Marketing & Design Creativity and Analytics Designed to Deliver Results
IN THIS ISSUE How Important is Corporate Culture? Communication- Are We Clear? DOL OT Rules
t Let There Be the Righ Light!
A publication of Face To Face Marketing, LLC
A Note from
i k Vic
We are so excited here at face to Face Marketing about the response to our new online magazine. We are exploring a variety of marketing and communications topics vital to successful small businesses. I've come to realize that no matter what you do, whether you own your own business, work for someone else's business or are a part of a corporate team, branding, and marketing are a part of everything you do. when a product or service is so wll branded that you get a positive emotional response just from thinking about the company's offer, that is the sign of a well branded offering.
When I decided to get my degree at Georgia State University, I was in a bit of a quandry. My first thought was to get a degree in Management. However after counsel from trusted advisor, I decided to switch to a degree in Marketing. My degree has opened so many doors for me over the course of my professional career. I have planned family reunions, class reunions, organized photo shoots for dance schools, and written tons of articles for friends who owned small businesses. Because I loved doing things to help people establish their brand voice, of course, in my mind I did not have a such a fancy name for this process. I'll tell you about some of those great stories of un-intended marketing and branding that happened along my life and career journey. Thanks again for going on this journey with me!!
CONTENTS February 2020
I BUSINESS STRUCTURE Valuable insights on developing a strong infrastructure to build your business upon.
II DESIGN ELEMENTS Exploring various elements in design and content that get customer's attention. Do's and Dont's for a variety of your marketing collateral.
III GROWING YOUR BUSINESS We want to be sure to share important events, seminars and workshops that help your business grow.
IV TOOLS, TIPS & STRATEGY Hear from area experts on topics from HR, to leadership, to fashion, beauty and health.
Marketing & Design 03
OUR TEAM builds websites designed to get you noticed RESPONSIVE SITES | CUSTOM DESIGNS | CLEAN LAYOUT call to schedule your free consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816
Section I
STRUCTURE BUILDING A SOLID INFRASTRUCTURE
Let me be clear.....
ABOUT COMMUNICATION by: Vicki Morris | Marketing Strategist
Our messaging is the first component of branding and marketing our clients or target audience will ever have from us. We need to make sure we send a clear, concise, and correct message to them each and every time we communicate. Just for argument’s sake, every communication we deliver needs to follow this pattern I’m going to explain here, but for the given purpose, we will focus on written communication. You have to do, or say, (well write), something that captures the attention of your intended audience. Be very clear when communicating. Are you writing an article, sending an email or delivering a presentation? Each instance requires careful attention to the components of great communication we are going to lay out here today. Take a look at the following list and see how well your communication stacks up.
Marketing & Design 05
Make sure your intended message is CLEAR State your goals, or message without clutter and unnecessary fluff. Each sentence should have one easily identified purpose. No reading between the lines should be expected.
Be CONCISE You only have a short window of time to capture the attention of your audience. So get to the point, without wasting time. Don’t call a meeting for information that could be sent in an email. When you send the email, get to the point and make sure they understand if an action is required. Be CONCRETE in your deliveryUse vivid facts, and passion in your word selection. Create word pictures. Spend enough time to develop your thought. Identify the problem, offer a solution and close. Always make every effort to be CORRECT. Double check your work before you send it out. Try reading your work backwards to catch typos. Did you use technical terms correctly? Will your intended audience understand the technical terms you used? Did you use the correct spelling of your words? For example, did you write Bridges too Business when you actually meant Bridges to Business?
