry of Climate Change and Environment, UAE Ministry of Energy and Infrastructure

How will we protect our most precious resource today, for tomorrow?

Focusing on how to preserve and sustainably manage water, the week’s events examined water security, future technologies and respecting and harnessing indigenous people’s innate and deep knowledge of water systems.

The Theme Week’s flagship event coincided with World Water Day and featured a series of discussions that reimagined our relationship with water, recognised the challenges posed by water scarcity and explored ways to improve sustainable water use. The audience heard from a range of experts across the water sector and learned about international best practice from innovators showcasing their work. Speakers agreed that the issue of water scarcity cannot be addressed without combatting climate change.

It’s not nature and then people, its people and then nature. That’s why this is called Programme for People and Planet – the people take care of the resources if you secure their rights.

key roles

success

Randall Mabwa, Regional Communications Officer, Blue Ventures, highlighting indigenous communities’

in coastal conversation

Fifteen International Days

Expo 2020 Dubai celebrated 15 International Days throughout the event, each offering an engaging opportunity for advocacy and the exploration of important topics and issues through a series of site-wide activations, as well as providing a powerful call to action.

International Days were co-curated with a range of relevant UAE entities and International Organisations to showcase the international community’s efforts to tackle these global issues, while highlighting the strategic foresight and leadership of the UAE within each thematic area.

WORLD FOOD DAY

16 OCT 2021

In Association With: UAE Ministry of Climate Change and Environment and the Food and Agriculture Organization

WORLD CITIES DAY

31 OCT 2021

In Association With: The Executive Council of Dubai and UAE Habitat

INTERNATIONAL DAY FOR TOLERANCE

16 NOV 2021

In Association With: UAE Ministry of Tolerance and Coexistence

WORLD CHILDREN’S DAY

20 NOV 2021

In Association With: UAE Ministry of Community Development and UNICEF

INTERNATIONAL DAY OF PERSONS WITH DISABILITIES

3 DEC 2021

In Association With: UAE Ministry of Community Development and the United Nations Department of Economic and Social Affairs

INTERNATIONAL VOLUNTEER DAY

5 DEC 2021

In Association With: Ministry of Community Development and the United Nations Volunteers Programme

INTERNATIONAL UNIVERSAL HEALTH COVERAGE DAY

12 DEC 2021

In Association With: UAE Ministry of Health and Prevention and the World Health Organization

ARABIC LANGUAGE DAY

18 DEC 2021

In Association With: UAE Ministry of Culture and Youth, and the League of Arab States

INTERNATIONAL DAY OF EDUCATION

24 JAN 2022

In Association With: UAE Ministry of Education and UNESCO

INTERNATIONAL DAY OF WOMEN AND GIRLS IN SCIENCE

11 FEB 2022

In Association With: UAE Ministry of Industry and Advanced Technology, UNESCO and United Nations Office for Outer Space Affairs

WORLD WILDLIFE DAY

3 MAR 2022

In Association With: UAE Ministry of Climate Change and Environment, and the United Nations Environment Programme

INTERNATIONAL WOMEN’S DAY

8 MAR 2022

In Association With: Cartier, Dignified Storytelling

INTERNATIONAL DAY OF HAPPINESS 20 MAR 2022

In Association With: UAE Ministry of Community Development

MOTHER’S DAY

21 MAR 2022

WORLD WATER DAY

22 MAR 2022

In Association With: UAE Minister of State’s Office for Food and Water Security and UN Water

INTERNATIONAL DAY FOR TOLERANCE

16 NOV 2021

Promoting tolerance and religious harmony

In the presence of prominent leaders and thinkers from around the world, His Excellency Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance and Coexistence and Commissioner General of Expo 2020 Dubai, announced the Global Tolerance Alliance – a unified pledge for peaceful coexistence and tolerance among different nations and cultures. He then officially opened the Joint World Summit of Religions, aimed at promoting dialogue between different religious backgrounds.

Both initiatives were revealed at the National Festival for Tolerance and Coexistence, held during Tolerance & Inclusivity Week at Expo 2020 Dubai.

We believe that the only strategy that will reduce, and eventually eliminate, conflict emerging from religious or cultural differences is direct action to find common ground among people of all nations, cultures and faiths.

WORLD CHILDREN’S DAY 20 NOV 2021

Voices of youth

Expo 2020 Dubai hosted the global flagship event for World Children’s Day, where UNICEF announced the appointment of two new UNICEF Youth Advocates – Gitanjali Rao, an inventor from the United States of America and TIME Kid of the Year, and Saeed Almutaiwei, member of the United Arab Emirates Children’s Parliament.

When youth have their voices heard, more people are willing to adapt, change, and go towards a mission together.

Gitanjali Rao, UNICEF Youth Advocate

His Excellency Sheikh Nahayan Mubarak Al Nahayan, UAE Minister of Tolerance and Coexistence and Commissioner General of Expo 2020 Dubai

INTERNATIONAL UNIVERSAL HEALTH COVERAGE DAY

12 DEC 2021

Taking steps towards better health coverage

Dr Tedros Adhanom Ghebreyesus, Director-General of the World Health Organization (WHO), made his first international trip since the beginning of the pandemic, visiting Expo 2020 Dubai for Universal Health Coverage (UHC) Day 2021 in a demonstration of confidence in Expo’s handling of COVID-19.

During his visit, WHO held a press conference and announced the findings of two significant reports, while Ghebreyesus joined more than 1,500 people in ‘Walk the Talk’ – a 24-hour global walkathon to celebrate frontline healthcare workers and better health for everyone. Held at Expo 2020 Dubai, it was the first Walk the Talk event to take place in the Middle East.

INTERNATIONAL WOMEN’S DAY

8 MAR 2022 #BreakTheBias

To mark International Women’s Day, Expo 2020 Dubai brought together leading voices from the world of politics, business, technology and culture for a three-day global gathering around the International Women’s Day 2022 theme – #BreakTheBias:

o A weekend music festival ‘We, the Women’ featured international female artists chosen for their dedication to promoting gender equality and women’s empowerment

o A #BreakTheBias Assembly promoted women’s leadership in the context of diplomacy, industry, health and youth

o The International Women’s Day Forum focused on the critical need to empower women for the achievement of the SDGs

o The celebrations culminated in a stunning evening of entertainment in Al Wasl, including a spoken word performance by actor Rami Malek

I think we can all agree that there is no shortage of hope and aspiration. The struggle is the denial of opportunity, equality, and dignity which are the results of obstacles that men have put up and it is on us to tear those obstacles down.

Rami Malek, Academy Award-winning actor

Five Programme Tracks

Five tracks cut across the Programme for People and Planet, forming a rich tapestry of exciting events and activations that explored the 10 Theme Weeks through distinct programmatic lenses. The programme’s cultural track, Build Bridges harnessed the power of storytelling, art and music to foster dialogue, provide opportunities for knowledge exchange, and ultimately enhance cultural understanding.

Build Bridges

• The World Majlis was Expo 2020 Dubai’s signature platform to connect minds and spark exchanges that pave the way for a better tomorrow.

From concerts and exhibitions to books and public forums, Expo 2020 worked with a range of collaborators across a host of events, products and experiences that celebrated our common humanity and the vital, enduring connections that help us prosper together as a worldwide community.

• Cultures in Conversation co-curated with Dubai art hub Alserkal Avenue, invited creatives and policy-makers to join a series of open and interactive sessions that highlighted the wealth of cultural diversity at Expo and the surprising similarities between us all.

• Dignified Storytelling led by Expo 2020 Dubai and Dubai Cares, aimed to create a storytelling ecosystem that upheld the dignity and respect of all persons and contributed to the Sustainable Development Goals. Its importance was also highlighted through a dedicated forum and the launch of the Dignified Storytelling Handbook – a unique resource, available in Arabic, English, French and Spanish, to help promote and employ storytelling practices that are grounded in a deep respect for human dignity.

Changing perceptions

Expo 2020 Dubai worked with Gapminder Foundation, a Swedenbased NGO specialising in dismantling misconceptions and promoting a fact-based worldview. Gapminder led a survey and analysis process to capture and measure misconceptions across the globe to help foster deeper solidarity and empathy between nations.

Titled ‘Flip your worldview’, the results were included in engaging and impactful pavilion experiences, featured across Expo’s Global Goals Week as a key component of the Build Bridges cultural track, and were spotlighted across countries’ National Days.

Expo’s social-development track, Leave No One Behind looked at the importance of opportunity for all, asking the question: what can we do today to create a more equitable tomorrow? This track also had a particular emphasis on gender equality and last-mile communities at risk of marginalisation.

• The Women’s Pavilion in association with Cartier, invited visitors to recognise a basic principle: when women thrive, all of humanity prospers.

• Expo 2020’s Global Best Practice Programme highlighted simple yet impactful projects that have provided tangible solutions to some the world’s biggest challenges. The programme culminated in an exhibition on site that showcased solutions that could be adapted, replicated or scaled globally.

• The Expo Live Impact Series comprised a number of conversations and networking events designed to bring together like-minded individuals to discuss the importance of social entrepreneurship in developing grassroots solutions to global challenges.

• The Expo Live Meet the Innovator events invited Expo Live grantees to showcase their work to a global audience, including country representatives, Expo Partners, regional and international ecosystem experts, fellow social entrepreneurs and general visitors.

• The Sustainable Development Goals (SDG) Programme focused on the localisation and implementation of Agenda 2030, highlighting the importance of scaling up and applying innovative solutions that empower last mile communities and households at risk of being left behind.

Impressing Bill Gates with a SMILE

Expo Live Global Innovator Ideabatic’s SMILE vaccine cooling system – a low-cost, battery-powered carrier that provides constant, cool storage for vaccines – caught the eye of a number of visitors to Expo 2020 Dubai, including Microsoft founder, humanitarian and philanthropist Bill Gates.

Ideabatic’s founder and CEO Kitty Liao explained to Gates how the SMILE system could help prevent people dying from easily-preventable diseases, by ensuring life-saving vaccines reached remote communities unspoiled.

Live in Balance focused on how the global community can work together to restore balance with the planet.

• Plastics Pledge – Expo 2020 encouraged participants to sign a pledge minimising the impact of single-use plastics during the event

• Seeds of Change – a crowd-solving initiative inviting visitors to determine which carbon offsets would be purchased by Expo, as they ‘voted’ by donating ‘seeds’

• The Sustainability@Expo series highlighted how participants had responded to Expo’s sustainability standards through their pavilion content, design, programming and operations –from net-zero energy rainforests, to living models of regenerative agriculture

• Conservation for Hope events centred on wildlife and ecosystem conservation and restoration

• The Coming Full Circle series presented various approaches individuals, corporations, and societies are taking to collectively transition towards a more regenerative and resilient model of development

Thrive Together

The business-focused track of the Programme for People and Planet, Thrive Together offered a range of curated events that enabled visitors and participants to explore new business opportunities, form new partnerships and ultimately collaborate towards economic prosperity, both locally and internationally.

• Three Global Business Forums brought by the Dubai Chamber of Commerce and Industry, Expo 2020 Dubai’s Official Business Integrator, were also hosted at Expo 2020 Dubai: GBF Africa; GBF LatAm; and for the first time, GBF ASEAN. The three events focused on the economic outlook of the UAE and these specific regions, encouraging revenue flows by addressing essential global challenges and harnessing opportunities. They were instrumental in supporting Expo 2020's economic contribution and driving global growth.

• Ten Thematic Business Forums aligned with the Theme Weeks and delivered in close collaboration with the Dubai Chamber of Commerce and Industry, provided an unparalleled platform for knowledge sharing and the formation of new partnerships, unlocking opportunities and contributing to local and global economic growth and recovery

• Country Business Briefings enabled Expo’s international participants to showcase their specific trade and investment opportunities in front of a global audience on their dedicated National Days

GLOBAL BUSINESS FORUMS

GBF LATAM

‘Towards a Resilient Future’

2,000+ delegates from 95 countries

290+ bilateral meetings

3 Presidents (and 1 Prime Minister)

15 high-ranking government and business leaders

GBF ASEAN

‘New Frontiers’

1,300+ delegates from 58 countries

180+ bilateral meetings

6 high-ranking government and business leaders

GBF AFRICA

‘Transformation through Trade’

3,000+ celegates from 91 countries

550+ bilateral meetings

2 Presidents

45 high-ranking government and business leaders

Driving tangible business growth

Expo 2020 Dubai facilitated partnerships between UAE companies and their global counterparts, helping expand Dubai’s business ecosystem, according to a report commissioned by the Dubai Chamber of Commerce.

Some 76.5 per cent of companies in Dubai registered business growth during Expo 2020, while 73.5 per cent managed to build new business relations, the report ‘Business Integration for Growth, Digital Transformation and Global Partnerships’ noted.

Just over 70 per cent of respondents said they benefitted from networking during the event, while 47 per cent took part in the Global Business Forum series and B2B meetings.

In total, the Dubai Chamber helped organise 98 events during Expo 2020 Dubai, which were attended by more than 25,000 participants from more than 130 countries. It facilitated around 1,500 bilateral business meetings between UAE investors and their global counterparts, and received 1,746 visiting delegations from over 60 countries, which were joined by 3,350 government and business leaders.

Vision 2071

In 1971, the Founding Fathers of the UAE conceived a bold vision to carve out a new future for their people. The fifth track, Vision 2071, was at the heart of the entire Programme for People and Planet, focusing on the UAE’s long-term plans for its future and how anything is possible if the global community works together.

Engaging every visitor

Visitors to Expo 2020 were able to explore the topics raised in the Programme for People and Planet by embarking on curated Visitor Journeys. Aligned with the Theme Weeks and International Days topics, these self-guided tours around key pavilions and attractions were available through the Expo app.

Over 10 episodes, each linked to a Theme Week, the People and Planet podcast brought together leading voices and changemakers from across the world to share their insights on what is needed to

create a sustainable future for our planet. Since its launch in November 2021, the People and Planet podcast has attracted listeners from more than 80 countries, and was placed in the top 10 of Apple’s Education Podcast Charts in the UAE.

The three-kilometre Walk for People and Planet took place in the last week of Expo 2020 and symbolised the culmination of the programme. More than 3,000 people participated physically, with a further 30 million steps registered digitally by participants around the world.

Children’s Tales from Around the World

Created for 5-12 year olds, Children’s Tales from Around the World was an anthology of traditional folktales from almost 70 of Expo 2020 Dubai’s international participants. Brought to life with illustrations created by both professional and amateur artists –including children – the stories reflected the cultural diversity and shared values of Expo 2020, its participants, and visitors.

To date, more than 3,000 copies of the digital anthology have been downloaded from the Expo School Programme website, while copies of the print collection were distributed for free to visitors and guests as part of Expo’s World Children’s Day celebrations.

Engaging the business community

Located adjacent to Al Wasl Plaza at the heart of the site, the exclusive Expo 2020 Business Connect Centre housed Chambers of Commerce and trade entities from across the region, including Dubai Chamber, Dubai Exports, Dubai FDI, Riyadh Chamber, Bahrain Chamber and Oman Chamber. It also welcomed a number of investment houses and venture capitalists, including Abu Dhabi Investment Office and Shurooq (Sharjah Investment and Development Authority), fostering connectivity and new opportunities across borders and industries.

A comfortable and welcoming space, it enabled participants to host meetings and networking events, workshops and other business sessions, and included access to a Premium Lounge at 2020 Club by Emaar. More than 7,000 visitors attended events at the centre.

Conceived and developed in collaboration with Dubai’s Department of Economy & Tourism, the Expo Business Guest

programme offered business visitors customised itineraries, dedicated concierge services and exclusive privileges, including Fast Track Access, access to a VIP Lounge, and Guest Accreditation. Across the six months of Expo, the by-invitation-only programme welcomed almost 6,000 VIP business visitors.

The Expo 2020 B2B app brought together Expo’s business stakeholders and visitors from around the world on a unique AIpowered launchpad, facilitating meaningful B2B, B2G and G2G interactions across geographies and industries. The app’s cutting edge AI capabilities enabled it to suggest potential matches for users based on their profiles, expertise, objectives and interaction patterns, unlocking a host of opportunities for business and trade visitors to Expo 2020 Dubai. Visitors were able to keep track of their scheduled meetings by adding them to a personal calendar available within the app, enabling them to make the best, most efficient use of their visit.

13,000+ egistered B2B app users

177,000+ messages exchanged

100,000 discussions 706 meetings

72,000 connections

The UAE Start-Up Funding Toolkit was developed as a one-stop guide to the UAE’s thriving entrepreneurial ecosystem, positioning Expo 2020 Dubai as a launchpad for business growth. The kit contained profiles of relevant entities – from incubators and accelerators, to government investment arms and venture capital firms. It also featured a detailed overview of the regulatory frameworks and processes around establishing new ventures and deep dives into the investment ecosystems of each of the UAE’s seven emirates.

Capturing the impact

Expo’s 10 Thematic Journals highlight the global significance of the topics addressed during the Programme for People and Planet Theme Weeks. Setting out the challenges and opportunities connected to each theme, the books capture the outcomes of the rich thought leadership discussions that took place and highlight the programme’s enduring global legacy.

THE WORLD MAJLIS

Since the first Great Exhibition held in London in 1851, Expos have connected people and provided special spaces for dialogue among those who are curious about the future. Expo 2020 Dubai’s theme, ‘Connecting Minds, Creating the Future’ reflects a passionate belief that bringing people together to have meaningful conversations can create real and impactful change.

Building on one of the most cherished practices of the Arab culture – the traditional ‘majlis’ – the World Majlis sparked some of the most engaging and thought-provoking dialogues ever held at an Expo. It was a space for ideas and conversations that made important, often complex topics relatable to the general public. An interdisciplinary and multi-generational forum, it gathered everyone from government officials to students, academics and industry leaders, to share diverse points of view across geographies and generations.

The World Majlis was both a physical and digital meeting space that invited open and informed exchanges between its participants, generating new insights and forging meaningful connections between people and new ideas.

Format

Each World Majlis brought together between six and nine globally recognised thought leaders, industry experts, academics, policy makers and business leaders in a discussion facilitated by a moderator.

Across the series, participants included the Executive Director of the Nobel Foundation, Dr Lars Heikensten; the first female Arab astronaut Nora Al Matrooshi; astrophysicist Lord Martin Rees; Founder of the Eden Project Sir Tim Smit; international chess Grandmaster Judit Polgar; John Pagano, CEO of the Red Sea Development Authority; Former Prime Minister of New Zealand Helen Clark; Professor Vikram Patel, Co-Founder of the Centre for Global Mental Health at Harvard Medical School; Hong Hao, Chairman of the World Expo Museum; and Tunisian artist eL Seed.

To elicit different points of view from the participants and generate new insights and connections between topics, the World Majlis maintained the authenticity and richness of a conversation developed around a series of initially defined questions. Each session ran for 75 minutes, interspersed with engaging video content, followed by questions and comments from the audience. All conversations were conducted in English and live streamed, opening up the platform to both physical and virtual audiences.

Topics

Humanity must be at the heart of how the future is designed. This was the golden thread that connected all World Majlis conversations, which were rooted in Expo’s subthemes of Opportunity, Mobility and Sustainability.

In parallel, the Next Gen and Women’s World Majlis sessions further highlighted Expo 2020’s emphasis on diversity of perspectives and under-represented voices in the global dialogue.

For each Theme Week, the World Majlis asked a “what if...?” question, underscoring an optimistic approach that opened the doors to imagination and foresight. The different insights, ideas and views that emerged were captured in a highlights report, while a series of four illustrated volumes, titled ‘World Majlis: The Essays’ saw some of today’s most celebrated thinkers and thought-leaders contribute their own reflections and elaborate on the key issues and important ideas that emerged from the World Majlis conversations.

The conversation that flourished at the World Majlis demonstrates the potential of what we can achieve when we bring our differences together for a common goal.

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai

WORLD MAJLIS IN NUMBERS

The majlis: A gift of Emirati Civilisation

Deeply rooted in the traditions of the UAE, the majlis is one of the cornerstones of Emirati civilisation.

The UNESCO Intangible Cultural Heritage of Humanity, where the majlis has been inscribed, defines it as: “a ‘sitting place’ where community members gather to discuss local events and issues, exchange news, receive guests, socialise, and be entertained.”

In Arabic, 'majlis' refers to both a social gathering space and a formal legislative assembly for government. It is a place where people meet to hear informed opinions and shape decisions on subjects that matter to the community. The host of the majlis and their guests sit facing one another and engage in respectful but vibrant conversation, with the view of better understanding issues and exploring solutions.

The founders of the United Arab Emirates met in the desert, and, in the shade of their tent, shared coffee and talked to one another with hope and respect as they envisaged the future of their nation. In our digital age we may have lost the art of conversation, yet conversations can be a powerful force in creating the future.

15 pre-Expo events across the world

Women’s World Majlis

52 event-time conversations

30+ participating countries and partners

The Women’s World Majlis – a series of 10 conversations in collaboration with the Women’s Pavilion – explored women’s perspectives and contributions at the heart of each Expo 2020 Theme Week. They welcomed participants including Christiana Figueres, Executive Secretary of the United Nations Framework Convention on Climate Change; Dr Nawal Al Hosany, Permanent Representative of the UAE to the International Renewable Energy Agency (IRENA) and Epsy Campbell Barr, former Vice President of Costa Rica.

Final World Majlis

413,000+ 75+ 420+

2,600+ physical attendees virtual attendees (as of 1 April 2022) hours of conversation participants

On 30 March 2022, Expo 2020 Dubai hosted its final World Majlis in Al Wasl Plaza. Highlighting the impact of resilience, optimism and global collaboration, participants included Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai and His Excellency Dimitri Kerkentzes, Secretary General of the Bureau International des Expositions (BIE).

The Majlis discussed the impact of the positive, can-do attitude, passed down from the UAE’s leadership, that had pervaded Expo 2020 Dubai, as well as its legacy on youth. Participants also expressed hopes of seeing the World Majlis concept continue at Expo 2025 Osaka Kansai.

GLOBAL BEST PRACTICE PROGRAMME

In 2010, the BIE mandated that all future World Expo hosts must include a Best Practice Area (BPA) – a platform to showcase innovative, tangible solutions to some of the world’s greatest challenges.

Expo 2020’s Dubai’s Global Best Practice Programme, launched in 2018 and titled ‘Small Steps, Big Leaps: Solutions for Sustainable Impact’, selected 50 best practice projects from 39 different countries over the course of three cycles. Each of these simple yet impactful interventions supported the Sustainable Development Goals (SDGs) at a local level, and could be replicated, adapted or scaled for enhanced global impact.

As Mission Possible – The Opportunity Pavilion was designed through the lens of the SDGs, it was a natural home for the Best Practice Area, providing a place for practitioners, curious visitors and creative minds to connect, innovate and encourage positive change through knowledge sharing and collaboration.

The solutions on display rotated monthly to align with the Programme for People and Planet’s Theme Weeks, from Climate & Biodiversity in October to Water in March.

