Heimtextil News 2008 by Fabrics & Furnishings International

Heimtextil 08_2

12/5/07

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BIG WIN

BRANCHING OUT

SHOOTING STAR

Canadian mill Victor Innovatex acquires assets from Fall River, Mass.-based Quaker Fabrics Corp. Page 14

Dong Fu Long’s Shanghai Homes Bedding & Clothing acquires ‘Happiness’ brand Page 18

Chairman and founder of Dicitex Furnishings, M.L. Arora, brings company over $50 mill. mark Page 22

January 9-12, 2008 | Hall 4, Level 1, Walkway E, Stand 94

www.Sipco.net

Texco Boosts Sales Double Digit Growth Forces Move to New Warehouse by Eric Schneider

LMELO, Netherlands — Texco, a children’s’ textile specialist with 10 million euro in sales in 2007, is proving that licensed characters are a big seller in the 70 million euro European juvenile curtain market. Texco increased sales in 2007 by 25 percent, and licensed

by Creating Licensed Cartoon Niches

products account for 15 percent of that business — the remaining in ready-made curtains and non-licensed designs, according to Henk Veldhuis, principal of Texco. Texco now employs 22 people and recently doubled its warehouse and Remy®, from Disney’s Ratatouille®

office space from 1,500 square meters to 3,000 square meters in its new Almelo location. Texco has succeeded with Disney because the sales of Princess®, Winnie the Pooh® and Cars® characters are breaking records for Texco and their retail partners. “Princess, Cars and Winnie the Pooh are the best designs for us. We get a marketing calendar which shows when the movies are coming and we can devel-

Ready-Mades Increase Textile Sales Globally

op the designs well before the movie plays. The moment they start to advertise, we can start showing the Henk Veldhuis, principal, Texco

designs to our clients. We started Ratatouille® three months ago for example, well before the movie came out.”

SSINING, New York — With an increasing demand worldwide to cut production costs and lower prices for endusers, the demand for ready-made bedding product has gained momentum. Having more than 30 years of experience in the ready-made business, US-based Richloom Fabrics has a leg up on other companies that are starting to tap into the market. According to Todd Cella, director of sales and marketing for Richloom Home Fashions, the company began overseas sourcing in the late 1990’s and by 2000, had active production in China, Pakistan and India.

Marrakesh by Westgate

(Continued on page 16)

DeBall Unveils “Bambusa” Velvet Plains; Prints are Next in Line by Eric Schneider

by Kelly Hushin

“We’ve have had the Disney license since 2006 and it has meant a lot to the company,” said Veldhuis. “Disney is 15 percent of our total business and growing. Such licensing for us is growing at a faster rate than nonlicensed designs. Now, we have our eyes on getting the Barbie® license.”

RANBY, Canada — DeBall Inc. is expected to show its customers early samples of its “Eco-

Cornelius de Kort Friendly” woven bamboo plain velvet in 30 colors during Heimtextil. A bamboo print line is also planned as well as a line of apparel fabrics. About 30 percent of DeBall's business is in the apparel industry, said Stephan Sayer, sales director of DeBall.

"The bamboo face is harder to process because it soaks up water at a much greater rate than cotton," according to Sayer. "The bamboo velvet is piece-dyed with special equipment and tests up to 40,000 double rubs making it a natural for contract as well as residential fabrics." In addition to the new bamboo collection, DeBall is offering new cotton plains and new dyed and discharged printed velvets, which Sayer is particularly proud of since so much of the market relies on surface printing today. (Continued on page 40)

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Manifattura Vay

11/28/07

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Heimtextil 08_2

12/4/07

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HEIMTEXTIL NEWS 2008

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SENIOR EDITOR AnnMarie Marano Sipco Publications Inc. 145 Main St., Ossining, New York 10562 USA

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Heimtextil News

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7/17/07

10:44 PM

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Heimtextil 08_2

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letters Dear Visitor, Hotels and hospitality are not a case of empty words at Heimtextil in Frankfurt. Contract Creations is the focal point of the textile contract business at the world’s biggest marketplace for textile interiors in the heart of Europe. Frankfurt lives its hospitality spirit with a wealth of new hotels being ready for completion next year. One of the most symbolic actions, however, will be the tearing down of a former administration building for the sake of a stylish hotel in the very center of pic-

Detlef Braun

turesque, medieval Frankfurt. This may best illustrate the Heimtextil claim for the upcoming season: “Contract is more than just furnishing…” It

is, indeed, the best of contract planning and implementing. And this is exactly what we invite you to see, choose and order during Heimtextil. Get the maximum business opportunities from a unique tradeshow, offering the best of material, design, quality and supplying power. More than 400 companies will be offering their textile products for the interior design of hotels, resorts, spas and residential projects. Contract Creations is the concept within Heimtextil which comprises world leading manufacturers, designers and distributors and gives visitors

special guidance through a vast portfolio of products and services. On site, visitors will identify exhibitors also by the carpet-carved Contract Creations logo in front of the booth entrances. Heimtextil stands for a double quality approach to the world's leading textile regions; Europe, America and Asia. Product groups shown in the “More Living,” “More Clarity,” and “More Style” areas present outstanding high-grade and brand products from Europe and North America. The increasing quality of textiles from the Far East is reflected in

a special high-quality “Asian Vision” section showing premium products beyond the standards of the “Asian Feeling” and “Asian Selection” segments. The red carpet of hospitality is rolled out for you, and I cordially invite you to join the industry in Frankfurt from January 9 to 12 — the annual première for textile interior design. Yours faithfully, Detlef Braun Member of the Board of Management Messe Frankfurt GmbH The 2008 Heimtextil News can be found during the exhibition at the following locations: Frankfurt Marriot Hotel z.Hd. Frau Bilgen Uma Hamburger Allee 2-10 60313 Frankfurt Accor Hotellerie Deutschland GmbH Königsberger Straße 1 60486 Frankfurt Arabella Sheraton Grand Hotel z.Hd. Frau J. Kleiser Konrad-Adenauer-Straße 7 60313 Frankfurt Holiday Inn Frankfurt Mailänder Straße 1 60598 Frankfurt Steigenberger Frankfurter Hof Verkauf & Marketing Kaiserplatz 60598 Frankfurt Mercure & Residence Voltastraße 29 60486 Frankfurt Hotel Intercontinental Wilhelm-Leuschner-Straße 43 60329 Frankfurt Scandic Hotel Offenbach Empfang Kaiserleistraße 45 63067 Offenbach Dorint Hotel Hahnstraße 9 60528 Frankfurt Holiday Frankfurt Airport North z.Hd. Frau Schwab Isenburger Scheise 40 60528 Frankfurt Ibis Frankfurt West Königsberger Straße 1-3 60487 Frankfurt Mövenpick Oberursel Zimmersmühlenweg 35 61440 Oberursel Sheraton Airport Hotel Flughafen Frankfurt Terminal 1 Hugo-Eckener-Ring 15 60549 Frankfurt Hotel Steigenberger Airport Direktion, Frau Locher Unterschweinstiege 16 60549 Frankfurt Maritim Hotel Kongreßzentrum Ludwig-Erhard-Anlage 1 60326 Frankfurt Hotel Ibis Friedensbrücke Speicherstraße 2-5 60327 Frankfurt Novotel Frankfurt City West Lise-Meitner-Straße 2 60486 Frankfurt Courtyard by Marriot Öserstraße 180 65933 Frankfurt

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Heimtextil News

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12/5/07

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Heimtextil 08_1

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news

Victor Innovatex Buys Quaker, New Residential Sector to Expand Sales Quaker Purchase Puts ‘VIT’ in U.S. Textile Industry’s Spotlight by Eric Schneider and Kelly Hushin

T. GEORGES, Quebec — Victor Innovative Textiles (VIT), sees a potential of $50 million in the residential jacquard fabric business utilizing the people, equipment, technology and intellectual property that was previously Quaker Fabrics Corp., accord-

ing to undisclosed textile industry sources. Alain Duval, the 40-something, third generation family owner and president of Canadian-based contract panel and upholstery fabrics mill, Victor Innovatex (VI), was behind the purchase of Quaker, the Fall River, Mass. company. Few American mill owners are familiar with Duval, and many of his customers have referred to him as “shy,” but also say his company has several major things going for it, including deep pockets and a history of success in the industry. His domestic competitors say his

Top to bottom: Eco-Intelligence, in Powered by Nature and Asana

actions will prop up the remaining yarn suppliers in the upholstery business. Duval refused to speak to Sipco Publications or confirm any numbers specific to the Quaker purchase costs and VIT sales projections. With the acquisition of Quaker’s assets, VIT has the potential to become an important player in the U.S. residential fabric business with combined sales of $100 million within five to seven years, according to industry estimates. VI’s current business is about 70 percent panel cloth (with customers like Steelcase and Haworth) and 30 percent seating fabric. Eco Intelligence® is VI’s successful contract brand of recycled polyester which has also boosted their sales and reputation. According to marketing coordinator, Melanie Bursey, one of the main goals at VIT will be to make everything as efficient as possible. “We will work to optimize LEED points and maximize energy efficiency,” she said. “Our plant here upholds strict environmental standards. Fall River is a brand new facility with top-of-the-line equipment. It’s an investment. We want it to be state of the art. We’re looking to transfer the capabilities of Eco Intelligence® to the residential markets. We’re looking to share that brand but I’m not sure of the plans for the other brands at the moment; it might be easier to transfer over that knowledge and brand know-how into Quaker’s products.” According to Bursey, VI (with a weaving facility in St. Georges and a yarn spinning mill in Beauceville) is part of the Victor Group which also includes Victor Woolens (a

