EMILIO PUCCI FALL/WINTER

2020-21

Guest Designer Christelle Kocher Of Koché A

collection at the crossroad of a sophisticated heritage, a search for design innovation, the power of youth, self-expression, and palpable emotions. A reinterpretation of the extraordinary archives of the Florentine Maison, starting with a new logo welcoming KOCHÉ within the artistic universe of Emilio Pucci. Equilibrium is reached through the shared sensitivity of the two creative entities at play.

A duo of iconic prints from the Palio Collection (designed by Emilio Pucci in 1957) namely Lupa and Selva. A new interpretation of the monogram becomes an integral part of the collection. The precise language of colors liberated in a swirl of soft lilac, fuchsia and electric blues so inherent to the Pucci vocabulary.

Womanhood makes room for menswear within a gender bending narrative. “I owe my career to a woman, so I will make my job to make them more beautiful, to make their lives easier, and their closets so much more colourful,” once declared the Marquis Emilio Pucci. Christelle Kocher truthfully incorporated and reinterpreted such mindset into the design process.

A collection opening the doors for the Pucci aesthetic to transcend time and decipher the zeitgeist.

Emilio Pucci is exclusively available at Saks Fifth Avenue, City Centre Bahrain.