JEWEL PURPOSE

THE MAISON BOUCHERON participated at Doha Jewellery & Watches Exhibition (DJWE) 2019 exhibiting within luxury department store Fifty One East’s pavilion.

NUAGE DE FLEURS HAIR JEWELS FROM NATURE TRIOMPHANTE HJ SET WITH MOTHER-OF-PEARLS, PAVED WITH DIAMONDS, ON PINK GOLD. TRANSFORMABLE PENDANT AND BROOCHES. HAIR JEWELS IN THE TRADITION OF MULTIWEAR

GRAPHIQUE CUFF FROM NATURE TRIOMPHANTE HJ COLLECTION SET WITH MALACHITE AND ONYX AND PAVED WITH DIAMONDS, ON WHITE GOLD

Qataris have a beautiful taste and passion for High Jewellery and really understand our products and craftsmanship, our history and who we are as a high end brand.”

ON WHITE GOLD

NUAGE DE FLEURS NECKLACE FROM NATURE TRIOMPHANTE HJ COLLECTION WITH WHITE AKOYA PEARLS, SET WITH MOTHER-OF-PEARL AND DIAMONDS, ON WHITE AND PINK GOLD

The Maison Boucheron had taken part in the 16th edition of the DJWE in Doha. This exceptional exhibition offered a great aspirational luxury experience and attracted more than four hundred international luxury brands from all over the world. During six days, this unique exhibition was open to all jewellery and timepieces connoisseurs to learn, buy and see unique pieces, gemstones and diamonds from the most celebrated fine jewellery houses exposed in five halls of Doha Exhibition

About Boucheron

The Boucheron booth and pieces exhibited within Fifty One East’s pavilion exposed jewellery pieces and watches in a 110 square feet stand designed in Boucheron’s recognisable, elegant and luminous style. Boucheron’s iconic jewellery creations were presented, from the bold Serpent Bohème collection, the new intriguing Serpent Bohème Pompon bracelets, the delicate Plume de Paon set to the Animaux de Collection pieces celebrating the savoir-faire of the Maison’s craftsmen. A selection of exceptional High Jewellery pieces were showcased, notably some stunning creations from the 2018 “Nature Triomphante” collection. The tantalising pieces allowed for a truly revered experience. This year, Boucheron also unveiled in exclusivity its new jewellery icon Jack de Boucheron. Playful, spontaneous, cheeky and independent, the Jack collection opens a new chapter in the history of the Maison Boucheron by reinventing the way jewellery is worn. and Convention Center in glamorous West Bay district. Speaking before the event Hélène PoulitDuquesne, Chief Executive Officer of Boucheron expressed great pride in the Maison Boucheron’s participation stating “We are very happy to take part again this year in the DJWE. With its role of leading player in the global jewellery market, the exhibition is a significant opportunity for our

KOKOCHNIK RING FROM HIVER IMPÉRIAL HJ COLLECTION SET WITH A 10,98 CT BURMESE OVAL SAPPHIRE AND ROCK CRYSTAL, PAVED WITH DIAMONDS, ON WHITE GOLD.

CREATED BY FREDERIC BOUCHERON IN 1858, BOUCHERON IS BUILT THROUGH FOUR GENERATIONS OF DIRECT DESCENDANTS. VISIONARY DESIGNER AND FIRST OF THE GREAT CONTEMPORARY JEWELLERS TO OPEN A BOUTIQUE ON PLACE VENDÔME, BOUCHERON EMBODIES EXCELLENCE IN JEWELLERY, HIGH JEWELLERY AND WATCHMAKING. THE BOUCHERON STYLE, FREE AND AUDACIOUS, CONTINUES TO CREATE THE CLASSICS OF TOMORROW. THERE ARE CURRENTLY MORE THAN 61 BOUCHERON BOUTIQUES ACROSS THE WORLD. BOUCHERON IS PART OF THE GLOBAL LUXURY GROUP KERING.

Boucheron collections are available at Fifty One East @51_east / @boucheron

PIERRE GRAPHIQUE RING FROM NATURE TRIOMPHANTE HJ COLLECTION SET WITH A 1,05 CT ROUND DIAMOND AND ONYX, PAVED WITH DIAMONDS, ON WHITE GOLD