FASHION BRANDS PORTFOLIO JAN 2019 by f-bev

FASHION Beverages Portfolio January 2019

F BEVERAGES LTD - Background F BEVERAGES LTD which has been formed in 2010 (FTV being a major

viewers is considered the most luxurious, glamorous and fashion-oriented

shareholder), has the exclusive right of use and exploitation of the

target group among all media consumers, who not only love to watch the

Intellectual Property of FTV for the production, sale and marketing of all al-

fashionable lifestyle on TV, but they also enjoy living it. As a result, Fashion

coholic and non-alcoholic beverages worldwide. Our fashion beverages port-

TV’s branded products, venues (F Clubs, F Bars, F Hotels, etc.) and high-profile

folio is available in 45+ markets worldwide and consists of FASHION VODKA

events are increasingly popular and sought-after by millions of fans around

(Luxury and Party Collection), FASHION CHAMPAGNE (Grande Reserve

the world. Since its inception in 1997, FASHION TV has been setting the

and Grand Cru), FASHION Prosecco DOC, FASHION Sparkling Wines (rose,

highest standard for excellence in fashion and lifestyle broadcasting. The only

cuvee), FASHION Still Italian Wines (red, white, rose), FASHION Energy Drinks,

TV equivalent to fashion print media appealing to everyone interested in

FASHION Soft Drinks, FASHION Juices and FASHION Water (still & sparkling).

fashion, style, beauty and trends, FTV understands and caters to its audience

New beverages are under development (such as Gin, Rum, Whisky, etc.). More

by providing original, unbiased and informative programming not available

information on our company can be obtained from our website at www.f-bev.

on other networks. A strong image and exceptional awareness of FTV’s brand,

com and our Facebook pages https://www.facebook.com/fashionbeverages/.

projects a unique, cosmopolitan and a modern style, allowing for influential

Company Profile: http://www.f-bev.com/downloads/Press_Material/Company_Presentations/FASHION_BEVERAGES_Company_Profile.pdf

partnerships with many global brands. FASHION TV entertains and inspires its audience by providing an insider’s view of the fashion industry in a highly desired clip-based content. With over 100 hours of new programming

Few words on Fashion TV

each month showcasing the latest trends, major fashion shows, designer

FASHIONTV (FTV™) is the largest fashion medium in the world and a name

comprehensive and fastest review of fashion anywhere. FASHION TV is the

synonymous with fashion, glamour, sophistication, beauty and luxury. FTV

global multimedia network leader in fashion and lifestyle content, broadcast-

reaches over 440 million households worldwide through 3,000 satellites,

ing in SD, HD and 3D, through special applications for mobiles, IPTV, SmartTV,

cable operators, etc., and is also present in more than 7 million public ven-

Smart Phones and Androids. In recent years FASHION TV has expanded its so-

ues such as bars, clubs, hotels, airports, fitness studios, beauty salons, fashion

cial media presence with millions of followers on social media like Facebook,

stores, etc.

Google+, Twitter, Youku, Tudou, Daily Motion, MetaCafe, vKontakti etc.

FTV was founded in 1997 by its president, Mr. Michel Adam. It is the only

The link to this video shows what Fashion TV channel is about and how it

global 24/7 TV station focused exclusively on fashion, beauty, trends and.

is recognized by international celebrities: https://www.youtube.com/

FASHION TV is more than a channel, it is a lifestyle. The community of FTV

watch?v=wLS_XKbp4is.

events and highlights of fashion industry professionals, FTV offers the most

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

F BEVERAGES LTD - Background

Below is a list of the corresponding links to such new media:

- it broadcasts the latest news and information in 193 countries, to over 550

- China: China DTV Production Co. Ltd, PCCW, Shanghai Interactive

- Younger than news channel viewers but fall into a similarly high income

million households and more than 7 million public locations across the

Television, Speedcast Limited

bracket

• Official website of Fashion TV: www.fashiontv.com

5 continents

- Honk Kong: Honk Kong Cable Television

- Younger than viewer of sports channels but with a higher disposable

• Facebook: http://www.facebook.com/FTV

- the viewers of FTV are considered the be in the most luxurious, glamorous

• DailyMotion: http://www.dailymotion.com/Fashion_TV

and fashion-oriented target group among all media consumers

• Google+: https://plus.google.com/#s/fashiontv

- is the only television channel equivalent to fashion print media appealing to everyone interested in fashion, style, beauty and trends, - it has over 100 hours of new programming each month showcasing the

