FAIRFIELD CITY CENTRE - OPEN FOR BUSINESS
IN THIS ISSUE: 02 / Chamber Backs Tax Cut
CELEBRATING DIVERSITY Fairfield is a City of communities, the driving force behind our increasing diversity has been, large waves of immigration.
City Celebrates
This is the face of Fairfield!
03 / Faculty of Food
While most of the changes brought by immigration are good, they do present challenges, that demand more from new immigrants, but also our citizens. Citizens share a responsibility to welcome new immigrants, to ensure that they strengthen our City.
04 / Simply the Best
ISSUE #06 AUGUST 2015
In turn, new migrants have a responsibility to learn, to work, and to contribute to Fairfield. If citizens and immigrants do their part, we will grow stronger economically and socially. More than any other Australian City, Fairfield has constantly drawn strength and spirit from wave after wave of immigrants. In each generation they have proved to be the most industrious of people. Bearing different memories, honouring different heritages, migrants have strengthened our economy, and enriched our culture.
Our people have contributed to the Australian way of life: Fairfield City Centre is renowned for its global cuisine, home of entertainers, the birth place of many Socceroos, as well as producing business and industry leaders such a Ken Lee of ‘Bing Lee’. The achievements are endless. Fairfield is the quintessential Australian story. The fact is, this City is about the beliefs we share, the values we honour, and the principles we hold dear. ‘Celebrating Diversity’ is our City’s catch phrase, and if we continue to live by that motto, it will light our way to Fairfield’s greatest days – your days. Helen Pijaca Fairfield City Centre Co-ordinator
CHAMBER
Backs Tax Cut
The Fairfield City Business Chamber has endorsed the tax cut in May’s Federal Budget for small business and the tax write-off purchase for new assets valued at $20,000 or less. “The 1.5% tax cut and the entire small business package is very good news for Fairfield businesses, but more economic reforms are desperately needed”, Fairfield Chamber President Mr Vince Movizio said. In November, the Productivity Commission’s highly anticipated report into Workplace Relations will be released.
The 1.5% tax cut and the entire small business package is very good news for Fairfield businesses, but more economic reforms are desperately needed “Jobs growth is suffering under the current IR system; it’s broken, inflexible and out-dated for employees as well as employers.
We have to tackle the issue of penalty rates in a mature way. A change of course will result in an immediate drop in youth unemployment and sizeable increase in GDP. Our organisation pleads to both political parties to embrace economic reform demonstrated by the leadership of the Hawke, Keating and Howard governments”. Adds Mr Movizio. If you wish to become a member of Fairfield City Chamber of Commerce, email Vince Movizio at vince@fairfieldchamber.com.au
City
CELEBRATES The City’s Easter and Mother’s Day events have become ‘must see’ spectacles on the Fairfield calendar. For our very large Christian community Easter is a time of hope, great joy and the blessings of rebirth. A perfect autumnal April’s day exemplified the true meaning of the season, peace and regeneration.
The Easter Bunny and Alice in Wonderland again visited the City, but the unwavering message of Easter was never lost. “It’s a holy time, Easter holds the promise of new beginnings and the exciting prospect of a brighter future, and it transcends everything”. Pronounces Jamil Ayoub of Al-Jamil Market. Bumper crowds lined the streets for May’s Mother’s Day festivity as popular musician Philippe Wittwer serenaded the people with his piano accordian. Mother’s Day is a time specially set aside to honour our mothers and the mothers of our children. We acknowledge their role as the heart of our families and how they reinforce our families as the cornerstone of our society. “In our families, and often from our mothers, we first learn about values and the difference between right and wrong”. Francesca Labbozzetta of Marconi Travel said.
Family values at the City’s Heart
02 • THE FAIRFIELD FLYER
Mothers shape the City we know today and are now moulding the character of our country for tomorrow.
Faculty of
FOOD
Fairfield’s iconic eateries are now a campus for one of Sydney’s prestigious schools. Students from Roseville College are learning about the wonders of Fairfield’s Feast!
was Fairfield’s Feast magazine and the Breads of Fairfield brochure.
“Our students have absorbed the knowledge the chefs of Fairfield have kindly passed on to them.
“When the Place Team marketed and branded the City as Master Class at Ivan’s Café a rising food capital of Australia, we never imagined the campaign would evolve into the domain of education.
“The greatest education in the work is watching the masters at work”.
“It’s interactive teaching! The students receive a better understanding of the subject matter with this method.
“There is no doubt that Fairfield is a culinary capital, cuisines from every corner of the globe”, said Roseville College Food Technology and Applied Studies teacher Joanne Marshall.
“The pupils will tell their friends and family about Fairfield. Hopefully, some will make the trip, this is the ultimate word of mouth marketing”, says an excited City Centre Co-ordinator Helen Pijaca.
Better than teaching about food is eating. Greek Philosopher Aristotle said “The roots of education are bitter, but the fruit is sweeter”. “Better than teaching about food is eating. You are spoilt for choice and quality in Fairfield!” said Joanne.
All the students agreed the beautiful thing about learning of Fairfield’s Feast was that no-one could take it away from them. “Eating something fresh out of the oven in Fairfield is like a hug you can taste.
On the practical ‘curriculum’, Ivan’s Café & Grill, Aladin Sweets, Paula’s Continental Cakes, Afghan Bakery, Al Jamil Market, Frank’s Restaurant, and Xiao’s Noodle Bar were all part of the syllabus. A slice of the theoretical
Fairfield’s Feast signature dishes
“The biggest thing we get out of it is seeing the students smile. And, hopefully we will also see that the lessons we are teaching – not only the fundamentals of Fairfield’s foods, but also the life values – are sinking in”. Insists Joanne Marshall.