For the first two cycles, projects were selected across five focus areas:

Inclusive and sustainable service delivery: A reliable service provision in urban and rural areas, as well as in fluid environments such as informal, nomadic, postdisaster, emergency, and refugee settlements

Livelihoods and enterprise development: Promoting alternative employment and income opportunities, women in the workplace, competitive products and services, and improved market access

Resilient habitats: Better protecting human, economic and natural assets in urban, rural and fluid environments

Social development: Reliable, affordable and appropriate healthcare and education systems and delivery Water, food and energy security: Smarter consumption and resource management to better meet increasing water, food and energy requirements for a growing global population

Cycle One: Initial call

The Global Best Practice Programme’s initial call for proposals ran from December 2018 to June 2019 and saw 1,175 submissions from 141 countries. These were presented to a prestigious international jury, co-chaired by the BIE and the Cambridge Institute for Sustainability Leadership, and a total of 25 projects were selected.

Cycle Two: Untold stories

Under the Global Best Practice Programme’s second cycle, known as ‘Untold Stories’, the team hand-picked a further 20 innovative solutions from regions where the programme had less representation.

Since joining the Global Best Practice Programme, SOIL’s social solution has expanded to nearly double the number of households being served in northern Haiti. Expo 2020 Dubai has provided SOIL with more visibility and a global platform to share the critical work SOIL is doing

SOIL (Haiti)

Cycle Three: COVID-19

In September 2020, in response to the global pandemic, the Global Best Practice Programme launched a call for projects that were specifically aiding communities around the world in preparing, responding to and recovering from COVID-19. Over three months, it received applications from

318 projects in 78 different countries, and selected five, judged under the following focus areas:

• Digitalisation

• Education and Skills Development

• Health and Wellbeing

• Water

• Sanitation and Hygiene

• Protecting Livelihoods

The MPP Initiative supports smallholder farmers in mountain communities through labels that tell the story of their products, creating transparency and trust between producers and consumers, ensuring farmers are fairly compensated and preserving agrobiodiversity and ancient techniques.

To date, 10,000 farmers – of which 6,000 are women – have benefitted from a rise in selling prices of up to 25 per cent and an increase in production of up to 40 per cent.

The initiative is already in place in eight developing countries – Bolivia, Kyrgyzstan, India, Nepal, Mongolia, Panama, Peru and the Philippines – with plans to launch in Guatemala, Lesotho, Papua New Guinea and Rwanda. Goods marketed under the MPP label include stingless bee honey from the Bolivian Andes and pink and purple rice cultivated by farmers in India’s Himalayas.

In Haiti, only 30 per cent of the population has access to improved sanitation and less than one per cent of waste is treated safely, factors that fuelled one of the largest and most virulent cholera epidemics in recent history.

SOIL’s EkoLakay provides cost-effective household sanitation collection services that provides access to safe, dignified sanitation then transforms waste into reusable resources using ecological sanitation. The model produces rich, organic compost as a natural resource for Haiti’s badlydepleted soils, while also creating economic opportunities in some of the country’s most impoverished urban communities.

The Maji Bucket is a simple, low-tech handwashing station designed to ensure safe handwashing practices among rural communities – a critical tool in the fight against COVID-19. Devised by Ghanabased Project Maji, the Maji Bucket is footoperated, eliminating the need for touch and successfully curbing the spread of germs. It is also affordable and made from locally available products, allowing for easy replication and bulk production.

Project Maji encourages communities to assemble their own buckets, and empowers marginalised groups, working, for example, with the Ghana Federation of Disability Organisations to create inclusive employment opportunities.

The EkoLakay Programme SOIL

Project Maji, Maji Bucket

The Mountain Partnership Products (MPP) Initiative

EXPO LIVE

From the very beginning of the Expo 2020 Dubai journey, the UAE’s leadership was committed to accelerating entrepreneurial spirit around the world and supporting projects that would deliver lasting and positive impact. When presenting to the BIE in Paris in 2013 the UAE promised to create a USD 100 million fund that would empower all problem-solvers – from the region and around the world, regardless of their background, resources, or social status.

This fund would be a tangible representation of Expo 2020 Dubai’s theme and purpose of ‘Connecting Minds, Creating the Future’ backing real solutions that supported Expo’s three subthemes of Opportunity, Mobility and Sustainability, and creating a positive social and environmental ripple effect around the world.

The resulting innovation and partnership programme, Expo Live, was officially launched in May 2016 with the ethos that every social innovator – no matter where they are in their journey – deserves access to funding, business guidance and support, to realise their full potential.

Expo Live was set up with the objective to fund, accelerate and promote creative solutions that improve lives while preserving our planet, harnessing the convening power of a World Expo to demonstrate how global innovation and committed people can advance the pace of progress and inspire a more inclusive and prosperous future.

Expo Live symbolises a global gathering of nations dedicated to finding solutions to the pressing challenges of our time and embodies the pledge the UAE has made to the world – to inspire future generations, create positive impact and build a more prosperous future for everyone.

The approach

Expo Live turned its objectives into action through a combination of grant programmes, innovation challenges and knowledgesharing events:

Innovation Impact Grant Programme (IIGP)

providing funding, business support and exposure to innovative solutions that benefit communities or the environment

University Innovation Programme (UIP)

incentivising creative thinking and collaboration between UAE university students to solve problems relevant to the UAE and the region

The Good Place Pavilion

Expo Live’s home at Expo 2020 Dubai, showcasing innovators and outstanding projects that have championed transformation

The core aim of Expo Live was to support novel solutions, reaching across geographies, institutional boundaries, industry clusters, cultures and disciplines and making a distinct effort to reach people in remote areas and those less digitally connected. Expo Live enabled social innovation through four models: enterprises that innovate around a product, a service, a process or one that enables social transformation.

Expo Live’s Global Innovators (GIs) are both social innovators and social enterprises. Size, legal form and geography are irrelevant. Change agents come from everywhere, including individuals working at the grassroots

Selection process

level, frontline workers, ministries, NGOs, for-profit companies, charities or faith-based organisations.

The Expo Live programme followed a threepronged approach focused on methodically supporting novel solutions from every corner of the world, connecting minds that encourage and catalyse innovation locally as well as globally, and inspiring agents of change by showcasing how GIs successfully market social innovations and deliver tangible impact for people and the planet.

Expo’s three subthemes, seen as timeless drivers of progress, were key focus areas.

The selection process was thorough, transparent and independent, spearheaded by a balanced and diverse Evaluation Committee that included individuals from international organisations, private and public sectors and the non-profit sector to ensure the diverse innovations were heard and considered from different standpoints.

Expo Live issued five competitive calls for proposals from May 2016 to August 2020, and projects were also encouraged to apply on an ad hoc basis.

Global Innovators Summit

The Global Innovators Summits were flagship events that gathered grantees from all cohorts to meet and network, share ideas and learn from each other’s experiences and ongoing journeys. Attendees also took advantage of opportunities to engage with many of Expo 2020’s Partners, who offered support and advice throughout the summits. Participants were inspired by the stories and journeys of their fellow Global Innovators, enabling them to identify new opportunities for collaboration and expansion.

Through this, the Expo Live programme has established influential social networks where innovation can flourish – a true manifestation of Expo’s theme and purpose of ‘Connecting Minds, Creating the Future’

Powerful partnerships

Expo Live actively pursued partnerships with experts in innovation and impact, including the United Nations Development Programme (UNDP), Ashoka, Endeavour, Cambridge Centre for Global Equality and USAID.

In August 2020, Expo 2020 Dubai teamed up with the Bill & Melinda Gates Foundation to support grassroots innovators in improving the lives of people living in challenging environments by promoting innovation in global humanitarian and development responses. The Gates Foundation’s Emergency Response Programme helps communities build strong systems to strengthen their ability to build back better in the wake of a crisis and shared expertise, best practices and technical assistance with a specific focus on water, sanitation, health, agriculture and financial inclusion. Learnings from the Expo Live Global Innovators will help the Gates Foundation’s Emergency Response Programme assess how grassroots solutions can be applied elsewhere in the world, spreading optimism for the future and inspiring further action towards the Sustainable Development Goals (SDGs).

Grantees identified under the initiative include PichaEats, a Malaysia-based catering and meal-box service powered by Picha chefs – refugees who create authentic delicacies and cuisines from their homelands; myAgro, which uses cell phone technology to enable smallholder farmers in Mali to set aside funds for the purchase of high-quality agricultural supplies and training; and Seenaryo, which supports life skills and academic achievement for children in refugee and local communities across Lebanon and Jordan.

Under Opportunity, Expo Live unlocks the potential of individuals and communities to shape a better future, with GI's focused on:

• Education

• Employment

• New industries

• Financial capital

• Governance

Innovator snapshot: Invested

InvestEd offers affordable and flexible loan products to students from lowincome households in the Philippines. The Expo Live grant enabled InvestEd to test and further develop its loan products to vulnerable target groups such as young mothers; allowed them to hire nine additional employees over the following 12 months; and catalysed additional funding. Through the network of Global Innovators, InvestEd found a supportive community with whom they have exchanged stories, learned from and increased their resilience.

As the pandemic hit, InvestEd’s newly formulated business became irrelevant within the blink of an eye. With emergency financial aid from Expo Live, InvestEd was able to reconsider what learning in the face of a pandemic would look like and what that would mean for a student’s financial and nonfinancial needs. By doing so – and doing so quickly – InvestEd has been able to grow the organisation to 50 employees and finance more students in 2021 than in the three previous years combined.

Mobility explores the many different ways in which movement can bring the world closer together:

• Transportation

• Travel and exploration

• Personal mobility

• Logistics

• Digital connectivity

Innovator snapshot: Be My Eyes

Be My Eyes is a mobile app, founded in Denmark, which connects blind and low-vision people with sighted volunteers for visual assistance through a live video call, improving their independence and self-reliance.

The business model relies on partnerships and contracts with companies, integrating the service into existing communication channels to accommodate the needs of the company’s low-vision employees, clients, suppliers, and other stakeholders.

Be My Eyes has become a global phenomenon. It attracted 10,000 volunteers within its first 24 hours of operation, and within eight weeks, it had users in 100 countries. It is now the most prominent online platform for the blind and visually impaired, and one of the largest micro-volunteering platforms in the world, aiding in 180 languages.

just loved the idea of being able to pay it forward and help someone who isn’t close or nearby, who you probably will never meet. But you have a chance to be important in their life for a brief moment.

Sustainability reflects a commitment to respecting and living in balance with our planet:

• Natural ecosystems and biodiversity

• Resources

• Sustainable cities and built habitats

• Climate change

• Green growth

Innovator snapshot: Desert Control

Desert Control is a Norway-based climate technology company with a vision to make the earth green again, by stopping and reversing desertification and soil degradation. Its patented product, Liquid Natural Clay (LNC), can turn degraded sand into fertile soil in less than seven hours.

Desert Control’s LNC reduces water consumption up to 50 per cent and increases crop yields up to 62 per cent.

Changing desert to green land also reduces carbon dioxide emissions by between 15 and 25 tonnes per hectare annually.

In April 2021, Desert Control successfully raised approximately USD 23 million in its initial public offering (IPO) on the Oslo Stock Exchange. The private placement attracted significant interest from domestic, Nordic and international investors, focusing on ESG, sustainability, and green innovation. The capital raised will finance the company’s growth plan and commercial rollout in the UAE and the western USA.

Christian Erfurt, co-founder, Be My Eyes

Impact of COVID-19

ProgrammeInnovation (UIP)

Innovator snapshot: Project You University

With Expo Live’s Innovation Grant programme attracting applications from university students as well as global social innovators – and following a collaborative process with UAE’s Knowledge and Human Development Authority (KHDA) as well as universities, faculty members and students across the UAE – Expo Live decided to launch the University Innovation programme (UIP) in September 2017.

A short-cycle, grant-making innovation competition on social impact challenges that were relevant to the UAE and the region, the UIP rewarded innovative and promising conceptual solutions that could be accelerated through the innovation curve, moving from ideation to validation and prototyping. Its primary objective was to change the mindset of young people in the UAE and trigger their interest in social innovation.

Expo Live joined forces with the Sharjah Entrepreneurship Center (Sheraa) to provide a bespoke programme that would empower young innovators with the tools necessary for the next stages of their entrepreneurial journeys. Specifically designed to support UIP grantees, this programme saw innovators mentored by Sheraa›s in-house team of experts, helping them to develop skills and strategies that can be applied across all stages of future growth.

Expo Live has given development grants and exposure to networking opportunities to 46 grantees from 19 universities.

In 2017, students studying Aeronautical Engineering at Emirates Aviation University felt that people skills and real-world learning were not being taught. Their idea – to bridge the gap between schools and the real world via programmes that are relevant, impactful, and experiential – was tested at a fourweek pilot programme at a UAE school, attracting interest from the Ministry of Education. With additional funding from Expo Live they were able to reach 1,000 students from eight schools. Project You now offers individual mentorship and guidance through a robust programme involving schools, national and international strategic organisations, passionate psychologists, and industry leaders – a collaborative platform that facilitates self-discovery and capacitybuilding with the aim of harnessing the best in youth potential.

When the Project You team applied to Expo Live, all they had was an idea on a piece of paper. They are now a registered start-up in the UAE. The team's success just goes to show that there's no such thing as a small idea.

Expo Live launched an Emergency Relief Fund (ERF) in March 2020, aligned with the UAE’s wider response to the global pandemic. As an outcome of this initiative, 15 organisations that faced immediate financial hardship received funds, allowing them to continue making positive change in their communities. The relief fund also sought to support new initiatives proposed by grantees in response to the impact of COVID-19 on their communities.

Grantees that have received ERF assistance include Kenya-based Selina Wamucii, a global sourcing platform for fresh food and agricultural produce from African smallholder farmers.

Fatma Ibrahim, Grant Manager, Expo Live

An inspirational home

During Expo 2020 Dubai, The Good Place by Expo Live pavilion, located in Expo 2020 Dubai’s Opportunity District, shared real Expo Live stories, introduced more than a quarter of a million visitors to extraordinary innovations by ordinary people, and inspired them to join the community.

A human-focused experience, The Good Place was designed by UAE national Ahmad Abdulrahman Bukhash, Founder of Dubai architecture practice Archidentity, and inspired by the traditional Bedouin tent where a pivotal 1968 meeting took place between the late Sheikh Zayed bin Sultan Al Nahyan and the late Sheikh Rashid bin Saeed Al Maktoum. This momentous meeting, which led to the birth of the UAE in 1971 was to achieve a common vision and a sustainable future for their people.

Architecture is about bringing the inside, outside. The Expo Live pavilion is a showcase for exactly that, exemplifying the notion that an idea is not limited by a single box – it is transformative, outreaching and radiant, and can affect all people around it.

The pavilion’s exhibits aimed to touch hearts, hands and minds, leading to action. Through a thoughtfully designed immersive experience, each aspect of the space invited visitors into the stories of Global Innovators, and their journey from idea to reality. The heart section of the pavilion profiled heroes of the community, and their actions taken from a perspective of selfless good. The hands section, themed around a market, showcased the community of Global Innovators and shone the spotlight on countries not regularly in the headlines as sites of innovation. The mind section was the most powerful part, persuading visitors to make a difference. The cumulative effect was a space that made real the dreams of innovators, their journeys and their role as catalysers of change.

Ahmad Abdulrahman Bukhash, Chief Architect and Founder, Archidentity

EXPO LIVE: GLOBAL IMPACT

11,000+ applicants from 184 countries

611,000 people advanced their education and skills

760,000 farmers’ livelihoods improved 36 million hectares of land restored

190,000 tonnes of CO2 offset 160,000+ jobs created

5.8 million people positively impacted worldwide

140 Global Innovators from 76 countries

1.1 million recipients of medical assistance and counselling

6.3 million litres of water saved

Creating a radically better future requires collective action, determination and relentless optimism. Social entrepreneurship is a powerful instrument for positive change – a valuable investment that yields social, economic and environmental return. We are proud of what we have achieved as a programme.

Yousuf Caires, Senior Vice President, Expo Live

INSPIRING THE NEXT GENERATION

The ideas, dreams and voices of youth were always at the core of Expo 2020 Dubai’s planning, design and outcomes, and the knowledge capital developed through Expo 2020 Dubai would not have been complete without the contribution of the young generations.

Expo School Programme

Expo 2020 Dubai was seen as an exceptional opportunity to inspire the next generation and ignite optimism about the world’s future. It was perceived as a unique platform to bring learning to life, taking education beyond textbooks and classrooms and empowering the youth of today to become the leaders of tomorrow.

From as early as 2015, Expo 2020 Dubai began engaging with the educational community, recognising it as critical to the design and planning of a World Expo that would emphasise the value and power of the next generation and the importance of creating future leaders.

The Expo School Programme was created in 2016 to ensure UAE school students played a significant part in Expo 2020 Dubai – before, during and after the event – enabling them to make the most of this once-in-a-lifetime opportunity taking place in their country.

The first ever dedicated programme for students at a World Expo, it encouraged students to engage with Expo 2020 Dubai’s themes and goals and understand the importance of the event for the UAE and the region. It would also spur visitation by offering students a sneak preview of the information and knowledge they could expect to access and contribute to during their visit.

Experiences were carefully designed to encourage young learners to fully engage with and explore the global landscape, with all its opportunities, aspirations and challenges. The scale, level of engagement, and outreach of the Expo School Programme will see it become a significant element of Expo 2020’s long-lasting legacy.

Pre-event preparation

The Expo School Programme presented schools and students with a range of projects and activities to prepare for Expo 2020 both inside and outside the classroom and targeted 1.1 million UAE school students through outreach initiatives prior to Expo 2020 opening, which invited schools and students to explore and engage with Expo 2020 Dubai and offered a unique opportunity to learn about innovation, culture, and global challenges in a more experiential way.

The Expo School Programme also developed a raft of learning resources to support teachers in bringing Expo 2020 to their classrooms and kickstart schools’ preparation ahead of their visit. These resources generated excitement, anticipation and understanding that would ignite their curiosity and help create a more meaningful experience during the event.

Before Expo opened, the Expo School Programme also instigated initiatives that would reach their culmination during the event. Empowering students and providing them with opportunities to showcase their talents and ideas on a global stage, they were also critical for information and engagement around Expo School Programme’s lead event-time project: Expo School Journeys.

SCHOOL ROADSHOWS

50,000+ students from 250+ schools discovered everything from the history of World Expos and innovations to the scale and scope of Expo 2020 Dubai, its role as a platform for innovation, progress, and new ideas, and how schools could get involved in the journey.

SITE FIELD TRIPS

1,500+ students and 180+ school leaders and teachers visited the Expo 2020 construction site and followed its progress from early stages to the opening of the event.

EDUCATOR WORKSHOPS

4,600 educators participated in 45 workshops offering practical tools to engage learners through interactive sessions related to Expo’s theme and subthemes.

ANNUAL SCHOOL LEADERS’ FORUMS

Involved the education community in the journey to Expo 2020, encouraging 2,000+ school leaders and educators to become active ambassadors and make the most of the exciting educational opportunities that Expo offered.

STUDENT WORKSHOPS

16,000+ students explored and engaged with Expo 2020’s main theme and subthemes during half-day workshops at the Visitor Centre.

LEARNING RESOURCES

60 downloadable learning resources designed for educators to curate 45-minute classes on World Expos and Expo 2020’s subthemes, encouraging creativity, innovation, and collaboration. By the end of Expo 2020, the learning resources had been viewed 24,679 times and downloaded 18,645 times.

The programme in full swing

With more than 200 pavilions to explore and countless opportunities to discover and learn something new, various event-time initiatives placed students at the heart of Expo 2020 Dubai as performers, artists, innovators and speakers, as well as visitors.

Expo School Journeys

Through a dedicated free ticket for UAE schools, students gained access to four unique journeys across Expo’s three Districts, as well as various pavilions celebrating the achievements and ambitions of the UAE. Each journey was a perfect combination of learning, fun and inspiration, packed with mesmerising exhibits, arts, culture, science, technology, innovation, wonder and opportunities for play. Aligned with diverse school curricula in the UAE and conducted in both English and Arabic, they were a unique chance for students to interact with tangible examples of concepts they had previously only experienced in the classroom:

1,003,747 students

1,101 schools

561 private 540 public

LEGACY OF THE UAE

An opportunity to discover the vibrant culture and ambitious future driven by the vision

SUSTAINABLE PLANET

Students explored how the environmental choices they make today can affect the world tomorrow

UNIVERSE IN MOTION

Travel through time and space to discover human progress through physical and digital realms

WORLD OF OPPORTUNITIES

How students’ individual actions impact the world and how they can become positive agents of change

Expo Young Innovators

Designed to inspire the next generation of problem-solvers and critical thinkers to dream of a brighter future, for themselves and others around them, the Expo Young Innovators initiative challenged school students from across the UAE to take a closer look at their family, community and the world to find creative solutions to challenges across four categories:

• Future Mobility

• Smart Health

• Work & Play

• The Planet

Selected ideas were brought to life in an exhibition of animations and 3D printed innovations at Terra – The Sustainability Pavilion. The exhibit – which included an alarm to keep dolphins at a safe distance from fishing nets, a device to help parents decrypt baby talk and a solar-powered plant grower – was a true celebration of young people and the outstanding ideas they have the power to produce.

Many schools continue to use the teacher’s toolkit and adopt the process within their own classrooms, encouraging students to keep developing their own innovations.

6,200 submissions 298 projects exhibited 384 schools

Next Gen World Majlis

Part of the World Majlis Programme, the Next Gen World Majlis provided high school students with a platform to share and discuss their views on some of the most pressing challenges facing the world today. The ideas and questions that emerged from these conversations enriched the content of the World Majlis before and during Expo 2020 Dubai.

Pre-event, four Next Gen World Majlis sessions were held and students shortlisted to take part in event-time global conversations on subjects that matter to all humanity, joining enriching and inspiring conversations about people, planet, technology and cities, and sharing their unique perspectives with their peers and a wide audience of educators and professionals.

2020 Young Stars

Expo 2020 Young Stars offered students the opportunity to showcase their unique talents at Al Wasl Plaza through a series of 15- to 20-minute performances. Thousands of students from across the UAE celebrated their unique vision of Expo 2020 Dubai through dance, music and songs, with students involved in the entire creative process from writing, designing and choreographing their performances to designing costumes and creating props. From musicals to puppetry, orchestras to circus acts, Expo 2020 Young Stars truly captured the attention and imagination of audiences at Expo 2020 Dubai.

3,757 students

65 schools

9 sessions 69 schools 128 students

Expo

The World Majlis is a great way for us to connect with our peers and enhance cooperation as we truly listen to each other and debate important issues.

Alya Al Hammadi, Grade 12 student, Next Gen World Majlis participant

Inspired by the Expo-commissioned Al Wasl Opera [see Chapter 7], this education and outreach programme aimed to make opera more accessible to students and celebrated the young and talented voices of the UAE through a series of 30-minute choral journeys, with performances on the Jubilee Stage accompanied by the 30-member SharQ orchestra.

14 schools 580 students

Atelier 2020

The Atelier 2020 series, another Al Wasl Opera-linked programme, offered top-class qualifications, creating opportunities for the UAE’s youth to embark on behind-the-scenes careers in the theatre and movie industry.

Three Atelier 2020 courses, run by the Dubaibased London College of Make-up, focused on special effects, theatre and stage, and fashion and media make-up, while DIDI’s costume design for theatre courses formed part of the DIDI Bachelor of Design.

Expo School Discoveries

Schools across the region were invited to compete against each other through a series of fun and exciting inter-school competitions powered by an online platform that developed a range of resources about World Expos, Expo 2020 and its subthemes. The platform also provided educators with access to a range of interactive online resources for use during event-time in the classroom.

