Brand Handbook - Spring 2022 by Fairfield University

Brand HANDBOOK

S P R I N G 2 02 2

Per Fidem Ad Plenam Veritatem

Through Faith to the Fullness of Truth

FA I R F I E L D . E D U/ M A R K E T I N G

The Purpose of this Handbook IDENTIT Y

This Brand Handbook contains information about Brand, Identity, Editorial, Social Media, and Digital Media policies and practices of Fairfield University. These policies reflect the University’s values, and we expect each employee and student to read this Brand Handbook carefully as it is a valuable reference for understanding your role at Fairfield University.

SOCIAL MEDIA

This Brand Handbook supersedes all previously issued Visual Identity Handbooks, Editorial Style Guides, and Social Media Handbooks. Fairfield University reserves the right to revise, delete, and add to the provisions of this Brand Handbook. All such revisions, deletions, or additions must be in writing. No oral statements or representations can change the provisions of this Brand Handbook. The online edition of this Brand Handbook contains the most current version of the policies and procedures, which are available at: fairfield.edu/marketing. Not all of the University’s policies and procedures are set forth in this Brand

D I G I TA L M E D I A

Handbook. We have summarized only some of the more important ones. If an employee or student has any questions or concerns about this Brand Handbook or any other policy or procedure contained therein, please contact the Office of the Vice President of Marketing and Communications, 203-254-4000, ext. 3479. Please also note that other University handbooks like the Employee Handbook and Student Handbook contain policies which may overlap with those comprised here (e.g. Social Media). If an employee or student has any questions or concerns about those policies, please contact the Office of Human Resources or the Dean of Student’s Office respectively.

E DITORIAL

Nothing in this Brand Handbook or in any other document or policy is intended to violate any local, state or federal law. For example, nothing in this Brand Handbook is intended to limit any concerted activities by employees relating to their wages, hours or working conditions, or any other conduct protected by Section 7 of the National Labor Relations Act.

FA I R F I E L D . E D U/ M A R K E T I N G

Table of Contents SO CIA L M E D IA

University Seal

Trial Exercises

Visual Identity

Strategy

Elements of Identity

Clear Space

Color Palette

Color Variations

Lockups

Secondary Logos

D I G ITA L M E D IA

Websites & Digital Content Sharing Accounts

Dolan

Egan

Photography

Logo Tree

Photography & Image Style

Embroidered Uniforms

Typography

30 32

Email Signature

Athletics

E D ITO R IA L

Logos

Composition Guidelines

Colorways

Editorial Guidelines

Teams

Appendix A: Fairfield Locations & Naming

Appendix B: Class, Student, Alumni Format

Promotional Items

Appendix C: List of Sports

Apparel / Gear

Appendix D: Athletic Terminology

Signage

Appendix E: States

Vehicle Graphics

Appendix F: Jesuit Terminology

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

Club Sports

D I G I TA L M E D I A

Stationery

SOCIAL MEDIA

IDENTIT Y

I D E NTIT Y

IDENTIT Y SOCIAL MEDIA

D I G I TA L M E D I A

E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G 8

Fairfield University Founded in 1942, Fairfield University has as its mission the education and formation of men and women in the tradition of Jesuit education, developing socially responsible leaders, preparing them to engage creatively and compassionately with our world, and thereby transforming our communities for the better. At the core of our brand is a commitment to our modern, Jesuit and Catholic identity, and an institutional dedication to pursue the magis in all that we undertake as an institution. This commitment to excellence is reflected in the strength and consistency of our brand. Presenting our University to the world through the clear and attractive application of the brand and editorial standards presented in this Brand Handbook expresses pride in our history, faith in our mission, and respect for the work and dedication of everyone in the Fairfield community. As our University rises in national prominence, these brand standards and other guidelines are intended to guide the community in our efforts to tell the Fairfield story — reflecting where we have been, where we are going, and what our University stands for: Per Fidem Ad Plenam Veritatem — Through faith to the fullness of truth.

FA I R F I E L D . E D U/ M A R K E T I N G

S E C TI O N 1

Identity 11

FA I R F I E L D . E D U/ M A R K E T I N G

University Seal boundaries once included the town of

1942, its official name was “Fairfield

Fairfield. The two outer compartments

University of St. Robert Bellarmine.” The

show clusters of grapes, symbols taken

gold pine cones on the seal come from

from the town seal and representing its

the Bellarmine family’s coat of arms.

verdant fields.

The University seal is not a logo and is for

IDENTIT Y

When the University was founded in

official use only. Alternatives to the University seal are prohibited.

Superimposed on the cones is the badge Historically, institutional seals were

compartments in the upper portion of the

used to authenticate official messages.

shield because “the school is dedicated

The design is purposefully intricate and

and exists in the Name of the Father, and

descriptive.

SOCIAL MEDIA

of the Society of Jesus. There are three

of the Son, and of the Holy Spirit.” An effective visual identity mark (logo) The central compartment portrays a

is just the opposite—a simple, expressive

hart crossing a ford, part of the coat of

graphic device that is easily distinguished

arms of the Diocese of Hartford, whose

from others. D I G I TA L M E D I A

S E A L U S AG E

The University seal is used for diplomas, certificates, official documents, and communications from the President’s Office. The seal must be printed as a complete unit. The proper usage and placement of the

E DITORIAL

University seal in official documents is shown here:

Certificates

FA I R F I E L D . E D U/ M A R K E T I N G

Presidential Invitations

IDENTIT Y

U N IV E R S IT Y S E A L

SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Visual Identity IDENTIT Y

Fairfield University’s ability to carry out

Fairfield University’s Division of Marketing

its mission can be helped or hindered

and Communications monitors and

To learn more about the Division of

by the perceptions of the people it

maintains Fairfield’s brand identity.

Marketing and Communications at

seeks to serve. Its visual image — the

Fairfield University, please visit: All materials bearing the University seal

advertisements, and other materials

and/or the University’s logo, including

— says something about its values,

publications, post cards, advertisements,

purpose, and services. A cohesive graphic

apps, all indoor and outdoor building

style conveys a sense of identity and

signage, and promotional products (pens,

personality, which helps to create greater

banners, notebooks, apparel, etc.) must

recognition and understanding.

be designed and approved by Marketing and Communications.

FA I R F I E L D . E D U/ M A R K E T I N G

SOCIAL MEDIA

appearance of the University’s brochures,

In addition to its image-enhancing value, It is recommended that Marketing and

program actually saves time and money.

Communications be consulted when

By applying these simple guidelines,

purchasing those products to ensure that

stylistic decisions may be made

the University logo is prominently and

quickly, efficiently, and cost-effectively.

properly displayed.

Consistent application of the standards outlined in this Brand Handbook will help enhance Fairfield University’s visibility,

D I G I TA L M E D I A

a carefully managed visual identity

image, and reputation.

The University reserves the right to reject delivery

are protected by copyright. All restrictions apply.

of materials containing unauthorized or incorrect

Design or color alterations to the specifications in

use of its seal, shield, and/or signature pursuant to

this manual are prohibited without the permission

the enclosed handbook.

and consultation of Fairfield University Marketing and Communications.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

The Fairfield University seal, shield, and signature

IDENTIT Y

V I S UA L I D E NTIT Y

SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Elements of Identity IDENTIT Y

H E LP F U L TE R M S :

VERTICAL

V I S UA L I D E N T I T Y P R O G R A M

A system of visual communications, graphically coordinated in such a way that the public easily identifies Fairfield University and its activities.

The shield never stands alone without express permission from Marketing

L O G O ( S I G N AT U R E )

The logo includes two elements: Shield (Graphic Identifier)

SOCIAL MEDIA

and Communications.

Reflects the organization’s spirit and philosophy, and promotes immediate identification by the public. It should not be redrawn or modified. D I G I TA L M E D I A

Wordmark Represents the institution’s name, designed in a unique and individual form. The wordmark typically appears with the shield, but can also be used independently.

and kerned. It should be reproduced photographically or digitally from the original art and should not be typeset or keyboarded.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

The wordmark is hand-styled

Elements of Identity (cont.)

D I G I TA L M E D I A

WO R D M A R K

SOCIAL MEDIA

LO G O W/ SHIELD

WIDE

IDENTIT Y

H O R I ZO N TA L

E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Clear Space IDENTIT Y

VERTICAL

In order to maintain consistent legibility, always preserve minimum clear space around our logo. The goal is to add a barrier against any conflicting visual the mark. A good rule of thumb is to always maintain space around the logo equal to

SOCIAL MEDIA

elements that may diminish the impact of

the height of the “F” in our wordmark. Clear space amount should increase relative to the size of the overall logo.

F D I G I TA L M E D I A

allowed to break this barrier.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

No outside elements

Clear Space (cont.) WIDE

SOCIAL MEDIA

LO G O W/ SHIELD

D I G I TA L M E D I A

WO R D M A R K

lowercase ‘y’ as the base.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

Include the descender of the

IDENTIT Y

H O R I ZO N TA L

Color Palette D I G I TA L

WEB

IDENTIT Y

R G B

200 16 46

HEX

#C8102E

W H ITE

C M Y K

0 0 0 0

R G B

255 255 255

HEX

#FFFFFF

PA NTO N E 42 9

C M Y K

26 20 20 0

R G B

188 190 192

HEX

#BCBEC0

B L AC K

C M Y K

0 0 0 100

R G B

0 0 0

HEX

#000000

Optional Color Usage: If Pantone 186 C and/or black are not available for printing, please contact Marketing and Communications for optional color approval.

FA 2 0I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

0 100 80 5

D I G I TA L M E D I A

C M Y K

SOCIAL MEDIA

PA NTO N E 1 8 6

Color Variations VERTICAL

knockout text for use on dark backgrounds, single color logo, rule, and school name; as well as other color versions are not permitted.

WIDE

S TAC K E D

WIDE

IDENTIT Y

H O R I ZO N TA L

The following are samples of the University logo and wordmark. Other permutations, such as reverse

SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

These combinations have been determined and selected to meet ADA compliance for minimum contrast standards.

FA I R F I E L D . E D U/ M A R K E T I N G

Lockups IDENTIT Y

VERTICAL

UNIVERSIT Y LOGO WITH SCHOOL AND DIVISION NAMES

The following are samples of the University logo with the names of individual schools and divisions, as well SOCIAL MEDIA

as departments and centers. These are reserved for special use by the college’s and schools’ deans and directors. Other permutations, such as black shield and text; reverse white knockout text for use on dark backgrounds; single color logo, rule, and school name; as well as other color versions are subject Communications. X X

will use the ampersand.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

All names in official lockups

D I G I TA L M E D I A

to consultation with Marketing and

Lockups (cont.)

D I G I TA L M E D I A

WO R D M A R K

SOCIAL MEDIA

LO G O W/ SHIELD

WIDE

IDENTIT Y

H O R I ZO N TA L

E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Secondary Logos IDENTIT Y

C H A R L E S F. D O L A N SCHOOL OF BUSINESS

The following are samples of the Dolan School of Business logos in horizontal and vertical layouts. These are reserved Other permutations, as well as other color versions are subject to consultation with Marketing and Communications.

SOCIAL MEDIA

for special use by the school’s dean.

D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Color Variations IDENTIT Y SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Secondary Logos IDENTIT Y

MARION PECKHAM EGAN SCHOOL O F N U R S I N G A N D H E A LT H S T U D I E S

The following are samples of the Egan School of Nursing and Health Studies logos in horizontal and vertical layouts. These dean. Other permutations, as well as other color versions are subject to consultation with Marketing and Communications.

SOCIAL MEDIA

are reserved for special use by the school’s

D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Color Variations IDENTIT Y SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Logo Tree LOGO

SOCIAL MEDIA

IDENTIT Y

LEVEL 1 UNIVERSITY

SCHOOL / COLLEGE

AT H L E T I C S

D I G I TA L M E D I A

D E PA R T M E N T / D I V I S I O N

Office of the Dean of Students

FA I R F I E L D . E D U/ M A R K E T I N G

Residence Life

Office of the Provost

Information Technology Services

E DITORIAL

E XC E P T I O N S

Student Engagement

Embroidered Uniforms IDENTIT Y

OPTION 1: SHIELD

Information Technology Services

Gotham Medium Weight for Embroidery

F-Logo must be placed in a highly visible, secondary location

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

Information Technology Services

D I G I TA L M E D I A

O P T I O N 2 : F - LO G O

SOCIAL MEDIA

Information Technology Services

Typography P R I M A RY S E R I F

P R I M A RY S A N S - S E R I F

New Baskerville Regular

Gotham Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

IDENTIT Y

Typefaces that complement the signature are to be used for supplementary copy, such as address blocks, signage, and advertisements. The recommended text fonts for use Baskerville and Gotham. The suggested secondary sans serif font is Calibri, and is primarily used for email correspondence.

New Baskerville Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Gotham Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Gotham Italic

On occasion, as recommended by

SOCIAL MEDIA

in Fairfield’s print materials is New

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Marketing and Communications, other complementary serif and sans serif fonts may be utilized.