- More men watch Fashion TV during the night. Program is fitted to their

- Vietnam: Q.Net Entertainment & Communications Ltd

In summary FTV:

- It is among most popular channels in Russia, Ukraine and CIS countries

- it has expanded its social media presence with millions of followers on

- In Russia: 15 million viewers / largest operators: Rostelecom, Beeline, Ori

Facebook, Google+, Twitter, Youku, Tudou, Daily Motion, MetaCafe,

on-Express, Er Telecom,

- is the global multimedia network leader in fashion and lifestyle content,

- it has developed a very strong Distribution Network with 11.86 % Market

mobiles, IPTV, SmartTV, Smart Phones and Androids

share in Asia and Pacific; the largest Asian operators have Fashion TV in their standard package

- Both male and female viewers of FTV are financially well-off, technophile, globetrotters, trendy, early adopters, opinion leaders; viewers include models, fashion stars and fashion professionals

- In Ukraine: 1 million viewers / largest operator: Thorsat

promote their products /services or countries / cities worldwide.

- In the rest of CIS region: 2 million viewers / largest operators: Alma TV,

More information on FTV can be found at www.fashiontv.com and through

Tain Vert Group, Elion Ettervotted AS

Facebook at https://www.facebook.com/FTV/.

- In comparison to other TV channels, FTV viewers are:

FASHION TV Media Presentation: ftp://ftp.f-bev.com/Public/FBEV/A.%20

- for example on Facebook, Fashion TV has a total fan base of

broadcasting to over 60 satellites in SD, HD and 3D, 530 TV platforms,

tastes (i.e. more swimwear programs)

- Many corporate clients and tourism agencies used FASHION TV to

vKontakti, etc.

over 3.7 million users (http://www.facebook.com/FTV)

- More women watch Fashion TV during the day. Program is fitted to their

- Singapore: StarHub Cable Vision Limited

fashion industry professionals

beauty, trends and style

- Demographics: About 65% of FTV are men while 35% are women

tastes (more model talk, more hair and makeup, more fashion)

• vKontakti: http://vk.com/fashiontv

- it is the only global 24/7 television station focused exclusively on fashion,

income

- Taiwan: Echostar Asia Multimedia, Portico Media, Taiwan Interactive TV

latest trends, major fashion shows, designer events and highlights of

- it is the biggest fashion medium in the world

Bersama, Karyamegah Adijaya, Link NET, Mediatama Anugrah Citra, Mega Media Indonesia, Parabola Orange TV, MNC Sky Vision

• YouTube: https://www.youtube.com/user/fashiontv/ • Twitter: https://twitter.com/FashionTV

- Indonesia: Biznet, Central Tivi Digital, Indonusa telemedia, Karya Kreatif

COMPANY%20PROFILE/FashionTV%20General%20Media%20Presentation. - More affluent, older and of higher-education than music channel viewers

pdf

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

a. FASHION VODKA Luxury Collection

FASHION BEVERAGES PORTFOLIO

super premium segment

standard imported segment

A super-premium vodka priced competitively against main super premi-

a distinctive style marked by finesse, glamour and elegance in every detail.

Competes in the imported standard/premium segment, this is a true val-

clubs, work and play hard. For those whose sense of style and aesthetic sets

um brands. A true class of its own, a product of remarkable character and

Received numerous awards such as:

ue-for-money vodka brand for pouring arrangements with on premise ac-

them apart from the crowd; young, sharp, metropolitan, cultured. Received

counts and for retail sales through off premise. It follows the principles of

numerous awards including:

fine qualities, with the pedigree of a leader. Filtered through centuries of intangible heritage offers connoisseurs the unparalleled and versatile pleasure of a super-premium vodka. Our formula balances three main

