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expert’ and founder and CEO of Briogeo Hair Care, did just that and quickly discovered her true calling. Twine didn’t simply set out to make natural shampoos and conditioners, free of harsh chemicals and ingredients: She wanted to develop products that actually worked as well as every competing brand on the market, natural or otherwise. Briogeo is now the fastest-growing hair care brand at Sephora and is on track to earn $35 million in retail sales in 2018. Relying on her traditional, modest roots and deep passion for clean beauty, Nancy vacated her position as Vice President of the Commodities Sales division at Goldman Sachs, to follow her dream of becoming a natural beauty entrepreneur.

What inspired you to start Briogeo?

ot many people would consider taking the leap of faith from a high-paying Wall Street career into the risk-laden world of a natural beauty entrepreneur, but Nancy Twine, ‘green beauty

Briogeo was inspired by my family tradition of formulating personal care products from scratch at home, using recipes passed down through generations. In an effort to cut costs in supporting a tribe of eight, my grandmother developed her own soaps, lotions, and hair care products using only kitchen essentials, which became wildly popular throughout the community in West Virginia.