Welcome to Fairway by Fairway Marketing

THE

Industry’s Leader IN Fair Lending Grow for YOU. Grow for your COMMUNITY. *WHY WORK WITH FAIRWAY”

fairwaywholesalelending.com #WholesaleTheFairway #BrokersKnow

Welcome to the Fair THE FAIRWAY ORIGIN STORY In 1996, a wildly ambitious point guard out of the University of Wisconsin and his best friend set out on a journey to help their community achieve the dream of homeownership. CEO, Steve Jacobson and his colleague and childhood best friend, Randy Cross founded Fairway Independent Mortgage Company in their hometown of Madison, Wisconsin. What began as a single branch looking to help Americans achieve the dream of homeownership — quickly grew to over 10,000 team members, 2,800 loan producers, and 700 branch & satellite locations nationwide.

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BY ENERGAGE

Welcome to the Fair WE’RE HERE FOR YOU!

Fairway Wholesale Lending is a subsidiary of Fairway Independent Mortgage Company. The Wholesale Lendin Division is dedicated to helping our brokers, correspond credit unions, and banks grow throughout the country.

Providing fast turnaround times and the marketing mate needed to keep a healthy pipeline are only the beginning We take pride in fully supporting our partners — guiding every step of the way. With Fairway Wholesale Lending you always have a team you can rely on.

EXPECT THE BEST ➤ Lightning-Fast Turn Times ➤ High-Quality Loan Processes ➤ Unparalleled Customer Service ➤ Extensive Mortgage Products 4

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Our Core Values

CORE VALUES VIDEO

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Our Core Values FAMILY FOCUSED

HUMILITY FIRST

FOSTER GROWTH & KNOWLEDG

CONSISTENT, HONEST, COMMUNICATION

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COMMITTED TO SERVE

HAVE FUN!

RESPECT, LISTEN & STAY BALANCED SEEK WISE COUNSEL

SPEED TO RESPOND

& GE

EATE AMAZING PERIENCE

CORE VALUES VIDEO

“IT’S NOT ABOUT THE LOANS WE DO; IT’S ABOUT THE HEARTS WE CHANGE

#1 | Humility First

AND THE PEOPLE WE HELP.” – STEVE

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MESSAGE FROM OUR CEO

VE JACOBSON FOUNDER & CEO

ay committed to the individual success of every employee. here to support you, your goals, and your community.

way, we believe in stilling confidence in those around us — ng knowledgeable consumers and self-assured partners.

#2 | Foster Growth & Knowledge

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“FAIRWAY’S COMMITMENT TO OUR SALES TEAM IS TO ARM THEM WITH ALL THE TOOLS THEY NEED TO GET INTO THE $10M+ TERRITORY.” – AL

PARTNERSHIP TOGETHER

HECKLINSKI SVP, TPO PRODUCTION

rst thing you’ll find as you learn more about Fairway, is verall customer-centric relationship approach to business.

riority is to provide for our brokers and non-delegated pondents — so that you, in turn, can provide for your munity.

ke pride in helping our lending partners consistently loans in less than 20 days.

WELCOME to the Fairway Family! HR AND BENEFITS Fairway Perks for You and Your Family We want to enrich the lives of our employees — empowering them to live better every day!

#3 | Have Fun!

We believe when you live happy, you work happy. As part of the Fairway family, you get access to all our perks, discounts, and programs to keep you and your family happy and healthy!

DISCOUNT PROGRAMS Travel Insurance Tech & Gadget Health Products Milwaukee Brewers Tickets

WELLNESS INITIATIVES Fairway Fitness App Bereavement Support Diagnostic Body Scans Weight Loss & Wellness Support

FINANCIAL FITNESS INITIATIVES Student Loan Payment Pogram Downpayment Savings Plan ESOP (Employee Stock Option Program)

CHARITY REWARDS Give-a-Day, Get-a-Day Volunteer PTO

YOUR FAMILY IS OUR FAMILY Fairway Scholarship Program LifeMatters® Family Resources Happiest Baby® SNOO Smart Sleeper Rental Progyny’s Smart Cycle

#4 | Create an Amazing Experience

BUILD YOUR BRAND / GR

Become int database. Th Broker Navi data intellige

Total Expert platform de marketing. A and full con

Your partne we do. We initiatives to directly to t

The broker platform. P everything things Fairw

Dynamic Team Full dynamic team dedicated to supporting your growth, common sense initiatives, and state-of-the-art creation.