Platinum Medal & 96 points, BTI, 2015 http://www.tastings.com/scout_spirits. lasso?id=211300

purity, clarity and simplicity with a design that successfully represents style and confidence. The extended use of gold color in the overall product pres-

elements: the purest raw materials, state-of-the-art production technology

Best Ultra-Premium Design, 2015 http://www.worldvodkaawards.com/de-

entation makes the design more unified, conveys an extravagant mood and

and aesthetic design. From the bottle to its contents, it mirrors the desires of

sign/2015/ultra-premium.59903.html

a reflection of high quality, as the spirit within. Is for those who seek a fash-

contemporary trendsetters and incorporates the personality and core values of FashionTV (FTVâ&#x201E;˘), appealing to those who seek and appreciate

b. FASHION VODKA Party Collection

Gold Medal & 93 points, BTI, 2013 http://www.tastings.com/Spirits-Review/ FASHION-VODKA-Party-Collection-Poland-11-01-2013.aspx Silver Medal, WSWA 2016, USA

ionable lifestyle, are stylish, sociable, enjoy partying at home or in bars and Gold Medal, San Francisco World Spirits Awards, 2014

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

c. FASHION CHAMPAGNE Grand Cru

FASHION BEVERAGES PORTFOLIO

Grand Cru / super premium segment

This 5 year aged blend is made exclusively from Chardonnay Grand Cru

Champagnes and positioned at an excellent pricing compared to other Grand

grapes from the Côte des Blancs (55%) and Pinot Noir Grand Cru grapes cul-

Cru Champagnes.

tivated in Montagne de Reims (45%). It has the style of the best Grand Cru

d. FASHION CHAMPAGNE Grande Reserve

premium segment

e. FASHION PROSECCO DOC

DOC Prosecco

FASHION prosecco DOC is produced from Glera grapes from the north area of

In 2016 and 2018 our FASHION prosecco DOC has been awarded DOUBLE GOLD

Italy. It is delicately fruity, with reminiscence of apple, pear and citrus fruits with

and BEST OF SHOW medals at the WSWA Tasting Competitions. The WSWA

floral hints bouquet, with a persistent lively and light taste. Comes in a distinc-

Convention is the premier event where US distributors seek out new and ex-

tive and stylish packaging. It’s simple yet modern design makes it an all-occa-

citing beverage products, meet with existing partners and look for services to

sion bubbly! Is for the fashionable, sociable, trendy and cosmopolitan. It is excel-

enhance internal operations; the Wine & Spirits Wholesalers of America (WSWA)

This cuvee is produced from the best riverbank vineyards and is characterized

consists of 30% Chardonnay, 60% Meunier and 10% Pinot Noir. A great value

lent as an aperitif or to accompany light foods. Ideally served at 8 - 10 °C (46 - 50

is the national trade association representing the wholesale tier of the wine and

as the Cinderella of our range of FASHION CHAMPAGNE. Aged for 3 years, it

for money Champagne for pouring and off-trade.

°F). Overall, an outstanding DOC prosecco offered at an attractive shelf price.

spirits industry of USA.

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

f. FASHION rosé Sparkling Wine Extra Dry

FASHION BEVERAGES PORTFOLIO

value for money rosé sparkling

Produced from a blend of Italian red grapes. FASHION rosé has a persistent

table moments of joy and pleasure. Ideally served at 6 - 8 °C (43 - 46 °F). Its

perlage, fresh and delicate aroma with hints of small red fruits with a savory

value-for-money attributes make it an excellent choice for retail and on-trade

and harmonious taste. Excellent as aperitif or with light meals for unforget-

sales (i.e. weddings, caterings, brunches, etc.).

h. FASHION BIANCO, ROSSO and ROSATO Italian Still Wines

value for money Italian wines

Produced from a blend of Italian grapes our new FASHION wines come to com-

occasions. Their value-for-money attributes make them an excellent choice for

plement our portfolio with value for money and high quality wines for various

retail and on-trade sales (i.e. weddings, caterings, brunches, etc.).