7 Cs of Communication Clear Concise Concrete Correct Coherent Complete Courteous
Are your thoughts COHERENT? Is there a logical progression to your writing? Do all points flow one to another and are they all tied back to the main goal? Will people be left wondering, “what did THAT mean?” Is your Message COMPLETE? Did you offer enough information for your audience to take the intended action? Did you establish a clear CTA (Call to Action) for your audience to follow. Don’t make them guess. Tell them exactly what you want them to know. Marketing & Design 07 Marketing & Design 06
Be COURTEOUS. This is most relevant when writing and delivering a presentation. Nothing is more off-putting than negative communication. Expressing a negative sentiment with a positive tone is always better. For example, I really love how you take such dedicated effort to carefully measure each pizza before you cut it, unfortunately that time takes time away from the station waiting to box the pizzas and hand off to the customers, and this can cause the lobby to become congested. Trust yourself and make the cut :)� Effective communication does not stop with this brief list, but this is an excellent place to start. These qualities are not just for the marketing and branding team to follow. Anyone representing your organization through email, by phone, by text messaging or delivering presentation, should measure their work against these 7 quick guides. Making this an everyday part of your personal and professional communication style can absolutely add to your credibility. Credibility leads to trust, and people do more business with people they trust! Vicki Morris is the president and founder of Face To Face Marketing. A Marketing Communications & Project Management company. www.facetoface-marketing.com
Marketing & Design 08
HOW TO HANDLE FAKE REVIEWS ON GOOGLE By: Carla Stiles @Designedbycarla As a business, regardless of whether you are online or brick-and-mortar, earning an excellent reputation on Google is a great way to drive sales and revenue. When your Google Business reviews are positive, people will be much more likely to visit your store or website. On the other hand, having negative reviews is one of the quickest ways to scare traffic away. While you are working hard every day to grow and improve your business, there are unfortunately people (or maybe even competitor companies) who are out to tear your business down. One of the most common ways of doing so is by leaving fake reviews on your Google My Business profile. These fake reviews are, of course, negative reviews. Deciding what to do with these fake reviews can be a daunting task. Do you respond? Do you contact Google to have them removed, hopefully? It all depends. Each specific Google review should be handled case-bycase, but there are a few general procedures to follow. Let's take a look at how to handle fake reviews on Google.
Marketing & Design
09
#1: Relax, Yes, this is step one. If you try to act shortly after receiving the review, you might be writing out of anger. Before doing anything, take a deep breath and relax. #2: Analyze First, you need to see if this review is fake or not. In some cases, it will be apparent through the content of the Google review. If it isn't, check through your company data to see if an actual client left the Google review or not. If a real client indeed left it, gather as much information as you can about the interaction. What did they buy? Which of your employees engaged with him/her? Learning more about the customer will help you respond accordingly. If a real client didn't leave it, then you know it's fake (obviously). #3: Respond Regardless of whether the review is real or not, it's now time to respond. If an actual customer left the Google review, then your response will be working toward hopefully retaining a customer. If the Google review is fake, your answer will serve as proof that your company takes negative feedback seriously, cares about the customer, and will do everything possible to make things better. #4: Flag If it is indeed a fake review, it's now time to flag the Google review for possible removal. At the top of the review listing, you'll see a flag icon on the top right. Click on this icon, and you'll be directed to a new page confirming your request. Select the type of violation you believe the review is, and then submit for review. The time it takes for Google's team to respond varies. However, they only respond if they have information to share or need more information from you.
Marketing & Design
10
#5: Stay On It If a reasonable amount of time has passed and you're still sitting with a fake negative review, don't give up. You can get further support from Google by accessing your My Business dashboard and submitting a contact request, tweeting the Small Business Support Team on Twitter, or even checking with the Google Community to see if anyone may have some advice for you. Remain persistent until you get a yes or no response from Google. A bad review could harm your reputation more than you know. There's no need for your sales to plummet due to a fake review. On the positive side, continue to build your Google reviews for your business. Happy clients write great reviews, so the one bad review doesn't overshadow your one-star Google review.
Marketing & Design
11
Game Schedule February 1st
War Dawgs vs Mobile Jesters
February 8th
War Dawgs vs Music City Jazz Out of Town Games
January 26th
War Dawgs vs River Region (Away)
February 16th
War Dawgs vs SouthWest Warriors
February 22nd
War Dawgs vs Mobile Jesters
February 29th
War Dawgs vs Jackson Showboats
March 7th
War Dawgs vs Atlanta Aliens
www.wardawgsbball.com
@nawardawgs
Section II
DESIGN ADDING THE RIGHT TOUCHES
THREE POINT LIGHTING VIDEO EDITING AND LIGHTING
By Joseph Morris | Filmmaker There used to be a time where the only
There’s a reason Instagram stories look like cell phone
way to access a video feed was on a
videos, and commercials we see on TV look like high-
television set or in the movie theater.
budget productions. However, most of us don’t have
Nowadays
us
budgets to hire these full scale production companies.
everywhere, big and small. We live in an
So how do we find a middle ground where you push
age where there’s no longer a deficit of
out content that looks professional, but doesn’t break
content; there’s actually too much to
the bank. Two ways: One hire somebody, or two do it
watch.
small
yourself. Most of you are going to start out doing this
business owner, with a quandary. Now
yourself, so I want to present to you with one way you
more than ever, it’s incredibly easy for you
can step up your video game: lighting!Now some of you
to be seen. But also now more than ever,
might be feeling a little nervous reading that. Trust me,
it’s incredibly easy for you to get lost
when I first started out, so did I.
we
This
carry
presents
screens
you,
with
the
among the wealth of video already out there. So how do we combat that?There’s one word that fully encapsulates what you should be aiming for as a small business owner: quality.
