Independent Retailers Thrive this Holiday Season

trending now Independent RetailersThrive this Holiday Season

In the face of corporate behemoths like Amazon and Walmart, independent toy retailers certainly face competition, but in the wake of the current global pandemic, these large conglomerates are struggling more than ever.

An unprecedented overload of online shoppers has left Amazon with haphazard delivery wait times, and newly implemented safety precautions are exacerbating the problem. Amazon’s response to the pandemic has left customers dissatisfied, which hasn’t been good for business.

After seeing Amazon’s limitations, customers have turned to the competition as a more reliable means of shopping. This means there is a window opening for small toy retailers this shopping season.

Trusting small businesses

If your company sells specialty items, there’s no need to worry about competition from large big box stores.

Here’s why.

Independent retailers who sell specialty toys fall into a particular niche. The customers who search for truly special toys want items that feel magical and will make an impact in the lives of their loved ones. They’re not interested in filling stockings or stuffing their Christmas trees with items that are mass-produced, or ordinary.

These discerning parents want distinctive objects for their families, especially their children. The small business has what they’re looking for. This holiday season, specialty toy retailers will be more Kemi Tignor, Little Likes Kids LLC

important than ever as a tool to deliver thoughtful gifts.

Don’t give up the hope

The pandemic has hit hard, and no one knows when, or if, it will end. If your small business is struggling, it is even more essential not to give up this holiday season! The pandemic has presented an opportunity for you.

Enormous companies simply cannot meet the needs of every family who does their holiday shopping online this season. Customers want, and need, help from traditional retailers who will deliver orders and provide curbside pickup.

As holiday shopping commences, and more people turn to online shopping than ever before, small retailers must market themselves now.

We encourage you to get out there and promote your products to parents who want unique items from unique sellers. The market is not too saturated for your small toy company to be successful.

While it’s important to make your company and your products visible to shoppers through advertisements and other marketing strategies, you should also advertise special delivery options. Customers want to know about concierge services, so tell them that you offer curbside pickup and delivery.

This holiday season, your small business selling toys has an opportunity to thrive! ASTRA