g. FASHION cuvée Sparkling Wine Extra Dry value for money sparkling wine The unique climate conditions of Italian peninsula produce grapes of specific

meals. Best enjoyed at 6 - 8 °C (43 - 46 °F). Its value-for-money attributes make

characteristics. FASHION cuvée has a bright straw yellow color with greenish

it an excellent choice for retail and on-trade sales (i.e. weddings, caterings,

reflections, delicate notes of white fruits with slight floral hints, a minute per-

brunches, etc.) and for retail sales.

lage, sharp freshness and medium acidity. Excellent as aperitif or with light

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

i. FASHION Party Collection Spirits Portfolio

value for money segment

We added recently in our portfolio the FASHION Party Collection portfolio

Blended Whisky. Their competitive pricing makes them suitable for Retail

of brands to meet our Distributorsâ&#x20AC;&#x2122; demands for competitive pricing of main

sales and pouring agreements with HORECA outlets.

spirits like London Gin, Caribbean White Rum and Black Rum and Scotch

FASHION BEVERAGES PORTFOLIO

j. FASHION LUXURY ENERGY DRINKS (original & flavored)

value for money / affordable luxury

We added in our portfolio the FASHION Luxury Energy Drinks from Poland to

contain no artificial colors, flavors or preservatives and can be enjoyed straight

meet Distributorsâ&#x20AC;&#x2122; demand for competitive pricing and the ability to compete

or as mixers. Designed to target both male and female young consumers em-

with brands which are marketed at a discount compared to Red Bull. Based on

phasizing on lifestyle and fashion instead of extreme sports. Besides the original

an improved formula that was specially developed to provide an intense and

version f 88, we are now capable to deliver to clients a wide range of flavors and

sustained energy boost for those who lead active and vigorous lifestyles. They

sugar free version.

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

k. FASHION LUXURY SOFT DRINKS

value for money / affordable luxury

Our beverage portfolio includes now the FASHION Luxury Soft Drinks. These

distribution network in their markets. They are produced by a pioneer EU pro-

were developed to fulfill our Distributorsâ&#x20AC;&#x2122; demand to utilize their strength and

ducer in Poland and can be available in different sizes of cans or bottles.

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

l. FASHION MINERAL WATER (Still & Sparkling)

FASHION BEVERAGES PORTFOLIO

imported premium segment

Available in various sizes of PET and GLASS bottles; competitively priced

our FASHION Luxury Water coming from the “Fonte Bauda” springs at a height

against major water brands. Unparalleled quality and softness, certified by

of 1,080 meters above the sea level. This is where FASHION Luxury Water takes

the Italian Ministry of Health as suitable for newborns. FASHION Luxury Water

life and because of its quality and features is suitable for newborns and adults

by fashiontv is a water of the highest quality. Our search for unparalleled qual-

alike.

Standard PET Bottle (Value for money) - Natural & Sparkling Fashion Water 500ml - Natural Still PET Standard

ity lead us to the mineral water plant “Fontana delle Anime” which is used for BOTTLED NATURAL MINERAL WATER from the Italian Alps

Characteristics of FASHION Luxury Water as particularly indicated for the treatment of the kidney stones. Purity and

made and in the second half of the twentieth century, the trials started at the

freshness united with lightness, make this water particularly pleasant and

Institute of Medical Pathology of Genoa University, which judged this water

diuretic.

• Dry residue at 180° C: 39,6 mg/Lt • Temperature at the spring: 7,0° C

BOTTLED NATURAL MINERAL WATER from the Italian Alps

PREVENT EXPOSURE TO LIGHT AND HEAT. CHEMICAL AND PHYSICAL-CHEMICAL ANALYSIS

Already at the beginning of last century, the first laboratory analyses were

Chemical and Physical Features:

LOW MINERAL CONTENT WATER. MICROBIOLOGICALLY PURE.

Breastfeeding is to be preferred, if not possible this mineral water can be used in the preparation of meals for the newborn.

Performed by the Department of Analytical Chemistry at the University of Turin on 23.10.2012.