Transfertex Opens Office in France New Office will Serve Dual Purpose by Kelly Hushin

ILLE, France — The world’s largest supplier of transfer printing paper, Transfertex GmbH & Co, has responded to recent changes in the industry by opening a new office in France. The company is headquartered in Kleinostheim, Germany. The Lille office will have a dual function. It

will serve as the new sales headquarters for France and Belgium under the sales direction of Daniel Mazurkiewicz. The office will also serve as the home office for the newest members of the Transfertex Fashion Creative Team. The creation of the fashion collection, development of customer engravings and the re-coloration of designs will take place simultaneously in Kleinostheim and Lille. While transfer printing was originally meant for polyester,

other synthetic materials like polyamide, and triacetate as well as microfibers and fleece are suitable for Transfertex’ techniques. The company was established in 1970 and came under new family ownership in 1982. The company has its own facilities for every step of the transfer paper productionprocess and has approximately 240 employees in its German plant. The company’s current collection comprises more than 5,500 designs with thousands of color variations. ■

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Alain Duval

woolen apparel fabric producer in St. Victor run by Alain’s brother, Richard), and now VIT in Fall River. “In terms of management, VIT will be a separate company,” said Bursey. “As time goes on, we hope to get some synergies from the two companies (VIT and VI), so we’re hoping to gain leverage from there as well as from our experience and marketing. Step one is to start operations in Fall River and

things they bought on the open market.” Duval has quickly assembled a top design and development team but word has not been released about who will manage the Fall River operation, which, according to Bursey, was to start production in early November. One supplier commented that Fall River has an excellent workforce and with the acquisition, VIT now has the equipment to make the novelty yarns that made Quaker so successful in the years before its downfall. “There have been about 8085 people hired from Quaker and other companies,” said Bursey. “We are not promising everybody their jobs back, but over the next three to four years we will be hiring more and more people on an ‘as-needed’ basis. It has been said many times within the company that it will be a continuous effort to hire people every year.” Included in the rehires are Duncan Whitehead, and Bea

“F

all River is a brand new facility with top-of-the-line equipment. It’s an investment. We want it to be state of the art. —Melanie Bursey

”

make sure the customers are being serviced and then we can develop a substantial plan.” With new competition from the expanding Canadian company, U.S. mills like Valdese Weavers will have to approach the market aggressively. Valdese has done so since its acquisition of Circa 1801 — the company Valdese won at auction over Duval — adding production and already seeing a return on investments from the Circa purchase. While Duval lost his bid to purchase Circa, he was the successful bidder for Quaker along with Boston-based liquidator, The Gordon Brothers Group. It is estimated that Duval paid $11 million and will spend an estimated $4-$5 million to continue with Quaker’s consolidation of 348 looms, management, production and administrative personnel into the rented 600,000-square-foot plant with 60,000 square feet of office space in Fall River. At $16 million, that’s about the same price Valdese paid for Circa, one industry member guessed. “Duval fell in love with the Circa operation and never got it out of his system,” he said. Bursey would not confirm these figures, but said, “We only bought what was needed for our capacity. Gordon Brothers will sell what other

Spires. Whitehead is the technical genius behind the Quaker Global™ Line, produced by China-based Zhongwang. Zhongwang will continue to supply VI with Chinese-made product and president Yang Lin Shan is pleased with the arrangement because he was successfully selling Quaker designs in the world market. Spires, Quaker’s former VP of design has hired six of her design staff back to work with the Victor operation. They include Jordan Sweeting, Lloyd Felix, Pam Fonger, Nancy Machado and Dawn Stopka — the former vice president of design for the now defunct Joan Fabrics. Victor met with former Quaker production at White’s Restaurant on October 24 to talk about rehiring. It’s just a question of time before the mill starts cranking out the Quaker product. Onlookers comment that the Duval family has a great passion for textiles. Their background in textiles can be traced back to 1947, when grandfather, William Duval, founded a wool waste operation that evolved into the apparel and specialty fabrics company, Victor Woolens (referred to also as Victor Forstmann since its 1999 purchase of U.S.-based textile manufacturer, The Forstmann ■ Company.)

Heimtextil News

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11/27/07

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news (Continued from Cover)

Licensed Cartoon Niches for Texco “Based on our big success with Disney and our other licensing partners, we are now concentrating on getting more licenses. Texco would love to have Barbie®,” he laughed. The company has had such success with licensed designs that Veldhuis, 38, is already looking for his number two executive to help him grow the business further. He said that he now focuses on building more of an organization and a team as well as building relationships with his licenses and major retail customers. “Before I used to do everything myself and now I am developing people — export managers — who are responsible for their own markets and who also buy designs and develop them independently of me.” The former textile engineer who bought 30-year-old Texco in 1998 initially had a hard sell when he approached licensors like Disney, Nickelodeon (Diego®, Dora® and Spongebob®) and Sesame Street to get Texco the license for piece goods in Europe — not just for the local Benelux market. The licensors feared that Texco would step on the toes of other licensees, in the bedding business for example. But this turned out not to be the case, Veldhuis said. “We added sales for the licensors and did not threaten their other licensees since we only do window treatments and piece goods. Our roots are in piece goods sales which is 80 percent of our business. We have this niche in metered goods. I’m not aware of anyone else in Europe that competes with Texco.” Ready-made curtains began with Texco licensors and prior to that Texco did curtains with private label brands. “Customers don’t mind paying more for licensed product because there is not such a big difference between the prices of licensed goods and nonlicensed,” he said. “It took us ten years to convince Disney to work with us and convince them that metered goods would be an interesting business for them. We don’t want to compete with other licensees who make bedding. Meterage, especially with Disney characters, ready-made curtains and window decoration including roller blinds, is our strength.”

“Major European retailers are relying more and more on Texco’s ability to pick winning designs instead of developing their own characters. In Holland, Germany and France, the big chains are buying from us. Our customer list reads like the ‘Who’s Who’ of retailing,” he said. “It seems that we are the market leader in Europe in this

children’s specialty niche with seven to nine percent of all children’s designs sold by Texco,” Veldhuis estimated. “The retail chains are still buying and devel-

oping these designs themselves but even the big chains are buying through us because it is difficult to get good designs suitable for all of Europe. Sometimes the retailer has a lucky shot but we develop 150 designs apart from the licensed products. We have realized 30 big hits from our in-house col-

“M

ajor European retailers are relying more and more on Texco’s ability to pick winning designs instead of developing their own characters. In Holland, Germany and France, the big chains are buying from us. —Henk Veldhuis

”

lections. If you’re a retailer, you might have three to five designs but the success from these can be very limited.” Veldhuis said that children’s designs are not a big turnover on a per design basis but by selling many different licensed designs the retailer can turn its inventory many times. “Even if the retailer has one successful design they developed themselves, they end up turning the inventory over just one time and then close it out. In the end the retailer can make more money with Texco.” Children’s vs. regular product is 50/50 in terms of sales for Texco, but children’s designs ■ have grown.

(Continued from Cover)

International Co.’s Increase Sales with Ready-Made Products “Many companies are throwing their hat in the ring,” said Cella about fabric producers trying to drive weakening fabric sales by way of readymade production. “However, Richloom is already an experienced player in the field,” he continued. “We have taken our knowledge, expertise, equipment and some personnel to our overseas interests in order

Todd Cella to ensure their performance and ability to service our customer base seamlessly through the transition and going forward.” Though it may not have been as popular then, Richloom had the right idea when they began ready-made production. “Being in touch with many segments of the home textiles market creates added synergy to product development expertise,” said Cella. David Li, owner, American Decorative Fabrics (ADF/ Westgate), said that readymade production “is more about hearing the market needs than driving weakening fabric sales.” Westgate has been producing ready-made furnishings since 2001. According to Li, companies entering the ready-made market are preparing themselves with “new production facilities, new machines, new manage-

ment and staff, a new system and a new mentality.” “Understanding retailers and serving them well was a huge challenge for us,” said Li. “It took us more than two years to go through this evolution. We became a totally different company after the transition.” While ADF has spent years transitioning, other countries like India have begun to follow suit. According to Pradeep Mukherjee, president of global sales and marketing, Himatsingka Linens; (Himatskingka Seide, Ltd. is the parent company) it is difficult for companies like his today to make significant profits solely from fabric sales. Himatsingka Seide, the parent company which encompasses several subsidiaries, is one of the world’s largest manufacturers and exporters of high-value silk and silk-blended furnishings and upholstery fabrics. This year, the company expanded its reach by purchasing Italian-based Giuseppe Bellora SpA in February, 80 percent of New York-based Divatex in July and 100 percent of DWI Holdings in October. “The new venture,

