N O R T H
A L A B A M A ' S
P R E M I E R E
MORNING
N E T W O R K I N G
G R O U P
BREW
Newsletter for R.I.S.E.
breakthrough tech for your business
THIS ISSUE INNOVATEHSV WEEK 2020
BUSINESS INSIGHTS WEBSITE OR FACEBOOK
TIPS FOR DEFINING YOUR UNIQUE CORPORATE CULTURE BY JAY NEWKIRK R.I.S.E. HOST & PROGRAM DIRECTOR
Vicki Morris I S S U E
N O . 6
F E B R U A R Y
2 0 2 0
CONTENTS NEWS
03 EVENTS & INFO 05 RISE SPEAKER SERIES INNOVATEHSV 13 WEEK 2020
RISE SPEAKER SERIES
WHO IS SPEAKING THIS MONTH
BUSINESS INSIGHTS
FEATURES
WEBSITE OR FACEBOOK
THE RIGHT 09 HIRING PEOPLE TIPS FOR DEFINING YOUR
15 COPORATE CULTURE 19 LET'S TALK ABOUT COMMUNICATION
24 WEBSITE OR FACEBOOK?
INNOVATEHSV A LEGACY OF HEALTH & WEEK 2020 WELATH WELNESS
OF HEALTH 27 A& LEGACY WEALTH WWW.THERISEHSVGROUP.COM
SUSTAINING SUPPORTERS EVENT MANAGEMENT BY This event is brought to the North Alabama Entrepreneurial community by the team at Face To Face Marketing, led by Vicki Morris, president and founder. A Public Relations and Project Management firm. Want to connect with them, click the logo for a link to their website.
VENUE & ACCOMODATIONS
Invention to Innovation Center at UAH
HudsonAlpha Institute for Biotechnology
Accommodations for several morning events have been graciously provided by the brand new I2C Center at UAH and the wonderful team at HudsonAlpha Institute for Biotechnology. Click the images for a direct link to their websites.
Published by Face to Face Marketing
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EVENTS & INFO Information about networking events, business seminars, and other opportunities to grow your business. Please contact event organizer for more details on tickets, dates, locations, audience.
RIBBON CUTTING & KICKOFF EVENT Innovate HSV invites everyone to join their event. A casual & informal event open to all who want to attend. This is a free event, however, we do ask for registration February 24, 2020 | 5:30 PM – 7:00 PM
INNOVATE HSV
This will mark the 5th anniversary of this North Alabama entrepreneurial ecosystem event. Updates on Facebook, and www.innovatehsv.com Dates are Feb 21 - Feb 29, 2020
START A BUSINESS WORKSHOP Walking you through all the steps to form your LLC, get your licenses, and other required fees. Free to attend, however, fees for licenses and formation are not covered. THis event developed by Creekwater Capital with Larry Lewis & Anthony Caudle. February 25 , 2020 | 7:00AM - 9:00AM
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BE SURE TO CHECK OUT THE BUSINESSES OF OUR SUPPORTERS
STEVE LEVY | FOUNDER
STEVENLEVYASSOCIATES.COM
Be sure to check out Innovate HSV Week 2020
HAPPENING FEBRUARY 24-28 2020 DETAILS AT INNOVATEHSV.COM
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R.I.S.E. Speaker Series Meet our February Speakers!
R.I.S.E. is a FREE networking group in the Huntsville and North Alabama area. It was designed with the sole purpose to provide an opportunity for startups and entrepreneurs to connect with one another, and for this group to have an opportunity to connect with and learn from more seasoned startups turned successful businesses through their startup stories. Coffee and pastries are available at no cost at every Morning event. Lunch provided at Afternoon events.