PHYSICAL-CHEMICAL PROPERTIES

CHEMICAL PROPERTIES

Temperature at the source Concentration of hydrogen ions Conductivity at 20˚C Residual solids at 180˚C Hardness in French degrees Free Carbon Dioxide

Substances dissolved in one litre of FONTI BAUDA water Bicarbonates HCO3- 17,5 mg/I Silicas SiO2 10,3 mg/I Calcium Ca++ 5,0 mg/I Nitrates NO3- 3,2 mg/I Chlorides CI2,6 mg/I Sodium Na+ 3,9 mg/I Magnesium Mg++ 0,94 mg/I Potassium K+ 0,70 mg/I

7,0˚C 7,2 pH 52,8 µS/cm 39,9 mg/I 1,6˚F 2,0 mg/I

NB - 00002

Bottled by Acqua Minerale di Calizzano S.p.A. 17057 Calizzano (SV) Via Madonna delle Grazie, Italy Exclusively for F Beverages Ltd., 165 Sp. Araouzou, O ce 102, 3036 Limassol, Cyprus, www.f-bev.com © & ® FASHIONTV.COM GMBH 2016

Fashion Water 500ml - Sparkling natural mineral water PET Standard

for models and billionaires

product of italy

• Total hardness in French degrees: 1,6 • Concentration of hydrogen ion: 7,2 pH • Bicarbonates: 18 mg/Lt • Silica: 10,3 mg/Lt • Calcium: 5,0 mg/Lt • Sodium: 3,8 mg/Lt

Colours

BOTTLED NATURAL MINERAL WATER CO2 ADDED

LOW MINERAL CONTENT WATER. MICROBIOLOGICALLY PURE.

from the Italian Alps

Breastfeeding is to be preferred, if not possible this mineral water can be used in the preparation of meals for the newborn.

PREVENT EXPOSURE TO LIGHT AND HEAT. CHEMICAL AND PHYSICAL-CHEMICAL ANALYSIS

PANTONE Blue 0821 C

• Nitrates: 3,2 mg/Lt • Chlorides: 2,6 mg/Lt

Performed by the Department of Analytical Chemistry at the University of Turin on 23.10.2012.

PHYSICAL-CHEMICAL PROPERTIES Temperature at the source Concentration of hydrogen ions Conductivity at 20˚C Residual solids at 180˚C Hardness in French degrees Free Carbon Dioxide

• Magnesium: 0,94 mg/Lt

PANTONE 419 C

7,0˚C 7,2 pH 52,8 µS/cm 39,9 mg/I 1,6˚F 2,0 mg/I

PANTONE 877 Silver

CHEMICAL PROPERTIES

White

NB - 00002

natural mineral water

for models and billionaires

SPARKLING

SODIUM FREE

product of italy

SODIUM FREE

Colours PANTONE 877 Silver

PANTONE BLACK 80%

PANTONE BLACK 10%

White

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

Conical Plastic Bottle (Premium segment) â&#x20AC;&#x201C; Natural & Sparkling

Deluxe Glass Bottle 700ml (Premium) Natural & Sparkling

Fashion Water 500ml - Natural PET Conica BOTTLED NATURAL MINERAL WATER from the Italian Alps

BOTTLED NATURAL MINERAL WATER from the Italian Alps

BOTTLED NATURAL MINERAL WATER

PRODUCT OF ITALY

NB - 00002

BOTTLED NATURAL MINERAL WATER

Colours PANTONE Blue 0821 C

CO2 ADDED

from the Italian Alps

NB - 00002

PANTONE 419 C sparkling mineral water

CO2 ADDED

from the Italian Alps

PANTONE 877 Silver sodium free

White

NATURAL SODIUM FREE

70 cl

SPARKLING SODIUM FREE

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO Fashion Water 1L - Natural Glass Bottle

FASHION BEVERAGES PORTFOLIO

64,5 mm

24,3 mm

Trim Marks

Standard Glass Bottle 1.0L - Natural & Sparkling

m. FASHION Juices

lifestyle collection

apple

5 fruits

sour cherry

71 mm

l c

le ty

24,3 mm

juic es

lif

hi e

yl st

n ion juice

jui

co ces l ifestyle

100% Pure & Natural Juice

1 Litre

Litre

e ju

lif

fas ion ect

ll co

hion

juic es

fas

hion

yle collectio

fash

fas

est

1 Litre

Fr u i t D r i n k

100% Pure & Natural Juice

1 Litre

Litre

from the Italian Alps

71 mm

PANTONE 419 C

Silver Foil

White lifestyle collection

lifestyle collection

pineapple

100% juice

orange

juices

100% JUICE

juices

100% JUICE

NET 33.8 fl. oz.

