Marketing & Design May 2020 Issue

How's Your Deck?

Keep your audience engaged with a great slide deck

by Vicki Morris

If you are planning to deliver a presentation, have you planned the design and flow of your slide deck? The attention span of your audience should be the driver in this decision. Are you presenting to a group that is typically tech savvy? What is the likelihood their phone will come out, maybe under the table, while you are presenting? If there is an opportunity for the minds of your audience to wander, you absolutely need to add a slide deck to your presentation.

A great slide deck should not be overly complicated. If you give people the opportunity to read your presentation before you give it, they will! Don't put your script on the slides, the same applies to passing out your notes from your presentation, don't do it. The font is so small, and it’s just another stack of papers someone has to keep up with. A better idea is to create a downloadable PDF that outlines your presentation and leaves spaces for people to write notes. You control the exact information on the document, making sure it's just enough, and leaving room for them to contact you for more information. You can embed your website URL on digital versions of PDFs. Once you email this to your audience, they have something to write notes on, and a direct link back to you!

Add engaging graphics and pictures that compliment your presentation. If you want to add your major points from your presentation to your slides, that’s a great idea. This is a service offered by Face To Face Marketing. The images above are simply samples. Customized designs that pertain to your topic can be created. Contact the office to learn more. www.FaceToFace-Marketing.com