DESIGNER Focus

Tell us a little bit about yourself.

I joined PrettyLittleThing (PLT) in January 2015 as Marketing Manager from fast fashion rival Missguided and was promoted to Head of Marketing two years later. 2015 was the year in which the business grew by over 600% year-on-year in terms of gross turnover and 300% in terms of site visitation. Working in a fast-paced environment which is constantly evolving has meant I have had to adapt very quickly to the demands of the business. The Marketing team has grown from 3 to 65 employees and I have been responsible for the growth of all Marketing channels including PPC, CRM, SEO, PR, Social, Affiliates and Paid Social. I oversee top line marketing plans in all markets across 4 core areas – Planning, Brand Marketing, Digital Marketing and CRM.

I have worked across the brands International expansion with launches including Ireland, Australia, France, USA and now MENA as well as opening showrooms in LA, Miami, Paris, as well as dedicated sites for The Middle East and South America.

As the Marketing Director of PRETTYLITTLETHING, tell us about the biggest challenges of situating yourself as a purely online platform.