Marketing & Design 14
But I’m an engineer at heart, so I found a way to break it down to a repeatable “formula” that gets great results every time. I want to introduce the concept of three point lighting. This is a technique used by local videographers, as well as Hollywood cinematographers. 3 point lighting utilizes… you guessed it…three lights. If you’ll look at the two images below, these give a great explanation as to what it is. I want to introduce the concept of three point lighting. This is a technique used by local videographers, as well as Hollywood cinematographers. 3 point lighting utilizes… you guessed it…three lights.
This is the least noticeable light, but it’s very
Each light serves a purpose. The key light is
of a dark background, helping them “pop”
our main light, and is the light giving our
instead of blending in.Now, what if you don’t
subject the most exposure. The fill light is similar to the key light but is usually placed opposite the key and is used to fill in the
effective. It is used to bring your subject off
have a set of three lights? Use what you have! Windows are an excellent source of key light.
shadow side of someone’s face. This light is
A lamp can even be a great hair light. Below I
usually dimmer than the key which helps
have three images all using lighting sources I
give a subject a three dimensional look. And
have in my home.
the last light is the hair light, or back light.
Marketing & Design 15
These are shot with a DSLR, but the same lighting effect can be achieved with a smartphone. In the first image, I am only using my ceiling fan light. Notice how the lighting from above is creating bags under my eyes. Everything is warm and the majority of the image is underexposed. We need a better source of light for our key light. Notice how in our second image my face looks brighter, the room looks brighter and we no longer have bags under my eyes. This is all accomplished by by a window that is directly shining into the right side of my face. This is a really nice image that I would be happy with. However, the left side of my face is a little dark. Depending on your personal taste, you may or may not want that. Let’s see how we can adjust it. In the third image, all I have done is turn on the ceiling fan light again. Not only is it adding fill light to the left side of my face, but it’s adding color contrast to our scene. Most of my image falls into the bluer tones so the ceiling fan light is providing nice warmer tones into the scene. Image 2 or 3 could work! It’s all up to personal taste.I hope this information has been helpful! Lighting your videos isn’t something you should be afraid of. A lot of it is trial and error. But it’s an easy way to help your videos stand out, especially if you do it on a consistent basis. Quality is key when it comes to video. And that applies not only to the content of your message, but the production value of it as well. --JM
Marketing & Design 16
“It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.� ~ Madeleine Albright
Color Play Color is an important element when choosing branding components BY: VICKI MORRIS
Color is one of the most important elements of design for any marketing collateral you choose for your brand. When choosing a color scheme decide on the emotional reaction you want your viewers to experience. Is it confidence in your skills, is it calm and secure, fancy and elegant, or clean and sophisticated. What ever the desired outcome of emotion, this drives your color choices. Secondly, you want to consider your target audience. Are there colors and images that your audience is attracted to or repelled by? Remember the entire point is to keep your target on your website so that you have an opportunity to convert them to paying clients. My favorite color is....
Marketing & Design 18
That's right, you likely have no interest in my favorite color as you are reading this article, you want information. What's personal to me is not important to the task at hand. So remember that when choosing colors for your designs!
Color Play cont'd
Choose colors that your target audience(s) are attracted to, colors that evoke the emotional response you are after, and colors that perform favorably in algorithms. Because colors are read by software as codes, this means that software can evaluate and measure the frequency of use, and who is most likely to view the graphic on social or on a website. Pro Tip: Check out a similar business in another city, and see what colors and font combinations they use. Find inspiration from what others have done!
Blues and greens are great color options for web and social. These personify a sense of calm and peace. These colors appeal to both men and women, and typically work well for any age group.
Marketing & Design 19
OUR TEAM DESIGNS GRAPHICS FOR SOCIAL WEB & PRINT VECTOR IMAGES | DESIGNED TO SPECS | CLEAN LAYOUT Contact us to schedule your consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816
Section III GROWING YOUR BUSINESS EVENTS SEMINARS & WORKSHOPS
R.I.S.E. 2020 Morning Schedule February 21 - I2C February 28 - I2C March 6 - I2C March 20 - I2C April 17 - I2C May 1 - I2C June 5 - HudsonAlpha June 19 - HudsonAlpha July 10 - HudsonAlpha July 24 - HudsonAlpha
August 7 - I2C August 21 - I2C September 18 - I2C October 2 - I2C October 16 - I2C November 13 - I2C December 11 - I2C
AN AFTERNOON LUNCH SERIES DEEPER DIVE WORKSHOPS
DESIGNED TO GET YOU RESULTS Wednesdays | 11:30am to 1pm | Monthly Lunch is included | Register on Eventbrite Tactics and Strategies that Get You Noticed!
