STYLEFocus

Modest Style

The Somali American model Halima Aden has become a global ambassador for the modest fashion portal modanisa.com. The fashion retailer has signed an exclusive twoyear partnership with Halima to lend her face, name and creativity while designing two new collections. Halima said about her new position: "I'm so excited to be working with Modanisa. They have been an ever-present in my career, my first modest fashion catwalk, my first collection, and now my first global fashion role. They share my faith and values and fully respect my choices as a Muslim woman. I'm coming home." The brand believes that, like its customers, Halima is proud of her Muslim heritage and seeks a harmonious blend between Islamic traditions and modernity.

The American luxury handbag brand and designer Tyler Ellis announced her first-ever regional partnership with designer Hamda Al Fahim. The limited-edition collection 'Love and Romance' is a bespoke capsule line offering a selection of Tyler's timeless silhouettes adorned with Hamda's intricately embellished textiles. The fabrics used are embroidered at Hamda's atelier and sent to Tyler's factory in Italy. "We are thrilled to celebrate the collaboration of two women from different cultures joining forces to create unique works of art, both female-owned brands focus on craftsmanship, true luxury, and ageless designs," says Tyler. The pieces within the collection will be made to order and can be further customised based on the client's preferences and requirements to add that extra personalised touch.

Stylish Clutches Beauty With a Cause

The cosmetics brand Lancôme celebrates the 50,000 women who will have benefited from the 'Write Her Future' philanthropic programme worldwide since its launch in 2017. They are also expanding their mission from literacy to mentorship for entrepreneurship initiatives to reach over 100,000 women by the end of 2022. Around the world, Lancôme partners with 15 international organisations and new initiatives continue to launch at pace. "At Lancôme, we continue to accelerate our global transformation. Our priority is to scale up our programmes in order to deliver on our ambitions and ultimately allow all women to become authors of change, starting with themselves, their families and beyond," says Françoise Lehmann, Lancôme Global Brand President.