ROW YOUR BUSINESS

tentional with the way you market and grow your The latest addition to Fairway’s Marketing Technology, igator allows you to cut through the noise by utilizing gence.

t is our purpose-built CRM and customer engagement esigned to provide you with intelligent and purposeful Arm yourself with print, social media, email campaigns, ntact management.

ers and their brand are at the forefront of everything provide the tools to aid them in their marketing o harness their B2B relationships and to market their home buyers.

experience is always top of mind with our Broker Captain Provide your partners with a one-stop-shop to access g they will ever need — making them experts in all way.

Marketing Council Our 2022 marketing council is made up of experienced sales and leadership members – providing feedback and suggestions to ensure your strategies are aligned with current trends. 17

#4 | Create #5 Speed an to Amazing RespondExperience

BUILD YOUR BRAND / GR SPEED UP YOUR GRO int WITH MORTGAGEBecome TECH database. Th TO EVOLVE AND EXPAND IN THE 21ST CENTURY, YOU MUST STAY AHEAD OF THE TECHNOLOGY CURVE.

Broker Navi At Fairway, we do data intellige we want you to e mortgage techno Total Expert designed to grow platform de reliable, informat marketing. A and full To evolve andcon ex stay ahead of the Wholesale Lendi Your partne of ourwe Account do. WeE their respective initiatives to cutting-edge soft directly to streamline as pos calledThe DRIVER an broker can be extended platform. P everything things Fairw

Dynamic Team ➤ ➤

Full dynamic team dedicated supporting your growth, Save to time with an easy-to-use common sense initiatives, Manage your entire pipeline and state-of-the-art creation.

➤ Build out pricing scenarios

ROW YOUR BUSINESS OWTH tentional with the way you market and grow your HNOLOGY The latest addition to Fairway’s Marketing Technology,

igator allows you to cut through the noise by utilizing on’t want you to simply succeed, gence. expand! We offer a wide range of ology products that are specifically t is our purpose-built CRM and customer engagement w your business and make you a esigned to provide you with intelligent and purposeful tive source for your associates. Arm yourself with print, social media, email campaigns, ntact xpandmanagement. in the 21st century, you must e technology curve. At Fairway ing,and we listen closely toat the needs ers their brand are the forefront of everything Executives and (more importantly) provide the tools to aid them in their marketing clients. obroker harness their We B2Bdeveloped relationships and to market ftware to make your day-to-day as their home buyers. ossible. This includes a TPO platform nd a full suite of marketing tech that experience is always top of mind with our Broker Captain d to the broker as well. Provide your partners with a one-stop-shop to access g they will ever need — making them experts in all way.

PERKSMarketing Council UI

➤ ➤ ➤

Our 2022 marketing council is made up of experienced sales and leadership Create and manage loans members – providing feedback and Quickly access guidelines suggestions to ensure your strategies are aligned current trends. Access to with additional resources 19

Fairway

#6 | Seek Wise Counsel

INTRODUCING

THE DREAM TEAM

AL HECKLINKSI SVP TPO Sales

Meet your leadership team. AKA “The Dream Team.” From marketing and sales to technology and underwriting, the members on this page are here for YOU. Our leadership team provides a depth of industry and operating experience — everything geared towards helping you succeed!

HOLLY MATTSON SVP TPO Production

GARY SCARSELLA SVP TPO Sales

KRISH DHOKIASVP VP TPO Marketing

y Wholesale Leadership

LONNIE DIXON SVP Wholesale Operations

GREG REYNOLDS SVP Wholesale Underwriting

LIZ SHORT SVP TPO Technology

ADAM MILLSTEIN SVP TPO Production

JUDY BROOKS SVP TPO Sales

KRISTI LaRue SVP TPO Sales

STEVE ZABRISKIE TPO Regional Sales Manager

RICH HOOVER TPO Regional Sales Manager

LANNIE CATAPAT VP Wholesale Strategic Initiatives

DAVID ROUTEN VP Wholesale Sales Performance

ROB VERINNO Broker Direct–BDM

MICHAEL CAREW Business Development Mgr.

#7 | Respect, Listen & Stay Balanced

DISCOVER THE BEST VER

At Fairway, we want to give you every opportunit excel and grow! From education and developme resources toevents — we’re here to provide you the tools to push forward.

