How to Start a Successful Healthcare App Business in 2024: 10 Ideas to Consider
The rapidly evolving technology landscape combined with shifting customer mindset and healthcare innovation has revolutionized the industry. This transformation has led to increased convenience, affordability and accessibility of healthcare services. Patients expect seamless experiences across channels and exceptional support from the healthcare providers. At least 70% of patients believe they should be able to access their records online. Moreover, 59% of the patients switch physicians to avail better care and accessibility. Mobile health is approximately a $311.98 billion industry and offers the advancement or convenience patients look for. With an increase in the demand for location-agnostic healthcare services, there is an excellent opportunity for healthcare app development for entrepreneurs and caregivers. 2024 can be the year when you invest in these opportunities and close the gaps in the otherwise fragmented industry. Let’s look at some of the ideas that pose a good opportunity and should be on your radar.
#1. Telemedicine Platform
The telemedicine app is one of the best ways to invest in healthcare app development services. Your users can easily share their concerns and reports over a voice or video call with the caregiver. It reduces geographical restrictions and allows users to access healthcare that is relevant to their needs. It has gained traction post-COVID. It assures great convenience, accessibility and affordability to healthcare users.
✔ The Top Features: 1) Prescription Delivery The users can order the medicines prescribed by the caregiver from the application itself. As the prescription is recorded in the application itself, it is easier for the patients to place the order and get the medicines delivered.
2) Virtual Follow-ups The telemedicine application allows users to virtually connect with the doctors for a follow-up from the app itself. Moreover, the app will send reminders and automate the schedules for follow-up.
3) Health Records This is the core and crucial feature of telemedicine applications. The solution can save all the information of the users, and pass them to the doctors. It can also ensure the seamless transfer of historical records to the user.
4) Reviews & Ratings
The patients can learn about the best doctors in the field through reviews and ratings. It can help them to make informed decisions, identify top qualities, Gain confidence, Avoid unsuitable practitioners and Improve transparency and accountability.
5) Audio/Video Consultations You can connect over a voice or video with the doctor. You can check in with them at any time and anywhere.
6) Payment Integration This app will allow users to make payments to doctors or medicines through the application. It ensures quick and hassle-free payments through secure modes.
✔ Current Apps: 1) TeleDoc TeleDoc is a telehealth application that connects certified doctors with their patients. It includes features such as video calls, consultations with specialists and prescriptions. You can easily access the caregivers and convenience.
2) Doctor on Demand It is an all-inclusive telemedicine solution that offers interface-friendly and high-quality solutions to manage health concerns.
3) Amwell This is a leading and secure application that ensures convenience. You can avail diagnosis and treatment without visiting the doctor in person. Moreover, it offers personalized healthcare solutions to all types of care.
✔ Gaps in the Market: 1) Limited Specialization You may not avail of customized treatment plans for specialized or chronic diseases with healthcare mobile app development solutions. If you have specialized healthcare needs or diseases that require personalized treatments, you may need to seek more than telehealth applications.
2) Personalized Care There are very few telemedicine applications that cater to personalized treatment. Patients may not get solutions that are specific to their needs or preferences.
3) Integration with Healthcare Services Data sharing or seamless patient care is still a restricted base. The telehealth apps cannot integrate with most applications that cater to data sharing or patient care. This limits the effectiveness or efficiency of the healthcare ecosystem.
✔ Opportunities: 1) Integration with Wearable Devices You can augment the patient experience by integrating your healthcare application with wearable devices. This integration enables real-time monitoring and ensures proactive care. You can also ensure timely intervention that improves the chances of offering timely care.
2) AI-driven Diagnostics With healthcare AI applications in diagnostics, you can enhance the accuracy and efficiency of your diagnosis and treatment plans. You can use the algorithms to conduct assessments, offer accurate conclusions and prepare a more customized treatment plan.
3) Blockchain-based Data Security Telehealth is a segment that calls for maximum security and transparency as it concerns a lot of patient records. Blockchain offers decentralized and encrypted solutions that build trust and mitigate risks.
#2. Health and Fitness Tracking
With more people consciously monitoring their health and working towards fitness goals, this is your ideal niche. You can offer tracking solutions, and wellness plans and even help build daily routines with your solution. Apps in this segment offer ways to monitor crucial health metrics and help burn the extra calories in the best way possible. Moreover, they also offer real-time insights and care solutions to enhance the user’s lifestyle. The tracking application can also help the users improve their lifestyle and make more informed decisions related to their health.
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