CAESARS FORUM LAS VEGAS’ FORMIDABLE NEW MEETINGS VENUE PROVES ITS PRE-OPENING POPULARITY By George Seli
T
The 100,000-sq.-ft. FORUM Plaza will be able to host outdoor events with the High Roller as a backdrop
he old saying, “if you build it, they will come,” has certainly been borne out by CAESARS FORUM, Caesars Entertainment’s latest offering to the meetings market. In fact, Caesars hasn’t even finished building the facility, and a great many groups have already committed to coming. The first booking was the American School Counselor Association for an event in July 2021 that will bring in 3,500 attendees from across the United States. Overall, more than $150 million in conference business has been booked for 2020 (the opening year) and beyond, with over 70 contracts signed. In addition, over half a million room nights at Caesars Entertainment properties have been booked for groups that will be utilizing the FORUM. “We’re thrilled that interest from planners in CAESARS FORUM continues to remain high, and also anticipate bookings to remain strong throughout the rest of the year and leading up to the official opening in 2020,” says Lisa Messina, Vice President of Sales for Caesars Entertainment. Current bookings represent diverse industries including fashion, technology, telecom, sports, entertainment, wine and spirits, and wellness, with attendance ranging from 500 to 10,000 attendees, Messina adds. But a massive capacity is not the FORUM’s only distinguishing feature. The venue has been thoughtfully 29
designed to provide both logistical convenience and an invigorating atmosphere for meeting attendees. “When clients organize an event, convenience of setup usually plays a significant role. With CAESARS FORUM being built on one floor, clients can load in their equipment and overall setup with ease through nine easily accessible load-in docks,” Messina explains. “We have
“We are proud to offer one contact, one contract and one food and beverage minimum to simplify the meeting planning process.” —Lisa Messina, Vice President of Sales, Caesars Entertainment
FACILITIES & DESTINATIONS 2019 FALL