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About Bob
Presents 02.28.20 Morning Event
I2C | 850 Ben Graves
President and Chief Executive Officer, Bob founded the company after 22 years of broadcast meteorology experience. He received his undergraduate degree from the University of Tennessee and the University of Alabama in Huntsville. Bob has been a long-standing member of the American Meteorological Society (AMS), and in 1982 received the AMS Seal of Approval for Television. In 2010 he was honored to receive the distinguished AMS Fellow award for outstanding contributions to atmospheric sciences. In addition to being named a finalist for Inc. Magazine’s 2004 Entrepreneur of the Year award, he received the Entrepreneur of the Year-Southeast Region award from Ernst & Young in 2008.
www.baronweather.com
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r o l y a T t u o b A
Taylor Peake launched MotionMobs at age 19 while completing her Information Systems degree from UAB. Taylor has a strong vision for putting the right teams of people together, equipping them to make an impact, and strategically growing companies. Over the last few years, Taylor has participated in the revitalization of downtown Birmingham by purchasing and eventually selling a centuryold warehouse building for MotionMobs’ headquarters. She now owns a 60,000 square foot commercial office building to provide space for Birmingham’s growing list of tech companies. In 2017, she testified before the US House of Representatives Small Business Committee on tax reform. She currently sits on boards for The Crisis Center, Alabama Central Six Development Council, and BBVA Compass. She is a past board member for REV Birmingham and a current member of Kiwanis Club of Birmingham, Birmingham Venture Club, and TechBirmingham. Taylor’s accomplishments have been recognized by UAB, the Birmingham Business Journal, Alabama Media Group, CocaCola Scholars Foundation, the U.S. Chamber of Commerce, and more..
Presents 02.21.20 Morning Event I2C | 850 Ben Graves
www.motionmobs.com
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Afternoon Speaker Spotlight
e l o C t Abou
Presents 02.26.20 Afternoon Event
BizTech | 515 Sparkman Drive
Cole Wasdin is the CEO of Verity Consulting, where she helps clients create clarity and purpose in the employee experience. She loves to use HR Strategy to improve organizational culture and effectiveness. Cole's focus is connecting culture, strategy, and leadership to yield significant and sustainable results for clients. She leads organizational culture change projects, lending her passion for stakeholder involvement to the process and providing clients with recommendations for transformation that sticks. Cole works with team leaders to make sure that their policies, words, and actions are expressing the team's priorities and values, from recruiting to off-boarding and all that happens in between. She brings a unique lens to HR with her background in sociology, start-ups, and performance arts. She holds a Bachelor of Science degree in Sociology from Texas Christian University in Fort Worth, TX and is an Everything DiSCÂŽ Authorized Partner.
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Hiring the Right People Can Make or Break a Business By PassionHR | Mike Bean, SPRH President If you own a business or are in charge of hiring for a bigger company, you and PassionHR Consulting know that finding the right employee for the job is sometimes easier said than done. Developing the right process and knowing what questions to ask can make the difference between adding an asset to your work and creating a disaster.When it comes to hiring new employees, developing and sticking to a plan is crucial. At PassionHR “we are genuinely passionate about assisting clients in developing recruiting strategies, tactics, and processes for hiring and retaining the talent management resources needed to support your business objectives.” Basically, with our recruiting services, we want to help you find just the right fit for your job opening by knowing the top ways to find them.
At PassionHR, our experienced staff can help you find the right path to the perfect hire. Once you’ve got your opening out to the right audience, the resumes should start coming in. This is where that research and job description come in very handy. Being able to go through your prospects, already knowing what skills are needed to reach your business goals, helps you weed through the candidates that don’t meet those expectations and hang on to the ones that do. The Pre-Screening Process for Your Applicants After you’ve gone through your applicants and have the stack of potentials, what next? Sometimes people only like to deal in face-to-face conversations, but going through a pre-screening process, such as phone interviews and help narrow down the field even more, saving time and resources in the long run.
Know What’s Best for Your Company Once you have an opening and realize you need a new employee, think of the actual position first. Develop a thorough job description, complete with job goals, and be sure of the task you want done before finding the person to do it. Once a solid job description is created, then it’s time to start thinking of the right fit. If you could design the perfect employee in your mind, what would they be like? What skills would they possess? Look around at your current employee base and take stock. Being able to compare your top performers with their peers helps you as an employer see what
Once you have your final list of people, you can really “get down to business”. Resumes and phone chats can only tell you so much about a person. Whether you have them in to talk or you’re testing their abilities, bringing a potential employee in and interacting with them in person can sometimes seal the deal or tell you for sure that they are not the right fit. Once you’ve found that perfect fit, you move on to the offer, including job duties, compensation and benefits. The whole process can be long and tiring, but at the end of the day hopefully you’ll find the right employee to fill the position and
helps them rise to the top, but also helps you see what is
help you reach your business goals!