This series is in association with:
R.I.S.E. Afternoon Series Schedule
R.I.S.E. 2020 Afternoon Schedule February 26 March 25 April 8 May 20 June 10 August 26 September 23 October 21 November 18
R.I.S.E. introduced its afternoon series in 2019. These presentations will be on Wednesday and include lunch. RISE hopes to give  a more in depth workshop teaching business owners new skills to thrive. All Registrations are on EventBrite.
EVENTS & INFO Information about networking events, business seminars, and other opportunities to grow your business. Please contact event organizer for more details on tickets, dates, locations, audience.
RIBBON CUTTING & KICKOFF EVENT Innovate HSV invites everyone to join their event. A casual & informal event open to all who want to attend. This is a free event, however, we do ask for registration February 24, 2020 | 5:30 PM – 7:00 PM
INNOVATE HSV
This will mark the 5th anniversary of this North Alabama entrepreneurial ecosystem event. Updates on Facebook, and www.innovatehsv.com Dates are Feb 21 - Feb 28, 2020
START A BUSINESS WORKSHOP Walking you through all the steps to form your LLC, get your licenses, and other required fees. Free to attend, however, fees for licenses and formation are not covered. THis event developed by Creekwater Capital with Larry Lewis & Anthony Caudle. Date & Location Details coming Soon!
Innovate HSV Week 2020
Innovate Huntsville Week 2020 will be a week of collaboration and celebration of the entrepreneurial ecosystem in North Alabama.
www.innovatehsv.com
trytheFORMULA.com
GET THEM TALKING ABOUT YOUR AD! Ad prices are set with small businesses in mind!
email us for details at Hello@FacetoFace-Marketing.com!
SUPPORT RISE & PROMOTE YOUR BUSINESS! Get a complimentary 1/4 page ad in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!
WWW.THERISEGROUPHSV.COM Buy the mug, post a picture on social media with you holding the mug, tag RISE and that gets your FREE ad!!
Tips for Defining Your Unique Corporate Culture
by: Jay Newkirk
A lot of people, blogs, and articles talk about “corporate culture.” Is it just a buzzword or are people actually living it? We are not here to tell you to make game rooms and incorporate flexible hours and work-from-home Fridays into your culture, if that’s not what you’re actually about. We are here to tell you the little-known secret about a truly successful corporate culture that keeps employees happy, engaged, and loving to come to work: sincerity. If YOU believe in and truly want a corporate culture built on collaboration and shared objectives, others will, too. If you’re just putting in the latest shiny object, but the spirit of collaboration, authenticity, and respect isn’t there, your employees (and customers!) will know that you don’t actually care about them and where they are going. That said, here are the top tips for developing a collaborative and successful corporate culture: 1. Know who you are and where you’re going. Have well-thought-out vision and mission statements and share them with your staff.
2. Remember that your organization’s culture is a reflection of “who you are,” including your values, your focus, and your life’s ultimate objectives—your dreams. 3. In other words, you can’t build a corporate culture that’s not an extension of your beliefs and your personal desire for how the world views you. In fact, that is a very important point for creating your organization’s culture. Consider how you perceive the world perceives you, the world being your employees, your customers, your banker, your competition, etc.
"Your organization’s culture is a reflection of who you are, including your values, focus, and your dreams." 4. Ask yourself what you hope the world sees when looking at you. That is the beginning of creating “your org’s culture” and the central “tip.” 5. The culture grows and is sustained by: -Thoughtful recruiting -Continual reminders and motivational opportunities, including discussing the importance of the company’s culture and revisiting it with the staff, sharing that it “defines who we are.” -And, ultimately, having a clear corporate ultimate objective and knowing that the culture will be the “fuel” to get you there resulting in everyone achieving their personal dreams.
A caution here is important. You can’t just talk about culture and having a positive and exciting place to work if you don’t actually want it, believe it, and live it. Without sincerity, people can see through you and will know that your discussion of corporate culture is just talk with no action. As a result, people will lose trust in you, if they ever gave it in the first place. Remember, as Simon Sinek says...
