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Natural Products Asia Resource Your natural, organic, health and nutrition industry newsletter
March 2010 Natural Products Asia Resource is an informative newsletter reaching over 50,000 professionals around the world in the nutraceutical, nutritional, dietary supplement, cosmetic, wellness and food industries, published by Natural Products Expo Asia.
Market Research
&
Newly emerging health
wellness markets:
Vietnam
Written by Ewa Hudson, Head of Health & Wellness Research, Euromonitor International Is Vietnam still too poorly developed for health and wellness products to find an appreciable audience? Well, it is coming along just nicely, says Euromonitor International in its latest installment on up-and coming health and wellness markets.
Vietnam – an unlikely health and wellness contender At first glance, Vietnam may seem an unlikely choice for being featured as a blossoming health and wellness market. After all, the country is one of the least developed economies in the AsiaPacific region, with a consumer market constrained by low incomes and a high level of poverty, especially in rural areas. Euromonitor International Countries and Consumers data shows, for example, that in 2008 disposable in-
come per Vietnamese household stood at US$3,213, compared to US$6,417 in the Philippines, US$5,643 in China and US$5,065 in Indonesia. Just over one fifth of the Vietnamese population still live on less than US$1 a day. Despite such modest statistics, there are definite signs that the Vietnamese health and wellness consumer base is starting to build momentum. Double-digit annual growth rates were recorded over the past few years in many food, beverage and OTC categories, including functional gum, functional yoghurt, green tea, soy beverages and fruit snacks. At present, the health and wellness market remains restricted to Vietnam’s southeast region, which accounts for over one quarter of consumer spending
and is home to the country’s two biggest cities – Ho Chi Minh and Hanoi. Health and wellness-positioned products are mainly purchased by urban consumers, who have an income level of 3-4 times higher than the national average.
Everybody loves functional gum Functional chewing gum tends to do very well in virtually all markets because consumers are attracted by the extra health benefits these prod-
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Market Research
ucts can offer beyond basic breath freshening, such as dental caries prevention and teeth whitening, and for a very small premium. Simply put, gum is an instant winner thanks to its affordability.
Wrigley, in particular, is known to have benefited from this. Therefore, it would seem prudent for makers of innovative gum products to offer them in small formats, containing just one or two pieces.
Value sales of functional gum rose by 156% to VND584 billion (US$35 million) between 2004 and 2009, accounting for one third of all gum sales. This is quite a large percentage, which exceeds even that of some highly developed markets. In the US, for example, functional gum claims less than 10% of value sales.
Packaged soy beverages enjoy rampant growth
Gum is not a traditional Vietnamese product, and the market is entirely dominated by foreign companies Mars Inc, Lotte Group, Perfetti Van Melle Group and Wrigley Jr Co. Domestic operators do not yet have much experience in developing gum lines. Curiously, it was not just the widespread availability of gum at most retail outlets which aided category growth, but the scarcity of low-value bills and coins in circulation. So, instead of handing customers their change, many shopkeepers resorted to handing their clientele small packs of gum instead.
As is the case in many Asian markets, naturally healthy soy beverages have a longstanding tradition in Vietnam. However, because they are predominantly sold fresh and unpackaged, they are not covered in Euromonitor International’s packaged food research. However, consumers have recently started to switch from fresh soy milk sold in wet markets and by street vendors to packaged alternatives. Value sales rocketed from VND82 billion (US$5 million) to VND242 billion (US$14 million) over the 2004-2009 review period. Most of this was accounted for by soy milk, but other soy drinks managed to accrue a small sales base of VND1 billion. The prospects for soy beverages are very positive. Euromonitor International predicts that value sales will soar by a further 242% by 2014. Value-added products with added vitamins and minerals should be very popular indeed.
Market Sizes - Historic / Forecast - Retail Value RSP - VND bn - Value at Current Prices
Vietnam is waiting for spoonable probiotic yoghurt
Yoghurt in Vietnam is still fairly niche, with demand limited to urban areas and higher-income consumers. The category posted excellent value growth of 88% over the 2004-2009 review period, accruing total value sales of VND1,977 billion (US$117 million). Almost 60% of this is accounted for by spoonable yoghurt, which tends to appeal slightly more than drinking yoghurt to the Vietnamese palate in terms of taste and texture.
2007 marked the entry of functional drinking yoghurt in Vietnam, courtesy of Yakult and also the Probi brand from local company Vinamilk. Sales are still miniscule (VND5.3 billion/US$0.3 million in 2009), but clocking up a massive increase from sales of just VND200 million in its first year. Considering this outstanding performance, the Vietnamese market is more than ready for probiotic yoghurt of the spoonable kind. A current hurdle impeding yoghurt sales is the absence of chillers in most smaller retail outlets – a serious hindrance in a tropical country like Vietnam.
Fruit snacks begin to gather an audience
Sources: 1. Packaged Food: Euromonitor from trade sources/national statistics Note: 2009 data is provisional and based on part-year estimates. Date Exported (GMT): 26/02/2010 3:26:37 AM Š2010 Euromonitor International
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Over 2004-2009, healthy fruit snacks was the strongest growing category in the sweet and savoury snacks sector, increasing its value sales by 189%, albeit from a small sales base, to reach VND87 billion (US$5 million) in 2009.
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Market Research
Carbonates lose out to healthier drinks
For those wanting a dose of unambiguous confirmation of just how much influence the health and wellness trend already wields in Vietnam, the off-trade soft drinks sector is the place to look. Volume sales of carbonates, which are regarded as being the unhealthiest of all soft drinks by Vietnamese consumers, have been on a downward spiral for an entire decade. Peaking in 1998 at 91 million liters, the category tumbled to just 68 million liters in 2008.
the nutritional goodness a beverage can deliver, including the antioxidant epigallocatechin gallate naturally found in tea, as well as vitamins C and E.
to now, there is no appreciable market for (single) vitamin A, eye health, glucosamine, probiotics and many other more advanced supplements.
Other healthy soft drinks categories which made notable volume gains were bottled water, rising to 154 million liters in 2008 from 82 million liters in 2003, and Asian specialty drinks with an 82% increase to 83 million liters.
Health and wellness growth rides on the back of Vietnam’s retail revolution
Interestingly enough (and very much in line with the health and wellness trend!), although overall cola carbonates declined, low-calorie colas registered a 30% volume gain over the review period. The category is still quite immature, accounting for 5% of cola carbonate sales (by volume) in 2008.