holding the others back. Having this background knowledge is always helpful in the next step of the process, which is getting your job opening out and to the right people. First Impressions Can Change the Game When looking for a babysitter for your children you don’t scribble a note in crayon and post it on the local bulletin board. Knowing where to advertise can be just as important as what you advertise. You research and know your audience, so that when putting the question out there, the people who answer are already within a narrowed field. With so many advertising platforms these days, it can be hard to know whether to advertise on the internet or to stick with your local paper, or both?!
www.passionhr.net
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Passion HR Consulting 2608 Newby Road Suite 200, Huntsville AL (888) HR - SERVE \\ info@passionhr.net www.passionhr.net
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WE COULD USE YOUR SUPPORT!
Scan the QR code with the camera on your phone Click on the link that pops up Click the CONTRIBUTE button It's Just that EASY!!
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SUPPORT BUSINESS THAT SUPPORTS R.I.S.E.
SUPPORT RISE & PROMOTE YOUR BUSINESS! Get a complimentary 1/4 page ad in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!
WWW.THERISEGROUPHSV.COM 13
Innovate HSV Week 2020
Innovate Huntsville Week 2020 will be a week of collaboration and celebration of the entrepreneurial ecosystem in North Alabama.
www.innovatehsv.com
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Innovate HSV Week February 24-29, 2020 WEEKLY EVENTS Feb 24th SBIR/STTR Summit Ribbon Cutting and Kickoff CMMC Compliance Strategy & Planning Data Analytics for Your Business Our overall purpose is to provide a platform for individuals, businesses, and entities with an interest in startups, entrepreneurship and innovation to learn, connect, collaborate and grow!
Feb 25th Bio AL Science Startup Bootcamp Engage Event Loan Clinic Technology Roadshow Feb 26th NAITA Export Roundtable C-Suite Speaker Series R.I.S.E. Afternoon Lunch Series Entrepreneur's Roundtable Co-Working Night Feb 27th Investment Forum Boost Idea Pitch Competition Business and Brews Feb 28th R.I.S.E. Networking Event 5th Annual Entrepreneurs Awards *All events require Registration*
For more details please visit
www.innovatehsv.com
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Tips for Defining Your Unique Corporate Culture
A lot of people, blogs, and articles talk about “corporate culture.” Is it just a buzzword or are people actually living it? We are not here to tell you to make game rooms and incorporate flexible hours and work-from-home Fridays into your culture, if that’s not what you’re actually about. We are here to tell you the little-known secret about a truly successful corporate culture that keeps employees happy, engaged, and loving to come to work: sincerity.
If YOU believe in and truly want a corporate culture built on collaboration and shared objectives, others will, too. If you’re just putting in the latest shiny object, but the spirit of collaboration, authenticity, and respect isn’t there, your employees (and customers!) will know that you don’t actually care about them and where they are going. That said, here are the top tips for developing a collaborative and successful corporate culture: 1. Know who you are and where you’re going. Have well-thought-out vision and mission statements and share them with your staff.
2. Remember that your organization’s culture is a reflection of “who you are,” including your values, your focus, and your life’s ultimate objectives—your dreams. 3. In other words, you can’t build a corporate culture that’s not an extension of your beliefs and your personal desire for how the world views you. In fact, that is a very important point for creating your organization’s culture. Consider how you perceive the world perceives you, the world being your employees, your customers, your banker, your competition, etc.
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"Your organization’s culture is a reflection of who you are, including your values, focus, and your dreams." 4. Ask yourself what you hope the world sees when looking at you. That is the beginning of creating “your org’s culture” and the central “tip.” 5. The culture grows and is sustained by: -Thoughtful recruiting -Continual reminders and motivational opportunities, including discussing the importance of the company’s culture and revisiting it with the staff, sharing that it “defines who we are.” -And, ultimately, having a clear corporate ultimate objective and knowing that the culture will be the “fuel” to get you there resulting in everyone achieving their personal dreams.
A caution here is important. You can’t just talk about culture and having a positive and exciting place to work if you don’t actually want it, believe it, and live it. Without sincerity, people can see through you and will know that your discussion of corporate culture is just talk with no action. As a result, people will lose trust in you, if they ever gave it in the first place. Remember, as Simon Sinek says...