Gotham Bold Italic S E CO N DA RY S A N S - S E R I F

Calibri is a pre-installed system

Calibri Regular

font and is default for email, and

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

secondary typeface for letters.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890 Gotham Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

FA I R F I E L D . E D U/ M A R K E T I N G

Gotham Black Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

E DITORIAL

Calibri Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

D I G I TA L M E D I A

Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz1234567890

Typography (cont.) POSTER EXAMPLE

28pt

New Baskerville Italic

Red Color

for Ampersand

Optical Tracking Title Case

8pt +200 Tracking All Caps

EX AMPLE OF SUBTITLE

Example of body copy. Ur, autem etur sunt ut ratem et aperum doloreptatur mi, nobit alis con rate iunt.

7TH BIENNIAL JUHAN STUDENT LEADERSHIP CONFERENCE

Humanitarian Action& Climate Change T HU, S EP. 30 – SAT, OC T. 2 Join Jesuit universities across the country for this hybrid event.

Attend In-Person at the Dolan School of Business Event Hall L01

D I G I TA L M E D I A

Onemolorum aspe se sint vellaborem in 9pt Black Color

commolupist, con ped mo destio. Ibusda estios es dest, entium es et oditem.

Optical Tracking 12pt Leading Sentence Case

SOCIAL MEDIA

Title & More Black Color

IDENTIT Y

TYPE HIERARCHY

Bistotas sitatem possitiis nis volesequis esequo blam isimus asperov idest, que vellumqui aut unte ipiduntur? Quis quas etusaperatis et ipiendelia sum velic temporia sed exerovitia dios arciatu velesti cuptum ipiscid ullatem. Nem sin receped quam ipsa conet, quis in rem.

FA I R F I E L D . E D U/ M A R K E T I N G

fairfield.edu/socialimpact

Center for Social Impact

E DITORIAL

rerchillor sin paria velit haribusa di

Event Information & Registration:

Stationery

1/2”

IDENTIT Y

LETTERHEAD

2 1/4”

1” Date

The flush left, block style, letter-typing format is suggested.

Name Title Company Address City, State Zip Code

MARGINS

1”

Salutation:

Left

1/2”

Right

2 1/4 ”

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Gotham Book. Calibri is the alternate typeface to use, which is available in most word-processing software.

Bottom

1”

SOCIAL MEDIA

Top

The top and bottom margin is 1”. The left margin is .5” and right margin 2.25“. After typing the date, make three hard returns and type the name and address block. Hit three hard returns and type the salutation. Make two hard returns and begin the letter text. Make two hard returns to start each new paragraph.

All letterheads are to be ordered through, and approved by, Marketing

Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure and copy information.

and Communications.

Complimentary close,

D I G I TA L M E D I A

Name of Sender Title Writer’s or administrative assistant’s initials Encl. cc:

M A RKE TI N G & CO MMUNICATI O N S

Content must be contained within

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

this box.

E DITORIAL

203-254-4000 fairfield.edu

1”

1/2”

FA I R F I E L D . E D U/ M A R K E T I N G

1/2”

FRONT OPTION 1

BUSINESS CARD

I NAFROKETI R M AT T E CMHUNNOI CAT L O GION Y SSE R V I C E S M N GI O&NCOM

IAT N FHOLR ATSI O N T E C H N O L O G Y S E R V I C E S EM T IC

John J. Doe

Integrated Manager Help DeskMarketing Technician

Departments and centers that align between academics and student life, as well as administrative, can adopt the F-Logo as the icon on the front side of the card, however must maintain the official ‘Fairfield University’ wordmark on the back side for consistency.

T E

Assistant Head Coach, Swimming & Diving Help Desk Technician

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

203-254-4000, ext. 1111 jdoe@fairfield.edu

IDENTIT Y

To maintain consistency, this format is used for University business cards.

FRONT OPTION 2

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

SOCIAL MEDIA

B AC K

All cards are to be ordered through, and approved by, Marketing and Communications.

Only official University-provided content information is included on business cards. No personal or individual content information will be included on business cards.

FRONT OPTION 1

ENVELOPE

To maintain consistency, this format is used for University envelopes.

FA I R F I E L D . E D U/ M A R K E T I N G

I N F O R M AT I O N T E C H N O L O G Y

SE ICES M ARRVKET I N G & CO MMUNICAT I O N S

Fairfield University

FRONT OPTION 2

1073 North Benson Road Fairfield, CT 06824-5195 I C ISO N T E C H N O L O G Y IAT N FHOLREMTAT S E R V I C E S & Diving Swimming

Name Title Company Address City, State ZIP Name Title Company Address City, State ZIP

E DITORIAL

All envelopes are to be ordered through, and approved by, Marketing and Communications.

1073 North Benson Road Fairfield, CT 06824-5195

D I G I TA L M E D I A

Fairfield University

Stationery (cont.) IDENTIT Y

Date

MA R K ETI NG & COM M U NI CAT I ONS

John J. Doe

Name Title Company Address City, State Zip Code

Integrated Marketing Manager T E

203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

This letter illustrates the recommended typing format for correspondence using the new Fairfield University letterhead. This font is 10 point Gotham Book, which is available in most word-processing software. Calibri is the alternate typeface to use.

Salutation:

The top and bottom margin is 1”. The left margin is .5” and right margin 2“, After typing the date, make three hard returns and type the name and address block. Hit three hard This letter illustrates the recommended typing format for correspondence returns and type the salutation. Make two hard using returns and begin the letter text. Make the new Fairfield University two letterhead. This font is 10each pointnew Gotham Book. Calibri is hard returns to start paragraph. the alternate typeface to use, which is available in most word-processing software. Two hard returns after the final paragraph, type the complimentary close, and allow The top and bottom marginfour is 1”.hard The returns left margin is .5” and right margin 2.25“. before typing the sender’s name After and title. Make two hard returns typing the date, make threebefore hard returns the writer’s name and block. assistant’s Hit typingand the type optional or address administrative initials and two more three hard returns and type hard the salutation. Make two hard returns and begin the returns before the enclosure and copy information. letter text. Make two hard returns to start each new paragraph. Complimentary close, Two hard returns after the final paragraph, type the complimentary close, and allow four hard returns before typing the sender’s name and title. Make two hard returns before typing the optional writer’s or administrative assistant’s initials and two more hard returns before the enclosure Name of Sender and copy information. Title Complimentary close, Writer’s or administrative assistant’s initials

Name of Sender Title

SOCIAL MEDIA

1073 North Benson Road Fairfield, CT 06824-5195

Second Page Continued

Encl. cc:

Writer’s or administrative assistant’s initials Encl. cc:

D I G I TA L M E D I A

M ARKETING & COMMUNICATIONS

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

M AR K E T IN G & CO MMUNICAT IO N S

203-254-4000 fairfield.edu

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

Optional Secondary Page

AC A D E M I C S

AT H L E T I C S

NAMED SCHOOLS

ATH L ETICS

C H A R L E S F. D O L A N S C H O O L O F B U S I N E SS

John J. Doe

John J. Doe, PhD

Associate Professor of Engineering

Assistant Head Coach, Swimming & Diving

T E

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

Associate Professor of Economics

203-254-4000, ext. 1111 jdoe@fairfield.edu

T E

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

IDENTIT Y

SCH OOL OF EN G IN EERIN G

John J. Doe, PhD

203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

Date

Name Title Company Address City, State Zip Code

Salutation:

Complimentary close,

Name of Sender Title

Writer’s or administrative assistant’s initials

Encl. cc:

SOCIAL MEDIA

Date

Swimming & Diving

ATHL ETIC S

CHARLES F. DOLAN SCHOOL OF BUSI NESS

Fairfield University

203-254-4000 fairfield.edu

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

S C H OOL OF E N G I N E E R I N G

AT H L E TI C S Swimming & Diving

Administrative divisions/departments can choose between these two layouts.

FA I R F I E L D . E D U/ M A R K E T I N G

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195 C H A R LE S F. DO LA N S C H O O L O F B US I N E SS

E DITORIAL

A D M I N I S T R AT I V E

1073 North Benson Road Fairfield, CT 06824-5195

D I G I TA L M E D I A

SCH O O L O F E NGINEER ING

Email Signature

Email signatures have been optimized for both light-mode and dark-mode user interfaces. Official logos are intentionally absent. Social icons must be the color gray.

IDENTIT Y

AC A D E M I C S

DESK TOP / MOBILE

To maintain consistency, this format is used for University email signatures. Email signature layouts are available through Marketing and Communications. SOCIAL MEDIA

Only official University-provided content information is included on email signatures. University-provided cell phone numbers may be included, and on occasion, individual cell phones of professors may be included for easy access. John J. Doe, PhD Associate Professor of Engineering

No personal or individual content information

203-254-4000, ext. 1111 jdoe@fairfield.edu

will be included on email signatures. University provided social media logos/links are included, but not personal or individual

Associate Professor of Engineering

Fairfield University

203-254-4000, ext. 1111 jdoe@fairfield.edu

SCHOOL OF ENGINEERING

social media links.

1073 North Benson Road Fairfield, CT 06824-5195

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

D I G I TA L M E D I A

John J. Doe, PhD

SCHOOL OF ENGINEERING

DARK MODE

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

LIGHT MODE

Email Signature (cont.)

To download the latest email signature

FA I R F I E L D . E D U/ M A R K E T I N G

template for Outlook, please visit:

IDENTIT Y

AT H L E T I C S

NAMED SCHOOLS

SOCIAL MEDIA

John J. Doe

John J. Doe, PhD

Assistant Head Coach, Men’s Basketball

Associate Professor of Nursing

203-254-4000, ext. 1111 jdoe@fairfield.edu

John J. Doe 203-254-4000, ext. 1111 jdoe@fairfield.edu

John J. Doe, PhD Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195 AT H L E T I CS ATH CS

Associate Professor of Nursing 203-254-4000, ext. 1111 jdoe@fairfield.edu

Fairfield University

1073 North Benson Road Fairfield, CT 06824-5195

AT H L E T I C CS ATH S

M A R ION I O N P ECK E C K H A M EGA EGAN S SC CHOOL HOOL OF O F N U R S I NG N G & H E A LT H STU DI E S

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1073 North Benson Road Fairfield, CT 06824-5195 M A R ION I O N P ECK E C K H A M EGA E G A N S CHO CHOOL OF O F N U R S I NG N G & H E A LT H ST U D I E S

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Fairfield University

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Assistant Head Coach, Men’s Basketball

203-254-4000, ext. 1111 jdoe@fairfield.edu

Athletics

P R I M A RY I CO N “ F - LO G O ” IDENTIT Y

The official Fairfield University Athletics logos are shown here. To protect copyrights and licensing arrangements, these graphics cannot be altered without written authorization and

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are strictly limited to athletics materials.

RESPONSIVE DESIGN

3-Color

Flat

2-Color

Outline

1-Color

Fill

1-Color

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Full

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S E CO N DA RY I CO N “ S TAG H E A D ”

S E CO N DA RY L O G O

P R I M A RY WO R D M A R K

S E CO N DA RY WO R D M A R K

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P R I M A RY L O G O

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OFFICIAL SLOGAN

Athletics Colorways IDENTIT Y SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

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Athletics Colorways (cont.) IDENTIT Y SOCIAL MEDIA D I G I TA L M E D I A E DITORIAL

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Athletics Teams IDENTIT Y

A variety of official Fairfield University Athletics team logos are shown here in both horizontal and vertical formats. These logos cannot be altered and are limited to athletics related materials. available for use.

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All Fairfield University team logos are

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Athletics Teams (cont.) IDENTIT Y

VERTICAL

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H O R I ZO N TA L

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Club Sports IDENTIT Y

All club sports apparel must carry the ‘Club Sports’ badge if they are to use official athletics branding, such as the F-Logo, primary, or secondary athletics logos or wordmarks.

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The ‘Club Sports’ badge can be located anywhere on the garment, but it must be visible.

.4”

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Minimum badge sizes and colorways:

3”

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Club Sports (cont.) AWAY J E R S E Y IN RED

F-Logo can be placed in a highly-visibile, secondary location

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B R O C H U R E S YS T E M

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HOME JERSEY IN WHITE

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For uniforms, ‘Club Sports’ badge is not required, however home games must use ‘Stags’ wordmark, and away games must use ‘Fairfield’ wordmark.

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Promotional Items IDENTIT Y

RTER O F

ETICS

IRFIELD

partner, Follett, or through Marketing and Communications.

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Order online at: fairfield.edu/shop

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All promotional items (coasters, drinkware, hanging signs, magnets, etc.) must follow branding standards and be ordered through our on-site

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PROUD S U

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Apparel / Gear by Marketing and Communications. All orders must be placed through our on-site partner, Follett, or through Marketing and Communications.

Order online at: fairfield.edu/shop

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All Apparel / Gear must follow branding standards and be created and approved

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Signage

All signage (indoor and outdoor hanging banners, pole banners, event signs, lawn signs, etc.) must be ordered through and approved in writing by Marketing and Communications. IDENTIT Y SOCIAL MEDIA D I G I TA L M E D I A

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ORIENTATION PARKING

Vehicle Graphics

All Vehicle Graphics must be created following brand standards and be approved by Marketing and Communications. IDENTIT Y SOCIAL MEDIA

Information Facilities Technology Services Management

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S E C TI O N 2

Social Media 51

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Social Media Marketing IDENTIT Y

By definition, social media marketing is the action of creating content to promote an entity publicly on various online platforms. When executed well at the University level, a sound social media strategy can help foster brand awareness, promote campus news and generate positive buzz, as well as build relationships for the sake of staying interconnected with our community.