VDS sector – commendable growth, but in need of development Demand for “healthy” drinks, on the other hand, is booming in Vietnam. Off-trade volume sales of fruit/vegetable juice doubled over the 2003-2008 review period to over 34 million liters. RTD tea has done even better – volume sales shot up by 477% over the same period to 29 million liters. Indeed, for the first time in 2008, RTD tea surpassed cola carbonate sales, which declined to a pitiful 23 million liters that year. RTD tea, and specifically still green tea beverages, are perceived to encompass all
Vitamin and dietary supplement (VDS) sales increased by 48% in value between 2003-2008 to VND835 billion (US$51 million). Multivitamins, which accounted for 35% of this, was the most dynamic, with sales rising by 75%. Although VDS sector growth is fairly strong, these products are frequently priced much higher than other OTC products and are therefore considered “luxury items”. The proliferation of fake products is also stopping the category from fulfilling its potential. Up
Market Sizes - Historic/ Forecast - Off-trade Volume - mn litres
Sources: 1. Soft Drinks: Euromonitor from trade sources/national statistics Date Exported (GMT): 26/02/2010 3:23:07 AM ©2010 Euromonitor International
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Needless to say, availability is key, and the distribution of health and wellness products is strongly dependent on the modernization of Vietnam’s retail environment. Fortunately, this is happening at a phenomenal pace. Over the 2003-2008 review period, hypermarket retail value sales rose by 163% to VND1,955 billion (US$120 million) and supermarket sales by 134% to VND7,245 billion (US$445 million). Vietnam’s joining of the WTO in 2007 finally opened the market up to foreign retailers, and since January 2009 foreign players have been allowed to set up wholly-owned businesses in the country. This bodes well for the continued proliferation of health and wellness-oriented products, for which Vietnamese consumers are certainly developing an appetite. Euromonitor International is the world’s leading provider of global business intelligence and strategic market analysts. They have more than 30 years experience of publishing market reports, business reference books, online databases and bespoke consulting projects. Their research offers insight into industries, countries and consumers. They deliver quality information solutions to support strategic business planning. Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and has a network of over 600 analysts worldwide. Ewa Hudson manages the research program for the global health and wellness industry at Euromonitor International. In her current post, Ewa Hudson has direct responsibility over the content and quality of Euromonitor’s health and wellness research, which provides strategic analysis and other in-depth coverage of the global market in more than 32 countries worldwide. She is also responsible for working with the international client base of Euromonitor’s online Health and Wellness Foods and BeveragesPassport. She earned a master’s degree in economics from the University of Poznan, Poland, and has also studied postgraduate marketing at the University of Westminster in London.
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Business Strategies
China Cosmetic Market -
an attractive market, but full of political barrier
Written by Albert Leung, Hong Kong Cosmetic Technical Resources Centre
Albert K.P. Leung • Executive, Hong Kong Cosmetic Technical Resources Centre • Executive, CMA Testing and Certification Laboratories • Honorary Secretary, Hong Kong Society of Cosmetic Chemists • Part-Time Tutor, Cosmetic Science Course, Institute of Professional Education And Knowledge • Columnist of Sister Beauty Pro Magazine
China Cosmetic Market an attractive market
China’s cosmetics market has demonstrated impressive growth over the past few years. China is today the second largest cosmetics market in Asia. According to the National Bureau of Statistics (NBS), China’s cosmetics retail value grew by 26.3% year-on-year (yoy) to reach 48.83 billion yuan in 2007. Increasing spending power of Chinese consumers and growing participation of women in the workforce have underpinned the strong growth of the cosmetics market. Enhancing exposure to western culture also gives a boost to cosmetics sales in China. Despite the recent slowdown, China will continue to be one of the fastestgrowing cosmetics markets. Hit hard by the financial turmoil, cosmetics sales in many developed economies are expected to show flat or even negative growth in 2009; meanwhile, industry experts are confident that China’s cosmetics market will maintain its double-digit growth in coming years with government’s continuous efforts to boost domestic consumption.
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China is a booming goldmine for cosmetics companies all over the world. Lured by the rosy prospects, both foreign and domestic cosmetics companies have made major commitments in this thriving market. Table A and B demonstrate the brand portfolio of major foreign and domestic cosmetics groups in China. As shall be seen, foreign cosmetics groups have a more extensive brand portfolio than their domestic counterparts in general. According to the report released by the Hong Kong Trade and Development Council (HKTDC) in October 2008, Shanghai, Beijing, Jiangsu, Guangdong, Zhejiang and Shandong together accounted for over 55% of the national sales in cosmetics. This means that most lower-tier cities have not yet been explored and developed by any cosmetic players. Therefore, market research company RNCOS believe that China Cosmetic Market is far away from the saturation level and still offer investment potential for new international players.
Full of Political Barrier
Any companies, which import cosmetics to China, should in first place apply “Import Cosmetic Hygiene Permit” for their cosmetic products. These companies can be foreign cosmetic manufacturers, trading firms (for overseas I/E business), cosmetic brand owners. There companies can be located all over the world. From 2008 September, the permit should be issued by the State Food and Drugs Administration (SFDA), which before the products can be lawfully distributed in Chinese market, will be responsible for the acceptance of the application for hygiene permit of all imported cosmetics, Chinese-made special cosmetics and new ingredients of cosmetics. Each permit has its unique permit number. The permit number should be shown on the labeling of all imported cosmetics & Chinese-made special cosmetics. Besides, China Customs has the authority to request importers to show the hygiene permit during importation process.
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Business Strategies
The general registration process can be simplified and summarized into four steps: 1. to prepare sample of imported cosmetics 2. to apply cosmetic safety and quality report by submitting sample to inspection institution 3. to prepare other legal documents 4. to apply SFDA for registration and to obtain approved permit.
ted. It would take around 4 months for non-special cosmetics and 8-9 months for special cosmetics (Step 2). Besides, SFDA would spend about 2 more months for product evaluation, registration and obtaining approved permit (Step 4). Pre-marketing registration system would undoubtedly increase the blocks and barriers for importing cosmetic to China. From another point of view, cosmetic players would be in a controlled and regular business environment with relatively few competitors after they overcome pre-marketing registration process.
After the submission of application, inspection institution will inspect the quality and performance of products including all the documents submit-
Hong Kong Cosmetic Technical Resources Centre (CTR) is a joint-venture established by CMA Testing and Certification Laboratories (CMA Testing) and International Cosmetic (Asia Pacific) Joint Development Centre (ICJDC) in 2006. CTR is a distinctive and unique platform with a group of expertise from various authoritative entities covering technical support, quality control, professional training, product development, production technology, market trend, regulations and license application for cosmetic industry.
Table A: Foreign cosmetics groups and their major brands in China Company Name
Brands
L’Oréal
L’Oréal Paris Garnier Maybelline New York
L’Oréal Professional Kérastase Lancôme
Biotherm Helena Rubinstein HR shu uemura
Giorgio Armani La Roche-Posay Mininurse
Yue Sai Vichy Matrix
The Body Shop
P&G
Head & Shoulders Rejoice
SK-II Pantene
Olay Vidal Sasson
Illume Wella
Shiseido
Shiseido Revital UV White Anessa Aupres
Supreme Urara Elixir Melanreduce Asplir
Whitia Selfit UNO Pure & Mild Shiseido Eudermine
Za Aqua Label Be Aquair Aupres
Perfect Kuyura Super Mild Tessera Hand Cream
Handasui Tsubaki IPSA
Unilever
Vaseline Lux
Dove
Hazeline
Pond’s
Clear
Rexona
Johnson & Johnson
Clean & Clear
Neutrogena
Dabao
Estee Lauder
Estee Lauder Aramis
Clinique M.A.C.
