Sara Baeumler Presentation

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North America’s #1 Television Designer

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions maintains a solid reputation for product innovation, value and customer service. We pride ourselves in a focus of skilled craftsmanship. We understand the unique requirements of each costumer and commit to exceed their expectations.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com WHAT A DIFFERENCE A CENTURY MAKES

Century Home Fashions is a leading Canadian company that designs, develops, manufactures and markets a complete line of basic, natural fill and fashion bedding throughout the world. Our state-of-the-art Management Information System, world-wide sourcing, and modern vertical manufacturing facility keeps us ahead of the curve on trends, pricing, and standards.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

/ personal Sarah Baeumler is the founder and creative director of her namesake lifestyle brand. At heart, Sarah is a creative entrepreneur and a visual storyteller. She believes that intentionally designed products and services can inspire a more authentic, curious, and fulfilling life. Sarah has always been passionate about curating refined, high quality products and enjoys sharing them with her creative community.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com / family Bryan and Sarah have four children in total. The pair shares two boys and two girls. Quintyn Werner, the oldest is 16 years old, Charlotte Anne, 14, Lincoln Wolfgang, 11 and Josephine Judith, 9. Sarah says “Family first and everything else second. We love what we do, and we work hard so we can enjoy time with our family and watch the kids grow up.”

Serene colour palettes, textured fabrics, bold patterns, and distinctive detailing, are common threads across all curated collections including: home décor, fashion, apothecary, and lifestyle.

The Sarah Baeumler brand is synonymous with elevated design, intentional living and the importance of cultivating a deeper connection to life through authentic storytelling.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

/ the brand Sarah Baeumler is a holistic lifestyle brand that inspires women to live a life full of purpose, beauty and connection— a life well lived.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com 25-3417.5%yrs 35-4432%yrs 45-5427.7%yrs 55-6413.2%yrs 65+5.2%yrs FOLLOWERS / social media Readers range in age from 25-65+. 83.5% identify as female, and most often follow Sarah’s social media from the comforts of their own home. They are always on the lookout for inspiration and products within the home decor, fashion, beauty, lifestyle, travel and food.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com / television exposure House of Bryan 2010 6 seasons Home to Win 2016 4 seasons Bryan Inc. 2016 2 seasons Renovation Island 2019+ Battle on the Beach 2021+ Currently Filming: Rock the Block (filming this fall in Colorado) Renovation Challenge (filming in Jan + Feb in Belize) New Concept (filming in spring)

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com / renovation island come to life,” Jane Latman, president, throws your way. No wonder viewers Island Of Bryan Reached 7.8 Million Canadians this Season Source: Numeris PPM Data, SP’20 STD (12/30/19 4/19/20) confirmed data. Total Canada/AMA(000). Mo Su 2a 2a, 3+ airings. Specialty rankers based CDN COM ENG SPEC excluding sports, overall TV ranker based on Total TV. Growth based on S2 (2/23/20 4/12/20) vs. S1 (4/7/19 6/30/19). Ind.2+, A25 54 & W25 54. *Ind.2+ CumRch(000). **08/31/2009 4/19/2020, HGTV. Qualitative: English Canada. Comp% of A18+ AMA(000) vs. TV population. All airings.  Island of Bryan ranks as the #3 program across all of entertainment specialty  The #1 Canadian original series on Specialty and a Top 10 Canadian original series across all of Canadian television  Grew its audiences vs. its season one average across multiple demos  Continues to be the most watched series on HGTV in more than 10 years** 47 53 14 26 60 8 12 26 73 42 58 12 29 60 10 16 34 74 Male Female 18-34 35-54 55+ OMPs Kids <12 HHI $100K+ Home Owners Island Of Bryan Viewer Profile Comp% of A18+ AMA(000), English Canada Total TV Island Of Bryan Island of Bryan brings in desirable viewers. They skew female and to the key 35 54 selling demo. They are more likely than the TV population to be an owner, manager or professional, have young kids, have high household incomes and own their home. * So far, Season 4 of Renovation Island.... Is the second most watched entertainment specialty program this Spring Continues to be the most watched series on HGTV in more than 12 years ‘Renovation Island’ Season 2 A Ratings Win for HGTV, More Shows with the Baeumler Family on the Horizon

