Top 10 Tips to Retain Existing SEO Clients
Are you thinking how you can retain your existing SEO clients? Following certain guidelines can help you do so. Any company which relies on its website for the promotion or sale of its product or SEO services cannot sustain itself without help from a consultant. With more and more websites coming up each day, this domain has become very competitive as well. So your clients expect a lot from you, and whether they would continue hiring you for help in this field, depends on your service to them. So here are some tips that can help you to retain your already existing clientele. Be Clear About your goals If client retention is your priority, then you should be clear about your goals and possible achievements regarding the website traffic and conversions in the few months ahead. Also, you should mention the client any possible slow growth period or short periods of traffic losses if any. From this, they can be sure that you are there to take care of that problem. Avoid unnecessary boasting about things such as how you have increased the organic traffic mention the more important fact. Educate Your Client continuously Your clients are familiar with only a few concepts regarding SEO. They try to understand everything from their perspective, with the little knowledge that they have on the topic. Start educating the client about your approaches, explain things to them systematically and
ensure that they are getting it. Demonstrate that you are making an effort to increase their ranking. Offer them to meet social media coordinators or company markets. They will appreciate this transparency and the hard work that you are putting behind fulfilling their objective. Identify and Eliminate Weak points While working with your clients, try and understand their weak points. Once a client knows that you understand his weak point and are trying to improve on it, he will surely stick to your service. Working on the weak points and improving on them is one of the main responsibilities of a SEO company. This is also one of the reasons that a company hires a SEO consultant.They will renew the contract if they are pleased. Build up A relationship with Your Clients To retain your clients, it is important to build up a relationship with your client. Make them aware of each and every topic that they need to know. You should also inform them about the expertise that you have gained in this field. Also, you should reward them for being there with you. Offer discount on special packages or some extra facilities for a period. Inform Your Strategies to Your client Prepare a brief of the strategies that you that you plan to undertake. You must thoroughly study your client’s site and their competitors’ sites to do this. By this study, you will be able to understand the changes that you need to make in your client's website. From theSEOperspective plan their content strategy as well and then list the set of strategies to send it to the client in a word document or a .pdf file. This way, your client not only knows what you are planning to do, but you are can also be organized with a particular project. Develop a next Phase Strategy Brief Too Also besides planning the current strategies, plan the strategies for the next phase. Meet with your team and chalk out the plan for your next six months if you are planning to resign the client. This keeps you ahead of time, so that when the client asks for the next set of strategies, you can brief them about how you will do the remaining work as soon as possible. Listen to your clients You must listen to what your clients have to say about what they want from you. Listening to them attentively will ease your task as you have a clear idea about exactly what they want from you. ifoyu are then able to fulfill their needs then there is no reason that they will move to any other company for the services. Listening to the clients also makes them
have a good impression about you. They will think you are patient and cooperative and are willing to know whatever they have to say. Show them a graph of yourperformance Your clients must understand you cannot achieve good results overnight. It does take time, but the results that show up are huge and very accurate. To make them understand this, show them a graph of your performance, so that they can see it any make an estimate of how you worked on their project. They are thus satisfied that you have put in much effort to achieve the desired results and would love to renew the contract with you. Be honest with your clients Also, you must be honest about everything concerned with the work that you have been given. Besides, wrong perceptions like SEO is one-time process and does not require to be practiced in future need changing. Before committing to a contract with a client or deciding on the price, let them know clearly about what services they would get and also what they won’t get.For instance, if your client wants an infographic, but it doesn’t fit their budget, inform them honestly about it. Change any wrong perception of your clients about SEO There areseveral wrong perceptions about SEO. For instance many clients believe that SEO is a one-time procedure and does not require to be repeated anymore. It is wrong as SEO is practically a ‘forever’ process as there is always some scope to improve. Inform your client that the old perceptions that they have regarding the functioning of SEOs are not true. This will rid them off all false ideas and will help you justify your actionsto them from an SEO stand point. Conclusion These tips are all very essential to ensuring that you retain your clients. RetainingSEO clients is not difficult if you show that you are really worthy of getting a contract once again. These last four tips, though common to other professions as well, are no less important and give good results if followed accurately.