"A team is not a group of people who work together. A team is a group of people who trust each another." –Simon Sinek Jay Newkirk presents for R.I.S.E. Feb 14th. He will share insights he learned on his
About the Author
entrepreneurial journey from startup to a multimillion dollar business,
www.jaynewkirk.com
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A SPECIAL THANKS TO OUR SPONSOR
Calling all aspiring entrepreneurs! The Interactive Start-Up Business Application functions as a tool to assist users in focusing and validating a business concept. For more information visit: www.jtgprop.com/services
Let me be clear.....
ABOUT COMMUNICATION by: Vicki Morris | Marketing Strategist
Our messaging is the first component of branding and marketing our clients or target audience will ever have from us. We need to make sure we send a clear, concise, and correct message to them each and every time we communicate. Just for argument’s sake, every communication we deliver needs to follow this pattern I’m going to explain here, but for the given purpose, we will focus on written communication. You have to do, or say, (well write), something that captures the attention of your intended audience. Be very clear when communicating. Are you writing an article, sending an email or delivering a presentation? Each instance requires careful attention to the components of great communication we are going to lay out here today. Take a look at the following list and see how well your communication stacks up.
Marketing & Design 05
Make sure your intended message is CLEAR State your goals, or message without clutter and unnecessary fluff. Each sentence should have one easily identified purpose. No reading between the lines should be expected.
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Be CONCISE You only have a short window of time to capture the attention of your audience. So get to the point, without wasting time. Don’t call a meeting for information that could be sent in an email. When you send the email, get to the point and make sure they understand if an action is required. Be CONCRETE in your deliveryUse vivid facts, and passion in your word selection. Create word pictures. Spend enough time to develop your thought. Identify the problem, offer a solution and close. Always make every effort to be CORRECT. Double check your work before you send it out. Try reading your work backwards to catch typos. Did you use technical terms correctly? Will your intended audience understand the technical terms you used? Did you use the correct spelling of your words? For example, did you write Bridges too Business when you actually meant Bridges to Business?
7 Cs of Communication Clear Concise Concrete Correct Coherent Complete Courteous
Are your thoughts COHERENT? Is there a logical progression to your writing? Do all points flow one to another and are they all tied back to the main goal? Will people be left wondering, “what did THAT mean?” Is your Message COMPLETE? Did you offer enough information for your audience to take the intended action? Did you establish a clear CTA (Call to Action) for your audience to follow. Don’t make them guess. Tell them exactly what you want them to know. Marketing & Design 06
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Be COURTEOUS. This is most relevant when writing and delivering a presentation. Nothing is more off-putting than negative communication. Expressing a negative sentiment with a positive tone is always better. For example, I really love how you take such dedicated effort to carefully measure each pizza before you cut it, unfortunately that time takes time away from the station waiting to box the pizzas and hand off to the customers, and this can cause the lobby to become congested. Trust yourself and make the cut :)� Effective communication does not stop with this brief list, but this is an excellent place to start. These qualities are not just for the marketing and branding team to follow. Anyone representing your organization through email, by phone, by text messaging or delivering presentation, should measure their work against these 7 quick guides. Making this an everyday part of your personal and professional communication style can absolutely add to your credibility. Credibility leads to trust, and people do more business with people they trust! Vicki Morris is the president and founder of Face To Face Marketing. A Marketing Communications & Project Management company. www.facetoface-marketing.com
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“CHARACTER IS HIGHER THAN INTELLECT… A GREAT SOUL WILL BE STRONG TO LIVE, AS WELL AS STRONG TO THINK.” -- Ralph Waldo Emerson
OUR TEAM builds websites designed to get you noticed RESPONSIVE SITES | CUSTOM DESIGNS | CLEAN LAYOUT call to schedule your free consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816
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Business Insights
WEBSITE OR FACEBOOK? By Vicki Morris
Websites or Facebook page? This is a question business owners who want to be successful, will struggle with at some point as they are creating their corporate voice. The easy answer is choose the Facebook page because no one visits a website anymore. The truth is people will visit both, but for different reasons. Business owners need to have both, and each needs to function as a complement to the other. Decision #1, purchase your domain. Once you’ve decided on a business name, select a domain that works well with the name you’ve chosen. Now you need to begin building the structure of your website. There are so many great platforms out there to build amazing websites. They make it really easy to design a customized site with templates. Always look for options to integrate social platforms directly to your site without you having to do extra work. This is a great opportunity to employ a great marketing company to handle this if you have the budget to do so.