La Mer Bobbi Brown
Tommy Hilfiger Donna Karan Cosmetics
Beiersdorf
NIVEA
C-Bons Hair Care
Slek
Sdew
Hairsong
Maestro
Kanebo
Impress
Lunasol
Aqua
Freeplus
Kao
Bioré
Sofina
Asience
Sifoné
Kosé
Kosé Beauté de Kosé
Prédia Sekkisei
Avenir Recipe-O
Junkisei
Clairol Herbal Essences
Table B: Domestic cosmetics groups and their major brands in China Company Name
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Brands
Shanghai Jahwa Co Ltd
Maxam Chinfié
Herborist Soft Sense
Gf Liushen
Cocool
Jiangsu Longliqi Group Co Ltd
Longliqi
Yuzhibao
YaFei
Dragon Beauty
Arche Cosmetics Co., Ltd
BNS
Ariar
Cathy
Effi
Sichuan Cortry Industrial Co Ltd
Cortry
Leenchie
Zhuhai Sunrana Cosmetics Co. Ltd
Sunrana
Nice Group
Century Conditioner
Bawang International
Bawang
Shanghai Huayin Commodity Co Ltd
Bee & Flower
Guangzhou Houdy Cosmetics Co Ltd
Houdy
Guangzhou Decolor Cosmetics Co Ltd
Decolor
Foshan Shunde Modern Health Care Products Co Ltd
Xian Dai
Shanghai Savol Health & Cosmetics Co Ltd
Savol
Nanjing Jianong Chemical Co Ltd
TJOY
Mero
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Retail Excellence
Success in Retailing Health Food in Hong Kong
Written by Calvin Chan, CATALO Group
“Joint pain be gone in 7 days,” “no more eye dryness in 1 hour,” “…can heal all the illness and discomfort in your body…” Health claims like these go on and on and together with the bombardment of advertisements and celebrities endorsements, the health consciousness of Hong Kong people has increased extensively in recent years.
A sur-
vey conducted by University of Hong Kong and Hong Kong Health Food Association in 2008 pointed out that 34.8% of adults being interviewed have consumed health supplement products within the past six months. It is estimated that 2 million Hong Kong people have consumed health supplement products in past 6 months
With low health awareness, lack of
conversations with existing or target
with market size being estimated as
government support and an extremely
customers also serve the purpose.
HK$10 billion. Although the numbers
competitive yet small market like Hong
seem encouraging, the truth tells you
Kong, does that mean health food in-
I – Innovation
otherwise.
dustry is not going to soar? Not really,
One has to constantly stay connected,
you just have to be “R.I.G.H.T.”
if not ahead, of the market trend in or-
The same study goes on and indicates
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der to maintain your competitive edge.
that the health supplements users do
R – Relevant
Get involved in professional organiza-
not know the exact benefits of the
No matter how good or state-of-the-
tions, periodically participate in world-
products they are consuming; it is
art your products are, if customers
class exhibitions and trade shows, or
only from friends or relatives’ word of
do not find them relevant, or in other
even subscribe and read recognizable
mouth that they started taking these
words, answering their needs, they are
journals and publications also equip
health foods.
It demonstrates that
literally in vain. Therefore, we have to
you with the knowledge. Government
Hong Kong people are lacking of the
constantly talk to customers and get to
rules and regulations on health supple-
general knowledge on health supple-
know what they exactly need. If bud-
ment products can be quite innovative
ments, which was probably due to the
get allows, research or focus groups
and unique sometimes, therefore, one
insufficient education on the subject
would be an excellent way to collect
must also be constantly in-touch with
from government.
consumer insights, yet, day-to-day
related departments for safety, security
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Retail Excellence
The scope of business of CATALO Group includes product development and manufacturing in the United States and retailing and marketing of the same branded natural health foods outside of U.S.. CATALO markets over 180 products in Asia and operates more than 20 retail stores and counters and has more than 800 distribution points in Hong Kong. The Group is aggressively expanding its business in the Greater China region with its first retail shop opening in Guangzhou by mid of 2010.
codes and import restrictions. Ensure
H – Handling Cost
your due diligence is thorough.
Being a big spender and sprinkling all
G – General Education Rome is not built in one day; the same applies in converting the mentality of mass public. At CATALO, we regularly issue newsletter and e-newsletter with unbiased health information that benefit not only our customers, but hopefully, the yet-to-be-CATALOcustomers. Much effort is also spent on organizing health related seminar, and most importantly, maintaining Dietitian Hotline to answer customers’ enquiries regarding our products and even general health related questions. We believe every bit adds up.
the advertising budget, imposing cutthroat discount promotions are simply a no-brainer in business, it is how well you handle the budgeting and costing that marks true business intelligence.
T – Training At the end of the day, how successful a retail business is lies significantly within the customer experience, and what it boils down to is the kind of service your frontline staffs provide. Hence, at CATALO, we ensure that training on health knowledge, supplement functions, and servicing skills are periodically given to our frontline staffs. Although there is no guaranteed winning formula, the essence of “R.I.G.H.T.” is doing heartful business which puts customer first, and by doing so, success in retailing health food in Hong Kong could be within reach.
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CATALO has been awarded with numerous awards and recognitions including “Hong Kong Top Brand”, “Best of the Best Natural Health Products Store Award”, “Best Quality Natural Health Product Brand” and “The Best Natural Health Products Award” etc.. All of these awards and recognitions have once again reassured the leading position of CATALO in the market.
Calvin Chan is the Executive Director of CATALO Group, he oversees the group’s on-going business and development in the Asia Pacific realm, he travels between offices in United States, Hong Kong and China, with over 10 years experience in the industry. He is one of the Council Members of the Hong Kong Health Food Association and leads the Public Affairs Committee. He also serves in the committee of the Chinese Manufacturers’ Association of Hong Kong and the Quality Tourism Services Association.
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Trends & Insight
Nutraceuticals Market
in Taiwan
Written by Lu-Hung Chen, Ph.D., Shu-Fang Chen, Food Industry Research and Development Institute, Taiwan There is a legal definition of “health food” in Taiwan. Health Food Control Act states: Health food shall denote food with health care effects, having been labeled or advertised with such effects. The Act also states: Health care effect shall mean an effect that has been scientifically proven to be capable of improving people’s health and decreasing the harms and risks of diseases. Legal Health Food shall be registered in Department of Health. By January this year, there are only 180 products been approved. Yet lots of consumers don’t care the rigid definition. They are still mixing all possible terms, such as functional food, supplement food or even healthy food, as long as they believe these food give benefit to health, no matter it is registered or not, no matter it has scientific evidence or not. So “nutraceuticals” used in this article is in broad sense like health food.
