Fairiana’s
Portfolio
Selected Works
(2015—2020)
© 2020 by Fairiana Armadhanti
Personal Information & Curriculum Vitae
INTRODUCTION
Curriculum Vitae Formal Education
Organizational Experience
A Jakarta-based graphic designer
Desain Komunikasi Visual
Ikatan Pemuda Pemudi Desain Grafis
named Fairiana Armadhanti, also
FSRD ITB
(IPPDIG) DKV ITB
(2012 – 2016)
known as Fay. She was graduated from Bandung Institute of Technology
Working Experience
in 2016, majoring in Graphic Design.
Keluarga Mahasiswa Seni Rupa (KMSR) FSRD ITB
Graphic Designer
Now she is currently working as a
She actually really likes pretty and
senior graphic designer in a creative
fun things as seen on some of her
team of hospitality and F&B company
projects, but don’t worry, she can
Graphic Designer Intern
in South Jakarta, Indonesia.
be versatile too!
Branding
FullFill Artplication
Photography
Please kindly check her portfolio
Graphic Designer
to know more about her works!
PT Sekar Bumi, Tbk.
Personal Information
Page 01
Name
Fairiana Armadhanti
D.O.B
20 February 1994
Phone
+62 877 8180 5552
Address
Jalan Camar XXII BM-12
a.fairiana@gmail.com
IG
@fairiana
Pasar Seni ITB 2014
(2014)
(2015)
(2016 - 2017)
(2017 - 2019)
(2019 - Present)
Graphic Design Tutor Vokraf (E-learning)
(2019)
Typography
Art Direction
Skills Illustrator
After Effects
Senior Graphic Designer Ismaya Group
Illustration
Photoshop
Graphic Designer Ismaya Group
Creative Fields
Watercolor
InDesign
Manual Drawing Spark AR Studio
Language Bahasa
English
Hobbies & Interests Animals
Cook
Food
Music
Travel
© 2020 by Fairiana Armadhanti
Selected Works
CONTENT
COLLEGE PROJECT
Galluscious Packaging IPPDIG’s 33rd Birthday Poster Papoci Branding Nagabesa Typeface
Selected Works
PROFESSIONAL WORK
Pluckluck
Ismaya Live
I Am Me Series
Ragawi
Wedding Invitation
Andien Aisyah
Ismaya Group
The Balletcats
PERSONAL PROJECT
Doubibu
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© 2020 by Fairiana Armadhanti
Galluscious
COLLEGE PROJECT
Packaging Design
Galluscious PACKAGING DESIGN Year 2015 Phase Assignment Field Photography
Art Direction
Description This is a college project of packaging design class. The brief is to design primary, secondary and also counter display for a brand that we analyzed before, named Galluscious. The concept of Galluscious’ primary packaging represents a form of a chicken, made by the shape of cylinder and red crepe paper for the crest to make it more similar to a chicken.
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Š 2020 by Fairiana Armadhanti
COLLEGE PROJECT
IPPDIG’s 33rd Birthday
Poster Design
IPPDIG’s 33rd Birthday POSTER DESIGN Year 2015 Phase Published Work Field Photography Art Direction Editorial Design
Description Ikatan Pemuda Pemudi Desain Grafis (IPPDIG) is an organization of Visual Communication Design students in Bandung Institute of Technology. The students usually celebrate IPPDIG’s birthday with different theme every year and for IPPDIG’s 33rd birthday, the students chose a theme of picnic kind of day. The poster is manually made by a photograph of handmade picnic stuffs, with the touch of blue which is IPPDIG’s signature color.
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© 2020 by Fairiana Armadhanti
COLLEGE PROJECT
Papoci
Branding
Papoci BRANDING Year Phase Team Field
2015 Submission for College Exhibition Fajar Nurhadi as Printmaker Branding Illustration
Description Papoci is originated from two college students of art and design faculty. Their interest in art initiates them to get into the field of printmaking (a process of making artworks by printing, normally on paper). The brand itself encourages people to enjoy the proccess of printmaking by doing it at home. By providing the tools and ingredients in one simple box, Papoci helps printmaking to be reached out by wide range of art enthusiast.
