Marketing & Design

Structuring & Design

Everything has a place.

by Vicki Morris | Marketing Strategist

There is a peace of mind and clarity of effort that comes with having a clear design plan for your branding message. As you plan your business strategy and determine what it is you want to sale, or the service you want to provide, it is absolutely imperative to make solid decisions on how your brand massage will be communicated.

Consider all the ways people can receive your content. There should be a website, social media platforms, and articles and press releases written to local regional and nation outlets. What images have you chosen to use to personify your brand message? Consider the quality of the image, and if you want to use stock images or create your own original content. Take time to research what problems your target audience is facing. Let's say your primary customer type is a hi tech company with about 50 employees. What are some of the most pressing challenges they face now. Craft your messages so that it solves a particular problem they face. When you can solve someones problem, or the thing that could be standing in the way of them realizing a profit, you become a valuable asset, and you have a captive audience.

Your design of the branding and marketing picture of your corporate voice should not contradict itself. Take time to ensure your images, graphic designs, verbiage on social media, and your website all reflect the same voice. Now when we talk about voice it can mean the design elements of your branding message. But it also very much refers to the team you put in place to represent your business. Make sure you take the time to develop your workforce. Their interactions verbal and written should reflect teh 'voice'of the company, also.