GHOSON

Would you say your grandmother is your biggest inspiration?

Absolutely, she gave me the knowledge behind clean, beautiful products and this set in motion a desire to inspire women to be mindful of health and wellness. I saw that there was a really big opportunity for a brand to really own that category in hair care because unlike skincare, makeup and body care, there was really no one doing what we’re doing now, which is bridging the gap between truly clean hair care products and high performance.

How does it feel to be stocked in Sephora?

It feels amazing and it really is such an honour and it has been a real game changer for me. They are such an incredible retailer and a prestigious brand and they have been so supportive. Its hard when you are a new brand and it’s been amazing to actually go into the stores in NYC (where I live) and see people shopping the brand.

What is the most popular product and why are natural products so important?

Typically, our masks is our number one best-selling product, but we just launched a really new innovative collection, which was our

Superfoods collection. It’s the number one best-selling shampoo and conditioner right now. I think in terms of natural products is about awareness, so many products are filled with parabens and things you don’t need. I know in this region there are also issues with water and hair loss and that on its own is a big enough issue without adding unwanted chemicals to your hair.

Available at Sephora, www.briogeohair.com