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Trial Exercises BENEFITS OF COMPLIANCE

significant undertaking. As beneficial as an online presence can

Social media marketing when adhering to university strategy:

be, it can be equally as detrimental if not executed properly. When accounts affiliated with the University fall short of meeting the requirements herein, you may be asked to enter a 6-week trial period to determine whether your account: Can remain and adhere to the terms herein

—

Be dissolved into another account as prescribed by Marketing and Communications

—

Be removed from the platform altogether as prescribed by Marketing and Communications

Increase Brand Awareness

—

Generate Leads and Boost Conversions

—

Build Valuable Relationships

—

Differentiate From Competitors

RISKS OF NON- COMPLIANCE

Social media marketing when not adhering to university strategy: —

Poor User Experience, Loss of Brand Loyalty

—

Lack of Engagement

Similarly, even if requirements herein are being met, you may

—

Weak Peer Representation

still be asked to dissolve or remove your account based on

—

GOALS

University-wide social media strategy:

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To positively engage with the Fairfield University community, including current and prospective students, alumni, faculty, staff, and parents

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To support the University’s marketing and communication strategies of brand awareness and thought leadership at large

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Increase interaction and engagement of target audiences with the institution’s website (Fairfield.edu)

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Do you want to recruit 10 new club members? Do you want to be viewed as thought leaders in the world of Engineering? In addition to the goals to the right, establish three goals of your own so that the intentions behind your social media content are clear and well-guided.

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streamlining exercises outlined by Marketing and Communications.

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—

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Maintaining University branded social media accounts is a

Trial Exercises (cont.) access. The Social Media Manager must be given administrative

Any campus entity (e.g., a college, school, department, program,

access to the account. On Facebook and LinkedIn, the Social Media

club or other organization) that wants to either start a new social

Manager must be made an admin of the page, in lieu of passwords

media account or maintain an existing one must make a written

—

request for final approval from Marketing and Communications.

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W H O D O E S T H E H A N D B O O K G OV E R N ?

Although Marketing and Communications does not intend to actively engage in maintaining various sites, this designation will enable the department to properly track University social media pages, respond

—

A school/college

—

A department

—

An on-campus club/organization

more quickly in the event of a problem, and ultimately to prevent “dead accounts” —

managing the content of the social media account; (ii) removing content that may violate University policies and/or state and federal

W H O C A N N O T R E Q U E S T T O C R E AT E A N ACCO U N T ? —

A person/department seeking to market one particular event or set of events

—

law; (iii) monitor account direct messages, comments, etc. daily —

brand marks, logos, and designs must be approved by Marketing and

listed in a directory of social media pages available through the

at any time —

Please reference the University’s Visual Identity Section

—

Assignment of account names, “handles,” or other nomenclature used to identify the account and University, must be developed in

University’s social media hub.

consultation with Marketing and Communications If you run a pre-existing account, you may be asked to make

W I L L M Y R E Q U E S T F O R A N E W ACCO U N T B E R E J E C T E D?

Each request is weighed on a case-by-case basis. Your goals will be taken into account, and final recommendations will be

handle updates at any time —

individual) for business purposes. Such pages may only be created by representatives of Marketing and Communications.

C R I T E R I A F O R O B TA I N I N G O F F I C I A L S TAT U S employee of Fairfield University. At least one other benefits-eligible employee in your department or division must have administrative

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Any changes in the designated account administrator(s) must be promptly communicated to the Marketing and Communications staff

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profiles. A Facebook Page is a profile used by an entity (i.e. a non-

collectively.

The primary administrator of the page must be a benefits-eligible

Pages created by a department on behalf of the University must be created as “Facebook Pages” rather than groups or personal

made based on what best serves you and the University image

—

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Communications — you may be asked to make specific profile updates

Only social media pages approved by Marketing and or print or electronic publication. Those that are approved will be

Official social accounts must comply with any design or other standards adopted for such pages by the University. The use of the

A sub-division of a department or organization

Communications may be listed on any official University web page,

The primary administrator must agree to be responsible for: (i)

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W H O C A N R E Q U E S T T O C R E AT E A N ACCO U N T ?

Trial Exercises (cont.) CO N T E N T D E V E L O P M E N T —

Do Take and Post Your Own Imagery

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Do Encourage Photo Submissions within Your Department/Group

—

Do Show Behind the Scenes/Day-In-Life Content

—

Do Show Off Your Space (classroom, academic building interior/

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P R O F I L E I N F O R M AT I O N A N D S O C I A L S K I N S

exterior, internship sites, courts/fields, etc.) Do Keep Captions Engaging and Concise

—

Do Write in Third Person (unless quoting)

Official accounts must utilize profile images and cover images that are

—

Do Be Engaging and Personable yet Academic in Tone

approved by Marketing and Communications. Account biographies, URLs,

—

Do Tag Other Departments When Applicable

and other details must be approved by Marketing and Communications.

B E S T P R AC T I C E S Make Time for Social Media: You are expected to keep an active,

(Co-sponsoring events, etc). —

Don’t Post Text-Heavy Graphic-Design Posts

—

Don’t Post Flyers

—

Don’t Post Blurry/Pixelated Images

—

Don’t Download Photos From Internet; Do Not Post Photos of

the types of content performing well, identifying trends, and

Celebrities/Public Figures Unless You Took Photo Yourself —

Don’t Rely on Social for Event Promotion/Registration

monitoring your follower growth. CO M M U N I T Y M A N AG E M E N T Call to Action: Make sure you clearly state what you want your

—

Do Follow Other Departments/Groups of Fairfield University

audience to do. Offer them a chance to click for more details or

—

Do Follow Similar Departments/Groups from Peer Institutions

photos, call or email a resource account, etc. Make getting more

—

Do Like and Comment on Posts of Those You Follow

information and taking action as easy as possible — users won’t be

—

Do “Share” Posts of Others When Directly Related to What You Do

willing to dig for what they need.

—

Do Respond to Inquiries in Your Direct Message Threads

—

Do Not Respond to Comments or Inquiries That are Aggressive or Put

Respond Promptly: Has someone responded to your post on a

comment, or answer their additional questions if appropriate. If you receive a negative response, it might not be necessary to engage. If you’re unsure of how to approach a comment, contact the Marketing and Communications team.

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and Communications] —

Don’t Spam or Engage in “Like for a Like, or Follow for a Follow”

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University or Individuals at Risk [Not sure? Reach out to Marketing

university account in a positive way? Great! Feel free to ‘like’ their

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lively account; opening the apps daily, posting weekly, recognizing

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—

Strategy

More specific strategies will differ per social network.

FAC E B O O K

T WIT TE R

For sharing photo and video

For sharing photos, videos,

For sharing photos, videos, GIPHYs to

and links to articles or other resources

quickly disseminate information in a

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I N S TAG R A M

microblogging network

Best for:

—

Brand Awareness

—

Brand Awareness

—

Athletics

—

User-Generated Content

—

Advertising

—

Academia

—

Public Relations

University Specific Content Types:

Post Frequency: 3-5 posts/week

Campus Photos

—

Faculty/Student Collaboration

University Specific Content Types:

—

Event Photos

—

Campus Photos

—

Lab/Classroom Videos

—

Faculty/Student Collaboration

University Specific Content Types:

—

Day in the Life Videos (IG Stories or Reels)

—

Event Photos

—

Campus Photos

—

Lab/Classroom Videos

—

Faculty/Student Accolades

—

Day-in-the-Life Videos

—

News@Fairfield Articles

Do Use the Instagram Location

—

News@Fairfield Articles

—

Articles from the Press

Check-In Feature

—

Articles from the Press

—

Links to Fairfield.edu Landing Page

Do Use 3-5 Hashtags Per Post (one should

—

Links to Fairfield.edu Landing Page

—

Fairfield GIPHYs

Do’s / Don’ts ü ü

Post Frequency: 3-5 posts/week (not including retweets)

always be #FairfieldU)

Don’t Post Links In Caption (best practice

Do’s / Don’ts

is to use a link button in Instagram

Do Use Bitly Links When Sharing Links

Do Use 2-3 Hashtags

Stories when looking to drive traffic off

Do Use Location Check-In Feature on

Do Use Appropriate GIPHYs (Fairfield

Instagram, or put link in bio for up to 48 hours) Don’t Post Flyers in IG Feed

Campus Photos

× ×

specific are available)

Don’t Use Hashtags

Do Use Poll Feature (sparingly)

Don’t Post Flyers

Do Retweet Other University Accounts

Do Retweet Publications Relevant to your Industry

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Do’s

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—

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Best for:

Strategy

More specific strategies will differ per social network.

LI N K E D I N

S N A P C H AT

For sharing short-form video specifically

For professional networking and

For sending photos, videos, and messages

in the genres of dance, jokes, stunts,

career development

that are only available for a short time before

Q&A, and like forms of entertainment

they become inaccessible to their recipients

Best for:

—

B2B Relationships

—

Business Development

University Specific Content Types: ü

Meet with Marketing

Post Frequency: 2-4 posts/week

and Communications

(weekends not recommended)

Do’s ü

Advertising by way of Snapchat Filters

University Specific Content Types: ü

Meet with Marketing and Communications

University Specific Content Types:

Do Consult Marketing and

—

Faculty/Student Accolades

Do’s / Don’ts

Communications

—

News@Fairfield Articles

—

Articles from the Press

—

Links to Fairfield.edu Landing Page

—

Pertinent Industry News

approved TikTok account for the University.

Do Tag Individuals Mentioned In Posts/ Articles

All requests for TikTok content or and Communications

Communications

Don’t Submit University Snap Filter Without Approval from Marketing and Communications

Do’s / Don’ts ü

accounts must go through Marketing

Do Consult Marketing and

Do Use 3-5 Industry-Relevant Hashtags

Do Encourage Department Members

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@FairfieldU is currently the only

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Best for: Brand Awareness

IDENTIT Y

TI K TO K

Internally to Like, Comment, and Share Page’s LinkedIn Content

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Don’t Use Casual Tone or Jargon

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A P P R OV E D H A S H TAG S

CO N T E S T S

instagram.com/fairfieldu/

University Standard

Do you have a really cool idea for a giveaway? Looking to generate

facebook.com/FairfieldU

#FairfieldU

buzz about your club or organization? Hoping to rally up Stag Spirit

twitter.com/fairfieldu

#StagCountry #JesuitEducated

among a devoted group of alumni? These are all opportunities that

tiktok.com/@fairfieldu linkedin.com/edu/school?id=18022

Academic #FairfieldDolan #FairfieldNursing #FairfieldEngineering #FairfieldCAS

come up over the course of each academic year. Contact Marketing and Communications to see if you qualify for social media contest approval. We try to run these sparingly. If approved, the SMM will help you construct a well-rounded campaign. ONGOING SUPPORT

#FairfieldSEHD

The world of social media is everchanging — that’s what keeps it

#FairfieldOnline

so exciting! As a manager of a University social media page, you

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youtube.com/fairfielduniversity

IDENTIT Y

MAIN UNIVERSIT Y CHANNELS

have access to year-long support. Whether your goals are to increase engagement on social or recruit more followers, Marketing and

#StagsUp

Communications is here to support and provide consult to help you

#Stags21, #Stags22, #Stags23,

reach your goals. Contact the Senior Social Media Manager to set

#Stags24, #Stags25, (etc. for all

up monthly, quarterly, or bi-annual strategy sessions based on your

class years) Athletics #WeAreStags #StagsCompete #StagsLead #StagsCare

needs. CO P Y R I G H T A N D FA I R U S E

Users of social media should be conscientious about the content they post and share in these mediums to avoid infringing upon a copyright owner’s intellectual property rights. Copyrighted works are any

#StagsGrow

original work fixed in a tangible medium of expression. This includes

#BuiltForLife

books, articles, blog posts, photographs, videos, drawings, sculptures,

Graduation/Alumni

form. Statistics themselves are not protected by copyright, but the

#OnceAStagAlwaysAStag

decisions relating to arrangement, selection, and display represented

#StagGrad

in a graph, a chart, or other presentation of data likely are protected

#StagMates

by copyright. Therefore, copying a graph could violate copyright law. Also, please note that copyrighted works are not “free” or in the

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and music either in sheet music or in digital or otherwise recorded

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Student Life

More information about what constitutes fair use may be obtained on the United States Copyright Office website

“public domain” when posted on the internet. These works retain

creator (or subsequent copyright owner) to use his/her works.

their copyright protection.

