ICYMI

What Moves You?

The Montblanc' What Moves You, Makes You' campaign was launched last year to inspire people to express their full potential by doing what truly moves them rather than following a more conventional path to success. It tells the extraordinary stories of 'Mark Makers', individuals living their life doing what excites them and leaving their mark along the way. After spotlighting the journeys of award-winning director Spike Lee and actor Taron Egerton, the brand brings two new Mark Makers: Irish-born actor Cillian Murphy and South Korean DJ Peggy Gou. "Cillian and Peggy are inspiring individuals who embody the ethos of Montblanc. They are both living proof that when you do what inspires you with audacity and creativity, you lead a more fulfilling life," says Vincent Montalescot, Montblanc EVP Marketing.

Cycling Mood

The German brand MCM is launching its first 3D-printed luxury e-bike in the AW2021 M'ETAVERSE collection. They are made in partnership with Urwahn Bikes, with only 50 units available worldwide. This category expansion is a step forward for the MCM lifestyle, toward a place where wellness and sustainability exist in natural harmony with freedom and empowerment. It celebrates MCM's 45-year heritage in mobility while reflecting customers' desire to live more conscious lifestyles. Each bike is precision-engineered from steel, which offers unparalleled performance while being easier to service and recycle than aluminium and carbon. The MCM x Urwahn e-bike features a 3D-printed steel frame with the MCM logo emblazoned upon the bike's custom brass front plate and Brooks Cambium grips, while a reflective logo hit can be found inside the bike's custom rims.