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Š 2020 by Fairiana Armadhanti
COLLEGE PROJECT
Nagabesa Typeface
Typography Exploration
Nagabesa Typeface TYPOGRAPHY EXPLORATION Year 2015 Phase Assignment Field Typography
Description Nagabesa typeface is inspired from the pattern found on Palembang songket, “Naga Besaung” pattern. This typeface is designed to bring the elegant impression as seen on Palembang’s wedding tradition which is generally held with luxury. In addition, the presence of songket Palembang is not separated from the traders from China that affect the outcome of the typeface design.
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Pluckluck
Branding
Pluckluck BRANDING Year 2015 Client Praditya & Ubaydillah Field Art Direction Branding Illustration
Photography
Description Pluckluck is a character-based merchandising start-up founded in 2014. Pluck is the main male character that inspires the brand. Pluckluck adds excitement to mundane items that people use in their daily routine such as stationary, carry goods and apparel. The idea of Pluckluck is communicated through Pluck’s Stories: fun & exciting illustrations that are embedded on each of the product’s design.
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Pluckluck
Branding
© 2020 by Fairiana Armadhanti
I Am Me Series
PROFESSIONAL WORK
Children’s Book
I Am Me Series CHILDREN’S BOOK Year 2016 Client Robyn Soetikno Field Editorial Design
Illustration
Description The “I Am Me Series” is a bilingual children’s book series where its contents discuss topics around the growth of a girl. The series consist of four, named “I’m Changing”, “I’m Little Lady”, “I’m Growing Up” and “I’m Perfect”. The purpose of these books is to open dialogue between parents and their children especially about some unordinary topics like having first menstrual cycle, being an adult, and so on.
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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I Am Me Series
Children’s Book
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Wedding Invitation
Dion & Kevin
Wedding Invitation Dion & Kevin’s Wedding E-Invitation Year 2018 Client Dion & Kevin Field Illustration Typography
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Wedding Invitation
Ajeng & Bagus
Wedding Invitation Ajeng & Bagus’ Wedding Invitation Year 2020 Client Ajeng & Bagus Field Typography
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ismaya Group
Environmental Graphic / Gimmick
Ismaya Group ENVIRONMENTAL GRAPHIC / GIMMICK Year 2017 – 2019 Client Ismaya Lifestyle Outlets (Social House, Manarai, Mr. Fox, Osteria Gia) Field Illustration
Social House Design Bottle Label (Display Only) Dimension 9,5 x 13 cm Manarai Design Dimension
Bottle Label (Display Only) 10 x 13 cm
Mr. Fox Design Dimension
Wall Decoration 300 x 70 cm
Osteria Gia Design Coming Soon Artwork Dimension 1080x1080 px
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ismaya Group
Environmental Graphic / Gimmick
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ismaya Group
Environmental Graphic / Gimmick
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ismaya Group
Environmental Graphic / Gimmick
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ismaya Live
Content for Social Media
Ismaya Live CONTENT FOR SOCIAL MEDIA Year Team Field
2018 - 2020 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Art Direction Branding Illustration
Description Ismaya Live is the live event division of Indonesia's lifestyle company Ismaya Group. Established in 2011, the team of Ismaya Live aim to bring an event experience with world-class productions and unique concepts. Some of Ismaya Live’s events are Djakarta Warehouse Project (dance music festival); We The Fest (an all-ages multi-genre festival); and Jakarta Culinary Feastival (culinary festival).
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ismaya Live
Content for Social Media
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ismaya Live
We The Fest 2019
Ismaya Live WE THE FEST 2019 Year Team
Field
2019 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Mahdie Muhammad as Graphic Designer Glenn Valiant as Intern Graphic Designer Art Direction Branding Illustration
Description We The Fest is an annual summer festival of music, arts, fashion and food taking place in Indonesia's capital of Jakarta. Since its edition in 2014, the festival has seen many performances from globally-known acts of different genres such as pop, rock, indie, etc.
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Š 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Venue Map Artwork (Social Media Post; 1080x1350 px) Set Times Artwork (Social Media Post; 1080x1350 px)
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Ismaya Live
We The Fest 2019
Individual Artist Artwork (Social Media Post; 1080x1080 px)
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Sign As Song Artwork (Social Media Post; 1080x1350 px) Beyond The Music Artwork (Social Media Post; 1080x1350 px)
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Ismaya Live
We The Fest 2019
Countdown Artwork (Social Media Post; 1080x1080 px)
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ismaya Live
Jakarta Culinary Feastival 2019
Ismaya Live JAKARTA CULINARY FEASTIVAL 2019 Year Team
Field
2019 Jeffrey Yoenk as Creative Manager Fatriana Zukhra as Creative Supervisor Mahdie Muhammad as Graphic Designer Art Direction Branding Illustration
Description Jakarta Culinary Feastival (JCF) is a culinary event which celebrate a flavorful culinary experience. Foodies who attend JCF will get quite diverse adventure starting from workshops, cooking demo, culinary expert talkshows, various food stands, and so on. JCF is an annual event held by Ismaya Live and takes place in South Jakarta for 4 consecutive days.