Gradually growing market According to ‘Industry & Technology Intelligence Services(ITIS) Project sponsored by Ministry of Economic Affairs, estimation of Taiwan market value of nutraceuticals industry was roughly NT$ 67.7 billion (US$1=NT$32) in 2008. The production value of the Taiwan nutraceuticals industry was roughly NT$ 46.1 billion. Production value increased 5.3% from the same period of the previous year, primarily owing to the increase in algae, lactic acid bacteria, Antrodia cinnamomea, grain, oats, and functional beverages.
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Mostly imported from the United States During the past years, Taiwan’s nutraceuticals’s import value was greater than export value. In 2008, nutraceuticals imports to Taiwan were NT$ 50 billion. In terms of volume, only 16% of nutraceuticals were in tablet and capsular form, the remaining was in the semi-finished products. In terms of value, 63% of nutraceuticals came from United States. The major importing countries were US, Japan and Singapore.
Mainly exported to Southeast Asia Because of geographical proximity, and with similar food culture, domestic manufacturers of nutraceuticals mainly exported to Southeast Asia. However, the export to North American had also been increasing. The number of exporting firms showed significant growth in 2008 compared to 2006, in more than two fold. Major export items
are mushrooms (Ganoderma lucidum), algae (green algae, cyanobacteria), collagen, and fermentation products. The ingredients in these products were successfully developed in Taiwan. Industry players use their own unique geographical environment and fermentation technology to develop their own formula.
Product overview (1) New products focus on cardiovascular effects In the recent years, the new products and ingredients mainly include the immune function, cardiovascular function, eye health function, liver function, boosting energy function, and beauty. Among them, new products still focus on cardiovascular health. (2) Health-enhanced foods have become mainstream Taiwan food Consumption Report revealed that consumers gave more concern with the self-related cardio-
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Trends & Insight
vascular, liver, kidney, obesity and diabetes, in particular, cholesterol, sugar, and calories for the past three years. Health-enhanced foods have become hot sellers. This trend has attracted manufacturers to heavily promote health foods, especially beverages. Traditional beverages are declining while health beverages are increasing, resulting in stable total beverage sales. To meet the needs of an aging society, more and more products are being produced in Taiwan to guard against and alleviate the chronic and other diseases. Some such products are specifically designed to alleviate illnesses resulting from unhealthy daily habits. These products include adding indigestible maltodextrin to food to control blood fat and protect the intestinal tract. The tea beverage market is also influenced by this trend, with initiatives such as adding dietary fiber and inulin to tea to provide dietary and intestinal tract protection benefits, or adding oat and inulin to soybean milk to reduce blood fat. “Health-enhanced food” trend thus has created potential for new products in the food and beverage market.
Consumer Behavior
Economy slowdown doesn’t affect the consumer health-care spending. The overall economic was highly uncertain, consumer spending become more and more conservative. An average
of household spending was slightly down to NT$705,413 in 2008. Although that is higher than the average spending, when compared with disposable household income, the percentage of average spending over disposable household income has decreased over the years. Among all the different expenditures, medical/personal care expenditure is the only spending that has been increasing over the years. In 2008 it reaches NT$ 100,000 for the first time.
Prospect In Taiwan, approximately 3 million are suffering related metabolic symptoms, and these numbers will increased further with population aging. With people becoming increasingly concerned with health management, domestic manufacturers already possess numerous nutraceuticals treating metabolic syndrome. That means preventing metabolic syndrome’s products will still be hot selling items.
Get into ASEAN plus China market opportunity In 2010, global concern of ASEAN plus one (Mainland China) market dynamics is budding. The total population of ASEAN and Mainland China is up to 1.9 billion, accounting for a quarter of the world’s total population. This is the world’s largest free trade area population. China has begun to fo-
cus on the health needs. According to the China Health Care Association survey, the market value of the China nutraceuticals industry was roughly RMB 80 billion. In addition, the 10 ASEAN countries, economic growth had also led to increased demand for health food. Among them, particularly Indonesia, Thailand, Philippines, Malaysia and Singapore, have a high gross national product. Euromonitor data even estimated that the market value of the five countries was roughly US$ 1,400 billion. To grasp this opportunity, manufacturers have begun to create various products catering specifically to this market. The Food Industry Research and Development Institute (FIRDI) is a non-profit legal entity established in 1965. Its main mission is to help accelerate transformation and upgrading of Taiwan food industry through research, training, technical service valueadding and innovation. It also serves as an Agricultural Microorganisms Bank and the core facility of Cell Bank. Its BCRC has been a member of World Federation for Culture Collections (WFCC) since 1984 and is the first bioresource center certified with ISO quality system (ISO 9001:2000).
http://www.healthytimesonline.com/hk/
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Market Research
Massive Growth Spurt Predicted for Organics in
Australia
Written by Jan Nary, Biological Farmers of Australia (BFA)
Vyner, General Manager of the Biological Farmers of Australia.
Biological Farmers of Australia (BFA), Australia’s largest representative group for the organic food and farming industry, says that the recent massive growth predictions for the organic industry reflect data and trends identified in ongoing market research commissioned by Industry.
“We have been watching steady growth in organics for some time now,” she says. “BFA commissioned research in 2008 reported retail sales overshooting the half billion mark (AU $0.6 billion) and an 80% growth in farm gate sales over four years despite widespread drought.
