6 Business Promotion Techniques You Don’t Want to Miss If you are the owner of a business, whether it is online or offline, you need to make sure that you spread the word about your brand and all of the amazing work you do as often as you can. Business promotion doesn’t have to be a tricky endeavor, but it can be timeconsuming. However, the more promoting you do, the more your business will grow and prosper, so your toils and labor will definitely be rewarded. If you’d like to learn some free and relatively easy ways to promote your business, stay tuned, and this article will give you some helpful howto advice that you can immediately start implementing! First off, I’m going to assume that your business has a website (even if it is an offline company), and if it does not, then you need to drop everything you’re doing and go make one right now! If your business does not have its own domain name and website, then you are closing the door on literally millions of moneymaking opportunities. So, with that said, let’s assume that your business does have its own website and that you update it regularly. A great way to promote your business and bolster the amount of traffic its website gets is to employ linking strategies. Search engines, like Google and Yahoo, consider “link popularity” (aka the number of incoming links to your website) to be a significant measure of your website’s relevance and importance, meaning that the more incoming your website has, the higher its search engine page ranking will be. Some fantastic linking strategies include the following: •
Twitter – build an audience of likeminded followers (you can use WeFollow.com to identify people in your niche) and start sending out “microblog posts” about things relevant to your business. With Twitter, you absolutely can do selfpromotional tweeting, just try to keep those kinds of messages around the 20% margin.
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Guest Posting – find other websites in your niche and contact their owners, introduce yourself, and ask them if they would be open to you posting an article on their website. This is a great way to both build relationships and get more incoming links because with each guest post that you write, you can include your website’s URL somewhere in the article.
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Linking Out – this sounds counterproductive, but it can be very effective. The reason being that every time you link out to another website, that site’s owner receives a ping, alerting them of your “shoutout.” Consequently, they are likely to take note of you and return the favor by linking back to you. In addition to linking strategies, here are some other business promotion techniques that you can utilize:
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Submit articles to article directories, such as Ezine, HubPages, and eHow, making sure to include your website’s URL in either the signature or resource box.
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Do promotional giveaways – everyone loves a freebie, whether it is a free report or a freetrial of a product. Therefore, a terrific way to attract clients and generate buzz is to give away something for free every now and again.
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Send out newsletters – on your website, include a place where people can sign up for a weekly or monthly newsletter. This will allow you to collect people’s email addresses, so you can present them with useful information, additional purchasing opportunities, giveaways, upsells, etc. If you provide people with quality services and/or products, they are going to want to keep you on their radar. You now have ample business promotion ideas and strategies to start working with. As a way of keeping yourself on track and maximizing your productivity each day, I would highly recommend checking out a fantastic product called the Action Enforcer. This system will help you to build unstoppable momentum and get laserlike focus, thus allowing you to fully optimize your business promotion endeavors.