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Š 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Individual Chef Artwork (Social Media Post; 1080x1080 px)
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Ismaya Live
Jakarta Culinary Feastival 2019
Guidebook (Printed booklet; A5 Portrait)
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Certificate for Volunteer (Printed; A4 Landscape)
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Ismaya Live
Jakarta Culinary Feastival 2019
Gate & Backdrop (Printed; Various Size)
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ismaya Live
On Off Festival 2018
Ismaya Live ON OFF FESTIVAL 2018 Year Team Field
2018 Jeffrey Yoenk as Creative Manager Haris Setiawan as Intern Graphic Designer Art Direction Branding Illustration
Description ON OFF Festival aims to gather online content creators from around the world with the tagline “showcasing online world to an offline festival experience”. It was held on August 11th and 12th, 2018 at Gandaria City, Jakarta. Not only featuring online content creators as the main attraction, the festival also incorporates music, arts, comedy, food, games and market.
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© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Individual Artist Artwork (Social Media Post; 1080x1080 px) Meet & Greet Artwork (Social Media Post; 1080x1080 px)
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Ismaya Live
On Off Festival 2018
ID Card & Wristband (Collaterals; Various size)
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ragawi
Product Photoshoot
Ragawi PRODUCT PHOTOSHOOT Year Client Team Field
2019 Lina Razana of Ragawi Dita Anastasya as Food Stylist Photography Art Direction
Description Ragawi is an online juicery located in Bintaro, South Tangerang, whose products are all vegan. Its product varies from cold pressed juice, homemade smoothies, and dairy-free + gluten free snacks. As a natural and organic brand, Ragawi runs a campaign of minimizing waste by using glass bottles and jars as its packaging.
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Š 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ragawi
Product Photoshoot
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Ragawi
Hampers Illustration
Ragawi HAMPERS ILLUSTRATION Year Client Team Field
2020 Lina Razana of Ragawi Dita Anastasya as Graphic Designer Illustration
Description As part of a seasonal promotion, Ragawi made several hampers packages during Ramadhan. With the theme of the holy month, the illustrations contain the values of togetherness that exist in this victory month. The colors used in these illustrations represent the freshness of their products (juices and smoothies).
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Š 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
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Ragawi
Hampers Illustration
© 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
Andien (Jendela Waktu)
Instagram Filter
Andien (Jendela Waktu) INSTAGRAM FILTER Year 2020 Client Andien Aisyah Field Augmented Reality Description To increase awareness of Andien's new single at that time "Jendela Waktu", she makes use of the Instragram filter feature that can be used by her followers. The concept of this filter is to make the window shadow look as if it creates a calm atmosphere in accordance with the name and also the vibe of the song. See how it works!
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Š 2020 by Fairiana Armadhanti
PROFESSIONAL WORK
The Balletcats (The Cat Convention)
Instagram Filter
The Balletcats (The Cat Convention) INSTAGRAM FILTER Year 2020 Client Jordan Marzuki of The Balletcats Field Augmented Reality
Description To enliven the latest collection that will be launched by The Balletcats, an Instagram filter was made with the concept of cats coming out of the user's mouth when the mouth is opened, using graphic assets owned by balletcats, Have a look & try it out!
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© 2020 by Fairiana Armadhanti
Doubibu
PERSONAL PROJECT
Branding
Doubibu Branding Year Field
2020 Art Direction
Branding
Illustration
Description Doubibu is a homemade donut brand. The selling value of Doubibu lies in its donuts made from purple sweet potatoes or ube. Besides donuts, Doubibu also produces drinks and cookies. Therefore, the main logo is made to be derived according to what product is being sold.
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Š 2020 by Fairiana Armadhanti
PERSONAL PROJECT
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Doubibu
Branding
© 2020 by Fairiana Armadhanti
Hope We Can Work
Together
Phone
+62 877 8180 5552
a.fairiana@gmail.com
Thank You!
Š 2020 by Fairiana Armadhanti