GERMANY PAVILION
EZRI KWEK
GERMANY
0
CONTENT PAGE 1 – THEME
13 – DESIGNER •
2,3,4,5,6 – IMAGE AND BRANDING • • •
ILLUSTRATION TYPOGRAPHY BROCHURE
7 – LAYOUT • • •
EXTERIOR SECTION INTERIOR
8,9,10,11,12 – DISPLAY • • • •
INTERACTION SYSTEM TECHNIQUE PHOTOGRAPH
THE TEAM
14 – ANALYSIS 15 – CITATION
GERMANY
1
THEME
LOCATION
At the Expo they presented their ideas and solution concepts from politics, industry and society for the challenge of securing the food supply of the future. Under the motto "Be active", the German Pavilion raises awareness amongst its visitors of the significance of nature as the basis for food and for an appreciative use of this, which must be protected more effectively and used more intelligently in the future.
Place: Milan, Country: Italy EXPO 2015 The Germany Pavilion
2 3 IMAGE & BRANDING
For Germanys Illustration, they uses cartoon images and paper cut outs drawings as their style. Using real pictures and drawings combining them together. They use a vast variety of hightechnology and digital interactions as their image and branding.
ILLUSTRATION
4
TYPOGRAPHY
TYPEFACE Examples of Germany’s pavilion typography on their website.
5 6 BROCHURE
TEXT
The brochures they give out are well informed, almost as detailed as their website which allows visitors to know more about their pavilion. It also consist of their layout plans and exhibitions, even designing pages inside as flip booklets.
EXTERIOR
7
LAYOUT
The visitor route, which is available to anyone independently from a visit to the exhibition, leads visitors towards a wide ramp to the upper-level landscape, inviting them to stroll and linger. Here, visitors experience Germany as a vibrant place where people can relax and enjoy what life has to offer.
SECTION
EXTERIOR
LAY
The overall experience through the layout gives me a feel that it was well thought of. As you move through the exhibition , The transition of colours, space and interactions all blends together well. The pathway flow is easy to walk through as well which allows very easy viewing and walking which controls the traffic flow.
OUT
DISPLAY
8 9 INTERACTION
INTERACTION
The Seedboard.
The Main Show
The seedboard is given to everyone who enters the pavilion. This board allows visitors to interact with digital boards which is very interesting and innovative. The use of high technology is shown here.
The main show is the final exhibit where they will arrive at. Each visitors is located to one stand and watches a performance by bands. The interaction between the performer and visitors is the use of music and using their seedboards to make beats and sound to follow the performance.
DISPLAY
10 INTERACTION
SYSTEM
The pavilion’s interaction through their exhibits shows a huge personal interaction and involvement. Be it with objects, sound or people. It can be seen throughout their entire exhibit.
DISPLAY
11 12 TECHNIQUES
The pavilion techniques in their displays are very unique , each suited for their own sections be it colour, style or material used.
PHOTOGRAPH
13 DESIGNER
THE TEAM
Architectural design:
Concept, Exhibition, Multimedia Design:
Schmidhuber
Peter Redlin - Milla & Partner
Project Management: N端ssli Deutschland
General commissariat: Dietmar Schmitz & Peter von Wesendonk
14 15 ANALYSIS
CITATION
The Germany Pavilion EXPO 2015 has shown great innovative in not only their exterior but interior design.
https://expo2015-germany.de/en/
The use of high-tech interactions allows people to have a taste of a new experience viewing, hearing, talking and touching. The display systems also uses a very personal experience while interacting with a exhibit item. The layout and circulation for both exterior and interior is easy to access and walk through. This allows a smooth experience of the pavilion’s exhibition. In conclusion, the pavilion gave a interesting and new type of experience which is very clever as people would be more attentive and interested in the things they show.
https://expo2015-germany.de/ uploads/documents/press /Brosch%C3%BCre_eng_final.pdf http://www.inexhibit.com/casestudies/milan-expo-2015german-pavilion-fields-ideas/ http://www.raum-welten.com/ programm/raumwelten-business/ referenten/peter-redlin-lennartwiechell/ https://www.flickr.com/photos/ expo2015germany/17332014351