Organics is being increasingly tipped as the industry of opportunities in Australia, echoing similar positive reports in the US, Europe and other countries. In survey findings released over the past week by independent global industry researcher IBISWorld, organic farming was tipped to be a front-runner in the areas of revenue and employment in Australia. In its report on the “top 10” growth industries, IBISWorld states that organic farming revenue is poised for a growth spurt, to increase 14.8% in 2010, raising the value to $430 million. This places organic farming in the top two growth industries in Australia for the coming year. In the next five years revenue is expected to grow at an average rate of 13.4% per year reaching approximately $760 million in 2014. IBISWorld General Manager (Australia), Mr Robert Bryant, says that; “While on average organic goods remain more expensive than non-organic produce, higher disposable incomes, coupled with increasing awareness of environmental sustainability and an increase in the range of organic produce available, will see continued growth in this industry. “Growth will mainly be driven by increases in production, and an increase in consumer demand,” Mr Bryant said. “Not only does Organic Farming offer higher returns for farmers, but recent studies suggest it is more resilient
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and adaptable to changing conditions wrought by climate change - encouraging some farmers to switch from conventional to organic farming.” In a separate IBISWorld report, organic farming, as an employer, is forecast to strengthen from 6.2% in 2012-13 to a phenomenal 11.2% in 2013-14. In terms of job prospects, Mr Bryant noted opportunities would relate to increased primary production, creating demand for farmers, farm-hands, skilled and unskilled labourers, and itinerant workers such as pickers. “While many of the jobs created will fall into the category of unskilled labour, there will also be opportunities created for ecologists, biodynamic farming specialists, and researchers,” Mr Bryant added. That organic production is on the crest of a wave comes as no surprise to Holly
“This year will see the publication of the 2010 Australian Organic Market Report, independently researched by University of New England on behalf of BFA, building upon 2008 data. This next report will be an important yardstick for measuring organic industry growth over the past two years, and will provide industry members and potential new entrants with an essential guide to trends and opportunities in various sectors within the organic industry.” Ms Vyner adds that organic farmers are, on average, younger than nonorganic farmers, which augurs well for future organic farming growth. The rise and rise of organic production has an impact beyond the farm gate, according to BFA Director and Standards Convenor Dr Andrew Monk. “In the marketplace, supply chain capacity is increasing to cope with the expanded demand for and supply of organics,” he says. “The growing number of larger retailers that are now seeking out and stocking increased ranges of organic produce, should assist to grow consumer demand as organic becomes more available and consumers become better educated on the value of organics. In tandem with this has been the growth in popularity of organic farmers market stalls and smaller, local retail.”
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Market Research
Dr Monk says that biological farming is a long-term farming system and that BFA is working to assist in the development of this broader sector, which will in turn continue to assist in the maturation of the organic food and farming industry. “There will be a challenge in developing and nurturing the skills necessary for wide-scale food production and value adding under organic parameters,” he says. “The recent incredible
growth and success of courses such as the certified organic program at Albury, Riverina Institute of TAFE tells us that those skills can be taught but require a significant change in mindset to non-organic farming education and practices. Properly administered, the organic process – agriculture in particular - requires unique sets of skills which can’t be learnt overnight. Now is the time to start.” Resources; Ibis World: www.ibisworld.com.au/pressrelease/pressrelease.aspx?prid=212 Ibis World: Opting for Organic; IBISWorld Industry report X0013 – Organic Farming Australian Organic Market Report 2008: www.bfa.com. au/index.asp?Sec_ID=259 Australian Certified Organic Magazine, Spring 2009; Organic Training; Tradition in the Soil
The Biological Farmers of Australia (BFA), is the voice of Australian organics and for 20 years has played an integral role in growing and developing the organic industry to where it is today. A member-owned body representing over 3000 certified organic businesses and members, the BFA’s mission is to promote organics, educating farmers through to consumers about the benefits of organic food and farming, as well as to
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actively develop standards, networks and trade. The democratic structure of the group allows industry members to have ownership of and be involved with standards development and the future direction of the industry.
Jan Nary is one of the PR team at the BFA. As Senior Publicist Jan helps spread the organic word by writing for various publications, liaising with media and working on special projects. Before joining BFA she freelanced as a publicist / journalist for seventeen years, prior to which she presented the morning program on ABC Radio in Brisbane. She worked with the Australian Consumers’ Association (publishers of CHOICE magazine) for fifteen years, initially as the head of the Information Resources Department then for nine years as ACA’s national public and media spokesperson. She also served on Standards Association of Australia committees.
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Product Development
Strategic Nutrition for Bone & Joint Health Written by Ram Chaudhari, Ph.D., FACN, CNS, Fortitech
Nearly eclipsed in the public eye by health conditions with more visibility, bone and joint conditions are in fact the leading cause of long-term pain and physical disability worldwide. The range of musculoskeletal conditions includes, back pain, osteoporosis, rheumatoid arthritis, osteoarthritis and bodily injuries. All together, they place an enormous burden on society, including the personal suffering of those afflicted, as well as the cost of lost productivity, lost wages, and treatment. Osteoporosis is a bone disorder primarily seen in the elderly, especially in women. This chronic disease results in loss of bone mineral from the skeleton, which weakens the bone and leads to an increased risk of bone fracture. Osteoarthritis is a joint disease that mostly affects cartilage, which is a slippery tissue that covers the ends of bones in a joint. Cartilage acts as a shock absorber and allows the bones to glide over each other. When the cartilage breaks down and wears away, the bones under the cartilage rub together. This rubbing of bone on bone causes pain, swelling, and loss of motion of the joint. Osteoarthritis is the most common joint disease and, although it can occur in younger people following joint injuries, like osteoporosis, osteoarthritis is most often seen in the elderly. Osteoarthritis is a localized disease affecting only bone joints, and in addition to aging, obesity is an important risk factor for the development of osteoarthritis. Another common form of arthritis is called rheumatoid arthritis.
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Rheumatoid arthritis also affects the joints, but it is a systemic disease, possibly caused by an autoimmune reaction or genetic factors. Rheumatoid arthritis can manifest itself in non-jointrelated symptoms, including general fatigue and flu-like symptoms, and occurs most frequently (70% of the cases) in women, aged 30-50 years. However, when it occurs in men, it tends to be more severe; and children can be affected as well. Important to all of these chronic diseases are early diagnosis and effective treatment to reduce excess bone loss and joint disability. In this regard, a number of essential nutrients and other functional ingredients have been shown to be important in managing these conditions.
Global Perspective Aging and obesity are important factors contributing to bone and joint
disorders. Given the rising numbers of older and obese people in both economically developed and less developed countries, bone and joint health is a global concern. The burden of bone and joint disease is so weighty, that governments, NGO’s, patient advocacy groups and health organizations around the world started a collaborative initiative dedicating 2000-2012 as the Bone and Joint Decade (BJD). According to the BJD, 50% of chronic disease in the elderly is represented by joint diseases and 40% of women over the age of 50 are expected to suffer a minimum of one osteoporotic fracture within their lifetime. According to the World Health Organization (WHO), osteoporosis ranks second to cardiovascular disease in terms of its global healthcare burden.
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Product Development
Worldwide, the US has the most developed bone and joint health market, which is expected to approach $4 billion by 2013. The functional ingredients market that supports bone and joint health is also a billion dollar industry in China and Japan. In Japan, 10 million patients have osteoarthritis, with over 30% of Japanese aged 70 plus, suffering from osteoarthritis, which continues to advance with age. Aging populations worldwide and the longterm consequences of obesity mean an increasing incidence of bone and joint conditions for many years to come.
Target Markets Historically, women and adults age 60 plus have been the focus of bone and joint products. The market is growing, as a rising number of men and younger adults are being diagnosed with osteoporosis or are at high risk due to low bone mass. A body of information exists supporting that most people around the world do not get enough calcium or vitamin D, and recent research indicates that there is a high percentage of vitamin D deficiency in children under 11. The wide spectrum of deficient populations, in turn, increases the necessity for product innovation and demographic appropriate product development. In some people, evidence of osteoarthritic changes may exist by the second or third decade of life (usually without
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associated symptoms). By age 40, almost everyone has some osteoarthritic changes in weight-bearing joints (e.g., hip and knee joints) and, by age 75, virtually everyone has changes in at least one joint. Since osteoarthritis is a chronic degenerative disease, this information suggests that even young adults need to consider protecting their joints against chronic wear-andtear by optimizing their nutrient intakes.