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Himatsingka Linens, is a division of the parent company,” said Mukherjee. “The company has built a brand new, stateof-the art, vertically integrated production facility for bed linen. It has also recruited people with commensurate technical and commercial skills for this market. The products here are bed linens, sheet sets and duvet sets currently, and going forward, they will include comforters, quilts, bed skirts, etc.” Julie Brady, president, Croscill Home, based in New York, said that the increase in ready-made production is more about customers looking for luxurious products. “Maybe companies are noticing that the consumer is looking to higher-end products and ready-made prices,” she said. “The luxury market is emerging and people are receptive to buying good looking products.” Mukherjee said that customers who want higher-end products often turn to fabric purchasing through wholesalers as opposed to buying a finished product. “Sales in fabric form are really sustainable only at the luxury end of fur-

Pradeep Mukherjee nishings, where consumers would like to appoint/work with interior decorators and designers to ‘fashion’ the home,” he said. Because selling fabric amounts to much greater profit when the product is high-end, companies are packaging the whole thing; giving retailers the opportunity to buy finished goods and offer `more of a selection at a value-price. “Retailers start to see that middlemen/importers have little to offer in the new supplychain landscape,” said Li. “They approach (Westgate) to make finished products for them. As vertical vendors, we add value to our products by selling finished products versus just fabrics. We also start to hear directly from the source, not from an intermediary anymore. We start to control our own distribution. More and more, larger and main-stream fabric suppliers are getting into finished products; niche fabric players are resisting it.” For international companies, the main goal is to increase presence in other markets through ready-made production. “Our association with Divatex in the USA will help us get closer to large format retailers in the USA, to whom we can offer a seamless supply ■ chain,” said Mukherjee.

Heimtextil News

ITF-H'Textil Ad

12/3/07

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Saehan Predicts 20 Billion Yuan Sales

David Kim, manager of the interior team

Esfron Obtains New Certification

products. With large investments into in-house research, its Textile Treatment Research Institute wing is in pursuit of offering innovative products that enhance the application value and consumer satisfaction of high-quality and functional fabrics. Saehan has also been developing differentiated polyester short staple products, such as sea-island fiber, microfilament, dope-dyed fiber and highstrength shaped yarn as well as antibacterial and flame retardant fibers using many kinds of new technology. The objective is to add properties of natural fiber to the advantages of synthetic fiber. ■

by S. Vishwanath

EOUL, Korea — According to synthetic and chemical fiber and textile producer, Saehan, their Esfron fire-retardant fabric is becoming very popular as a choice for ship builders globally that have been demanding FR specifications. The company anticipates its sales of fire-retardant materials

to reach 20 billion yuan in 2008. Esfron is an environmentallyfriendly flame retardant polyester fiber with a phosphorus base. Recently, in 2006, it obtained a certification as a fire retardant material for the construction of ships from the International Maritime Organization in 2006, thereby acquiring recognition of its technical capability. Also, the company, broadening the spectrum of application, has launched the brand name ‘Esfron Fresh’ a Nano-sized

natural substance that will help to minimize the unfriendly odor in ship interiors. The company, with more than 30 years experience manufacturing textiles, is now more focused on developing new fabrics for ship interiors to be used in curtains, chairs and beds. Now with international certification, Esfron has successfully penetrated the overseas fire retardant fabric markets such as in the UK and Belgium. Saehan, with the integrated manufacturing system from polyester flame

retardant filaments to fabric, has also been granted certification concerning fire retardancy in the United States, Japan, Germany, France, UK and Italy. Established in 1972, the company has been focusing on manufacturing value added

Jiangsu Violet Plans to Expand by AnnMarie Marano

China — JIANGSU, Jiangsu Violet Home Textile plans to expand from 300 shop-in-shops to 600, says chairman Angelo Chen. “We have the capacity already, so we want more market share,” he said. Jiangsu Violet can also boast 158 of their own specialty stores. The company designs and sews bedding, and exemplifies an “Italianstyle” design, Chen said. They export to the US, France, Germany, Italy and the United Kingdom. Their main customers in China are department stores.

Angelo Chen

They’re purchasing their fabrics mainly domestically, but are also importing silk jacquards from Germany. Chen says the company has an annual turnover of $40 million and exports 50 percent of their product. He extends his welcome to international high-end customers, such as Macy’s. He says the company is not affected by the ‘made in China’ connotation because they are “for the higher-end and pass all inspections.” ■

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Dicitex Furnishings Adds Value to Collections Volume Producer Expands Ranges by S. Vishwanath

UMBAI, India — Dicitex Furnishings, encouraged by the outcome of its European trade participations during 2007, observed that the market potential for its line in the upholstery segment including jacquards and velvets is gathering momentum. Dicitex Furnishings now

M.L. Arora

wants to add more value to its collections and its already wellthriving volume business. “We are well-established in

the volume business and our future is in providing more value added products,” said Dicitex Furnishings chairman and founder M.L. Arora. The company has invested on creating all necessary infrastructures for made-up manufacturing. “We forecast value addition in our designer quilt collections, bed coordinate sets and decorative home textile products too,” he added. Adding new collections continuously, Dicitex intends to provide new textures that pro-

vide a soft feel, fresh visual appeal, new fancy fibers and are available in plenty. “We add such collections and expand our range always,” he added. The company has built a production capacity of over 700,000 meters per month and annual turnover exceeds 50 million U.S. dollars (including fashion fabrics) and nearly 50 percent of the company's production is exported to customers in more than 30 countries. Dicitex Furnishings will

continue to focus and emphasize on upholstery and during Heimtextil 2008 in Frankfurt. “A wider range of velvet collections from India will be displayed,” said vice chairman, Mr. Rajnish Arora. Velvets have made an encouraging re-entry in the market place after a decade. “We offer new weaves and structures and its being well received too,” he added. “The USA and Europe are our key markets and velvet will create a new niche complimenting chenille, as the latter is already well-established in the home furnishing sector and velvets add to a wider choice.” ■

Dicitex Decor ‘Ramps up’ Velvet Production by S. Vishwanath

UMBAI, India — With the commission of a new weaving plant with 36 flat Somet looms for production of wide-width fabrics and velvet looms with finish width up to 300 cm, Dicitex Decor is well set to meet the growing demand for its decorative fabrics.

Ajay Arora

"We have received many requests from customers for better priced velvets,” said Ajay Arora, director, Dicitex Decor. “This made us ramp up facilities where we invested in face-to-face and wire loom velvets.” The current production of 1,000 meters a day will increase to 2,000 early next year, he added. Dicitex Décor has expanded its product range by adding velvet and embroidered draperies with cuts and uncut pile effects. The velvets range from $7 to $11 per meter, in 30 color ways, and are expected to attract customers who have been seeking economical prices. Capacity has increased with the further installation of 40 machines over the last six months. ■

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Association for Contract Textiles Holds interACT Event Focuses on Development of ACT Sustainability Standard by AnnMarie Marano

EW YORK, New York — This year’s Association for Contract Textiles’ interACT conference focused on the development and status of its sustainable textile standard. The final day featured, among other sessions, a panel discussion with 11 NSF International joint committee representatives. NSF is doing a pilot study on the standard, based on American National Standards Institute (ANSI) requirements. While the panel discussed various aspects of the study, such as fiber sourcing, energy, recycling, water conservation and social responsibility, some questions were raised by listeners for the

panel to consider. One conference participant wanted to know where transportation of goods stands in the process for the standard. Another asked if a company who has been taking environmentally-conscious strides for years would get points toward certification for those efforts. “It’s about being watchful of your supply chain,” said Ivy Berman, president, Raxon Fabrics. “We Ivy Berman

want people to look at where they’re sourcing things.” Points could be lost on the standard if a company is sourcing from a “high-risk” area. Panelists stated that raw materials suppliers Irwin Gasner

need to realize the importance of the standard, otherwise it is not going to work. At the time of the conference, the standard was made up

of 231 possible points, based on scoring of these seven elements: fiber sourcing, safety of materials, water, energy, air, recycling practices and social accountability. “I think what they are trying to do is important for the industry and the environment,”

said Irwin Gasner, president and CEO of Wearbest Sil-Tex Mills, Ltd. and an interACT attendee. “It’s important for us all as American producers as a marketing opportunity to differentiate ourselves from third world countries with less desirable practices.”

