Neighborhood Toy Store Day is now Neighborhood Toy Store MONTH

from Toy Times October 2022

Buy Early, Buy Often – A Cliché or a Smart Retailer Practice?

It’s Now Known as Neighborhood Toy Store MONTH!

We heard you

Trying to fit events, sales, promotions and demonstrations into one day in November is just too stressful and spreads manufacturers and reps too thin. That’s why we’ve made a change, and Neighborhood Toy Store Day is now Neighborhood Toy Store Month!

What are we planning?

There will be four different themed Since each theme will last a week, stores can plan their events at times during the week that work with their schedule and staffing availability. Neighborhood Toy Stores gained ground over 2020-21 as COVID was at its worst and no one could travel. Consumers were more focused on local businesses and how important they were to help them through the many challenges of the stay-at-home work force and stay-at-home school learning. Let’s keep that going during Neighborhood Toy Store Month!

We’ve hired Brilliant PR to help us get the word out and help our retailers get some local media attention, so be sure to let us know if you are participating! Contact Jenna Stirling at jstirling@astratoy.org if you need more information.

weeks throughout the month that will be supported with in-store activities, parent education, PR kits and of course, vendor specials.