The Results

In just one month, the campaign generated 38,999 impressions, 454 clicks, and a click-through-rate of 1.16%. In two weeks out of the first full month of the campaign (September 2022), the campaign generated a total of 49 leads on Facebook, with an average CPC of $10.89 and an average CPL of $41.49.

With the help of Ext. Marketing’s audience segmentation, cohesive digital marketing strategy, and ongoing optimization and retargeting, the adviser established a strong online presence and successfully connected with previously inaccessible potential clients.

Industry Cost vs. Client Cost

Although the client’s CPC was higher, the more important CPL was 30% of the industry average