AY SHORE, New York — Duralee is cashing in on its cachet as an important U.S. fabric brand by making three separate deals in Asia to feature its contract and residential fabric lines in various showrooms and offices, according to Lee Silberman, senior vice president. Duralee just logged its 25th consecutive sales increase and Silberman expects the Asian agreements will add a boost to sales in 2008. “We don’t want to break our winning streak,” he told Sipco Publications. Silberman has also appointed Joel Rothstein as international sales director to help meet the needs of the new business. Rothstein expects to be on the road 26 weeks a year in his new post. He will help Duralee service the business, including providing samples and support

Profound/Duralee Showroom

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Royal Caribbean Outsources Design Cuts Design Staff by 30 Percent by Eric Schneider

IAMI, Florida — Royal Caribbean Cruises Ltd., the second largest cruise ship line behind Carnival, made the largest cuts in its design staff in the last five years on October 18 just prior to recording record earnings for the third quarter on October 22, according to trade sources. Royal Caribbean Cruises Ltd. (NYSE/OSX: RCL) reported record earnings for the third quarter 2007 ending October 22 of $395.0 million, or $1.84 per share, compared to net income of $345.4 million,

Royal Caribbean “Royal Suite”

or $1.63 per share, in 2006. No announcements were made externally about the employee departures and executives involved could not be reached for comment. The company

Duralee Expands Asian Business Partnerships by Eric Schneider

He stated that there will be some pitfalls to the standard and “the most serious” will be; “We want to be sure that we are informing the design community properly. We need to be careful that we do this in a manner that is informative and

with Silberman to their global partners. Silberman has been with Duralee since 1979 and Rothstein has logged 13 years. The company is now 55 years old. “I wanted to be one of the first to develop this business,” Silberman said, even though he thought the markets had limited potential during his first trip to China on a U.S. trade mission in 2006. Duralee will join other wholesalers in the Asian market which now include JAB’s two showrooms in Shanghai and The Robert Allen Group with a showroom in Beijing. Duralee has made an agreement with ‘Profound Design,’ a Beijing-based furniture manufacturer to open 10 residential fabric locations in its showrooms in the next five years. Duralee will ship cut orders through UPS Air to Profound. Profound Design will dedicate space within its 3,000-square-foot showrooms to feature Duralee hanging samples in 700-800 square feet of space surrounded (Continued on page 32)

said these results were better than expected mainly due to stronger late bookings driving better yields. Sipco Publications has (Continued on page 32)

Inside Contract/ Hospitality News Match USA ‘07 Takes Place in Henderson, NV . . . . . . . . . .28 JAB’s Stroheim and Romann Hesitates to Appoint President, Schminnes Stands . . . . . . . . .34 Shanghai Homes Bedding & Clothing Gets ‘Happy’ with Recent Acquisition . . . . . . . . .34 Sipco Debuts Shanghai Textile News at Intertextile Shanghai Home Textiles Show . . . . . . . .41

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Crash Kills Former Albatros Owner Bas Hendriks Dies at 40 by Eric Schneider

UIZEL, Holland — Bas Hendriks, the 40-year-old owner of Albatros, a Dutch weaver, and Asian Weavers, perished in a car crash Monday night, September 17, en route from the UK to his home in Holland.

“He had just driven through the tunnel and slick rainy roads caused him to lose control of his vehicle and hit a tree where he died on impact,” according to Hans Dings, his longtime friend and business partner. Hendriks was alone at the time of the crash so Dings' report is a third party account. Hendriks was in attendance at Cornelius DeKort’s birthday party in Helmond, Holland

just prior to Decosit Brussels. His friends remember he was laughing and having a great time. “Bas wanted us all to go on and live life,” said Dings. Dings will continue to be principal of Albatros and Asian Weavers. Albatros was Hendriks’ original company in textiles. The late Bas Hendriks will be dearly missed

Day-to-day management of Albatros will fall to Inge Vervest who was very active in Albatros for the last few years. Dings will also continue as a principal with Asian Weavers, the company also owned by Hendriks, Dings and Daniel Leung in China. “Bas was clear he wanted me to continue his work in both companies and that’s what we will do,” Dings said. Hendriks was not married. He is survived by his parents and one brother. ■

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Association for Contract Textiles Holds Annual Conference accurate. And since green is not black or white, and it’s a revolution and an evolution, and there are so many different factors that go into making a fabric considered green or sustainable; rather than have the debacle created by the Wyzenbeek standard, we need to be careful that we create a guideline

“It’s about being watchful of your supply chain,” said Ivy Berman, president, Raxon Fabrics. “We want people to look at where they’re sourcing things.” that is not simply black and white but also informative and educational.” According to Gasner there is currently conversation among all those involved to make sure that happens. “It will by no means be finished as presented at that meeting,” he said of the standard. “It’s industry bodies working together.” In other news, Gasner said that Wearbest’s Bella Dura™ performance fabric has been certified as a Crypton green fiber. Gasner said this is “only the tip of the iceberg.” “We have so many things going on that will move us into the direction of becoming a green-friendly company.” ■

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Innovative CRYSTALLIZED™ — Swarovski Elements conquer Decosit 2007 Swarovski, the world leader in precision-cut crystal returned to Brussels’s Decosit this year with a whole new room concept, showcasing the latest innovations within the CRYSTALLIZED™ — Swarovski Elements range.

Top: Cushions with woven Crystal Yarn by Mambretti, Italy; Crystal Carpet by B.I.C., Belgium; Right: Room concept by architect Marcello Albini; sofa by Baxter upholstered with fabrics by Baumann Dekor, Austria.

he room concept, created for Swarovski by Italian architect Marcello Albini, presents — among many other crystalline applications — the new product Crystal Yarn, which has now also been produced in a nylon version and woven for the first time into fabric by Italian company Mambretti. It is a practical example of how Crystal Yarn can now be integrated into textiles using an industrial process. Also showcased was the new black Crystal Fabric. According to architect Marcello Albini, “it is an ideal time for decoration and design when fusion reigns and creativity can run free.” By mixing different styles, Albini has created a luxury hotel suite that could exist in a desert tent, an exclusive resort or in the open air. This luxuriously designed room, dominated by the colours white, ivory and sand with black accents, provided the stage for the latest product innovations within the CRYSTALLIZEDTM — Swarovski Elements range, among those the groundbreaking Crystal Yarn, but also a range of other innovative crystalline applications including Italy’s Rossi Tessitura Tele Metalliche, who have woven Metal Trimmings into a mesh that can be used for lighting, wall decoration and room dividers; then, Japanese company Sangetsu and Italian producer Fiorete, who presented exquisite textiles with crystal Heimtextil News

Transfers; Vescom of the Netherlands who has created the first ever crystal wallpaper and the Italian company Baxter who has produced furniture with crystals, using fabrics from Baumann Dekor, Austria.The range of innovative products presented at Decosit this year and particularly the technological breakthrough in allowing Crystal Yarn to be used industrially sends a strong signal to the interior segment that the brilliance of Swarovski crystals will be ever more present in interiors in the coming seasons.

WWW.SWAROVSKI.COM/CRYSTALLIZED EMAIL: SHINE@SWAROVSKI.COM

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Match’07 at GVR in Nevada Event to Take Place Earlier and Further West in 2008 by AnnMarie Marano

ENDERSON, Nevada — Hospitality Match, an invitation-only event that brings hospitality suppliers together with FF&E buyers, produced by Sipco Publications & Events, hit the desert for the third time this year, but in a much more unlikely place. “We chose Green Valley Ranch in Henderson, NV, because all our attendees are quite tired of being on a large strip property,” said Michael Schneider, president, Sipco Events. “At GVR we were one of two groups so from an event planning perspective we received better attention from GVR staff. Furthermore, we took 150 of their 400 rooms so we didn’t get lost in a huge property like you would on the strip. Finally, GVR is an entity unto its own. We didn’t have to worry about unwanted distractions or losing our attendees. We were able to keep everyone together.” In previous years, Match was held at the Rio and the Venetian.

Clockwise: Green Valley Ranch pool; Everett Foreman, Luzern Limited, Gil Hardwick, Intercontinental Hotels Group, with Tom Chambers, Surfacing Products International; Rebecca Goldberg, editor-in-chief, boutique DESIGN magazine with keynote speaker Brian Thornton, director of design, MGM Mirage

“Going forward, we plan on changing the timing and location of Match USA. For the past three years, we have had Match USA in Vegas in October. Since many of our attendees have experienced ‘Vegas burn-out’ we are seeking an exclusive and remote spa resort property on the west coast in 2008,” Schneider said. “In 2009, we will bring the event to the East coast. As for the timing, October proved to be difficult for all attendees as a very busy time of the year. Therefore, we are looking to move the event to July so all we have to contend with is people’s vacations. We will continue to run the event on a ThursdaySaturday schedule so attendees miss the minimum amount of time out of the office.” First time attendee, Adam Pollock, FireFarm Lighting, said GVR provided a much more relaxed environment and said, “I think there was more opportunity to interact with the other Match attendees because there weren’t as many

options to dissipate to after events.” “We have seen a flood of new work come in this last half of the year. I think the combination of both events (Match and HD Boutique in Miami) has provided us with some great new opportunities to take the business in new directions and evolve,” he said. Chris Roman, director of furnishings for Kashwere LLC (also a first time attendee), said the event was a great way to introduce the company to the hospitality industry. “Our furnishings and upholstery fabric is relatively new to Kashwere which is why we wanted to attend the event originally. There seemed to be a number of genuinely interested designers wanting to use our fabric in current and future projects so we’re following up with all of them. If nothing else, we’ve started to get our name out to the hospitality design industry.” Roman agreed that being away from the strip was a defi-

Left: Catherine Stemmler, SDH Hospitality shows off her team’s ginger bread hotel; below left to right: Bianca Yih, Creative Resource, Claudia Murillo, Higgins Purchasing Group, with Lee Menichella, Chella Textiles: Jonathan Wolk, Centrepoint Architecture, Donny Dana, Impex, Momoko Morton, Naka Design and Brian Thompson, Impex

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nite advantage. “I truly believe it allowed for fewer distractions and created a more intimate event because everyone was at the same resort (which never happens during trade shows/ events on the strip). I heard a number of people remark about how much they enjoyed being ‘off the strip.’” “I think the strip would have taken away from the focus of what we were there for,” said Brian Thompson with Impex, producers of full bath interior/kitchen packages. “We have also taken steps to finalize our green initiative,” he reported. “We’ll be the first mass producer of custom millwork from China able to offer LEED points to projects.” Hospitality Match once again offered two informative seminars to its attendees: a keynote address by Brian Thornton, director of design for MGM Mirage and a seminar focusing on sustainability (speakers included Max Mohan, Pacific Century Group, Marcia Weese, 4240 Architecture, Jennifer

Termini, Koncept Design, Jonathan Wolk, Centrepoint Architecture, Kristine Steffen, Architectural Concepts and Jane Humphrey, the Puccini Group.) Thornton addressed what MGM has in the works for both Vegas and beyond, and also offered some advice to the vendors in the audience, telling them to approach MGM through their designers. Each person in the sustainability seminar gave a synopsis on what they’ve been doing to add to the green movement. “In the hotel industry, I think water consumption will be the biggest driving factor in the next few years,” said Jonathan Wolk, Centrepoint Architecture. “There’s a tendency in this country to tear things down and build them new, when really you can make the best of what you have.” “Sustainability is thinking about the choices that we make before we make them,” said Jennifer Termini, Koncept ■ Design.

