TAKE HYBRID TO THE NEXT LEVEL AV YOUR WAY Continued from page 27
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at event marketing agency Cramer, challenged event and meetings professionals to create better experiences. She said, “Take inspiration from consumer content, like Netflix and movies — [think about] how can we create those cliffhanger moments. When structuring content — how can we hook the audience?” A combination of knowledgeable event organizers, strategies, technology and tools elevates hybrid events and creates truly transformative experiences for all audiences, regardless of how they attend.
services at a lower cost, or more comprehensive solutions for the same cost, as the in-house vendor. Whether or not planners use an independent AV company or go with the in-house provider, if they preserve their freedom in the contract stage, they have options later. At the very least, there can be a competitive bidding process that includes the in-house provider as well as independent AV companies.
Devin Cleary is the VP of Global Events at Bizzabo, a leading event technology platform for hybrid, virtual and in-person events. Cleary is an event producer and marketing executive with experience leading the creation and active management of diverse experiential marketing programs for B2B, nonprofit and consumer markets. Cleary was recognized as one of Connect Association’s “40 under 40” leaders in 2021. He was also featured in Event Marketer’s 2017 “B2B Dream Team” and BostInno’s “50 on Fire.”
Make a Plan. Make it Boise. Centrally located in the heart of vibrant downtown Boise, the recently expanded Boise Centre has a variety of customizable meeting spaces, modern amenities, exceptional culinary services and a friendly and dedicated staff ready to make your next event an unforgettable experience. Explore Idaho’s premier convention center for yourself.
Steve Wildemann is President of Rental and Staging Network (RSN) and President and Owner of Advanced Staging Productions, based in West Chester, PA.
ADVERTISER INDEX Austin Convention Center.....1 Boise Centre..........................31 Greater Boston CVB............ C3 Akron/Summit CVB...............30 Las Vegas CVA...................... C2
Meet AC...................................3 MGM Resorts........................ C4 Phoenix Convention Center..5 Visit Sacramento....................32 Visit Tucson..............................7
• Centralized, downtown location • Only seven minutes from Boise airport • Over 25 direct flights to and from Boise • Closely surrounded by more than 100 restaurants • Over 1,300 hotel rooms within walking distance • Close to outdoor recreation, including the The Boise Greenbelt
LEARN MORE: boisecentre.com
FACILITIES & DESTINATIONS 2022 SPRING
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