Paints Made with Passion

Chroma was founded in 1965 by artist and educator Jim Cobb. The company’s focus is, and always has been, on the development of innovative and quality products.

“I am an artist myself,” Jim explains. “When I’m developing a new paint, I always look to add something extra – a quality that is missing or a fix for an inherent problem, such as acrylics drying too quickly, or a children’s paint needing color richness.” As a high-school teacher, Jim was frustrated at not being able to source artists’ paint with the qualities he wanted for his own and his students’ art. It became his life’s mission to develop paints specifically formulated to meet the changing needs of artists. As a result, Chroma has provided high-quality paint for artists, teachers and students for 55 years now.

Our mission continues with new Jo Sonja Pouring Medium and Fine Mist Water Sprayer for exploring paint-pouring techniques. The Pouring Medium combined with Jo Sonja Matte Flow Acrylic is great for ribbons and swirls of color. The dynamic mixture dries clear, glossy and flexible. Start with 9 parts Pouring Medium with 1 part Jo Sonja Matte Flow Acrylic, and then adjust for desired consistency. The Jo Sonja Fine Mist Water Sprayer keeps the palette and painting wet and workable.

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