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Fortune Targets $15 Million Business with New Facility Boasts Diversified Product Portfolio by S. Vishwanath

OLKATA, India — Fortune-BSL based in Kolkata, India has set a target to achieve $15 million in business in the next 2-3 years. This

is a marked increase from its current $5 million in sales. The company is unveiling an appealing product mix during Heimtextil 2008 in Frankfurt. The 7-year-old company is an associate of BSL Ltd., a 35-year-old leading textiles manufacturing company in India. Fortune-BSL has set up a

state-of-the-art facility to manufacture silk, velvet and polyester furnishing fabrics in various weaves including jacquards and embroideries. Banking on a diversified product portfolio and unique processing facilities, Fortune-BSL is set to drive its fortunes further in the coming years. “We score over in unique

Nivedan Churiwal, executive director, BSL Ltd.

finishing facilities for furnishings as our latest treatment and processing know-how extends additional product features for better draping, softer feels and special luster,” said Nivedan Churiwal, executive director, BSL Ltd. Apart from these developments, Fortune’s strength is derived by the parent company’s corporate back-up of yarns and processing. BSL is one of the world’s largest suiting manufacturers and exporters. “Owning yarn, weaving infrastructure and processing facilities gives us a special leverage to produce as per the market needs, and we have total quality control on all the merchandise we supply to the market,” said Churiwal. Currently the company is exporting to 20 countries and moving forward, Fortune-BSL has planned to expand weaving

“We score over in unique finishing facilities for furnishings as our latest treatment and processing know-how extends additional product features for better draping, softer feels and special luster.” —Nivedan Churiwal facilities. The new focus will be on producing innovative, structured, textured fabrics that add extra value to its line of collections. The company has already installed several Dornier and Sulzer looms including Staubli jacquards. They also have Italian Mezzera dyeing equipments for high-quality yarn preparation. Fortune’s collections are being well-received in the Middle Eastern market and the company has now embarked on an aggressive marketing plan for Europe and America. “So far we have succeeded and this has given us immense confidence to march forward and our growth story has just begun,” said Churiwal. During this year’s Heimtextil Frankfurt, Fortune will display its diversified line of collections of fabrics, in prices ranging from $2-$9 a meter in poly collections, $7$45 in silks and $3.5-$14 in ■ velvets.

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Royal Caribbean Cuts Staff learned that about 30 percent of the design department was fired by an outside consultant. Employees were warned not to talk about this development or face dire consequences, a source said. The 11 people let go included both junior and senior people who were shocked by the firings but were given various amounts of severance pay. Some of the employees expect to get jobs with other architecture and interior design firms while others will do consulting independently. The dismissals were part of an overall restruc-

turing of the company which affects other employees at both locations in Miami including management in both refurbishment and new build departments. “We are also in the midst of an aggressive program of ship revitalization, one that promises to help keep the cruising experience fresh for our repeat guests and equally exciting for our new ones,” according to a message from company president Adam Goldstein on the company website. Royal Caribbean has had a

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Duralee Expands Partnerships by its Chinese-made furniture lines. The first location opened in Beijing in June, 2007 and another location has opened in Wenzhou, just south of Shanghai, according to Silberman. Another Duralee/ Profound Design showroom is expected to open in Beijing during the first quarter of 2008

Lee Silberman

and a fourth is expected by year end in Hangzhou. Silberman met Profound Design owner Lucy Liu at the 2007 Heimtextil Frankfurt. "We are working closely with Duralee to steadily develop their presence across the China market,” said Liu. “Tastes for international quality and choices are developing rapidly in China, and along with it demand for highest quality fabrics from companies like Duralee." The agreement came out of that meeting, Silberman confirmed. In other developments, Duralee named Sankon China to carry the Duralee contract line in sample books only for the hospitality trade. Sankon China was a subsidiary of Sankon Hong Kong but now is a separate, independentlyowned company doing busi-

ness as Yuan Yun Decorating Ltd. with offices in Beijing, Shanghai, Guangzhou and Shenzhen. Samuel Hui is the principal who has known Silberman for many years. In its third agreement beginning in 2008, Duralee has signed with Innovasia to be the exclusive representative for all of the Duralee fabric brands with a total of 1,500 sku’s including Duralee, Highland Court and Duralee Contract for Japan, Hong Kong and Thailand. Innovasia plans to open four combined Duralee/Innovasia showrooms in Tokyo, Hong Kong, Kuala Lumpur and Bangkok in 2008, Silberman said. The Duralee lines will be complemented by Innovasia stocked lines at these locations. The agreement was made with Glenn and Andrew Grow, principals of Innovasia. Andrew moved to Denver, CO and Glenn moved from Tokyo to Kuala Lumpur to manage the Asian business. Glenn had lived in Tokyo for several years but found that it was too difficult to manage the business from that location since he wanted to expand his business throughout Asia. “Tokyo is a difficult base to have operations if you’re travelling throughout Asia,” Silberman said. With the new arrangements, Silberman does not feel the need to exhibit his lines in Asia-based trade shows in the future since his partners will be making those decisions. However, Duralee expects to exhibit at the Dubai Hotel Show and also at Maison Objet in Paris for the first time. ■

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history of restructurings over the years but this may be the largest one. As a result, much of the design work including interior design will be farmed out to other design firms around the world, inside sources said. This was the way Royal Caribbean did business seven years ago, with outside consultants. It is part of a belt tightening but it also reflects Royal Caribbean’s interest in getting fresh design ideas into the organization and meeting their consumers’ demands for a great cruise experience. ■

Real Estate, Housing, Hospitality Boosts Indian Furnishings by S. Vishwanath

riven by a robust economy growing at 9 percent a year, India’s information technology, telecom, pharmaceuticals, auto, metal sectors and stock markets have been creating huge job opportunities. The demand for furnishings is accelerating too, but can global suppliers participate in this emerging Indian market by supplying furnishings? The answer is not a clear yes or no. A careful entry strategy is a pre-requisite as current high import duties can deter many from entering. “For international players, the markets are promising but they need to be aware that the consumer here demands value for money and can settle with similar looking merchandise that is attractively priced,” said Mandeep S Wadhwa, chairman, Seasons Furnishing Limited, New Delhi. “High price tags will not work here for volume business.” Unlike easier imports of floor tiles, furniture and carpets, importing fabrics into India is complicated. The import duty could be much higher than 35 percent as the price is determined on a square foot/meter basis and the custom officer on duty determines the real price, not the invoiced value. The demand for imported furnishings will grow but effective distribution systems that would reach retailers across the ■ country are crucial.

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Chinasia Adds Production Sipco News Network

ANGZHOU, China — Hangzhou Chinasia, the jacquard upholstery mill established in 1999, expects to import another 40 sets of computerized double-width jacquard loom machines to meet customers’ delivery and quality requirements, according to George Gao, principal.

“In 2008, we will establish one new finishing production line including washing, softening, heat setting, needlepunching and coating, allowing us to bring our collections to more markets. This new equipment will raise our capacity to 800,000 meters per month,” Gao said. “In 2006, we also established our own yarn mill which can spin viscose/polyester and acrylic chenille yarns

as well as some fancy yarns. These in-house yarns have helped improve our fabric quality.” Chinasia also has created its own cutting and sewing unit, which can supply finished products, such as sofa covers, bedding, carpet, ready-made curtains, and cushion covers. “We have finished some orders to the USA, UK and Italy,” Gao reported. ■

Hangzgou factory

Shanghai Homes Buys ‘Happiness’ Brand

Stroheim’s Schminnes Still Stands by Kelly Hushin

ONG ISLAND CITY, New York — Stroheim & Romann announced the appointment of Chris Jacob Schminnes to interim president in August, but has yet to make any announcements about whether he will be replaced. Schminnes took over the position from Julian Grauer in August, but the company hesitates to go forward with announcements about a perma-

nent replacement. Neither Schiminnes nor Grauer could be reached for comment. Stroheim, which has sales around the $20 million mark, is owned by JAB-Anstoetz, based in Bielefeld, Germany — the headquarters where Schiminnes was previously located. JAB is one of the world’s largest fabric editors, with sales from its various divisions breaching $400 million. JAB acquired the now 142-year-old Stroheim in 1982, and made Stroheim the exclusive

US distributor of their high-end fabrics, wallcoverings and trimmings. Stroheim’s products can be found in places like New York’s The Plaza and the White House in Washington, D.C. Like Stroheim, JAB is also a multi-generational family business, founded in 1946 in Bielefeld by Josef Anstoetz. In 1987, the company established its contract sector and as of the end of 2005, reported a staff of approximately 1,300 employees worldwide. ■

by AnnMarie Marano

HANGHAI, China — Dong Fu Long, president of Shanghai Homes Bedding & Clothing, reports that the company has acquired a new brand — “Happiness” — with Shanghai Happiness Textile Printing & Dying Company.

