Flawless FACE

Are you looking for perfect skin? Gucci Beauty presents Éternité de Beauté, a 24-hour, no-transfer foundation to help you achieve an unblemished complexion.

Inspired by the house’s eclectic narrative and creative vision, the foundation delivers full coverage in one drop with a luminous, comfortable matte finish that feels lightweight.

Gucci Beauty’s Éternité de Beauté formula is composed of four key features. The first is all about lasting power and transfer-proof finish. This quality is achieved by combining highskin-affinity powders and coated pigments with a proprietary polymer technology. The second characteristic is coverage. A single pump of this pigment-concentrated foundation allows for an all-over coating thanks to its flexible formula that spreads and blends with skin. The third aspect is regarding the breathable texture. Infused with hyaluronic acid and black rose oil, the liquid formula helps boost and maintain hydration while promoting a soothing and comforting sensation. And lastly, the mattifying effect, which is achieved by the bamboo powder added to the formula. This ingredient assists in controlling shine, minimising the appearance of pores and evening out the complexion.

Éternité de Beauté debuts in 40 shades covering a range of four undertones: cold, neutral, warm and olive. Designed to reflect the same matte finish of the foundation within, its sleek, opaque glass bottle is topped with an ivory cap and embossed with a gold-toned Gucci logo. The foundation campaign is titled All Day, All Play – a high-energy tribute to iconic girl bands. Shot by Thurstan Redding, it follows a dynamic group of artists throughout their day in a music recording studio. Their long-lasting looks allow for an unstoppable day of fun. @guccibeauty