8,040 students

99 schools

If a student's visit to Expo 2020 Dubai sparks an idea or an interest in pursuing a certain path, then we have fulfilled our mission and participated in inspiring the leaders of tomorrow – and for us, that’s the greatest achievement of all.

1,003,747 total visits

First curated school programme in a World Expo

Highest number of student visits to any UAE event

1,101 schools 21,700 students visited on busiest day 100 days of school operations

85,000 hours of staff training

850+ dedicated tour guides

6 addressed curricula

30,000+ buses

460,000 school lunchboxes

Nasheed Al Wasl

Dalia El Menhall, Senior Manager, Expo School Programme

Impact of COVID-19

Like schools and students across the world, the UAE’s educational community was affected by the pandemic, having to adjust to remote learning overnight. The Expo School Programme followed Expo 2020 Dubai’s health and safety protocols and immediately put student workshops and visits to the Visitor Centre on hold. It developed online workshops and forums aligned to Expo’s theme and subthemes, making them readily and freely available on the programme’s website, as well as virtual journeys to be utilised before and during schools’ visits to Expo 2020.

In addition, the programme designed virtual initiatives to enhance engagement with students and teachers, including holding the 2021 School Leaders’ Forum online, virtual teacher workshops and coordinator sessions, and an online ‘Summer Explorers’ camp for children between ages 7-16 that, over the summers of 2020 and 2021, welcomed 3,000+ children to fun and educational virtual workshops during lockdown and school holidays.

Free tickets

As a gesture of support following the challenges of the pandemic and to ensure all students had the opportunity to visit Expo 2020, the Expo School Programme made school tickets free of charge.

A lesson in collaboration

Throughout, the Expo School Programme worked closely with the UAE’s leading educational authorities – including Emirates Schools Establishment (ESE), Knowledge and Human Development Authority (KHDA), Abu Dhabi Department of Education and Knowledge (ADEK) and Sharjah Private Education Authority (SPEA). These authorities were invited to the Expo 2020 Pavilions Premiere [see Chapter 5] and participated in two further test events prior to Expo opening. In addition, the Expo School Programme kept in regular contact with the education community through direct emailers, monthly newsletters and daily social media posts – in both English and Arabic – sharing the latest updates on face-to-face learning, health and safety measures and school trips, and ensuring communication remained timely and transparent.

SCHOOL VISITS IN NUMBERS

Our aim was to build long-lasting relationships that would support Expo 2020 Dubai’s legacy and carry it forward. We wanted to look back on this journey and feel that we all came together with parents, educators and educational authorities – and that together, we empowered and inspired students to create a better world.

Alya Al Ali, Vice President, Expo School Programme

Virtual journeys

To share the Expo 2020 Dubai experience with schoolchildren around the world, the Expo School Programme team collaborated with leading developers and creative studios to design a range of mixed-media journeys that catered to different age groups, offering a new way to play, learn and engage with the world of Expo 2020 Dubai. Packed with memorable and meaningful experiences, these virtual journeys supported teachers and parents and increased excitement ahead of the children's upcoming visit.

Expo Adventures: Children up to nine years could join the guardians of the different pavilions on an interactive quest filled with amazing facts, animated stories and plenty of games they could play on their own devices.

Expo 2020 Minecraft Education Edition: Young learners and gamers aged 10+ were invited to explore unique online classroom experiences, which included a full re-creation of more than 200 pavilions, interactive games and educational material about Expo 2020’s participants and themes. Users also had the option of putting their creative skills to the test to build a wonderful world of their own.

VirtualExpoDubai.com: For older kids and teenagers, VirtualExpoDubai.com offered the opportunity to watch the Expo 2020 site come to life from their mobile or desktop browser. They were invited to look inside Expo 2020’s different pavilions and access relevant events, performances and ceremonies as well as the latest Expo podcasts, talks, audio guides, and 360 virtual tours.

By the end of Expo 2020, Expo School Programme virtual platforms had received

8.6 million visits

71 countries

Handing the baton to the next generation

The impact of youth – and their future leadership roles – received full recognition as students from across the UAE’s seven emirates took their place as guests of honour at Expo 2020 Dubai’s spectacular Closing Ceremony on 31 March 2022 [see Chapter 7].

Recognising that young learners of today will take the legacy of Expo 2020 forward, the ceremony put the focus firmly on the next generation as the UAE looked to the next 50 years having celebrated its Golden Jubilee during Expo 2020 Dubai.

It was the ultimate celebration of the engagement and inspiration that the Expo School Programme had set out to achieve, an opportunity to inspire young students one last time, ensuring that they carry the memories and the legacy of Expo 2020 forward towards a brighter, better future.

Expo Education Programme

The Expo Education Programme mirrored the hugely successful Expo School Programme and offered university students the opportunity to enrich their learning, broaden their horizons and indulge their curiosity through a series of five curated learning journeys:

• Sustainability: how communities, cities, organisations and countries are partnering with the planet to restore the Earth’s natural balance

• Innovation & Technology: experience technologies that will help us live more sustainable lives, change the future of transportation and revolutionise the way economies function

• Business & Entrepreneurship: how growing environmental awareness is changing the way corporate leaders define the bottom line and how industries manufacture products

• Engineering & Construction: discover innovations that are already transforming how cities are engineered and constructed

• Arts, Architecture & Design: experience signature buildings designed by Santiago Calatrava, Grimshaw Architects and Foster + Partners, and discover how pre-eminent artists, designers and architects find inspiration for their creative practices

The journeys focused on key disciplines and were designed in consultation with university faculties, students and industry experts to ensure a strong immersive learning beyond the classroom, cultural immersion through exposure and an opportunity to connect with global peers and industry experts.

Each tour was offered as part of a three-day package that included free entry to Expo 2020 Dubai; a programme facilitator for

each group of students; 30 per cent discount on selected F&B outlets and an e-certificate of participation for all visiting students who completed the programme.

The tours were enhanced through the successful engagement with universities, including dedicated University Coordinators and Student Champions who acted as Expo 2020 Dubai ambassadors and took part in familiarisation visits, forums and webinars. In

addition, Expo 2020 Dubai Partners, including SAP, Accenture and DP World, hosted the highly interactive the Partner Webinar Series for university students, centred around the Future of Education and Work.

56 domestic universities

22

international universities

Apprenticeship Programme

Ensuring UAE citizens and residents – in particular the next generation of leaders and innovators – played a central role in delivering Expo 2020 Dubai was crucial to spurring sustainable growth and ensuring the nation’s future success.

In 2016, Expo 2020 Dubai began contributing to the development of youth in the UAE with the launch of the nine-month Apprenticeship Programme. Aligned with the UAE Government's Youth Empowerment Strategy, the programme empowered young people by enabling them to learn directly from industry experts leading the delivery of Expo 2020 Dubai, equipping them with the skills and experience that would support their employability across a wide range of sectors.

Initially open to UAE-based graduates from any nationality under the age of 28, subsequent cycles in 2018 and 2019 focused on UAE Nationals and were integrated into the Tumoohi scheme, run by JAFZA (Jebel Ali Free Zone Authority), to create a new programme that would significantly impact unemployed Emirati youth. Many apprentices went on to accept full-time jobs with Expo 2020 Dubai.

47 apprentices selected 5,400 applications

The nine months of training, as well as the practical application, is more like what people would usually take five or 10 years to develop in their career. I came out of this internship apprenticeship programme, fully ready to face the world.

Rahul Binyani, Project Manager, Overlay and former apprentice

A COMMITMENT TO SMEs

Small and Medium Enterprises (SMEs) are a significant economic driver globally –contributing to Gross Domestic Product (GDP) and job creation and thriving on creativity and innovation. This is particularly true in the UAE, where SMEs play a central role in the UAE’s drive towards a flourishing private sector and diversified economy, contributing more than 53 per cent of nonoil GDP in 2021, representing 94 per cent of all companies and providing jobs for more than 86 per cent of the country’s private sector workforce.

As a result, SME empowerment is a strategic priority for the UAE Government, and for governments across the world. From the outset, Expo 2020 Dubai was aligned with these efforts and sought to act as an enabler for SMEs by maximising their integration into the Expo supply chain. This included a range of engaging events that encouraged knowledge sharing and the formation of new partnerships across a range of industries, including the BusinessConnect series, highlighting upcoming business opportunities by sector, and the Meet the Buyer series, connecting SMEs with procurement professionals and enabling them to directly promote their product and services.

Fostering long-term growth

In August 2016, Expo 2020 Dubai announced a commitment to award at least 20 per cent of all direct and indirect spend to SMEs. Shortly after Expo concluded in March 2022, it was revealed that AED 6.8 billion (USD 1.8 billion) of contracts had been awarded to the sector, representing more than a quarter of all Expo 2020 Dubai contracts in terms of value – one of the largest percentages awarded to SMEs for mega events.

The integration of SMEs into the delivery of what has been a truly exceptional World Expo will be an important part of Expo’s legacy for the UAE and wider region, stimulating employment, strengthening existing industries, enhancing SME competitiveness and ultimately contributing to sustainable economic growth.

In total, of the 3,245 suppliers awarded Expo 2020 Dubai contracts, 66 per cent were SMEs, with 64 per cent of these comprising domestic SMEs. As a result, Expo 2020 topped the Government Procurement Programme in 2021. Overall, suppliers from outside the UAE were sourced from 94 countries, indicative of the World Expo's global reach and impact.

The Expo procurement process itself was based on three principles: Simplicity, Transparency and Inclusivity, enabling anyone, anywhere, to tender as easily and

competitively as possible. This included 25 per cent advanced payment for services and 50 per cent for goods/materials for SMEs, as well as contracts that were free of legalese and no requirements for tender bonds or an advanced payment guarantee. SMEs registered to do business with Expo 2020 were also able sign up for a preferential banking package from Expo’s Official Banking Partner, Emirates NBD, allowing access to low minimum balance requirements and competitive pricing on working capital, trade finance, foreign exchange and commercial loans.

Women entrepreneurs

Mastercard teamed up with the 20,000+-member Female Fusion, the Middle East’s largest network for women-owned businesses, to unlock opportunities for women entrepreneurs at Expo 2020 through a series of onground and virtual workshops.

Mukhtar Safi, Chief Financial Officer and Deputy CEO, Expo 2020 Dubai

Setting new benchmarks in the field of procurement

Together with SAP, its Innovative Enterprise Software Partner, Expo 2020 launched SAP Ariba, a unified digital procurement payment platform, which digitised and automated the Expo procurement process and set new benchmarks for projects of this scale in the region.

The platform offered a complete endto-end system created to enhance transparency and efficiency across the event’s global supply chain. It provided registered companies with a clear, efficient process – from tendering to receiving payments and signing contracts, as well as submitting invoices and tracking payments in real-time.

In 2018, Expo 2020 became the first World Expo and only the second ever mega-event to secure a Procurement Excellence award from the highly respected Chartered Institute of Procurement and Supply (CIPS) organisation, a global body that works with organisations involved in procurement and supply chain management. Expo 2020 was also awarded in multiple categories at the 2021 CIPS Middle East Awards, being named overall winner and procurement team of the year.

Official licensees

The Expo 2020 Dubai Merchandising and Licensing programme [see Chapter 7] included a number of products produced by UAE-based entrepreneurs and SMEs, another example of how Expo 2020 Dubai supported this sector and stimulated the local economy. Many of the items also reflected the talent and artisanship and celebrated the cultural heritage of the UAE, further enhancing Expo’s support for the creative economy.

Official Licensees were given the opportunity to reach millions of visitors from all over the world, with products on sale before, during and after the event itself, at key locations including at Dubai Duty Free, in supermarkets, across the Expo site and on Expo’s official Amazon retail store, enabling many licensees to establish an online presence for the first time.

Boosting revenue and relationships

The success of Expo 2020 Dubai is more than any of us could have hoped for. It has been a huge confidence builder for those of us living here and for individuals considering the UAE as a destination for themselves or their businesses. We couldn’t be prouder of our adopted country.

It has been an honour for us to be associated with a global event like Expo 2020 Dubai. Over the course of six months, we managed to change the mindset that cars can’t be kept spotlessly clean without the use of water. Our workforce has quadrupled thanks to Expo 2020 Dubai, and our brand equity has risen several notches with visible respect and recognition.

The brand value of being associated with Expo 2020 Dubai has been invaluable. Through the numerous Expo 2020 Dubai retail points, we had visitors from around the world try our Expo 2020 Dubai bars and take them back home to their loved ones.

Yousuf Saleem, CEO, The Dates Bar Company

Elizabeth

owner of waterless car-wash service Green Shine, which saved 2.4 million litres of water in the cleaning of 12,000 cars at Expo 2020 Dubai.

Kuruvilla,

Guy Dawson, Managing Director, Oryx Door Systems LLC, which installed the sliding doors at the foot of the Alif –The Mobility Pavilion

AN EXPO FOR ALL 7

AN EXPO FOR ALL

Encompassing the sum of all outdoor spaces, the Public Realm was conceptualised as one of Expo’s largest exhibition spaces. Both comfortable and stimulating, every sensory touchpoint was designed to serve as a constant reminder of Expo 2020 and that moment in time, while also reflecting the culture and heritage of the region.

Expo 2020 Dubai used the language of art, culture and creativity in an emotional and engaging way to connect with people and expand on the universal themes of Expo 2020. It also celebrated the UAE's creative talent and cultural heritage, as well as its emergence as a burgeoning regional hub for the creative economy.

Within the site’s flagship pavilions and attractions, visitors enjoyed an array of multi-sensory, immersive experiences. From engaging exhibits to inspiring performances and exciting opportunities for interaction, these experiences brought the themes and values of Expo 2020 to life for visitors of all ages and interests.

From sustainable on-site transport options to smart queueing to provisions for those with additional needs, Expo 2020 sought to deliver a smooth, seamless and efficient experience for everyone, covering the ‘brilliant basics’ and bringing ‘moments of magic’ to every visitor.

Expo 2020’s rich and varied events and entertainment programme was key in drawing a diverse demographic to the site and virtual platform each and every day. Guided by a spirit of openness, diversity and collaboration, the calendar included entertainment from every corner of the world, from globally renowned headline talent to emerging artists and schoolchildren.

With more than 50 global cuisines served at 200-plus outlets, Expo’s expansive food and beverage offering was designed to suit every palate and budget. A true celebration of global culture, Expo 2020 saw renowned local eateries join award-winning chefs from around the world to offer visitors everything from street bites to gourmet delights and sustainable dining.

VISITOR EXPERIENCE ON SITE

The Public Realm

A hive of pulsating energy and excitement from the moment the gates opened at 1000 GST on 1 October 2021, through to the final closure at 0300 GST on 1 April 2022, Expo 2020 Dubai revealed a whole new, immersive world for people of all ages and interests. Offering the guarantee of something new and surprising every single day, Expo 2020 proved to be a magical place that merged the fantasy of a vivid imagination with the reality of a world that needs everyone’s help.

At the forefront of all planning was a commitment to an exceptional visitor experience that preserved the intent and objectives of hosting Expo 2020, while also encouraging repeat visitation. This involved considering the needs and expectations of all guest groups, striving to create a welcoming and memorable sense of place by including everything from ‘brilliant basics’ to ‘moments of magic’.

For many previous World Expos, the heroes were the architecturally astounding country pavilions, and the innovative content they

housed. While Expo 2020 Dubai was no different in this respect, from the outset it was also determined that the Public Realm – the sum of the outdoor spaces between buildings – should match these qualities.

With this in mind, the Public Realm was conceptualised as one of Expo’s largest exhibition spaces, and the ‘glue’ that connected the whole site and experience together.

Encompassing more than six kilometres, the Public Realm was both comfortable and stimulating; it delighted while it educated; it provided spaces for rest and activity and it was a place that encouraged social interaction.

Every single sensory touchpoint – from the music that visitors heard, to the signage they saw and the aromas they smelled – was designed as a constant reminder of Expo 2020 and that moment in time. If the heart of the Expo beat in Al Wasl Plaza, the pulse radiated out across the Public Realm.

District personalities

Opportunity: Optimism, Joy, Collaboration

Central themes included innovation, potential and human betterment, with events, activities and performances exploring the extent of human possibility, empowerment and what humanity, at its best, can achieve.

Symbol: Sun Mobility: Connection, Exchange, Movement

Focused on energy, speed and motion, with Dubai as a locus for the world’s dialogue and trade, this is where surprising crosscultural connections were made, with events and performances that emphasised movement, digital technologies and new methods of exchange.

Symbol: Sea

Ghaf Avenue

The circulation routes, walking pathways and spaces between buildings were where visitors spent much of their time, absorbing the spirit of the site and seeking both respite and recreation. Brimming with symbolism of the district in which they sat – from the design of shade structures made from natural materials, patterned pavements and whimsical drinking fountains, to a landscape filled with date palms, Arabian gums, wadi figs and jasmine and acacia trees. These were meeting spaces, spaces of exchange and interaction and a fusion of cultures, festivities and fun.

Culture Spine and Nature Spine

The Culture Spine and Nature Spine separated the three Thematic Districts. The Culture Spine entwined history, landscape and the arts and celebrated the falcon and the horse – iconic animals that speak to the culture and history of the region, connecting Al Forsan (a reference to horsemanship) to the Al Ghayath Trail (named after one of the UAE’s most famous falcons).

Particularly appealing to families and youth, the Nature Spine, embodied by Jubilee Park, was populated with green spaces and was inspired by the palm trees and seasonal rivers (wadis) that shape and give character to the UAE’s landscape.

Landscaping

The native Ghaf tree – the national tree of the UAE – has long played an important role in the history and traditions of the country, and was planted around the inner loop of Ghaf Avenue to create a pedestrian-friendly, green artery. Providing shade and respite from the urban environment, this continuous curtain opened at the entrance to the parks, creating a strong visual connection to these green spaces.

Across the site, planting reflected the personality of each District while highlighting the variety of species native to the region. The reference for the Opportunity District was the light, heat, and vastness of the desert and featured date palms, reflecting a precious desert oasis.

‘Exploration’ and the introduction of new species to the region as land and sea trade routes developed influenced landscaping within the Mobility District, which included palm groves, spices and the more recently introduced ornamental trees.

Sustainability: Curiosity, Wonder, Fun

Exploring the balance between what we take from the earth and what we give back, entertainment and programming probed both the power and fragility of the natural world, with the social moral of this district communicated through a sense of curiosity, wonder and fun.

Symbol: Earth

GHAFAVENUE&CIRCULATIONS FUSIONOFCULTURES

Meanwhile, the Sustainability District showcased the incredible adaptability and growth of vegetation in environments as extreme as the UAE. Acacia trees and shrubs represented the mountains; fruit trees and date palms reflected oases, while species that tolerate salinity echoed the coast, and wadi figs and broom brush recalled the ravines of the wadi landscape.

The Call to Prayer

The Call to Prayer (Athan) across the Public Realm was an immersive experience for all, and included both audio and visual elements. The programme began with 30 seconds of silence while screens displayed information about prayer times across the site.

Echoing the sound of neighbourhoods in old Dubai, the Athan was staggered slightly between Al Wasl and the rest of the Public Realm, giving visitors the impression of multiple voices calling at once. Even today, in many areas throughout the UAE you will hear a similar echoing of the call to prayer from different mosques in the same vicinity.

Throughout the three-minute Call to Prayer, performed by renowned muezzins from across the emirates and recorded by Expo especially for this programme, screens displayed a montage of time-lapse sequences of mosques from around the UAE, followed by another 30 seconds of silence before regular Expo programming continued.

Soundscape

A unique contribution to the Expo 2020 experience was the creation of the uplifting Expo song, an inspirational tribute to the themes of Expo 2020, and wonderfully adaptable in its instrumentation, making it suited to different locations and events.

[See Chapter 5].

Much more than Expo’s theme song, This Is Our Time’ welcomed visitors each day at the opening of the portals and provided the foundation for all the soundscapes, becoming the event’s instantly recognisable sonic signature. These sounds of Expo 2020 were a unique, engaging way to permeate spaces across the site, giving them depth, vibrancy and emotions, with multiple soundscapes suited to specific environment and occasions.

The Expo 2020 sonic brand included a range of audio assets:

• Sonic ‘logo’ – variable soundscapes which responded to the thematic location in which they were used, including the layering of ambient sounds drawn from nature, designed to support the visual look and feel of the separate zones

• Sonic music tracks – the Expo Song, plus remixes and arrangements

• Voiceover – featuring a female Emirati storyteller as the ‘voice of Expo’, delivering messages in both English and Arabic, from generic welcome messages, to operational updates and health and safety information

Expo 2020 as an event also featured 600 different background music tracks, 110 soundscapes that varied according to Theme Weeks and major events, and 1,100 Public Address and Voice Alarm system (PAVA) messages.

Signage and wayfinding

Signage and wayfinding served as a critical tool in helping visitors navigate the vast site and included both static and digital elements, providing real-time updates and enabling visitors to make informed decisions and optimise their time at the Expo.

Reflecting cultural traditions and artisanal crafts, signage design was inspired by the UNESCO-protected Emirati craft of Al Sadu a traditional form of weaving practised by Bedouins in rural communities of the UAE.

The graphic design for the signage also drew on local knowledge, creating a concept that blended recognised pictograms with calligraphic Arabic letterforms. These unique symbols were used throughout the signage system to speak an international visual language to Expo 2020’s wide range of visitors.

Digitally, more than 80 onsite screens of varying sizes and specifications displayed content relating to concerts, events, promotions, holidays, and each of the National and Honour Days, as well as any operational changes.

Public Art Programme

Positioned thoughtfully throughout the site and a reflection of Expo’s subthemes, the Public Art Programme featured 11 contemporary artworks – thoughtprovoking pieces that invited visitors to consider their place and role in the world.

Each work formed a response to the Expo themes, and was intended to start conversations and encourage dialogue. For example, Yinka Shonibare’s Wind Sculpture, a huge sail-like structure covered with intricate Indonesian patterns, is a metaphor for a multi-layered, multicultural society such as the UAE; Olafur Eliasson’s Presence of Absence is a statement on the climate crisis, while Monira Al Qadiri’s Chimera reflects on the region’s past and future economic, social and environmental relationship with oil.

Among Expo 2020 Dubai’s top visitor attractions, the pieces attracted specialist art tours during the event, from creative entities such as Art Dubai, Abu Dhabi Art, and Guggenheim Museum, as well as art enthusiasts. Permanent structures, they will stay for future visitors to the site to enjoy and experience, becoming important legacy assets and iconic features on Dubai’s creative landscape.

Wind Sculpture III – Yinka Shonibare

– Khalil Rabah

Chimera – Monira Al Qadiri

Garden – Hamra Abbas Pillow Fort – Afra Al Dhaheri

The Presence of Absence – Olafur Eliasson

Planetarium – Haegue Yang

Terhal – Abdullah Al Saadi

Distorted Familiarities – Asma Belhamar

The Plinth - Shaikha Al Mazrou

One Day on Two Orbits – Nadia Kaabi-Linke

Beacons of Al Wasl

Adorning the circumference of Al Wasl Plaza, 42 bronze medallions set into the floor told the stories of the ideas, achievements, people and places that are part of the UAE’s success and continued development. One metre in diameter, each beacon included an illustration and text, in both Arabic and English, that connected in some way to the vision and themes of Expo 2020. Significantly, the 42 medallions mark the number of years from the unification of the UAE in 1971 to when the nation was awarded the Expo in 2013.