Dong Fu Long

“Happiness” was originally a government-owned company that has now been privatized. According to Long, like most Chinese home textile companies, Homes didn’t have printing and dying facilities, which can lead to problems with delivery and quality control. “Homes is a leading company for home textiles but one of the key points of quality is printing and dying and we wanted to have better control of that,” Long said of the acquisition.

The company now has six sewing factories (spread throughout Beijing, Huangzhou and Shanghai) and one dying factory (Shanghai). Long says that Homes is the largest supplier to home retailers in China such as Carrefour, Walmart, Rt Mart and Lotus. The company is exporting to more than 20 countries, including the United States, Canada, South Korea, France, Italy, the UAE, Russia, India, Singapore and Ukraine. The company has an inhouse design team of 20 and comes out with two new collections per year. They have a capacity of 20 million duvet covers and two million quilts per year with more than 800 sewing machines and 30 single-head quilting machines. Long said they have “heard many bad stories about Chinese products. We are focusing on quality so we can expand. We will try our best to contribute to the new ‘made in China image.’” The Homes corporate brief is “Embrace green, enjoy health.” Homes has exhibited at Heimtextil Frankfurt for the past six years, but has decided to walk the show ■ in 2008.

New Staff at Markilux Sipco News Network

MSDETTEN, Germany — The marketing and advertising department at SchmitzWerke GmbH + Co. — which includes the Markilux, drapilux and Swela brands — has named Dan Schmitz as the new manager. The 25-year-old son of the CEO Justus Schmitz will be responsible for the marketing of the three brands.

www.sipco.net

Before taking on this new position, Schmitz founded and managed the International Business Development department to improve the international brand awareness of Markilux. Schmitz-Werke boasts that their drapilux bioaktiv line by Pinewood Fabrics Ltd., significantly reduces the number of germs in hospital cubicles as compared to normal polyester fabrics. ■

Heimtextil News

Dicitex Furn for pdf

11/8/07

11:18 AM

Page 1

Visit us

Heimtextil Stand: Hall 6.1 Booth: C71

HM AD

11/28/07

5:42 PM

Page 1

Numbers that really speak for themselves!

Competitive Intelligence: Hospitality Match vs. Other Business Opportunities Hospitality Match

Sales Trip

Large/Nationwide Trade Show

$8,500-$15,000

$3,000-5,000

$25,000-100,000+

Time Commitment

3 Days

3-5 Days

1 Week

Number of Reps*

1-3

Number of Leads*

50+

9-15 (3 a day)

200

15-24

5-10

Tabletop only

Travel planning, meals, arranging meetings.

Freight, booth setup, breakdown

“I remember you and your company from Match.”

“Thanks for lunch, we’ll hold onto your catalog and let you know.”

“Which one were you again?”

Focused 20 minutes, face-to-face, one-on-one with key decision makers. Buyers that actually requested to see your product/service.

Lots of transportation time wasted, loneliness, fatigue. Beware of buyers who are there for a free lunch.

Brief encounter, scanning badges, show-and-tell.

3 Days

A couple of hours

5-10 minutes

Cost

Potential Deals* Setup

Ease of Follow up

Description of Meeting

Time Spent With Customer *Estimated numbers

Contact: Michael Schneider, 914.923.0616 x14 michael@sipco.net www.HospitalityMatch.net

MIDDLE EAST

USA

Dubai: 3-5 June ‘08

Location TBA: July ‘08

! 8 0 ‘ r o f w e N HEALTHCARE MATCH Washington D.C.: 3-5 Nov ‘08

Highland Court for pdf

11/27/07

12:38 PM

Page 1

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Sipco Will Get Sipco is a boutique publishing and event production firm which offers innovative sales and marketing tools to compete in the hospitality interiors industry. Our niche-oriented products champion the people behind the hospitality industry and level the playing field for even the smallest companies who often get lost in the mainstream market.

Sipco Publications & Events www.sipco.net Editorial: Rebecca Goldberg, 914.923.0616 x 11 rgoldberg@sipco.net Sales and marketing: Michael Schneider, 914.923.0616 x 14 mschneider@sipco.net

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You Noticed

WHAT PEOPLE ARE SAYING ABOUT SIPCO

“I

always look

forward to receiving my issue of Boutique Design as it is a comprehensive magazine about what is going on today in the hotel industry; it has a lot of new, cre-

”

ative designs and products.

— Andi Pepper Andi Pepper Interior Design

As the only hospitality interiors magazine that focuses specifically on boutique hospitality, boutique DESIGN (BD) is the authority on the boutique hotel, spa and restaurant market. About designers and for designers, BD features major hospitality projects, industry news and products which

“ No

are relevant to the industry in each of its bi-monthly issues.

cation gives the

other publi-

in-depth information and spans the breadth of the international market like Contract/ Hospitality News does. Insightful, cutting edge and

Fabrics & Furnishings International including Contract/ Hospitality News is the only newspaper for the specifier. It features breaking news from vendors in all categories of hospitality design, such as: furniture, light-

incredibly diverse — the articles, features

and

vision

this

publication make it an excellent tool for all serious hospitality designers and an essential part of my firm’s reading and reference

ing, textiles and floor covering.

”

materials.

— Carl Ross President, Carl Ross Design, Inc.

Hospitality Match is an innovative way of reaching the specifier. Prequalified high-end buyers are matched with FF&E suppliers through a one-to-one meeting format. There’s no wasted time and effort as with a traditional

“I

want to thank

you very much for inviting me to participate in Hospitality Match. I had a very enjoyable time meet-

booth and aisle show and meetings are

ing both my fellow designers and

guaranteed.

the many vendors whom I had never met before. I commend you for putting together such a friend-

”

ly group of people.

—Christopher Wheeler, Associate Brennan Beer Gorman / Architects Brennan Beer Gorman Monk / Interiors

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c o n t r a c t / h o s p i t a l i t y

n e w s

High-end Turkish Suppliers Bring Competition to Europe Manufacturers Comment on Turkey’s Quality Reputation by Kelly Hushin

URSA, Turkey — While they are surrounded by countries known for high-end fabric production, Turkish suppliers say the quality of their textiles is escalating and giving them an edge among other leading manufacturing countries in Europe. Data provided by Ayse Gul Barkcin, chief commercial counselor of the Embassy of the Republic of Turkey in Washington D.C., showed that Turkish textile exports increased 17 percent from 2006 to 2007, reaching about $4,469 million. An article in the Turkish Daily News

Right: Gurle’s Ali Huryilmaz; Below: Osman Nuri Canik, general manager, Elvin Tekstil

published on Nov. 9, 2007, stated that 157 Turkish textiles were set to exhibit at Heimtextil, and also noted Turkey as the second largest supplier of home textiles to the EU after China. According to Turkish suppliers, the overall increase is due to the heightened quality of Turkish-produced textiles. It was this year’s Decosit Brussels fair that clearly marked Turkey’s entrance into a higher-end, more technologically advanced and esteemed category of textile production. Turkish companies grabbed attention at Decosit, winning awards for design, and being featured prominently throughout the fair such as in places like Dilhan’s “Tears of the Queen” room in Palace #12. Osman Nuri Canik, general manager of Elvin Tekstil, a producer of high-end curtains and exhibitor at Heimtextil, said that customers are still looking for mass-produced products in most cases, but want luxurious fabrics. Decosit chose Elvin’s 100 percent polyester, net/web-type design of curtain (introduced at the show) as a trend-forward product.