Specifically, Section 107 of the U.S. Copyright Act provides the

IDENTIT Y

located at: www.copyright.gov/help/faq/faq-fairuse.html

following circumstances where permission is not required: Pursuant to the Title 17 of the United States Code (the “U.S. Copyright Act”), a copyright owner has the exclusive right to:

For purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or

do and authorize the reproduction of copyrighted work;

research. In determining whether the use made of a work in any

reproduce copyrighted work in copies or phonorecords; and prepare

particular case is fair use, the factors to be considered shall include:

derivative works based upon the copyrighted work. Further, a copyright owner has the exclusive right;

the purpose and character of the use, including whether such use is of

to distribute copies of the copyrighted work;

a commercial nature or is for non-profit educational purposes;

to perform and authorize the performance of the copyrighted work

the nature of the copyrighted work;

publicly with respect to literary, musical, dramatic, and choreographic

the amount and substantiality of the portion used in relation to the

works, pantomimes, and motion pictures and other audiovisual works; 5.

to display the copyrighted work publicly with respect to literary,

copyrighted work as a whole; and 4.

the effect of the use upon the potential market for or value of the copyrighted work.

pictorial, graphic, or sculptural works, including the individual images 6.

of a motion picture or other audiovisual work; and

It is difficult to define “fair use” and exactly where it applies.

to perform the copyrighted work publicly by means of a digital audio

The four factors listed above reflect the Federal Court’s efforts

transmission with respect to sound recordings. See Title 17 U.S.C. § 106.

to develop a set of criteria to determine (on a case-by-case basis) whether the Fair Use Doctrine applies, i.e. — whether the

W H O OW N S CO P Y R I G H T S ?

particular use falls within the paradigm of fair use or constitutes

Common examples include authors, publishers, photographers,

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musical, dramatic, and choreographic works, pantomimes, and

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composers, musicians, choreographers, videographers, painters, sculptors, programmers, and actors.

In light of the ambiguity surrounding fair use and the substantial legal

written permission from the copyright owner to use copyrighted

The “Fair Use Doctrine” is an exception to Title 17’s rule (described

material when there is any question as to whether their use would

above) that a creator has exclusive rights (and ownership) of his/her

constitute “fair use.” Even when a use of a copyrighted work is

works. In short, this exception creates certain limited circumstances

protected by fair use, provide attribution for work that is not yours.

where a Social Media user does not need the permission of the

O B TA I N I N G P E R M I S S I O N T O U S E CO P Y R I G H T M AT E R I A L S

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penalties for violating a copyright, Social Media users must obtain W H AT CO N S T I T U T E S “ FA I R U S E ” ?

IDENTIT Y

In order to legally use copyrighted work, you must obtain detailed written permission from the copyright owner as to the scope, duration, and location of the use. You must also obtain written consent for how to credit the copyright owner (i.e. the specific language to be included on your social media posting).

is because copyrights may be owned by someone other than the original creator, and there may be more than one copyright owner of the underlying copyrighted work. Places to begin looking for the identity of the copyright

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This process starts with identifying who the copyright owner

owner(s) include the Copyright Notice on the copyrighted work or the Registration of Claim of Copyright with the United States Copyright Office. Because the law does not require Registration with the United States Copyright Office, you may have to search further. Collective Licensing Agencies (e.g. Copyright Clearance Center for print, SESAC for music, and Motion Picture Licensing Corporation for movie and audio-visual) are additional sources. However, this is not an

D I G I TA L M E D I A

that copyrighted work either contain a Copyright Notice or

exhaustive list, and identifying the copyright owner may prove challenging and can require significant research. I M P L I C AT I O N S O F P O S T I N G CO N T E N T O N S O C I A L M E D I A

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IDENTIT Y

When you post content to social media sites such as Facebook, Twitter, LinkedIn, YouTube, or Instagram, under the terms of their respective service agreements, you are automatically granting them a license — commonly known as an intellectual property (or IP) license — to use this content. Although the specific language of these agreements varies from platform to platform, sites permission to share your content all over the world without having to gain further approval from you, and without having to pay you any royalties. Some platforms also reserve the right to change, commercialize, or publicly perform or display your posted materials without express permission or compensation.

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the IP license is similar in that you typically are granting the

Also, worth noting are the provisions that govern the license period. Some service agreements expressly state that you are your IP license ends when you delete your content or terminate your social media account, unless the content has been shared with others who have not deleted it. In both instances the net result is the same: the social media platform owns a license to use your posted content, for whatever purpose, in perpetuity.

D I G I TA L M E D I A

granting them a perpetual IP license, while others indicate that

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S E C TI O N 3

Digital Media 63

FA I R F I E L D . E D U/ M A R K E T I N G

Websites & Digital Content Sharing Accounts Any websites and accounts that do not meet the above criteria will

and maintains all official University websites and digital

be deemed unofficial. Unofficial sites and accounts shall not claim

content sharing accounts.

to represent official views or opinions of the University and to the

IDENTIT Y

Fairfield University Marketing and Communication manages

extent they articulate a relationship to the University, they must carry a disclaimer stating such. Unofficial websites and accounts

account created with the intent of representing the institution

must not use the University name or logos without prior approval

or its departments and programs must be approved by

from Marketing and Communications.

Marketing and Communications prior to creation. Unofficial website owners or content creators shall be responsible Common examples of website and digital content sharing

for adhering to all University policies applicable to them by virtue

platforms include: Wordpress, Tumblr, YouTube, Vimeo,

of their status with the University.

Twitch, Spotify, and Flickr.

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Any publicly available website or digital content sharing

Marketing and Communications reserves the right to remove or disable any University website or digital content sharing account in

official websites and accounts must adhere to the following:

violation of University policies or applicable laws.

All website content must comply with laws governing copyright,

For more information on digital media and

trademark, and intellectual property. This includes but is not

processes, please visit: fairfield.edu/marketing

limited to text, photography, video, audio, music, graphics, and data. University approved photography, video, and graphics are available for use on approved projects by Marketing

D I G I TA L M E D I A

In addition to the proper use of branded elements and logos,

and Communications. 2.

University sites and accounts must comply with the latest WCAG accessibility guidelines.

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or promote commercial or political interests unrelated to the University.

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Email IDENTIT Y

B U L K E M A I L A P P R OVA L P O L I C I E S AND PROCEDURES

Only University-approved Customer Relationship Management (CRM), Email Marketing Platforms, and vendors Marketing with whom the University has entered a legally approved contract) may be employed. As such, neither individuals nor departments may use unapproved systems (see

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(i.e. those approved by Legal and

prior sentence as what is required from “approval”). To ensure compliance with the CAN-SPAM Act, recipients or more) must be approved by Marketing and Communications and sent using authorized distribution tools. Please contact your Marketing and

D I G I TA L M E D I A

bulk distribution of emails (i.e. 50

Communications Integrated Marketing Manager for questions.

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FA I R F I E L D . E D U/ M A R K E T I N G

Photography IDENTIT Y

The Marketing and Communications Division prioritizes photography services in alignment with the strategic priorities of the University. We place the highest focus on providing images that support and enhance enrollment and recruitment, while providing media visibility and effective marketing for our premier University events.

supply a list of University-approved and vetted photographers, who can be contacted and booked directly. To request photography for your event, please complete the form

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For other photography needs, Marketing and Communications will

on the Marketing and Communications webpage and you will be contacted with further guidance.

retrieval will depend on the scope of the event and the lead time provided.

D I G I TA L M E D I A

Timing for booking and image

For image and photography process, please visit: FA I R F I E L D . E D U/ M A R K E T I N G E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Photography & Image Style IDENTIT Y

CO M P L I A N T

Imagery and photography should display a premium look and feel — using strong visuals and composition.

Subjects in lifestyle or environment shots should feel natural, not staged.

For image and photography information, please visit: SOCIAL MEDIA

FA I R F I E L D . E D U/ M A R K E T I N G N O N - CO M P L I A N T Images using graphics should be abstract. Avoid the use of dual symbolism, double exposures, and amateur rendering. Strong composition, with accurate branding on and background demonstrate immersive depth.

FA I R F I E L D . E D U/ M A R K E T I N G

Different perspectives offer a unique view and

professionalism show the Fairfield experience.

add a creative look to the material.

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Positive interactions that evoke confidence and

D I G I TA L M E D I A

apparel, and blurred objects in the foreground

FA I R F I E L D . E D U/ M A R K E T I N G

S E C TI O N 4

Editorial 69

FA I R F I E L D . E D U/ M A R K E T I N G

Composition Guidelines Prezi, are powerful tools for creating compelling and interactive messaging through the use of language, graphics, and multimedia. However, it is important to remember that overuse

For PowerPoint templates,

IDENTIT Y

PowerPoint and other presentation applications, like Canva and

and similar resources, visit: fairfield.edu/marketing

of the graphic applications could blur or crowd your message. SOCIAL MEDIA

Clean, well-prepared documents and consistent identification are as much a part of brand identity as proper use of the logo and other branding elements. The following are guidelines for creating branded, professional documents for marketing and communications purposes. P OW E R P O I N T A N D G E N E R A L D O C U M E N T P R E PA R AT I O N

The following are guidelines for creating branded, professional D I G I TA L M E D I A

documents. Keep it simple. —

Always start with a title slide with a header in large type size. Depending on the audience, name and date are recommended.

—

Stick with one message per slide. More than one message can be distracting for your audience.

—

Limit the amount of text. Slide titles should be short, and content should be bulleted on one-line with no more than six lines of text on any one slide.

—

Graphic elements should add context and support your message. E DITORIAL

Good graphics can significantly add to learning; bad graphics can confuse and distract your audience. —

Maintain a consistent design with regard to colors, font styles, and graphics.

—

Map out your “story.” What is the final result you strive for? Build backwards from there.

FA I R F I E L D . E D U/ M A R K E T I N G

T Y P E FAC E

The University font is Gotham in 10 point font size. Calibri in 12 correspondence. New Baskerville is the recommended font for formal correspondence on University letterhead.

IDENTIT Y

point font size is the recommended font for University email

D O C U M E N T S TA N DA R D S Always: Type full, complete sentences with text in upper and lower case.

—

Use title case for headlines. (ex. Special Events and Performances)

—

Enter all copy flush left.

—

Type only one space after a period.

—

Use single spacing except for press releases or other specific formats.

—

Use only hard return (enter key) at the end of a paragraph or headline, not at the end of each line within a paragraph.

—

Do not indent paragraphs.

—

Avoid end-of-line hyphens. Re-wrap accordingly.

—

Avoid widows (one word alone on a line at the end of a sentence).

Different kinds of documents require different formatting and tone. However, basic style and rules of strong writing are universal. Writing Style: —

Avoid overly sophisticated language.

—

Capture and hold attention with subject matter that’s relevant.

—

Keep communications simple and clear. Avoid overly long sentences.

—

Get to the point. Focus on University positioning, features, benefits,

FA I R F I E L D . E D U/ M A R K E T I N G

Use humor (when appropriate).

—

Include a call to action.

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Use active voice.

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Know your audience.

—

Place yourself on the receiving end.

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and impact. —

D I G I TA L M E D I A

WRITING

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—

Composition Guidelines (cont.) G R A M M A R , P U N C T UAT I O N , A N D S P E L L I N G

Because we are a University, the general tone should be inviting,

Fairfield University is an educational institution. It is especially

positive, active, and conversational. More serious communications

important that we practice perfect English, spelling, grammar,

should be geared to the specific audience.

and punctuation.

—

Avoid the tendency to include all descriptions, details, rules,

—

All brand impressions should be positive ones.

—

Find the right balance between content and promotion.

—

Keep copy short, sweet, and to the point.

outside sources.

as: ...the modern, Jesuit Catholic University. —

Refer to Fairfield as a premier educational institution founded by the

—

When using our web address in a sentence, use www.fairfield.edu.

—

When using our web address alone, use fairfield.edu (drop www.).

—

Refer to their sources (website, business card, letterhead), not ours.

—

When in doubt, check directly with the source.

—

Exercise caution with company types (Inc., LLC, LLP, etc.).

CO M P O S I T I O N T I T L E S Italicize book titles, movie titles, opera titles, play titles, long musical

O T H E R P U N C T UAT I O N —

Oxford Comma — in a series of three or more, use a comma before “and.” The soccer, lacrosse, and basketball teams made it to the finals.

—

Ampersand (&) — It should only be used if absolutely necessary for spacing issues. Otherwise spell out “and.”

—

Do not capitalize seasons — winter, spring, summer, and fall.

—

Use non-profit instead of not-for-profit when referring to Fairfield University.

compositions, television program titles, and names of newspapers and journals. Put names of songs, poems, and television program episodes

—

Contain your excitement — do not overuse exclamation points!!!

in quotes.

—

Hyphen (-) — When used in a title case headline, uppercase both

—

Avoid hyphenating at the end of a line by moving the full word to the next line.

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hyphenated words.

The Bible is an exception to this rule: its title, sections, and books are capitalized but not italicized or put in quotes.

D I G I TA L M E D I A

Proof all company names, contacts, and titles for accuracy.

—

Use this punctuation and capitalization when referring to Fairfield

Double-check all facts, figures, and any information that comes from

—

Jesuits and committed to fostering a strong sense of community.

P R O O F I N G A N D FAC T C H E C K I N G —

R E F E R E N C I N G FA I R F I E L D U N I V E R S I T Y

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and disclaimers.

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TO N E

IDENTIT Y

CO N TAC T I N F O R M AT I O N

Phone

For consistency, all phone numbers in print materials should read: 203-254-4000 or 203-254-4000, ext. 0000 —

Note that the extension is abbreviated with punctuation and not capitalized.

—

In some email usage (like email signatures, below), 203-254-4000 is

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—

acceptable; but phone number styles noted above are preferred for invitations and website applications.

For consistency, all email signatures should read:

D I G I TA L M E D I A

Email Signature

First Last Name Title, Department 203-254-4000, ext. 0000

FA I R F I E L D . E D U/ M A R K E T I N G

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name@fairfield.edu

Editorial Guidelines

For issues NOT covered in this guide, please refer to Merriam-Webster Dictionary (spelling, hyphenation, capitalization) or Chicago Manual of Style (style and usage).