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IN THE NEW
AGE OF
SOCIAL
MEDIA,
WHICH IS
Decision #2, decide the format of your Facebook page. There are several options to choose from when formatting your business page. It can be a public figure page, service oriented page, entertainment focused, or selling products page. There are a few options to consider, this link takes you directly to Facebook’s business page builder, https://www.facebook.com/business/pages/set-up. Decision #3, How often will you update each and what will you share on each. This is where understanding your audience becomes key. For a very new business, you may consider posting daily at a minimum. Also worth considering, how many posts should be devoted to selling? How many posts should be devoted to offering valuable information that your broader audience can use whether they buy from you or not. On your website, you will need to decide how you communicate your offer and the value proposition. People typically visit your website after they have been to the Facebook or social media platform
MOST
BENEFICIAL
FOR YOUR
BUSINESS?
Social media captures attention and websites offer answers to the inherent question, ‘how can you help ME?’ Remember, your brand and your credibility are closely tied together. There are many sources of information and content, make sure your content supports your credibility personally and professionally. It goes without saying, but yet I’m going to say it anyway. Check all platforms for grammatical consistency; make sure the ‘voice’ of all platforms is the same; use beautiful hi resolution images and graphics on all marketing collateral both digital and physical. If you want to communicate your offer to the people most needing to hear it, make sure it is in a way that they are most likely to digest it and in locations they are most likely to see it.
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A legacy of Health & Wealth A
R.I.S.E.
ARTICLE
SERIES
WELLNESS BY
RICK
MAKOWSKI
What is wellness? What does it really mean to “be well”? Although there are several
models of wellness that we can delve into and discuss their elements in depth, we will keep this discussion at a higher level, and focus on health. Let’s start with a simple definition of wellness: Wellness: 1. The quality or state of being healthy as a result of a deliberate action. 2. An approach to healthcare that emphasizes preventing illness and prolonging life as opposed to treating diseases. This will require a different mindset than what we’ve learned and accepted, while growing up. In many cases we approach wellness in more of a mechanical manner. In the case of “my car is running sluggish and not running well”, we take it to a mechanic an expect them to fix it. The mechanics troubleshoot and work to find the source of the symptom, then correct it with an adjustment, an additive, or replacement part. The action may be under warranty and covered,or we pay for the repair, hoping that solves it, or back again to repeat the process.
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When we are “not feeling well or sluggish” we go to the doctor with a similar mindset andexpect them to “fix us”. There is a similar process in troubleshooting; by checking the symptoms and verifying, then typically prescribing some type of medication to correct. This is a continual process and may require several adjustments or combinations of medications (short or long term) to treat or minimize the symptoms. Replacement parts are obviously not as simple as on a vehicle, and when we are born, there is no warranty on our bodies. We are typically in the mindset where we expect the doctors to “fix me”, with a problemsolution approach. However, in a different perspective, I bet many doctors think in the back of their minds: “if this patient took better care of…, or did or did not do this or that, they could correct the issue or do better and not need to see me.” So, looking at things differently, like wellness, can have significant results. Study the quote below by Dr. Wayne Dyer:
"If you change the way you look at things, the things you look at will change."
1 read that quote again and let it digest for a moment. It is a perspective and understanding that you are the one in control. You, and not the doctor, are the Captain Kirk of your wellness, the conductor of the orchestra of your healthcare, and are primarily responsible for your own general wellness. You, and only you have the power to change/improve it. So now, what are you going to do about it?
If you decide to embrace it with the goal to improve your wellness, you are taking the first step towards improving your quality or state of being healthy. Is there a path or roadmap to follow for success? Well, it’s more of an approach or journey as it is about “you” and what is right for you, what works for you, and what you are comfortable with. However, there are some general course directions and fundamental principles. The most important is that “Mother Nature” cannot be fooled and will always triumph; so, rather than work against Mother Nature and what she has to offer, embrace it. Our bodies are amazing “bio-machines” - a “system of systems” and designed to heal itself. If we get a cut - it heals; we break a bone - it heals; we twist an ankle – it heals. Cells in our bodies are born and die every day, carrying the right nutrients to where they are needed, while simultaneously eliminating toxic elements as waste. New sensor/neural connections are born/broken in our brains constantly. We are mostly oblivious to the many processes that happen naturally and automatically, but they are there. These natural processes and activities, like healing, can only occur if our bodies are in the right conditions to allow it to do so. Inflammation is a good example of what can happen when the body’s system of systems becomes out of balance. When things get out of balance, even if before we actually “feel it,” those natural processes are impacted, become under stress, and hindered or even prevented from performing one of its designated functions of healing the body.