Sabeel fountains

The 39 eye-catching drinking fountains located across the site – contemporary artistic interpretations of the traditional Emirati drinking fountain known as the sabeel’ – highlighted Emirati hospitality and generosity, enabling visitors to quench their thirst. They also carried a strong sustainability message by encouraging visitors to refill their own water bottles, and operated using hands-free sensor taps in a reflection of Expo’s commitment to health and hygiene.

Designed in collaboration with regional artists and designers, through a partnership with Art Jameel, Water in the Green combines robust materials with plants, while Nahel features motifs of humankind, nature and technology connecting in harmony, illustrating the linkage between all three Expo 2020’s subthemes. In addition, two contemporary artists created larger drinking fountains, known as Artistic Fountains: Letter to Water is a love letter to the precious resource, while The Well resembles a stone well.

Majlis structures

The majlis, which literally means ‘sitting place,’ is a traditional gathering space with deep significance to Arab culture. Building on this tradition, the majlis structures at Expo 2020 were conceived as individual welcoming lobbies, as well as areas for resting, chatting, eating, waiting or playing. The woven façades and roofs offered shade and seclusion, with textures and colours reflecting those found in natural landscapes.

Each also contained a creatively designed ‘poster’, prompting conversations and ideas about the content and stories being told across Expo 2020.

Sameem – Story of Our Culture

Named from the Arabic word meaning ‘innermost’, Sameem was an open-air pavilion that took visitors on a journey through time, from the past to the future. It invited them to enter the traditional homes of the mountains, desert and coast and start a conversation with an artisan, a potter, and a boat-builder; sit with a henna artist; learn about the many species of dates; and understand how tradition is inevitably tied to the future.

The Desert Farm

Making the most of three of the UAE’s abundant natural resources – the sun, the sea and the sand – the Desert Farm was a model farming solution that addressed the challenge of food security amid increasing desertification. Visitors learned how raising tilapia, a fish that can survive in hot, salty water, can benefit crops, and discovered tasty desert superhero plants such as salicornia (sea beans) and quinoa, which both thrive on saltwater.

Peace Memorial

Located next to the UAE Pavilion, the Peace Memorial honoured the brave Emiratis who gave their lives to bring peace and stability to the world. The memorial's columns symbolise strength in sacrifice and embody defence and protection. The gap between the memorial's two walls left space for visitors to close the circle – symbolically connecting the walls and building the nation. Sections of the walls were also inlayed with delicate pieces of mother-of-pearl, sourced by local fishermen, to represent the eternal light of the heroes it honours.

Sameem – Story of Our Culture Beacons of Al Wasl

Sabeel fountains

Majlis structures

The Desert Farm

Peace Memorial

Calligraphy benches

As an artful means of communication, calligraphy holds an important place in the history of Arab culture dating to the sixth century. The calligraphy benches, designed by Asif Khan in collaboration with Arabic type designer and typographer Lara Captan and placed across the Public Realm, offered a place to stop and contemplate. The benches formed words that had been crowdsourced via Expo 2020’s social media users, who were asked to select words that they felt best represented Expo and the cherished values of the UAE. They stand as a modernday reminder to the world of the value of this beloved form of visual art from the past.

MENASA, the Emirati Design Platform

With MENASA, the Emirati design platform, Expo 2020 Dubai developed a dedicated programme to nurture and then showcase new contemporary objects created through the fusion of product designers from the UAE and around the world.

A range of original creations emerged from a melting pot of creative minds and hands from across the planet, revelling in collaboration and merging materials and processes with design and innovation. In one collaboration, UAE designers worked with their counterparts in Rwanda to produce a piece that uses Rwandan beads to depict UAE wildlife, and in another, haute couture garments were fashioned by international designers using traditional Emirati embroidery techniques.

Three distinct collections were presented, enabling the programme to welcome a diverse audience and offer a variety of products with a range of price points.

Craft Stories: A series of seven unique design collaborations showcasing bespoke design pieces and telling stories of today’s UAE through a selection of crafts and traditional practices.

UAE Designer Collections: Exclusive collections from more than 40 designers, ranging from jewellery and homeware to fashion accessories and art pieces.

Lifestyle Products: A wide range of designs inspired by Craft Stories and customised on products such as notebooks, greetings cards, posters, coffee cups and tote bags.

In addition, a series of 26 mini documentaries, shot on location around the UAE, were exhibited alongside the design collections, drawing visitors further into the intimate worlds of the artisans and their crafts and traditions, including clay, safeefa (palm frond weaving), talli (embroidery), sadu (bedouin weaving), gargour making (wire-crafted fish traps), pearl diving and coffee making.

Merging artisanal skills with innovation and technology, the programme sparked a new appreciation for Emirati crafts as a contemporary and living expression of Emirati cultural identity.

Hammour House

Bridging art, culture and engagement, Hammour House was a community-led project that welcomed diverse participants, from fishermen and scientists to artists and schoolchildren, to create and exhibit a number of visually striking and emotionally inspiring art installations.

These included a vibrant tapestry depicting marine life, created by school students using batik technique and sustainable dyes. It also featured the Hammour Fish, a sculpture made from fishing nets lost or abandoned at sea, known as ghost nets, by Australian artist Sue Ryan.

Raising awareness of endangered coral ecosystems, which are home to the local hammour species, this popular programme included film screenings, talks and almost 200 hands-on workshops including knitting, painting and music. Visitors also contributed to an ever-growing coral reef sculpture, made from recycled and sustainable materials, which will find a permanent home at Terra – The Sustainability Pavilion.

The message that there is hope, and that each and every one of us can do something to create a better future for our planet, lives on.

Ahmed Al Enezi, Senior Manager, Arts & Culture

Site-wide mascot activations

Massively popular and much-loved, robot Opti cruised around Expo during the event, carrying out the crucial task of greeting and entertaining visitors of all ages. The brainchild of Expo’s Official Robotics Partner Terminus – which deployed 152 programmable robots supported by cuttingedge Artificial Intelligence of Things (AIoT) solutions across the event – one-metretall Opti was capable of standing upright for nearly 24 hours, could move freely in all directions and was equipped with an 18-degree backward angle to enable easy interaction with people.

Magical mascot shows, featuring siblings Rashid and Latifa, welcomed families to join in singalongs, dance-offs and theatrical productions that shared a special message of uniting to overcome adversity, and the role each of us can play in making that possible. These included an immersive show at Al Wasl that invited children to help Rashid and Latifa battle their evil arch-nemesis Mr Scrap; interactive booths where visitors could create their own avatar to be projected onto Al Wasl’s canvas; and ‘Mr Scrap’s Scrapyard Idol’ – a daily music, dance and story show at Dubai Millennium Amphitheatre.

Mascot-inspired play areas delighted younger visitors, with Rashid’s Playground in Jubilee Park an ocean-themed adventure featuring sharks on springs, whale slides, ocean liners and an interactive 3D maze modelled on a humpback whale. Meanwhile, Al Forsan Park, with its interlaced network of paths, offered a rich mosaic of opportunities for cultural interaction and recreation, and included Latifa’s Adventures in Space City, where kids could bounce over nets in the ‘zero-gravity’ chamber, leap into orbit around swings and hop aboard a replica of the UAE’s Hope Probe.

For more on Expo's mascots, see Chapter 5.

Visitor services

Onsite transport

The Expo Explorer was designed as an entertaining, sustainable ride, taking visitors around the key locations and accompanied by an Expo host who relayed passengers with inside stories of the star venues.

The imaginatively designed, highly visible trains – painted the vibrant yellow of the Expo 2020 brand – came in multiple train types including Air Pod, Locomotive and the world's first compressed Air Train, and proved to be a favourite amongst families and schoolchildren.

Electric bicycles by vehicle-for-hire company Careem were available to rent onsite through the Careem mobile app, with 18 bike stations across the site. Some bikes came equipped with child safety seats, making them a great way for families with young children to explore Expo.

Baby strollers and standard and electric wheelchairs were also available for hire at the entrances and at Visitor Centres, with electric wheelchair chargers available across the site.

A number of white golf buggies, operated by trained drivers, also shuttled visitors around the site. The paid service was bookable for entire families or individuals depending on the size of the cart.

Visitor Centres

Seven Visitor Centres were located across Expo 2020 offering information services and assistance as well as a range of amenities, from charging stations and stroller and wheelchair rental, to Quiet Rooms (see Accessibility section on next page) and lost and found – all under one roof.

The restrooms throughout the site were also an opportunity for Expo 2020 to impart wisdom through its ‘water wise’ messaging, informing visitors about water scarcity and sanitation challenges. In the Opportunity District, the messaging was all about gender inclusion and innovation; in the Mobility District it focused on technology; while the Sustainability District focused on conservation and resource management.

Stay at the heart of Expo

The Rove Expo 2020 hotel – the only onsite hotel – launched on 1 October 2021 and is located at the centre of the action, right next to Al Wasl Plaza. The stylish hotel features 312 rooms and 19 suites, as well as a rooftop swimming pool overlooking Al Wasl. Part of Expo’s legacy, it remains at Expo City Dubai.

Accessibility

Emphasising Expo’s commitment to inclusion, accessibility was woven into the fibre of the entire site, ensuring all visitors, including people of determination and senior guests, were fully supported and enjoyed a seamless Expo 2020 experience.

All guests eligible for a free Expo Senior Citizen Pass or a free people of determination pass could access dedicated parking spaces within each district and make use of a buggy drop-off to the Arrival Plazas.

For visitors with reduced mobility, the Expo Rider buses were wheelchair accessible and many of the buggies on site included accessible ramps. ‘Changing Places’ toilets were available with height-adjustable benches, hand wash basins and hoists to assist with transfers – a first in the UAE to be installed outside a medical facility.

Level, step-free access was available in every area and every pavilion, including key attractions such as the Garden in the Sky observation tower, while a range of service counters, ATMs and drinking fountains were at accessible heights. There were several dedicated viewing areas across the site and more than 150 evacuation chairs were on hand to safely and quickly evacuate those with reduced mobility in the event of an emergency.

Hearing Induction Loops (also known as Hearing Enhancement Systems) were provided within key locations for deaf or hard-of-hearing visitors, and communication cards were available at Visitor Centres for non-speaking individuals. Sign language interpretation was provided in International Sign for select official speeches, talks and ceremonies, open captions were available on select digital experience videos, and live captioning – either directly, onscreen or via a link and viewed on a personal smart phone –was provided at a number of events.

Tactile paving for wayfinding guidance and to warn for a change in level was built into the site for blind and low-vision visitors, and braille and tactile map boards and models – including embossed images and audio output – were provided within the Thematic Districts and in select areas.

Sensory Rating Cards were available for each of the pavilions measuring impact of sight, smell, light, terrain, touch and sound to ensure people who were neuro-diverse were able to make informed choices and fully enjoy the Expo 2020 experience. In addition, social narratives and visual stories were available for the Expo 2020 Thematic Pavilions, providing detailed information with sensory icons, and ear defenders and sunglasses were available to borrow.

The Quiet Rooms, located in the Visitor Centres, offered spaces for visitors who felt overstimulated, overwhelmed or anxious, and featured a Sensory Pod, quiet seating, and controllable sensory stimulation to enable them to take a sensory break. The Visitor Centres also provided sunflower lanyards, also known as ‘Hidden Impairment Lanyards’, to indicate additional assistance or access may be required.

Service dogs were also welcome on site, with Expo 2020 providing four relief areas.

Expo 2020 was certified a Sensory Accessible Event by Sensory Access, the first World Expo and the first event in the entire Middle East, North Africa and Asia to be granted this certification.

Smart queues

The Expo 2020 smart queue system allowed people to pre-book a time slot for up to 10 participating pavilions a day, available on the ‘manage tickets’ option on the Expo app and online. Advance bookings could also be made when visitors were already onsite if slots opened up after cancellations, and the smart queue system also became a key tool in managing visitors flow during the height of the pandemic.

Senior guests

Under the Senior Guests Programme, visitors aged 60 and above could pre-book certain services, free of charge, to enhance their Expo 2020 Dubai experience, including private buggies for up to five people; a meet-and-greet with a dedicated Senior

Guest Concierge at the Arrival Plaza; a welcome pack that included recommended journeys based on particular themes; details of fast-track entry to selected pavilions; and a 30 percent discount on lunch at select restaurants across the site.

Taste the world

With more than 50 global cuisines served at 200-plus outlets, Expo 2020 Dubai’s expansive food and beverage offering was designed to suit every palate and budget. An array of renowned local eateries joined award-winning chefs from around the world to offer visitors everything from street bites to gourmet delights and sustainable dining.

Highlights included African dining hall Alkebulan, curated by renowned chef Alexander Smalls, with 11 chef-led eateries offering a rich culinary journey through the continent.

David Myers, famed for his inventive international dishes with a Californian twist, introduced visitors to the renowned Adrift burger; Chef David Thompson transported the food markets of Bangkok to his Long Chim outpost at Expo 2020; Kutir, by Rohit Ghai, enticed diners with an aromatic menu paying tribute to India’s rich heritage; and culinary tour de force Matthew Kenney inspired with three plant-based food concepts: Veg’d, XYST, and Mudra.

Al Fanar Restaurant & Café introduced the world to traditional Emirati cooking; famed Italian restaurant Scarpetta delighted with its Burrata Bar; Grand Beirut brought Levant cuisine and a vibrant Lebanese experience; and upscale restaurant Kojaki, proved to be a huge hit with its Korean Japanese fusion.

At the other end of the dining spectrum, Al Baik, the fried chicken phenomenon from Saudi Arabia, saw lines of eager diners spread out of the restaurant and across the Public Realm, while sweet-toothed visitors were also prepared to queue at the UK’s Bread Ahead for incredible filled doughnuts, with the bakery also offering hugely popular cooking classes.

Many of Expo’s 192 participating countries served up authentic national dishes at their pavilions, with standout F&B offerings including best-selling sushi chain Sushiro at the Japan Pavilion; Tiaki at the New Zealand Pavilion, featuring premium products such as Manuka honey, sustainably sourced hoki fish, grass-fed beef and free-range chicken; Al-Lusitano at the Portugal Pavilion, serving fresh Mediterranean cuisine on an expansive terrace overlooking Jubilee Park; and Dhaaba at the Pakistan Pavilion, which offered authentic street food from Pakistan in a colourful, contemporary café.

Further culinary highlights included the enticing line-up of festivals such as the Expo 2020 Dubai Vegan Food Festival association with Veganuary and Dubai Vegan Days; the Street Food Night Market and the BBQ Festival – which all took place at Festival Garden.

Expo’s Food Rescue Programme

During the event, Expo 2020 Dubai launched its Food Rescue Programme (FRP) in partnership with Cisco, Expo 2020’s Official Digital Network Partner. The initiative cut food loss and wastage by monitoring food operations at Expo 2020’s restaurants, food halls, and workforce catering, repurposing it and distributing to local charities with the logistical support of the UAE Food Bank. Utilising Cisco’s Replate – a state-of-the-art technology to automate the food rescue process, connect donors to charities and communities in need and track the environmental impact of all donations – participating vendors helped repurpose 44,000kg of food, producing in excess of 93,000 meals, preserving more than 90 million litres of water and saving approximately 90,000kg of CO2.

The Ministry of Climate Change and Environment (MOCCAE) and Emirates Foundation, steadfast supporters of the Expo 2020 Dubai Food Rescue Programme, are adapting and expanding the initiative nationwide, supporting the UAE’s goal to reduce food loss and waste by 50 per cent by 2030 and aligning with the global Sustainable Development Goals.

Licensing and retail

With purchasing a souvenir an important part of the overall visitor experience, Expo’s distinctive product offering and retail experience included unique keepsakes and mementos that reflected the Expo 2020 brand and amplified its theme and subthemes. These products

Top sellers

were also an important tool in increasing visitor engagement, generating revenue, and increased brand visibility, particularly across social media. All Expo 2020 official licensees and retailers were contractually obligated to follow Expo 2020 policies, including reporting their product design, manufacturing, supply chain, logistics and

packaging as part of an exercise requested by the Sustainability team to be reviewed and measured against Expo 2020 Dubai’s RISE guidelines [see Chapter 2]. The Licensing and Retail team also worked with supplier Natural Bags to deliver sustainable, tree-free shopping bags on-site as an alternative to paper or plastic shopping bags.

Others

Expo 2020 pins

Vintage Expo 2020 posters

Expo Passport

The undisputed star of the Expo 2020 retail offering with almost two million sold, the 50-page yellow passport encouraged visitors to collect stamps at every pavilion they visited

Expo 2020 Dubai Monopoly

With the option for players to trade Expo 2020 pavilions and attractions, the UAE Pavilion was the most exclusive property on the board, with other prime locations including the Thematic Pavilions and Dubai Exhibition Centre (DEC)

Site, Themes and Architecture book

Expo 2020 Dubai partnered with luxury book publisher Assouline to create a series of coffee table books

Opti Plush Clip-On

Opti, the much-loved orange AI-powered robot greeted visitors, gave directions, told jokes, often broke into synchronised dances – and had his very own line of merchandise, from toys and key chains, to jumpers, magnetic pins and hats

Swatch special edition watches

New Zealand Mint fine gold and silver limited edition coins

The Camel Soap Factory custom-created Expo 2020 Dubai official cosmetic products

Mascot souvenirs

Mascots featured across 14 categories of official Expo 2020 Dubai retail items, including digital games, watches, food, homeware, commemorative currency, apparel, infant toys, board games and puzzles, plush toys, ride-ons and books.

Locally-made date bars from The Dates Bar Company

Limited edition Al Wasl perfume (unisex)

The Expo 2020 Dubai Story

Expo 2020 Dubai Passports

The AED 20 (USD 5.45) Expo 2020 Dubai passport came out on top as the most popular souvenir at Expo 2020 Dubai. The must-have memento encouraged visitors to see as many pavilions as possible during the 182-day event, while special stamps marked some of Expo’s key events and milestones, including Mother’s Day and 20 million visits.

The 50-page passport included space for personal details and a passport-sized picture, with a unique code number and watermarked images. Linking the past with the present, it celebrated the UAE’s Golden Jubilee year with a special page stamped in gold foil featuring a photograph, taken in 1971, of the nation’s Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, as well as illustrations of the three Thematic Pavilions, Al Wasl, Dubai landmarks and the city’s iconic skyline.

EXPO ATTRACTIONS

Al Wasl Plaza

Expo’s beating heart, Al Wasl Plaza's mood shifted from morning to evening, delighting visitors with an array of multi-sensory experiences, jaw-dropping immersive shows, spectacular ceremonies and performances spanning national cultures, young talent and international headline acts.

Pushing the boundaries of innovation

The creative philosophy behind Al Wasl was to create a tranquil, inviting garden that would enfold visitors; an outdoor space with an indoor feeling, with two different lives from day to night. Expo built and adapted the latest technologies, layering and mapping them in new, innovative ways to create a spectacular result: a total lights-audioprojection sphere and stunning, immersive and customised experiences for visitors.

• WYSIWYG to see, edit and ‘feel’ content in a form that appears as it would when displayed on the dome

• Follow-Me smart tracing system that allows light to track faces and figures as they move

• Disguise Media Server to integrate lighting fixtures, LED screens and projection surfaces

• Notch to integrate with Disguise to create interactive and video content in one unified real-time environment

• 42 air-conditioned pods

• 252 projectors, stacked to create spectacular vibrancy

• 30,000 LED garden lights that mimic the colours and mood of the projections

• 300 strobe lights

• 4,000 dome light fixtures

• 2,000 LED dome lights

• 27 invisible speakers

Delving into the fantastic mind of a child born without speech, whose words would one day capture the heart of a nation

A moment of spirituality descends upon Al Wasl to mark the final call to prayer

A theatrical tribute to His Highness Sheikh Mohammed bin Rashid Al Maktoum, it offered a lesson in conviction and self-belief and highlighted the values of courage and commitment

Awakening of Al Wasl The setting sun saw Al Wasl dome flicker to life

Al Adiyat: The Story of a Boy and His Horse

Ousha & the Moon

Isha Prayer

Mission Possible – The Opportunity Pavilion

Mission Possible – The Opportunity Pavilion welcomed 1,477,099 visitors, taking them on a journey of inspiration that demonstrated everyone’s ability to make a difference, no matter how small, in creating a better world for tomorrow. The experience and pavilion design built on the rich urban history of the traditional plaza and its universal significance as a place for people to connect across age, culture and language.

Across three dedicated tracks through the pavilion, visitors found inspiration in three individuals – Emirati engineer Mariam Al Juneibi, Peruvian innovator Abel Cruz and Mama Fatma, a solar energy pioneer from Zanzibar – whose seemingly small actions have created big impacts and enabled meaningful change in their communities in the areas of food, water and energy.

Mission Possible also connected the theme of Opportunity to the 17 global Sustainable Development Goals (SDGs), which provide a roadmap to a brighter, more sustainable future for all. Forming the bedrock of the experience, educating people about the SDGs was central to the Opportunity

Pavilion’s purpose to raise the level of citizen engagement, ultimately inspiring action towards achieving the global goals by 2030.

The experience emphasised that small actions by each one of us can have a big impact, and ended with an invitation to every visitor to embark on a personal mission of their own, so that they left with a sense of optimism, hope and a commitment to ensure a brighter, more dignified future for everyone on this planet.

Mission Possible was also home to the #UNHub, which hosted a series of events and activities reflecting the values of multilateralism, showcasing the role of international cooperation and joint action to overcome global challenges and achieve the SDGs. It also housed Expo 2020 Dubai’s Best Practice Area [see Chapter 6].

In Expo City Dubai, Mission Possible – The Opportunity Pavilion will become a museum celebrating the success and reliving special memories of Expo 2020 Dubai.

Alif – The Mobility Pavilion

Taking its name from the first letter of the Arabic alphabet and symbolising the beginning of progress and new horizons, Alif – The Mobility Pavilion enthralled visitors with an awe-inspiring, thought-provoking experience that demonstrated how mobility has driven humanity’s development from our humble beginnings to the interconnected world of today and beyond.

Some 1,375,971 visitors saw how Dubai and the UAE have long exemplified the notion of mobility through trade, culture and innovation as they journeyed through the past, present and future of movement.

Beginning 4,500 years ago in Saruq Al Hadid, a settlement in the Dubai desert with strong ties with the Gulf, the Levant and West Asia, the experience invited visitors aboard the world’s largest elevating platform to the House of Wisdom in ninth-century Baghdad. Here they met the historical ‘giants of mobility’ – nine-metre-tall photorealistic figures from the Golden Age of Arab Civilisation – including ancient navigator Ibn

Majid, geographer and cartographer Al Bakri and explorer Ibn Battuta, whose innovations helped navigate and understand the world and paved the way for the technology we use today.

Encountering a pearl diver – a symbol of the region and the lengths people went to provide for their families – on the way, visitors travelled forward in time to the 21st century and discovered how the UAE is reaching for new horizons through the ambitious Emirates Mars Mission programme.

Visitors entered a virtual world brimming with data, and learned how today’s tools have enabled us to optimise the increasingly complex movement of goods, people and ideas in the physical world, before stepping into a vision of the city of tomorrow, geared towards enhancing our happiness.

Alif was one of the first attractions to reopen in Expo City Dubai, welcoming visitors of all ages, including school students.

Terra – The Sustainability Pavilion

Welcoming 1,803,037 visitors of all ages, Terra highlighted the urgency of addressing negative environmental impacts, caused in large part by human behaviour, through an engaging, playful and personal experience designed to empower visitors to understand their impact on the environment, break the cycle of consumerism and become advocates for change.