le ty es

lif

juic es

ion

l e c ol l e c t i on

sty

ect

life

hion

yle collectio

sty

ces

fas

jui e

fas

est

lif io

n fash

136 mm

PRODUCT OF ITALY

SODIUM FREE

SPARKLING

Colours

lif

juices

CO2 ADDED

NATURAL

BOTTLED NATURAL MINERAL WATER

sty

l e c ol l e c t i on

life

sty

l e c ol l e c t i on

co ces l ifest yle

ces

sty jui

jui

Fr u i t D r i n k

100% juice

juices

100% juice

100% JUICE

juices

136 mm

juices

100% Pure & Natural Juice

PANTONE Blue 0821 C

71 mm

lifestyle collection

100% JUICE

136 mm

Colours

Juices to be ready for distribution by March 2019.

juices

PRODUCT OF ITALY

SODIUM FREE

platform which differentiates them all from competition. We expect FASHION

juices to match every market’s needs. Their fancy branded cartons and the use

Trim Marks

NET 33.8 fl. oz.

NATURAL

other sizes can be developed (i.e. 250ml). There is a wide selection of tastes and

64,5 mm

and fashionable consumers. FASHION Juices have a USP with “FASHION” as the

Fashion Water 1L - Natural Sparkling Glass Bottle

of “Fashion” and FTV logo can help FASHION Juices to connect with younger

tified European producer. They can be available in 1.0L tetra pack cartons but

71 mm

BOTTLED NATURAL MINERAL WATER from the Italian Alps

Highest quality juices, nectars and fruit drinks from KEAN Soft Drinks Ltd., a cer-

ion juice

jui

co ces l ifestyle

100% Pure & Natural Juice

1 Litre

Litre

100% Pure & Natural Juice

1 Litre

Litre

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES PORTFOLIO

n. NEW PRODUCTS & LICEN SING OPPORTUNITIES Below are examples of beverages that are either under development or under discussions with 3rd parties for licensing them to produce locally and distribute

FASHION BEVERAGES

Fashion Beverages Awards & Achievements in a pre-defined territory (vitamin water, juices, carbonated drinks,

Our rapid growth and activation of new markets is due, not only to our brand’s

our French Distributor stated recently; they provide consumers an “Experience

coffee capsules, etc.).

clear and distinctive “Fashion and Luxury” positioning, but above all to their su-

in Entertainment” utilizing and communicating all about FASHION through

preme quality and refined taste which are both highly appreciated by the con-

fashion parties, association with models, designers, celebrities, etc.

sumers. FASHION BRANDS are not just another type of beverages on the shelf as

Examples of Marketing & Promotional Activities Here below are some of the examples on how we support our brands with FASHION TV and how we utilize our association with “fashion” and “lifestyle”.

b. Invitations for events are posted on social media (FBEV, FTV, Distributor’s and venue) promoting the bar/club/hotel where the party is taking place

a. Events/Parties at key On-Premise accounts are branded with Fashion TV logo, filmed and aired on the channel and on our social media

c. Pictures of the events are posted on our Social Media after the event d. We also support Off-Premise accounts that list our products by postings on our social media

The “FASHION” brand We have seen that all markets are saturated with little differentiation between

Primary target group: Young urban socialite explorers (21-37) who express

brands. The solution was to create a unique brand idea to position our “FASH-

themselves as “fashionistas”; trendsetters and early adopters.

ION” against competitors based on existing behavioral habits, sophistication with a touch of sensuality and to get consumers to participate and follow this idea by involving them through “fashion”. Our target was to created brands that

Secondary target group: All people who want to be considered as fashionable, sexy, trendy; people who follow trends, influenced by friends and fashion.

are sexy, trendy, mysterious, seductive, simple, elegant and fashionable to the

FASHION energy drinks: Primary target group are teenagers and young adults

average consumer.

