R/C Appeal Transcends Age, becomes an activity adults and kids can enjoy together

from Edplay March 2023

by Fahy-Williams Publishing

NEW FROM KLUTZ

The Fog Racer from Kid Galaxy (available Q3)

From Chelsea Bogue, Specialty Toy Sales Manager, Diverse Marketing, “Top toys in this category include and Gyro R/C Stunt Vehicle (not pictured) from Kid Galaxy, the Turbo Twister Stinger (for ages 3-15) and Hover Cycle (for ages 3 and up) from Mindscope, the DC Comics Batman Batmobile Remote Control Car (for ages 3 and up) from Spinmaster, and the 5-inch remote control Trick ’N Flip (for ages 6 and up) from Master Toys.”

Astudy conducted by The NPD Group over the past year reveals that adults are the second-fastest-growing users of toys in the U.S. In fact, individuals ages 18 and older represented 14 percent of U.S. toy sales, spending $5.7 billion. Among them are Millennials, ages 26-41 at the moment. Around the world, the rising population of Millennials and their interest in tech-related products is helping the remote-control category gain traction, says GlobeNewswire. As toy technology has evolved, interest has grown. When remote-control toys were first released to consumers in the mid-20th century, they were powered with nonrechargeable batteries. Tech advancements have made remote-control toys faster, easier to maneuver and recharging quicker. Mobile phones have replaced traditional transmitter, and the selection of R/C products has expanded to include all sorts of vehicles and even drones.

Children, too, are contributing to the rise in popularity, reports Kenneth Research. In the U.S., retail sales of remote-control toy cars in 2021 was valued at $2 billion.