Stylish Activewear

Tory Burch has launched its Tory Sport line for the first time in the Middle East. The collection debuts with an assortment of pieces for golf, tennis and other active pursuits, including the brand’s beloved Chevron leggings and tracksuits. Tory Sport will be accessible in the Middle East exclusively on regional websites. Launched in September 2015, Tory Sport develops performance activewear that celebrates the elegance of sport. Inspired by the grace and strength of athletes, it balances high-tech fabrics with classic designs. The collection is crafted to reflect the beauty of the game and the empowering role that sports play in all aspects of a woman’s life. Founded in 2004 in New York City, Tory Burch is an American luxury brand known for timeless pieces and rich storytelling that evokes optimism and joy. The collections include ready-to-wear, handbags, footwear, accessories, jewellery, home and beauty.

A Shared Spirit of Style

The watchmaking brand Jaeger-LeCoultre has announced Lenny Kravitz as a new Ambassador for the maison. The multifaceted musician, singer, songwriter, producer, multiinstrumentalist, actor, designer and photographer is the archetype of the modern man. Since the beginning of his career, Lenny Kravitz has been defiantly original, always following his own path, steadfast in his artistic vision. With a strong parallel between his creative philosophy and that of Jaeger-LeCoultre, the relationship with the maison has come very naturally. A watch enthusiast since childhood, when the musician became fascinated by his father’s chronographs, he says: “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.” One of his favourite watches is the Reverso, which he paired with a black silk jumpsuit and layered jewellery when he performed at the 2023 Oscars ceremony.

Creative Community

The Fitting Room is a new platform available only in the Middle East with plans to expand further to international markets. The project is an interactive marketplace connecting artisans from or based in the Middle East who value quality and originality, providing an online platform for the unmissable talent the Arabian Peninsula houses. As part of the launch portfolio, it boasts a broad selection of men’s and women’s fashion, with brands including Clemantra, The Shillah, Velroum, Hala Kastoun, State of Mind, KA-1 and Yehya Noutfaji. The Fitting Room provides the brands with the tools to overcome the challenges the fashion industry presents, promoting their identity, establishing skills to help them thrive and accelerating growth through added inspiration. Visit: @thefittingroom.ae