(16-27) who express themselves as “fashionistas” and prefer lifestyle instead of “extreme sports”; trendsetters and early adopters.

Communication Campaign: 1. Introduce “FASHION” brand in main cities 2. Initiate a campaign targeting local trendsetters and fashionable consumers

3. Create local and national competitions (Miss FTV, Best Bartender, Best Club Hostess, etc.)

by organizing Fashion Parties

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES

Objectives for On-Trade accounts

PR Strategy

1. Build relationships with Bar managers in top bars, clubs and restaurants in

4. Motivate bartenders, waitresses, hostesses through incentive schemes

1. Communicate and establish “FASHION” as a leading brand to occupying a

4. Establish strong relationships with trade media

key cities

and competitions

unique space in the market (i.e. the Energy Drink of FASHION, the Water of

5. Build a platform based on FASHION from which other announcements can

2. Offer promotion on FTV’s social media and FTV channel to Key On-Premise

5. Set tasting sessions in bars/clubs during Fashion Parties to educate

FASHION)

be communicated

accounts to gain listing

consumers

2. Create awareness of the brand: taste profile, association with fashion

6. Utilize FTV’s strong social media to reach target consumers

3. Give the bar staff the opportunity to become famous through FTV’s global

events and fashion people which will be the USP

social media sites and channel

3. Generate interest and demand from On-Premise and Off-Premise by promoting them on FTV platform and organizing fashionable events

The Marketing Strategy

Summary for the Marketing and Promotion of “FASHION” brand

1. Appoint a Brand Ambassador to communicate the “fashion” message

3. On-trade consumer tastings & FTV Parties

By incorporating the personality and core values of fashiontv (FTV™) fashion

The brand awareness of FASHION TV worldwide and the synergies that can

2. Distribution and trade push

4. PR strategy (local, national)

beverages appeal to those who seek and appreciate distinctive style marked

be established locally with fashion related businesses, models, celebrities,

a. On-trade and Off-trade promotions

5. POS materials (utilize the “FTV” branded items)

by finesse, glamour and elegance in every detail. Further to the traditional

etc. provide the opportunity to organize competitions such as the “Miss

marketing support through fashionable POS materials, creative applications,

FASHION TV of the year” and the “FASHION MAN of the year”. The concept

adverts, etc. and a budgetary allocation we provide distributors, our fashion

includes regional preliminary competitions in key cities to identity suitable

beverages have a unique advantage compared to other brands; the support

candidates followed by a final competition where the winners for each

on the Fashion TV platform (TV, internet, social media, etc.) and synergies

category are announced. The winners could participate at the regional or

2. Broadcasting on FTV channel globally

with the local “fashion industry” to promote key on premise and off premise

global Miss Fashion TV Model competition. This is a powerful campaign that

a. Could be combined with a “good cause” (i.e. AIDS, Red Cross,

a. Commercials

accounts. Examples could be advertising spots on our Fashion TV channel in

connects sponsors (Mobile Operators, Hotels, Airlines, Financial Institutions,

Environment, etc.)

b. Scenes of the most “exclusive” Parties with famous local actors, fashion

the form of short clips and trailers, multiple postings on Fashion TV’s Face-

Tourism Boards, etc.) with on premise accounts and of course, consumers.

b. Promote it on a global campaign

designers, models and local celebrities

b. Trade incentive schemes (local, national)

ATL Campaign 1. Fashion Calendar

c. Utilize the annual Miss FTV Competition with global participation

book page (4.3 million+ followers) and postings on all other social media of the group. The result is a multidimensional comprehensive promotion for the key accounts. Please check our Facebook pages https://www.facebook. com/FTV/ and https://www.facebook.com/FashionBeverages to verify how useful promotions on our social media could be.

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

FASHION BEVERAGES

In summary, fashion beverages - are “The Essence of Fashion” - represent a perfect balance of style and substance - are designed to satisfy those who are looking for exceptional style, fine detail, glamour and elegance - have the pedigree of FTV – synonymous with fashion, glamour, sophistication, beauty and luxury

Additional Marketing Support - are beverages of supreme quality which guarantees all cosmopolitan con sumers an added dimension of prestige - are the drinks of choice for those who appreciate the finer things in life - are intended for those who are fashionable, sociable, cosmopolitan and are looking for a drink that matches their glamorous lifestyle - are remarkable in terms of quality and packaging and offered at fair prices

TV platform of a value equal to 10% of their net purchases of FASHION

material or other promotional activities, we offer additional support on Fashion

beverages.