Events

Meet the people, share the ideas. The goal of every Fairway event is to provide you with an environment to grow. Trainings, insights, and fun/interactive webinars. ➤ Managers Meeting ➤ Dream Big Sales Summit

National Association of Mortgage

➤ Annual Company Meeting

Fairway Ignite

Fairway Ignite brings y personalized leadership and sales coaching from industry leaders. Learn from top-producing Accou Executives who not only know the Fairway system and tools, but also the tips and tricks to keep you ahead of the competition.

Fairway Mortgage Universi

For our scholars who want to receive a master’s d in Fairway Knowledge, there is Fairway Univer We provide a balanced mix of intensive training a instructional materials for all systems & procedures everything you need to reach your full potential.

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FAIRWAY MORTGAGE

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#8 | Committed to Serve

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WOMEN WHO FOUGHT TO PROTECT OUR BEAUTIFUL AMERICAN DREAM HAVE DONE THEIR PART. IT’S OUR TURN TO SERVE OUR COUNTRY’S HEROES.” – LOUISE

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ARE THE COMMUNITY

UISE THAXTON

CTOR OF MILITARY MORTGAGE SPECIALISTS

st thing you’ll find as you learn more about Fairway, is erall customer-centric relationship approach to business.

iority is to provide for our brokers and non-delegated pondents — so that you, in turn, can provide for your unity.

e pride in helping our lending partners consistently oans in less than 20 days.

haxton, Director of the Military e Specialists at Fairway and rnell, New York Times bestuthor of the book founded rican Warrior Initiative in 2015 urage, inspire, and support on’s heroes. Today, they lead s of give-back initiatives for rans — including grants, home s, mortgage-free housing, and dogs.

R.E.D Friday! It’s our favorite day of the week and one of our favorite initiatives here at Fairway Wholesale Lending. What does RED stand for, you ask? It stands for Remember Everyone Deployed. On Fridays we proudly wear red to honor our deployed troops and hope for their safe return home. 25

#9 | Consistent, Honest Communication

A R D

T F A 27

#10 | Family-Focused

There’s no shortage of kind hearts here at Fairway. We believe in supporting anybody in our community that is in need. They are our family. Fairway Cares is a charitable arm of Fairway Independent Mortgage Corporation. Through employee referrals, Fairway Cares offers comfort and encouragement to those facing a critical illness, physical trauma, or grieving o a loved one. Along with underwriting the operating costs, so 100% of donated funds go directly to those in need — Fairway Cares sends care packages and financial assistance to our Fairway families in need.

A large part of our Fairway culture is celebrating JOY through acts of caring, kindness, and happiness within our communities across our #FairwayNation Introduced in May 2016, #FairwayJOY and #FairwayJOY Week are initiatives created to celebrate and cultivate Fairway’s joyfulness. We use this week to focus on Fairway’s outreach and share joy with our families/communities.

FAIRWAY CARES VIDEO

s n.

SPREAD THE JOY ❤ Suicide Prevention Month ❤ Wounded Warrior Projects ❤ Breast Cancer Awareness Month ❤ Boys & Girls Clubs of America ❤ Big Brothers Big Sisters of America ❤ one n ten ❤ Week of Compassion ❤ COVID Relief ...and many more! 29

PODCAST

Looking to stay in-the-know? Want to stay ahead of you Ignite Broker Connect podcast is the place to stay up to broker content. The monthly podcast is a real-time infor for our brokers and correspondent lender partners. Tune nationally ranked industry leaders discuss applicable grow strategies.

BECOME INFORMED. BECOME THE LEADER OF YOUR COMM SUBSCRIBE To our Apple Podcast

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ur competitors? date on all your rmation source e in to listen to wth and success

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ARN MORE out the Podcast

National Associa

IN ALLIANCE WITH FAIRWAY, BROKERS, BUSINESS OWNERS, & INDUSTRY LEADERS ARM THEMSELVES THE MOST POWERFUL WEAPON IN THE MORTGAGE INDUSTRY:

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Fairway Wh parallel with NAMB Univ the highest and ethical

KNOWLEDGE.

WE ARE A PROUD E PARTNER OF

ation of Mortgage Brokers

holesale Lending has formed a proud partnership ational Association of Mortgage Brokers (NAMB). mic duo gives all our mortgage professionals the urces, and learning applications to stay ahead titive market. In alliance with Fairway, brokers, wners, and industry leaders arm themselves owerful weapon in the mortgage industry: e.

holesale Lending works h the recently established versity in its efforts to provide degree of professionalism stands to our broker partners.

EDUCATIONAL F NAMB

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