2015 Media Kit
2
Our Story The Sports Masters was conceived by Ray Blumenfeld, a sports enthusiast who has been publishing magazines for over 35 years! When Ray suggested the idea to some close friends, including two of his publishing colleagues Bill Rowan (USA) and John Hancock (AUS). They loved it. Soon Ray was meeting with venture capitalists and senior industry stakeholders, including senior vice-presidents and managers at Canada’s largest media chain, Postmedia. All agreed that the idea had a lot of merit and ironically no one anywhere was producing a magazine that covered this fast-growing sporting space. A new company was born.
The leading voice for masters and recreational athletes who are well educated, professional and have the financial capability to train, travel and compete in their chosen sport or activity.
Australians love their sport‌
3
and we’re not getting any younger!
By 2021
50%
10,000 +
of Australian population will be 35+
Participants at 2015 Australian Masters Games
$8.2 Billion
1.5 Million
Spent on sport and physical recreation products
Estimated Masters Athletes in Australia
50% of adults
age 55yrs + participate in sport or physical recreation
74% of adults 2.3 Million
age 30-44 participate in sport or physical recreation
Australians volunteered for a sports or physical recreation organisation
An audience that has the time to devote to their sporting passion and the financial capacity to sustain it.
Our Platform
Specifically targeted media
4
Cross Platform Multimedia Reach
A combined print, digital and social media experience that offers multi-level connection points with the growing market of active mature athletes, men and women 30+ with high passion for sport and the financial capacity to sustain it.
Interactive Website
Newsletters
Glossy Magazine
The Magazine
Social Media
Brand with Australia’s favourite activity - SPORT
Community Forums
The Magazine
Sports Masters Magazine Print & Digital Version A quarterly full-colour publication, printed on 128 gsm gloss stock with 200 gsm celloglazed cover, finished size 280mm x 210mm. Upcoming special events & competitions
Nutrition & dietary guidelines and tips
Athlete & team profiles
Science of new training technology
New product showcase
Company profiles
Equipment reviews
Guest editorials or op-eds
Giving Back – highlight charitable contributions to foundations/non-profits by individuals, teams, special events or organizations
In collaboration with our interactive web site to attract and grow audience and consumers.
5
The Magazine
6
Display Print Ads
FULL SPREAD
FULL PAGE
½ HORIZONTAL
½ VERTICAL
3/5 VERTICAL
3/5 HORIZONTAL
DIGEST
Branded or Native Content
Forums
Business Directory Listings
New Product Showcase
Classified Listings
Special Publications
Events Listings
Subscriptions
All advertising will be placed relevant to content online and in print.
¼ Page
The Website
7
Professional site displaying information, news, events, & building community
Responsive Design
Community Forums
Events
Business Diectory
Marketplace
Phone, tablet and digital reader ready for all devices thoughout the site.
Member forums to connect with fellow enthusiasts throughout Australia and across the world.
Provides detailed descriptions of all events and happenings with images, videos and registration links.
Visually stunning Google maps based directory providing business listing opportunity to reach our readers.
Modern, clean classifieds site, allowing for full images, details, maps and advertising capability.
The new responsive website will launch with the printed magazine, offering free access to all content
Digital Reach
8
Game on! EMAIL MARKETING
THESPORTSMASTERS.COM.AU Billboard & Skin Wraps Custom Billboards Run of site Video Category Specific Billboard Custom Ad Spaces
Newsletter Sponsorship Custom Emails
PRE SET AD SPACES Unit
Size
Expandable Size
Static Leaderboard
728 x 90
-
Static Leaderboard
970 x 90
-
Static Medium Box
335 x 280
-
Static Small Box
125 x 125
-
Static Half Page
300 x 600
-
Expandable Leaderboard
728 x 90
728 x 480
Expandabe Medium Box
335 x 280
500 x 280
Expandable Half Page
300 x 600
500 x 600
Utilizing our database to provides a costeffective brand messaging to a target audience. Offers immediate, highly measurable results with a high return on investment. Combined with print & online advertising to drive engagement, boost website traffic, and increase conversions and sales. Custom ad spaces or full sponsorship available
SOCIAL MEDIA
Utilizing a dedicated social media team, our premium content, an integrated community and focused users to create an expanded audience.
Casual Rates PRINT AD BOOKING DETAILS FOR 2015 - 2016 Issue
Booking Deadline
Payment
Artwork
Distributed
1
21 Sept
21 Sept
27 Sept
3 October
2
9 December
9 December
15 December
20 December
3
8 March
8 March
14 March
19 March
4
10 June
10 June
16 June
21 June
5
6 Sept
6 Sept
12 Sept
17 Sept
6
6 December
6 December
12 December
17 December
9
PRINT MAGAZINE Specification
Dimension (mm)
Rate
Directory Card
90 x 40
$250
Module
135 x 50
$400
Quarter
135 x 100
$750
Half
135 x 210
$1250
Full
280 x 210
$2200
WEBSITE (2 ADS HP & INNER PAGES) Specification
Dimension (mm)
Rate PM
Leaderboard
728 x 90
$300
Sidebar
300 x 250
$200
Sidebar
300 x 100
$140
Dimension (mm)
3-Months Rate
Sidebar
300 x 250
$200
Sidebar
300 x 100
$140
NEWSLETTER Specification
Ad bookings available 24/7 via website booking form at www.thesportsmasters.com/order-form Newsletters will be sent on the first Tuesday of every month and the ad booking and artwork must be confirmed by the Friday before.
Ad Packages & Information ¼ page ad (135mm x 100mm) in 2-editions of printed magazine
Package 1
¼ page ad (135mm x 100mm) in 2-editions of digital magazine Online sidebar ad (300mm x 250mm) for 3-months
$1350
Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter Permanent listing in online, including organisation details, opening hours, logo, images etc.
10
DISTRIBUTION The inaugural edition will print and distribute 5000 to news agencies and sporting clubs around Australia as well as subscribers via TSM website and online magazine sales portals. The website will be launched with the printed magazine in April, actively promoted via print, social media and state-of-art search engine optimisation.
½ page ad (135mm x 100mm) in 2-editions of printed magazine
Package 2
$2200
½ page ad (135mm x 100mm) in 2-editions of digital magazine
READERSHIP
CONTENT SUBMISSIONS
Online sidebar ad (300mm x 250mm) for 3-months
We launch at the 2015 Australian Masters Games in Adelaide with their support.
For this first edition, 300 – 700 word articles should be submitted to: www/thesporstmasters.com.au/ submit-article
Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter
Permanent listing in online, including organisation details, opening hours, logo, images etc.
Full page ad (135mm x 100mm) in 2-editions of printed
Package 3
$4,500
magazine
Full page ad (135mm x 100mm) in 2-editions of digital magazine Online sidebar ad (300mm x 250mm) for 3-months Leaderboard ad on homepage for 1-month Sidebar ad (300mm x 100mm) in 1-edition of digital newsletter
Permanent listing in online, including organisation details, opening hours, logo, images etc.
Our readers are 30+, educated, have the time to devote to their sporting passion and the financial capacity to sustain it.
GUIDELINES
Must be Australian related (plan to launch in UK, US and Canada within 24months).
Should be well written requiring minimal to no editing. Likely to fuel reader interest in sports for 30+ readers, with a good image (300dpi resolution).
While most articles that fall within these guidelines will be published on the new website, no guarantees are made for printed publication.
Thanks for taking a look. More information: sportsmasters@ezymedia.com or phone John on 0401 847853