ARTWORK GUIDELINES
PRODUCT WITH PURPOSE
about
FAIRWARE Fairware helps you to better engage your customers, employees and partners through the creation of sustainable, custom branded products. We ensure your promotional merchandise helps tell your story and animate your brand. Our mission is to change the world through the simple act of buying. We’re committed change makers and we’re serious about sustainability. We bring emerging retail, consumer and sustainability trends to the forefront of promotional campaigns and product assortments. We’re sustainable brand strategists and merchandise is our medium. We do the homework on ethical sourcing and sustainable materials so you can rest assured that your marketing merchandise lines up with your values. Thanks, Team Fairware
ARTWORK GUIDELINES As part of the ordering process, we make sure your artwork files are accurate and ready to go. This guide will help you understand what we need from you to make sure your artwork is printed perfectly.
CONTENTS 06
Raster vs. Vector Artwork
08
Artwork Submission
10
Pantone Matching System
12
Artwork Services
14 17 18 20
RASTER VS. VECTOR There are two main types of image files: raster and vector. A raster graphic is an image made of hundreds of tiny squares of colour information, referred to as either pixels or dots. Think of a photograph. A vector graphic uses math to draw shapes using points, lines, and curves. Think of a font or logo. Because vector artwork uses magical math, these images can be scaled to any size without affecting the quality of the image. We need your artwork in vector format to ensure a quality print.
Vector
Raster
ARTWORK SUBMISSION Your artwork must be submitted as an .ai or .eps file in vector format with all text converted to outlines. If you don’t have vector artwork, we’ve got your back. We can help you convert your files to vector format and you’ll get to keep the file so that you have it on hand for the next time someone asks.
Common Vector Files
Common Raster Files
PANTONE MATCHING SYSTEM The PANTONEÂŽ Matching System (PMS) is the most widely used colour matching system. The accuracy of colour is critical in design, so we use this standardized key to guide colour selection when printing your artwork. Please remember to indicate what your pantone colours are when submitting your artwork to ensure we stay on brand.
Don't have a PMS Colour? Don’t worry, we will use our colour bridge system to match your colour to the closest pantone possible.
ARTWORK SERVICES If you have questions or need assistance getting your art files ready, we’re here to help. Feel free to reach out to your Account Manager or Account Coordinator, or call our main line at 604-732-3247 or 866-606-3247. Please note that we charge $65/hour for any artwork modifications that take longer than 30 minutes. If we feel your artwork needs are beyond the standard order process, we’ll let you know in advance so that you can approve it before we proceed.
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No one else does promotional merchandise quite like we do.
contact@fairware.com 604.732.3247 8 66.606.3247