Consumer Preferences Consumers are increasingly seeking supplements and functional foods and beverages that promote wellness and have scientific validation. Consumer preference is now turning to foods — up 29%— and beverages — up 11% — fortified with joint-health ingredients, according to Nielsen data. Prominent competitive factors in the bone and joint health ingredients market include price, quality, distribution efficiency, ability to provide a point of differentiation through novel ingredient combinations, and value-added services that include assistance in product formulation and regulatory support. Similar analysis abroad shows heightened interest in health promoting foods across much of Europe, in particular.
portion of people worldwide currently do not get an adequate dose of Vitamin D through exposure to sunlight and do not take in enough through diet to compensate. Additionally, other nutrients may be minimal or absent from day to day diets that may also play a role in achieving optimal musculoskeletal health. Hence, the need exists for a more sweeping nutrient strategy for promoting both healthy bones and joints. In particular, more consumer attention needs to be focused on joint health, and there is a great need to develop new products that target this condition. These products need to provide novel ingredient combinations that promote the maintenance of healthy bones and joints. Below we consider some important ingredients that have been shown to be efficacious in promoting bone and joint health in people. To read the remainder of this article and to learn about other nutrients that can address bone and joint health, please visit http://bit.ly/c5V660
Strategic Ingredients for Bone and Joint Health While calcium was, for years, the most often referenced antidote for bone weakness, in recent years, Vitamin D has come to the fore for its own role in promoting musculoskeletal health, as well as for its significant supporting role to calcium in bone health. While products may boast about added calcium on packaging, it needs to be better recognized that calcium works in combination with Vitamin D to promote optimal bone health. A significant
Fortitech Asia Pacific based in Malaysia, is part of the global network of manufacturing and distribution companies of Fortitech, Inc., essentially founded and pioneered the nutrient premix industry. Consistently leading the way in the field of fortification, Fortitech has helped manufacturers introduce or improve over 30,000 products offering health and wellness benefits to consumers worldwide and has the expertise to fortify virtually any product application, with any nutrient, anywhere in the world.
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Legislative Issue
Nutrients and Bioactives :
Nutrition and Health Claims Regulation in Asia Source: Asian Food Information Centre
Use of Nutrition and Health Claims on Food Labels
Nutrition and health claims on food labels can be a useful public health tool, for the promotion of nutrition awareness. Such information is also beneficial to food industry, enabling manufacturers to highlight the nutritional quality of their products. Recognising this, there has been increased interest and efforts of by authorities to improve regulatory control of regulations concerning nutrition labeling and health claims, to ensure that such information are is accurate and appropriate. This article provides an overview of the regulatory status of nutrition and health claims for nutrients and bioactive compounds in selected countries in the Asian region. More complete coverage of this topic can be found in the AFIC Brief ‘Nutrients and Bioactives : Nutrition and Health Claims Regulations in Asia’ which is available on the AFIC website”
Definition of Nutrition and Health Claims
The following is a summary of the definition of nutrition and health claims according to Codex Alimentarius, an international food standards setting organization. Nutrition claim means any representation which states, suggests or implies that a food has particular nutritional properties. There are two types of nutrition claims, namely (a) nutrient content claim (eg high in vitamin C; free of cholesterol) and (b) comparative claim (eg more protein, less sodium). Health claim means any representation that states, suggests or implies that a
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relationship exists between a food or a constituent of that food and health. These include: (a) nutrient function claim, (b) other function claim and (c) reduction of disease risk claim.
health related condition. An example of such a claim is: soy protein reduces risk to of developing heart disease.
Nutrient function claims describes the physiological role of the nutrient in growth, development and normal functions of the body, eg:
This review provides a summary of the regulatory status of nutrition and health claims in several Southeast Asian countries (Indonesia, Malaysia, Philippines, Singapore and Thailand) and China and Japan. Particular attention shall be is given to “other function claims” related to other food components or bioactive components in food. Most of the information for this review has been obtained through a series of workshops organized by International Life Sciences Institute (ILSI) Southeast Asia Region from 2002-2008. Updates were also obtained from websites of regulatory agencies.
• Calcium aids in the development of strong bones and teeth • Iron is a factor in red blood cell formation Other function claims describes specific beneficial effects of the consumption of a food constituent (or bioactive compound) in improving or modifying a physiological function. In recent years, there has been considerable interest in role of bioactive components or functional ingredients in promoting health. An example of such another function claim is: plant sterols help in lowering blood cholesterol. Reduction of disease risk claims relates to the consumption of a food or food constituent (such as bioactives) to the reduced risk of developing a disease or
Nutrition and Health Claims in Asia
Tables 1A – 1D summarizes the permitted nutrition claims, nutrient function claims, other function claims and disease risk reduction claims in the countries reviewed.
