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Marketing Communication
This advertisement that I made was part of the final for Marketing Communications. After spending the semester working on creating a company (Blue Lotus Printing Company), now it was time to advertise for them. There were five different ads on five different platforms that we were to create. This is the ad that I used for my unaddressed mail—a postcard that would be sent out to people to spread brand awareness.
By Abigail Johston
Advertisement
Thoughts
Typography
Become Words
The formatted quote was one of six formatted quotes that was part of a Typography assignment in 2021. In this assignment we were required to use kerning, leading, tracking, character rotation, baseline shift, and font tools to create a unique layout. The goal was to create a unique layout design that highlighted the meaning of the quote and was easily legible.
