CREDIT: LRK
DESTINATION
MEMPHIS READY FOR A NEW ERA IN MEETINGS By George Seli
FACILITIES & DESTINATIONS 2020 FALL
attendees in the downtown area at different price points, so groups can really maximize attendance for their events,” notes Malvin Gipson, Vice President, Convention/Sports Sales &
CREDIT: LRK
A
characterful town steeped in Americana, Memphis, TN, is among the most intriguing midmarket destinations a planner can select. From Graceland to Beale Street to Mississippi riverboats, Memphis offers a variety of signature experiences that are sure to strike a chord with attendees. And while group business has been compromised this year due to the pandemic, the Home of the Blues has not been merely singing the blues in response. Instead, it has completed a major renovation of the Renasant Convention Center that will enhance the experience for groups in the near future and post-pandemic. The city has also been working to ensure that those meetings happen in line with guidance from health authorities. In short, Memphis is ready to enter a new era in meetings — one that will be defined by new health and safety practices as well as new opportunities for convention center clients. What remains unchanged is Memphis’ affordability and logistical convenience. “Our destination is highly affordable, with many hotel options available for
Renderings of the modernized Renasant Convention Center 21