This additional support can be utilized as follows: • Airtime credit based on the best corporate rate on the FTV channel to promote On-Trade and Off-Trade accounts that list/sell Fashion Brands • Postings on FTV’s Facebook and other social media to promote On-Trade and Off-Trade accounts

- project the image of a confident brand which communicates exclusivity and quality in a class above the competition

In addition to the monetary marketing budget we offer Distributors for POS

Our fashion beverages can be a positive addition to your portfolio provid-

unique and differentiates them from other brands is the “Entertainment Expe-

ing unique opportunities for distribution to On-Trade accounts and directly

rience” that consumers “feel” attending customized Fashion Parties that can

to consumers through Off-Trade accounts. What makes fashion beverages

be organized at top bars/clubs/hotels.

• Booking of our Fashion TV Singer from Milan, Ania J, to perform at various events several times per year • Right to organize FASHION Parties by Fashion TV several times per year at top local venues

• Right to organize Miss FASHION competition annually • Booking of models to participate at events • Booking of camera for filming events and creating video clips suitable for Fashion TV • Synergies with other activities of Fashion TV in the market and co-organization of FASHION PARTIES

Product

Global Pricing Positioning

FASHION Parties & Events

• FASHION VODKA Luxury Collection

At par with Belvedere, Grey Goose, Beluga

Please check below some of the best FASHION Parties around the world. Similar

offering to on-trade venues opportunity to be promoted worldwide on Fashion

• FASHION VODKA Party Collection

At par with Smirnoff, other standard imported brands

FASHION Parties can take place in your market for the promotion of FASHION

TV platform.

• FASHION CHAMPAGNE Grand Cru

At a discount to main Grand Cru (2 ½ - 3 higher than GR)

Beverages, creating synergies with local Fashion Designers, Model Agencies and

• FASHION CHAMPAGNE Grande Reserve

At par with entry level champagnes (Moet, Lanson, etc.)

• FASHION Prosecco, DOC

Middle Range Pricing DOC Prosecco

• FASHION Sparkling Wines

Value for Money

• FASHION Still Italian Blended Wines

Value for Money

• FASHION Energy Drinks At 35%-40% discount to Red Bull;

competing with secondary image brands

• FASHION Alcoholic Carbonated Drinks (RDT’s)

At a discount compared to main brands like Bacardi Breezer or Smirnoff Ice

https://youtu.be/wLS_XKbp4is https://www.youtube.com/watch?v=EXPbIomKroI https://www.youtube.com/watch?v=AMwjbAMHazM https://www.youtube.com/watch?v=SLGp7hsbEFI https://www.youtube.com/watch?v=X3ltkel9w0E https://www.youtube.com/watch?v=QurQ61Q9JX4 https://www.youtube.com/watch?v=-31Zoqh0kp4 https://www.youtube.com/watch?v=5aLzVHxUcSw https://www.youtube.com/watch?v=SVgTkER8ny4 https://www.youtube.com/watch?v=ENGOIeA7mtM https://www.youtube.com/watch?v=Gl0lRAfGHx0 https://www.youtube.com/watch?v=BaNoxDinaE0

• FASHION Luxury Water

At par with Aqua Panna & S. Pellegrino

• FASHION Juices

At par with other local juices

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, CY-4003 Limassol, Cyprus | Tel. +357 25 355855, Fax +357 25 355801 | www.f-bev.com

F BEVERAGES LTD 59 Arch. Makariou Ave., Steradjas Court, 2nd floor, Office 6, 4003 Mesa Yeitonia, Limassol, Cyprus Tel. +357 25 355855, Fax +357 25 355801, www.f-bev.com, VAT No. CY 10261694Q

FASHION BRANDS PORTFOLIO JAN 2019

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FASHION VODKA