GRANDEUR, HISTORY AND ARTISTRY

Printemps, one of the world’s most well-known luxury department stores, is coming to Doha and during the DJWE, they are introducing two unique brands to the Middle East.

As the whole of Qatar (and the Middle East region) is aware, Printemps is landing on our soil. The iconic French department store is gearing up to open its doors in Doha at the one-of-a-kind destination: the Doha Oasis. The 440,000sq/m development consists of a five-star hotel, high-end residential apartments, sophisticated retail and entertainment facilities. This new leisure address in Qatar offers a holistic experience for Qataris, residents of the country and its visitors – a signature space that promotes a new and unique way of life.

Founded in 1865 in Paris and located at Boulevard Haussmann, the Printemps concept provides a world of luxury retail and exclusive experiences to every visitor. Reflecting its flagship grandeure, Printemps Doha will be the second-largest Printemps store in the world and the biggest department store in the Middle East with a retail space of more than 40,000sq/m. The opulent space will house premier outlets with an extensive range of luxury, fashion, jewellery, lifestyle, beauty, technology and food and beverage (F&B) brands, as well as exceptional and novelty services.

Paris is the capital of fashion, where many high-end brands have been introduced. They attract millions of emotionally connected customers to this dreamy scenario wanting to embrace a lavish and graceful way of living. Printemps Doha is set to be positioned as the bridge that connects West and East, bringing Parisian glamour to the luxury lifestyle arena in the region. It will represent the perfect balance between its French essence and its new Middle Eastern roots, with a selection of products and services that will suit the taste of its regional consumers.

Printemps Doha will offer exciting and epic cutting-edge technologies that will be available to elevate guests’ experience. This awe-inspiring space will bring exquisite and first-time restaurants, fashion labels and jewellery brands to the region – with over 150 exclusive high-end brands showcased for the first time in the Gulf. Clients will be pampered with personal shopper assistance, virtual celebrity stylists consulting and concierge services. They will also have the prospect of pre-ordering the latest fashion collections, purchasing exclusive art customisation and being presented with bespoke pieces designed exclusively for Printemps Doha. The store’s opening is scheduled for Q3 of 2022.

Speaking of unique and exclusive brands, Printemps Doha showcases two first-timers in the region during the Doha Jewellery and Watches Exhibition (DJWE): Bäumer and LÉTRANGE. And as lovers of all things luxurious, we at OHLALA find out more about these two exceptional brands.