Immersive spaces designed as theatre sets used the latest storytelling techniques to nurture our innate connection with the environment and inspire us to live a more sustainable life. Visitors were invited to walk through time in an Arabian wadi, where cheetahs and mega elephants once roamed, and marvel at huge installations inspired by iconic fairground attractions that explained key sustainability issues and concepts, including a giant balance maze requiring visitors to collaborate to bring the Earth into balance.

Inside, Terra offered two journeys: An interactive stroll through the intertwined roots of the forest, where every footstep affected the ‘wood-wide-web’, the amazing symbiotic network of roots and fungi that allows trees to communicate and share

resources; or a dive under the ocean to discover the beauty and the mysteries contained within.

Visitors then entered the ‘consumption halls’, where they uncovered the hidden harmful impacts of our choices, including our obsession with excessive consumerism. They met ‘Gnasher’ – a giant consumption machine that showed how natural resources are being destroyed to make consumer products, and a deep-sea fish whose system was clogged with discarded plastic waste. A series of ‘would you rather?’ scenarios then challenged visitors to consider how individual behaviours directly impact our planet and understand how the choices we each make can add up to big results.

Finally, The Laboratory of Future Values was a place of ideas – a hopeful space that presented solutions to the challenges, issues and worries raised earlier in the experience, inspiring visitors to become agents of change.

Terra remains as a flagship attraction in Expo City Dubai, welcoming visitors of all ages, including through the Expo School Programme.

Vision Pavilion

The Vision Pavilion was conceived as a tribute to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, offering visitors an opportunity to discover more about His Highness’s childhood and experiences that influenced his bold vision for Dubai. During the event, the pavilion recorded a visitor satisfaction figure of 96 per cent, the highest across all Expo 2020 Dubai’s pavilions. Welcoming 179,229 visitors, it received the award for Best Small Pavilion at Exhibitor Magazine’s World Expo Awards.

The emotional journey acquainted visitors with His Highness through a more personal lens and offered a glimpse into the influences that transformed a young boy into a visionary leader.

After entering through an imposing door, the design of which replicated that of the home in Shindagha of HH Sheikh Mohammed's grandfather, the journey included insight into His Highness’s early years, the traditional Emirati values instilled in him, the tenets of the Bedouin lifestyle, and the traditions of the Bani Yas tribe.

‘Exploring His Surroundings’ reimagined Sheikh Mohammed’s special childhood room at Zabeel Palace – a physical manifestation of the first explorations and discoveries of youth, while in the ‘Passions and Values’ room, visitors came

face-to-face with an awe-inspiring 5.5m, 52-tonne marble sculpture replicating the neck and head of Dubai Millennium, His Highness’s most-beloved race horse. ‘Living Among the Pearl Divers’ offered insights into life in Dubai before oil, and the harsh conditions that prompted His Highness to pursue economic diversification, with the experience culminating in ‘The Journey Continues’, reinforcing His Highness’s legacy with a kaleidoscope of Dubai residents sharing their stories of their relationship with the city.

Women’s Pavilion

Under the key message ‘when women thrive, humanity thrives’, the Women’s Pavilion invited visitors to recognise the central role women have played throughout history and the often forgotten or undervalued contributions they have made. Curated by Expo 2020 Dubai in collaboration with Cartier, it reflected the belief that the only way to peace, prosperity and sustainability is through the full and equal participation of women in all aspects of society.

Visitors experienced a creative, multisensory journey that shone a light on women’s achievements and impact on the world, acknowledged what is holding women back, highlighted solutions and initiatives enabling women to thrive, and encouraged visitors to become champions of gender equality and women’s empowerment.

With contributors including Lebanese actor and Oscar-nominated director Nadine Labaki and French actor, filmmaker, singer and pianist Mélanie Laurent, the pavilion featured

a series of artworks highlighting the universal link between women and their ecosystems, a Virtual Reality hall showcasing female changemakers who have made great strides towards gender parity, and an audio-visual art piece that reflected women’s voices across the globe.

It included the Women’s Pavilion Majlis – a convening space for everyone to engage in constructive and solution-oriented dialogues on women’s empowerment – and hosted an array of events and programming on the role of women in politics, diplomacy, business, arts, music and more, with the objective of enhancing understanding of equality and driving tangible, collaborative action.

The first of its kind in a World Expo in more than 50 years, the Women’s Pavilion welcomed 342,234 visitors and became a critical space for reflection, discussion and collaboration on one of the most important issues of our time.

Garden in the Sky

Soaring 55 metres above the ground in Expo’s Jubilee District, the Garden in the Sky observation tower offers sweeping, birdseye views of the wonder-filled Expo site and beyond. The tower features a two-level circular cabin that rotates as it ascends and descends. The upper level houses 10 Peltophorum Inerme or yellow flame trees, and is linked by stairs to the lower floor, with its floor-to-ceiling glass windows.

Surreal water feature

Located between Al Wasl Plaza and Jubilee Park, the awe-inspiring Surreal water feature was designed to engage and entertain visitors and quickly became one of Expo 2020’s must-see attractions. Merging water, fire and earth, the iconic feature sits within an amphitheatre and vertical garden, where sheets of water tumble down the 12m high walls, cascading into a mysterious, multihued circle of fire and appearing to defy gravity by flowing upwards. The whole experience is beautifully accompanied by an orchestral score from the award-winning composer of the Game of Thrones theme music, Ramin Djawadi.

EVENTS AND ENTERTAINMENT

Staging 30,000-plus events across the site, Expo 2020’s rich and varied events and entertainment programme was an integral part of an delivering an exceptional visitor experience, drawing a diverse demographic to the site and virtual platform every single day for the full 182 days.

The extensive programme was guided by a spirit of openness, diversity and collaboration, reflecting the historical role of World Expos as global celebrations of culture. Rejoicing the past and embracing the future with unbounded curiosity and optimism, the programming calendar included entertainment in every shape and form and from every corner of the globe. This was an incredible opportunity to showcase the UAE as a hub for creativity and culture, but also to provide a unique platform for all participants to showcase their talent, creativity, culture and unique skills to the world.

Programming led by international participants, Partners, UAE government entities and other stakeholders across pavilions, the Public Realm and the site’s dedicated event venues was crucial to Expo’s spectacular cultural and entertainment offering.

These events enabled participants to increase their visibility and visitor reach, and were essential opportunities for them to achieve their goals – such as supporting nation or corporate branding or promoting exclusive tourism destinations and cultural diversity. From sustainable fashion shows in the UK Pavilion to cooking masterclasses in the Peru Pavilion, Bulgarian folk music concerts in Dubai Millennium Amphitheatre to Manchester City kids’ football camps at the Sports, Fitness and Wellbeing Hub, participants created experiences that allowed visitors to make connections with people and traditions they may never have encountered before. They also served to highlight Expo’s spirit of collaboration while bringing its themes to life.

Crowd management

Ensuring a safe and enjoyable visitor experience at Jubilee Park – a busy venue that, across the six months of Expo 2020 welcomed more concertgoers than any other similar venue –was a priority.

From the original venue design and layout, new infrastructure, barriers and other measures were added in response to the ever-growing number of concert-goers and to reflect the diverse nature of the performers and demographics of the guest groups, from VVIPs to schoolchildren and the general public.

A series of different venue modes was created to accommodate a range of set-ups, including standing, formal seating and a blend of relaxed settings. One of the key challenges was maintaining a free-flowing park space during the day, while preparing for a concert set-up in the evenings. Expo also considered maximising sightlines for visitors while adhering to evolving COVID-19 capacity limitations and social distancing requirements.

As a venue originally designed for 8,000-plus visitors, attendance around the perimeter at times trebled in number, as footfall swelled in the closing weeks of Expo. With a ‘Safety First’ policy in place from the start, Expo also established a dedicated, permanently staffed Events Control Room from November 2021. That, plus a resilient and adaptable mindset shaped in a collaborative working environment that included Dubai Police and other emergency services, proved an ultimate success for the number and variety of events.

Jubilee Park

Expo’s largest performance venue offered an open-air festival experience with a capacity of 6,800, rising to 8,500 without COVID restrictions

Dubai Millennium Amphitheatre

This intimate outdoor venue, with a capacity of 1,280 (1,600 without COVID restrictions) featured bespoke, prestige programming

Dubai Exhibition Centre (DEC)

This world-class venue for exhibitions, summits and conferences is fully customisable across 60,000sqm and remains as part of Expo City Dubai

Sports Fitness and Wellbeing Hub

A multi-purpose sports venue with ‘Big Bash’ cricket nets, a global fitness stage and fitness centre

Expo Sports Arena

Offering flexible configuration, including FIFA regulation 7-a-side football pitch, this venue had a capacity of 3,800

Festival Garden

A relaxed family outdoor venue capable of hosting 1,500 visitors

In addition to the main venues, the outdoor Sea, Earth and Sun Stages – each exuded their own unique personality for uplifting performances, shows and workshops, while the site was peppered with other intimate settings such as Ghaf Circle, Wadi Circle, The Bowl and The Tracks. Regular small performance troupes and occasional larger ‘Expo Street Music’ concerts took place at the Welcome Plazas and on Al Wasl Avenue, while Terra Auditorium, Opportunity Forum and The Good Place – Expo Live Pavilion each offered versatile indoor spaces.

Opening Ceremony

An incredible roster of international, regional and home-grown talent performed at Expo 2020’s Opening Ceremony, staged at Al Wasl Plaza on 30 September 2021, the evening before Expo opened its doors to the world.

Spectators enjoyed a masterful 90-minute display of stunning visuals, music and performances, as some of the world’s most creative minds, internationally renowned artists and emerging talents came together in a dazzling performance shared with audiences around the world on Expo TV, Virtual Expo and multiple channels.

The Opening Ceremony celebrated the collaborative, creative and optimistic spirit of Expo 2020 Dubai, and combined some of the most sought-after names in the world of music, live events and entertainment with the awe-inspiring, world-first technologies of the iconic Al Wasl Plaza to set the scene for the 182 days that would follow.

Drawing inspiration directly from Expo’s theme of ‘Connecting Minds, Creating the Future’ the evening took the audience on an incredible journey across the subthemes of Opportunity, Mobility and Sustainability, showcasing the deep-rooted values of the UAE and the vision and purpose of Expo 2020 Dubai.

International participants were welcomed in spectacular fashion, with 192 country flags revealed via a domino effect as they opened one by one in a proud and visually stunning moment that also signified a reawakening of the world.

The star-studded line-up included worldfamous tenor Andrea Bocelli; Grammy nominated, Golden Globe-winning actress, singer and songwriter Andra Day; Platinum selling singer-songwriter Ellie Goulding; international mega-star pianist Lang Lang; and four-time Grammy winner Angelique Kidjo.

Highlighting the creative diversity and talent of the region, performers also included the ‘Artist of Arabs’ Mohamed Abdo, muchloved Emirati singing sensation Ahlam Alshamsi; Emirati Artist and Expo 2020 Dubai Ambassador Hussain Al Jassmi; rising UAE singer-songwriter Almas; and Grammynominated Lebanese-American singer Mayssa Karaa.

The artistic prowess of Oscar-winning composer A.R. Rahman’s all-women Firdaus Orchestra, comprising 50 musicians from across the Arab world, also proved a pivotal part of the ceremony’s inspiring journey.

Behind the scenes, creative minds from different geographies, industries and backgrounds formed a world-class team, including a talented in-house crew of Emirati and international creatives, with event organisers not only commissioning, but also actively co-curating and co-producing the collaborative spectacle.

Award-winning global audio-visual firm Christie, Expo’s Official Projection and Display Partner, created the life-like visuals on Al Wasl Plaza, with more than 250 laser projectors illuminating the iconic dome, visible from the sky. Every second person in the audience had their own speaker, creating an intimate experience by giving everyone their own sound environment.

The event was shown live on the oversized screens of Times Square in New York, including the 37m high Nasdaq screen, and the 23-storey-high Thomson Reuters display.

hope this event will help instil in everyone a sense of optimism, a desire to achieve and to put what has been behind us.

Together, we will convey, from the UAE to the world, on our 50th anniversary, a message of tolerance, coexistence and peace; a message of progress, prosperity and growth; a message of brotherhood, happiness and an unwavering will to create a brighter future for everyone.

Andrea Bocelli

His Excellency Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance and Coexistence and Commissioner General of Expo 2020 Dubai

Opening the portals

At 9am every morning, traditional ayala dancers provided an authentic Emirati welcome as invited guests – including government ministers and schoolchildren, Expo Partners, staff and volunteers, as well as selected participants and performers –ceremoniously opened the stunning Expo Entry Portals, welcoming the world to a new day at Expo 2020 Dubai.

Roving performers

Roving entertainers engaged with visitors from the moment they stepped onto the Expo site. From bustling businesspeople tottering on stilts to kaleidoscopic schools of fish and flowers bursting into bloom, these larger-than-life performers provided moments of surprise, wonder and delight at every turn.

As Expo re-awakened every day, so did the ‘Enchanted Flowers’ in the Sustainability District, with performers dressed as flowers springing to life. Visitors who arrived via the Mobility Gate enjoyed the wonders of the natural world with ‘Fishy Wishy’, a parade

of lively schools of fish gliding through the District Pavilions. ‘The Golden Guardian’, a giant mechanical golden falcon stopped visitors in their tracks and radiated the pride of the UAE.

After the sun set, ‘Illuminate’ lit up the 2020 Plaza in Al Wasl Zone with glowing butterflies fluttering through the night sky, leaving behind a series of electrifying patterns.

Combining music and wonder, ‘Flying Piano’ took music to new heights as a female pianist dressed in a white gown, playing music on a white piano, was slowly lifted up into the air.

Local and global talent

Reflecting both the multiculturalism of the UAE and Expo 2020, Expo welcomed performers from around the globe, appealing to the broadest audience possible.

Firdaus Orchestra

One of Expo’s many spectacular success stories, the all-women Firdaus Orchestra delighted audiences with its six headline shows across the event.

The pioneering ensemble was formed by Expo 2020 Dubai and mentored by Oscarwinning composer, producer and singer-song writer A.R. Rahman and brought together 50 professional female musicians from the Arab world.

Firdaus (the Arabic word for ‘paradise’) was created to inspire and empower female musicians across the region, while also boosting the orchestral culture in the Middle East and offer a new platform for collaboration between musical genres and different cultures.

Conducted by Yasmina Sabbah, the Firdaus Orchestra was a huge hit, playing a starring role in both the Opening Ceremony, where it accompanies famed opera singer Andrea Bocelli, and the Closing Ceremony. It also featured in a number of musical collaborations across Expo’s wider events calendar, including performances of much-loved Disney classics as part of the celebrations for World Children’s Day and a tribute to female musical legends as part of International Women’s Day.

A collaboration with a local designer saw the musicians dress in sustainable fabrics for all performances, reflecting Expo’s wider commitment to sustainability, while its world-class rehearsal space – Firdaus Studio by A.R. Rahman – hosted some of the world's biggest musical artists, is the first fully-functioning music recording studio to be featured at a World Expo, and a first-ofits-kind facility in the region.

Why? The Musical

Commissioned by Expo 2020 and directed by world-renowned filmmaker Shekhar Kapur, Why? The Musical was a landmark musical spectacle – a story about humanity, the power of connection across cultures, and our responsibility to planet Earth.

Premiering in Al Wasl Plaza in January 2022, the 45-minute show included eight original compositions by A.R. Rahman, with popular Indian actor, dancer and comedian Jaaved Jaaferi playing one of the leading roles.

Featuring 100-plus performers and stunning visuals, the show was inspired by the rich cultures and diverse nationalities that came together at Expo 2020. Every song had an influence from a different area of the globe, reflecting the power of music to connect the world.

Why? The Musical quickly became a highlight on Expo's programming calendar, receiving critical acclaim from around the world.

Have you forgotten what it was like when you were a child? When the world was full of wonder? When you reached out to the stars and held them in your heart? When the earth was your playground, and not something to destroy?

100+ performers 26 performances

65,000+ audience

Al Wasl Opera

In a cultural milestone for the UAE, Expo 2020 Dubai commissioned Al Wasl Opera, premiering at Dubai Opera from 16-19 December 2021.

Celebrating the diverse cultural heritage of the UAE, its impressive achievements to date and its aspirations for the future, the opera also explored the shared values that connect us all, spanning thousands of years of history and featuring the Saruq Al Hadid gold ring, one of the treasures from the Iron Age found in Dubai and the inspiration behind the Expo 2020 logo.

Composed by Mohammed Fairouz and co-authored and written by Maha Gargash, Al Wasl Opera was a collaboration with the worldrenowned Welsh National Opera. Directed by Sir David Pountney and conducted by Justin Brown, it brought together more than 100 artists and musicians and a production team of 70 professionals, reflecting some of the world’s best operatic talent.

The Opera360 installation in Al Forsan Park took visitors on an immersive behind-the-scenes journey as they stepped inside and experienced the magic of the Opera and gained a unique insight into how the production was brought to life.

Shekhar Kapur, filmmaker

Kaleidoscope

As day turned to night, Kaleidoscope offered a new dimension of storytelling that celebrated Expo’s global community and the power of nature, creating an immersive experience that enabled Expo’s rich content to shine in a new light. Featuring image projections, light installations and inflatables located around the site, Kaleidoscope offered an experience that went beyond pure information, engaging visitors physically, intellectually and emotionally. The initiative aligned with Expo’s overarching themes and supported the event’s programming.

Themed events

Expo’s Theme Weeks saw a number of bespoke programming elements, bringing together talent from around the world in novel and inspiring ways. This included a collaboration between Grammy Awardwinning composer, Steve Sidwell and SFX Choir (Human Orchestra), creating a visually stunning soundscape of Planet Earth as part of Climate & Biodiversity Week.

Urban & Rural Week also bought together a mix of top athletes, world-class street artists and dynamic DJs for Urban Jam, as an ode to urban culture, whilst Brainiacs took spectators on a journey of curiosity and imagination with their live science show during Knowledge & Learning Week.

Children’s programming

Expo 2020 quickly became established as a leading family entertainment hub in the city, with a plethora of events and activities designed specifically for younger visitors, in addition to parks, playgrounds and an indoor entertainment venue, The Family Place.

For example, Ghinwa and The Magical Garden told the story of a butterfly’s transformation, requiring the help of young audiences to dance and sing along. A unique performance by Mr Balloon Man saw a magician showcase his tricks from with a bubble, while Air Head was a multi-talented circus performer who created unique shows with a huge balloon.

Two bespoke musical productions featuring adventures with Arabic cartoon favourite

Adam wa Mishmish provided opportunities for audience participation, and Blippi’s Dance Party, hosted by the world-famous preschool entertainer Blippi, inspired curiosity by inviting children aged 2-6 to explore through learn and play.

Roving entertainment created specifically for children included the Mad Lab Bikes –roaming science experiments that engaged more than 340,000 children over six months – as well as caricaturists and bubble artists.

Expo also delivered workshops every weekend and during school holidays, including a Young Coders Workshop, Build Your Own Terrarium and Solar Art Workshop, which welcomed more than 22,000 children.

Holiday Camps

Coinciding with the school holiday period, Expo offered a free-of-charge camp for visitors aged 6-12. This dropand-play experience invited children to explore some of the site’s most childfriendly pavilions, take part in games, arts and crafts and team sports.

DEC: A world-class exhibition space

Spread across two multipurpose halls, including the vast Dubai Exhibition Centre (DEC) Arena, DEC hosted a wide array of concerts, forums and conferences – laying on more than 280 events and welcoming more than 250,000 visitors across the duration of Expo 2020 Dubai.

Highlights included the Expo Comedy Club series, the 2021 FIDE World Chess Championship, K-Pop concerts and the 2022 World Police Summit.

In March 2022, in the final days of Expo 2020, DEC hosted the World Government Summit. Taking place under the theme ‘Shaping Future Governments’, it brought together thought leaders, global experts and decisionmakers from around the globe to share and contribute to the development of tools, policies and models essential in shaping future governments. Speakers included His Majesty Sultan Haji Hassanal Bolkiah, Sultan of Brunei; Kristalina Georgieva, Managing Director, International Monetary Fund; and Arvind Krishna, CEO, IBM.

Sports and wellness

Fitness and wellness events, training camps for children, international competitions, sporting exhibitions, and some of the world’s greatest athletes actively engaged more than 500,000 participants and spectators throughout Expo 2020 Dubai – making it the most active World Expo ever.

The Expo 2020 site was a hive of sporting activity, with the Sports, Fitness and Wellbeing Hub alone providing more than 3,000 hours of sports programming and activities, playing host to some 6,000 sports, fitness and wellbeing classes and sessions. Offering a diverse range of activities for all ages, interests and fitness levels, the Sports, Fitness and Wellbeing Hub included a stateof-the-art gym, a five-a-side football pitch, two ‘Big Bash’ cricket nets, a multi-purpose court for basketball, netball, volleyball and tennis, and a global fitness stage with daily classes. It also played a crucial role in hosting a range of activations across the 30 days of the city-wide Dubai Fitness Challenge 2021.

The Hub’s extensive children’s sports programme also saw Manchester City, AC Milan and Rajasthan Royals provide oncein-a-lifetime sessions for children, equipping them with essential life skills such as teamwork and sportsmanship.

An eclectic mix of sporting events were hosted across the Expo 2020 Dubai site more widely including the World Aerial Gymnastics Championships, World Ten Pin Bowling Championships, World Muay Thai, World 3x3 Basketball, and the World Chess Championships. The Expo 2020 Dubai Run trilogy saw thousands of runners cross the finishing line in 3km, 5km and 10km categories, while Expo also hosted 22 familyfriendly ‘Run the World’ events and launched the Expo 2020 Running Club.

The Surreal water feature offered a serene setting for 21 morning yoga classes, while local and international yoga communities came together for the XYoga Festival, with the opening session led by famed actor and producer Anil Kapoor.

More than 3,000 visitors joined Les Mills Live at the Sports Arena for 12 consecutive hours of group fitness classes and Expo’s Tennis Week saw champions including John McEnroe and Kim Clijsters battle it out in singles and doubles matches.

Expo 2020 Dubai wasn’t short of visiting international sporting superstars, including two of the world’s greatest footballers –Portugal international Cristiano Ronaldo and Argentina’s Lionel Messi; iconic American exhibition basketballers The Harlem Globetrotters; Giro d’Italia Criterium cyclists Peter Sagan, Egan Bernal and Marc Hirschi; American professional golfer Collin Morikawa; the world’s fastest man Usain Bolt; two-time former world heavyweight champion Anthony Joshua; seven-timeWorld Champion F1 superstar Lewis Hamilton; pioneering chess Grandmaster Nona Gaprindashvili; and UEFA Women's Player of the Year Alexia Putellas. Sport has been used for many, many years to unite people across the world. And if there’s one thing that Expo 2020 Dubai has triumphed in, it’s been connecting people from across the globe to create a happier, healthier planet.

Usain Bolt, November 2021

BIE Day

The penultimate day of Expo 2020, 30 March 2022, marked BIE Day. The last of 195 National and Honour Day ceremonies, BIE Day was a celebration of the World Expo as it drew to a close. It was also an opportunity for the BIE's Member States to reaffirm their commitment to the World Expo values of education, innovation and cooperation, and to mark the continuity from one Expo to the next.