(Dictionary Style: In alphabetical order)

acronyms — On first reference, spell out the full name. Follow it

Abbreviations: Do NOT use periods after the degree designation

with the acronym in parentheses if it is used at least one other

—

AA for associate of arts degree or associate’s degree

time. Use the acronym as the second reference.

—

BS for bachelor of science degree or bachelor’s degree

—

BA for bachelor of arts degree or bachelor’s degree

—

MA for master of arts degree or master’s

Professions (SEHD) last semester. She is now taking her first

—

PhD for doctorate or doctoral degree, EdD, DBA, MBA, RN, BSN,

SEHD course.

—

She enrolled in the Graduate School of Education and Allied

address — The proper return address for Fairfield University is:

NOTE: Continue to use periods for S.J. This is not an academic designation.

1073 North Benson Road, Fairfield, CT 06824-5195

Capitalization: Lowercase degrees in body of text. —

Joan received a bachelor of science degree in psychology.

—

Juan earned a bachelor’s degree in engineering.

—

master of social work degree OR master’s degree in social work

—

bachelor of sociology degree OR bachelor’s degree in sociology

adjective in front of the noun they modify, connect them with a hyphen. No space on either side. —

Do not use the hyphen to connect -ly adverbs. —

academic departments — Capitalize. —

Dr. Marcello is a well-respected member of the faculty.

The slowly moving elevator tested Monica’s patience, as she was already late for a meeting.

D I G I TA L M E D I A

Apostrophe (or not):

adjectives — When two or more words function together as an

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MSN, DNP, etc. NOTE: You can have a doctorate or a doctoral degree, but not a doctorate degree.

Example: Rev. Charles Allen, S.J.

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academic degrees

Accounting Department or Department of Accounting

admission academic programs — Treat subject programs like majors — do

Office of Undergraduate Admission (NOT Admissions)

not capitalize unless it is a proper noun or the formal name of a

Office of Graduate and Continuing Studies Admission

of Fairfield’s highly rated nursing program.”

advisor — Not adviser afterward (no “s”)

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program, e.g., “The Psychiatric Nurse Practitioner Program is part

alumni Do not use the terms “alum” or “alums.”

board member — Lowercase.

alumnus — One male graduate alumna — One female graduate

book titles — Italicize, and capitalize first letter of each word

alumni — Several male graduates or a group of graduates, including men

(except “a,” “and,” “the,” and conjunctions or prepositions of three

and women

letters or fewer).

— —

alumnae – Several female graduates

buildings — See Appendix A for proper names and spelling of ampersand — In text, do not use the ampersand symbol (&) as a

IDENTIT Y

— —

buildings on campus.

substitute for and. Ampersands are allowed in titles: College of Arts & Sciences.

bullet points — In a list, use bullets to highlight specific points (no need for period after each point, as the unit is not a sentence). Be

where space is at a premium or it functions as a design element.

apostrophes Used to show possession or, in numerals, to show an omission. —

Mary picked up Don’s tickets by mistake.

—

John was a member of the Class of ’67.

NOTE: There is often confusion about the use of apostrophe when a word is plural.

Use Arrupe Volunteers when referring to participants in the program. athletics — See Appendix C for list of varsity, club, and intramural sports. The Athletics Program encompasses all sports. “Sports” refers to the individual teams in the athletics program. (See student-athlete.) Athletics Department or Department of Athletics Not Athletic Department.

Fairfield University’s Board. —

Mr. Gregman joined Fairfield University’s Board of Trustees.

—

The Red Cross board meeting will take place at noon tomorrow.

NOTE: Other boards (of trustees or directors): only caps if it is formal title – the Stamford Hospital Board of Trustees vs. general discussion of IBM’s board of directors.

FA I R F I E L D . E D U/ M A R K E T I N G

The study abroad program features: • On-site coordinators • Travel opportunities • Supervised internships • Fairfield University credit

In a sentence, use bullets to break the monotony of a paragraph or to highlight specific points. In this case, use punctuation (comma or semi-colon depending on need) after each bullet. Bullet points: • emphasize key facts, • provide visual relief, and • increase reader interest.

campus — Lowercase unless it begins a sentence. campuswide — One word. catalog — Not catalogue.

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Board of Trustees — Always capitalize “Board” when referring to

or a noun).

D I G I TA L M E D I A

Arrupe Volunteer Program — Capitalize Arrupe Volunteer Program.

sure to begin each bullet with the same word type (such as a verb

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NOTE: Designers have leeway to use the ampersand on posters, invitations, or in ads

capitalization

class years (see Appendix B for details) Remove comma between name and first class year. Use a space between name and apostrophe for UGs only.

—

Joe Smith ’13

—

Ellen Smith MSN’15

—

Chase Longhorn MFA’09

Mark is taking “Issues in Judaism” this semester.

Majors and minors — Lowercase majors, minors, subjects, and

disciplines unless they are proper nouns or adjectives. —

Tyquan, a sociology major, also enjoys history and English literature.

Exception: Use comma before a parent designation:

—

Judaic studies, American studies, etc.

—

John O’Malley, P’11,’09

Capitalize the formal name of a graduating class in all cases:

—

Titles – See title entries Associations and conferences — Capitalize the full names of

Class of 1950

city, state — Capitalize “city” only when part of the city’s name. —

St. Peter’s College is located in Jersey City.

—

The city of Baltimore has a wonderful harbor.

associations, societies, meetings, and conferences. Lowercase the preceding in the running text.

In text, a comma should follow the city, country, or state.

—

Society of Teachers of English as a Second Language

—

She attended the 33rd Conference on Social Justice in Asia.

While attending the conference in Houston, Texas, Dr. Horton met several colleagues with whom he hopes to collaborate.

code of conduct — Lowercase.

use numerals for 10th and higher, unless the century is part of someone’s title.

collective nouns and possessive pronouns

—

19th-century literature (used as an adjective)

When a group is acting as a unit, it is considered a singular noun

—

Literature of the 19th century (used as a noun)

and therefore needs a singular verb or possessive pronoun.

—

Exception – When related to art history, centuries may be spelled out

—

The team worked its hardest and won the game.

(a fourteenth-century work).

—

The basketball team won its ninth game of the season.

—

The faculty is voting on changes to the handbook.

D I G I TA L M E D I A

century — Spell out centuries one through nine (first through ninth);

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Academic departments — Capitalize. Biology Department, English Department

IDENTIT Y

Course names — Capitalize course names because they are, in

essence, titles. In a body of text, also use quotations.

CEO — Spell out chief executive officer on first reference; use CEO When using a plural noun to represent the group, a plural possessive pronoun or verb is needed.

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—

The players worked their hardest and won the game.

—

Faculty members are voting on changes to the handbook.

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for subsequent references. Same rule applies to CFO, COO, CTO, etc.

conferences – Capitalize conference titles (except articles and

within commas.

words of three letters or less).

—

Place conference presentations within quotation marks (same

The Rev. Michael Cavanaugh, S.J., went on a mission trip to El Salvador.

Oxford Comma: in a series of three or more, use a comma

capitalization as above).

before “and.” —

The soccer, lacrosse, and basketball teams made it to the finals.

course names – Capitalize in lists. In text, capitalize and place inside quotation marks.

IDENTIT Y

commas — When referring to a Jesuit, set the S.J. following his name

commencement — Do not use graduation. Capitalize when referring dashes

to Fairfield, and it’s used as a noun.

(–) an en dash, approximately the width of a capital N, is used to committee — When the entire, official (formal) name of a committee

(—) an em dash, approximately the width of a capital M, has one

you may use Committee. Otherwise, use lowercase.

space on either side and is used in place of a colon or

—

parentheses, or to indicate an abrupt change of thought.

John Jones served on the Trustees Advisory Committee for six years. He finds the work of the Committee fulfilling.

—

The curriculum committee met last week to vote on the

day(s) of week

proposed course.

When standing alone in text, spell out. —

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is used, capitalize the first letter of each word. On second reference,

denote duration and has one space on each side.

We will meet on Tuesday to decide.

company/institution names —

—

When day and date appear together, you may abbreviate the day

departments and divisions.

(or opt not to) but be sure to use a comma after each element

Abbreviate company, companies, corporation, and limited when these

(including the year).

words appear at the end of a firm’s name.

—

We will meet on Wednesday, April 14, in Canisius 100

Omit Inc., P.C., LLC, and similar designations at the end of company/

—

We will meet on Wed., April 14, in Canisius 100

institution names, EXCEPT in donor lists.

—

We will meet on Nov. 3, 2020, to interview the next candidate

computer terminology Use the spelling and capitalization for these

D I G I TA L M E D I A

—

Capitalize the full names of institutions and companies, and their

Abbreviate in calendar listings (exception: formal invitations)

common computer and internet terms: Dean’s List access byte cyberspace

decades — Do not use apostrophes when all four digits are used.

high-tech

homepage

hyperlink

Do not use apostrophe in front of s.

internet

intranet

—

The 1950s

log out (verb)

my.Fairfield

online

shareware

—

The ’50s

Twitter, tweet

URL

voicemail

web

—

Wrong — the 1950’s, the ‘50’s

web page

website

webmaster

workstation

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

cybersecurity

disk DOS dot- com download

events — Capitalize the titles or names of lectures, dinners, and

academic and administrative departments and divisions. Capitalize

annual events, such as Orientation, Reunion, Homecoming, Alumni

first word of titles and programs that end in “studies.”

& Family Weekend, Jacoby-Lunin Humanitarian Lecture, etc.

—

Department of Biology or Biology Department

—

Office of Financial Aid

faculty — Use with singular verb (see collective nouns entry).

—

Advancement Division

—

The faculty is voting on amendments to its handbook.

—

Asian studies

—

Faculty members are pleased with the rank and tenure decisions.

—

Women’s studies program

IDENTIT Y

departments/divisions — Capitalize full titles of the University’s

faculty titles — Include the name of the faculty member’s School directions

after his or her academic title.

regions — Lowercase when they indicate compass direction;

—

She drove north on I-95.

—

The storm brought floodwaters to the East Coast.

states and cities — Lowercase sections of a state or city. Capitalize

widely known sections of a city or if part of a proper noun. —

northern Michigan

—

the Lower East Side of New York

Arts and Sciences —

Dr. Ameila Morchinski, professor of computer engineering in the School of Engineering

FAQs (Frequently asked questions) no apostrophe.

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capitalize when they refer to a region.

Dr. Michael Smith, assistant professor of economics in the College of

Fairfield University — Abbreviation: Do not use F.U. or FU — Ever. Mailing address: 1073 North Benson Road, Fairfield, CT 06824-5195 Web address: fairfield.edu

numbers after.

Schools (formal name and second reference):

—

He paid the $15 fine.

College of Arts and Sciences — CAS, or the College on second reference

ellipsis ( … ) — Treat an ellipsis like a three-letter word, placing a

—

space before and after the three periods. Use to indicate a deletion of one or more words, particularly in a quote. email — No hyphen; capitalize the e only when it begins a sentence.

Charles F. Dolan School of Business — Dolan School of Business, or Dolan School, Fairfield Dolan on second reference

—

School of Education and Human Development — SEHD

—

School of Engineering — SOE or Engineering School

—

Marion Peckham Egan School of Nursing and Health Studies — Egan

D I G I TA L M E D I A

dollar amounts — For even amounts, eliminate the decimal and

School or Fairfield Egan on second reference.

Endowed chairs and professorships – Capitalize in all uses.

—

Dr. Edward Deak, Roger M. Lynch Professor of Economics, spoke at a

foreign words — Generally italicize, with the exception of

recent conference on employment issues.

commonly known or frequently used words such as alma mater,

Dr. Edward Deak holds the Roger M. Lynch Chair in Economics.

alumni, or names of honor societies.

Note: the person who holds the chair is “professor” not “the chair.” Note: non-endowed chairs are not capitalized

FA I R F I E L D . E D U/ M A R K E T I N G

fundraiser, fundraising

E DITORIAL

—

first-year/freshman/freshmen — Use the preferred term,

intersession — Timeframe between semesters when some courses

first-year student, whenever possible. Use the singular freshman

are offered.

— —

The meeting for first-year students will take place at 6:30 p.m. in the

its/it’s — Do not confuse the pronoun its with the contraction it’s,

John A. Barone Campus Center.

which means it is.

The incoming freshman class has an average SAT score of 1300.

—

It’s time for Susan to catch her train.

—

The company failed to report its falling earnings to stockholders.

IDENTIT Y

as an adjective.

flyer italics — See titles: written works entry for usage. grade levels K-12

junior/senior — Do not use a comma between a person’s name

—

First grade

and the designation junior, senior, III, etc.

grades — Capitalize in text; form plurals by adding ’s. —

She received a B in mathematics.

—

He received three A’s on his exams.

—

John Dean Jr. went to his father’s alma mater.

—

Mr. and Mrs. Michael Scarpetta III

—

John Jones Jr. ’57

magazine/journal titles — Italicize, and capitalize first letter of healthcare — One word.

each word (except “a,” “and,” “the”)

Honorable, the

mailroom — One word.

precede it with “the.” (lowercase the, uppercase Honorable)

majors/minors — Only capitalize majors that are proper nouns. —

Alta Kosydar earned a double major in nursing and Spanish.

hyphens — When two or more words function together as an adjective, connect them with a hyphen if they appear before the

Mass — Always capitalize.

subject they’re modifying.

