Marketing & Design

WEBSITE OR FACEBOOK?

by Vicki Morris

Websites or Facebook page? This is a question business owners who want to be successful, will struggle with at some point as they are creating their corporate voice. The easy answer is choose the Facebook page because no one visits a website anymore. The truth is people will visit both, but for different reasons. Business owners need to have both, and each needs to function as a complement to the other.

Decision #1, purchase your domain. Once you’ve decided on a business name, select a domain that works well with the name you’ve chosen. Now you need to begin building the structure of your website. There are so many great platforms out there to build amazing websites. They make it really easy to design a customized site with templates. Always look for options to integrate social platforms directly to your site without you having to do extra work. This is a great opportunity to employ a great marketing company to handle this if you have the budget to do so.

Decision #2, decide the format of your Facebook page. There are several options to choose from when formatting your business page. It can be a public figure page, service oriented page, entertainment focused, or selling products page. There are a few options to consider, this link takes you directly to Facebook’s business pagebuilder,

https://www.facebook.com/business/pages/set-up.

Decision #3, How often will you update each and what will you share on each. This is where understanding your audience becomes key. For a very new business, you may consider posting daily at a minimum. Also worth considering, how many posts should be devoted to selling? How many posts should be devoted to offering valuable information that your broader audience can use whether they buy from you or not. On your website, you will need to decide how you communicate your offer and the value proposition. People typically visit your website after they have been to the Facebook or social media platform.

Social media captures attention and websites offer answers to the inherent question, ‘how can you help ME?’ Remember, your brand and your credibility are closely tied together. There are many sources of information and content, make sure your content supports your credibility personally and professionally. It goes without saying, but yet I’m going to say it anyway. Check all platforms for grammatical consistency; make sure the ‘voice’ of all platforms is the same; use beautiful hi resolution images and graphics on all marketing collateral both digital and physical.

If you want to communicate your offer to the people most needing to hear it, make sure it is in a way that they are most likely to digest it and in locations they are most likely to see it.