“Turkish textiles have climbed to be in (I think) the top three in the world,” said Canik. “We have reached to a high level of fashion and design and now we should prove ourselves technically.” Canik noted Italy and Spain as the two other countries that Turkey is beginning to approach in quality, and China as the top for volume production. Emre Ceylan, creative director, Rateks, said the company introduced a new high-end product that is a viscose, chenille and lurex blend. The most expensive in the range starts at about $16 a meter. They will continue to introduce what Ceylan called their “high-end ranges” at Heimtextil. Bezz, Turkish producers of upholstery fabrics, has recently grabbed Turkey’s textile spotlight, winning Decosit’s revered “Most Trendy” award for one of their residential fabrics. The company’s high-end fabrics are sold mostly to Europe but also to the U.S. and the Middle East. “We only do highend because we are making products for interior designers,” said Yasemine Gultekin, managing director, Bezz. “I worked/still work with interior designers and furniture designers and I ask them which kinds of material they are looking for. Quality fabric is very important in the home because you can’t change it like your clothes.” Gultekin also noted that for the past few years, many of her customers wanted to get cheap product but have begun to come back to Bezz because they realized they could not find the same level of quality. “Production is not cheap in Turkey, so our prices are going higher, but people will pay for the quality,” she said. Gurle, a Turkish manufacturer of synthetic leather, recently purchased new equipment to add micro-perforation to some of their collections. The new technology adds about 10 percent to the price of the product, but according to Ali Huryilmaz, foreign trade representative for Gurle, the additional treatment eliminates any inconveniences that came with synthetic leather

Above: Bezz’s ‘Most Trendy’ award winning fabric; right: Dilhan’s ‘Tears of the Queen’ room in Palace #12

and people are willing to pay for that luxury. Based in Istanbul, velvet manufacturing company, Teksko, exhibited at Decosit for the first time this year and has shown at Heimtextil for the past 15 years. The company’s silk velvets which range from 10 to 100 Euros per meter generated quite a buzz at the fair as a highly luxurious velvet for upholstery. Abuzer Tanriverdi, president, Teksko, said that his company is the only one in Turkey that is producing plain velvet from silk yarn and that the Decosit fair organizers wanted to bring Teksko on board because of their unique qualities that could “bring added value” to the fair. Levent Dogan, export manager for Epengle, (another velvet manufacturer which has been in business since 1961) said that several Turkish companies are getting more “top-end.” “To survive in the European market, you have to have quality,” he said. “Not everything is about price.” Dogan also said that all of Europe is producing quality fabrics and it’s becoming hard to distinguish between textiles from different areas of the continent. “You can’t personalize as countries anymore,” he said. “You can’t say, ‘This is Italy,’ anymore. Every area is doing high end, even Chinese are coming up in quality. An Italian said to me that Turkey is now at a stage Italy was at in the 70s. Turkish mills have learned from European customers. Now we can sell everywhere.” In the textile industry for 84 years, Broderi Narin is another Turkish producer whose product proves that luxurious textiles make Turkey a world market player. Cem Narin, general manager, said that Turkey as a www.sipco.net

whole “is becoming more top end.” “People know their price range, they know China, and Turkey is becoming more trustworthy,” he said. Nevertheless, the aforementioned and many other Turkish companies have had a good response from Chinese markets and have answered by ramping up product quality and increasing sales there. Elvin has put in place an agent to sell their highend curtains in China. “There’s

been a tremendous positive change in Guangzhou, where our agent is,” said Canik. “Although the quantities aren’t big, this is a start. High-end production is more advantageous for us,” said Canik. “We’re less influenced by the Chinese market. Our types of companies are less affected, but the Chinese are getting more into the high end and have a special interest in brands. Chinese export is strongest, but there is a small part going the opposite way.” ■

(Continued from Cover) DeBall Unveils “Bambusa” DeBall is sharing a stand at Heimtextil with Blue Mountain Wallcoverings Inc. Cornelius DeKort and Christopher Wood are coprincipals of DeBall Inc., while Wood is the sole principal of Blue Mountain Wallcoverings. DeBall had filed for prebankruptcy on Oct. 5 and had ceased production in order to buy time to find new sources of capital, due to the rapid weakening of the US dollar. Since that time, DeKort and Wood have refinanced and restructured DeBall, which resumed full production at its Granby velvet mill on Nov. 5. "This was the result of joint efforts together with the employees and the labor union,” de Kort said. “I'm

happy to report that not one employee left DeBall during this difficult time. “We contacted all of our customers and everyone has been very supportive through this process," said Sayer. "Now, we’re taking care of the orders which fell behind while the company was restructuring. We have started to catch up with our deliveries, even if the order intake was much higher from our customers than we expected during the restructuring process. Still, we expect to be back to our regular six to eight week delivery schedule in early 2008.” Sayer also said that plans are now underway to build a new 2,000-square-foot showroom at the 300,000-square■ foot mill.

Cornelius de Kort and Christopher Wood

Heimtextil News

Scoperta for pdf

12/7/07

10:28 AM

Page 1

Scoperta

May 2008

the global trade fair for furnishing fabrics and wallcoverings hall 16, Fieramilano, Rho (Milano), Italy

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photo gallery

Friends & Relatives Gather to Celebrate Textile Tycoon

Cornelius DeKort’s Birthday HELMOND, Holland — Cornelius DeKort (also known as ‘Cor’) saw many of his friends at his birthday bash in his Helmond, Holland home prior to Decosi. Friends from the Dutch textile industry, the UK, USA, Canada and Hong Kong showed up. There were singers and musicians — even his Bulgarian houseboy did a belly dance. DeKort has had an amazing track record in making money from cloth. He even has his original rag business intact and all this from a man who came to North America without a penny in his pocket.

With some 300 people in attendance, here’s the scene under the big tent at Cornelius DeKort’s birthday party in Helmond, Holland September 7, just prior to Decosit.

Neill DeKort, son of Cornelius. Neill, take a bow with your sister for organizing the party!

Chris Worrall, group manager, Crowson, Uckfield, UK with Julie Brady, president, Croscill Mfg., New York; Derek Crowson, chairman of Crowson and Jerry Mobley, designer, Croscill

Cornelius DeKort and his daughter Celine

Richard Oussoren, managing director of Raymakers of Holland with John Wilman, the designer and Chris Wood, principal of Blue Mountain, the wallpaper kings in Montreal, CA. Bas and Karen Rietve, Artex Holland

Peter Oosterbaan and wife Yvonne of Dekortex Holland

Daniel Fung, executive director and partner Kelvin Poon, Zu Design, Hong Kong

www.sipco.net

Celine DeKort, daughter of Cornelius and Elisha, granddaughter of Cornelius

Heimtextil News

Microflock lefrance 2008

11/27/07

12:40 PM

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La France by Microflock

TEXTILE GROUP Shanghai Office: No. 11 Mira Garden Lane, 1720 Hongqiao Road, Suite 16A, Shanghai 200336 Tel 86-21-62705547 • Fax (0573) 7991582 • Cell No 13621704467, Attn: Michael Epelboim Head Office: 5301 NW 161 Street, Hialeah, FL 33014 USA Tel (305) 622-7135 • Fax (305) 622-7140 • World Phone: 786-5535625 • Email: microflock@aol.com Contact: Steve Barek, president

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photo gallery

The Interiors Industry Stays Busy and Buzzing at

HD Boutique 2007

MIAMI, Florida — HD Boutique saw a flurry of events and activities this year. The Specifier’s Club Luncheon was held once again by Sipco Publications and Events alongside the boutique DESIGN awards, as well as yet another Young Leader’s in Hospitality (YLH) after-party. Attendees danced the night away at Mokai nightclub. And as always, the Party by the Palms saw its usual crowd at the Raleigh.

The Specifier’s Club luncheon panel: Christina Hart, BBG-BBGM, Tracey Sawyer, Igloo Design Group, Christoph Korner, Graft Lab, Alan Mainer, Cheryl Rowley Design, Gregory Stanford, The Rockwell Group

Gregory Stanford, The Rockwell Group, with Missy Renard, Walt Disney Imagineering Adam Pollock, president, FireFarm lighting. FireFarm is the creator of the boutique DESIGN award lamp.

Jennifer Oluwole, sales & marketing assistant, Sipco Publications & Events with Michael Shapiro, senior director for sourcing and development, Starwood hotels

Bernie Feldman, Justin David Textiles, with Samantha Mittler, Sipco Publications & Events

Cheryl Rowley, Ashley Manhan, Alan Mainer, Cheryl Rowley Design with Casey Noble, Hirsch Bedner Associates

Theresa J. Gillan, designer, Diane Sobo, Spinneybeck, Elena Cosicher and Alberto Brito, Mia Design Group, Dawn Starling, Starling & Associates

Pepe Calderin, Calderin & Associates wins the boutique DESIGN award for Karu & Y. Calderin paused for a photo with boutique DESIGN editor-in-chief Rebecca Goldberg while accepting the award.

www.sipco.net

Michael Schneider, president of Sipco Events with Cindy Gasser, Gasser Chair. Gasser Chair sponsored the Specifier’s Club.

Heimtextil News

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Sipco Celebrates the Launch of Shanghai Textile News at

Intertextile Shanghai Home Textile SHANGHAI, China — More than 31,600 visitors from 105 countries flocked to Intertextile Shanghai Home Textiles in August to see more than 800 exhibitors at the Shanghai New International Expo Centre. Sipco Publications was there, celebrating an achievement as well. The company launched the official show publication Shanghai Textile News, distributed at major Shanghai hotels the day before the show and during the fair. Here are some pictures of business being conducted and Sipco commemorating their accomplishments at The Mansion Hotel.

The Shanghai Textile News team gathers for a picture before distributing the premiere issue. See Jeffrey Hong, distributor at right, holding a copy.