—

Priests preside over or celebrate Mass. They do not “say” Mass.

—

There is no “a” in front of Mass.

—

See Appendix F for religious terminology

Dr. Marcello is a well-respected member of the faculty.

D I G I TA L M E D I A

When used before a person’s name, abbreviate to Hon. and

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—

Do not use the hyphen to connect -ly adverbs. —

The slowly moving elevator tested Monica’s patience, as she was already late for a meeting.

—

i.e. translates to “that is”

—

e.g. translates to “for example”

internet

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E DITORIAL

i.e. vs. e.g.

month — In text, if it stands alone, spell it out.

percent

—

John went to Nebraska in January for a conference.

In running text, always spell out percent and use with numerals,

When month is part of a date, abbreviate it (except March, April,

—

In tabular materials, charts, graphs, and similar uses, use the percent

May, June, July).

symbol (%), with no space between the number and the symbol,

—

Dr. Jones left on Jan. 4, 2014, for a conference in Mexico.

e.g., 90%.

—

Dr. Jones left on July 3 for the conference in Hawaii.

IDENTIT Y

e.g., 90 percent.

plural — Use the letter “s” to indicate more than one subject; If month and year are together, spell month out. Do not use a

use apostrophe when indicating that the subject is used as an

comma between month and year.

adjective/possessive.

—

John’s conference took place in January 2003.

The Burkes boarded the plane in Boston. (two or more

—

The Burkes’ flight was delayed in Chicago. (Burkes is now possessive,

articles and conjunctions of three letters or less), and italicize.

and the flight belongs to both of them, so the apostrophe follows

Include the word “The” if it is part of the masthead title.

the “s”) —

Mary Burke boarded the plane in Boston. (one person)

noon / midnight — Do not precede with 12.

—

Mary Burke’s flight was delayed in Chicago. (possessive: her flight)

numbers

NOTE: When pluralizing a name that ends in “s” (e.g. Lucas), adding ’s is the

In text, spell out one through nine, except when referring to age,

preferred style (Lucas’s); however, Lucas’ is not incorrect.

prerequisite (and co-requisite) In text, use numerals for numbers 10 and beyond: 10, 21, 435, 1,435

president — Lowercase unless it immediately precedes the name of the person who holds the position. Note: Exception when

offices — Capitalize initial reference.

referring to Fairfield’s President, which is always capitalized.

D I G I TA L M E D I A

clothing size, percentages, or currency.

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persons boarded)

newspaper titles — Capitalize first letter of each word (except

Office of Public Safety —

Penelope P. Brainiak ’89 has just been named president of Alcorn Energy.

online — One word. —

Beginning at 1:00 p.m., President Nemec will address the community.

The President’s Circle — Always capitalize “The.” over/under — When referring to something that can be counted, use more than rather than over. The word over generally refers to spatial relationships.

—

More than 1,600 people attended the concert.

—

Over the past three years, John traveled to Greece five times.

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E DITORIAL

on-site — Hyphenated.

quotation marks — Also see titles: written works entry for usage.

R.s.v.p./ R.S.V.P. — Choose one, and use periods.

In a quote, keep all periods, commas, and question marks within salutations — In business correspondence, use colon, even when

—

As George Washington once said, “I love crossing rivers.”

addressing person by his/her first name; reserve comma for

—

“I get a kick out of playing soccer,” admitted Pelé.

personal correspondence.

When a quote is divided by an attribution, format as follows: — —

—

Dear Mr. Smith:

—

Dear Joe:

IDENTIT Y

the quotation marks.

“I love going to soccer games,” said Mary Jones, “especially when it rains.”

seasons — Lowercase if they refer to the time of year or a

“I promise to keep my speech short,” said President Lincoln.

particular semester.

“I’ll just write it on the back of this envelope.”

—

She registered for one course in the fall semester, and will take two in

semesters — fall, spring, intersession (Do not capitalize.)

religious titles — See titles

schools of Fairfield University — See Fairfield University entry.

resident assistant — R.A. or resident assistant, lower case.

School vs. school — Capitalize School when it refers to a specific

Note: not resident advisor

Fairfield school. Do not capitalize when it refers to another school.

résumé — Includes accents on both ‘e’ letters.

S.J. — Society of Jesus (Jesuits) In text, use commas before and after in a Jesuit’s name. Given its

reverend — Abbreviate before an individual’s name. Capitalize

meaning (“of the Society of Jesus”), S.J. modifies the name that

“the” only if it is at the beginning of a sentence.

precedes it.

—

I would now like to honor the Rev. Sean Flynn, who served his

The Rev. Thomas Regan, S.J., was named provincial superior in 2003.

parishioners faithfully and well.

D I G I TA L M E D I A

how he or she defines his or her race and ethnicity.

SOCIAL MEDIA

the spring if she does well.

race and ethnicity — If race is relevant to the story, ask the subject

Sophomore Residential College Program — features three distinct colleges:

—

It was a joy to know the Rev. Sean Flynn, who served his parishioners

—

Service for Justice Residential College

faithfully and well. Fr. Flynn died in 1978 and is buried in Ireland.

—

Ignatian Leadership Residential College

Use ‘the Most Reverend” for first mention of a bishop; “Bishop

—

Creative Life Residential College

—

Surname” after that.

room numbers — Capitalize the word “Room” when combined with a number, separating with a comma. —

The meeting will take place in the Dolan School, Room 127.

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

If person is a Catholic priest, use “Fr.” on second reference.

time

In text and lists, use traditional abbreviations (Conn., Minn.,

If you use a.m. or p.m., you don’t need to add “in the morning” or

Calif., N.Y.).

“in the evening.”

Use postal abbreviations (CT, MN, CA, NY, etc) in mailing

—

Lowercase a.m./p.m. and use periods: (10:30 a.m.)

addresses only. In text, if the state stands alone, spell it out.

—

For times on the hour, simply use the number (9 p.m.)

—

Spell out noon and midnight (and do not precede with 12)

—

In lists, use an en dash to separate the times: (3:30 p.m. - 5 p.m.)

If combined with a city, abbreviate it (but don’t use the postal

—

In text, use the word “to” as a separator: (noon to 5:30 p.m.)

abbreviation).

—

The first a.m. or p.m. may be dropped for space: (1:30 - 4:30 p.m.)

—

She traveled to New York for the event.

She traveled to Birmingham, Ala., to visit her parents.

a comma when in a running sentence. —

In Washington, D.C., the cherry blossoms were in bloom.

space between sentences — Use only one space after a period.

Exception: when time spans a.m. and p.m., use both. —

The workshop runs from 11 a.m. to 3:30 p.m.

theater/theatre — Use theater for all generic references to auditoriums or buildings. Use theatre when referring to the theatrical arts or when it is part of a facility or company’s name. —

The theater held 400 students.

student-athlete — Member of a varsity team.

—

Aloysius P. Kelley, S.J., Theatre

student handbook — Lowercase.

titles: academic

telephone numbers

subsequent references use the title, Dr., and last name only. If a

(203) 254-4000.

Use PhD on first reference for those holding doctoral degrees. On Fairfield faculty member, be sure to include his/her School. —

College of Arts and Sciences. With his colleagues, Dr. Barker is doing

Extensions: Abbreviate the word extension with “ext.,” not “x.”

research in the field of electromagnetics.

Toll-free when used as adjective. Note: At their discretion, designers have the option to use periods in design on posters, invitations, etc. Example: 203.254.4000

Samuel Barker, PhD, is a member of the Physics Department in the

—

D I G I TA L M E D I A

In phone numbers, place area code in parentheses:

SOCIAL MEDIA

Use comma and periods to write: Washington, D.C. and follow with

IDENTIT Y

states — See Appendix E for state abbreviations.

Mary McMorgan, PhD, is a member of the Finance Department in the Charles F. Dolan School of Business. Channel 12 News recently spoke to Dr. McMorgan about the recommendations she has made

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

on bank regulation.

titles: government (cont.)

assistant/associate/acting — Do not abbreviate; capitalize when

Use lowercase for civil and noble titles unless they precede

part of a formal title that precedes the person’s name.

an individual’s name. Capitalize the names of United States

—

Assistant Professor John Smith, PhD, was promoted to associate and

departments, bureaus, etc.

received tenure.

—

U.S. Department of Agriculture, Federal Bureau of Investigation

Dr. John Smith, associate dean, hopes to return to teaching when he completes his commitment.

titles: professional

IDENTIT Y

titles: academic (cont.)

Capitalize and spell out titles that appear before a name; dean — Capitalize when used as a formal title before a name.

lowercase titles that appear after a name.

Lowercase in all other instances.

—

Vice President of Technology Gloria Jones

—

Anthony Salerno, chief executive officer of Bankers Unlimited

Dean Richard Greenwald, PhD, met with first-year students The dean schedules office hours every Thursday.

titles: religious

—

Dr. Zhan Li, dean of the School of Business, attended the lecture.

For members of the Society of Jesus, precede the person’s name with Rev. and follow his last name with S.J. set off by commas.

professor — Treat the word professor as a formal title when it

Use the abbreviation Fr. and the individual’s last name on second

stands alone before a name. When professor is modified by

reference.

another word, lowercase it regardless of placement.

—

Professor Mary Billingsley

—

mathematics professor Jazelle Evans

The Rev. Michael Garrison, S.J., celebrated Mass on Saturday. Fr. Garrison visited his mother later in the day.

artist-i n-r esidence/scholar-i n-r esidence — Capitalize only when

name with Rev., the Reverend, the Most Reverend, Rabbi, Pastor,

used as a formal title; always hyphenate.

Cardinal, Archbishop, Bishop, or Monsignor, as appropriate.

Note: when capitalizing, both first word and “Residence” get caps:

For women’s religious titles (nuns, sisters), use first and last name

titles: government Follow a senator or representative’s name by his/her party affiliation and state/town. U.S. Sen. Richard Blumenthal, D-Conn.

—

U.S. Rep. Rosa DeLauro, D-Conn.

—

State Rep. John Stone, R-Fairfield

—

State Sen. John McKinney, R-Fairfield

Capitalize the names of government bodies and political parties. —

Democratic Party, State Senate

FA I R F I E L D . E D U/ M A R K E T I N G

On second reference, use Sr. or Sister with the last name. —

Michele Larson, RSM, has taught at Fairfield for many years. Sr. Larson now serves on the Faculty Rank and Tenure Committee.

E DITORIAL

—

followed by the initials of the religious order to which they belong.

D I G I TA L M E D I A

For all other clergy, on first reference precede the person’s

Artist-in-Residence.

SOCIAL MEDIA

at orientation. —

titles: written works

year

Capitalize all words of four or more letters in length.

Abbreviated two-digit numeric years are preceded by an apostrophe (’);

Italicize the following (in alpha order):

A span of years in the same century contains no apostrophe: (2002-03). A span of years covering different centuries includes all digits: (1998-2001).

art exhibit titles

musical works

books

newspapers

Avoid these common errors by using:

journals

plays

—

The 1960s (no apostrophe)

magazines

radio programs

—

The ’60s (no apostrophe before ‘s’)

movies

television programs

IDENTIT Y

make sure it’s pointed in the right direction: (Class of ’97).

yearlong — One word. Use “quotation marks” around: essays

Common Pitfalls

articles — journal

speech titles

it’s:

translates to “it is” (“It’s time to go home.”)

articles —magazine

dissertations

its:

this is the singular possessive pronoun

chapter titles

theses

(“The dog chewed its bone.”)

course titles (in running text)

songs

lectures

paintings

Their:

plural possessive; refers to people, not a singular person

papers read at meetings/conferences

poems and short stories

There:

refers to place

They’re:

contraction that means ‘they are’

SOCIAL MEDIA

articles — newspaper

United States — Capitalize and write out when used as a noun. Using pronouns “who” vs. “that”: —

University — Capitalize university when it refers to Fairfield. Do not capitalize when referring to another university. —

John Doe, PhD, represented the University at a scholarly meeting.

—

The meeting was held at Santa Clara, and the university provided the

“Who” is for humans: “The writer who follows these rules will sound literate.”

—

“That” is for objects: “The rules that I am sharing are important.”

D I G I TA L M E D I A

Abbreviate U.S. (with periods) when used as an adjective.

attendees with lunch and a tour.

vice president — Do not hyphenate.

