25 WONDERFUL YEARS
Dear Reader,
For this double-page spread, we reviewed all the photos from the past 25 years.
It took almost an entire day and was an emotional journey! It’s incredible how quickly time has passed.
With the increase in orders, the frequency of barbecue parties has significantly decreased. The lightheartedness of the early years has given way to professionalism.
But the core of this company has remained unchanged over all these years: We see ourselves as a service provider, as partner to our customers and suppliers.
How it all began:
25 years ago, I was still personally selling textiles with prints and embroidery to industrial customers.
I still vividly remember what it means to be a reseller between wholesalers and end customers and to handle customization.
Selecting the right products, creating trendy and CI-compliant branding, managing the technical execution, preparing data, ensuring availability, meeting deadlines, avoiding complaints, and guaranteeing identical repeat productions…
Back then, there was a noticeable dissatisfaction in the market with the existing wholesalers. B&C was looking for a wholesaler in Austria, and thus a market gap emerged. The quickly established „Cotton Classics Handels GmbH“ was warmly welcomed as a new supplier, and the journey continued with James & Nicholson, the expansion to „Multi-Brand“ with the acquisition of Hausmann Textilpromotion in 2010, and in subsequent years, the intense internationalization driven by the gradual unification of EU states and the corresponding market consolidation.
For these wonderful 25 years, I want to express my gratitude to:
- My amazing, solution-oriented team
- Our innovative, reliable suppliers
- And, of course, you, our loyal customers!
On behalf of the entire Cotton Classics team
Ihr Wolfgang Horak
Wolfgang Horak
Cotton Classics Catalogs: Eye-catcher since 2010
Founder,
owner and CEO
We are proud to have been partners with Cotton Classics for nearly 14 years. Your leadership, marked by an engaging personality, a true epicurean spirit, and remarkable business acumen, has been a key element of this long-lasting partnership. You are not only a major player in the industry but also a symbol of continuous growth and operational excellence.
I have known Wolfgang for nearly three decades now. Over the years, our business relationship has grown into a true friendship.
„ Congratulations Wolfgang and All of the Cotton Classics Team on 25 Remarkable Years of Trading and Growth in Austria & Central Europe.
For almost half my business life you have been a very important part of RESULT’s success and your achievements are linked to ours. Looking forward to the many more years of working together.
It is truly close to my heart to support our customers in achieving their goals. For me, it is a deeply rewarding task.
I take great joy in constantly finding new ways to provide them with the best possible service.
In 2002, we met at our Fespa trade show booth in Madrid, where the beginning of our collaboration was sealed with a handshake. 25 years of impressive growth – a quarter-century filled with challenges and shared milestones.
Congratulations on this special anniversary!
I am proud to have been part of this success story, and I wish the entire Cotton Classics team continued success and all the best for the future.
Visionary, bold, ambitious, determined, hardworking, loyal, and honest – the face of Cotton Classics is Wolfgang Horak, and it has been an honor to be part of this success story for more than 25 years!
We extend our heartfelt congratulations and look forward to a continued, excellently functioning business relationship!
Founder of SOL’S, SOLO Group
Founder of Result, Result Clothing
Managing Director, GEWI Winkler
Longest-serving employee, 24 years Cotton Classics
Founder von James & Nicholson, Formerly Gustav Daiber
Managing Director, Meller Textildruck
Alex Meller
Alain Milgrom
David Sanders-Smith
Natascha Schillinger
Rolf Daiber
Thomas Winkler
New Morning Studios launches a contemporary, youthful streetwear collection made from sustainable materials. Both the color palette and the cuts reflect current fashion trends. The range includes a variety of products from the t-shirt, sweat, and jacket categories.
The new blanks brand by Jack & Jones is inspired by bestsellers in retail and is produced using optimally refinable, sustainable fabrics. The focus on unisex models aligns with the current trends.
Blanks
Neutral remains the first choice in 2025 for anyone who wants to be sure they are buying a fully sustainable product. Following the great success of the oversized collection last year, it will be expanded to include a long-sleeve shirt and joggers. With the addition of the Tiger collection, a polo shirt with a neutral size label will be available for the first time.
The SOL’S innovations highlight several key areas. In addition to launching a comprehensive polo collection, several new jacket models were added, along with further products designed in collaboration with young artist Pablo Attal.
Jerzees returned to the European market last year and presents modern unisex T-shirts and sweats – featuring, for example, color contrasts. For 2025, the collection has been completed with a children‘s T-shirt.
The brand Fruit of the Loom expands its collection with the Pure Cotton T – its first T-shirt made from organic cotton. Additionally, the Premium Sweat collection will be expanded to include two models made from particularly heavy material.
The collection of the German heritage brand Seidensticker will be expanded in 2025 to include a modern, wide poplin blouse.
At Russell, the popular model 180M is being expanded to include a matching women’s model.
Korntex is once again bringing variety to the HiViz segment this year. A highlight is the multifunctional vest KXTAC, which can be customized with various additional patches.
WEBSHOP RELAUNCH
Innovative Responsive Design
In
Intuitive Usability and New Shopping Cart
The familiar uncompromising B2B interface
Product Finder with New Features
In addition to the new download area, the Product Finder has been significantly improved: a new algorithm for color search, an autosuggest function with photos, and even more flexibility in applying filters.
Practical Information for Your Daily Business
On-demand access to current backorder lists and your personal purchasing statistics.
