1 minute read
OHLALA ICYMI
by Fact ME
Travel in Style
The travel and lifestyle brand TUMI has launched a limited-edition partnership with supercar maker McLaren. The TUMI | McLaren 60th Anniversary collection celebrates six decades since the founding of the automobile label. The capsule is the final instalment of the brand’s spring 2023 campaign entitled Unpack Tomorrow, featuring Lando Norris, the McLaren Formula 1 driver. “We are thrilled to have collaborated on this collection with McLaren, utilising their famous papaya colour and combining modern, lightweight materials to create luggage, bags and accessories that celebrate their 60th anniversary,” said Victor Sanz, TUMI’s Creative Director. The campaign features the racing superstar in a short-film montage of his travels, showcasing a hybrid McLaren Artura supercar and the ways that his TUMI bags' performance matches his own.
