SHOWWCASING TALENT

Heya Arabian Fashion Exhibition brings together more than 250 designers and brands under one roof. The 13th edition of Heya will showcase abayas, jalabiyas, and gowns by designers from Qatar, the GCC and beyond. Heya will also include shoes, belts and bags, perfumes and cosmetic products for discerning ladies.

grateful to all our clients and support from our customers, therefore, being part of HEYA is always on our list. When was your concept of creating this brand first ignited? When we started brainstorming about what Debaj would be we thought of couture abayas; real couture abayas since there were no true couture collection of abayas yet. We developed the plan and started gradually, first was introducing Debaj as a brand and creating more brand awareness, then we continued to improve each new collection bringing our brand to the level of couture pieces that are intricately made for our special client.

What is your inspiration behind each piece?

From the very start, each piece must fit it’s owner like a glove. How far has the abaya come in terms of being a fashion rather than a cultural statement?

Abayas have always been fashionable according to which generation were using them, we can remember many types of abayas and name them as well. What has changed is that abayas are now related to brands, before it did not matter which brand your abaya was as long as it was nice and in fashion, that has changed during the past nine years, now it is also very important to know which brand a particular abaya is from, it has become a symbol of status.

How did Debaj as a brand start?

Debaj was founded in 2009, in its first years our unique designs inspired by the timeless beauty of the regions Islamic architecture as well as the simplicity of the geometric designs found in Islamic art, the brand quickly became synonymous with quality, tradition, and glamour.

What do you like your pieces to represent?

Our pieces should represent elegance, a red carpet look is what we wish our customers to think of when they think of Debaj.

What materials do you love using?

We use many various fabrics from silks to velvet, we import all of our fabric from Europe and make sure they are of the finest quality.

Why is your participation at the 13th Edition of HEYA important and beneficial for the brand?

Heya represents fashion in Qatar and we are proud to have started our brand in Qatar and

Is there a particular country that has influenced your most successful collection of abayas?

All of our collections have a special place in our hearts since each was unique and thought of with much love, but, we must say that the one that still stands out the most was the Masaco collection inspired by the cherry blossoms in Japan where we also had our photo shoot.

What is the future vision for evolving your brand?

We see Debaj soon being recognised as a couture brand internationally, this is one of our main goals and we do believe that if we put our mind to it we will be able to reach it.