E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Appendix A Arts

Spell out the full name of all campus

—

Residence Halls

Regina A. Quick Center for the Arts

—

• Thomas J. Walsh Gallery

Campion Hall

full name on second reference unless

• Aloysius P. Kelley, S.J., Theatre

Gonzaga Hall

indicated by additional options listed after

• Wien Experimental Theatre

Jogues Hall

(Black Box)

Loyola Hall

Bellarmine Hall Galleries

Regis Hall

Administration and Classroom Buildings

42 Langguth Hall

—

Alumni House (alumni relations)

Athletics and Recreation

—

Rudolph F. Bannow Science Center/

—

Thomas J. Walsh Jr. Athletic Center

Joseph F. MacDonnell, S.J., Atrium

—

Convocation Center

(Bannow Science Center)

—

Leslie C. Quick Jr. Recreation Complex

—

Bellarmine Hall

—

Webster Bank Arena (Bridgeport)

—

Canisius Hall

—

Charles F. Dolan School of Business

Campus Center/Student Life

70 McCormick Rd. —

Apartment Village: 47 Mahan Rd. Meditz Hall

—

The Barnyard Manor

—

John C. Dolan Hall

—

Faber Hall

—

John A. Barone Campus Center

—

Kostka Hall

Conference Center at Fairfield University

—

The Levee

—

Claver Hall

—

David J. Dolan House

—

St. Ignatius Hall (Fairfield Jesuit

—

Thomas F. Dolan Commons (north

Chapel

campus, technology administration)

—

Egan Chapel of St. Ignatius Loyola

—

Donnarumma Hall

—

Pedro Arrupe, S.J., Campus Ministry Center

—

Aloysius P. Kelley, S.J., Administrative

Community) —

Townhouse Complex

Fairfield Prep Library

—

Berchmanns Hall

—

Loyola Hall

—

Xavier Hall

—

Marion Peckham Egan School of Nursing

—

Fr. Brissette Athletic Center

—

Pedro Arrupe Hall

DiMenna-Nyselius Library

and Health Studies (Egan School)

Parking

—

McAuliffe Hall

—

Southwell Hall/ Kathryn P. Koslow Family

FA I R F I E L D . E D U/ M A R K E T I N G

Kelley Parking Garage

E DITORIAL

Center (Kelley Center)

Counseling Center

D I G I TA L M E D I A

(Dolan School) —

SOCIAL MEDIA

—

The Quad:

buildings on first reference. Spell out the

each name.

IDENTIT Y

Buildings and Roads on Campus

Appendix B

Campus Street Names (and those they honor)

Class Year Format

—

Bellarmine Road (St. Robert Bellarmine)

undergraduates

—

Coughlin Road (Rev. James H. Coughlin, S.J.)

—

Fitzgerald Way (University Presidents Joseph D. FitzGerald, 1951-5 8;

Ted Tyn and Mike Garner, both juniors, scored two runs against St. Peter’s.

An alumna’s name (woman) goes inside the

graduate students — Do not use class

parentheses if:

year designation for current graduate

Her husband is not an alumnus

students because most go part-time and

1973-79)

Her husband is an alumnus, but

are not part of a specific class.

Langguth Road

from a different class year (see below for examples).

alumni

—

Leeber Road (Rev. Victor Leeber, S.J.)*

grad alumni

undergraduate degree

—

Loyola Drive (Ignatius of Loyola)

—

No comma between name and class year

—

Lynch Road (Rev. Donald Lynch, S.J.)

(Smith MA’xx)

graduate degree

—

Mahan Road (Rev. George Mahan, S.J.)

—

No space between degree and year (MA’04)

—

McCormick Road

parents

undergraduate and graduate degrees

(Rev. Joseph McCormick, S.J.)

—

— Bart Jackson ’92, MA’98 alumnae who have married and changed

McInnes Road (Rev. William C. McInnes, S.J., president 1964-73)

— —

Use comma between name and the “P” designation (Smith, P’xx)

—

Mooney Road

List their children by class year, beginning with most recent year

(Rev. Christopher Mooney, S.J.)

—

No space between P’xx

Murphy Road (Rev. Henry Murphy,

—

No spaces between multiple class years:

Rev. Thomas Murphy)

P’xx,’xx,’xx

O’Neil Way (Rev. Lawrence O’Neil, S.J.)

—

Porter Road (Dr. Phyllis Porter)

students

—

Stonkas Road (Karen Sontkas ’74)

undergraduates

—

Stuart Way (Mr. Chester Stuart)*

—

John Smith ’04

—

Riel Way (Mr. Arthur Riel)*

—

Mary Jones ’07, Jim Lynch ’06, and John

—

Ross Road (Dr. Donald Ross)

—

Walters Road (Dr. Joan Walters)

* Original faculty member

Smith ’04 placed first.

Use one space between name and year. When students are members of the same class, you may use class name.

FA I R F I E L D . E D U/ M A R K E T I N G

last name —

Rebecca (Anderson) O’Neill ’98

—

Ann (Barkley) Bacon MA’83

hyphenated names —

Lisa McMasters-Gray ’63

—

Jack Rydell-Davis ’75, MS’89

alumnus and non-a lumna wife —

Garrett ’93 and Bridget Dean

—

Bridget and Garrett Dean ’93

alumna and non-a lumnus husband —

John and Sarah (Barker ’79) Bailey

—

Sarah (Barker ’79) and John Bailey

E DITORIAL

—

Bethany Silberg MA’03

D I G I TA L M E D I A

—

Martin Greenberg ’75

SOCIAL MEDIA

(1958-6 4; Rev. Thomas R. Fitzgerald,

(Rev. Laurence Langguth, S.J.)

Sophomores Mary Jones, John Smith, and Jim Lynch became lectors.

—

and class year —

Rev. James E. Fitzgerald

—

Use space but no comma between name

—

IDENTIT Y

APPENDIX A (C O N T.)

APPENDIX B (C O N T.)

Appendix C Varsity Sports

Intramurals

—

Tucker and Grace (Ribideau) Jackson ’89

—

baseball (men’s)

—

basketball (3x3 and 5x5)

(same class year)

—

basketball (men’s and women’s)

—

basketball tournament

Grace (Ribideau) and Tucker Jackson ’89

—

cross country (men’s and women’s)

—

dodgeball

—

golf (men’s and women’s)

—

flag football

—

field hockey (women’s)

—

golf

—

lacrosse (men’s and women’s)

—

lacrosse (women’s)

—

rowing (men’s and women’s)

—

soccer (indoor and outdoor)

—

soccer (men’s and women’s)

—

softball

—

softball (women’s)

—

tennis

—

swimming/diving (men’s and women’s)

—

volleyball

—

tennis (men’s and women’s)

—

volleyball (women’s)

—

(same class year) —

Tucker ’89 and Grace (Ribideau ’93) Jackson (different class years)

—

Grace (Ribideau ’93) and Tucker Jackson ’89 (different class years)

alumnus or alumna using two last names —

Elizabeth Rocco Barton ’82

parents — Uses same format as for graduate alumni. Note: keep comma between name and “P”

—

William and Beverly Marcus, P’03

—

Gregory and Cindy Charles, P’06,’03,’99

—

Ed Deak, PhD, P’98

—

dance team

cricket (men’s)

—

ultimate frisbee

—

equestrian (coed)

—

field hockey (women’s) ice hockey (men’s)

Charles ’65 and Martha Haliburton, P’87

—

lacrosse (men’s and women’s)

Martha and Charles Haliburton ’65, P’89,’87

—

martial arts (coed)

alumna parent and non-a lumnus husband

—

rugby (men’s and women’s)

—

Luke and Maria (Rizzi ’82, MS’84) Pickard, P’04

—

running (coed)

—

Maria (Rizzi ’82, MS’84) and Luke Pickard, P’04

—

sailing (coed)

—

soccer (men’s and women’s)

—

ski and snowboard (coed)

—

tennis (coed)

—

volleyball (men’s and women’s)

—

wrestling (men’s)

Carol (Karra ’78) and Joel Ackerman ’79, P’08

FA I R F I E L D . E D U/ M A R K E T I N G

E DITORIAL

basketball (men’s and women’s)

—

jazz, modern, tap)

—

golf (coed)

Joel ’79 and Carol (Karra ’78) Ackerman, P’08

dance ensemble (ballet, hip-hop,

—

cheerleading

—

baseball (men’s)

—

married alumna and alumnus who are parents

— —

alumnus parent and non-a lumna wife —

Other Recreational Organizations

D I G I TA L M E D I A

non-a lumni parents

Club Sports

SOCIAL MEDIA

married alumna and alumnus

IDENTIT Y

LIST OF SPORTS

Appendix D All-America, All-American — When

pitchout (when a pitcher intentionally

conference affiliations — Fairfield is a

referring to the team, use All-America

pitches away from home plate in an

member of the Metro Atlantic Athletic

Team, use All-American when referring to

effort to aid the catcher in throwing out a

Conference (MAAC). The men’s lacrosse

stealing base runner)

team plays in the Colonial Athletic

passed ball (a pitch that is not caught by

Association.

—

an individual. —

He was a High School All-American.

—

the catcher)

Tom Werney, a Preseason All-America —

line drive

this season.

—

double play

—

base on balls (another way to say walk)

double-double — Is used whenever a

—

walkoff (a hit that ends a game, ie. walkoff

player tallies doubles digits in any two

single, a walkoff home run)

statistical categories.

—

home run

—

twinbill, two-game set, doubleheader

name on first reference, after which either The Arena is acceptable. Athletic Ticket Office — The office,

Deng Gai registered a double-double with 14 points and 10 rebounds.

—

Janelle McManus tallied a double-double

which is within the Athletics Department,

basketball

is responsible for the ticket sales for all

—

field goal

athletic events. It should be capitalized.

—

in the paint, in the key, in the lane (the

golf

area from the foul line to the basket)

Numbers:

baseball/softball

—

free throw, free-throw line

—

RBI (sing. and plural)

—

charity stripe (the foul line)

—

hit and run (v.), hit-and-run (n., adj.); pinch

—

man-to-man defense, zone defense

hit (v), pinch-hit (n., adj.)

—

full-court press

left-hander (n.)

—

layup, jump shot, three-point attempt,

high school — When used as part of the

three-pointer, dunk

school’s name, it should be capitalized,

beyond the arc (a three-point attempt)

otherwise it should be lowercase.

—

at-bats

—

bread-and-butter pitch (a pitcher’s most

—

coach — Use lower case unless being

ball is hit and lands fair, but then becomes

used as a title.

unplayable because it leaves the field of

—

the signing of five recruits.

play. The hitter must stop at second base.) —

backstop

Head Coach Andrew Baxter announced

—

Andrew Baxter is the head coach of the men’s lacrosse team.

FA I R F I E L D . E D U/ M A R K E T I N G

A par-4 hole, a 7-under-par 64, the par-3

Jane Smith was a four-year letterwinner for the Solvay High School softball team.

—

Following his high school career, he gave up swimming and focused on baseball.

E DITORIAL

ground-rule double (This occurs when a

He has a 3 handicap; a 3-handicap golfer seventh hole

—

reliable pitch) —

with 24 points while dishing out 11 assists. D I G I TA L M E D I A

—

cross country — No hyphen.

SOCIAL MEDIA

Team member, will captain the Stags

Arena, Webster Bank — Use the full

IDENTIT Y

AT H L E T I C T E R M I N O L O G Y

APPENDIX D (C O N T.)

—

letterwinner

stand-alone and does not need to be paired with a school name, unless it is

All-League, All- County, All- Conference, All-Star

MAAC Championship/MAAC

a first reference. Fairfield University’s

—

MVP, Most Valuable Player

Tournament — The word championship

athletic teams are known as the Stags.

—

Player of the Year, Rookie of the Year,

and tournament should be capitalized

While the term “Lady Stags” was used in

because it is the official title of the event.

the past to designate the women’s teams

Player of the Week, Rookie of the Week

It is not correct to say MAAC Conference

it SHOULD NOT be used to describe any

—

All-Star Team, First Team All-League, All-

Championship; the word conference is a

of the current women’s teams (note: some

OHSA Second Team

part of the MAAC acronym.

schools do use the “Lady” designation).

—

invitational — Capitalize when part —

—

The women’s golf team will participate in

Fairfield University hosted the 2004

Fairfield dropped an 11-1 0 heartbreaker to

MAAC Women’s Soccer Championship.

Manhattan College on Friday evening.

The win gave the Stags the number one

Jenna Jones, who scored six goals and

seed in the MAAC Tournament.

added one assist, led the Lady Jaspers.

SOCIAL MEDIA

Defensive Player of the Year —

of a title.

IDENTIT Y

honors

the Third Annual Hoya Invitational. —

MAAC honors — Capitalize the honor

MVP — Most Valuable Player. Capitalized

invitationals during the fall season.

when being used as a title.

with no periods.

—

Fairfield swept the weekly MAAC honors

lacrosse

as Meghan King was named Player of the

National Letter of Intent (s)/ National

—

face off (v), faceoff (n., adj.)

Week, Janna Breitenwischer was selected

Letters of Intent (pl) — Capitalize. Can

—

man-down goal, man-up goal

Rookie of the Week and Brett Maron was

be shortened to NLI (s) or NLIs (pl) on

—

hat trick (when one player scores three or

chosen Defender of the Week.

second reference.

Cathy Dash was named First Team All-

—

more goals in a contest) —

—

in the crease (the circle that goes around the goal) —

Intent from Jim Johnson, a 6-5 forward

All-MAAC Second Team.

from Syracuse, N.Y. Johnson will join three

Beth Loffredo was named the MAAC

other student-athletes who have already

—

between the pipes (the goal)

Player of the Year and was a First Team

—

long-stick midfielder, long-pole middie (a

All-MAAC selection.

midfielder who uses a defensive stick)

The Fairfield men’s lacrosse team received seven National Letters of Intent during the

short-stick defensive midfielder, defensive

mascots — A team or university mascot

middie (a midfielder who plays on the

may be used on second reference when

defensive line)

discussing a team. A mascot name can

FA I R F I E L D . E D U/ M A R K E T I N G

signed NLIs to play for the Stags. —

early signing period.