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Legislative Issue
Table 1A : Status of Nutrition Claims
Country
Nutrition claim
Indonesia
Yes, nutrient content claim, comparative claim; criteria for claim based on Nutrient Reference Value (NRV) Indonesia
Malaysia
Yes, nutrient content claim, comparative claim; format and criteria generally similar to Codex
Philippines
Yes, nutrient content claim, comparative claim; format generally similar to Codex; criteria based on Recommended Energy and Nutrient Intake (RENI) Philippines
Singapore
Yes, nutrient content claim, comparative claim; criteria for claim based on Recommended Dietary Allowance (RDA) not NRV
Thailand
Yes, nutrient content claim, comparative claim; format generally similar to Codex; criteria based on Thai Recommended Dietary Intake (RDI) rather than NRV
China
Yes, nutrient content claim, comparative claim; format and criteria generally similar to Codex
Japan
Yes, nutrient content claim only; format generally similar to Codex; but different criteria used
Table 1B. Status of Nutrient Function Claims
Country
Nutrient Function Claim
Indonesia
Yes, in new regulations to be enforced; 4 macro-nutrients (protein, fat, linoleic acid, carbohydrates), 8 vitamins, 3 minerals
Malaysia
23 claims have been allowed for protein, 9 vitamins, 5 minerals
Philippines
Yes, according to Codex; no positive list
Singapore
26 claims have been allowed for 3 macro nutrients (protein, lactose, dietary fibre), 7 vitamins, 5 minerals
Thailand
29 claims for protein, dietary fibre, 13 vitamins, 14 minerals
China
60 claims have been allowed for 8 macronutrients (energy, fat, protein, saturated fat, cholesterol, carbohydrate, sugar, dietary fibre), 6 minerals, 11 vitamins
Japan
17 claims have been allowed for 12 vitamins, 5 minerals
Table 1C : Status of Other Function Claims
Country
Other Function Claim
Indonesia
Yes, in new regulations to be enforced; dietary fibre (psyllium, inulin, oat), prebiotic, probiotic, plant sterol and stanol esters 25 claims have been allowed for other food components (eg inulin, FOS, GOS, GOS+lcFOS mixture, oligofructose-inulin mixture, lutein, polydextrose, resistant dextrin, resistant starch, sialic acid, sterol, sterol ester, beta-glucan, soy protein) Yes, according to Codex; no positive list 7 claimshave been allowed for probiotics, prebiotics (eg inulin, oligofructose, GOS+lcFOS mixture Regulations being drafted, similar to Codex
Malaysia Philippines Singapore Thailand China
Japan
Not permitted FOSHU (797 products approved as at end August 2008) and Qualified FOSHU for food components such as specific dietary fibers and non-digestible oligosaccharides, bifidobacteria, guar gum, chitosan, tea polyphenol, lactotripeptide, L-arabiose, palatinose, maltitose, erythrytol, isoflavone, medicum chain fatty acid
Table 1D : Status of Disease Risk-Reduction Claims
Country
Disease Risk-Reduction Claim
Indonesia
Yes, in new regulations to be enforced; folate, calcium, dietary fibre psyllium, inulin, oat), plant sterol and stanol esters, soy protein, soy isoflavone Not permitted
Malaysia Philippines Singapore Thailand China Japan
Yes, according to Codex; no positive list Yes, only 5 nutrient specific diet-related health claims permitted for calcium and vitamin D; diet low in sodium; diet low in saturated fat and trans fat; diet rich in whole grains, fruits and vegetables Regulations being drafted, similar to Codex Not permitted Only calcium and osteoporosis and folate and neural tube defect, as part of the FOSHU system
Specific examples of permitted other function claims and disease risk-reduction claims permitted for Malaysia, Singapore and Japan are given in a complete write up of this subject on the AFIC website (www.afic.org).
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Conclusions
There is continuing interest in nutrition and health claims among the food industry in the region. The food industry would like to have a clear regulatory framework for application of nutrition and health claims. It also seeks a reasonable lag time between application and final approval of a claim. Smaller companies also lack expertise to submit such applications. The regulatory agencies are monitoring closely these developments. The authorities are concerned with effective communication of such nutrition information to consumers and the potential misunderstanding and misuse of claims and the simplistic interpretation of claims. There is increasing emphasis on the need for scientific substantiation before health claims are permitted to be made. The authorities are looking into putting in place clear regulatory systems to facilitate making of nutrition and health claims by the food industry. As different countries work internally to set up systems that work for them, there is a danger that differing regulations can cause confusion for consumers and food companies and inhibit free trade of food products from one country to another. It would seem that the need to keep consumers well informed on product benefits based on sound science should have more similarities than differences among countries and hopefully the Codex system will help provide guidance in that direction. Getting it right will help consumers by providing an incentive to companies to market products that improve nutrition and health.
‘The Asian Food Information Centre(AFIC) mission is to effectively communicate sound, science-based information on food safety, health and nutrition to media and other key audiences in the Asia region. For other interesting articles, please visit www.afic.org.’
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Advertorial
Smarter and Healthier By Homart Pharmaceuticals Pty Ltd (©2010 Homart).
Kids
All parents want their children to grow smart and healthy, so the children are well-prepared and wellequipped to succeed in this challenging world. Parents invest on children huge amount of money and time for this: quality educations and trainings, latest books and computers, and also the best nutritional food and supplements. Omega-3 is one of the most important nutrients essential for the healthy growth and functioning of the young body and mind. Due to polluted food sources, unbalanced modern diets, and busy life styles, medical researches found Omega-3 health supplements to be a safe, convenient, and affordable alternative to increase the cognitive, learning, concentration, psychological, visual, behaviour, immune and physical abilities of children.
Omega-3 (DHA, EPA):
Itomura, Sawazaki, and Nagao [7], they found hostility and anger levels (measured by psychological tests) in students not taking any Omega-3 supplement (control group) increase by 58% whereas it was reduced by 14% in the students taking DHA supplement. They also tested the stress level in the two groups in a similar double blind experiment and found those students taking DHA supplement reduce stress level by 31%, whereas it stayed at the same level in the control group.
Higher IQ and EQ with Lower Stress and Anxiety
Better Vision and Eye-Hand Coordination
Omega-3 is a type of natural polyunsaturated fatty acid (PUFA) contains high levels of Docosahexaenoic Acid (DHA) and Eicosapentaenoic Acid (EPA). Human brain and eyes contain a large amount of Omega-3 fatty acids. These essential fatty acids are necessary for the development of the central nervous system in children, before and after they are born [1]. They are also essential for normal mental and visual developments and functions.
A lack of DHA in brain is correlated with loss of structural and functional integrity in the brain, while maintaining DHA levels enhance cognition, learning and memory [2][3][4]. Recent medical researches have found that Omega-3 supplementation is also associated with an improvement of attentional and physiological functions, particularly those involving complex cortical processing. Omega-3 fatty acids may also improve cognitive development and memory-related learning, increase neuroplasticity of nerve membranes, and promote signals transmission and activities between brain cells [2][5]. Furthermore Omega-3 supplementation also increases the mood and vigour, and reduces anger and anxiety. Omega-3, by improving cognitive functions, also reduces depression [3][5], helps modulate behaviour [2], and helps children to better cope with stress and anxiety with reduced angers [6][7]. In a double blind research experiment by Hamazaki,
DHA is also essential for the development of normal visual acuity in new borns . Thus, any marginal deficit in omega 3 LC-PUFA levels might impair retinai function[8][9][10][11].Maternal fish oil supplementation during pregnancy is safe for the fetus and infant, and may have potentially beneficial effects on the child's eye and hand coordination [12]. Dietary DHA is also needed by children for the optimum functional maturation of the retina and visual cortex, with visual acuity improved by extra DHA [4].
Healthier Children
Various other developmental problems including attention-deficit/hyperactivity disorder (ADHD) are also linked to biological deficiencies in polyunsaturated fatty acids. There is evidence that the symptoms may be reduced with PUFA supplementation such as Omega-3. An experiment by University of South Australia [13] found that even children with ADHDrelated problems with inattention, hyperactivity, and impulsivity might be improved by treatment with polyunsaturated fatty acids (PUFA) supplements. Another good reason to make fish oil a regular part of our diet is found by a research [14] showing fish oil may prevent schizophrenia symptoms developing in young people at risk of the disorder. Left untreated, 28% of children who suffer from brief hallucinations or delusions go on to develop a psychotic disorder compared to only 5% who take fish oil regularly. 28% of children who suffer from brief hallucinations or delusions go on to develop a psychotic disorder compared to only 5% who take fish oil regularly. Children as young as fetus and infant can benefit from Omage-3 supplementation from their pregnant mother, breast-feeding mother, and infant formulas.