"A team is not a group of people who work together. A team is a group of people who trust each another." –Simon Sinek Jay Newkirk presents for R.I.S.E. Feb 14th. He will share insights he learned on his entrepreneurial journey from startup to a multimillion dollar business,
Jay Newkirk
www.jaynewkirk.com
WISDOM FOR BUSINESS Trusted improve
business
the
advisors
performance
of
ready your
to
help
business!
WWW.STEVENLEVYASSOCIATES.COM |256-325-9809
“CHARACTER IS HIGHER THAN INTELLECT… A GREAT SOUL WILL BE STRONG TO LIVE, AS WELL AS STRONG TO THINK.” -- Ralph Waldo Emerson
Section V TOOLS, TIPS & STRATEGY VALUABLE INSIGHTS TO HELP YOUR BUSINESS
Business Insights WEBSITE OR FACEBOOK? by Vicki Morris
Websites or Facebook page? This is a question business owners who want to be successful, will struggle with at some point as they are creating their corporate voice. The easy answer is choose the Facebook page because no one visits a website anymore. The truth is people will visit both, but for different reasons. Business owners need to have both, and each needs to function as a complement to the other. Decision #1, purchase your domain.
Once you’ve decided on a business name, select a domain that works well with the name you’ve chosen. Now you need to begin building the structure of your website. There are so many great platforms out there to build amazing websites. They make it really easy to design a customized site with templates. Always look for options to integrate social platforms directly to your site without you having to do extra work. This is a great opportunity to employ a great marketing company to handle this if you have the budget to do so.
IN THE NEW
AGE OF
SOCIAL
MEDIA,
WHICH IS
MOST
BENEFICIAL
FOR YOUR
BUSINESS?
Decision #2, decide the format of your Facebook page. There are several options to choose from when formatting your business page. It can be a public figure page, service oriented page, entertainment focused, or selling products page. There are a few options to consider, this link takes you directly to Facebook’s business page builder, https://www.facebook.com/business/pages/set-up. Decision #3, How often will you update each and what will you share on each. This is where understanding your audience becomes key. For a very new business, you may consider posting daily at a minimum. Also worth considering, how many posts should be devoted to selling? How many posts should be devoted to offering valuable information that your broader audience can use whether they buy from you or not. On your website, you will need to decide how you communicate your offer and the value proposition. People typically visit your website after they have been to the Facebook or social media platform
Social media captures attention and websites offer answers to the inherent question, ‘how can you help ME?’ Remember, your brand and your credibility are closely tied together. There are many sources of information and content, make sure your content supports your credibility personally and professionally. It goes without saying, but yet I’m going to say it anyway. Check all platforms for grammatical consistency; make sure the ‘voice’ of all platforms is the same; use beautiful hi resolution images and graphics on all marketing collateral both digital and physical. If you want to communicate your offer to the people most needing to hear it, make sure it is in a way that they are most likely to digest it and in locations they are most likely to see it.
New DOL Overtime Rules for 2020 By Samantha Brinkley, MA, SHRM-SCP Have you heard about the new Department of Labor Overtime Rules that went into effect on January 1st, 2020? Over 1.3 million employees are expected to be impacted by the Trump Administration’s new rule, which requires that exempt, salaried employees be paid at least $684 per week, or $35,568 annually. The previous threshold, established in 2004, was $455 per week or $23,660 year. Employees who do not meet the new salary level must be classified as non-exempt and be paid overtime for all hours worked over 40 in a workweek.
If you have exempt employees being paid below this amount, your organization has two options to comply with the law:
Step 1.
Raise Salaries. You can raise an employee’s salary to satisfy the new rule and allow
them to remain exempt from overtime pay requirements. For example, if the employee was making $455 per week, they would need a raise of $229 per week to meet the new threshold.
Step 2.
Convert to Non-Exempt. If an employer chooses not to raise the exempt employee’s
wages to at least $684 per week, they can convert the employee to non-exempt status and pay them on an hourly basis. This means they will need to track hours and pay overtime wages at the rate of 1.5 times the base hourly rate for all hours over 40 worked in a workweek.
Marketing & Design 37
HINT: your company needs to establish and publish its workweek schedule to employees.
If
employees
routinely
work over 40 hours in a workweek, it is acceptable to reassign job duties or hire
additional
help
to
reduce
the
overtime hours worked to reduce the impact
of
this
regulation
on
your
organization. Other caveats: Up to 10 percent of the salary may come from non-discretionary bonuses and
incentive
commissions)
payments
that
are
(including
paid
at
least
annually.
