5 Key Differences Between Bing SEO and Google SEO
Both Google and Bing are widely popular search engines and each of them has its own features that distinguish certain things. When it comes to doing SEO for them, people always get confused that the SEO process for both the search engines is the same, but it's not. In this article, we will take about five major differences between Bing SEO and Google SEO that you must know to win the game of rankings. And, whenever you opt for professional SEO services, you have to mention what search engine you are planning to rank.
First, let's talk about keywords A professional SEO expert understands the fact that both the search engines deal with the keywords differently and it's important to know the difference. Bing is not very difficult as Google, and its state clearly suggests that businesses use more niche-targeted keywords as likely to bring the right visitors to their websites. This concept of Bing is simple and easy to adopt, just pick up some popular queries, and include them in your page descriptions, blogs, H1, and other meta tags. This simple practice will help you gain a better ranking than others on Bing.
On the other side, Google works differently in terms of keywords as it tries to find the context behind the keywords that users are searching. Google's algorithms are much more complex and are almost difficult to avoid by just filling multiple keywords on your website. However, both search engines are based on machine learning and artificial intelligence but Google's bot pays keen focus to the quality and the originality of the written content. Backlinks are important for both the engines In terms of backlinks, both Google and Bing believe in quality as backlinks derive the quality of the website for sure. Google's search engine uses a special algorithm which is known as PageRank to assess the quality of your website's backlinks. It is usually better to use one link with a high PageRank as compared to a low-authority website with thousands of irrelevant links.
Google uses this method to provide visitors a better user experience and prevents them from low-quality thin content. Along with this, Google is also known for imposing penalties on websites that practice black hat tactics to gain links. Bing also sticks to this backlink concept, but it sets slightly different rules for judging a website's authority and quality. Bing views a website as important if it has been around on the web for a long time. On the other hand, and if the URL is a top domain URL and ends with .gov, .edu, or .org, then there are high chances of getting better rankings. You can opt for professional SEO services that help you build these quality links.
Google and Bing on social signals Apart from the search engines, people use a large chunk of their time browsing multiple platforms like Instagram, Facebook, Quora, and more, and search engines are aware of that. Both Google and Bing constantly investigate numerous factors like subscribers count, positive & negative comments, likes, and factors on the accounts. Based on these factors, the engines compensate brands as they treat them like a good signal for the users. Coming to Google, the company has already specified that its search model does not count anything majorly from these social signals. But, this is also not wrong to state that social signals hold a little importance to Google also as it gives them a clear understanding of which brands are better. On the other hand, Bing has made it clear that they keenly focus on social signals coming from various platforms. They believe that these signals help them rank the sites based on today's trend of social media.
Multimedia apart from the indexed text In this area of ranking, Bing is ahead of Google as Bing's algorithm pays more attention to multimedia for determining the quality of the overall website. Bing's search crawlers identify if the multimedia is of high quality or not. For this, Bing has several dedicated bots that understand the context of media shared on websites and other platforms.
On the other hand, Google's search bots are still 'text lovers' which simply means, the engines are heavily dependent on the text present on the website. That is the reason, for Google optimization, the webmasters need to focus more on Alt tags and other meta tags.
Indexing on both the platforms In terms of getting your web pages listed on search results, Google is ahead of Bing. This is because Google is more frequent in terms of crawling and adding more pages to its database. On the other hand, Bing's crawler is comparatively slower and takes time. But to avoid being unindexed, you can always submit a sitemap to Bing also to make sure the process is faster. These were the major differences between Google SEO and Bing SEO. So, before you proceed to perform search engine optimization, keep these slight differences in mind. Or, you can also opt for an expert SEO Company that will help you get better rankings on both platforms.
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