Our students have absorbed the knowledge which the chefs of Fairfield have kindly passed onto them. For the City’s Master Chefs the students visit brought back fond memories of their culinary dreams and ambitions. Many forged everlasting bonds with girls of Roseville College.
Breads
of Fairfield City Centre
“For us as Fairfield’s chefs this is a great opportunity – it is our responsibility and obligation to inform the students what is good to eat and why, it’s nice to give back.” Says Ana Svjetlicic from Ivan’s Café & Grill. Fairfield now has a new recipe of success; those who know do. Those that understand, teach.
Featuring authentic cuisine from
A City of Many Loaves
every corner of the globe
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ISSUE 06 AUGUST 2015 • 03
FAIRFIELD CITY CENTRE
Capital Works Program 2015-16 THE CRESCENT PLAZA – SPECIAL RATE VARIATION PROJECT 2015-16 • The Crescent Plaza project is located opposite the Fairfield Station Interchange. A Plaza Concept was endorsed by Council and the Development Application submitted on the 6 June 2015. • The Crescent Plaza when completed will contain a number of public art projects including a timeline wall that will celebrate the indigenous, colonial and multicultural history of Fairfield City through the ‘lens’ of the Fairfield City Centre. • Other key design features include quiet seating areas, large shady trees, and quality feature pavement in a brightly lit public space. Activities in the Plaza include large multimedia screen, music, heritage and other cultural experiences. • Council has allocated $1.89 Million to implement this project from the Special Rate Variation Program.
STREETSCAPE UPGRADE WORKS • Council are delivering a number of streetscape upgrade projects in 2015-16 including The Crescent (from Ware Street to Hamilton Road) and Smart Street (from The Crescent to Spencer Street and the Nelson Street end). • These works will connect previously completed streetscape upgrade projects to continue contributing to the overall attractiveness of the City Centre. Works will include footpath pavement, street furniture and street light upgrades as required. • A total allocation of $1.4 Million to implement this suite of projects comes from Council’s Fairfield City Centre Reserve.
For any further information in regards to these projects, please call Tony Walker on 0409 121 187 or 9725 0299
FAIRFIELD CITY CENTRE
Capital Works Program 2015-16 FAIRFIELD DISTRICT PARK – just 5-10 minutes’ walk from the Fairfield City Centre and public transport from the Fairfield Station Interchange. • A total of $8.85 Million has been invested into the design and construction of a new multifunctional Fairfield Youth and Community Centre. The Mounties Club contributed $250,000 while the Federal Governments’ Department of Infrastructure and Regional Development provided $7.4 Million and Council invested $956,000 (from S94 funding and stormwater funding). • An Adventure Playground was also opened earlier in 2015 with a combined investment of $1.4 Million from Council and $214,500 from State Government Greenspace Grants. ouncil recently resolved on the 28 July 2015 • C to allocate a further $733,000 for the construction of a ‘Boot Camp’ exercise facility in the Park in 2016.
BARBARA STREET CAR PARKING EXPANSION • Over many years Council has purchased property alongside Barbara Street for the primary purpose of providing short term retail parking for the Fairfield City Library and City Centre retail and commercial businesses. • The project is located between Harris Street and Hamilton Road and will provide an additional 45 spaces of parking for up to 2 hours directly across from the Fairfield Community Hall. • Council allocated $675,759 to this project which will be completed by June 2016.
For any further information in regards to these projects, please call Tony Walker on 0409 121 187 or 9725 0299
Simply
THE BEST The countdown to Culinary Carnivale is well under way. Western Sydney’s premier event celebrates its fifth birthday on Saturday 24 October from 11am to 4pm. Spencer Street will again come alive with the sights, sounds and flavours of Spain and Latin America. As a star attraction of the Sydney Morning Herald’s Good Food Month, Culinary Carnivale since its inception has received excellent reviews by some of Australia’s preeminent foodies. In 2014 Culinary Carnivale was a ‘Top 5 Pick’. Good Food Month former Festival Director Joanna Saville described Culinary Carnivale as an authentic food event, that exclusively honoured Latino cuisine; that’s why it’s so popular with Sydneysiders. Happy 5th Birthday Culinary Carnivale
Culinary Carnivale is a keystone of the City’s marketing campaign; the event delivers much needed outside visitation. Research data reveals these day-trippers spend money at the City’s shops and they come from Sydney’s most affluent suburbs.
City Centre Co-ordinator Helen Pijaca said the Fairfield Place Team was delighted with the exceptional growth and success of the City’s fiesta. “Our purpose from the start was always to be strategic by focusing on a specific cuisine; we filled a void, and captured a market in a highly competitive environment.
Our purpose from the start was always to be strategic by focusing on a specific cuisine; we filled a void, and captured a market in a highly competitive environment.
“When you add the cultural and entertainment mix of the Spanish and Latin American community it heightens the experience for a visitor”. Articulates City Centre Co-ordinator Helen Pijaca.
“Increasingly, the mass marketing is turning into a mass of niches. Fairfield has this trait, especially in the sectors of food and retail; Culinary Carnivale is the vehicle that showcases these dynamic dimensions, and importantly it draws Sydneysiders”, says Helen Pijaca.
A star studded line-up of entertainers will also be on the menu again this year, with the likes of Salsa Kingz and Victor Valdes who are all predicted to perform in front of yet another record crowd.
In 2015 children of all ages will again be amused with NRL and football coaching clinics, and for the first time theme park rides. A stack of giveaways and a whole lot more will also be the order of the day.
Fairfield Place Manager, Tony Walker said “I am confident we will reach a new attendance mark”.
‘La Vida Buena’ – the good life awaits you at Culinary Carnivale 2015.
FAIRFIELD CITY CENTRE - OPEN FOR BUSINESS 04 • THE FAIRFIELD FLYER
www.fairfieldcity.nsw.gov.au