1 minute read
GLOBAL DOMINATION
by Fact ME
JAYNE HOUGHTON talks to PrettyLittleThing
Marketing Director NICKI CAPSTICK ahead of their highly anticipated e-commerce launch in The Middle East.
PrettyLittleThing
TAILORING TO ALL INCLUSIVITY OF BACKGROUNDS, SHAPES, SIZE, FRAME AND HEIGHT – PRETTYLITTLETHING IS THE ULTIMATE SHOPPING DESTINATION THAT CATERS TO EVERYONE, WHO NEEDS AN OUTFIT FOR AN EVERYDAY OCCASION. THAT ‘NOTHING TO WEAR’ DILEMMA, AND ENDLESS MALL WALKING IS NOW COMING TO AN END, WITH PRETTYLITTLETHING DELIVERING TO THE REGION’S DOORSTEP, IN A MATTER OF DAYS. JOIN INTERNATIONAL A-LISTERS, CELEBRITIES, STYLE INFLUENCERS AND TRENDSETTERS – AS YOU TOO CAN BE THE COOLEST STYLE MUSE – WITHOUT BREAKING THE BANK.
For PLT we continuously focus on staying ahead of the competition and ensuring we are reacting to what the customer wants. Being a purely online platform has many advantages, particularly that we are able to move quickly in everything that we do – our teams are dynamic and used to moving at a fast pace which allows us to turn around launches, product ranges and new social initiatives extremely quickly. Women love the experience of shopping. What’s the attraction of online fashion sites when a digital experience takes the emotive aspect of retail away?
As a brand we focus on bringing lots of emotive experiences to our customers through channels beyond the website. PrettyLittleThing is a lifestyle brand and it’s important for us to make them feel a part of that. Our social channels offer the customer style advice, behind-the-scenes footage on our shoots and live chats with our expanding influencer and celebrity base. We’ve developed a strong brand identity in our existing markets with our unicorn branding and we have taken that branding beyond digital platforms, wrapping taxis, trains and trams in pink PLT unicorns.
Whilst the customer can’t touch or try on the product before they buy it we offer fast and easy delivery and returns which make it easy for the customer to shop from the comfort of their own home. This year we also plan to open up PLT branded cafés which will invite the customer to be a part of the physical experience.
PRETTYLITTLETHING.com is renowned as the onestop-shop for trend led women’s clothing at seriously killer prices, but what is the secret (other than the price!) of PRETTYLITTLETHING’s success?
PLT has been molded by our customer: we try things, we change things, we listen to the customer and we’ve become a
