Amy Renee ’ s Kreative Touch

How long have you been in business?

Amy Renee’s Kreative Touch opened in Downtown West Allis, WI in September 2021. How did you get started?

Prior to opening a brick-and-mortar, I sold through various outlets, including a short stint at Antiques on Pierce in Milwaukee.

As a young child my favorite pastime was either playing dishes, or creating some type of art. It still is.

Collecting antiques began with furnishing and decorating my first home 40 years ago. Gosh, my first collectors’ item that I purchased was through Early American Life Magazine via mail order— cash on delivery (C.O.D). It was Dorothy Long Redware from Pennsylvania. A few pieces have survived the years.

What changes have you seen over the years open?

The industry is always evolving; however, most notably is that with Covid many new sellers have entered the online market. Instagram is a great showplace to share with the social community. Social Media in general continues to advance; however, I do think that the algorithms are limiting customers’ choices, and experience. Consumers are going back to purchasing in person and local. People are longing for nostalgia.

What do you most love about your Industry?

It’s a close network of friendly competitors who offer support, resources, guidance, and advice. It goes without saying, that having a love for antiques, an admiration for quality craftmanship, or an artistic expression, and being able to dabble in the creative really revs my engine. Then there’s this: the industry feeds my