The salary threshold necessary to qualify for the highly compensated employee (HCE) exemption increased $107,432 annually from $100,000. No automatic updates to the salary thresholds were set.
Finally, remember that to qualify for exemption from FLSA’s overtime requirements, an employee must be paid the salary level and perform exempt-level duties. Regardless of the employee’s job title, the duties performed must fall into one of these categories
Marketing & Design 38
Executive – Primary duty is management of two or more full-time employees and having some genuine input into the job status of other employees (such as hiring, firing, promotions, or assignments.)
Administrative – Primary duty is office or non-manual work related to business operation and must rise to the level of significance (for example: receptionists are classified as non-exempt, regardless of pay, whereas office managers are generally classified as exempt as long as they meet the salary threshold.)
Professional
–
Learned
Professionals:
Primary
duty
is
performance
of
work
requiring
advanced
knowledge in a field of science or learning. This category includes doctors, lawyers, CPAs, engineers, teachers, and others who generally require educational degrees or advanced training to perform their
roles.
Creative
Professionals:
Primary
duty
is
performance
of
work
requiring
Invention,
Imagination, Originality, or Talent. This would include artists, actors, musicians, writers, and similar roles.
Computer Related – Primary duty is systems analysis, programming, or software engineering and other similar roles. Help desk and technician roles are not included.
Outside Sales – Primary duty is selling products or services at the customer’s place of business or home. Inside Sales employees are not included.If you classify an employee as exempt, it is a good idea to have a job description with duties that supports the classification in case of a Wage and Hour Audit.
If you need assistance in determining an employee’s status, contact a certified HR professional or one of the RocketCity Consulting Business Advisors at RocketCityHR.com for more assistance.
Marketing & Design 39
Why Visual Content is the Secret Ingredient by: Patrice Johnson
Have you ever tried posting attention-grabbing content? If so, you'll know that it can be quite difficult. Mainly because there is such a short window of opportunity to capture your reader's attention. Statistics state that potential customers take nearly 50 milliseconds to view your brand and gather an opinion. So, what do you do in order to increase your social media presence and your website’s overall conversion rate? You maximize this window to the best of your ability. Many people have found success by increasing their visual content. However, in order to ensure success, there are a few things you should know before you rush to implementing a visual content strategy. Why IS Visual Content the Secret Ingredient?
The first thing you need in order to create alluring visuals is a great graphic design tool. There are numerous free versions out there that make even the most graphic design challenged person look like a complete pro. Canva is a favorite, it’s easy to use and many of its features are free. Canva has a lot of fill-in and go templates that make creating mind-blowing visuals a complete breeze. Stencil, Snappa, DesignBold, and Piktochart are also all some great alternatives, with some amazing features. Note: When choosing photos make sure they are clear and crisp and the right size for the platform you are optimizing it for. Be sure to incorporate some real images, as well, as they go over better with consumers.
Today people focus on aesthetics. They crave the visual. Therefore, it’s imperative that you monopolize on what your consumers desire. This post will tell you what you need to know to make sure you select the proper tools and strategies that will aid you in successfully producing new...attentioncapturing visual content. Choosing the right tools.
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Especially those that draw on emotions. Having an emotional tie helps build a connection with the reader and the brand. Incorporate Digital Animation The next thing would be to incorporate some digital animation and motion graphics. With the window to pique the client’s curiosity being so small, designers have to work overtime to be sure they we grab their attention instantly. Adding in some innovative and stunning animation is one thing that the eye catches naturally. Movement is one thing that a person can’t help but take notice of. Therefore, as a brand should take full advantage of that and integrate this when possible. Tools such as AdobeSpark, Canva, Flipagram, and Gifmaker.me are all great free resources and excellent places to start. Use Infographics An infographic is a compilation of charts, small amounts of text and images that gives an easyto-understand overview of a concept. The fact that infographics breakdown these complex topics in an ABC 123 type simplicity that’s straight to the point is what makes them so effective overall in a visual content strategy.
Infographics can be used to present numerous types of information such as; a step-by-step process, workflows, how-to’s, and research results. The most important thing to remember is to be sure the layout is clear and varies in shape; and that the text is minimal. So, there you have it! You now have a few tools that
Many reports even state that infographics are will aid you in producing the epic visual content your shared and liked 3 times more on social media brand deserves. Go forth and be visual! than any other form of content. Marketing & Design 41
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