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ROKU
Roku finished the year up 9.8 million active accounts for a total of 36.9 million. It added 4.6 million active accounts in the fourth quarter. Nearly one in three smart TVs sold in the United States is a Roku TV. Roku predicts that “roughly half of all U.S. TV households” will have either cut the cord or never had traditional TV by 2024.
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Live Streaming
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Amazon Fire Stick
Amazon Fire TV has over 34 million monthly active users, further widening its lead over competitor Roku. Jenn Prenner, head of global marketing, growth and engagement for Fire TV, confirmed the numbers this week in a panel on the Pay TV Show.
Furthermore, Fire TV has become the most popular streaming player in the US, UK, Germany, India and Japan, at least according to Amazon’s metrics. It’s a big leap for Fire TV, which back in October announced it had 25 million active users.
Apple TV
New data from comScore shows that 5% of all U.S. households with a WiFi connection now use Apple TV. Apple’s streaming TV box is the fourth most popular platform after Roku, Amazon’s fireTV and Google’s Chromecast.
comScore collected the data in December of last year.
The company notes that despite the growing use of video on demand services, live TV still dominates, accounting for 84% of all viewing against 14.9% time-shifted TV and just 1.1% video on demand. However, this is very much driven by demographics: Millennials and Gen X spend more time watching digital media than live TV.
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