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What is the best way to help maintain our bodies’ natural balance on our journey of wellness? Along with the obvious habits of eating right, getting enough sleep, exercising, reducing stress, etc.; the answer is to embrace Mother Nature, and use her natural resources as our ancestors did long before modern medicine was available. Natural processes of the body respond more readily to inputs from natural sources. Plant based compounds found in Essential Oils (EOs), herbal supplements, herbal tinctures, teas, etc. are some of the natural resources in Mother Nature’s tool kit to help empower healthy living and succeeding in wellness. They are natural, and if using quality products in the right manner, are also effective and safe without harsh side effects. Wellness is a mindset emphasizing preventing sickness vs. just treating diseases. It is great to know that the firefighters are close by to where we live and work, however, the preference should be for us to prevent the fire in the first place – fire prevention vs firefighting. We should look at doctors and wellness in the same way. If you commit to your journey of wellness and effectively employ these natural tools of Mother Nature, you can: [1] reduce your visits to the doctor for routine ailments; [2] diminish or alleviate more significant issues; [3] reduce or eliminate the amount of over the counter and even prescribed pharmaceuticals (under the supervision of your doctor, of course); [4] and overall, feel better.
WWW.DOTERRA.COM
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WISDOM FOR BUSINESS Trusted improve
business
the
advisors
performance
of
ready your
to
help
business!
WWW.STEVENLEVYASSOCIATES.COM |256-325-9809
What's New? N e w
t h i n g s
h a p p e n i n g
a t
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Networking Nook Reserve your spot in the brand new Networking Nook . Display your swag, handout marketing materials, promote your business at R.I.S.E. Let's Talk Soon!
Speakers for 2020 Know an awesome speaker that you think should be a speaker at RISE? Let us know!!
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OUR TEAM DESIGNS GRAPHICS FOR SOCIAL WEB & PRINT VECTOR IMAGES | DESIGNED TO SPECS | CLEAN LAYOUT Contact us to schedule your consultation today! 256-489-0135 | Hello@FacetoFace-Marketing.com 515 Sparkman Drive HSV 35816
R.I.S.E. THANKS OUR COMMUNITY SPONSORS
Don Daniel, founder and creator of The P.I.L.L. Method International, has written a top-rated financial book and it is available now on Amazon. Mr. Daniel is a resident of Huntsville and has been in business with The PILL Method for many years. He has traveled all over the world teaching people this better way of thinking about debt cancellation. www.thepillmethod.com
The Huntsville Hub is the premier location for office space in Huntsville, Alabama. At Huntsville Hub, you can showcase your business at a prestigious and convenient location, and our beautiful facilities offer you and your clients a comfortable and upscale atmosphere. Our rooms are perfect for team meetings, client consultations, mediations, depositions, and training classes of any size.
www.huntsvillehub.com
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Regional Innovators Sustaining the Ecosystem Vicki has managed and hosted the program since 2015. She continues to provide valuable content, collaboration opportunities, and an affordable networking option for all small businesses in the North Alabama area! All events are FREE to attend. Register on EventBrite for bimonthly morning events and monthly afternoon lunch events. Contact her office to find out about speaking opportunities, and how you can connect with R.I.S.E. Vicki@FaceToFace-Marketing.com
is r r o M i k c i V
SUPPORT RISE & PROMOTE YOUR BUSINESS! Get a complimentary 1/4 page ad in the Morning Brew Magazine when your purchase a R.I.S.E. Coffee Mug!
WWW.THERISEGROUPHSV.COM Buy the mug, post a picture on social media with you holding the mug, tag RISE and that gets your FREE ad!!
Vicki Morris | Program Director
Vicki@FaceToFace-Marketing.com 515 Sparkman Drive 256-489-0135