The day began with a dedicated ceremony in Al Wasl Plaza, with UAE and BIE dignitaries as well as representatives of Member States gathering for the flag-raising and BIE anthem. This was followed by cultural performances representing the UAE, as host of Expo 2020 Dubai, and Japan, the host of Expo 2025 Osaka, Kansai.

A final, special edition of the World Majlis was held in Al Wasl Plaza. Gathering a broad range of international thought-leaders around the subject of 'A Shared Future', the discussion explored the world's uncertain future while taking into consideration the insights of the World Majlis series held so far.

Concluding the festivities, the BIE Day Awards Ceremony announced the recipients of the Expo 2020 Dubai Official Participant Awards, the BIE-Cosmos Prize, the BIE Medals and the UAE Innovates Awards. In the evening, Al Wasl Plaza lit up with a specially created immersive experience paying tribute to the history of World Expos and the BIE.

Taking place in a period of uncertainty, Expo 2020 Dubai has been a beacon of optimism, imbued with the BIE’s founding values of cooperation and progress. It has shown that more than ever before, the world is calling out for all that Expos stand for: a desire for fraternity, audacious innovation, and optimism in the future

BIE Day Awards Ceremony

Official Participant Awards

The recipients of the Official Participant Awards were decided by an international jury composed of nine experts in a range of relevant fields. Split into five different categories according to the size and type of pavilion, the Official Participant Awards recognise three aspects of pavilions: architecture and landscape (for self-built pavilions only), exhibition design, and theme interpretation. A total of 51 Gold, Silver and Bronze Awards were handed out during the ceremony, which took place in Jubilee Park.

BIE Medals

The BIE Medals and Innovation Awards recognised the organisations and individuals who made extraordinary contributions to the success of the Expo.

BIE Cosmos Prize

The BIE Cosmos Prize has been awarded at all World and Specialised Expos since 2008. This edition, jointly awarded by BIE, the Expo ’90 Foundation and Expo 2020 Dubai, was open to citizen projects exemplifying Expo 2020 Dubai’s theme and subthemes.

UAE Innovates Awards

The UAE Innovates Awards, an initiative first launched in February 2021 to celebrate innovative ideas in the UAE, dedicated awards to the Expo 2020 Dubai pavilions that showcased impressive innovations with regards to Opportunity, Mobility and Sustainability.

Awarding participation is a longstanding tradition of Expos, dating back to the Great Exhibition of 1851 in London – the first World Expo.

[See Appendix for a list of all Expo 2020 Dubai winners]

His Excellency, Dimitri S. Kerkentzes, Secretary General of the BIE (30 March 2022)

UAE National Day and Golden Jubilee

As declared by the late Sheikh Khalifa bin Zayed Al Nahyan, former President of the UAE, the year 2021 was to be known as ‘The Year of the 50th’, commemorating 50 years since the nation’s formation in 1971. This was an exceptional opportunity to celebrate the people of the UAE, reflect on the remarkable journey of the nation’s ‘early dreamers’, while also looking forward to the transformative change that lies in the next 50 years and beyond. Coinciding with this poignant date in the history of the UAE, Expo 2020 Dubai served as a unique global platform for celebrating the spirit of the nation, while also speaking to the importance of worldwide collaboration for the sake of a better future.

Running from 1-4 December, the site-wide celebration took each and every visitor on a journey of authentic Emirati experiences and stories, including a jaw-dropping flyover by the UAE Air Force aerobatics team, appearances by the UAE Ministry of Interior Police Marching Band, traditional Al Azi poetry performances, drone shows, special food and beverage offers, and cultural and craftmanship displays and demonstrations. Visitors also enjoyed a live-stream of the UAE Golden Jubilee celebrations from Hatta Dam in the Hajar mountains on large screen in the Dubai Millennium Amphitheatre and Jubilee Stage.

An ode to the people of the UAE, the flagship immersive theatrical ‘Journey of the 50th’ show at Al Wasl Plaza beautifully portrayed the nation’s progress during the last halfcentury and the timeless values that will continue to carry it forward.

Told through the eyes of an elderly woman and her granddaughter, the young girl learns the story of her people, from pearl divers to astronauts – both symbols of the UAE’s ambition to reach for a better future.

A choir of children from UAE schools, accompanied by an orchestra and the entire cast, gave a stirring performance of the UAE National Anthem as flag bearers from participating countries entered the plaza in a moment of unity, with Expo 2020 a symbol of the UAE’s progress and role as a global connector.

With a rousing rendition of the culturally significant Ya Hayaha, the performance ended on an optimistic, and suitably patriotic, note.

To celebrate, entry to Expo 2020 was free for all on 2 December, enabling as many people as possible to be part of the festivities.

Special occasions

Christmas 20 Dec 2021 - 7 Jan 2022

Christmas at Expo saw the entire site come alive with festive spirit, including a 20m high tree in Al Wasl Plaza, giant baubles and gingerbread houses and a chance to send letters to Santa via a giant post box staffed by a team of elves.

New Year’s Eve 31 Dec 2021

Reflecting its international diversity, Expo celebrated the New Year across different time zones, with round-the-clock family fun, fireworks and artists Dimitri Vegas and Armin van Buuren turning up the volume to usher in 2022.

Haq Al Laila 18 Mar 2022

A time of celebration that symbolises giving in preparation for the arrival of the Holy Month of Ramadan two weeks later, the traditional Haq Al Laila neighbourhood setting came to life in a day-long, site-wide series of activities including the distribution of 20,000 goodie bags for children.

Closing Ceremony

Expo 2020’s moving Closing Ceremony, on 31 March 2022 in Al Wasl Plaza, was a celebration of everything the event had achieved and all those who made it happen. This time, the live audience included hundreds of school children from across the UAE, representing the next generation that would take the legacy of Expo 2020 forward. With a team led by Franco Dragone, one of the world’s leading creative visionaries, the Closing Ceremony reflected upon how Expo 2020 Dubai had touched the lives of all who visited, and heightened the myriad of memories made on site.

Viewers were taken on one last journey, with the hero from the Opening Ceremony – a young girl – returning to represent the spirit of optimism that rests within each of us. Over the six months of Expo 2020, she had grown, learned and connected with people from around the world, with the Closing Ceremony marking the final step before she awakened to her full potential.

The evening began with a children’s choir performing Ishy Bilady the UAE National anthem. Celebrated cellist Yo-Yo Ma gave an emotional performance before Al Wasl was transformed into a galaxy of stars, and

singers, backed by the Firdaus Orchestra, performed the Expo 2020 Dubai theme song, This is our Time As a huge golden ring descended from the top of the Al Wasl dome, Grammy award-winning singer and songwriter Norah Jones, appeared at a grand white piano to perform As Tears Go By And as fireworks erupted, pop icon Christina Aguilera delivered an emotionally charged rendition of The Greatest Showman’s A Million Dreams

The ceremony also saw the BIE flag returned to the President of the BIE and passed to representatives from the next World Expo hosts, Osaka.

The spellbinding evening was shared with audiences around the world on Expo TV and Virtual Expo, and enjoyed by tens of thousands of visitors on the Expo site itself, with more than 20 giant screens in Jubilee Park, Dubai Millennium Amphitheatre, Festival Garden and various Country Pavilions creating a celebratory atmosphere.

A final firework display at 3am signalled the end of the event, just before members of Expo 2020 Dubai’s senior leadership came together to close the iconic Entry Portals for the last time.

We started with the sunrise when Expo 2020 Dubai opened, and the Closing Ceremony is the sunset. But this is not the end; it’s the start of something new.

Amna Abulhoul, Executive Creative Director, Expo 2020 Dubai

UNTIL WE MEET AGAIN

We dreamed, we dared we, astonished, and this is just the beginning of the new world we started making together. We may have closed our doors, but our promise still stands. Connecting minds, creating the future.

Her Excellency Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General, Expo 2020 Dubai

IMPACT AND LEGACY

IMPACT AND LEGACY

From the outset, Expo 2020’s vision was focused on the event’s longterm legacy, with a commitment to creating a meaningful impact for Dubai, the UAE, the BIE, and the world as a whole.

Retaining 80 percent of Expo’s infrastructure, the incredible site lives on in legacy, re-opening just six months after Expo 2020 closed. A clean, green, innovation-driven, human-centric city of the future known as Expo City Dubai, it forms a central part of the Dubai 2040 Urban Master Plan, and has already been named as the venue for COP28

Expo 2020 has proven to be a significant contributor to the UAE’s economic goals, including boosting the Small & Medium Enterprise sector and the creative economy, supporting the continued growth of industries including tourism, logistics and hospitality, and creating employment opportunities in the UAE and wider region.

Expo was a powerful platform for the forging of new partnerships, encouraging new connections and fuelling knowledge transfer and innovation. International participants, including the UAE, agreed a number of trade and economic deals during the six months, delivering tangible ongoing returns.

From the pioneering Volunteers Programme to the highly successful Expo School Programme and impactful Expo Live initiative, Expo 2020 reminded us of the shared values that connect us all, accelerating entrepreneurial spirit, awakening senses, and shifting mindsets.

As the first World Expo to be hosted in the Middle East, Africa and South Asia, Expo 2020 was an unparalleled opportunity to shine a spotlight on the region and position it as an equal partner on a global stage. The event also coincided with the UAE’s Golden Jubilee, celebrating 50 years of growth and kickstarting the next chapter of purposeful progress.

IMPACT

Meaningful impact and lasting legacy were at the core of Expo 2020 Dubai’s goals and planning from the outset, with clear strategies to ensure the event would maximise benefits for Dubai, the UAE, the BIE and the global community as a whole. From the first steps of its journey, Expo 2020 pledged to make a difference for generations to come – a promise that was embedded in its theme of ‘Connecting Minds, Creating the Future’

Expo 2020 Dubai was a truly exceptional World Expo for many reasons: the first to be held in the Middle East, Africa and South Asia; the most inclusive, warmly welcoming 192 nations; the most significant global gathering since the start of the COVID-19 pandemic; and hosted by the UAE – a young, bold, forward-looking nation in the year of its Golden Jubilee.

A global triumph, it was a beacon of unity and hope, a timely reminder of the importance of human solidarity and international cooperation, and a driver of collective action to tackle the shared, critical challenges of our era.

The outcomes of striving to meet those challenges, be they architectural or environmental, economic or creative, have elicited lasting impacts that will be felt for decades to come, extending across education, social progress and sustainable thinking, and inspiring new ways of collaboration at all levels of society.

Physical impact

It is important to remember that Expo 2020 Dubai was built as a city of the future that would, for the first six months of its life, host a World Expo.

Every aspect of the Master Plan was designed with due consideration to its after-life and with a defined strategy for re-use [see Chapter 2]. Post-event, the Expo site would transition into an urban business destination, complete with museums, attractions and the state-of-the-art Dubai Exhibition Centre, while also serving as an international gateway for the exhibitions, events, tourism and logistics sectors.

Retaining 80 percent of Expo’s infrastructure, the incredible site lives on in legacy, and reopened six months after Expo 2020 closed. Known as Expo City Dubai, it forms a central part of the Dubai 2040 Urban Master Plan, which sets out how Dubai will continue to grow as a global city, a truly interconnected, people-led metropolis balancing community and business, modernity and progress with heritage and nature.

Economic impact

The investment required to host a largescale event such as a World Expo is often offset by its ability to generate widespread and lasting economic value. Sustainable economic growth and diversification were key to the UAE’s Vision 2021 and Vision 2071 strategy, with Expo 2020 Dubai wellpositioned to be a significant contributor to the UAE’s economic goals, spur global activity, and trigger positive ripple effects that would last well beyond the event itself.

Third-party research indicates that from 2013 to 2042, the Gross Value Add (GVA) – economic productivity measured by the contribution of Expo 2020 Dubai and Expo City Dubai to the UAE economy – is estimated at AED 154.9 billion (USD 42.2 billion), supporting the equivalent of 1,039,000 full-time equivalent job years, with growth driven by the events and business services sector, construction and restaurants and hotels.

Expo acted as an enabler of Small and Medium sized Enterprises (SMEs), recognising the sector’s role as a significant economic driver and maximising their integration within the supply chain as well as the event’s retail and licensing offering [see Chapters 6 and 7] It drove the natural growth of the UAE’s tourism and logistics sectors, boosting the hospitality and events industry and enhancing the country’s reputation as a go-to destination for globally significant events. In short, it afforded the entire region immense economic opportunities to fulfil its potential.

Expo 2020 Dubai also came at a critical time for the creative sector, which had been severely impacted by pandemicrelated lockdowns and safety precautions. With up to 200 live events staged daily across a plethora of world-class venues, Expo 2020 Dubai hosted a huge wealth of creative talent – unrivalled in scope and global breadth – aiding the region’s creative community, strengthening the UAE’s creative economy and securing a legacy for generations to come.

Throughout the six months, Expo forged all manner of partnerships, encouraging new connections and fuelling knowledge transfer and innovation, with business programming enabling visitors and participants to explore new opportunities and collaborate towards economic prosperity, both locally and internationally.

The UAE signed various trade and economic partnership agreements with countries throughout Expo 2020 Dubai, including Belgium, France, Philippines, Saint Vincent and the Grenadines and Saudi Arabia, while Expo initiatives also brought about tangible results for other nations. From Austria to Uganda, Colombia to Malaysia, the event proved to be a significant business catalyst for each of the 192 participating countries, providing businesses exposure and investment deals that are delivering impressive and ongoing returns and helping generate billions of dollars in global investment.

A selection of deals

Austria: Signed four Memoranda of Understanding (MoUs) with the UAE during Expo 2020 Dubai, including a water-saving initiative and a strategic partnership to support the production of green hydrogen

Colombia: Enabled and accelerated discussions on the UAE-Colombia 2030 Vision, which aims to reach USD 1 billion in bilateral trade by 2030

Lesotho: Developed multiple deals with organisations and governments, including UAE International Investors Council, Finland’s education sector, Estonia’s e-government, vocational training in Switzerland and governance in Sierra Leone

Malaysia: Secured more than MYR 70 billion (USD 15 billion) worth of trade, investment and business leads, covering agri-commodities, digital economy, Industry 4.0, energy, health, education and tourism, agriculture, technology and innovation

Pakistan: Signed USD 500 million in MoUs with Korean, Turkish, Malaysian and U.S. trading partners across various sectors and established further trade relations with Africa

Uganda: Signed six investment deals with investors, worth USD 975 million, in priority programmes including agri-industrialisation, mineral value addition, energy, pharmaceutical, and industrial parks

Social impact

Expo’s success stretched well beyond its thrilling visitor experience, spectacular architecture and infrastructure, and even its positive economic impact. It extended to creating an enhanced environment of progress, an attitude of advancement and a way of being that embraced the future.

Even before the event, this was already in evidence. Expo’s pioneering Volunteers Programme – the largest of its kind in the history of the UAE – provided opportunities for people to ‘give back’ and be part of a historic moment in UAE history, while its programmes to attract, develop and retain local talent bolstered the UAE’s efforts to build a competitive, knowledge-based economy [see Chapter 3]. The hugely successful Expo School Programme celebrated the ideas, dreams and voices of youth, involving them in the Expo journey from the outset, while the Expo Live programme supported social enterprises with innovative ideas and innovations to improve people’s lives or restore the planet [see Chapter 6].

From the very beginning of the Expo journey, there was a commitment to accelerating entrepreneurial spirit at home and around the world, supporting people and projects that would deliver lasting, positive impacts.

During the event, every visit – from the pavilions to the experiences, the art and culture to the unique public spaces –awakened senses and shifted mindsets, affecting the way people think, act and behave. Expo 2020 connected people to their environment and to others, empowering them to create a better, collective future, with visitors, workforce and participants carrying its themes and messages into their lives long after their Expo experience was over.

VISITOR IMPACT

MISSION POSSIBLE - THE OPPORTUNITY PAVILION

90%

pledged to make a positive change

ALIF – THE MOBILITY PAVILION

91%

promised to take action to create a future that will help humanity progress for the better

TERRA – THE SUSTAINABILITY PAVILION

96%

promised to make sustainable lifestyle changes, from creating less waste to reducing consumption

Reputational impact

Expo 2020 Dubai set new reputational benchmarks for the UAE, building substantial credibility, regionally and internationally, in its ability to bring the world together and deliver a visionary and successful World Expo – and one that was held safely during a global pandemic. It highlighted new areas of strength and leadership of the host and the participants as they worked together to address critical challenges across Opportunity, Mobility and Sustainability –subthemes that will continue to shape global development beyond Expo 2020 Dubai.

Expo 2020 Dubai was a milestone that positioned the region as an equal partner on a global stage by fostering educational and cultural understanding and opening up opportunities for all cultures and peoples. With a continued emphasis on the role of future generations, Expo 2020 was – and is in legacy – a continuation of the UAE’s journey of the past 50 years.

A historic triumph for our nation, in our country’s 50th year, Expo 2020 Dubai reflected the spirit and vision of the UAE – to dream big, act fast, and work together to build a better, brighter tomorrow for all humanity. More than any other event, it epitomised the importance our country places on international cooperation, as well as our core values of peace, dignity for all, optimism and hope.

VISION PAVILION

96%

gained a better understanding of how Dubai has developed

WOMEN’S PAVILION

91%

changed their view about the role of women in society

94% THE GOOD PLACE

were inspired to do good for society

His Highness Sheikh Abdullah bin Zayed Al Nahyan, Minister of Foreign Affairs and International Cooperation (April 2022)

A NEW BEGINNING

When Expo 2020 Dubai closed its doors on 31 March, it was not saying ‘goodbye’, but ‘until we meet again’.

Expo City Dubai is a future city – a forwardthinking, thriving location that is testament to the achievements of the UAE’s first 50 years. Part of the wider community and the Dubai 2040 Urban Master Plan, it will convey a message to the world that the UAE is a force for good and a shining example of the power of collaboration and connection.

Named to reflect the enduring affection for the World Expo, Expo City Dubai is a clean, green, innovation-driven, human-centric city of the future. It carries with it Expo 2020’s principles of sustainable development, respecting and upholding ecological limits and natural resource constraints, encouraging prosperity and wellbeing, while creating the conditions for a better future for all.

It builds on Expo’s proven track record as one of the most sustainable World Expos in history, sharing its experiences and knowledge with the global community as an innovation-driven blueprint for ‘green’ urban planning that is galvanising action on the UAE's journey to carbon neutrality.

The city retains 80 per cent of Expo's built infrastructure and is home to many buildings and projects that received international recognition for best practice in environmental sustainability. It also includes the award-winning Firdaus Studio by A.R. Rahman, which aims to become a leading musical hub by servicing established talent and professionals from across the world, while taking an active role in nurturing the next generation of UAE talent. Firdaus Orchestra, also part of Expo City Dubai, continues to enhance the wider artistic community with performances that include accompanying global superstar Beyoncé.

Continuing Expo 2020’s prioritisation of health and wellness and presenting a smarter, more balanced, resilient, and sustainable way of life, Expo City Dubai has a low-rise ‘campus’ feel; its districts are fully pedestrianised to improve safety and air quality; and it features 10km of cycling tracks, a 5km running track and 45,000sqm of parks and gardens.

It also retains several of Expo 2020 Dubai’s entertainment offerings – including the Surreal water feature and the Garden in the Sky observation tower – that capture

the event’s magic, energy and excitement. From immersive projections to cultural celebrations, Expo City Dubai offers an extensive line-up of its own diverse events, while also providing world-class indoor and outdoor event venues, leisure facilities and dining and retail options that make it a go-to destination for concerts, conferences, sporting events, festivals and more.

The flagship Alif, Terra, Vision and Women’s pavilions provide meaningful, stimulating and purposeful educational and cultural experiences to visitors of all ages, continuing to inspire positive action through awe-inspiring experiences that change perspectives. Aided by the enduring Expo School Programme, Expo City Dubai will continue to educate and inspire youth, taking learning beyond the classroom to spur innovative ideas and ambitious solutions.

While nurturing the next generation of leading scientists, engineers, and creatives, Expo City Dubai also provides a curated innovationdriven business ecosystem that brings together global minds who embrace technology and digital innovation, supporting the UAE’s wider diversification and growth aims.

As part of Dubai’s dynamic Free Zone community, Expo City Dubai city offers a wealth of opportunities for those businesses that align with its values, with a particular focus on the areas of innovation, technology, education and healthcare. DP World, Siemens and Terminus, three of Expo 2020’s Premier Partners and global giants in the world of logistics and technology, are anchor tenants, and the city will welcome start-ups and small businesses, continuing to nurture a sector that is critical to the local and global economy.

Expo City Dubai also builds on the UAE’s success in convening the world and hosting globally significant events, including the much anticipated 2023 UN Climate Change Conference (COP28) in November 2023. Complemented by the world-class Dubai Exhibition Centre (DEC), Expo City Dubai will stage a range of events and activations that will not only draw visitors but also continue to enhance the UAE’s reputation on the world stage.

Expo City Dubai is powering onwards and upwards, building on the truly remarkable achievements of Expo 2020 Dubai from a social, economic, physical and reputational

perspective. The sense of hope and optimism for a better tomorrow, ignited by the World Expo despite the challenges we faced in the global pandemic, is embedded in its DNA.

The City exists in service of universal human dignity, progress and prosperity, based on a deep-rooted belief that a broad coalition of people, working together, can help create a more sustainable and dignified future for all. It will keep driving conversations that matter, reinforcing the bonds that were forged at Expo 2020, finding new ways to amplify the impacts generated, and further embracing innovation and creativity. And in another five decades, on the occasion of the UAE Centennial in 2071, the world will remark not just how it all began, but what was conceived and achieved in the decades since: that by connecting minds, we created a future of economic and social prosperity, in Dubai, in the UAE, and beyond.

We portrayed to the world a different version of ingenuity that touched the hearts and minds of every member of society… Today is not the end of Expo 2020 but a new beginning.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (31 March 2022

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APPENDIX

BIOGRAPHIES

P. 498

EXPO 2020 DUBAI CITY READINESS COMMITTEE MEMBERS

P. 502

PARTICIPANTS

P. 503

NATIONAL AND HONOUR DAYS

P. 505

EXPO 2020 PUBLICATIONS

P. 507

BIE AND EXPO AWARDS WINNERS

P. 508

EXPO LIVE GRANTEES

P. 510

GLOBAL BEST PRACTICE PROGRAMME PROJECTS

P. 514

WEEKLY VISITATION FIGURES

P. 516

BIOGRAPHIES EXPO 2020 DUBAI HIGHER COMMITTEE

His Highness Sheikh Ahmed

bin Saeed Al Maktoum

President of Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates Airline and Group, and Chairman of the Expo 2020 Dubai Higher Committee

Recognised as Dubai’s utmost authority on aviation, HH Sheikh Ahmed Bin Saeed Al Maktoum has been at the forefront of the Emirate’s remarkable economic development, spearheading the successful expansion of the aviation industry.

His Highness Sheikh Ahmed Bin Saeed Al Maktoum’s 30-year-strong gamechanging aviation career began in 1985 when he was appointed President of the Dubai Department of Civil Aviation (DCA), overseeing Dubai International and Dubai Duty Free, among others. That same year Emirates Airline was launched, chaired by His Highness. The airline is today a heavyweight worldwide and falls under the Emirates Airline and Group which also includes DNATA, the region’s leading travel services and ground handling company. HH Sheikh Ahmed is the group’s Chairman and Chief Executive.

