Cubanaism and the Igbo Business Philosophy
4 OBI CUBANA: LESSONS IN ENTREPRENEURSHIP, AFRICAPITALISM? Obinna Nwachukwu Obi Cubana has created a national sensation, but what lessons can we learn from this about entrepreneurship and how Africans live capitalism? On Sunday 18th July 2021 at the outing and thanksgiving service for late Uche Iyiegbu (Odoziaku), his son, Obi Iyiegbu popularly called Obi Cubana, the entertainment mogul and billionaire pledged to support 300 youths from 300 families in his Oba native community Anambra state with the sum of N1m each to start their own businesses. This gesture which may sound outlandish is typical of this young man whose philanthropy has become his second name. In his desire to uplift the downtrodden, he has allegedly empowered over 500 youths in the last 15 years from various parts of the county. Hence, it won’t be surprising that in the next 10 to 15 years, some of the beneficiaries of the recent N300m largesse would have become multi-millionaires in their own right.
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