Advertorial Omega-3 is required for the healthy development of the fetus and placenta and the central nervous system, and cognitive and visual functions in infants [4][11][15]. Perinatal supplementation of Omeg-3 also prevents the development of hypertension in adult life, whereas a deficiency in the perinatal period results in raised blood pressure later in life [16].
Great, Where Do I Get Omega-3 for My Kids (and Even for Me)?
Fish is the richest source of omega-3 in the human diet. However many governments have found that dangerous levels of heavy metals such as mercury, pesticides and other harmful chemicals flushed to the oceans and rivers being accumulated in aquatic food chain and fish. Consuming fish means taking in all those harmful substances into your and your children’s bodies. According to Food Authority of NSW government in Australia and other medical researches [1][17], a very high intake of mercury has been linked to disorders such as developmental delay and neurological problems, so eating fish is an impor-
tant concern for women planning pregnancy, pregnant women, breastfeeding women and children under six. Australian government and scientists recommend those groups of people to eat only certain types of fish with low mercury and also not too frequently per week [1][17]. Swedish government and other European countries as well as USA have also issue similar health guidelines about eating fish to their people. In comparison, fish oil supplements manufactured by reputable companies in highly regulated countries such as Australia are subjected to stringent testing and manufacturing processes to ensure there is no any harmful mercury, pesticides, and chemicals in the supplements. Furthermore, our modern diets and busy life-styles often does not allow us and our children to eat sufficient fish per week, let along eating the correct fish types with low mercury and recording and controlling the number of times that you and your family eats fish as recommended by those governments. Therefore supplementation with fish oil capsules is often advised to provide the necessary Omega-3 that is so essential for our children’s brain, eyes, and health [18]. It was never an easy task to drag your children to drink those awful-tasting fish oil liquid by the spoonful, or to take the medicine-looking unattractive capsules. But new and innovative fish oil supplements specially formulated for growing children have been recently launched in the market. They have fun animal shapes, sweet chewable capsule shell similar to jelly beans, great fruity taste inside the fish oil capsules, and yet still come with the full health benefits of the fish oil in each capsule. You may still worry about your kids taking those new kids’ fish oil supplements, but it would be a happy worry about not enough tasty capsules instead of forcing them to take any.
[1] Food Authority New South Wales Government, Australia “Fish and mercury FAQs “, 2008, (http://www.foodauthority.nsw.gov.au/consumers/life-eventsand-food/pregnancy/fish-and-mercury-faqs/). [2] Youdim, Martin, Joseph. “Essential fatty acids and the brain: possible health implications.”, Int J Dev Neurosci 2000;18:383-99. [3] Colin, Reggers, et al. "Lipids, depression and suicide.", 2003, Encephale 29(1): 49-58. [4] Uauy, Dangour. “Nutrition in brain development and aging: role of essential fatty acids.”, May 2006, Nutritional Review; 64(5 Pt 2):S24-33; discussion S72-91. [5] Fontani, Corradeschi, Felici, Alfatti, Migliorini, Lodi. “Cognitive and physiological effects of Omega-3 polyunsaturated fatty acid supplementation in healthy subjects”, 2005, European Journal of Clinical Investigation, vol 35, num 11, pages 691-699. [6] Maes, Christophe, Bosmans et al. “In humans, serum polyunsaturated fatty acid levels predict the response of proinflam matory cytokines to psychological stress.” Biol Psychiatry 2000;47:910-20 [7] Hamazaki, Itomura, Sawazaki, Nagao. “Anti-stress effects of DHA.”, 2000, BioFactors, vol 13, num 1-4, page 41-45. [8] Cho, Hung , Willett, et al “Prospective study of dietary fat and the risk of age-related macular degeneration”, Clin Nutr 200 1J3209-18. [9] SanGiovanni, Parra-Cabrera, Colditz, Berkey, Dwyer. “Metaanalysis of dietary essential fatty acids and long-chain polyunsatu rated fatty acids as they relate to visual resolution acuity in healthy preterm infants.”, 2000, Pediatrics, Jun;105(6):1292-1298 [10] Hoffman, Garfield, Morale, Bosworth, Castaneda, Wheaton, Theuer, Birch. “VISUAL AND NEURAL DEVELOPMENT OF
BREAST-FED INFANTS RECEIVING DOCOSAHEXAENOIC ACID (DHA)-ENRICHED BABY FOOD: A RANDOMIZED CLINICAL TRIAL”, 2004, IOVS, vol 45. [11] Bistrian. "Clinical aspects of essential fatty acid metabolism: Jonathan Rhoads Lecture." (2003) JPEN J Parenter Enteral Nutr 27(3): 168-75. [12] Dunstan, Simmer, Dixon, Prescott. “Cognitive assessment of children at age 2(1/2) years after maternal fish oil supplementation in pregnancy: a randomised controlled trial.”, 2008, Archives of disease in childhood. Fetal and neonatal edition, vol 93, num 1, page F45-50. [13] Sinn, Bryan. “Effect of supplementation with polyunsaturated fatty acids and micronutrients on learning and behavior problems associated with child ADHD”, (2007) Journal of Developmental & Behavioural Pediatrics 28 82-91. [14] “Feed the Kids Fish” 2008 Choice Magazine, page 6. [15] Helland, Saarem, Saugstad, Drevon. “Fatty acid composition in maternal milk and plasma during supplementation with cod liver oil.” Eur J Clin Nutr 1998;52:839-845. [16] EFA Sciences LLC “Long-chain polyunsaturated fatty acids interact with nitric oxide, superoxide anion, and transforming growth factor-beta to prevent human essential hypertension.”, 2004, Eur J Clin Nutr. Feb;58(2):195-203. [17] Corbett and Poon “Toxic levels of mercury in Chinese infants eating fish congee”, 2008, The Medical Journal of Australia, 188 (1): 59-60. [18] Kolanowski, W. “Omega-3 LC PUFA contents and oxidative stability of encapsulated fish oil dietary supplements”, 2010, International Journal of Food Properties
Advertorial
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Top Life （特•維康 產品系列）
Premium health supplements and skin care range made in Australia. Products include children range (kids fish oil capsules, colostrum tablets and powders, propolis candies, etc), adult range (fish oil capsules, vitamins, minerals, propolis capsules/liquids, marine collagen capsules, etc), and elders range (saw palmetto capsules, glucosamine tablets, green lipped mussel capsules etc), and skin care range (lanolin creams/lotion, etc).
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Spring Leaf （綠芙 產品系列）
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Natural Products Expo Asia 2010
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Tap Opportunities in Asia
Natural Products Expo Asia is the
premier platform to meet this emerging market needs providing measurable results and market exposure throughout the Asia PaciďŹ c region.
Each
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