Voice Search: Is Your Content Prepared For It Voice search is going to be the future as more people have started using it and more people are considering it as its more convenient, quick, and accessible. However, if we think of being a business owner, there are so many things that we need to fix and optimize. Voice search is all about how well your content is written and how organized your website is. As there are so many factors to consider to win this voice search game, we will focus on the most important ones in this article. This new format of using Internet-based services has become more popular with the introduction of smart voice assistance devices, wearables, and IoT devices. To begin with content optimization, you need to keep one thing in mind that along with new content, you also need to optimize the existing content. This is because, when you also optimize the older content, you amplify the overall value of the content that you have created.
Aiming to Rank for Featured Snippets For those who don’t know, most of the voice search results are being picked up from the featured snippets and the reason is quite simple. This is so because, the content present on the featured snippets is crisp, short, and to the point. To optimize your content for featured snippets, first, you will need to organize your site’s structure so that the crawlers can understand the content better. You can use any free plugin to prepare schema markup for your site. Once you update your site’s structure and optimize the content according to that, then you are one step ahead of your competitors. If your site ranks in featured snippets for certain keywords, then you can generate a good amount of CTR and organic traffic.
Improving the DA Google wants to deliver the best available information to the users on which they can trust. For this, you need to work on your domain authority and focus on producing quality and accurate content. If your site comes under YLYM (Your Money, Your Life), then it becomes even more pivotal. For improving DA, you need to advance your SEO and content creation efforts. Creating and pushing quality content on regular basis and creating high-authority backlinks are a few things to consider. If you don’t have an in-house SEO team, then it’s better to pace up the efforts by outsourcing your work to a professional and experienced SEO agency that provides customized SEO packages. The more social signals you will be able to create for your business, the more your chances will be of appearing on the top 10 search results.
Advanced keyword research For optimizing your content for voice search, start analyzing competitor’s blogs that are ranking for featured snippets. By doing this, you will get a pretty good idea about what are the special keywords that your content is missing. Prepare a list of all such keywords and include them in your existing blog posts or FAQs.
Get inspiration from the People Also Ask section Another pro tip for optimizing your content for voice search is to take content reference from the People Also Ask section. You will find tons of useful questions that people are searching for including them in your content. You don’t need any kind of paid tool for performing content research as you can hit a search for any keyword and you will come across multiple such useful questions. The advantage of including these questions in your content is that it will help you in gaining better ratings. Even if you are trying to rank for a competitive term, these questions will help you uplift the SEO. One thing you need to keep in mind is that when you write answers for these questions, always use simply to understand language. Keep the sentences short, avoid using any kind of jargon, and never write answers with the intention of selling or promoting something.
Creating a value-adding FAQ section Apart from the rich snippets, another source for voice results is FAQ sections. FAQs are also short and concise. They offer the exact content that users are searching and you should also focus on creating a few for your site. If writing some high-quality FAQs was not in your content plan then it’s time to add them and get started. If you run a product-based site, then it becomes even more convenient to offer more value to the readers. Convert your product or a topic’s summary into FAQs and optimize them using the schema markup plugin. These were some important tips or steps that you can follow to optimize your content for the revolutionary transformation of voice search. If you don’t have an in-house team, you can hire a professional SEO Reseller and get started with voice search optimization. Thrive online in 2021 by outperforming your competitors by leveraging the power of voice search.
Source: https://www.bhitmagazine.com.ng/writers/voice-search-is-yourcontent-prepared-for-it/