His Highness’ activities pervade every main entity in the local aviation industry. He is Chairman of the Dubai Civil Aviation Authority (DCAA), Dubai Duty Free, Dubai Airports and Dubai World Central, which will not only be home to the Expo site but also to Al Maktoum, projected to be the world’s largest airport. He was also instrumental in the establishment and tremendous growth of FlyDubai, Dubai’s first budget carrier that he now chairs.

His Highness holds a number of government positions, including Second Vice-Chairman of the Dubai Executive Council and plays an increasingly pivotal role in leading Dubai’s finance and energy sectors. He is also an involved patron of many charitable organisations, such as the Emirates Foundation. His considerable contributions have been recognised the world over through prestigious awards, including being named Commandeur de l’Ordre de la Légion d’Honneur, France’s highest civilian award, and Fellow of the Royal Aeronautical Society in the UK, one of the industry’s oldest and most respected associations.

HH Sheikh Ahmed has a Bachelor’s Degree from the University of Denver, USA, and was presented with an honorary Doctorate of Science from City University London Cass Business School.

His Excellency Sheikh Sultan

bin Tahnoon Al Nahyan

Member of Abu Dhabi Executive Council

His Excellency Sheikh Sultan Bin Tahnoon Al Nahyan chairs the Abu Dhabi Tourism & Culture Authority, which oversees the preservation and protection of the Emirate’s heritage assets and leverages them in the development of a world-class, sustainable tourist destination.

HE Sheikh Sultan Al Nahyan’s many responsibilities include being a member of the Executive Council in Abu Dhabi, Managing Director of the Emirates Foundation for Youth Development and serving on the board of the Abu Dhabi Environment Agency. He is the Chairman of the Department of Transport in Abu Dhabi, of the Abu Dhabi National Exhibition Centre and of the Al Ain Wildlife Park and Resort. His Excellency is a strong supporter of environmental stewardship and sustainable development, a position that guides and permeates his leadership.

His Excellency’s efforts in evolving Abu Dhabi into a global cultural destination have been recognised by the American Federation of Arts, which honoured him with its Cultural Leadership Award, and by the French Republic, which made him Commandeur de l’Ordre des Arts et des Lettres

HE Sheikh Sultan Al Nahyan was instrumental in the establishment of the Cultural District of Saadiyat Island in the Emirate of Abu Dhabi, which upon completion, will be the world’s largest concentration of premier cultural institutions, including the Louvre Abu Dhabi, the Zayed National Museum and the Guggenheim Abu Dhabi.

His Excellency holds a Bachelor’s Degree in architectural engineering from the UAE University and an MA in International Affairs from The Fletcher School at Tufts University.

His Excellency

Mohammed Ibrahim Al Shaibani

Director General of HH The Ruler’s Court of Dubai, UAE and Vice Chairman of the Expo 2020 Dubai Higher Committee

His Excellency Mohammed Ibrahim Al Shaibani is the Director General of His Highness The Dubai Ruler’s Court, a prime government body of the Emirate. He is also the CEO and Executive Director of the Investment Corporation of Dubai, the principal investment arm of the government of Dubai. He has tremendous experience as an administrator and corporate leader in areas as diverse as financial services, transportation, real estate, leisure and utilities.

A key figure in the UAE landscape, HE Al Shaibani played a pivotal role in Dubai’s debt restructuring in 2009 and holds leading positions in a range of organisations, notably those of Chairman of Dubai Islamic Bank and of Vice Chairman of The Supreme Fiscal Committee of Dubai, which oversees Dubai’s general fiscal policies. He is a member of the Dubai Executive Council, an

entity that oversees and supports Dubai’s government bodies, and sits on the boards of government-related organisations which include Dubai World and Dubai Aerospace Enterprise (DAE) Limited.

His Excellency’s distinguished international career began within the Dubai Ports Authority and Jebel Ali Free Zone where he worked for seven years followed by four years in Singapore, where he acted as Managing Director of Al Khaleej Investments. He was also based in London for eight years in his capacity as President of the Dubai Office, a position he has held since 1998. The Dubai Office is a private management entity for the Ruling Family of Dubai.

HE Al Shaibani graduated in 1988 with a Bachelor’s Degree in Computer Science from the United States.

Her Excellency

Reem Ebrahim Al Hashimy

UAE Minister of State for International Cooperation, Director General, Expo 2020 Dubai and CEO of Expo City Dubai Authority

Her Excellency Reem Al Hashimy was sworn in as Minister of State in the Cabinet of the United Arab Emirates in February 2008. She was appointed to her current role as UAE Minister of State for International Cooperation in February 2016.

Her Excellency is additionally responsible for managing the UAE Vice President’s Office of Political Affairs.

Her Excellency held the post of Director General of Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region.

Her Excellency chairs the National Committee on Sustainable Development Goals, which leads the promotion of the Sustainable Development Goals in the

UAE, aligning them with the UAE’s national development priorities.

Her Excellency also serves as Chairperson of Dubai Cares, a philanthropic organisation that aims to improve access to education in developing countries.

Prior to her position as Minister of State, Her Excellency served as Commercial Attaché, and subsequently Deputy Chief, of the UAE Embassy to the United States of America in Washington D.C. Her Excellency holds a Bachelor’s in International Relations and French from Tufts University, and a Master’s from Harvard University.

His Excellency Dr Sultan

Ahmad Al Jaber

UAE Special Envoy for Climate Change, Minister of Industry and Advanced Technology, Group Managing Director & CEO of ADNOC, and Chairman of Masdar

With over two decades of experience working at the nexus of government, diplomacy, energy and industry, in his position as Special Envoy for Climate Change, Dr Al Jaber is leveraging his broad network to act as a pragmatic, consensus building convenor for progressive climate action, practical energy transition and sustainable economic development.

Dr Al Jaber has twice been appointed the UAE’s Special Envoy for Climate Change (previously holding the position from 2010 to 2016) and is currently the Minister of Industry and Advanced Technology (MoIAT) supporting the UAE’s economic growth and diversification across energy, industry and business.

Dr Al Jaber spearheaded the launch and establishment of Masdar in 2006 and served as its CEO, contributing to the UAE’s continued emergence as a clean energy powerhouse, expanding the country’s renewable energy

portfolio by 400 per cent since 2006, with Masdar providing more than 23GW in over 40 countries.

According to the Green Fuel Index Report, the UAE recorded the world’s largest increase in renewable energy capacity over the last ten years. Today, the UAE operates three of the largest and lowest-cost solar projects in the world.

Dr Al Jaber guided the UAE’s effort to be the permanent host country for the International Renewable Energy Agency (IRENA), the world’s preeminent multilateral body for advancing knowledge and capacity in renewable energy.

Dr Al Jaber has been at the forefront of developing an energy transition that is realistic, pragmatic and focused on addressing the trilemma of secure, sustainable and affordable energy for all.

Through early investment in climate change mitigation technologies and a focused strategy of enhancing carbon efficiency, Dr Al Jaber oversaw ADNOC’s transition to become a more efficient and sustainable energy producer. ADNOC ranks among the industry’s lowest greenhouse gas emitters, has one of the world’s lowest methane intensities, and is rapidly expanding its first-in-the-region carbon capture, utilisation and storage programme. In addition, ADNOC sources 100 per cent of its grid power from zero-carbon solar and nuclear energy.

His Excellency Lieutenant General

Abdullah

Khalifa Al Marri

Commander-in-Chief of Dubai Police

His Excellency Lieutenant General Abdullah Khalifa Al Marri, the Commander-in-chief of Dubai Police, has served in Dubai Police since 1991. He earned a Bachelor’s Degree that year in sociology from the UAE University College of Media and Communications. Moreover, HE Al Marri earned a diploma in police science from Dubai Police Academy and a diploma from the FBI Academy at the University of Virginia, U.S.

HE Al Marri has been described by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, as “an outstanding character in terms of leadership and rich expertise in the field of security, and a valuable addition to the nation’s security leaders”.

His Excellency has received several accolades, badges of appreciation, and medals of honour for his bravery and outstanding performance. He was a member of the Dubai Events Security Committee and served as coordinator general of Dubai Events, along with other security and police assignments.

Driven by a great sense of security and professionalism and a passion for innovation, HE Al Marri has always sought to utilise the latest security measures and technologies, including AI-based solutions, in policing work to ensure the highest levels of safety, security and happiness of the community.

His Excellency Mattar

Mohammed Al Tayer

Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) and Chairman of the Dubai 2040 Urban Master Plan Higher Committee

His Excellency Mattar Mohammed Al Tayer is Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority. He has been the driving force behind the remarkable achievements of RTA, which have transformed it into a worldclass transportation organisation.

HE Al Tayer is a professional civil engineer specialised in the field of infrastructure. He has led the RTA since its establishment in 2005 and, as its Chairman, has been responsible for fulfilling Dubai’s transportation needs including roads, buses, metro, marine, Intelligent Transportation Systems and transportation policies and legislation.

Before chairing the Board of RTA, HE Al Tayer held several positions within Dubai Municipality including that of Deputy Director General. He today holds responsibilities in a variety of boards and committees, including as Vice Chairman of the Dubai Sports Council, Chairman of the Executive Committee of Etihad Rail Company and member of the Executive Council of the Dubai Government.

HE Al Tayer has received numerous awards and recognitions throughout his distinguished career, including an Honorary Fellowship (Institute of Civil Engineers – ICE) 2010, Man of the Year (CEO Middle East Award) 2009, Dubai Policy Watch (MBRPLD) 2009, Award of the Middle East Forum For Accessible Tourism 2009 and Appreciation by The Secretary of Transportation – Washington DC 2008.

In September 2011, His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice-President and Prime Minister and Ruler of Dubai, decorated HE Al Tayer with the “Mohammed bin Rashid Sash”, in recognition of his outstanding achievements in the RTA.

His Excellency Helal Saeed Almarri

Director General of the Dubai Department of Economy and Tourism, member of the Board of Directors of the Investment Corporation of Dubai, and Director General of the Dubai World Trade Centre Authority

His Excellency Helal Saeed Almarri is the Director General of the Dubai Department of Economy and Tourism. He is a member of the Executive Council of Dubai, a member of the Board of Directors of the Investment Corporation of Dubai and also the Director General of the Dubai World Trade Centre Authority (DWTCA).

HE Almarri was recently appointed as chairman of Dubai Financial Market and also serves as a member of the Supreme Committee of the Expo 2020 and board member at the Dubai Chamber of Commerce and Industry, Emaar Properties PJSC and Taaleem PJSC.

HE Almarri’s responsibilities span enhancing Dubai’s positioning as the preferred destination for investment, business and leisure and for developing and strengthening the Emirate’s economy.

HE Helal Almarri holds a Master of Business Administration (MBA) degree from the London Business School (LBS). Almarri is a Chartered Accountant from the Institute of Chartered Accountants in England and Wales and previously worked at consulting firms, McKinsey and KPMG.

His Excellency Eng Dawoud Al Hajri Director General of Dubai Municipality

His Excellency Eng Dawoud Al Hajri has been the Director General of Dubai Municipality since 2018. His multiple missions include supervising the urban plan of the Emirate of Dubai, implementing policies related to building and construction systems, focusing on sustainability at municipal fields and urban heritage projects, strengthening infrastructure services, increasing the green area, managing an integrated sewage and waste system and contributing to achieving global leadership and competitiveness. In addition, His Excellency manages the nature reserves, parks and recreational facilities related to the municipality and organises and controls activities related to environmental protection, public health and food safety.

His Excellency participates in different general assemblies and committees at a local and international sphere. He heads the Board of Directors of the Emirates International Accreditation Centre, chairs the Future Cities Council, is Vice Chairman of the UAE Food Bank’s Board of Trustees and President of the UAE Table Tennis Association.

His Excellency is also an active member of committees and councils, including the Executive Council of Dubai, Strategic Affairs Council, Board of Trustees of Mohammed bin Rashid Al Maktoum Global Initiatives, the Higher Committee of Dubai Urban Master Plan 2040, The UAE Council for Climate Change and Environment, Dubai Future Foundation, Dubai Free Zones Council, Preparatory Committee of Expo 2020, Board of Directors for the Development of Dubai Islamic Economy, representative of the Emirate of Dubai in the Emirates Food Security Council.

His Excellency Khalifa Al Zaffin

Executive Chairman of Dubai Aviation City Corporation & Dubai South

His Excellency Khalifa Al Zaffin is the Executive Chairman of Dubai Aviation City Corporation (DACC) and Dubai South. Specifically responsible for setting the strategic vision for Dubai World Central along with other major stakeholders, he is a leading figure and expert in the aviation industry.

HE Al Zaffin is at the forefront of Dubai World Central (DWC), a 145 square-kilometre multi-phased urban development key to the strategic growth of many sectors in Dubai. The aerotropolis is home to both the Expo 2020 Dubai Site and the Al Maktoum International Airport, which, once completed, will have the capacity to handle up to 12 million tonnes of cargo and 200 million passengers annually.

HE Al Zaffin is responsible for establishing the strategy and overlooking the operations, maintenance and business related activities of the eight districts (Residential, Logistics, Aviation, Commercial, Humanitarian, Exhibition, Golf and the Airport, itself) that comprise DWC and position it as a selfsustained economic zone.

In addition to his role at DACC, His Excellency serves as a board member of the Executive Council for Infrastructure Affairs, Dubai World Trade Centre, Cleveland Bridge and DEYAAR. He is also Executive Chairman of Dubai Aviation Engineering Projects, which develops the infrastructure and enhances the capacity of airports.

Prior to his two decades of experience in aviation, HE Al Zaffin was a Senior Project Engineer at Dubai Aluminium Company Ltd. (DUBAL).

His Excellency is a graduate of Arizona State University and holds a Bachelor of Science degree in Chemical Engineering.

His Excellency Mohamed Alabbar

Founder & Managing Director of Emaar Properties PJSC

His Excellency Mohammed Alabbar is the Founder and Chairman of Emaar, Dubai’s leading developer. A pioneer and global entrepreneur, his expertise includes events, high-value property development, retail, luxury hospitality, mining and commodities.

HE Alabbar’s activities span the globe: he is the Founder & Chairman of Africa Middle East Resources (AMER), Chairman of Tradewinds Corporation in Malaysia and is the founder and major shareholder of RSH in Singapore, both of which have strong businesses throughout Asia. His Excellency is also a prominent regional executive; he is a board member of Manara Developments in Bahrain, Eagle Hills, Noor Investment Group and chairs the Dubai Festivals & Retail Establishment.

HE Alabbar’s past responsibilities include: member of the Dubai Executive Council and Dubai Economic Council, Vice Chairman of Dubai Aluminium Company and Dubai World Trade Centre and Chairman of Dubai Cable Company, a testament to the breadth of his expertise. His innovative vision and commitment to an open, transparent business environment was instrumental in establishing the Dubai Quality Award, the Dubai Shopping Festival and the Dubai Department of Economic Development (DED).

His Excellency’s achievements have been recognised by numerous awards, including Arabian Business’ 2013’s ‘Visionary of the Year’ and 2011’s ‘Businessman of the Year’. He was named ‘Middle East Personality of the Year,’ by fDi magazine and received the Arab Bankers Association of North America (ABANA)’s 2012 Achievement Award.

HE Alabbar graduated in Finance and Business Administration from Seattle University where he also holds an Honorary Doctorate and serves on the Board of Trustees.

COMMISSIONER GENERAL OF EXPO 2020 DUBAI

His Excellency Sheikh Nahayan

Mabarak Al Nahayan

UAE Minister of Tolerance and Coexistence and Commissioner General of Expo 2020 Dubai

His Excellency Sheikh Nahayan Mabarak

Al Nahayan was appointed Minister of Tolerance and Coexistence in the Cabinet announced in October 2017.

His Excellency Sheikh Nahayan Mabarak joined the Federal Government in 1990 and held a number of government portfolios including Minister of Higher Education and Scientific Research, and held the position of Minister of Education, and Minister of Culture and Knowledge Development.

Since November 2019, His Excellency has held the position of Commissioner General of Expo 2020 Dubai, the first World Expo to be held in the Middle East, Africa and South Asia (MEASA) region.

His Excellency Sheikh Nahayan Mabarak was also Chancellor of United Arab Emirates University from 1983 to 2013; Chancellor of Higher Colleges of Technology from 1988 to 2013; and President of Zayed University from 1998 to 2013.

EXPO 2020 DUBAI CITY READINESS COMMITTEE

His Excellency Mohammed Ibrahim

Al Shaibani

Director General of HH The Ruler’s Court of Dubai, UAE and Chairman of the Expo 2020 Dubai City Readiness Committee

Her Excellency Reem Ebrahim

Al Hashimy

UAE Minister of State for International Cooperation, Director General, Expo 2020 Dubai and CEO of Expo City Dubai Authority

His Excellency Lieutenant General

Abdullah Khalifa Al Marri

Commander-in-Chief of Dubai Police

His Excellency Mattar

Mohammed Al Tayer

Director General and Chairman of the Board of Executive Directors of the Roads and Transport Authority (RTA) and Chairman of the Dubai 2040 Urban Master Plan Higher Committee

His Excellency Helal Saeed Almarri

Director General of the Dubai Department of Economy and Tourism

His Excellency Dawoud Al Hajri

Director General of Dubai Municipality

PARTICIPANTS COUNTRIES

Afghanistan

Albania

Algeria

Andorra

Angola

Antigua and Barbuda

Argentina

Armenia

Australia

Austria

Azerbaijan

Bahamas

Bahrain

Bangladesh

Barbados

Belarus

Belgium

Belize

Benin

Bhutan

Bolivia

Bosnia and Herzegovina

Botswana

Brazil

Brunei Darussalam

Bulgaria

Burkina Faso

Burundi

Cabo Verde

Cambodia

Cameroon

Canada

Central African Republic

Chad

Chile

China

Colombia

Comoros

Congo, DRC

Congo, Rep.

Costa Rica

Cote d'Ivoire

Croatia

Cuba

Cyprus

Czech Republic

Denmark

Djibouti

Dominica

Dominican Republic

Egypt

El Salvador

Equatorial

Eritrea

Estonia

Eswatini

Ethiopia

Fiji

Finland

France

Gabon

Gambia

Georgia

Germany

Ghana

Greece

Grenada

Guatemala

Guinea

Guinea

Israel

Italy

Jamaica

Japan

Jordan

Kazakhstan

Kenya

Kiribati

Korea, Rep.

Kosovo

Kuwait

Kyrgyzstan

Laos

Latvia

Lebanon

Lesotho

Liberia

Libya

Lithuania

Luxembourg

Madagascar

Malawi

Malaysia

Maldives

Mali

Nepal

Netherlands

New Zealand

Nicaragua

Niger

Nigeria

North Macedonia

Norway

Oman

Pakistan

Palau

Palestine

Panama

Papua New Guinea

Paraguay

Peru

Philippines

Poland

Portugal

Qatar

Romania

Russia

Rwanda

Saint Kitts and Nevis

Saint Lucia

South Africa

South Sudan

Spain

Sri Lanka

Sudan

Suriname

Sweden

Switzerland

Syria

Tajikistan

Tanzania

Thailand

Timor Leste

Togo

Tonga

Trinidad and Tobago

Tunisia

Türkiye

Turkmenistan

Tuvalu

Uganda

Ukraine

United Arab Emirates

United Kingdom

United States

Guinea-Bissau

Guyana

Haiti

Holy See

Honduras

Hungary

India

Indonesia

Iran

Iraq

Ireland

Malta

Marshall Islands

Mauritania

Mauritius

Mexico

Micronesia

Moldova

Monaco

Mongolia

Montenegro

Morocco

Mozambique

Myanmar

Namibia

Nauru

Saint Vincent and the Grenadines

Samoa

San Marino

Sao Tome and Principe

Saudi Arabia

Senegal

Serbia

Seychelles

Sierra Leone

Singapore

Slovakia

Slovenia

Solomon Islands

Somalia

Uruguay

Uzbekistan

Vanuatu

Venezuela

Vietnam

Yemen

Zambia

Zimbabwe

PARTNERS AND PROVIDERS ORGANISATIONS AND OTHERS

African Union ASEAN

Baden-Württemberg

Dubai Cares

European Union

FAZAA

Gulf Cooperation Council

Investment Corporation of Dubai

League of Arab States

Muslim World League

Organisation Internationale de la Francophonie

Organisation of Islamic Cooperation

Rotary International

United Arab Emirates University

United Nations

Women’s Pavilion, in collaboration with Cartier

World Class Scholars

World Expo Museum

Youth Pavilion

Premier Partners

Accenture Cisco DP World Emirates Emirates NBD Etisalat G42

Mastercard Nissan Pepsico SAP Siemens Terminus

Official Partners

Christie Dettol

Dubai Chamber

Dubai Electricity & Water Authority (DEWA)