Mahmoud Bahssas, executive manager, Alkbbani Co. for Decoration & Contracting, Jeddah, SA with Maurice Chien, general manager of Eurasitex Corp., Hangzhou, China and Hans Bucher, St. Gallen, Switzerland

Abdul Salem Hajeer, principal of Prestige, Amman, Jordan with Pan Yun Xiang, CEO, Helmtex Mills Co., Inc., Hangzhou, China and Ra’ed Al Nobani, general manager, Raghadan, Doha, Qatar

Jonathan Dempsey, managing director, Bed Bath n’ Table with Maggie Qian, international trade department, general manager, tevel.

Yak Wang, general manager, Babei, Michiko Amachi, general manager, home textile dept. FRP Living, Eric Schneider, president, Sipco Publications with Martin Wildeman, CEO, Tietex International, Ltd, at The Mansion Hotel celebrating the launch of Shanghai Textile News.

Hafiz Selawy, chairman, Bravo Design, Doha, Qatar and Yu Yong, general manager of Dalian Dongli Art-Textile Co., Dalian, China

Heimtextil News

Nong Much and Tassanee Dentaveesilp, Tietex, Thailand

www.sipco.net

Iris Huang, designer from Taiwan and New York with Jeff Goldman, Jeffrey fabrics, New York

Vincent Qin and Anna Liu, FRP Living celebrate with Sipco at The Mansion

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calendar January 08

12-14 Decosit HKG Hong Kong Convention & Exhibition Centre Hong Kong Contact: www.decosit.com/hkg An invitation-only event to exhibitors at Decosit Brussels. Decosit HKG welcomes visitors from the Asia Pacific region.

9-12 Heimtextil Frankfurt Messe Frankfurt Exhibition GmbH Contact: Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main Tel: 49 69 75 75-0 Fax: 49 69 75 75-64 33 Web: www.messefrankfurt.com, www.heimtextil.com E-Mail: heimtextil@messefrankfurt.com International trade fair for home and contract textiles.

13-16 Hotec Operations Westin Stonebriar Resort Dallas, TX Contact: 4051 NE17 Terrace Pompano Beach, FL 33064

14-20 IMM Cologne, the International Furnishing Show

May 6-8 Global Home Textiles and Global Home Decor Sands Expo Center Las Vegas, NV Contact: Penny Sikalis, VP and group show manager George Little Management, LLC Tel: 914.421.3297 Fax: 914.948.6289 E-mail: penny_silkalis@glmshows.com Web: www.globalhometextiles.com www.global-home-decor.com

15-17 HD Expo

21-25 Evteks

Sands Convention Center Las Vegas, NV Contact: www.hdexpo.com HD 2008 is the resource for new products and services and a connection with the wider hospitality design community.

CNR Expo Istanbul, Turkey Tel: +90 212 465 74 74 Fax: +90 212 465 75 70 E-Mail: info@tf-evteks.com About 850 exhibitors in the categories of curtains, carpets, towels, floor coverings, window coverings, bed and bath fashions, upholstery, furnishing fabrics and more will show at this Evteks – the 14th annual Istanbul Home Textiles Exhibition.

16 The boutique18 TBA Las Vegas, NV Contact Michael Schneider for your exclusive invitation. E-Mail: mschneider@sipco.net Tel: (914) 923-0616 ext. 14

U.S. TEL in US: (800)878-0303 www.expressairfreight.com

KolnMesse Exhibition Center Cologne, Germany Contact: www.immcologne.de IMM Cologne, the International Furnishing Show covers all design aspects of the home, from furniture to lighting, to textiles and accessories.

AIR & OCEAN FREIGHT FORWARDING WORLDWIDE

29-31 32nd Annual Hotel, Motel & Restaurant Supply Show of the Southeast Myrtle Beach Convention Center Myrtle Beach, South Carolina Contact: LEISURE TIME UNLIMITED, INC. P.O. Box 332 Myrtle Beach, SC 29578 The show’s exhibits offer a full range of products and services for all areas of the Food Service and Lodging Industry. Offerings range from food and beverage, table-top supplies, furnishings and accessories, advertising, maintenance equipment and supplies, bedding and linens, technology, electronics, fitness, chemicals, consultants and guest services.

February 25-26 HotelWorld Location: TBA Contact: Marsha Dover Tel: 216-706-3712 E-Mail: mdover@hotelworldexp.com International Hospitality Week presents The Design Center — as part of HotelWorld Expo & Conference.

March 10-13 Seatrade Cruise Shipping Miami Beach Convention Center Miami Beach, Florida Contact: www.cruiseshipping.net/conferenceProgr am.html Cruise Shipping 2007 is an exhibition that establishes an international meeting place for quality cruise line visitors and cruise industry suppliers.

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June 3-5 Hospitality Match Middle East TBA Michael Schneider Sipco Publications & Events 145 Main Street, 3rd Floor P.O. Box 107 Ossining, NY 10562 Tel: 914-923-0616, ext. 14 Fax: 914-923-0018 E-mail: michael@sipco.net Web: www.sipco.net Match is a new and innovative way of conducting business. Invited, qualified buyers are matched with high-end FF&E suppliers through a one-to-one meeting format. There's no wasted time and effort as with a traditional booth and aisle show and the meetings are guaranteed. Over one weekend, you will develop outstanding relationships that would normally take a lifetime to achieve.

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BILINGUAL STAFF

TEL (310) 643-8005 • FAX (310) 643-8025

852-27700218 • 852-27700215

The Merchandise Mart Chicago, Illinois Contact: 222 Merchandise Mart Plaza Suite 470 Tel: 800.677.6278 E-Mail: customerservice@mmart.com Web: www.mmart.com Discover thousands of innovative products and resources for corporate, hospitality, healthcare, retail, government, institutional and residential interiors from more than 1,200 showrooms and exhibitors.

Tel: 954.942.8143 Fax: 954.942.7077 E-Mail: info@hotecna.com Web: www.hotecna.com The hospitality industry's premier meeting forum for operating supplies, food and beverage and all back of house.

April 11-13 Kitchen/Bath Industry Show & Converence McCormick Place Contact: 2301 S. Lake Shore Drive Chicago, Illinois 60616 Tel: 312-791-7000 Fax: 312-791-6543 Website: www.kbis.com The annual K/BIS event showcases the latest products and most innovative design ideas in the kitchen and bath industry.

6-9 Scoperta Como, Italy Contact: Bill Davis Chairman Tel : +44 1285 641600 Fax: +39 0230 412 012 Email : bill@scopertaexpo.it Scoperta has become the fastest growing interior textile show in Europe. Industry leaders from Europe choose Scoperta to show their new collections for the first time to what has become an increasing global audience.

7-9 Proposte Villa Erba Cernobbio, Como Italy Contact: Proposte srl Viale Sarca, 223 20126 Milan, Italy Tel: 39 02 6434054 Fax: 39 02 66119130 E-Mail: info@propostefair.it

Sipco Publications & Events 145 Main Street, 3rd Floor P.O. Box 107 Ossining, NY 10652 An invitation-only event that brings together the Boutique 18 of this year. Who are they? The designers of the next generation.

17-20 International Contemporary Furniture Fair Jacob K. Javits Convention Center New York, NY Contact: Amanda Kasper, Show Manager Tel: 914-421-3317 E-Mail: akasper@icff.com North America's singular showcase for contemporary design, the ICFF draws the most intrepid seekers of design trends to an extraordinary exhibition.

12-15 Hotec Design Chateau Elan Winery & Resort Braselton, GA Contact: McLean Events International Ltd (US Office) 4051 NE 17th Terrace Pompano Beach, FL 33064 USA Tel: +1 954 942 8143 Fax: +1 954 942 7077 E-Mail: events@mcleaneventsinternational.com

Advertiser Index

Company

Page #

Duralee . . . . . . . . . . . . . .6-7, 37

ITF . . . . . . . . . . . . . . . . . . . . . .17

Scoperta . . . . . . . . . . . . . . . . .41

Beekalene . . . . . . . . . . . . . . .29

Eurasitex . . . . . . . . . . . . . . . .15

ITPO . . . . . . . . . . . . . . . . . . . .22

Studio Messina . . . . . . . . . . .34

China Foreign Trade . . . . . . .30

Express Air Freight . . . . . . . .46

Mannifatura Vay . . . . . . . . . .4-5

Swarovski . . . . . . . . . . . . . . . .27

CMP/Soft . . . . . . . . . . . . . . . .32

Fortune . . . . . . . . . . . . . . . . . .12

Microflock China . . . . . . . . . .39

Trevira . . . . . . . . . . . . . . . . . . .25

Croscill . . . . . . . . . . . . . . . . . .48

Globaltex . . . . . . . . . . . . . . . .19

OZ-IS . . . . . . . . . . . . . . . . . . .18

UTP . . . . . . . . . . . . . . . . . . . . .43

DeBall . . . . . . . . . . . . . . . . . . .23

GM Syntex . . . . . . . . . . . .10-11

Premiere Vision . . . . . . . . . . .13

Vipac . . . . . . . . . . . . . . . . . . . . .1

Dicitex Décor . . . . . . . . . . . .8-9

Imatex . . . . . . . . . . . . . . . . . . .31

Proposte . . . . . . . . . . . . . . . . .26

Westgate/ADF . . . . . . . . . . .2-3

Dicitex Furnishings . . . . . . . .35

Intertextile Shanghai . . . . . . .33

Rockland Mills . . . . . . . . .20-21

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Heimtextil News

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