E DITORIAL

the cage (the goal)

—

Fairfield received a National Letter of

MAAC while Candice Lindsey was named

—

D I G I TA L M E D I A

The men’s golf team played in five

APPENDIX D (C O N T.)

student-athlete who has been granted a

The words championship and tournament

fifth-year of eligibility by the NCAA.

should be capitalized in this use because

—

Tom Werney, a redshirt senior, has been

it is the official title of the event.

named captain of the men’s lacrosse team

—

for the upcoming season.

Fairfield University served as the host

—

over the defender’s head) —

volley (a kick that is made without the ball touching the ground)

—

The Stags received their first NCAA

Senior Woman Administrator — This is

—

Tournament berth in 1998 when they

an official title that is given to the most

defeated Loyola, 78-76 in the MAAC

senior woman administrator within an

Championship.

Athletics Department.

half-volley (a kick that is made just as the ball is rebounding off the ground) tackle, poke tackle, slide tackle (to take the ball away from the opposing player)

—

wall (a tactical maneuver in which players stand as a line to protect the goal against

SOCIAL MEDIA

runner-up, runners-up

Second-Rounds. —

hat trick (when one player scores three or more goals in a contest)

—

of 2004 NCAA Division I Women’s Basketball Championship First-and

chip pass, chip shot (a ball that is lofted

IDENTIT Y

NCAA Championship/Tournament —

a free kick.)

soccer

any number under 10. EXCEPT: listing a

Positions:

Sport clubs – Sport clubs differ from

player’s height.

—

forward, midfielder, defender, striker,

varsity athletics as they are not a part

sweeper, back

of Athletics Department at Fairfield

goalkeeper, keeper (A soccer goalkeeper

University, but fall under the Department

should NOT be referred to as a goalie or

of Recreation.

a goaltender.)

Likewise, each team is organized and

—

Doug Soucy went three for five at the plate with two singles and a double.

—

Meka Werts shot seven for 11 from the field, including a three for five

— —

performance from beyond the arc.

Typical terms:

managed by students with guidance

Pete Vlahakis went 17 for 19 in face-off

—

the pitch (the field), match (game)

from the Director of Sport Clubs. See

attempts.

—

header, cross, throw-in, one-touch, flick,

Appendix H for a list.

Sean Flynn, a 6-3 defender, gives the Stags a commanding presence on the

through ball —

FA I R F I E L D . E D U/ M A R K E T I N G

student-athlete, student-athletes

the ball) —

near post (the goal post nearest the ball)

swimming

—

free kick, indirect free kick, corner, corner

—

preseason — No hyphen. redshirt — A designation given to a

far post (the goal post most distant from

400-meter breaststroke (on first reference)

kick, penalty kick —

cross bar, in the box

—

400 breast (on second reference)

—

offside

—

200-yard medley relay

—

breakaway, one-on-one

—

200 IM

E DITORIAL

back line.

postseason — No hyphen.

D I G I TA L M E D I A

numbers — Use AP style and spell out

APPENDIX D (C O N T.)

Appendix E

tennis Scores: —

At No. 1 singles John Smith defeated Jim Johnson 6-0, 3-6 , 6-4

—

At No. 2 singles Jim Jackson defeated Jason Jones 6-0, 7-6 (11-9) Down 40-love, Jackson rallied four- straight points to pull even.

—

At deuce, Smith served two-straight aces to take the game.

Typical terms: —

Cross-court

—

No. 1 singles player

triple-double: Used when a player tallies categories. —

Ashley Hanohano registered a triple- double with 20 assists, 12 digs, and 10 kills.

volleyball Positions: libero, defensive specialist

—

outside hitter, right side hitter

—

middle blocker, middle hitter

—

setter

Typical terms:

—

dig, set, attack, kill, ace, dink

—

back-row, front-row

—

back-row attack

—

jump serve

FA I R F I E L D . E D U/ M A R K E T I N G

FULL

FORMAL

P O S TA L

Ala.

New Hampshire

N.H.

Alaska

New Jersey

N.J.

Arizona

Ariz.

New Mexico

N.Mex.

Arkansas

Ark.

New York

N.Y.

California

Calif.

North Carolina

N.C.

Colorado

Colo.

North Dakota

N.D.

Connecticut

Conn.

Oklahoma

Okla.

Delaware

Del.

Oregon

Ore.

Florida

Fla.

Pennsylvania

Pa.

Georgia

Ga.

Rhode Island

R.I.

Hawaii

South Carolina

S.C.

Idaho

South Dakota

S.D.

Illinois

Ill.

Tennessee

Tenn.

Indiana

Ind.

Texas

Iowa

Utah

Kansas

Kan.

Vermont

Vt.

Kentucky

Ky.

Virginia

Va.

Louisiana

La.

Washington

Wash.

Maine

West Virginia

W. Va.

Md.

Wisconsin

Wis.

Massachusetts

Mass.

Wyoming

Wyo.

Michigan

Mich.

Minnesota

Minn.

Mississippi

Miss.

Missouri

Mo.

Montana

Mont.

Ohio

Nebraska

Neb.

Nevada

Nev.

Maine Maryland

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—

P O S TA L

D I G I TA L M E D I A

double-digits in any three statistical

Alabama

FORMAL

SOCIAL MEDIA

—

FULL

IDENTIT Y

S TAT E S

Appendix F IHS — The first three letters, in Greek, of

Other religious terminology

found himself drawn to spiritual reading,

the name Jesus. These letters appear as a

(Much of the information that follows was

specifically the illustrated life of Jesus.

symbol on the official seal of the Society

adapted from Do You Speak Ignatian? A

After his recovery, Ignatius set out for

of Jesus.

Glossary of Terms Used in Ignatian and

the Holy Land to realize his dream of

Jesuit Circles, Xavier University)

converting the infidel. Slightly more than

Jesuit — Noun: a member of the Society

a year later, he realized that he needed

of Jesus. Adjective: pertaining to the

A.M.D.G. — Ad Majorem Dei Gloriam

an education to be able to help souls, and

Society of Jesus.

(Latin) – This motto of the Society of

began attending school in Barcelona with

Jesus means: for the greater glory of God.

boys a quarter of his age before moving

magis — Latin for more. The spirit of

on to other Spanish university cities. In

generous excellence in which ministry

discernment — A process for making

each, he was imprisoned and interrogated

and life are to be carried out, always

choices in the context of Christian faith,

for speaking to people about spiritual

striving for the greater good, the greater

when the option is between several

matters without a theology degree or

glory of God (similar in concept to the

choices, each potentially good. In the

priestly ordination.

business practice of continuous quality

Turning his back on his homeland, Ignatius

with attention given both to the rational

went to the University of Paris, then the

men and women for others — In an

(weighing the pros and cons) and the

foremost university of its time. After five

ideal world, what alumni of Jesuit

affective (feelings, emotions, and desires).

years he received a master of arts degree.

schools should be. In the words of

After graduating, Ignatius, Francis Xavier,

Joseph MacDonnell, S.J., professor of

Ignatian — An adjective derived from the

and Peter Faber joined together to form

mathematics at Fairfield University:

noun Ignatius (of Loyola).

the apostolic community that would

“Our hope is that students leave here

Note the proper spelling: Ignatian.

become the Society of Jesus. Unanimously

wanting for others the same good things

elected superior by his companions,

they want for themselves.” Peter-Hans

Ignatius of Loyola (1491-1556) — He

Ignatius spent the last 16 years of his life

Kolvenbach, S.J., described it as teaching

was the youngest child of a noble Basque

in Rome directing the fledgling order,

students to make “no significant decision

family fiercely loyal to the Spanish crown.

while others traveled across Europe, the

without first thinking of how it would

Raised to be a courtier, he was trying to

Far East, and eventually the New World,

impact the least in society.” [the poor, the

defend the fortress town of Pamplona in

founding schools as a means of helping

marginal, those who have no voice]

1521 when a French cannonball shattered

people to find God in all things.

FA I R F I E L D . E D U/ M A R K E T I N G

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improvement).

reflection, and conversations with others,

D I G I TA L M E D I A

Ignatian* model, this involves prayer,

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his leg. During a long convalescence, he

IDENTIT Y

Jesuit background and terminology/

APPENDIX F (C O N T.)

the Spiritual Exercises — An organized

The goal is the attainment of spiritual

sound mind in a sound body, often used

series of spiritual exercises put together

freedom — the power to act, not out of

to affirm the importance of athletics and

by Ignatius of Loyola from his own

social pressure or personal compulsion,

physical recreational as integral to the

personal experience and that of others

but out of the promptings of God’s spirit

development of the whole person.

to whom he listened. They invite the

in the deepest core of one’s being.

IDENTIT Y

mens sano in corpore sano — Latin for a

retreatant or exercitant to meditate on the central aspects of Christian faith and

The Spiritual Exercises take 30 days of

justice — At a 1975 assembly, the Society

contemplate (imaginatively enter into) the

focused, directed prayer. Realizing that

of Jesus adopted as a hallmark of any

life, death, and resurrection of Jesus.

most people cannot disengage from life

ministry called Jesuit: the service in faith

to do this, Ignatius adapted the Exercises

of which the promotion of justice is an

The Spiritual Exercises is a handbook to

so it is possible to make the full Exercises

absolute requirement. In other words,

help the guide who coaches a person

part-time over a period of six to nine

Jesuit education should aspire to help

engaged in making the Exercises.

months.

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service in faith and the promotion of

students move toward a mature and intellectually adult faith, enabling them to the suffering of our world, and a will to act for the transformation of unjust social structures that cause that suffering. The Society of Jesus — A Catholic

D I G I TA L M E D I A

develop a disciplined sensitivity toward

religious order of men founded in 1540 by Ignatius of Loyola and a small group of his multinational friends in the Lord. They saw their mission as one of being to help souls, especially where the need was greatest. Today, Jesuit priests and brothers minister in nearly every country of the world.

FA I R F I E L D . E D U/ M A R K E T I N G

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available to go anywhere and do anything

APPENDIX F (C O N T.)

Roman Catholic Church, or Roman

Gospel, Gospels, gospel — Capitalize

archdiocese — Lowercase when it stands

Catholicism when referring to the

when referring to any or all of the first

alone; capitalize as part of a proper noun.

denomination of which the Society of

four books of the New Testament.

Jesus, is a part.

Lowercase in other references.

On second reference, use Catholic,

Jesus, Jesus Christ, Christ

IDENTIT Y

Religious Terminology

capitalized words — The following words

are always capitalized: Blessed Sacrament

Blessed

Catholicism, unless context demands that

Jewish holy days — The High Holy Days

Virgin

Eucharistic

you make a distinction between Roman

are Rosh Hashana and Yom Kippur. Other

Minister

Latin Rite

Catholics and other Catholic faiths.

holy days include: Hanukkah, Passover,

Lent

Lord’s Supper

Mass

New

Lowercase catholic when it is used to

holy days and the Jewish Sabbath start

Testament

Scripture

mean general or universal.

at sunset before the day marked on most

Purim, Shavuot, and Sukkot. All Jewish

Scriptures

SOCIAL MEDIA

Catholic Church, the Church, or

calendars. diocese — Capitalize as part of a proper

name; lowercase all other uses. Fairfield is part of the Bridgeport Diocese.

Mass — It is celebrated, not said, except

to the Scriptures in the Old Testament or the New Testament. Capitalize related

God — Capitalize God in references to the

terms: the Gospels, the Scriptures, the

deity of all monotheistic religions and in

Holy Scriptures, the Gospel of John.

all noun references. Lowercase personal

parish — Capitalize when part of a formal

pronouns referring to God.

name or governmental jurisdiction.

Lowercase biblical in all uses and bible Lowercase all references to deities of

abbreviating the names of individual

polytheistic religions and references to

books of the Bible. To cite chapter and

false gods.

catholic, Catholic —

On first reference, use Roman Catholic,

FA I R F I E L D . E D U/ M A R K E T I N G

used as a plural. pontiff — Always lowercase, as this is not a formal title.

God the Father Holy Ghost

pope — Capitalize when used as a title

Holy Spirit

before a name; otherwise lowercase.

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when used in a non-religious sense. Avoid

23, Job 2:1-5 .

for funerals.

Lowercase when standing alone or when

verse, use the following format: Psalms

liturgy

D I G I TA L M E D I A

Bible — Capitalize, in regular type and

without quotation marks, when referring

IDENTIT Y

priest — Always lowercase, as this is a vocational title. province — Capitalize as part of a proper name; lowercase all other uses.

names and related terms applied to members of the orders; He is a member of the Society of Jesus. He is a Jesuit. rosary — is recited or said, never read.

SOCIAL MEDIA

religious affiliation — Capitalize the

sacraments — Capitalize the proper names used for the sacramental rite that or signifies a belief in his presence: Holy Eucharist, the Lord’s Supper, Communion. Lowercase the names of other sacraments: baptism, confirmation, matrimony.

D I G I TA L M E D I A

commemorates the life of Jesus Christ

synagogue — Capitalize only when part of a formal name.

E DITORIAL

FA I R F I E L D . E D U/ M A R K E T I N G

Ad Majorem Dei Gloriam

For the Greater Glory of God

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