Dulsco

Emaar ENOC L'Oreal UPS

Official Providers

Canon Digital 14

Domino's Esharah Jacobs Mace Orient Swatch talabat

NATIONAL AND HONOUR DAYS

Date Country

2 October 2021 France

3 October 2021 Uganda

4 October 2021 Ukraine

9 October 2021 Turkmenistan

11 October 2021 Gambia

12 October 2021 Eswatini

13 October 2021 Senegal

14 October 2021 Sierra Leone

16 October 2021 Dominica

18 October 2021 Timor-Leste

19 October 2021 Guyana

20 October 2021 Panama

22 October 2021 Lithuania

23 October 2021 European Union

24 October 2021 United Nations

25 October 2021 Maldives

27 October 2021 Lesotho

28 October 2021 Seychelles

29 October 2021 Switzerland

30 October 2021 Egypt

31 October 2021 Finland

1 November 2021 Antigua and Barbuda

2 November 2021 Organisation of Islamic Cooperation

3 November 2021 Netherlands

4 November 2021 Indonesia

5 November 2021 Colombia

7 November 2021 Venezuela

8 November 2021 Comoros

10 November 2021 Mexico

10 November 2021 Burundi

12 November 2021 Jordan

13 November 2021 Monaco

14 November 2021 Syria

14 November 2021 Algeria

15 November 2021 Brazil

16 November 2021 Mongolia

Date Country

16 November 2021 Saint Kitts and Nevis

17 November 2021 Laos

17 November 2021 Bolivia

18 November 2021 Azerbaijan

19 November 2021 Austria

20 November 2021 Malawi

21 November 2021 Oman

22 November 2021 Belarus

24 November 2021 Italy

25 November 2021 Bahrain

26 November 2021Côte d'Ivoire

27 November 2021 Latvia

27 November 2021 Suriname

29 November 2021 Germany

30 November 2021 Belize

1 December 2021Kazakhstan

2 December 2021 United Arab Emirates

3 December 2021Nigeria

4 December 2021Russia

5 December 2021Thailand

6 December 2021Gabon

7 December 2021Costa Rica

7 December 2021Poland

8 December 2021Fiji

8 December 2021Uzbekistan

9 December 2021Palau

9 December 2021Honduras

10 December 2021 Iraq

11 December 2021 Japan

12 December 2021 Equatorial Guinea

13 December 2021 Central African Republic

13 December 2021 ASEAN

14 December 2021 Kyrgyz Republic

15 December 2021 Sweden

16 December 2021 Bangladesh

17 December 2021 Bhutan

Date Country

18 December 2021 Bosnia and Herzegovina

19 December 2021 Qatar

20 December 2021 League of Arab States

21 December 2021 Togo

21 December 2021 Solomon Islands

22 December 2021 Tajikistan

22 December 2021 Angola

24 December 2021 Palestine

26 December 2021 Morocco

27 December 2021 Niger

29 December 2021 Georgia

30 December 2021 Vietnam

1 January 2022 Yemen

3 January 2022 Sri Lanka

4 January 2022 Tunisia

7 January 2022 Saudi Arabia

8 January 2022 Malaysia

9 January 2022 Tuvalu

10 January 2022 China

11 January 2022 Chad

11 January 2022 Mauritania

12 January 2022 Guinea-Bissau

14 January 2022 Portugal

15 January 2022 Djibouti

15 January 2022 Grenada

16 January 2022 South Korea

17 January 2022 São Tomé and Príncipe

17 January 2022 Bahamas

18 January 2022 Nicaragua

19 January 2022 Malta

20 January 2022 Zambia

22 January 2022 Singapore

23 January 2022 Luxembourg

24 January 2022 Cambodia

25 January 2022 El Salvador

25 January 2022 Baden-Württemberg

Date Country

27 January 2022 Slovakia

28 January 2022 Andorra

29 January 2022 Australia

30 January 2022 Armenia

31 January 2022 Israel

31 January 2022 New Zealand

1 February 2022Rwanda

2 February 2022Spain

3 February 2022Cabo Verde

3 February 2022Nepal

4 February 2022Congo Republic

5 February 2022Belgium

6 February 2022Montenegro

7 February 2022Mozambique

7 February 2022Iran

8 February 2022Slovenia

10 February 2022 United Kingdom

11 February 2022 Philippines

12 February 2022 Samoa

13 February 2022 Guinea

13 February 2022 San Marino

14 February 2022 Cuba

14 February 2022 Saint Vincent and the Grenadines

15 February 2022 Serbia

15 February 2022 Türkiye

16 February 2022 Kenya

17 February 2022 Denmark

17 February 2022 Kosovo 18

Date Country

24 February 2022 Cyprus

24 February 2022 Madagascar

25 February 2022 Kuwait

26 February 2022 Tanzania

26 February 2022 Chile

27 February 2022 African Union

28 February 2022 Benin

28 February 2022 Papua New Guinea

1 March 2022 Romania

1 March 2022 Vanuatu

2 March 2022 Ethiopia

4 March 2022 Tonga

4 March 2022 Paraguay

5 March 2022 Dominican Republic

6 March 2022 Croatia

6 March 2022 United States

7 March 2022 Peru

7 March 2022 Somalia

8 March 2022 Ghana

9 March 2022 Libya

9 March 2022 Albania

11 March 2022 Trinidad and Tobago

12 March 2022 Cameroon

13 March 2022 Botswana

14 March 2022 Zimbabwe

Date Country

21 March 2022 Sudan

22 March 2022 Democratic Republic of Congo

22 March 2022 Greece

23 March 2022 Haiti

23 March 2022 Pakistan

24 March 2022 Namibia

24 March 2022 Guatemala

26 March 2022 Liberia

26 March 2022 Barbados

27 March 2022 Nauru

27 March 2022 Marshall Islands

28 March 2022 South Africa

28 March 2022 Moldova

29 March 2022 India

30 March 2022 Bureau International des Expositions

EXPO 2020 PUBLICATIONS

• The Definitive Edition (English)

• Vision Pavilion (English, Arabic)

• Alif The Mobility Pavilion (English, Arabic)

• Terra, The Sustainability Pavilion (English)

• Mission Possible, The Opportunity Pavilion (English)

• Al Wasl Plaza (English)

• Site, Themes, and Architecture (English)

• Children’s Tales from Around the World (English, Arabic, Braille)

• Al Wasl Opera (English)

• Menasa (Arabic)

• Expo 2020 Dubai Visitor Guide (English, Arabic)

• Ordinary People Doing Extraordinary Things – Expo Live (English)

20

21

BIE AND EXPO AWARDS WINNERS

OFFICIAL PARTICIPANT AWARDS

Architecture & Landscape

• Self-built Pavilions - Category A (larger than 2,500sqm)

Gold Award – Saudi Arabia

Silver Award – Switzerland

Bronze Award – China

• Self-built Pavilions – Category B (between 1,750sqm and 2,500sqm)

Gold Award – Netherlands

Silver Award – Austria

Bronze Award – Gulf Cooperation Council

• Self-built Pavilions – Category C (smaller than 1,750sqm)

Gold Award – Singapore

Silver Award – Finland

Bronze Award – Qatar

Exhibition Design

• Self-built Pavilions - Category A (larger than 2,500sqm)

Gold Award – Japan

Silver Award – Pakistan

Bronze Award – Spain

• Self-built Pavilions – Category B (between 1,750sqm and 2,500sqm)

Gold Award – Peru

Silver Award – Poland

Bronze Award – Egypt

• Self-built Pavilions – Category C (smaller than 1,750sqm)

Gold Award – Morocco

Silver Award – Algeria

Bronze Award – Palestine

• Rented Pavilions

Gold Award – Mexico

Silver Award – Latvia

Bronze Award – Montenegro

• Thematic District Pavilions - Opportunity

Gold Award - Tonga

Silver Award - Democratic Republic of Congo

Bronze Award - Fiji

• Thematic District PavilionsSustainability

Gold Award - Seychelles

Silver Award – Cambodia

Bronze Award - Suriname

• Thematic District Pavilions - Mobility

Gold Award - Holy See

Silver Award – Côte d’Ivoire

Bronze Award - Jamaica

Theme Interpretation

• Self-built Pavilions - Category A (larger than 2,500sqm)

Gold Award – Germany

Silver Award – Kazakhstan

Bronze Award – Italy

• Self-built Pavilions – Category B (between 1,750sqm and 2,500sqm)

Gold Award – Oman

Silver Award – Hungary

Bronze Award – Sweden

• Self-built Pavilions – Category C (smaller than 1,750sqm)

Gold Award – Malaysia

Silver Award – Lithuania

Bronze Award – Colombia

• Rented Pavilions

Gold Award – Syria

Silver Award – Gabon

Bronze Award – Vietnam

• Thematic District Pavilions - Opportunity

Gold Award - Rwanda

Silver Award – Ethiopia

Bronze Award - Kyrgyzstan

• Thematic District PavilionsSustainability

Gold Award - Yemen

Silver Award – Guinea

Bronze Award - Comoros

• Thematic District Pavilions - Mobility

Gold Award - El Salvador

Silver Award – Moldova

Bronze Award - Organisation of Islamic Cooperation

BIE Medals and Innovation Awards

Gold Medal

• The Government of the United Arab Emirates accepted by HE Sheikh Nahayan Mabarak Al Nahayan, UAE Minister of Tolerance and Coexistence and Commissioner General of Expo 2020 Dubai.

• The Government of Dubai accepted by HE Abdulla Al Basti, Secretary General of The Executive Council of Dubai.

• The Higher Committee of Expo 2020 Dubai

Expo 2020 Dubai Key Stakeholders:

• HE Major General Talal Hamid Belhoul, Director-General of the State Security Department, Dubai

• HE Lieutenant General Mohammed Al Marri, Director General of the General Directorate of Residency and Foreigners Affairs in Dubai

• HE Major General Rashid Al Matrooshi, Director-General of Dubai Civil Defense

• Dr Amer Sharif, Head of Dubai's COVID-19 Command and Control Centre

• Dr Hanan Al Suwaidi, Chair of testing stream at Dubai's COVID-19 Command and Control Centre

• HE Ahmad Musabih, Director General, Dubai Customs

• HH Major General Sheikh Ahmed bin Tahnoun Al Nahyan, Chairman of the National Service and Reserve Authority

• HE Khalifa Al Darrai, Chief Executive Officer of Dubai Corporation for Ambulance Services

• HE Khalid Belhoul, Undersecretary, Ministry of Foreign Affairs and International Cooperation, UAE

• HE Mohammad Abdulla Al Junaibi, Chairman of the Federal Protocol and Strategic Narrative Authority, Ministry of Presidential Affairs

• HE Khalifa Saeed Sulaiman, Chairman of Protocols for the Vice President and Prime Minister of the UAE, Dubai Protocol

• International Participants of Expo 2020 Dubai, accepted by Manuel Salchli

Chairman of the College of Commissioners General

Silver Medal

• Volunteers of Expo 2020 Dubai, accepted by Marjan Faraidooni, Chief of HR and Visitor Experience, Expo 2020 Dubai

• Youth of the United Arab Emirates, accepted by HE Shamma Al Mazrui, Minister of State for Youth, United Arab Emirates

• Press & Media, accepted by HE Mona AlMarri, Director General of the Government of Dubai Media Office

UAE Innovates Awards

The Best Innovation that Achieves Sustainability was awarded to:

• Netherlands Pavilion for the Vertical Farm

• Italy Pavilion for its ISO 20121 sustainability certification

The Best Innovation that Creates Opportunity was awarded to:

• Czech Republic Pavilion for the S.A.W.E.R. water production system

• Tunisia Pavilion for the P-Guard autonomous patrolling robot

The Best Innovation that Drives Mobility was awarded to:

• Kingdom of Saudi Arabia Pavilion for its inclined lifts

• Sweden Pavilion for the Incedo security system

EXPO LIVE GRANTEES

Organisation Country Sector

Cycle 1APON

Cycle 1EnergoTech

Cycle 1Voiss

Cycle 1Enersion Incorporation

Cycle 1Algramo

Cycle 1Agruppa

Cycle 1Funedfir Nueva Esparta

Cycle 1Transport for Cairo

Cycle 1Yomken.com

Cycle 1Smart Labour

Cycle 1International Center for Biosaline Agriculture

Cycle 1Ver2 Informational Technology Company

Bangladesh Healthcare

Belarus Energy

Brazil Information Communication Technology

Canada Energy

Chile Information Communication Technology

Colombia Transportation & Logistics

Colombia Community Development

Egypt Information Communication Technology

Egypt Information Communication Technology

United Arab Emirates Community Development

United Arab Emirates Agriculture

United Arab Emirates Healthcare

Cycle 1Grenada Investment Development CorporationGrenada Community Development

Cycle 1Aid Technology

Cycle 1Coder Dojo Foundation

Ireland Financial Technology

Ireland Education

Cycle 1Planet di Villa Alessandro Italy Water

Cycle 1Desolenator

Cycle 1Eco Fuels Kenya

Cycle 1Eco Concern

Cycle 1Designathon Works

Cycle 1Land Life Company

United Kingdom Water

Kenya Agriculture

Nepal Water

The Netherlands Education

The Netherlands Environment

Cycle 1West Africa Vocational Education (WAVE) Nigeria Employment

Cycle 1Babylon Rwanda

Cycle 1Nuru Energy East Africa

Cycle 1INEA

Cycle 1Munch Bowls

Cycle 1Ignitia

Cycle 1Mercy Corps

Cycle 1ScienceScope Ltd.

Cycle 2Attollo SE Inc.

Cycle 2 Be My Eyes

Cycle 2CaribePay Solutions (SK)

Cycle 2CoolCrop

Cycle 2 GoRaymi

Cycle 2Health Lab Ltd

Cycle 2IDEABATIC

Rwanda Healthcare

Rwanda Energy

Slovenia Energy

South Africa Waste

Sweden Environment

United Kingdom Energy

United Kingdom Education

Canada Education

Denmark Information Communication Technology

St. Kitts and Nevis Financial Technology

India Energy

Ecuador Tourism / lifestyle

Latvia Healthcare

United Kingdom Healthcare

Organisation

Cycle 2Kabadiwalla Connect

Cycle 2KINTRANS INC.

Cycle 2MOBicure

Cycle 2MyShelter Foundation, Inc.

Cycle 2NOW Money

Cycle 2Paptic Ltd

Cycle 2The Plastic Bank

Cycle 3ayzh Health and Livelihood Pvt Ltd

Cycle 3Coolar UG

Cycle 3 Desert Control AS

Cycle 3ETHISCROWD

Cycle 3Fish.me Inc

Cycle 3Hello Ruby

Cycle 3Incluyeme

Cycle 3 Institute for Orkonerei Pastoralists Advancement (IOPA)

Cycle 3InvestEd

Cycle 3Jaan Pak Enterprises Pvt Ltd

Cycle 3JOBDOH Ltd.

Cycle 3MeeTwo Education Ltd

Cycle 3OTTAA Project

Cycle 3Pixis

Cycle 3Plympton Farms

Cycle 3Posadiles

Cycle 3Public-Planet Partnerships (PPP)

Cycle 3Saathi Eco Innovations India Pvt Ltd

Cycle 3Selina Wamucci Limited

Cycle 3Jasberry

Cycle 3 Suyo

Cycle 3GetBEE

Cycle 3Unique Quality Product Enterprise

Cycle 3Ustad Mobile

Cycle 3 WooBox

Cycle 4AgUnity

Cycle 4Almighty Services Plus

Cycle 4AlterYouth Limited

Cycle 4 AMIntegrated Aerial Industries

Country Sector

India Waste

United States of AmericaInformation Communication Technology

Nigeria Healthcare

Philippines Energy

United Arab Emirates Financial Technology

Finland Waste

Canada Waste

India Healthcare

Germany Energy

Norway Environment

Indonesia Financial Technology

Bahrain Transportation & Logistics

Finland Education

Argentina Employment

Tanzania Community Development

Philippines Financial Technology

Pakistan Community Development

China Employment

United Kingdom Community Development

Argentina Information Communication Technology

France Employment

Guyana Agriculture

Russian Federation Environment

Bahrain Environment

India Waste

Kenya Agriculture

Thailand Agriculture

Colombia Construction / housing / smart cities

United Arab Emirates Education

Ghana Agriculture

United Arab Emirates Education

Serbia Transportation & Logistics

Australia Agriculture

Benin Community Development

Bangladesh Education

Nigeria Agriculture

Organisation

Cycle 4 aQysta BV

Cycle 4Ba Alf Seen Ltd (Akyas)

Cycle 4Bambu Pallet

Cycle 4BIOsens LLC

Cycle 4Blossom Heights Foundation

Cycle 4Accesol SAC (Café Compadre)

Cycle 4 Chengdu aobag Environment Protection Technology Co.

Cycle 4CLEAPL

Country Sector

The Netherlands Agriculture

Jordan Waste

Costa Rica Transportation & logistics

Ukraine Agriculture

Ghana Education

Peru Agriculture

China Waste

Russian Federation Waste

Cycle 4Coactus Ltd. (Goyohan) Republic of Korea Employment

Cycle 4Compost Baladi

Cycle 4Cropital Enterprises Corporation

Cycle 4Dar Si Hmad

Cycle 4Digital Coin Company (Telypay)

Cycle 4Ebers Med

Cycle 4Endurance Electric

Cycle 4Globe Media LLC

Cycle 4Grassland Cameroon LTD

Cycle 4habaybna.net

Cycle 4HITL EOOD

Cycle 4 Hydroponics Africa Ltd.

Cycle 4Jibu Uganda

Cycle 4Kidogo

Cycle 4Labayh

Cycle 4 Mobility for Africa

Cycle 4 Meet My Mama

Cycle 4 myAgro

Cycle 4 Nanas & Amas

Cycle 4Noor Medical

Cycle 4NorthStart

Cycle 4 oDocs Eye Care

Cycle 4Robotical

Lebanon Waste

Philippines Agriculture

Morocco Water

Oman Financial Technology

Argentina Healthcare

Chile Energy

Russian Federation Tourism / Lifestyle

Cameroon Agriculture

Jordan Community Development

Bulgaria Employment

Kenya Agriculture

Uganda Water

Kenya Education

Kingdom of Saudi ArabiaHealthcare

Zimbabwe Transportation & logistics

France Employment

Mali Agriculture

Peru Employment

Germany Healthcare

United Arab Emirates Employment

New Zealand Healthcare

United Kingdom Education

Cycle 4RVE.SOL – Solucoes De Energia Rural Portugal Energy

Cycle 4Second Harvest Japan (Marugohan)

Cycle 4Seenaryo

Cycle 4Semilla Nueva

Cycle 4Shared Studios

Japan Community Development

Lebanon Education

Guatemala Agriculture

United States of AmericaInformation Communication Technology

Organisation

Cycle 4Shezlong

Cycle 4Solar Freeze

Country Sector

Egypt Healthcare

Kenya Agriculture

Cycle 4Sustainable Organic Integrated Livelihoods (SOIL)Haiti Waste

Cycle 4Picha Eats

Cycle 4Gravity Technology (ToBeDone)

Cycle 4Vouch Digital Limited

Cycle 4WheeLog

Cycle 4Yalla Give

Cycle 4YNMO

Cycle 4Zelij Invent

Cycle 4 ZoEasy

Cycle 5Amal Work

Cycle 5 Be Girl

Cycle 5BigTechnologies Sarl

Cycle 5Bio Natural Solutions

Cycle 5BrainTrip

Cycle 5 CAMP Alatoo

Cycle 5Carbon Stop

Cycle 5COLIBA

Cycle 5 Ecoware

Cycle 5Boki

Cycle 5GICMED

Cycle 5Holacode

Cycle 5Infocorp

Cycle 5ISSD

Cycle 5Link Your Purpose (LYP)

Cycle 5Marine Innovation

Cycle 5Mosan

Cycle 5Vitiport

Cycle 5PlasticFri

Cycle 5Re-Nuble

Cycle 5SafetyNet Technologies

Cycle 5 Smart Havens Africa

Cycle 5Talent Beyond Boundaries

Malaysia Employment

Oman Employment

Uganda Financial Technology

Japan Information Communication Technology

United Arab Emirates Information Communication Technology

Kingdom of Saudi ArabiaEducation

Morocco Construction / Housing / Smart Cities

United Arab Emirates Employment

Palestine Construction / housing / smart cities

United States of AmericaHealthcare

Guinea-Bissau Energy

Peru Agriculture

Malta Healthcare

Kyrgyzstan Energy

China Environment

Côte d’Ivoire Waste

India Waste

Uruguay Education

Cameroon Healthcare

Mexico Education

Singapore Financial Technology

Armenia Environment

Jamaica Education

Republic of Korea Environment

Switzerland Waste

Slovakia Agriculture

Sweden Environment

United States of AmericaAgriculture

United Kingdom Environment

Uganda Construction / housing / smart cities

Australia Employment

GLOBAL BEST PRACTICE PROGRAMME PROJECTS

StreamProject Organisation Country Sector

Stream 1Dispensers for Safe Water Evidence Action Kenya Inclusive and sustainable service delivery

Stream 1Vaccines via Drone Delivery UNICEF Vanuatu Inclusive and sustainable service delivery

Stream 1WADI Solar Powered Water Filtration Helioz Austria Inclusive and sustainable service delivery

Stream 1 Big Box Jangala United KingdomInclusive and sustainable service delivery

Stream 1 20,000 Suns (Solar Mamas) Barefoot College and Hogan Lovells India Inclusive and sustainable service delivery

Stream 1Global Plastic Waste Deposit and Tracking System Empower Norway Livelihoods and enterprise development

Stream 1Question Coffee: Promoting Women Coffee Farmers Sustainable Growers Rwanda Livelihoods and enterprise development

Stream 1The Mountain Partnership Products Initiative The Mountain PartnershipPeru Livelihoods and enterprise development

Stream 1Digital Farmer Service Esoko Ghana Livelihoods and enterprise development

Stream 1E-Rickshaw Services by Women for Women UN Women Nepal Livelihoods and enterprise development

Stream 1Building a Green Refugee Camp Land Life Company Cameroon Resilient Habitats

Stream 1Conservation Cooperatives Planet Indonesia Indonesia Resilient Habitats

Stream 1Humanitarian-Development-Peace Nexus UN Food and Agriculture Organization (FAO)

Uganda & KenyaResilient Habitats

Stream 1The Sri Lanka Mangrove Conservation Project Seacology Sri Lanka Resilient Habitats

Stream 1Vulnerable in Vietnam Buoyant Foundation Project at the University of Waterloo Vietnam Resilient Habitats

Stream 1Creating Agents of Positive ChangeThe Citizens FoundationPakistan Social development

Stream 1Hygiene Promotion through Routine Immunisation WaterAid Nepal Nepal Social development

Stream 1SDG Camps UNDP Tunisia Social development

Stream 1Janma Clean Birth Kit ayzh India Social development

Stream 1Fighting Neglected Tropical Diseases with Mobile Phones Sightsavers Nigeria Social development

Stream 1Plus School Menus World Food ProgrammeBhutan Water, food and energy security

Stream 1Eco Village Bangladesh Environment and Development Society (BEDS) Bangladesh Water, food and energy security

Stream 1Belize's First Cacao Agroforestry Concession within a Protected Area

Ya'axché Conservation TrustBelize Water, food and energy security

Stream 1Agua Tica FUNDECOR Costa Rica Water, food and energy security

Stream 1Citizen Farm Edible Garden City Singapore Water, food and energy security

StreamProject Organisation Country Sector

Stream 2Carbon Funding for Widespread Adoption of Improved Cookstoves Instituto Perene Brazil Inclusive and sustainable service delivery

Stream 2The EkoLakay Programme SOIL Haiti Inclusive and sustainable service delivery

Stream 2Catalysing Change Sanergy Kenya Inclusive and sustainable service delivery

Stream 2Community Health Toolkit Medic Mobile Kenya Inclusive and sustainable service delivery

Stream 2The CECAQ-11 Cooperative Cooperativa de Exportação de Cacau de Qualidade (CECAQ-11)

São Tomé and PrincípeLivelihoods and enterprise development

Stream 2 Hola<code/> Hola Code Mexico Livelihoods and enterprise development

Stream 2 Developing Sustainable Alternative Livelihoods in Coastal Fishing Communities in the Coral Triangle

Asian Development Bank (ADB) Indonesia and Philippines Livelihoods and enterprise development

Stream 2Digital Solar Night Schools Barefoot College InternationalIndia Livelihoods and enterprise development

Stream 2Our Home Doh Eain Myanmar Resilient habitats

Stream 2Yaeda Valley Project Carbon Tanzania Tanzania Resilient habitats

Stream 2Participatory slum upgrading programme in Ga Mashie, Accra UN-Habitat in collaboration with Accra Metropolitan Assembly and European Commission

Stream 2Ridge to Reef Conservation Tamil Resources Conservation Trust (TRCT)

Ghana Resilient habitats

Federated States of Micronesia Resilient habitats

Stream 2Laboratoria Bootcamp for WomenLaboratoria Peru Social development

Stream 2Mental Health in Liberia The Carter Center Liberia Social development

Stream 2Personalised Learning in Schools Alef Education UAE Social development

Stream 2ProFuturo Fundación Telefónica and la Caixa Banking Foundation Spain Social development

Stream 2Goats for Water UpTrade Pakistan Water, food and energy security

Stream 2Pisces SafetyNet TechnologiesUnited KingdomWater, food and energy security

Stream 2The Nimr Water Treatment Plant (NWTP) Petroleum Development Oman (PDO) and Bauer Resources Oman Water, food and energy security

Stream 2The World’s First Sovereign Blue Bond SeyCCAT Seychelles Water, food and energy security

Stream 3 SafeDistance Lopos Belgium COVID-19 response and recovery

Stream 3Mi Casa, Mi Cancha Fútbol Más Chile COVID-19 response and recovery

Stream 3reach52 reach52 Singapore COVID-19 response and recovery

Stream 3 SitatByoot SitatByoot and MakesyJordan COVID-19 response and recovery

Stream 3Project Maji Maji Bucket UAE (Ghana) COVID-19 response and recovery