Press release
EWR LAUNCHES ‘ADVENTURER ACADEMY’ IN NORWAY WITH ONE-OFF COMPLIMENTARY TRAINING OFFER (WORTH £1900) Only experienced by Royal Marines, celebrity adventurers, and all former race competitors until now, Extreme World Races today throws open the doors of their legendary Adventurer Academy. Hosted by EWR’s world-beating team of expert Polar survival instructors, would-be explorers are invited for the first time to experience the acclaimed facility in Hjerkinn on 31st March 2011 for a complimentary week of intensive training (worth £1,900, limited availability, flights/transfers not included, terms and conditions apply). This is far from a holiday, however. The EWR Academy was used by the Royal Marines for arctic training, in addition to entrants to the forthcoming Centenary Race to the South Pole – a grueling 700km race across Antarctica on the centenary anniversary of Captain Scott’s epic journey later this year. Celebrity explorers including Ben Fogle, James Cracknell and Jonny Lee Miller all previously trained at the facility for the BBC One series ‘On Thin Ice’. Attendees will be taken through a comprehensive training programme which may include; mini-expeditions, cross-country skiing, ice hole training, pulk-dragging techniques, night-skiing, ice-breaking, cooking in extreme conditions, sleeping in expedition-style tents in the Norwegian mountains; and essential information on how to survive in the one of the highest, driest and coldest deserts on earth - all delivered by the world’s leading polar survival experts.
Tony Martin, CEO at EWR;” the conditions in this very special part of Norway simulate the polar environment very closely and attendees will receive invaluable training in how to survive at the extremes of human endurance”. What is Included: Thorough instruction by fully experienced instructors. Formal preparation lectures All expedition equipment (see below) Mini overnight expedition and logistics support Full board and lodgings Equipment Supplied: Tents Ski’s / Poles Stoves/Pans/Fuel Food Sleeping Bags / roll mats Pulks Water bottles and Flasks Not included: Flights Train Personal clothing / Footwear Personal Insurances Rucksacks N.B. STRICTLY LIMITED AVAILABILITY. TERMS & CONDITIONS APPLY. FLIGHTS/TRANSFER NOT INCLUDED.
Ice breaking at the EWR Adventurers Academy For further information or to book your place on this once in a lifetime event, call the EWR team on 01285 860440 or email andy@extremeworldraces.com. For media enquiries, please contact Dan dan@extremeworldraces.com 020 7225 6420/07773 768832, www.extremeworldraces.com or check out www.vimeo.co/ewr or follow us on Twitter www.twitter.com/extremeraces
Notes to Editors: Extreme World Races
With seminal forthcoming races in 2011 including the EWR Centenary Race to the South Pole, the Polar Challenge to the North Pole and the world’s first ever multi-discipline race across the infamous Lake Baikal in Siberia, Extreme World Races has pioneered the recent phenomenal growth in ultra-extreme adventure sports. With a proven record of successful races at the extremes of environment and of human achievement, Extreme World Races provides arguably the world's most complete Polar training and support programme. Competitors are provided with fully qualified experts and support team in the field, including doctors, psychologists, nutritionists, extreme condition logistical experts, engineers, drivers and expert physiological and psychological training teams. Founded by ex-soldier, adventurer and entrepreneur, Tony Martin, Extreme World Races is famous around the world for organising races at the extremes of human performance, in the most hostile environments of sea, air and land on the planet. Founded in 2003, the company has grown rapidly to become a major international phenomenon. From the first ever organized race to the South Pole, to facilitating BBC Top Gear’s legendary Polar Challenge, Extreme World Races are now transmitted into 90 million homes worldwide, with plans for even more ambitions challenges in 2011/12. Now attracting thousands of race applications from every year from all over the globe and providing unprecedented sponsorship and affiliation opportunities for a vast range of brands, Extreme World Racing is recognised as the definitive extreme racing challenge.