EVOLUTION Sarah Baeumler

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

/ the evolution Through the expansive collection of Sarah Baeumler branded bedding, Sarah has created an intimate exchange of ideas between herself and the consumer whom is desiring a quality, stylish, sleep experience. With both utility, fashion bedding and bath fashions, Sarah gives the consumer the blocks to build a beautiful home. Sarah brings a casual elegance throughout the main layers of the program. A large selection of accessories, curated by style – Refined Elegance, Colourful & Bold and Eclectic, allows the consumer to customize Sarah’s look to their own personalized aesthetic. A true collaboration between Sarah and the consumer.

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com ORGANIC COTTON FILLED PI LL OW ORGANIC COTTON FILLED DU V 100% ORGANIC COTTON SHELL PURE COTTON FILLING QUEEN / utility bedding Tencel,NATURALSDown, Cotton Silk, Wool, Bamboo Pillows, Mattress Pads, Duvets

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com / utility bedding PREMIUM DOWN ALTERNATIVE Pillows, Mattress Pads, Duvets DOWN ALTERNATIVE COMFORTER LUXURY QUILTED MATTRESS PADTTRESS PA DOWN ALTERNATIVE PPILLOWILLOW

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com / utility bedding ELEVATED LUXURY Expert craftsmanship , impeccably tailored bedding with unsurpassed luxury Pillows, Mattress Pads, Duvets

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Curated Collections CurtainsThrowsSheetDuvetCushionsCoverlettesCoversSets / fashion bedding EVOLUTION Sarah Baeumler

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Curated Collections CurtainsThrowsSheetDuvetCushionsCoverlettesCoversSets / fashion bedding EVOLUTION Sarah Baeumler

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Curated Collections CurtainsThrowsSheetDuvetCushionsCoverlettesCoversSets / fashion bedding EVOLUTION Sarah Baeumler

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com EVOLUTION Sarah Baeumler Curated Collections CurtainsThrowsSheetDuvetCushionsCoverlettesCoversSets / fashion bedding

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Curated Collections CurtainsThrowsSheetDuvetCushionsCoverlettesCoversSets / fashion bedding EVOLUTION Sarah Baeumler

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Spa Shower Curtain Hotel Collection Shower Curtain Turkish Cotton Bath Rug

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Spa Bathrobe Hotel BathrobeCollectionSpa TurkishTowelsCotton Towels Spa Bath Rugs Modern Accessories Natural Accessories Spa Towels 100% TurkishCottonCotton Spa Shower Curtains 100% Cotton Hotel Collection Spa Robes 100% Cotton Hotel Collection Spa Bath Rugs 100% Cotton 100% Long Staple Turkish Cotton Accessories Modern - Ceramic & Metal Natural Wood & Glass / bath fashion

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com Decorative Bowls Vanity Trays Towels

Century Home Fashions Inc., Toronto, Canada Tel: 416-256-9796 | info@centuryfh.com CandlesLuxeStorageBasketsCosmeticCandles Bag Body Butter/Lotions Sarah expertly applies her rich, timeless, refined aesthetic to every piece, so you can mix her style with your own and create a collected-over-time look. From decorative details, to functional products that make life more efficient and elegant, these designs are equal parts beautiful and purposeful. / bath fashion

CONTACT US Phone: 416-256-9796 | Toll Free: 1-855-243-4455 | Fax: 416-256-9727 76 Miranda Avenue, Toronto, Ontario, Canada M6E 5A1 www.centuryhf.com TORONTO | MONTREAL | BUFFALO | CHICAGO | LOS ANGELES | HANGZHOU | BANGLADESH

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